Final Dossier Global Project II by Teti Roige Mas

GlobalProject II

YOUTH & EMPLOYER

Samuel Angulo Emilio de Juan Sergi Roigé Adrià Serrano

1_ Process documentation Project resech Users interviews Moodboard Market research Business model canvas Costumer journey

2_ Project explanation Context Main objective Description

3_ Touchpoints

4_ Presentetion

Process documentaion

Example of research online

Process documentation

Project Research First stage of research

study of all the services available to young people. This step includes all types of services, covering different topics, so later we focus on one of them. In this investigació we keep in min Who? What? How? When? Why? Youth Services Users.

http://ministeriojuvenil.com/ ( para jovenes cristianos) who? to the young cristians what? is a tool and resource for the young people how? taking courses to indoctrinate young people into believing in God when? in different associations in Mexico and on the web why? i don’t know

http://ceaje.es/ ( asocicación jovenes empresarios y emprendeduría) who? for young Spanish enterprising what? its mission is to motivate, direct and channel business initiatives how? Promoting entrepreneurial culture, facilitate the improvement of the competitiveness of the company, studying, support and develop their own projects, or submitted by associations, serving bonding and coordination. when? this asociation is in Madrid why? to support young entrepreneurs

blablacar ---> http://www.blablacar.es/ --> plataforma intermediaria entre la connexión de pasajeros y conductores Who? Youth in general, but each person can have their place in the community What? platform that connect diferents users at the same travel How? blablacar let the connexion between users When? depends on the availability of the driver why? Because you can save money

T= jove --> http://www.tmb.cat/es/sistematarifari-integrat/-/ticket/TJove-FM-FN-general --> Abono personal de 90 días para jóvenes menores de 25 años. Who? Young under 25 What? rail pass How? buy and use the rail pass When? when you need de services Why? Because you can save money

Process documentation

Project Research Mindmap Standart Tangible Intangible

Tourism

Lodgement

SPACE Discount

SERVICES

Individual Colective personal

In-situ External Long d. Low d.

This is the tools that we used to show our research and explain the diferents youth services.

Religious Health

INFO.

Vial

Culture Social

ECONOMIC Subsidization

Incentives

DEVELOPMENT

Shared

Public

Opportunity

MOBILITY

Advice Knowledge Adria Serrano 路 Samuel Angulo Sergi Roig茅 . Emilio de Juan

Mindmap: Brainstorming has been one of the most useful tools. Appear new concepts, perhaps impossible concepts, but it can lead us to other interesting ideas. The relation between concepts allow start creating a speech.

Process documentation

Project Research

the young people do not find oportunities to work, and the relationship between graduates and employers is distant.

JOB

Create a frame YOUTH y

the

of service, create a frame where

the

BUSINESSMAN

o taj wan

ffer a

job

face the following research.

CHANNEL

SKILLS

HIGH SKILLS

ACTITUDS

LOW EXPERIENCE

EXPERIENCIE

NEW IDEAS

HOW EXPLOIT IT? CORRESPONDENCE SUPPLY DEMAND DIRECT CONNECTION

WHAT THEY RESARCH?

WHAT THEY OFFER?

THERE ARE A VACANCY

Process documentation

Users Interviews interviews

Before conducting the interviews to target them and with what objectives. Thus we can extract better conclusions focused on our problematic. We want to know WHAT looking BECAUSE seek, seek HOW WHERE and WHEN seek, within the workplace of employment.

BOSS

YOUTH what ? why ? how ? where ? when ? HOW THEY PROMOTE

our objectives

what ? why ? how ? where ? when ?

HOW THEY ADVERTISE

Process documentation

Users Interviews Extract conclusions Once all the material collected of the recordings and the annotations that we perform during the

HMW Delight with our attitude HMW Contact a company

important phrases to help us

HMW Be d for prepare ing skill test

HMW Im the re prove lation s comp any/s hip tuden t

Process documentation

Moodboard Look for opportunities

The mood board is a useful tool to capture ideas or concepts in a more visual form as a result of previous research tool. We wanted to show the problem of lack of communication between companies and people looking for work. As we can solve this lack of opportunity for the candidate to show their curriculum beyond capacity.

Moodboard: The collection of images explain an area, can transmit different sensations according to the reader. This tool serve our as inspiration for new ideas and concepts.

