Type-Hi 2012

Texas Intercollegiate Press Association

Type-Hi Winners from the 2012 TIPA Convention On-Site Contests in Corpus Christi, Texas. Inside are the best from writers, photographers, and designers from Texas 2-year and 4-year, public and private college and university student media.

Feature Photo by Josh Reeter of Lamar University. This winning photo was shot during the Feature Photo OnSite Contest in Corpus Christi. The photo was taken at the Texas State Aquarium in Corpus Christi.

2012 On-Site Contest Winners Print Sports Writing Josh Brown Texas State University

Public Relations Release Writing Emilio Flores Texas A&M University-Kingsville

Print Advertising Betsy Foreman Kilgore College

Magazine Design Rachel Moorman Baylor University

Radio Advertising Fares Sabawi Texas A&M University-Kingsville

Editorial Writing Kelley Connor University of Texas-Tyler

Video News Sarah Sheldon Eastfield College

Two-Person Photo Essay Michelle Serrano, Miguel A. Roberts University of Texas-Brownsville/TSC

News Photo Matt Helman Baylor University

Copy Editing Rebecca Banks Richland College

Radio News Writing Era Sundar Austin Community College

Feature Writing Justin Tate Eastfield College

Feature Photo Josh Reeter Lamar University

Television Announcing Jordan Bontke Sam Houston State University

Television News Writing Jessica Higgins University of Texas-Dallas

Newspaper Design Kristen Bramblett Texas State University

Public Relations Crisis Management Caitie Phillips Tyler Junior College

Yearbook Design Sammy Alcorta Texas A&M University-Corpus Christi

Radio Announcing Blane Singlestary Abilene Christian University

Spanish News Writing Maria Molina West Texas A&M University

Television Sports Writing Austin Gwin Abilene Christian

Critical Review Taylor Griffin Tyler Junior College

Headline Writing Lee Moran Texas State University

Print News Writing Andy Taylor University of Texas-Tyler

Television Advertising Devin Joseph Richland College

Editorial Cartoon Cody Richeson Eastfield College

Type-Hi TYPE-HI is the on-line publication presenting First Place winners from the Texas Intercollegiate Press Association On-Site Contests conducted at the organization’s annual spring convention. Students representing student media (newspapers, magazine, yearbook, radio, television, on-line) from the state’s two-year and fouryear, public and private colleges and universities compete against each other in scenario contests under deadline. Some contests feature ac-

Sports Photo Jonathan Adams Texas A&M University-Kingsville

Radio Sports Writing Mark Smith Abilene Christian University

Texas Intercollegiate Press Association

tual events or activities, sending the students into the field to test their skills. Contests are supervised, monitored and judged by student media faculty advisers. Contest winners are then recognized at the association’s annual Awards Breakfast on the last day of the convention.

This is the first issue of TYPE-HI, which will become an annual publication presenting the on-site winners from the previous convention

contests.

TYPE-HI is organized at the TIPA Central Office, located on the campus of Texas A&M University-Commerce.

Contact information: Fred Stewart, executive director, Box 4104, Commerce, TX 75429. Ph: 903-886-5231, Fax: 903-468-3128, Email: Fred.

Stewart@tamuc.edu.

Texas Intercollegiate Press Association was established in 1909.

Special Note: Most winning entries are reproduced as they were submitted. Some were originally submitted handwritten - these were retyped as written. Winning entries in Television Announcing, Headline Writing, Radio Announcing, and Video News are not included because of submission format.

Print Sports Writing

by Josh Brown Texas State University

Ali Bodnar hit a walk-off home run in the bottom of the eigth inning Friday afternoon to propel the Texas A&M-Kingsville softball team to a 7-6 victory against conference foe Cameron.

The Javelinas led 6-3 entering the top of the seventh inning when the Aggies posted three runs to tie the game after Bodnar dropped a potentially game-ending foul ball.

“It made me feel really good, because I’ve actually been in a slump this year,” Bodnar said of the game-winner. “I was just tyring to go up there and hit the ball hard.”

Kingsville was able to capitalize on four Aggie errors, scoring three unearned runs throughout the game. Cameron pitcher Cheyenne Brown allowed seven runs (four earned) on 10 hits and two walks with three strikeouts in seven innings.

