TEXAS LONGHORN TRAILS
NOVEMBER 2020
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2 | November 2020
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Alaska
17 13 18
2 3
16
14 15 NORTH WEST
Hawaii
9
8
CENTRAL
EAST
12
6
5
7
10
SOUTH
4
11
SOUTHEAST
TLBAA Regions
DIVISION A ~ REGIONS 1-6
EXECUTIVE COMMITTEE
1
Canada, New Zealand, Australia
Chairman of the Board: Keith DuBose • (979) 277-2161
Secretary: Chad Smith • (701) 764-6277
Executive Vice Chairman/ Parliamentarian: David Wars • (936) 404-2116
Treasurer: Mark Hubbell • (269) 838-3083
1st Vice Chairman: Russell Fairchild • (254) 485-3434 2nd Vice Chairman: Stephen Head • (979) 549-5270
DIVISION B ~ REGIONS 7-12
Director: Johnny Hicks • (269) 721-3473 Director: Kevin Rooker • (817) 692-7843
DIVISION C ~ REGIONS 13-18
At-Large Director
At-Large Director
At-Large Director
Mark Hubbell
Keith DuBose
Jim Rombeck
(269) 838-3083 hubbelllonghorns@aol.com
(979) 277-2161 kwdubose@gmail.com
(785) 562-6665 jl.rombeck60@gmail.com
At-Large Director
At-Large Director
Tom Smith
At-Large Director
(616) 293-0977 tom@widespreadranch.com
Ross Ohlendorf
(512) 680-7118 rockingolonghorns@gmail.com
VACANT
Region 1 - Director
Region 7 - Director
Region 13 - Director
Deb Lesyk
David Wars
Chad Smith
(306) 867-9427 halters.buckets@yahoo.com
(936) 404-2116 w5longhorns@yahoo.com
Region 2 - Director
Region 8 - Director
Todd Spaid
Kevin Rooker
(304) 963-0699 jeremyspaid73@gmail.com
(817) 692-7843 krooker61@gmail.com
(701) 764-6277 smithlonghorns@hotmail.com Region 14 - Director
VACANT
Region 3 - Director
Region 9 - Director
Region 15 Director
Johnny Hicks
Russell Fairchild
David Edwards
(269) 721-3473 hicksamericanbulldogs@yahoo.com
(254) 485-3434 fairchildranch@yahoo.com
(918) 557-0364 dledwards.texaslonghorncattle@gmail.com
Region 4 - Director
Region 10 - Director
Region 16 - Director
Matt Durkin
(512) 923-9015 mattdurkin1073@aol.com
Sandi Nordhausen
(512) 750-1350 sandi.nordhausen@gmail.com
Kenny Richardson
Region 5 - Director
Region 11 - Director
Region 17 - Director
Reid Tolar
Stephen Head
(970) 352-3054 krichardson21@aol.com
Alex Dees
(334) 412-8400 rgtolar@yahoo.com
(979) 549-5270 headshorns@hotmail.com
(805) 300-4617 atdees@aol.com
Region 6 - Director
Region 12 - Director
Region 18 - Director
Dora Thompson
Mike McLeod
Chris Herron
(318) 872-6329 echoofambush@aol.com Charles Schreiner III* 1964-1967 Walter G. Riedel, Jr.* 1967-1969 J.G. Phillips, Jr.* 1969-1971 Walter B. Scott* 1971-1973 James Warren 1973-1975 J.W. Isaacs* 1975-1977 J.T. “Happy” Shahan* 1977-1978 John R. Ball* 1979-1980
2 | November 2020
Bill Anthony* 1981-1982 Dr. L.V. Baker 1982-1984 Dr. W.D. “Bill” Clark 1984-1986 Richard D. Carlson 1986-1988 John T. Baker 1988-1990 Riemer Calhoun, Jr. 1990-1992
(361) 771-5355
Glen W. Lewis 1992-1995 Tim Miller* 1995-1998 Sherman Boyles 1998-2003 Bob Moore* 2003-2005 Joel Lemley 2006-2007 Ben Gravett* 2007
Dr. Fritz Moeller* 2007-2009 Maurice Ladnier 2009-2010 Robert Richey 2010 Steven Scott Zunker 2010-2011 Brent Bolen 2011-2012 Bernard Lankford 2012-2013 Todd McKnight 2013-2016 Tom Matott 2016-2019
TEXAS LONGHORN TRAILS
(909) 721-7577 chris@herronconstructioninc.com
TLBAA EDUCATIONAL/RESEARCH ADVISORY COMMITTEE Matt McGuire - (405) 742-4351 semkinlonghorns@mindspring.com Mark Hubbell – (269) 838-3083 hubbelllonghorns@aol.com Dr. David Hillis – (512) 789-6659 doublehelix@att.net Felix Serna – (361) 294-5331 fserna@elcoyote.com John T. Baker – (512) 515-6730 jtb2@earthlink.net
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November 2020 | 3
COVER STORIES 12
Year-End Award Nominees
It’s time to meet the nominees for the TLBAA Special Awards and vote for your choice..
18 Cattle Docility & Safety
Breeding for a gentle nature and thinking about safety when handling cattle makes for a safer ranch. By Nik Nikodym
22
Windbreaks For Cattle Strong wind, especially coupled with moisture
NOVEMBER 2020 Vol. 32 • No..8
make it difficult for cattle to maintain body temperature. By Heather Smith Thomas
DEPARTMENTS 2
Board of Directors
6
Editor’s Note
8
Chairman’s Letter
25
Featured Recipe
FEATURES
26
Ask The Vet
10 26
Procedures to Nominate Division C Directors
27
“What Have You Done For Beef Lately?” More Than You Realize... The Beef Committee responds to this frequently asked question.
28 30 32 34 36
3rd Annual Rodger Damrow Colorful Calf Contest
2021 Marketing: If You’re Not Thinking Ahead, Then You’re Behind It’s time to think ahead and start planning goals for 2021. Trailing History: Abel Head Pierce One of first men to realize the value of Texas Longhorn cattle. By Bert Entwistle
‘Tis the Season of Thanks & Giving Special section with great gift ideas for the coming holidays.
East Coast Classic Sale & Futurity Results
40
TLBT Pages
42
News On The Trail
43
Affiliate News
44
Breeders Guide
47
Index/Just For Grins
48
Calendar
Deep In The Heart of Texas Longhorn Sale Results
About the Cover:
The only color rival of the Texas Longhorn coat is a forest in full fall regalia! Photo courtesy of Missy Hicks.
The Texas Longhorn Trails (ISSN-10988432, USPS 016469) is published monthly by the Texas Longhorn Breeders Association of America, 221 W. Exchange, Ste. 210, Fort Worth, TX 76164. Periodical Postage Paid at Fort Worth, TX. Subscription rates: $105 per year; foreign per year $180. POSTMASTER: Send address changes to: Texas Longhorn Trails, 221 W. Exchange, Ste. 210, Fort Worth, TX 76164. Phone (817) 625-6241. Fax (817) 625-1388. Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising from such advertisements made against the publisher. Publisher reserves exclusive rights to accept or reject advertising or editorial material submitted for publication in the Texas Longhorn Trails magazine. Articles and photos from this publication may be reprinted only with permission of the publisher.
4 | November 2020
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EDITOR’S NOTES HOLIDAYS? What? The holidays are how close? Don’t panic, we’ve got you covered! This month we’ve included a handy gift guide with Longhorn owners in mind. It can be hard buying gifts and we hope that some of our advertisers can help you with a fresh idea and a great product. Turn to pg. 32 to check it all out. They also bring up a good subject. If you have a product that you can sell via the web, try out the Trails for a bit. Our readers have a wide array of interest and our magazine is free to the public to read online. Smaller, affordable ads can be effective, especially when you offer a special or discount. Offering a code or mention with a discount or gift can help you truly see if people are reading your ad. You can always use the ad for eblasts as well. If you haven’t heard, let me tell you...Longhorns ARE livestock and even though most love attention they deserve both caution when handling and consideration of temperament when breeding. Thanks to Nik Nikodym for contributing an article on these subjects this month! Be sure to look at pg. 30 for our history article and let me know if you are enjoying them. We hope to have some with a little more Longhorn in them, but the truth is many individuals were impacted by the Texas Longhorn and it is interesting to see how many times they played a role in someone’s (or someplace’s) existence. Longhorn certainly play a role in my existence. Were it not for all breeders working to keep and improve this breed of cattle, I would not be talking to you now. With Covid craziness it was a blessing to be able to continue almost as usual thanks to Longhorn breeders keeping on with their business the best they could. I appreciate you one and all. I am truly blessed and thankful to be doing what I love and working with such great people. You will see a lot of “We’re Thankful” ads this month. Be sure to flip through the ads so you can see these heartfelt wishes from your fellow breeders, as well as a note from the TLBAA staff. Never overlook the value in thanking your customers, employees, family and friends. If people spend a significant amount of money buying your Longhorns, paying for an ad spot to say thank you publicly can encourage to do future business with you, not for the attention, but for the thoughtfulness behind it. If you haven’t heard yet, the Fort Worth Stock Show & Rodeo will not be held, but we are continuing with other Longhorn Weekend activities including the Eddie Wood Cowtown Classic Sale, Board and Member meetings and awards presentation. Stay tuned to E-Trails, Trails and the website for updates. Blessings,
DEADLINE: January 2021 Issue:
Myra Basham Myra Basham Editor-in-Chief
November 27th Cash Cow Issue
6 | November 2020
TEXAS LONGHORN TRAILS
(817) 625-6241 • (817) 625-1388 (FAX) P.O. Box 4430 • Fort Worth, TX 76164 trails@tlbaa.org • www.tlbaa.org
Editor-in-Chief: Myra Basham Ext. 104 • myra@tlbaa.org trailseditor@tlbaa.org Advertising: Myra Basham • (817) 625-6241 x 104 myra@tlbaa.org Graphic Design & Production: Trace Neal • Ext. 103 trace@tlbaa.org
Registrations/Office Manager Rick Fritsche • Ext. 101 rick@tlbaa.org Membership/Registrations DNA Specialist Amelia Gritta • Ext. 102 amelia@tlbaa.org Special Events Pam Robison • Ext. 106 pam@tlbaa.org Accounting Theresa Jorgenson • Ext. 105 theresa@tlbaa.org Administrative Assistant/Receptionist Lisa Roberts • Ext. 100 lisa@tlbaa.org
Printed in the U.S.A.