Process documentation

Market research

HOW THEY PROMOTE

job agency newspaper cold calling internet networking recomended

YOUTH

BOSS HOW THEY ADVERTISE

University conctats teacher- studnet internet networking recomended

Process documentation

Model Businnes Canvas Analysis of the service To analyze our service proposalits viability and coherence between the different factors, we chose a very useful tool as it is the Busines Model Canvas. To obtain a good result, we created different canvas. In these canvas we introduced variations in the different sections to better visualize all the elements that could be interesting. Thanks to this process many variables we for our service.

Business model canvas is a powerful tool to understand all the infrastructure that involves any business. It is a way to visualize the business logic at all levels.

KEY PARTNERS

KEY ACTIVITIES

Palau Alos

Workshops with youth and business owners in Palau Alos

Nearby businesses Merchandising business Web support City Hall

Stablish contact between youth and business Teach crafts in exchange for a benefit Work to learn and make a profit KEY RESOURCES Palau Alos Raw material Reward businnes

COSTUMER RELATIONSHIPS

COSTUMER SEGMENTS

Improve relationship youth / business

Events and workshops at Palau Alos

Youth people unemployed

Youth find work

Contact between youth and business

Young with actitud to learn

Youth learn craft

loyalty to the neighborhood

Employers with vacancy

Businnes get a profit

Homeowners who need labor

Employer hires young

People without experience or fomation

Formation for comunity work Community consciousness

CHANNELS Palau Al贸s Business owners Web

Youth work

Advertising

City hall employers

words of mouth

COST STRUCTURE

REVENUE STREAMS

Palau Alos

Raw material

Workers Palau Alos

Merchandisign objects and promotion

Web Support

VALUE PROPOSITIONS

Collaborations and grants from private companies that sponsor and collaborate helping to us carry out the activities

Process documentation Aitor 23 years old Colombian No estudies To give coherence to the service and make it more understanda-

Experience in a sector

potential users around Palau Alos. which of them is the most representative for the proposed service. The user has the most relevant characteristics for optimal candidate for future service. Young person keen to learn and has much to contribute but in their current environment has It is to this user to whom you are given the opportunity to improve and show its worth with new communication channels.

likes to play sports Economic stability. Breaded good command of tools I does not like receive orders

is the tool that allows us to identify a prototype user in the collective representation of general users. It's a way to show if a project it works.

SERVICE PROMOTION

Process documentation

Costumer Journey

DIPTICO

WEB

POSTER

SOCIAL NETWORKS

REGISTRATION

Another important part of the WEB

phases where the future user has to go to know the service, participate, carry out the chosen workshop and demonstrate their skills so that you can access employment.

DIPTICO

WORKSHOP ANNOUNCEMENT

Or in the case of entrepreneur looking for employees. As join the service, offering a workshop and contact with many applicants wanting to work.

WEB

POSTER

SOCIAL NETWORKS

WORKSHOP IDENTIFICATION BRAZALET

The customer journey map is an oriented graph that describes the journey of a user. This help us to that characterize his interaction with the service.

COLABORATION STICK

REWARD BAG

EMPLOYER STICK

Project explanation

Definition

PALAU ALOS PROMOTION NEW TALENTS MATERIAL TO SELL

KNOWLEDGE MOTIVATION REWARD

Create a propose Using all the information gathered, we created a consistent proposal to all the points discussed with the intention of providing solution to the problematic employment.

WHAT THEY NEEDS?

YOUTH PALAU

WEB

small businesses

STORE

ESTABLISHING A WORKSHOP IN PALAU ALÓS

PROMOTE DE WORKSHOP

SMALL BUSINESSES WANT TO BE PROMOTED

BEST T-SHIRTS WILL BE SOLD IN MY STORE

EMPLOYE YOUTH IS INTERESTED

YOUTH LEARN A JOB

SMALL BUSINESSES GET A PROFIT

MATERIAL FOR TRADE

YOUTH GET A PROFIT

MATERIAL FOR THEM KNOW NEW TALENTS

OPPORTUNITY TO FIND A JOB

Project explanation

Main Objective What we want... Not only we focus on the service user, so we want that the related parts such as small businesses,

The respective targets are shown on the right.