“They had already seen me four or five times, and people start to get your number after a while,” Brown said. “(I) let one pitch hang over the middle a little bit and (Bodnar) had a good hit.”

Brown’s counterpart,

Kingsville starter Lauren Denney, pitched one and a third innings and allowed two runs and five base runners. She was penalized for two illegal pitches, one of which led to a run, and was pulled in the second inning.

Denise Arnold came in during the second inning and pitched six and two-thirds innings with 11 hits, four runs (two earned) and three strikeouts.

“We’ve kind of taken on the tactic of starting one pitcher and bringing in another,” said Kingsville coach Ricki Rothbauer.

“Denise did a good job of coming in a little earlier than we would have liked, but she came in and shut them down.”

Meca Chambers, Cameron second baseman, was hit in the head with a pitch in the sixth inning and did not retun to action.

Her replacement, Tiffany Freeman, hit a two-run double to tie the game in the seventh inning.

“I don’t find it odd. (Freeman) has had crucial at bats for us this year,” said Cameron Coach Beth Watson. “She’s a freshman so she doesn’t quite get the pressure situations yet.”

Cameron took the lead in the first inning on a RBI single by first baseman Tara Martini, but Kingsville responded quickly with a RBI hit by second base-

man Kodie Garner. The Javelinas then posted a three-spot the following inning and maintained a lead until the seventh.

Bodnar finished the day 3-for-4 with two runs and an RBI. Her teammate, left fielder Amber Cherry, went 2-for-3 with a walk, an RBI and three runs scored.

Martini had three hits in five at bats with a run and a RBI. Cameron right fielder Amanda Karth batted a perfect 4-for-4, scoring two runs.

The contest was a backand-forth affair featuring 24 total hits, five total errors and six lead changes.

Public Relations Release Writing

by Emilio Flores Texas A&M-Kingsville

Del Mar College offers students new mail center on campus March 29, 2012 Del Mar College is pleased to announce the opening of the new Del Mar College Mail Center on campus.

At approximately 1:20 p.m. today, a press conference was held on the college campus, lead by Justin Bieber Sr., Postmaster.

“I am proud to announce the opening of our new Mail Center”, said Bieber. “This new center will be a more convenient way for mail to be sorted out and delivered within less time,” said Bieber.

The United States Postal Service serves as a government agency, which can be dated

back to its early opening back in 1775.

It is one of the few careers with a high number of civilian employees; second largest in the country.

Back in December 2011, USPS made an announcement it would be closing more than half of their mail processors.

This would eliminate about 28,000 jobs.

“One great thing about our new Mail Center is it will also be opening the door for new jobs,” said Bieber.

With the closing of other processing centers, USPS had to also eliminate overnight delivery of first-class mail.

Corpus Christi is responsible for thirty-nine zip code.

With the opening of the new Mail Center, this will make it easier for postmasters to sort out mail and packages into the trucks to be taken where they are to be delivered within the

region.

The region of the USPS Texas Coast extends north, but does exclude San Antonio, west to the Texas Border, and east to Victoria.

“Today shows we as a company can continue to provide the services we are here to provide without having any problems,” said Bieber.

As Bieber continued with his speech, he was interrupted due to an incident, which occurred on the campus. This put a hold on the press conference and will continue tomorrow at 7 a.m. at the same location.

For more information on the new Del Mar Mail Center, or for any other information about the United States Postal Service in Corpus Christi, please call 361-886-2286. You may also visit their office located at 809 Nueces Bay Blvd., Corpus Christi, TX, 78403.

Critical Review films, has brought in numerous applications and popularity over its six-year span. The contestants have one week to entirely produce a film for judging, but there is a catch. They must have the

Since its humble begin- three essential elements provided nings in 2007, the Corpus Christi at the beginning of the contest. In 7-Day Film Project (CC7D), a com- the 2011 competition, they were petition for filmmakers to show asked to use a star, a character off their best talents in short named Jackie, and a line of dia-

by Taylor Griffin Tyler Junior College

logue. The winners were awarded cash prizes and plaques to commemorate the experience.