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November 2020 | 27
Association News
Chairman’s Message Longhorn Family, Well, it’s hard to believe that it’s November. This year has flown by fast and now winter is creeping up too fast. Hope you have put up plenty of hay and winter pastures are planted. This month’s Trails issue has some new things in it that you need to look at. A feature written by our friend, Nik Nikodym on cattle safety and docility. An interesting and helpful article and a good read. This month also has all the Year-End Awards Nominees and a ballot in it. Please read up on the nominees and take the time to vote. Another feature is the gift section featuring some great ideas of thanks and holiday gifts. The results of the East Coast Sale and the Struthoff Deep in the Heart of Texas Sale results will be in this issue as well. The Horn Showcase, the largest and only measuring event in the country, results will be posted in the December Trails for all to see what animals won the categories in all age groups. Thank you to the Horn Showcase Committee and their volunteers for putting together a great event. If you can’t wait for December, you can find results posted online now at www.tlbaa.org. The nomination ballots for Division C have been mailed out and need to be returned by November 16. The Election Ballots will go out on December 1 and will need to be returned by December 23 to be counted. This is the time for you, the members of Division C, to speak your mind and vote, as in any other Division during their election time. Time to think about who will be representing you. Please mark your calendars and make plans to attend The Eddie Wood Cowtown Classic on January 16, 2021. A great group of cattle have been consigned with something for everyone, probably some of the best cattle we’ve had in the sale. The sale catalog will come out in your December Trails. If you have any questions, contact Pam at the TLBAA office or the Sale Chairs, Russell Fairchild 254-485-3434 or Keith Du Bose 979-277-2161. I send out a great thank you to the group that never really gets enough thanks for all they do to help all committees, the members, and the association...the TLBAA office staff. They work at every event, helping coordinate getting awards and trophies, running the office and taking up slack for others so they can be at events. Rick, Dana, Myra, Pam, Amelia, Lisa, Theresa and Trace, I really appreciate ALL you do for all of us. To my Longhorn Family, Thank You,
Keith Du Bose, Chairman of the Board Texas Longhorn Breeders Association of America
8 | November 2020
TEXAS LONGHORN TRAILS
Frank Anderson Jr. and III 828 S. Rosemary Dr. • Bryan, TX 77802 (979) 846-8020 • (281) 501-2100 edie.wakefield@gmail.com Beadle Land & Cattle Ray & Bonnie Beadle Los Gatos & Hollister, CA 95032 (408) 834-0110 raybeadle@comcast.net
Bennett Longhorn Cattle Co.
Micheal Bennett 2159 Country Club RD • Lucas, TX 75002 (214) 383-7400 bennett@lucasfence.com BPT Longhorns Ben & Phyllis Termin Weatherford, TX 817-374-2635 luvmylonghorns@gmail.com Christa Cattle Co. Jason & Louis Christa 2577 FM 1107 • Stockdale, TX 78160 christacattleco@msn.com www.christacattleco.com (210) 232-1818 Dalgood Longhorns Malcolm & Connie Goodman 6260 Inwood Dr. • Houston, TX 77057 (713) 782-8422 dalgood@comcast.net www.dalgoodlonghorns.com
Falls Creek Longhorns
Stan & Sandi Tidwell 2330 W. FM 875 • Midlothian, TX 76065 (972) 989-8939 www.fallscreeklonghorns.com
Hicks Texas Longhorns Johnny & Missy Hicks 1518 E. Britol Rd. • Dowling, MI 49050 (269) 721-3473 hicksamericanbulldogs@yahoo.com www.michiganmafialonghorns.com/Hicks Jane’s Land & Cattle Co. John & Jane Thate 418 W. Margaret St. • Fairmont, MN 56031 (507) 235-3467 Kaso, Lisa & Jake Kety Little Ace Cattle Co. P.O. Box 386 • Folsom, LA 70437 (985) 796-3918 ketyfolsom@aol.com McLeod Ranch Michael, Jackie, Mike & Makayla McLeod 355 CR 3031 • Edna, TX 77957 (361) 782-0155 Roberts Longhorns David & Sharon Roberts Comanche, TX 76442 (325) 451-9000 www.robertslonghorns.com Brennan & Michele Potts Rocking P Longhorns P.O. Box 579 • Emory, TX 75440 (903) 473-2430 Cell: (903) 348-5400 www.rockingplonghorns.com bpotts1@verizon.net Rio Vista Ranch Elmer & Susan Rosenberger 3208 Fall Creek Estates Drive • Spicewood, TX 78669 Cell: (512) 422-8336 e-mail: elmer@riovistaranch.com www.riovistaranch.com Spring Creek Farms Bradley & Heather Wachsmuth 2749 FM 555 • Gilmer, TX 75645 (337) 241-6882, 337-366-2060 bh1028726@gmail.com www.springcreekfarmstx.com Triple R Ranch Robert & Kim Richey 21000 Dry Creek Rd. • San Angelo, TX 76901 (325) 942-1198 r3ranch@aol.com www.butlertexaslonghorns.com
Membership
Procedures To Nominate Division C Directors Please Note: To be placed on the voting ballot, an active TLBAA member in good standing must receive 5 nominations from active TLBAA members in good standing. If you are interested in becoming a director, please make sure your membership is active and your account is current. TLBAA will be seeking nominations soon for all Division C directors, to represent Regions 13-18. Nomination forms will be mailed 90 days prior to the TLBAA Annual Membership Meeting in Fort Worth, TX, January 15, 2021. 1. Nomination Ballots were mailed out to Division C Members October 16, 2020. 2. Nomination Ballots must be returned to the CPA postmarked no later than November 16, 2020. 3. In order for an individual to be placed on the final ballot, they must receive at least 5 nominations from Active or Lifetime members of the TLBAA. 4. The final ballots will be mailed out December 1, 2020. 5. Final ballots must be returned to the CPA postmarked no later than December 23, 2020. 6. Newly elected Directors will be announced January 15, 2020 at the General Membership Meeting during Longhorn Weekend in Fort Worth, TX. The TLBAA By-Laws, Section 2-D, Membership, state: “At least ninety (90) days prior to the annual Membership Meeting, the TLBAA office shall mail to the Active and Lifetime members a request for nomination of individual or individuals for Director in the member’s representational region. Such member nominations shall be received in the Association’s office no later than sixty (60) days prior to the Annual Meeting. In order that any member nominee be eligible to be placed on the election ballot, he must receive write-in nominations from five (5) members who are Active or Lifetime members. Should there be no members nominated by the membership for a particular region, or should a nominee decline to have his name placed on the election ballot, the Board of Directors will appoint an Active or Lifetime member in good standing domiciled within
Division C Highlighted in Color - Merged regions in same color
the division to fill the vacant position at the same meeting as the election of TLBAA officers. No less than forty-five (45) days prior to the annual meeting of the membership, the TLBAA Office or designated CPA firm shall mail official printed ballots to each qualified Active and Lifetime Member in good standing of that region and division. This ballot shall contain the names of the candidates, if any, who were properly nominated by members. All written ballots must be returned by U.S. mail to the CPA with a postmark not less than twenty-one days prior to the Annual Meeting in order to be validated and counted. All ballots received will be validated and counted by an independent CPA firm or other organization experienced in voting tabulation as designated by the Executive Committee. The nominees receiving the most valid votes shall be elected. All newly elected Directors shall be installed at the Board of Directors meeting prior to the general membership meeting. A tie vote will be broken by the Chairman of the Board drawing one of the names by lot.” Division C TLBAA members, watch for your nomination form in the mail. For a complete set of TLBAA By-Laws, including all sections regarding the election of Directors, visit www.tlbaa.org/tlbaa/official-handbook/
Don’t Forget, This year starts the phase-in of the reduced board. What’s this mean for Division C? Starting with this election, Division C will have a total of 4 Directors. Regions 13/14 combined has one representative 15 has one representative 16 has one representative 17/18 combined has one representative 10 | November 2020
Want to run? To ask for support in your region: * You may request mail labels from the office * You may advertise in Trails Magazine * You may NOT use TLBAA e-blasts for political messages
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TLBAA SPECIAL AWARDS The TLBAA special awards will be presented Friday, January 15, 2021 as a part of Texas Longhorn Weekend. Nominators provided background information on each nominee. All active TLBAA members in good standing are encouraged to vote for one fellow breeder in each of the categories for the special honors. Votes can be emailed to awards@ tlbaa.org. If unable to email you may fax to the TLBAA office, and it will be forwarded to the awards committee. Deadline for votes: December 20th, 2020, 5pm CST, no late ballots will be accepted. Only the official ballot with member name and TLBAA # included will be accepted.
