PORTFOLIO 2014
preforma design
portfolio 2014
Index.
4
About us.
Our CV.
6
8
12
16
18
20
22
26
28
preforma design
About us.
“we question forms of use to create new experiences”
4
portfolio 2014
Preforma Preforma born as a new design studio in 2014 in Barcelona. Three industrial designers from different fields, are joined taking advantage of the commonalities that have among them, to become a strong and multidisciplinary studio on the sector. Their different vision enables you position themselves in the Sector in innovative ways.
Samuel Angulo It is a great designer because of its industrial and manual skills. His extensive work experience gives the necessary tools to solve any project. Besides his character provides a wide network of contacts, being essential for the relationship with companies and manufacturers
AdriĂ Serrano Technical architect and designer, AdriĂ Serrano becomes a fundamental pillar of the technique in the studio. through their knowledge Their range of action focuses on the development of projects in its most detailed and accurate facet.
Sergi RoigĂŠ It is the young designer, who through his academic career is constituted like art director in the studio, trying to polish any project so they look perfect. Besides is responsible for research and conceptual part of the project, along with other team members.
5
preforma design
Our CV. exhibitions Mactac - Escola Elisava (Barcelona, Spain) November 2014 Ceramics Futures - Exhibition en Cersaie (Bologna, Italy) September 2014 Fixperts - Exhibition “The Fab Mind” en 21_21 Design Sight (Tokio, Japan) November 2014 Ceramics Futures - Confindustria Ceramica’s Museum (Italy) December 2014 Fixperts - Open Design Conference Dhub (Barcelona, Spain) March 2014 Blink. -Les Subsistances du Chaumont (Chaumont, France) April 2014
achievements Finalist - Premis Voilà (Barcelona, Spain) 2014 Honor mention - Smoking Chair 2014 (Madrid, Spain) 2014 Finalist - International Poster and Graphic Design 2014 (Chaumont, France) 2014 Finalist - One Day Design Roca Challenge (Barcelona, Spain) 2013
publications Rito - “Second Edition Ceramics Futures by Stefano Mirti” Plüq - “Finalistes Servei Estació” Blink. - International Poster and Graphic Design Velfora - Diariodesign 6
portfolio 2014
workshops Mactac Anamorphosis Project. Space application. Tutored by José Luis Merino & Noel Diaz Ceramics Futures Tutorized by Martín Azua #Streetsofcolour de Campo Viejo Tutorized by Toni Azorín & Claudia Schneider Festival üs Tutorized by Jordi Canudas Stand Up! 2014 Tutorized by Denis & von Arend The World of the Resins and Fibreglass Tutorized by Martí Baltà Re-design the past Tutorized by Jordi LLopis Bagstore Tutorized by Jordi & Ramón Enrich Fixperts Tutorized by Diego Ramos & Marc Ligos Roca Innovation Lab Tutorized by I+D Roca Team
colaborations Lifeline Domestic data streamers Team production 44º10º 3D Neighbour Team production Estudi Arola Part of the team Estudio Martín Azúa Part of the team Curro Claret Part of the team 7
preforma design
Balma.
Not to eat is to die. Eating is a daily and essential act in the life of people through history, without great differences. Each dose of food that we eat becomes life. Food has the power of giving us life, and this is emphasized by the
8
celestial light which falls on the object. Therefore, the object gives more importance to this life ritual. A moment of personal reflection, in which your most valued good, life, will be extended. The ritual experience starts when we see
portfolio 2014
“Each bite is a little dose of life.�
9
preforma design
the mysterious spherical element. Its fragility requires that we treat it very gently, in the same way we have to treat our life. Calm and peace invade the instant and then we look inside it for discovering, through a beam of light, the true treasure located on the top of a base, as if it was something sacred. Tasting is the end of the ritual, which emphasizes the philosophy of winning life through each bite.
10
portfolio 2014
11
preforma design
Rito.
12
portfolio 2014
We live in a society where we are required to give the maximum of oneself. Thus, our lifestyle is potentially accelerate, causing stress and anxiety to achieve that goal. These common disorders can lead to others more harmful as muscle contractures, vomiting or dizziness.