Directed by Pablo Schmidt, the first film on board was “No Clue,” a clever spoof of the board game and/or movie “Clue” that just gets goofier by the minute. Of the four I viewed, it was definitely the weakest on many terms, but it excelled in its plot twist. The

camera was not the sharpest by any means, and the acting was borderline gag-worthy. Ms. Scarlett made me cringe more times than I dare to count. However, I was halfway confused in the turn of events at the end, which kept me guessing until the last second. I loved that the screwed up versions envisioned themselves as brilliant, brawny, or beautiful.

That Eleanor Rigby gag forced a snort out of laughter from me. It was witty—what can I say? While it definitely left something to be desired, Schmidt and his crew certainly had a “clue” they would win over a few laughs.

Next up: “Dead Flowers,” a film that caught my attention from the first second. There were so many themes and messages jam-packed into this flick that I completely forgot I was watching an eight-minute moment in time.

First of all, the character “Ralph” was excellently cast. Stereotypes are for the birds—he nailed it.

He was sort of a gentle giant or a modern day Herman Munster, if you will—a misplaced and misunderstood schmuck who’s in love with his best friend. It’s perfectly adorable. He and his friend Jackie are so out of touch with society, but it spoke to me so heavily. I love that they just don’t care what others think of them and celebrate each other’s personalities publicly. Their relationship mirrored a sort of “Not-So-Beauty and the Beast,” and I feel that connection made them seem more human than novelty. When the “self-esteem” line came around, I almost squealed with delight when those words dropped from ol’ Ralph’s mouth because it was truer than true. The dark humor throughout—from the anti-joke at the beginning to the final “psy-

chos” quote at the finish—was expertly executed and not at all cheesy. The messages in it were so powerful that it would take a halfwit not to notice their screaming. The cliché “don’t judge a book by its cover” is so worn to ground I could see all the way to China, but it truly reflects the feeling of this thoughtful film. In the end, it leaves the viewer to make the distinction of who is the more handsome person between Ralph and Jackie’s suitor. I feel this flick may have been a shoe-in for first, or at least I’m crossing my fingers.

The third film—“The Rogue”—I was turned off at the beginning to be honest. When the first shot was cowboy stereotypically shooting his horse for some ungodly reason, I sighed a heavy one. I loathe westerns with a bottomless pit in my heart and don’t for the life of me understand the interest some old geezers have in them. My apologies go out to the folks who enjoy indiscernible dialogue, “tabacky” spitters, overtly accentuated gunfire, or the immortal John Wayne. However, as the film progressed, I gained much more than interest. While the story was tired and overdone in ways, the cinematography was compelling and rich. It possessed a movie-like quality that the other three films failed to observe, and it certainly set itself apart in that way. The best acting had to have come from this movie, yet its simplicity with the amount of actors— in my not so humble opinion—triumphed over its competitors. The images were positively striking and gritty, seemingly reminiscent of the latest “True Grit”—no pun intended. The angles of the “notso-still” camera effect were marvelous, giving, if I may, an added depth into the characters’ exterior

and interior. What I think was so remarkable about this low-budget flick from a bunch of amateurs in Corpus Christi was an effect many filmmakers in Hollywood have forgotten—simple details. One image still stuck in my mind was the main character slowly reaching for his gun. I don’t remember if it was set in slow motion, but it made for an explosive build-up for the altercation about to happen.

To me, this one was so well-made that it could have fooled me for a real box office success.

Last but certainly not least (well, not to me) was a real shoulder-shaker from the getgo. What I thought started out as a parody of “Swamp People” or some other asinine show on A&E, actually turned into a really silly cross between “Matrix” and “Joe Dirt.” “Archer and Slade and the Antlers of Gold” almost—I only said almost—pee myself, mainly because I see way too much of my family in those two country bumpkins. I love that it was episodic in the beginning and took a completely different route. It begins so goofy and turns ominous almost suddenly. The title didn’t show up until the credits rolled, which is actually one of my favorite elements a film chooses to use, funny or not. I think it adds a certain “pow” factor from an already built-up piece of work.

The cussing added so much to the piece, and personally, I didn’t find it over-played in the slightest. The film was so tongue-in-cheek with gags like the sumo thumb war and crazy names for the Indian tribes.