Dave Evans Breeder of the Year Award Greg & Beth Tanner We are nominating Beth and Greg Tanner, of Tanner Longhorns, for the Dave Evans Breeder of the Year Award. Beth and Greg have been fixtures on the Longhorn show circuit for many years. Their animals consistently receive the accolades of judges at every show. Families throughout the circuit often utilize Tanner Longhorns for pasture breeding services, hoping to mimic the quality found in a calf carrying the TL brand. Additionally, exhibitors wait with anticipation each season for the Tanner Longhorns next “big reveal” of calves, hoping to add one or two calves to their own show string. This year at the World Expo, the Produce of Dam, Get of Sire, and Grand Champion Bull winners were produced by Tanner Longhorns. Additionally, the Female Grand Champion, Female Reserve Grand Champion and Mature Female Reserve Grand Champion all list a Tanner Longhorn bull or dam or their registration papers. Clearly, Beth and Greg Tanner have put together a title winning, championship worthy breeding program and deserve to be recognized for their efforts. ★
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Ross Ohlendorf I would like to nominate Ross Ohlendorf as breeder of the year. It does not take much time visiting with Ross or his father Curtis, to realize what a huge impact they have on the Longhorn breed. The Rocking O herd is a fine example of breeding with a purpose. In addition to retaining a huge herd of cattle, Ross sells great numbers of cattle to people in all aspects of the breed whether show ring, horn or breeding stock. The ranch is consistent in its sales and promotion of the breed. Also to be noted is their support and participation in numerous Longhorn sales events. Ross and his family are easy to visit with, which lends a favorable shine on the Longhorn industry as a whole. Ross Ohlendorf with Rocking O Longhorns seems to be a strong ambassador of the breed through and through. ★
John & Christine Talley John and Christine Talley, having no prior experience with cattle, have worked diligently to build an impressive breeding program, one of the strongest in the industry. They carefully research genetics and production for animals to add to their herd. Christine has developed an eye for cattle that is impressive. John knows more about the cows than most people give credit. They have assembled a string of outstanding herdsires with some of the greatest genetics in the Longhorn industry. They are always striving for perfection and to create total package animals. Their success is evidenced by their phenomenal winning record in multiple futurities and being highly competitive in horn measurements. John and Christine take great care of their herd with an outstanding nutrition program along with excellent management practices. It seems like overnight, they have created such an impressive program. It has been exciting to watch the rapid progress of this breeding program in such a short period of time. The Longhorn breed is better because of them and their contributions. We are both proud and honored to nominate them for the Dave Evans Breeders of the Year Award. ★
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NOMINATIONS Jack Phillips Award Donnie Taylor The reason this individual is being nominated is because of his undying dedication to our industry. Many people associated with Longhorn cattle have seen Donnie and his wife, Marilyn at countless shows, sales and other events promoting and supporting the Longhorn cattle industry. He is a Lifetime member of both the TLBAA and the Ark-La-Tex Texas Longhorn Breeders, giving of his time and energy to help these associations thrive. Donnie previously served as a Director of the TLBAA, representing Region 7. Both Donnie and Marilyn are currently serving on the Ark-La-Tex Board, as well as serving as Co-Show Chairs. Behind every good man is a good woman. As a team, they have for years been an integral part of this association’s success. Donnie has been instrumental in the success and fun surrounding our shows, wanting those who attend to enjoy and remember their time spent with us. This is evident with the many hugs he receives at the beginning of our events. He was key in starting the Boppa Calf Donation program, benefiting the TLBT youth. This required giving of his time locating quality animals for this youth program. He has for years served this affiliate, without seeking recognition. That’s why he is being nominated for the Jack Phillips Award. ★
Elmer Parker Lifetime Achievement Award Dora Thompson Dora Thompson has been a longtime breeder of quality Texas Longhorn cattle. Anyone who has had the privilege of visiting her ranch in Mansfield, Louisiana can attest to that. Along with a quality breeding program, she is a gracious host. She welcomes anyone to come out, look at her herd and talk cattle. She can spend hours telling her guest about each animal explaining their qualities. She takes time to explain her program, as well as explaining what has and hasn’t worked. Her love for Longhorns is contagious. By the time you saddle up
Terry & Tammy King If you look up the word diligence in the dictionary you will see it defined as making a constant effort to accomplish something or attentive and persistent effort. If there was a Longhorn dictionary you would be sure to find the name Terry and Tammy King. Since our first venture into the Longhorn industry in 2017, Terry and Tammy have been generous in both their time and knowledge of the breed. This generosity was not because they had something to gain, but because they wanted to share their passion for these animals. Terry has served nationally on the TLBAA Board of Directors, yet they are both as passionate about promoting Longhorns close to home. They have both been in leadership roles in the Southeastern Texas Longhorn Association, serving as Vice-President and Treasurer for many years. They also worked in collaboration to create the Southeastern Winchester Futurity, which is now considered one of the most competitive futurities across the country. The Kings have also graciously opened their home and working pen to host the Horn Showcase satellite measuring for many years. The breeding program they have developed is purposeful in combining outstanding genetics, horn growth and conformation. The program truly speaks for itself when you see the number of rifles and awards they have won at futurities all over the nation and throughout many years. Yet even with their success in the industry they both remain quiet spoken, humble and genuinely passionate about promoting this breed. ★ and leave, you are convinced. Few people leave without taking one home. She serves as a mentor and encourager for new and seasoned breeders alike, promoting the cattle, the TLBAA and its affiliates. She is currently serving on the TL BAA Board of Directors, representing Region 6 as well as serving as a Director for the Ark-La-Tex Texas Longhorn Breeders Association. She graciously serves and supports these associations with her time, sponsorships and donations. One such donation is to the TLBT Youth. She has faithfully donated quality heifers to calf programs, which insures these recipients the beginning of a future herd. Her dedication to both preserving and promoting the Longhorn breed and associations is immeasurable. ★
TURN THE PAGE FOR ADDITIONAL NOMINEES AND OFFICIAL BALLOT
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Ron & Jo Jones I would like to nominate Ron and Jo Jones for the Elmer Parker lifetime award. They spent over 35 years breeding registered Longhorns in Salida, Colorado. Ron and Jo were the owners of the great Gunman bull. They had a fine herd of cows to utilize this special animal. They sold many herd sires and a lot of cows loaded with the Gunman genetics. Ron and Jo bred such a fine herd almost every female they owned was home raised. They truly bred and owned one of the finest home grown herds in the nation. These special animals garnered a good number of Horn Showcase winners. They were steadily among the leaders in sale prices.
MEL RALEY RISING STAR AWARD Wes & Suzanne Smith We met Wes and Suzanne Smith in January 2019. Wes reached out to us about a cow he saw on our Facebook page. We learned that he and Suzanne were just starting out in the breed. I invited them to join us for Texas Longhorn Weekend in Fort Worth. Since that first meeting, Wes and Suzanne have built a sizable herd of registered Texas Longhorn cattle. They have established their brand, Southern Longhorns, and have become a leader in the sales and promotion of Registered Texas Longhorn Beef. They committed themselves to making Longhorns a fulltime business and in 2 years they have attained that goal. Wes and Suzanne also support their local community by sponsoring events to raise funds for cancer patients and have initiated a program to give youth an opportunity to learn about raising Longhorns primarily for beef production. These up and coming breeders will tell you they are learning new things each day but they are definitely seizing opportunities to network and learn all they can about the breed and to advance the benefits of Registered Texas Longhorn Beef. H
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Ron was one of the breeders instrumental in establishing the Horn Showcase. He pushed the bar ahead for the direction this breed has taken with horn. A good number of programs have ridden the Jones Ranch genetics to much success. A vast number of animals carry Jones Ranch/Gunman genetics in their pedigree. Ron and Jo Jones have the highest of integrity and are just honest as anyone comes. When Ron tells you something about the trait of one of his cows that is just what it is. It would be nice to see this outstanding couple rewarded for their dedication to the improvement of this breed of cattle. Their program made it possible for countless other breeders to reap rewards using these genetics in their own herds. H
Adam Clark Adam Clark of HollyBilly Farms is a breath of fresh air to the Longhorn industry. He is humble, but passionate with a touch of humor, about the great cattle and breeders alike. Adam jumped in to help with the 2019 Horn Showcase with unbridled enthusiasm after only having Longhorns since 2017. He wrote and performed a song to commemorate the special event that had the audience cheering. While Adam is humorous by nature, he is also serious about bringing the Longhorn industry together and moving it forward by finding common ground amongst it’s members. He has worked diligently at building his own herd, while also helping with his parent’s herd. His many acts of assistance to others often goes unnoticed and unrecognized because of his selflessness. He does not seek recognition for his own good deeds. I believe Adam embodies many of the great attributes that Mel Raley possessed. I am proud to nominate Adam for the Mel Raley Rising Star Award. H
Don Bartlett This award fits Don to a T. Don loves the Longhorn breed. He shows and tells everyone he comes in contact with how awesome of a breed of cattle they are. Once Don bought a few he knew he wanted to be a top breeder! He purchased 50% ownership in Rowdy HR, 2017-2018 Bull of the Year. Don supports sales through consignments, purchases and sponsorships. Don has supported our youth by donating cattle to the youth. Don is active in futurities and is always positive. Don promotes his program through his website and many ads in Trails Magazine. He is a true Rising Star for our breed! H
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TLBAA SPECIAL AWARDS BALLOT All TLBAA members are encouraged to vote for one fellow breeder in each of the categories for the special honors. Votes can be emailed to awards@tlbaa.org. If unable to email you may fax to (817) 625-1388, and it will be forwarded to the awards committee.
Deadline for votes: December 20th, 2020, 5pm CST, no late ballots will be accepted.
DAVE EVANS BREEDER OF THE YEAR AWARD
ELMER PARKER LIFETIME AWARD
❒ Greg & Beth Tanner, Stephenville, TX
❒ Dora Thompson, Mansfield, LA
❒ Ross Ohlendorf, Austin, TX
❒ Ron & Jo Jones, Salida, CO
❒ John & Christine Talley, Boonsboro, MD
MEL RALEY RISING STAR AWARD ❒ Wes & Suzanne Smith, Stamford, TX
JACK PHILLIPS AWARD ❒ Donnie Taylor, Huntington, TX
❒ Adam Clark, Edwardsburg, MI
❒ Terry & Tammy King, Westville, FL
❒ Don Bartlett, Frisco, TX
Member Name _____________________________________
TLBAA Member # ______________
ONLY THIS OFFICIAL BALLOT WILL BE ACCEPTED - Printable version available at www.tlbaa.org
Thank you to everyone who participated in nominating their fellow breeders for these special awards. Voting Rules: • Must be an Active or Lifetime member in good standing • The Official ballot must be used. Please do not just email names • Only one vote each per membership number • Only select one person for each of the four awards If you have any questions, please contact the TLBAA office: 817-625-6241 or tlbaa@tlbaa.org If you have any doubt as to whether your mail, email or fax made it through to the TLBAA office, please reach out to check prior to the deadline. TEXAS LONGHORN TRAILS
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Feature
Cattle Docility & Safety
Photo courtesy of Kim Nikodym.
I think that everyone wants their cattle to be happy to see them. Or at least, happy to see the feed truck. However, this is not always the case. The U.S. Center for Disease Control (CDC) and Prevention reported the results of a research study indicating that an average of 21 human deaths a year occur by bovines, typically due to stomping or goring. This study also tells us that horses are lethal too, with an average of 20 human deaths annually. So, what are some of the things that we can do to ensure these types of statistics do not visit our family ranch? With this article we are going to hit the following topics: Docility, Handling Systems, Human Behavior, Cattle Behavior and then close with a discussion about General Ranch Safety.
DOCILITY If you have ever thought about Docility, you have probably never thought through how it is measured. The Beef Improvement Federation Guidelines provides us with a way to measure Docility as part of a study they did. Their Code Description is: 1-Docile, 2-Restless, 3-Nervous, 4-Flighty, 5-Aggressive, 6-Very Aggressive. Let me summarize their study for you. By using (1-Docile) bulls they were able to bring the calf crops, of several years, closer to the lower scores of (1-Docile) and (2-Restless) while using cows in the 4-6 range. Not exactly the most scientific study I have read, but there was some obvious genetic correlation documented in their results. I had to wonder about the environment that the calves were raised in. So, does the environment that cattle are raised in impact their docility scoring? I would argue that “Yes” environmental factors have a large part to play. Many Longhorn breeders take great care at weaning time to ensure that their calves are started off right, in an environment that will foster a more docile animal, producing a lower docility score. This can be done by halter breaking, or just by having significant human interaction immediately post weaning. Let me share my thoughts; Docility is the way cattle behave when being handled by humans or put in an unusual environment. Poor Docility can be attributed to a survival instinct and a desire to escape their current situation. So, with that, you can see how an early 18 | November 2020
Docility is an important trait, especially when it’s time to move or work the cattle. Photo courtesy of GVR Longhorns.
TEXAS LONGHORN TRAILS
By Nik Nikodym
program that takes weaned calves and puts them in an environment that they consider safe would have a measurable positive impact on docility. From the National AG Safety Database, there are studies that show Docility is a relatively heritable trait, couple this with a positive environment and you too can have more docile cattle. Docility (DOC) is also looked at in some commercial breeds. It is a measured Expected Progeny Differences (EPD). It is the quantification of an animal’s temperament, nervousness and flightiness when handled. Docility is important in your cattle herds and specifically in the bulls that you use.