LEARN A JOB

PROMOTION

GET A OPPORTUNITY

BEST EMPLOYEE

REWARD

RECONISE

MOTIVATIONS

Project explanation

Context Palau Alos

The context of our service is primarily based on the seat where the activities are performed. AlĂłs Palau becomes the main and absolutely necessary for the realization of our service. The space, the house of young, is a meeting point for many neighborhood residents. A calmed place where they can make many different activities, which also network with other neighbors, is a point of knowledge and culture. Palau AlĂ˛s is located in the middle of Ciutat Vella. The most central and emblematic oldest district of the city of Barcelona. Center of the great history that the city, Barcelona. A neighborhood where besides strong roots in its narrow streets. The atmosphere is characterized by sociocultural diversity, since a large part of the neighbors are foreigners. Around Palau AlĂ˛s like in many other areas of the work, although many are looking for a job opportuni-

small businesses assembled by the residents themselves, and seeking to survive economically from that job.t.

Project explanation

Description Youth & Employer

It is a service performed in Palau Alos, whose main objective is to promote and motivate young people to learn trades near the area where they live with the possibility of obtaining a job. The learning methodology is workshop proposed by small businesses situated near of Palau Alos, so they can promote and

YOUTH & EMPLOYER

3 Touchpoints

REGISTRATION YOUTH

Touchpoints

NAME

Diptych

ADRESS CITY POSTAL CODE

service information and a section to registration on its back to participate in workshops.

MAIL Nº TLF

Y&E

REGISTRATION YOUTH NAME ADRESS CITY

Dediquem el mes de setembre al projecte socio-musical EFICMus,

POSTAL CODE

un cap de setmana dedicat a conèixer i poder gaudir dels grups residents i les noves fornades que hi participen.

MAIL Nº TLF FIRM

COMPANY NAME

YOUTH & EMPLOYER

ADRESS CITY

Connect

Inform about our service

Participate

Get a reward

Learn new skills and get rewards

Meet new talents and get

Job oportunity

Motivate and gets a job

Hire an entrepreneur

POSTAL CODE

MAIL Nº TLF FIRM

Sant Pere mes Baix 55 08003 Barcelona Y&E@progress.com 93 228 34 65

HOME

CALENDAR

Y&E

REGISTRATION

ABOUT Y&B

CONTACT

Dediquem el mes de setembre al projecte socio-musical EFICMus, un cap de setmana dedicat a conèixer i poder gaudir dels grups residents i les noves fornades que hi participen.

MORE INFO

LAST WORKSHOPS

Touchpoints

Dediquem el mes

Recordeu, concerts gratuïts el divendres 26 i dissabte 27

Website Home

On Palau Alos’s website there is a link that takes you directly to the site of the proposed service. In

HOME

CALENDAR

REGISTRATION

Y&E

Service information Photo gallery Calendar of workshops Contact

ABOUT Y&B

CONTACT

Dediquem el mes Recordeu, concerts gratuïts el divendres 26 i dissabte 27 Recordeu, concerts gratuïts el divendres 26 i dissabte

Dediquem el mes Recordeu, concerts gratuïts el divendres

Calendar of worshops

Y&E

YOUNG & EMPLOYER

YOUTH & EMPLOYER

Social networks

Touchpoints

Poster

Create a propose In the poster located around Palau Alos, the workshops were announced with a short introduction of its content

SILKSCREEN SHIRT WORKSHOP 28 november

YOUTH & EMPLOYER

Screen Printing is the most common production method for tshirt printing. Tried and tested, it is the favoured production method for the majority of popular high street brands. Just look at any of your own tshirts and they will most likely be printed using Screen Printing.

Touchpoints

Bracelet To differentiate the workshop participants will be given a bracelet silicone once they have registered.

PARTICIPANT

Touchpoints

Stickers of businesses To promote the service and the small businesses, will be given a sticker for those who have collaborated with the service and have an employee who has participated in a workshop. YOUTH & EMPLOYER

COLLABORATION

YOUTH & EMPLOYER

EMPLOYEE

Touchpoints

Workshop Bag Workshopâ&#x20AC;&#x2122;s participants will be offered a backpack as a reward, which form part of the touchpoints that promote the service.

YOUTH & EMPLOYER

COLLABORATION

YOUTH & EMPLOYER

COLLABORATION

4 Presentation

Thanks!