Great songs that appeared to be composed for the film added to the spunkiness and hilarity. Overall, while not my absolute favorite, this film really packed a punch to my already busted gut.

Newspaper Design

by Kristen Bramblett Texas State University

Print News Writing

by Andy Taylor University of Texas-Tyler Multiple explosions left three dead and four injured during the dedication of a new mail center at the Del Mar College West Campus on Thursday.

Witnesses reported a baby was among those injured by the blasts, but officials could not confirm the alleged victim’s health status.

The Del Mar Police Department detained two unidentified males following the incident, which remains under investigation.

Del Mar College Chief of Police Stan Repka said neither the source of the explosions nor the names of the victims have been confirmed.

“We have to determine … who they are, make sure we have a positive ID, and then we’ll work at getting in touch with the families as soon as possible,” Repka said.

The victims suffered from burns and smoke inhalation, Emergency Medical Services Coordinator Melissa Stuive said.

Multiple individuals were transported through a hazardous materials tent after the explosions, but Stuive could not confirm whether chemical or biological agents were involved.

Repka said the Del Mar College campus was locked down for about 40 minutes following the blasts, but students were not evacuated.

The ongoing investigation should determine whether all safety precautions were taken and if additional security is needed, he said.

“If we come across any evidence during the time that we interview witnesses or persons of special interest … you can bet one thing,” he said. “If we feel that the students are in danger, we’re going to take care of business.”

The blasts occurred less than a minute after Justin Beaver,

Texas Intercollegiate Press Association Established 1909

Sr. began the dedication ceremony for the mail center, which was designed to improve communication between administrators and students.

After two sharp explosions occurred inside the center, emergency personnel began evacuating the area and treating the wounded.

In addition to those who suffered injuries from within the facility, medical personnel also treated a woman found lying near a car parked outside.

Repka said 19 Del Mar Police Department officers and four supervisors responded to the incident, along with representatives from the Del Mar Fire Department, Occupational Safety and Health Administration and the Rockport Police Department.

Authorities plan to release additional information at a press conference at 7 a.m. Friday at the Public Safety Building at the Del Mar College West Campus.

Print Advertising

by Betsy Foreman Kilgore College

Basic Package Info will be smaller point font than the headline and subhead (“Siriusly drown out the world around you…”)

All types of people can be featured in this ad with this headline thus, reaching a diverse audience.

Adapt the image and subhead to target audience.

Features a soccer mom with a VERY serious look on her face

and her kids “rockin out” behind her in the minivan with earbuds in their ears and headphones connected to music players. She is in traffic.

Headline can also lead to other ads featuring hipsters and rockers or businessmen’s talk radio.

I chose soccer mom as the target audience because she spends a great deal of time in her vehicle

transporting children to and from school and activities. Feature this ad in mags like Better Homes and Gardens, Southern Living, some entertainment magazines and other magazines that have the mother with kids as a target audience.

Again, feature different target audiences and use the publications which target that audience.

Radio News Writing

by Era Sundar Austin Community College

Three people including one infant are dead this afternoon after two explosions in the Del Mar College Mail Center. At least four more are injured.

Firefighters, members of the Rockport Police Department and emergency medical teams arrived within minutes of the blasts. Survivors were hosed off in a hazardous materials tent outside the center. However, the presence of chemicals has not been confirmed.

Del Mar College was placed on lockdown but was reopened shortly after.

TIPA Radio News CUT1 “If we feel students are in danger, then we will act accordingly.� (:5)

That was Chief of Police Stan Repka. He says two people of interest are being interviewed in connection with the explosions. They are not yet identified.

Police will provide more information at a press conference 7 a.m. tomorrow in front of the Del Mar Public Safety Building at 101 Baldwin Blvd. (:45)

Standard out cue: 415 TIPA News

Television News Writing

by Jessica Higgins University of Texas-Dallas

(10 seconds)

(5 seconds) GFX Lower 1/3: Postmaster’s Dedication Del Mar College Mail Center (25 seconds)

(5 seconds) GFX Lower 1/3: Stan Repka Del Mar Chief of Police (15 seconds)

(60 seconds total)