HANDLING SYSTEMS Longhorn cattle have a strong territorial instinct, building a sense of home in the pens, corrals and pastures that they live in. An example of this would be the paths taken around water, often over decades, wearing paths into the pasture. Given this instinct, it is understandable that animals often hesitate when going through unfamiliar handling situations. Whether it is branding, vaccines or some other reason; cattle will likely have had an unpleasant experience in cattle chutes at some point in their lives. Again, their hesitation to handling equipment is understandable.
“It is vital to a Longhorn breeder that you have an adequate handling facility for both human and animal safety. “ The difference between Texas Longhorns and most other cattle is in the name (Longhorns). It is vital to a Longhorn breeder that you have an adequate handling facility for both human and animal safety. There are, of course, chutes and pen systems designed for Texas Longhorn cattle. Of these many Longhorn designs there are some similarities that include not trying to shove a 70” Tip-To-Tip cow down a 2-foot-wide path into a standard commercial headgate. Longhorn chute designs tend to allow the animal to enter from the side of the chute, with open areas for the horns to protrude. The Joe Chute, P&C Longhorn Cage, and the Bry Chute are a few that come to mind, there are of course other manufacturers as well. Pen systems leading up to the Longhorn chute of your own choosing are also important. I would encourage you to do your own homework in this area as well, ArrowQuip and GoBob Pipe and Steel are a couple of additional resources available to you to design and build a safe pen system. A possible design element to consider, given the maternal instinct of cows, it is best to keep their calves as close to the adult as possible during handling. When working your cattle, even in a well-designed system, it is important to recognize that you are statistically in the danger zone.
A Longhorn chute makes performing necessary routine care, as well as medical treatment, much safer and calmer for both handler and animal. Photo courtesy of GVR Longhorns.
HUMAN BEHAVIOR I want to start this section of the article with some interesting and possibly disturbing statistics from the CDC study mentioned earlier in this article. Of the average 21 human deaths attributed to cattle, discussed above, 20 were to Males while 1 Female human death was reported on average. The number one activity (33%) leading to human death was “Tending/Treating in enclosed area”. The second deadliest activity was reported as, “Herding/ Moving/Sorting” (24%). Age was also a formidable factor; 33% of deaths were to people above age 60, while 67% were younger than 60. It is critically important to maintain strong situational awareness of what is going on around you when working cattle and statistics would indicate that a person’s age is also a factor. The older we get the less likely we are to be able to escape a dangerous situation, think about that for a moment! Perhaps it is why fewer deaths
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Feature occurred with a wiser/older generation. Moving right along; not all injuries are obviously fatal. Would you believe that one of the most frequent non-fatal injuries reported was foot injuries? - makes sense to me. How many of us do not wear Safety Shoes or Boots when working cattle? Yes, there are some people I am directing this comment to (no names). Human error and failure to adequately prepare are the primary reasons for most types of accidents (not the animals). To give you something to think about, what is the cause of these errors in judgement? I would argue that the human physical, psychological and physiological factors play a large role. Humans can get careless, upset, tired, hurried and numerous other factors. What can we do to minimize risks? Although handling methods vary greatly, here are a few generally accepted rules when working cattle: animals will respond to routine; be calm and deliberate; avoid quick movements and loud noises; be patient; don’t fear – but respect livestock, and, most importantly, always have an escape route with animals in an enclosed area.
a bull or heifer (safety first!). She will bring the new baby around soon enough. Obviously, a bull, even a docile bull, can be dangerous when he has breeding on his mind. Of the CDC reported average 21 human deaths a year that occur by bovines 48% were attributed to interactions with bulls. Colorado State University has published an article correlating cattle behavior with profitability, as this is more of a Longhorn article, their math does not directly apply. But their rational works; flighty and aggressive cattle are not happy in their environment and therefore eat less and do not reach their genetic potential. Getting your animals to their genetic potential should be your goal.
GENERAL RANCH SAFETY
Human nature is not to do things the safest way possible. Sure, you would think that it is, but it is not. We generally, in our own minds, accept risk in every facet of our lives. Why do we do this? Simple, we balance safety with many other factors - mostly timeliness and ease. Other times we just do our routine and what did not hurt us last time will not hurt us this time (right)? We just do not consider safety. If I walked onto your ranch, or if you walked onto mine, we would each finds things that The famous Temple Grandin, Professor of Animal are both unsafe and haven’t hurt anyone yet. But think Science at Colorado State University, warned; “The bull about it, is the time for action before or after an incident? that’s going to kill you is the hand-fed, bucket calf. It will I am not asking you to put your “Safety Inspector” hat on be dangerous when it grows up. If you want a safe bull, and walk around your ranching operation, but maybe let the cow raise it!” once in a while think about safety (and only safety) for a Well, now that I have your attention, I am sure that moment. For me, I know that broken hay ring in one of there is something to be said for her opinion about my pastures needs to come out. I also know that the way hand feeding. The concern is I have some panels stacked that young bottle babies have has not hurt anyone yet, but it no boundaries with the human could. An honest inspection provider. There is a shift in the of your ranch will prevent innormal caretaker dependency juries if you act. Other things relationship between the calf to consider on the ranch; do and the caretaker, and a caretaknot become a statistic! Tracer must maintain the dominant tors cause between one third role. I have seen this in my own and one half of fatalities on experience, and I am sure that America’s farms and ranches. you can say the same if you have Another disheartening fact is ever raised a ‘Bottle Baby’. Please that children are injured at an be aware of Temple’s warning alarming rate while farming and take it into consideration and ranching - so, be careful and maintain safe boundaries and supervise. ALWAYS BE CAREFUL around a cow with a new calf, with your ‘Bottle Babies’. I would like to end this arThis next part should not especially first calf heifers. Not all cows welcome ticle by asking that you conyour attention. Photo courtesy of Nik Nikodym. be news to any, but cows with sider how all these individual calves are a safety concern. If a cow was “Protective” subjects come together, Docility, Handling Systems, of this year’s calf, it is a safe bet that she will be that way Cattle and Human behavior to produce Ranch Safety. I her whole life. I have what I call “50 Yard Mommas”, and think that each of these subjects could be the most imI do not get too close when they have a new calf on the portant on any given day, but together they build upon ground. First calf heifers can also be particularly dan- each other to develop a Longhorn Cattle Ranch that you gerous, and it just is not worth it to find out if that calf is can be proud of. As always, Ranch Safely!
CATTLE BEHAVIOR
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Facilities/Health
By Heather Smith Thomas
Windbreaks for Cattle In northern climates where wind chill can be a big islating quality is lost. It’s like blowing the coat off your sue, planning ahead for winter weather can save monback,” he explains. ey (in reduced feed costs, reduced illness and health “In those conditions, windbreaks become more imcosts, and less loss of body condition). When cattle are portant. Wind speeds become an issue (when it can stressed by wind and cold, they seek shelter. If there are separate the hairs) at something more than 10 miles per no natural windbreaks available, stockmen can provide hour. The first response of a cow to a wind chill situartificial wind barriers to give protection from wind and ation is to try to get out of the wind,” he says. This is drifting snow. when cattle head for the trees/brush, into a draw, or use Dr. David Ames (retired environmental physioloa manmade windbreak. gist, professor emeritus Colorado State University) was “In many parts of the country there are no natuat Kansas State University before he came to CSU. He ral shelters. In Wyoming we’ve used big bales of hay, has done a lot of work on cold weather effects on cattle, letting cattle eat their windbreak during winter. This and developed wind chill indexes for cattle. “Realizing works well, especially if you move the windbreak to difthe value of windbreaks has come partly from underferent locations each year,” says Ames. standing the wind chill facThe design of a windbreak tor. The impact of wind chill, is important. “You must take in combination with energy into consideration the direcrequirements for cattle during tion of the wind. If you have a cold weather, suggests there is solid wall—such as a plywood a lot of value in protecting cattle sheet—the wind goes up and from wind when temperature over it and dips right down drops below what we call their behind it. You need openings thermo-neutral zone (critical in the windbreak, with at least temperature),” says Ames. 20% porosity. That gives a He established the critical larger downwind effect, with temperatures for cattle, along a greater area (up to 4-6 feet with the wind chill index. “The times the height of the strucwind chill index for humans ture) behind the windbreak was developed by the army, for that provides protection,” he smooth skins (no hair). The difexplains. ference between humans and Another issue that plays a livestock is presence of a hair role in preparing a windbreak coat. The winter hair coat reis drifting snow. “If it’s snowsults in a different response,” he ing, you don’t want snow to says. pile up somewhere you don’t The hair coat stands up want it. Windbreaks pile up fluffy, with tiny air-spaces besnow,” he says. tween the hairs, creating ex“To calculate the value of cellent insulation to hold body a windbreak, there are tables heat in and keep the cold out. suggesting that cold weather This hair “blanket” works very affects nutrient requirements well to keep a cow warm—un(primarily energy requireless the hair gets wet and flatments) of beef cattle. Those tens, allowing moisture to get requirements, averaged over Constructed windbreaks should not be a solid barrier, next to the skin. When the ani- rather have open spaces. a month, can be 20% higher in mals get wet, they are as vulcold, windy weather. During nerable to cold as if they were smooth skinned. Then short periods (such as a storm) energy requirements the impact—wet in combination with cold—is more can almost double. Much of this increase in requirestressful than just wind and cold. ments is due to wind, in combination with cold,” says Cattle actually do pretty well until the wind breaks Ames. the hair barrier down—which it can do even if the aniSome stockmen create living windbreaks with trees. mal is dry, if wind is strong enough. “If it blows with “Stacked bales are not the best windbreaks but give solid enough velocity that it separates the hairs, the insuprotection for a large area. There are some advantages continued on pg. 24
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Facilities/Health - continued from pg. 22
and disadvantages—but you can move these bale windbreaks every year or even during winter,” says Ames. “If cattle are given the opportunity to go into a draw, compared to standing out on flat ground, the cost is low. But when you start putting posts in the ground—tall posts that will hold a windbreak— and putting up lumber, there will be more cost. You have to measure how much value there would be,” he says. “One of the famous kinds of windbreaks in the West is a half circle, because you don’t always know which direction the wind will come from.” These half circles can be oriented to protect cattle from most of the wind. “There are all sorts of approaches to eliminate the flow of air over the cow’s body. I’ve seen some windbreaks in Wyoming that are even more than a half circle. The height of a windbreak can become somewhat expensive when you have to set posts deep in the ground, but there are some good plans for windbreak designs. “Porous windbreaks are more practical than a solid wall. If you use slats, some of the air flows through—at a much lower velocity, and protects animals much farther out. This results in protection up to 6 times the height of the windbreak. But if you build windbreaks too high, it costs more—because you have to use taller posts,” he explains. There is no one correct way to build a windbreak. “My personal opinion is that as long as you can do something that protects animals from wind during cold weather, it will be helpful. You also need to spread the cattle out (not all trying to bunch up behind one windbreak) and you don’t want them standing in cold water or mud. The windbreak should be on a high/dry welldrained area,” he says. Every producer needs to figure out what might work best in specific pastures, regarding where to locate the windbreaks and what type to use. “Cattle will survive in very cold weather, but they need to eat a lot more. When animals start to get cold, it 24 | November 2020
takes about 1% more feed for every degree (F) of cold. With a winter hair coat, cows don’t start to get cold at the same temperature as they would if they are wet. In summer hair or wet, they start to get cold at about 50 degrees. As they grow more hair for winter (and its dry hair) that critical temperature can drop below 20 degrees F. When cows’ critical temperature is down to less than 20 degrees they may not be stressed at all. For exDry winter coats ample, when the temperinsulate against ature is 10 degrees on a the cold. The risk winter day, and they have presented by cold a full hair coat, cows may increases as the wind disrupts the not need any protection. hair and is the But when the wind blows, worst when wet the wind chill can take conditions exist. the temperature down to Notice the an effective temperature difference in the of minus 10 degrees— dry coat at left and and windbreaks will have the wet coat at top. Photos courtesy of Missy value,” he explains. Hicks. Some of the coldest days for cattle are when the temperature may be higher but it’s wet. “A March day with wet and wind, at 32 degrees, is more stressful on cows than zero on a sunny winter day. A gray, windy wet day in March can make them a lot more miserable. And if they are standing in mud, this is a huge energy drain. If you can affect any of those factors—keep them dry, and out of the wind—this will improve their energy efficiency and lower your energy costs during temperatures below their critical point.” It’s a double whammy if cattle get wet. Their critical temperature is higher and the wind magnifies the cold stress. “Windbreaks can be part of the solution,” says Ames. Frostbite can be a serious issue for cattle in cold, windy weather without the protection of a windbreak. Bulls may suffer from scrotal frostbite (which can make them temporarily or permanent infertile, depending on the severity), calves may suffer from frozen ears, tails and feet, and cows may have frostbitten teats—especially if they are suckling calves and the teats are wet. Any animal (large or small) may suffer loss of ear tips or tails if there is a lot of wind with the cold weather and they have no place to get out of the wind.