In opposition of this situation, Rito proposes a parenthesis in this space of time to love us and care a little more, thereby improve our quality of life. Rito devolping the technique of Stone Therapy inspired by the Chinese culture and American Indians, which formerly used
13
preforma design
14
portfolio 2014
“All begins with loving yourself�
hot stones to massage and relieve illness. The stones have been replaced by ceramic pieces of different sizes, shapes and finishes. These are empty in order to fill them with water at different temperatures, and regulate the outcome of this treatment. In addition it can be possible add different aromatic oils to provide the desired atmosphere. Rito offers two hot and cold treatments that help decrease muscle inflammation, activate blood circulation, relax, revitalize the skin and stimulate the nervous system.
15
preforma design
Andpassbar.
16
portfolio 2014
“A system of multi choices�
Andpassbar is a modular system that adapts to user needs, it is thought to be useful for a long time thanks to the family
of parts that will make possible multi choices of furniture. Assembly is simple and honest where form hints at the function.
17
preforma design
Pluma.
18
portfolio 2014
Actually, thanks to technology, there are several ways of controlling light, thus providing a large potential market . This project seeks to reflect on the potentially accelerated evolution, and proposes a table lamp that regulates the light intensity manually and deductible, the technology is in the
background, and a closer experience between userobject is created thanks to interaction. To do this, its structure consists of a vertical arm fixed on a flat base, and a second movable arm to which you may be engaging pieces that once connected it provides the desired light.
“A new way to manually control the light intensity�
19
preforma design
Zuhaitz.
Zuhaitz born from the possibility of finding a new presentation media an experimental dish chef Eneko Atxa, for your restaurant Azurmedi.
Through the culture and tradition of Euskadi, with a traditional Basque sports, as is the aizkolaritza. This support arises where a piece of white porcelain, the mold was straight Restaurant located in Euskadi, out of a log, take the spotlight its philosophy is based on the in the center. While wood, bond and closeness of tradition principal element in rural sports, and local culture with cutbrings the warmth linked to a ting-edge cuisine. cosmopolitan society. 20
portfolio 2014
“Culture and tradition as support for the food�
21
preforma design
Pluq.
This is a new product that arises from the fact sometimes difficult to unplug any appliance. Often the motion perpendicular to the wall, it makes us to make sudden movements dangerous for many other nearby objects. Pl端q proposes an easy and comfortable way to avoid this problem by replacing the extraction movement perpendicular to the wall by 22
movement parallel and directed by the dimensions of Pl端q. An easy and light pull of the extremities of this, will allow the user unplug any appliance with minimal effort. Your plastic material provides optimum safety for the user, thus avoiding direct contact with the power plug and possible electric shock that may occur despite its plastic coating.
portfolio 2014
“Safely disconnects in a new gesture”
23
preforma design
24
portfolio 2014
25
preforma design
Arpa.
26
portfolio 2014
“Marble and steel in harmony with shower experience� Arpa design stems from the intention to restate outside shower experience where the user is showered with a fine layer of water which is activated by movement. The absence of handles or taps leave the piece
in its simplest form giving a sculptural touch. The marble and stainless steel melt into a piece that is much more than a shower, Arpa try earn a space of exception in the bath experience.
27
preforma design
Cocoon. 28
portfolio 2014
“Immerse yourself in a journey of calm�
The inspiration for this piece/work comes from sensations, from the intention of generating experiences. The peace sensation we have before the vigil. Looking on my memories and using/taking advantage of the properties and tex-
tures that ceramics offer, we want to start a trip, an intangible journey where the isolation gives you quiescence and harmony/peace. Cocoon is a ceramic dome where the user submerges in its thoughts, in a way
29
preforma design
that relaxation becomes total. The piece shape leads the senses to a place with no distractions. The acoustics simulates a cave where only the breathing breaks the silence, and the stifled rumor from what is happening outside allows the user to rest/ relax. An orifice on the top directs the gaze to nowhere, to a place where all we sees are irrelevant, only the sensations given by the fusion between the material texture and the portion of reality that we can perceive.
30
portfolio 2014
31
preforma design
32
portfolio 2014
Contact. www.preformadesign.com info@preformadesign.com
33
“we question forms of use to create new experiences”
PORTFOLIO 2014