=Anchor Lead-In= Three people were killed on the campus of Del Mar College this afternoon when a series of explosions shook the dedication of the campus mail center. We go to reporter’s name with more. ~PKG~ =NAT POP= “…improve communication to our facilities, administrators, and students…(Sounds of Explosions)…”

=VO= Del Mar College was put on lockdown today after two explosions rang out from inside the campus mail center around 1:20pm. Del Mar Fire Department recovered seven victims. Two adults and one infant child died at the scene. Four other adult victims survived, suffering multiple burns and other injuries. EMS workers in Hazmat suits passed the victims through a decontamination tent before loading them into ambulances. An ongoing investigation is looking at the possibility of a chemical threat. =SOT= “To put a tag on it as a terroristic attack, it’s really too early to say.”

=VO= Two persons of interest are being detained and interviewed by police. The lockdown was lifted at approximately 2pm and police are performing a security sweep of the mail center and surrounding buildings. Classes have not yet been cancelled and the college will remain open until further notice.

For station name, this is reporter’s name reporting. ~End PKG~

News Photo

by Matt Helman Baylor University

Photo of firefighters evacuating students, faculty and staff from the Del Mar College Mail Center during the mock News event at the TIPA contest.

Television Advertising

by Devin Joseph Richland College

by Devin Joseph Richland College

Editorial Writing

by Kelley Connor University of Texas-Tyler

The University of Texas at Austin, in an effort to streamline its conveyor belt method of education, is implementing the “busy restaurant” approach – get ‘em in, get ‘em served and get ‘em out.

In a report issued February, university officials made some 60 recommendations, the most important one being enforcement of a policy stating students must earn their degrees in four years.

They cited results of six months of research including percentages of students who graduated on time, all of which were below 50 per cent.

“Dilly dallying” is not in

students’ best interest, the report concluded.

Dilly dallying?

Perhaps these officials are out of touch with some issues facing students. They blame lack of planning for the extra time it takes to graduate, referring to students changing their majors.

For many students this couldn’t be further from the truth.

For one, students are older now, on average, than before. Many are returning to school from the work force.

These students must juggle full-time jobs, families and hectic schedules to achieve their educations.

Just fitting together a work schedule and class sched-

ule takes tremendous effort.

In short, the only way for many of these students to graduate in four years is to add a few more days to their week.

Maybe UT officials should consider it.

Ultimately, this policy change will affect not just the number of students coming off the end of the UT assembly line, but the quality of these students as well. There are possible ramifications for fouryear colleges as a whole.

At the end of their education experience, students will be ushered away from the table, ill-served and unsatisfied.

One bit of advice to officials: don’t expect a tip.

Television Announcing Jordan Bontke Sam Houston State University

Radio Announcing Blane Singletary Abilene Christian University

Editorial Cartoon

by Cody Richeson Eastfield College

Headline Writing Lee Moran Texas State University

Video News Sarah Sheldon Eastfield College

Spanish News Writing

by Maria Molina West Texas A&M University Corpus Christi, Texas –El 29 de Marzo, dos explosiones dejaron tres casualidades y cuatro victimas durante la inauguración del centro de correo de Del Mar College. Las explosiones ocurrieron aproximadamente a la 1: 30 p.m. durante el discurso de Justin Bieber Sr. Hay dos personas de interés que se encuentran detenidas y serán entrevistadas, dijo Stan Repka, jefe de la policía de Del Mar College.

Por el momento la identidad de los detenidos y la causa del incidente son desconocidas. Melissa Steve, coordinadora del EMS, dijo que las victimas están siendo atendidas. En este momento [las victimas] sufren de quemaduras e inhalación de humo.

Repka dijo que los estudiantes de la universidad fueron notificados del incidente por medio del sistema de la universidad. Afirmó que las clases no serán canceladas y la actividad de la universidad continuará con normalidad.

La investigación está ubicada en el centro de correo así que en este punto se esta haciendo un procedimiento de seguridad en los edificios y una vez esto concluya no será necesario cancelar clase, dijo Repka.

También afirmó que si llega a haber sospecha de peligro para los estudiantes, la universidad tomará las precauciones correspondientes.

“Mientras continuamos con nuestro plan de seguridad y si encontramos algo sospechoso pondremos un plan de evacuación,” dijo Repka.