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Longhorn Beef
TLBAA Beef Committee
Longhorn Beef & Rice Stuff Peppers submitted by Cindy & Robert Schnuriger ½ lb. ground Champion Longhorn beef 3 ½ tsp. extra virgin olive oil 1 zucchini, diced sm. 1 med. yellow onion, diced sm. 1 garlic clove, minced Coarse salt
Ground pepper ¼ - ½ c. grated Parmesan cheese 4 c. cooked brown or white rice ½ c. fresh breadcrumbs 4 lg. bell peppers of choice, halved lengthwise, seeds & ribs removed
Preheat oven to 400°. Cook Longhorn beef in preheated skillet using 1 teaspoon olive oil. Transfer beef to medium bowl when done. Add 1 teaspoon olive oil to skillet; cook zucchini, onion and garlic for approximately 8 minutes or when vegetables are tender. Season with salt and pepper. Add vegetables, Parmesan, rice and 1 teaspoon olive oil to Longhorn beef. Season to taste with salt and pepper; stir with spoon to combine. Next combine breadcrumbs, salt, pepper and ½ teaspoon olive oil in small bowl. Either spray baking sheet with cooking spray of choice or brush with olive oil. Place peppers on sheet. Divide rice-beef mixture among the peppers and top with breadcrumbs. Bake until breadcrumbs are browned and peppers are tender, approximately 30 minutes. *Recipe excerpted from Texas Gold Longhorn Cookbook: Special 50th Anniversary Edition
If you have a recipe featuring Texas Longhorn Beef complete with cooking instructions and, if available, a photo, submit it to myra@tlbaa.org and yours may be the next featured recipe.
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ASK THE
VET
WITH JULIE PACK, DVM
Doc, what mineral can I feed my cow to make her horns grow bigger?
Unfortunately, there’s no “magic bullet” for horn growth. However, there are things we can do to help an animal grow to their genetic potential. Horns are a combination of bone and keratin (think fingernails or hoof walls) and unless an animal is getting all the nutrition they need their body will prioritize survival over growth. Calcium and Phosphorus are required for skeletal health and growth and zinc, coper and selenium are necessary for healthy keratin in hooves and horns. Most food stuffs contain adequate amounts of calcium and phosphorus but the majority of soils in the US are deficient in zinc, copper and selenium. If your soils are deficient the forage grown in them will also be deficient. Most Agriculture Extension Services offer soil testing. This is a great way to discover if you need to change your fertilization program for your grass to correct deficiencies. Additionally, Macro (needed in large amounts) and Micro (needed in small amounts) minerals can be supplemented in feed or mineral supplement products. Several studies have shown that loose mineral is consumed better and more consistently than block minerals in the cow herd. Block minerals also usually do not contain enough trace minerals (even when advertised as a trace mineral block). When looking at mineral tags remember that some forms of minerals are easier for the body to absorb than others. In general oxides (copper oxide, zinc oxide etc.) are less available than sulfates (copper sulfate, zinc sulfate etc). While more expensive, “organic” or “chelated” minerals (minerals bound to a protein or amino acid) are the most available to the animal. When in doubt about your mineral supplementation program some good resources are your local extension office or the National Research Council’s Nutrient Requirements of Beef cattle (currently on the 8th edition published in 2016). Until next time, may your pastures be green and your calves be healthy! Dr. Pack is a large animal veterinarian specializing in reproduction, and has been a member of the TLBAA since 1996.
If you have a question you’d like an answer to, email it to myra@tlbaa.org and it could be the next “Ask The Vet” topic. 26 | November 2020
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LONGHORN BEEF
Longhorn Beef Committee
What Have You Done for Beef Lately? More Than You Realize.... LONGHORN BEEF PRODUCERS LISTEN UP! There are some very good reasons to pay $75 to join the Registered Texas Longhorn Beef Producers beyond brochures. And even more reason to renew your Beef Producer membership. The obvious, material reasons are stated in the membership ads. Most prominent being: • 150 free brochures (retail $37.50) • Access to sales leads generated via social media ads (10,017 lifetime for a mere 125 program members to access) • Photographs of Longhorn beef, both cooked and raw. Covid-19 put a bit if a damper on getting a booth at public events, but 2021 should hold more potential. Members of the beef program have put on seminars at shows, affiliate meetings and association events in spite of the strange times There is now in progress Google advertising for the TLBAA that drives people interested in Longhorns to the website. If you are not listed on the producer page, those visitors interested in Longhorns as beef are going to call the ones who are. This has been mentioned before, but it bears repeating. The TLBAA office gets calls regularly from people interested in Longhorns as beef animals, asking questions about processing, where to find beef and wanting to talk to people before taking the plunge. Guess where they are referred to? That’s right, the web page with the list of Registered Texas longhorn Beef Producers. The sad thing is, they often do not see any in their state. Even though we know there are people out there in those states selling Longhorn beef, in all fairness to
all producers we can only refer them to the list. Is your name on it? For those who have been skeptical because they “remember when”, it’s a new day and new directions are being taken. Try it for a year. What do you have to lose? $75? Is the chance of landing a new repeat customer or two worth it? Let’s put it in perspective: • $75 = 9 Fast Food meals • $75 = 5 Bottles of Average wine or 4 cases of beer • $75 = 1 Movie matinee with snacks for family of 4 • $75 = 1 Nice Dinner Out • $75 = Approx. $1.45 per week for a year (less than one large soda) Look at it from another angle... how many cuts or packages of ground at your prices does it take to bring in $75? Odds are, gaining one more customer would more than pay for that membership fee! That $75 is giving your customers peace of mind. They can see that you are part of an Association, on the association website as a provider and are using association materials to educate your consumers. Coming from a skeptic, that all instills more confidence to a buyer unfamiliar with the Texas Longhorn and the beef you offer. So, if you’re selling beef and what to make a wise investment to broaden your marketing reach and be accessible to those seeking out beef on the TLBAA website and those who call in to the TLBAA office, join the Registered Texas Longhorn Beef Producers Program today. Simply go to www.tlbaa.org and click Registered Texas Longhorn Beef to download an application. Questions? You can call the TLBAA office at 817-6256241 or Charlene Semkin 520-907-3088.
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November 2020 | 27
Marketing
By Myra Basham
2021 MARKETING If You’re Not Thinking Ahead, Then You’re Already Behind No one enjoys trying to think ahead a year and decide, at least tentatively, what shows to enter, what sales to consign to, and how much marketing to budget for. If you are treating Longhorns as a business, then your goal should be to come out ahead at the end of your fiscal year. The first step is to take a general overview of what you’d like to participate in for the coming year. Many shows and sales have already put their dates on the TLBAA calendar online and in Trails Magazine. Simply turn to the last page of each issue for current listings or go to www.tlbaa.org and click on calendar in the top bar. Even if you do not wish to participate in any events or auctions this year, those events can be great places to network and talk Longhorns. Any program with calves hitting the ground will need to let people know they have Longhorns for sale. If you are operating as a business, then it is in your best interest to invest some money into marketing efforts, not only to draw in buyers, but also to prove your intent to operate as a business and not merely a hobby, especially at tax time! When deciding where and how to market, first ask yourself where people would tend to look for Longhorns for sale, bulls to use or semen and embryos? Common places people turn for Longhorns are: • Facebook - great free resource, but with constantly changing algorithm and rules it can be a challenge. Their targeted ads are affordable and effective though. • Craigslist - another free resource that many people turn to first when looking to buy livestock, especially for the first time. • Web search - A relevant website and Facebook that Google considers worthy of ranking high makes it easier to be found - but many use internet searches to locate what they are asking for. • Trails Magazine - Delivered to the mailboxes of every TLBAA member and available free online, it is accessed by current Longhorn breeders and those considering the breed as well. • Longhorn Sale Catalogs - People actively interested in buying Longhorns, either at the sale or prior to the sale, will see these so it is a great marketing tool. • Program books at Longhorn events- a good way to reach a specific segment of the market. • By Calling the TLBAA office - Wait...they call the TLBAA office looking to buy cattle? YES. And you should be aware that they get referred to several resources: Trails Magazine, Online Breeders Directory, Online calendar, Facebook, and E-Trails.
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There are other places you may want to promote your Longhorns and/or Longhorn beef in your region: • Regional Livestock Publications - A resource to market to people who may have never considered Longhorns at all • Local Community Publications - This could be a newspaper, a community magazine or even publication put out by electric co-ops. If it comes in your mailbox, it may be worth trying. • Local events - check with local venues and events to see if they offer “sponsor” ads in their programs our around the event. Even if it is just to hang a banner - banners are cheap and effective.
Planning Pays Off To get the most bang for your buck no matter what methods you choose to promote your program, take pictures when your animals are at their best! While everyone realizes that their are times of the year when cattle are shaggy and muddy, that’s not what sells them. When the weather is nice and the grass is green, get out and take photos of any animal that you would consider promoting in any way in the coming year. Take some video clips as well. Name them and save them so when you see a sale you want to consign to, but it’s December now and your cattle are in snow and mud, you can pull out that good photo or video and stand out in the catalog or online. Another benefit of planning is taking advantage of discounts. Saving money is the same as making money. Many events offer some type of “Early bird” discount for participating and most publications offer package discounts when ads are scheduled for the coming year, even if you pay for them as they run. Sponsorships at events offer great ways to save on your marketing efforts. If you look at event sponsor packages and wish they included this or you think you don’t need that - ask for a custom package. Many events are happy to accommodate requests to encourage support of the event. Once is Never Enough If you only do one ad once a year on any platform you will be lucky to get any return from it. Repetition is the key to success, and repetition across multiple platforms is the most effective of all. So instead of a full page ad once a year, get creative with a “series” of smaller ads. Mix that with being in a directory listing and advertising locally. New customers trust a name they’ve seen consistently selling a product more than one that pops up out of the blue. Existing Longhorn owners will take your program more seriously when they seen your name around as well.
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Trailing History
ABEL HEAD PIERCE From Broke to Baron By Bert Entwistle
T
he settling of the AmeriPierce learned the ranch work can West is a truly fantasquickly and decided he wanted tic story, overflowing with to be a cattleman himself. While Indians, buffaloes, Americans working for Grimes, he began pioneers, and immigrants from to build his own herd, investing all over the world following their in whatever cows he could afdreams of a chance to better their ford, mostly culls and undersized lives. The idea of millions of acres calves. His first winter in busiof wide-open land offered opporness proved to be a bad one, and tunities they’d never had before. that spring he found himself a For the Americans, their roots cattlemen without cattle. Richard in this country often went back Grimes called this “. . . teaching a many generations and included Yankee the cow business.” pioneers, explorers and earlier When the Civil War reached settlers. Texas, Pierce signed up with One of the early Western pioColonel Augustus Buchel’s Third neers, Abel Head Pierce, was a diTexas Confederate Infantry, rect descendant from the family fighting in South Texas and Louof John Mullins, an original crew isiana. By the close of the Civil member of the Mayflower. Mullins War, Shanghai and his brother was one of 41 adventurers, seaJonathon had established the men, tradesmen and puritans that Rancho Grande Ranch at Demcreated and signed the Mayflower ing’s Bridge along Tres Palacious Compact on November,11 1620, Creek, close to the current city of in what would become ProvincBlessing. etown Harbor, Massachusetts. Shanghai and his brother unJohn and Pricilla Mullens were in derstood the value of the Longthe first party to sail to America to horn cattle that roamed the Texescape the tyrannical rule of Engas landscape better than most land’s King James. ranchers of the day. Working out Pierce’s family shared kinship of their Rancho Grande property, “Shanghai and his brother with early Americans like Henry they chased the wild Longhorns, Wadsworth Longfellow, U.S. Prescalled by one cowboy, “ . . . a cross understood the value of the ident Franklin Pierce, and Thomas between a cyclone and a road Wentworth Pierce, founder of the runner,” across miles and miles Longhorn cattle that roamed of open prairie, slapping the AP Southern Pacific Railroad in Texas. Abel was born June 29, 1834, to brand on every one they caught. Jonathan and Hanna (Able) Pierce the Texas landscape better than Pierce knew that after the war in Little Compton, Rhode Island. everyone would need beef, espemost ranchers of the day.” When he was old enough, they cially the war-ravaged east. All he sent him to Petersburg, Virginia, had to do was take the cattle that to do an apprenticeship with his uncle, in the general merTexas didn’t need, to the people that did. The Pierce brothchandise business. ers were some of the earliest cattlemen to trail their herds Deciding that working as a storekeeper was not in his north to meet up with the nearest railroads. “Old Shang” as future, he stowed away on a ship bound for Indianola, he would come to be known, would take extended cattle Texas. Discovered shortly after the ship sailed, he was put buying trips around Texas paying cattle owners for their to work handling cargo. After months at sea, the ship landherds in gold and silver. A much safer and more produced in Indianola. When he stepped back on land, he was tive way of accumulating his herds; the hard money he dead broke with no prospects for a job. Making his way paid out was a blessing for people who had developed a to Port Lavaca, he had the good fortune to meet Richard serious distrust in any kind of paper money. Grimes, one of the earliest and largest cattlemen on the The Rancho Grande operation became one of the largGulf Coast. Grimes hired him to work on his WBG Ranch est and most successful in Texas. As the operation grew as a rail splitter, a job well-suited to a man 6’-5” tall and 275 so did the reputation and ego of Shanghai Pierce. Already pounds. Somewhere along the way he picked up the name an intimidating giant of a man, he was said to have a giShanghai, possibly from childhood or a reference to his ant voice to match, often bellowing so loud that he could time on the ship, a name that would stick with him for life. be heard for a mile or more. He was known to be ruthless
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in business and cussed by many of the detractors he did largest ranches in the whole state of Texas. To give you an business with. When asked why he didn’t stop others from idea of its size, I will state, that the next year after I went to cussing him, he said: “By God, sir! If I was to stop to fight work, we branded twenty-five thousand calves — that is, with everybody that cussed me, I would be fighting all the just in one season.” time, but while they are busy cussing me, I am busy getting The older he got, the bigger his ego grew, and he comtheir money.” missioned a life-sized statue of himself cast in bronze and Noted for his intellect and his curiosity of all things, put it on a twenty-foot granite pedestal. Pierce’s stated reahe studied the problem of son for the statue was: “Sir, Tick Fever. The longhorns if I don’t do it myself, they’ll could carry the parasite forget Old Shang.” His old with them and remain inrancher friend, Ben Q. fection free while the same Ward, had commissioned a tick infected the northern bust of his head for his own cattle. While in the orient, grave. It seems more likely he saw Brahman cattle for that “Old Shang” couldn’t the first time. When he retolerate the thought of turned to Texas, he bought being one-upped by his two old brahman bulls and friend. put them on his ranch with Letterhead found on pieces of correspondence from Abel Pierce. Shanghai Pierce married the Longhorns. The experFrancis Lacy and had one iment proved that the tick fever wouldn’t take hold on the son, Able, that died at birth, and one daughter, Mary. Franforeign breed. His family eventually imported the first herd cis died in 1870 and Shanghai married Hatti James from of brahmans to Texas from India. Galveston. Abel Head (Shanghai) Pierce died December When the railroads reached his part of Texas, he moved 26, 1900, and is buried in Hawley Cemetery, in Matagorda his operation to Wharton County, and founded the town county, his statue keeping watch over the prairie he loved. of Pierce. The Rancho Grande operation grew to become Charlie Siringo visited Shanghai Pierce’s grave in 1912 one of the largest operations in Texas and had thousands to see Shanghai’s $10,000 bronze statue for himself. Siringo of cattle at any given time. Charlie Siringo, a well-known wrote later that it was: “ . . . as natural as life,” and he could Pinkerton Detective, worked for Pierce in 1870. He wrote hear Shanghai’s voice, which could be heard nearly half a that the ranch, “ . . . at that time was considered one of the mile, even when he tried to whisper.”
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Gifts
‘Tis the Season of Thanks & Giving Whether you’re giving thanks for friends, family, employees and customers, or looking for that perfect Christmas gift or stocking stuffer, think outside the ordinary this year for a truly special gift.
A Cherished Addition To Any Home Longhorn enthusiasts, nature lovers or just connoisseurs of beautiful works of art can all appreciate a professional photo from SE Photography turned into a 30 x 40 canvas giclee painting with brushstrokes. From Longhorns, to detailed flowers and breathtaking sunrise/sunset scenics there is something anyone would be pleased to own. Simply pick a photo and click buy to see the wide array of options available from notecards to large canvases.
30 x 40 (1.5” Wrap) - Giclee Semi Gloss Brush Strokes - $1,343.00
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Available at www.sephotographytx.com
Custom Blended Spices to Compliment Texas Longhorn Beef Have you ever had a burger that you remember? A steak that still makes your mouth water? A roast that smells so good cooking that you want it every chance you get? These custom blended spices help bring that to your own table. We tried and tried again until we felt the spices were right. We hosted dinner parties with friends and family having blind taste tests to decide which way to go with each blend. The end result is a spice that compliments but doesn’t overpower the Texas Longhorn Beef.
The Bulls Out Burger Spice - $10 Incorporates Cayenne pepper and grille flavor in addition to the basics, salt, pepper and garlic. It goes well on steak, burgers and pork. It’s a great stocking stuffer! See our ad for more great spices!
Everyone Needs Another Longhorn! This undeniably cute Texas Longhorn plush sports a TLBAA bandana on it’s neck. See the TLBAA Merchandise ad for a selection of colors and make that Longhorn lover on your list happy this year!
Available from the TLBAA office $20 32 | November 2020
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Gifts A Few More Ideas: • Breeder’s Brand on Wearables
A Glimpse Into The Time and Places the Longhorn Helped to Shape Winner of the 2019 NIEA Western History book award. If you love cowboys, Indians, cattle drives, and horses, and you can’t get enough of lawmen, gunfighters, gold miners, and ranching — you will like this book. If you love stories of real pioneers that lived during the rush to build our country, ‘Looking Back’ brings them to life. This book is a collection of fifty history columns written over the last thirteen years for Working Ranch Magazine. They are real accounts of the men and women who set out to find their place in the world. Each of these explorers and pioneers carved out a piece of the frontier for themselves and their families. All of them, Americans and immigrants alike, came in search of a better life.
‘Looking Back’ Stories of Real American Pioneers $2.99 Kindle / $16 paperback Available on Amazon.com
• Anything with a photo of their favorite Longhorn on it • A road trip to the Wichita Wildlife Refuge • Longhorn Beef
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Interested In The Business of Beef?