Diez y nueve oficiales de policía y cuatro supervisores respondieron a la emergencia en la cual participaron la policía, los bomberos y el EMS de Del Mar así como la policía de Rock Port.

Repka dijo que Del Mar College ha recibido amenazas anteriormente, pero estás no tienen relación con el centro de correo.

Los estudiantes expresan preocupación por su seguridad todos los días y nosotros respondemos a estas preocupaciones ni bien las recibimos. No van desapercibidas,” dijo Repka.

Más información acerca de la investigación será anunciada mañana a las 7:00 a.m. frente al centro médico de Del Mar College.

Feature Writing

Tiki] for different locations around Corpus [Christi] where we have to dance and they don’t There’s a small window to see tell us we have to dance,” Gonzales said. “It’s a surprise all the out of. It’s hot and steamy inside time.” a contraption of foam and plasThough Gonzales likes the look tic. The window fogs up from of the Tiki costume, she prefers the heat inside. With low visibilDorsey, because of its internal fan ity and high temperatures, the volunteer inside the costume has to help keep cool.

“The Tiki costume gets a little reached his limit inside the Texas State Aquarium mascot costume. hot. It is cool that he has a big turtle head that kind of reminds Suddenly the voice of another employee gives a stern, yet me of Ninja Turtles. Other than that, it’s an extremely hot cosfriendly warning, “Hold on partner! There’s a kiddo at your foot.” tume. I would never recommend The giant inflatable dolphin in it for summer.”

Interpreter Aide Rich Hafeswimming trunks comes to a halt meister has had a lot of experias a little girl smiles and hugs ence with Tiki over the years, the dolphin’s leg. The volunteer first as a volunteer at age 16 and by the dolphin’s side is handed now as a full-time employee for a camera from the little girl’s the Texas State Aquarium at age mother.

Before snapping a quick photo 19.

“I spent a lot of time helping for the mother and daughter, he the guy put on the suit, I’ve spent whispers to the person trapped a little time in it and I’ve spent a in the dolphin costume, “After this picture, we’ll go to the break lot of time walking around being the Turtle handler, making sure room and get you out of this the guy doesn’t get tipped over,” thing. Ok buddy?”

Hafemeister said. “That can be a The volunteer holding the problem. In the suit, they’ve got camera is called a handler. He tunnel vision. That one [Tiki], you walks beside and in front of the mascot to make sure he or she in- can only see out of the mouth.”

A person inside the mascot side is aware of any obstacles like costume cannot look down to see trash or small children that they their feet or turn their head to would otherwise run over. see left or right, thus putting a lot Meagan Gonzales has worked of responsibility on the handler in the Splash Park of the Texas to keep them from falling.

State Aquarium for four years.

“Once you fall on your shell, I During that time, she has worn both mascots, Dorsey the Dolphin imagine it’s hard to get up,” Hafemeister said. and Tiki the Turtle.

Despite the heat, low visibility “I’ve worn both [Dorsey and

by Justin Tate Eastfield College

and difficulties that go with being a mascot, the employees enjoy their jobs and wouldn’t have it any other way.

“Everyone says yes [to work],” Gonzales said. “We’ve done it for city hall meetings and Mascot Day. We have dance-offs [between mascots]. It’s a lot of fun.”

Gonzales is close to finishing her nursing degree, but the fun of working with children and wearing the Dorsey costume encourages her to delay finishing nursing school as much as possible.

“As soon as I can finish my degree with nursing, it’s sayonara Aquarium,” Gonzales said.

“I always find extra classes I can take so I can prolong graduating so I can work here a little longer.

It’s hard to go.”

Magazine Design

by Rachel Moorman Baylor University

Yearbook Design

by Sammy Alcorta Texas A&M University Corpus Christi

Two-Person Photo Essay

by Michelle Serrano and Miguel A. Roberts University of Texas-Brownsville/TSC

Radio Advertising

by Fares Sabawi Texas A&M University-Kingsville SFX

Audio

Cue an upbeat pop instrumental for five seconds. The volume is low enough for the announcer to voice over. Music fades out after announcer’s voice over.

Announcer (VO): Sirius XM offers more than 100 radio stations, which one is yours?! (5 seconds)

Cue the cheers of an audience at a basketball game for five seconds.