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Share the Experience of a Longhorn Cattle Drive - FREE! Gift giving doesn’t have to be about spending, sometimes it’s simply sharing. The Fort Worth Herd offers twice daily cattle drives free to the public and the drovers are available to visit and share their knowledge as well. Be sure to ask about the Longhorn trading cards, a free keepsake that tells you more about the stars of the drive. They also offer a free Cow Camp to allow visitors to learn more about the day to day life of a cowboy. Visit the website for current days and times.
www.fortworth.com/the-herd 34 | November 2020
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Storey’s Guide to Raising Beef Cattle, in its fourth edition, is the premier handbook on beef-cattle farming for any size operation. From essential information on sustainably raising grass-based animals to expert advice on developing a viable business plan, the book, newly transformed with full-color photography, covers every aspect of raising healthy, productive animals. Heather Smith Thomas has written extensively on animal health care, authoring thousands of articles (including many for Trails Magazine) and 24 books on the subject. Her books include Storey’s Guide to Raising Beef Cattle, Essential Guide to Calving, Getting Started with Beef & Dairy Cattle, The Cattle Health Handbook, as well as several on horses. She raises cattle and horses on her family ranch in Salmon, Idaho.
Available on Amazon.com in Paperback from $12.50 Hardback from $23.08 Kindle $9.99
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Sale Results
EAST COAST CLASSIC SALE RESULTS September 10 & 11, 2020 • Culpeper, VA Auctioneer: Dan Huntington • Pedigrees: Chase Vasut Sale Hosts: Ann Gravett, Bear Davidson & Chase Vasut Results Furnished by Bear Davidson
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Breeders from across the United States gathered for a great time of fellowship with Longhorn friends for an exceptional sale and competitive futurity. You are encouraged to join us next year on September 10-11 for what is already shaping up to be another great sale!
HIGHLIGHTS Sale Average: $5,718 4 Cash Cows 48 Lots Consigned, 3 Scratches, 0 POs 34 buyers from 17 states
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(all new personal highs for the East Coast Classic)
$13,986 raised for the Longhorn Legacy Grant and Piedmont Area Chapter National Wild Turkey Federation - Virginia Charity
HIGH SELLING LOT:
36,000
$
LOT 42 - SDR LIONESS
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Consignor: Dave Hovingh Buyer: Ann Gravett
OTHER HIGH SELLING LOTS: $21,000 – Lot 33 - Dunn Absolute Consignor: Nancy Dunn Buyer: John & Christine Talley 20,000 – Lot 15 - GHL Houdini’s Rosemary $ Consignor: Gary Hershberger Buyer: Les & Lane Craft 12,000 – Lot 29 - CDC Rio Tempted $ Consignor: Chris & Christina Clark Buyer: Ann Gravett
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1. Michigan Mafia Members Missy & Johnny Hicks, Hicks Texas Longhorns; Mark Hubbell, Hubbell Longhorns & Greg Kott, Laid Back Ranch. 2. Bill & Michelle Smith. 3. Dave & Becky Bilgrien. 4. Nancy Dunn, Rolling D Ranch; Christine & John Talley, Talley Longhorns. 5. The buyers and sellers of the high selling lot Taryn & Ann Gravett with Shelia & Dave Hovingh, Sundown Ranch. 6. Peyton Henry kicked things off with her beautiful rendition of the national anthem. 7. We had a great turnout at this years sale. 8. The aftermath of the pie throwing contest for sale hosts Shawn Pequignot, Chase Vasut, Ann Gravett & Bear Davidson. 9. Brandy Schmidt, Rocky Meadow Longhorns; Season Pequignot and Barb Davidson, G&G Longhorns.
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Futurity Results
EAST COAST LONGHORN FUTURITY CLASS WINNERS
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1. Sale Hosts Chase Vasut and Ann Gravett with Futurity Judges Dale Metz, FHR Longhorns; Angie Wulf, 4 Oaks Farm and Kathy Kittler, Broken Spur Ranch. 2. Class 1 & 2 Winner Christine Talley, Talley Longhorns. 3. Class 3 Winner Dave Hovingh, Sundown Ranch. 4. Class 4 Winner Suzi Watcher, Sunhaven Farm. 5. Class 5 Winner Nancy Dunn, Rolling D Ranch. 6. Class 6 Winner John King, J&J Longhorns. 7. Class 7 Winners Bear Davidson, Ann Gravett & Shawn Pequignot, G&G Longhorns.
to d r a w r o f We look ext yea r! n u o y g n i e e s
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Sale Results
DEEP IN THE HEART OF TEXAS LONGHORN SALE RESULTS September 11 & 12, 2020 San Antonio, TX Auctioneer: Bruce McCarty Sale Hosts: Lynn & Josie Struthoff Results Furnished by Bruce McCarty Promotions Photos Courtesy of Natalia Sun Josie and Lynn are the perfect hosts and love to share their love of Longhorn cattle with everyone they meet. That was one of the motivating factors when they decided they would like to host the Deep in The Heart of Texas Longhorn Sale, at their ranch, in San Antonio, Texas. The ranch is located off of Farm to Market Rd 1863 in the beautiful Texas Hill Country. The entrance to the ranch sets you up for what is ahead! Winding down the long driveway with grand oak trees and Longhorn cattle on both sides is quite a sight. Josie and Lynn have meticulously planned out the sale arena so that everyone would have a perfect seat to view the auction. Sale Attendees were greeted by a Mariachi Band as they arrived to view the cattle. Friday nights heifer sale had a unique twist, top consignors chose two of their best heifers out of their herd sire to enter in the sale. Buyers had the choice to purchase one or both of the heifers. This was a way for breeders to promote their program. After the auction on Friday evening Cooper’s Bar-B-Que was served and as the sun was setting Marty Haggard started to play his father Merle Haggard’s music. Everyone hit the dance floor and danced the night away. Saturday morning started with Mimosas, Bloody Mary’s and breakfast tacos before the sale. From there it was all about the beautiful longhorn females offered. A truly great time was had by all and Josie and Lynn look forward to hosting the Deep in The Heart of Texas Longhorn Sale next year on September 10-11, 2021 They plan to KEEP MAKING COW SALES GREAT AGAIN!
HIGHLIGHTS VOLUME BUYERS Suzanne and Dr. Bill Torkildsen Bull Creek Longhorns Sherese and Rex Glendenning Glendenning Farms Sandy and Kent Harrell Harrell Ranch Joseph Mattingly Don Bartlett D&C Ranch
FRIDAY NIGHT HEIFER SALE
SATURDAY COW SALE 51 head sold for a gross total of $142,100 Cow sale average $2,786.27
31 head sold for a gross total of $95,800 Heifer sale average $3,090
HIGH SELLING COW:
HIGH SELLING HEIFER:
LOT 13 - HL TUFF’S GRANDE MISS
20,000
$
LOT 2A - SR CLOUT’S ISLA 800 Consignor: Josie & Lynn Struthoff Buyer: Suzanne & Bill Torkildsen
OTHER HIGH SELLING LOTS:
18,000
$
Consignor: Jeanne & Richard Filip Buyer: Sherese & Rex Glendenning
OTHER HIGH SELLING LOTS: $10,000 – Lot 21 - Spring Rain Consignor: Sandy & Kent Harrell Buyer: Don Bartlett
$14,000 – Lot 4A - TCC Brindle Delight $ 7,000 – Lot 24 - Riverforks Over Due Consignor: Jeanne & Richard Filip Consignor: Tammy & Terry King Buyer: Sandy & Kent Harrell Buyer: Chris Hesse $5,800 – Lot 4B - RJF Illinin Girl $6,000 – Lot 61 - Magnificent Consignor: Jeanne & Richard Filip Consignor: Gary Becker Buyer: Beijl/Fanning Partnership Buyer: KDK Longhorns $5,000 – Lot 2A - SR Clout’s Emily 860 $5,000 – Lot 5 - ECR Flor de Amistad Consignor: Josie & Lynn Struthoff Consignor: El Coyote Ranch Buyer: Scott Quick Buyer: Jane Morgan 38 | November 2020
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7 1. Don Bartlett, D&C Ranch. 2. Sandy & Eitan Barhum, SE Longhorn Ranch; Eda Clark. 3. Priscilla & Kent Pate, Happy Haven Longhorns. 4. Terry King. 5. Pam Loomis, Loomis Ranch; Toni Stegemoller, TL Longhorns & Teresa Krause, Circle K Ranch. 6. Jan Epp & Dick Lowe, Triple-R Ranch. 7. We had a wonderful turnout this year. 8. Kelsey & Justin Jetton and family. 9. Amanda & Sandor Paul with Darlene Aldridge, Star Creek Ranch.
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A big thank you to the buyers and consignors for making the sale a success!
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TEXAS LONGHORN BREEDERS OF TOMORROW
Presidents
Message
“Our niche may be as visionary, organizer, or worker; as leader or team player; as friend, supporter, or encourager; as server, problem-solver, or caregiver. Whatever you do well, that’s where you can find your niche.” -Learning from Longhorns Pg. 53 At 8 years old, my family moved from the city into the country. The scenery changed from a small yard, wrapped in 6’ high fence boards and concrete paths to unpaved acreage, pipe fencing and a creek to explore. To an 8 year old boy and his 6 year old sister, there were no boundaries and only endless opportunities. Imagine how your Longhorn feels coming off the trailer after a 3 day show… they run and buck and play…. That was us in 2012. By Spring of 2013, we slowly added animals to care for and learn about. It started with a goat, then a few more. Chickens, both egg laying and broiler chickens were next. We tried a few projects through 4-H and found that we loved animal care, but our visions were bigger than just goats and chickens. We were introduced to Texas Longhorns and the TLBT in the Fall of 2014. We bumbled along through the first few shows towing a 2 horse bumper pull trailer behind an old SUV. Everyone starts somewhere, by doing what’s necessary. We showed up, we showed our calves and we watched, worked, encouraged and forged friendships. Our herd, trailer and vehicle quickly grew and so did our passion for all things Texas Longhorn. Soon, I was determined to find new ways to plug into the TLBT. I ran for director, then treasurer, soon it was vice-president. My goal was to experience every possible aspect of the Longhorn world. During the first weekend of October 2020, several TLBT officers/directors volunteered at the Horn Showcase in Lawton, OK. What started as a bake sale quickly turned into conversations with breeders we’d only seen in Trails or on Facebook. We helped with the Futurity on Saturday and wow - I know we all had a lot of fun! 6 years ago, if I had been told that I’d be announcing the TLBAA Horn Showcase Futurity, I would have replied “That’s impossible!” “Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.” - Francis of Assisi
Jacob Lowrie TLBT OFFICER SPOTLIGHT: TLBT Officer Postion: Reporter 1.) Why did you join TLBT? My brother got involved when he was a freshman and after that I fell in love. 2.) What is your favorite Longhorn show and why? I would have to say world Show because there’s multiple events you can participate in and it all around a fun show. 3.) What is your favorite Longhorn color and pattern? Brindle is my favorite color and pattern because there’s no specific color. 4.) Where did you earn your first reward? What type of award? I earned it at East Texas with my steer and I got reserve junior champion steer. 5.) What is your funniest TLBT moment? This past TLBT Camp was pretty eventful definitely had a good time and laughed a lot. 6.) Do you enjoy showing Longhorns? Why? Yes I enjoy every minute of showing Longhorns. It has for sure changed my life. 7.) What has been your biggest influence while showing Longhorns? My brother. He is my biggest competitor when showing and has taught me a
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lot of things I didn’t know. He is there by my side throughout the whole show telling me what i did good on and what I needed to do a better job on. 8.) What have you learned while you have been showing longhorns that has helped you grow as a person? How to be a bigger person and help people out that need it. It has not only helped me in longhorns with helping but it has also helped me in the real world with helping other when they need it. 9.) What is the best part about being a TLBT? All the memories you will make that will last you forever. 10.) What is your favorite quote? “Make your life a masterpiece; imagine no limitations on what you can be, have or do” -Brian Tracy 11.) What is your favorite ice cream flavor? If anyone would like to surprise me it is Chocolate. 12.) What would you like your future career to be? I’m not really sure what I would like my career to be in but i know for sure something with animals. 13.) If you could make a rule for a day and everyone had to follow it, What would it be? That everyone could relax and sleep for the whole day! 14.) If you could be any superhero who would you be? Why? I would want to be Hulk because he’s just so strong and can do whatever makes him mad.