Cheers fade out after Guy 1’s voice over.

Guy 1 (VO): Sports! That way I can keep my head in the game no matter where I am! (5 seconds)

Cue one of the songs from the “20 on 20” radio station for five seconds. Music fades out after Girl 1’s voice over.

Girl 1 (VO): The 20 on 20! I always know what’s popular because of it! (5 seconds)

Cue an audience’s laughing for five seconds. Laughter fades out after Guy 2’s voice over.

Guy 2 (VO): The comedy channels! It’s the only way I get to work in a good mood! (5 seconds)

Cue the upbeat pop instrumental used in the beginning. This will play for 10 seconds, and fade out afer the announcer’s voice over.

Announcer: Whether it’s sports, music, comedy, or news, Sirius XM has got it all, and for as low as $14.49 a month, too! Call 1-888539-SIRIUS to get your subscription today!

Contest Requirement: Two 30-second spots

Radio Advertising

by Fares Sabawi Texas A&M University-Kingsville SFX

Audio

Cue the sound effects of a thunderstorm for one second. Then, the crystal clear quality music coming from the Sirius radio. Music will play low enough for dialogue to be heard. It plays for the entire time of the dialogue, until it fades for the announcer to speak.

Guy 1: How come your’re getting such good radio reception out here?

The weather is awful! (3 seconds) Guy 2: That’s because I have Sirius SM Satellite Radio. It’s almost never affected by the weather or the outside environment. (3 seconds) Guy 1: Man, your’re paying for that stuff? I heard that’s so expensive. (3 seconds) Guy 2: Not really. It’s under $15.00 a month, and I get a discount for paying a year in advance, so it’s even cheaper. And I get 130 stations that broadcast 24/7/365, so it’s worth it! (9 seconds) Guy 1: That many channels, for less than 15 bucks? I think I’ll give them a call today! (4 seconds)

Cue an upbeat pop instrumental for remaining ten seconds of the commercial. Fade out.

Announcer: Don’t let Mother Earth stop you from the radio you deserve! Call 1-888-539-SIRIUS to get your subscription today!

Sports Photo by Jonathan Adams Texas A&M University-Kingsville

Television Sports Writing

by Austin Gwin Abilene Christian University

Begin with sports anchor monologue (9 seconds)

From a goat to a hero. Ali Bodnar hit a solo home run in extra innings to seal Texas A&M Kingsville’s 7-6 victory over visiting Cameron University.

Begin sports anchor voice-over while showing game clips (25 seconds)

Kingsville led this game 6-3 going into the top of the seventh, but down to their last out, the Aggie offense came alive. Tiffany Freeman capped a furious rally when she hit a two run double off the left field wall to send the game into extra innings. That hit came immediately after Bodnar, the Kingsville first baseman, dropped a foul ball that would have ended the game.

Bodnar redeemed herself though as she cranked this no-doubter to left field to lead off the bottom of the eighth. That ends the game as Kingsville survives. Here is Bodnar and head coach Ricki Rothbauer on their thrilling win.

Begin showing broken clip from interview with Ali Bodnar (8 seconds)

Begin showing clip from interview with TAMU-K head coach Ricki Rothbauer (11 seconds)

Go back to sports anchor to wrap up story (6 seconds)

End of story. Total time: approximately 59 seconds.

“I’ve actually been in kind of a slump this year, and this game, I think, brought me out of it and it felt good to do that for my team.”

“Anytime that you are in a home situation you are feeling pretty good.

You know that if you can shut down their side on offense, you get a chance to come in and walk-off, so you are always going to be excited about that.”

So, Kingsville takes it 7-6. They now sit one game behind Cameron for the 8th and final playoff spot.

Radio Sports Writing

by Mark Smith Abilene Christian University

Begin with sports anchor monologue (25 seconds)

First Baseman Ally Bodner blasted a solo walk-off home run in extra innings to give Texas A&M – Kingsville’s softball team a 7-6 win in the first of a three-game series against Cameron University.

The Javelinas withstood the Aggies’ three runs in the seventh inning that tied the game at 6 runs.

Play clip from interview with Texas A&M First Baseman Ally Bodner (9 seconds) Go back to sports anchor to wrap up story (11 seconds)

End of story. Total time: approximately 45 seconds.

Bodner dropped a pop-up foul ball with two outs in the seventh inning that would’ve ended the game then; she said she was glad she could make up for the Javelinas’ only error with the eighth-inning home run.

“It made me feel really good because I’ve actually been in kind of a slump this year. This game, I think, brought me out of it and it felt good to do that for my team.”

The loss drops Cameron to 14-19 overall and 4-9 in conference play.

The Aggies sit in eighth place in the conference, one game ahead of the Javelinas with two games left in the series. Only the top eight conference teams make the playoffs.

Public Relations Crisis Management

in the last month due to the massive success of the Kony 2012 video.

3. Resolution

by Caitie Phillips Tyler Junior College

1. Crisis At the press conference for the grand opening of the new mail center on Del Mar’s campus an explosion occurred around 1:20 p.m.

Emergency crews were called to the scene and responded accordingly.

2. Response to Public

Del Mar College responded to the public rather quickly after the incident, around 40 minutes to be exact, in the form of a press conference with 5 different spokesmen.

Although the press conference was effective the College should have elected one specific spokesperson who holds authority at the college instead of 5 officials who all aren’t directly associated with Del Mar. By selecting someone, such as the Dean or President of the college, the public would be reassured since the word that everything is alright is coming from a person of authority where the crisis took place, rather than just an emergency responder.

Also, the press conference was held at the hospital on site which was a bad move on Del Mar’s part.

Hospitals are often associated with death or sickness and by having the spokesmen speak there may have sent the message of death to the public rather than reassurance.

At the press conference the police chief said that more information would be available at 7 a.m. tomorrow morning. This is too long to go without giving the press some kind of information. Since they couldn’t release the victims’ names, whether

the people who were detained for questioning were students, or what actually happened in the building (was it an explosion, was hazardous material involved, etc.?) it leaves too much time for the press to speculate; more than 12 hours to be exact.

Del Mar college should have set up another press conference for 5:30, 6, or event 10 so that new information on the crisis could have been broadcast live on one of the local newscasts and possibly new details could have made it into those newspapers who publish daily whose deadlines aren’t until late at night.

At the press conference no one specifically addressed students of the college which was also a big mistake.

The students who attend the college are going to be the long-term victims of the situation and are going to be the ones who feel the affects the most. In the press conference they said that students were notified on West Campus by emergency system that the college has in place, but that’s it, nothing was said about students who attended class anywhere else on campus. The spokesperson at the press conference should have addressed the students directly and reassured them that they are going to do everything they can to make sure the campus they attend is safe and secure. Del Mar could use social media to their advantage and post something to all their Twitter followers and Facebook friends reassuring students about the crisis that happened and provide them with real-time updates on the situation.

The power of social media is incredibly strong, as everyone has learned

At the press conference Del Mar College didn’t really explain or even address how they would keep this from happening again, which is a key thing they should have done.

The question was asked by one of the reporters that if security would be tightened around campus and no answers were given. The representatives should’ve taken this time to address how they are going to prevent this from ever happening again.

The resolution that would be the most effective would be to apply an ID system on campus. All students and faculty should have to wear lanyards with their campus ID to ensure that they are supposed to be on campus. This would prevent any attacks happening on campus from non-students. However, if the crisis was caused by a student the resolution would be much different.

If the crisis was caused by a student it means that somehow the security system failed on campus. Del Mar College should do everything in their power to make their security presence known to students and review their security policies and procedures. Tightening up security on campus and making changes to security would reassure students that first, yes there was problem with security, and secondly that Del mar is taking proactive steps to mend whatever went wrong.

As far as the lack of communication with students of Del mar go they should implement a text alert, as well as e-mail alert, system on their campus that immediately sends out texts and emails to all students when a crisis occurs. By just notifying those on West Campus of the crisis Del Mar alienated their other students.

Best of Show Division 2 (Selected at 2012 Convention) The Flare Kilgore College

Best of Show Division 3 (Selected at 2012 Convention) The Mercury University of Texas Dallas

Best of Show Division 1

TCU Daily Skiff Texas Christian University

(Selected at 2012 Convention)