TEXAS LONGHORN TRAILS
Building the Texas Longhorn Breeders of Tomorrow The Beginning Of Something Special Julie Green, one of 6 TLBT Gold Merit Judges for the 2020 World Show, experienced the world of Longhorns in Belton, TX for the first time. Just a few months ago I took a ride to a beautiful ranch where I was convinced that I needed a show steer for one of my four kids. I knew nothing about showing besides small animals for our local FFA. Could we do it? Could the kids handle it? Could I figure out how to even get there? We didn’t even have a trailer yet! Little did I know that I’d just made one of the best decisions for my family. Our first show was in Abilene just one month ago. Now I have 2 steers, 1 heifer and a borrowed heifer and a trailer! The benefits for my kids are endless. No longer are they running off the bus to jump on their phones or tablets but they are immediately out to play and love on their cows, scoop stalls and feed. They are learning relationships, responsibility, friendships and so many more life skills. We hope to be in this for the long haul. The youngest is 6. We have a way to go and we’re looking forward to every moment. The Green family is quickly discovering that the “impossible” of yesterday becomes the achievements of tomorrow. #buildingabettertomorrow
The first post shown for Longhorn Legado is December of 2019. In less than a year, TLBT member Blaine Moore has successfully created a brand that many recognize. Scroll through the daily posts of Longhorn Legado and you will find highlights of various legendary cattle, Longhorn members making a difference, information about beef production, tanning hides and bailing hay. Blaine continues to support, encourage and spotlight others in a positive light. If you ever wondered how to find your niche, hang out with Blaine and get her talking about Longhorn Legado. IMPOSSIBLE is simply not in her vocabulary. Here is what Blaine has to say about Longhorn Legado and her own breeding program. “The Longhorn Breed of Cattle has more legends than any other. From 100” steers to top producing bulls, with highly sought after bloodlines to famous ranches all across Texas and the world with men and women running them that are legends themselves. When Circle B Longhorns was approached about a line of Longhorn products, we felt there was no better way to honor these legendary cattle and the ranches that grew them than to design a logo all about them. From the days of the cattle drives, Longhorns proved themselves to be a breed worth crossing and worth saving from near extinction in the 1920’s to the present with large numbers as some of the most valuable cattle in the world. The Longhorn Cattle of today have a wide range of marketability. From lean beef to horns and hides for decoration to the modern Longhorns that can compete with almost any breed in the show ring. Today’s Longhorn Cattle can do it all and the people raising them today are truly “livin’ the legend”.
Blaine Moore exhibits a show cow
Longhorn Legado Products
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Texas Longhorn Breeders of Tomorrow
Building the Texas Longhorn Breeders of Tomorrow Continuing Their Hard Work & Dedication Mr. & Mrs. Vinson began raising Registered Texas Longhorns in 2007 when the family was given a small herd. Spring 2008 NTLBA spring show in Glen Rose was their first show. With only one show under their belt, they went on World Show. The family was hooked. Forever passionate about the kids of the TLBT, Mrs. Vinson can be found volunteering at the TLBT prize table during World Show and stepped in to judge one of the most difficult competitions of the World Show, the Gold Merit Speech Competition. The Vinsons continue to find their niche in the Longhorn world. Both Jake & Josh Vinson served on the TLBT Board. Jake is currently attending Texas A&M University as a vet student (graduated Tarleton State University 2019 with a BS Animal Science Pre Vet and a BS in Wildlife Pre vet). Josh is in his last semester at West Texas University (BS in Agricultural Education). He plans to continue his education and get a Masters in Agricultural Education. #buildingabettertomorrow
NEWS On the Trail...
Texas State Fair Photo Contest Winners By Jovelyn Roden TTT Ranch in Santo is happy to announce that 2 of their photos placed 1st & 2nd in this year’s Texas State Fair, as well as being awarded the coveted “Best in Show” in the professional color category. Editor’s note: You may recognize these award-winning photographs. Before they were selected as winners at the Texas State Fair, they were selected to grace the cover of Trails Magazine in May 2020 and October 2020.
1st Place & Best of Show “Wind Dancer & Calf” About the photo: Wind Dancer was one of two bred Longhorns that we started our ranch with 4 years ago. She, along with White Star, was purchased from David and Lynda Bradley in Centerville, Texas, and were our introduction into this majestic and beautiful breed. Wind Dancer is pictured with her spring calf, since named Storm Dancer, and together are now enjoying life with new longhorn owner Meghan Hager of Black Acre Farms.
2nd Place “Honey Moon, Portrait” About the photo: This is a mid-summer portrait of Honey Moon, whose parentage includes Honey Bunny (dam; purchased from B&H Longhorns, Albany, TX) and Gun Moon Rising (sire; the first bull calf born on TTT Ranch and son of Wind Dancer!) Photographer: Jovelyn Roden, TTT Ranch, Santo, TX
There are many ways to participate in Trails Magazine and get your program some FREE exposure: • Are you a newer member? You can do a brief “Meet the Members” profile and introduce yourself as a new breeder. • Have you interacted with the public or media and shown off your Longhorns? Send in some photos or a brief write up for “News on the Trail”. We’ve featured everything from weddings in the pasture to ranch tours and newspaper or tv coverage - even if your Longhorns are a backdrop you are promoting the breed! • Taken any great photos lately? We use breeder photos to illustrate our editorial content, to use in promoting the breed and even potentially as covers for Trails Magazine. Photo credit will be given. 42 | November 2020
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AFFILIATE NEWS
AFFILIATE UPDATES GREAT PLAINS TEXAS LONGHORN ASSOCIATION
The Upper Midwest continues to be a hot spot for Texas Longhorn Cattle! Our mission is simple: Promote Texas Longhorn Cattle and help producers. As a result of our efforts, new breeders are starting and expanding their herds and Texas Longhorn Cattle are becoming more popular in our region. Now GORDON HOWIE that fall is upon us, with winter just around the corner, we are beginning PRESIDENT to button up our barns and get feed ready. Still, we remain focused on our GKHOWIE@YAHOO.COM mission. While the “commercial” cattle market has been challenging for ranchers, Texas Longhorn Cattle have been selling for good prices. Beef sales have also been strong for Longhorn producers. Many of us are already taking beef reservations for next year. Overall, 2020 has been a good year for Longhorn producers in the Upper Midwest. (If only we had some rain.) Dates have been set for the Annual Longhorn Events in 2021 at the Central States Fair • • •
August 20, 2021 Regional Horn Measurement Event August 21, 2021 3rd Annual Top Hand Invitational Longhorn Sale August 22, 2021 6th Annual World Qualifying Longhorn Show
Promoting Longhorns and developing a market is hard work. It’s not without problems and challenges, but the rewards are great! The value of Longhorn cattle is on the increase too. In our region, a good Longhorn cow is easily worth two or three times the value of the average commercial cow, when properly marketed. Longhorn beef sales are also on the rise. Promotion of the health benefits of Longhorn beef by individual producers is paying off. It will be fun to see where that goes in the next year or two. NEW for the GPTLA While it’s still a work in progress, the GPTLA has launched a web site www.GPTLA.com. It includes a (growing) membership list, and information on Longhorn Events in the Upper Midwest. Sponsorship opportunities are available for anyone wanting to support the GPTLA mission. We are ALWAYS open to ideas that could help us move forward together. Call Scot O’Bryan (605) 344-2263 or Gordon Howie (605) 381-3998. Ps. We wish you all a happy, healthy Thanksgiving and a blessed Christmas season!!
SETLA is excited to announce the inaugural People’s Choice Futurity! This totally unique futurity will be judged by SETLA Members and will allow you to show off your best longhorn heifers! The winner of each class will be awarded a gorgeous 1851 Navy Engraved .44 cal Nickel Revolver by Traditions Performance Firearms! The 1851 Navy PRESIDENT NEAL MARAMAN was said to have expanded the west and was known to be one of gunfighter NSMARAMAN@GMAIL.COM “Wild Bill” Hickok’s favorite handguns. The event will be hosted by NS Horns (Neal & Stann Maraman of Montgomery, AL). Judging will start at noon followed by Cow Patty Bingo, a Chili Cook-Off with prizes and the announcement of the futurity winners! Even if you don’t bring a cow, come and join us for a day of longhorn fellowship and fun. Each paid member gets 1 entry free! Entry forms and additional details can be found on the SETLA FaceBook page and at www.southeasternlonghorns.com. Be sure to follow us on FaceBook to keep up to date on the People’s Choice Futurity happenings. If you’re not a member but would like to enter a heifer please fill out the membership application along with your entry form. Forms and fees must be received by Friday November 6, 2020, so send in your entry now to be part of this fun event!
SOUTHEASTERN TEXAS LONGHORN ASSOCIATION
TEXAS LONGHORN TRAILS
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ALABAMA
FLORIDA
MISSOURI
CALIFORNIA
INDIANA
MONTANA
KANSAS
NORTH CAROLINA
OKLAHOMA
LOUISIANA
COLORADO
44 | November 2020
MASSACHUSETTS
TEXAS LONGHORN TRAILS
OKLAHOMA
NORTH TEXAS
NORTH TEXAS
OREGON
SOUTH TEXAS
PENNSYLVANIA
CENTRAL TEXAS
GET COMPLETE COVERAGE AND SAVE! The printed Trails Magazine goes to all TLBAA members and can be found online, most potential new breeders reference the online breeders directory. Trails Breeders guide $365/yr Online Breeder Directory $240/yr Purchase both for $555/yr ($50 savings)
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SOUTH TEXAS
WEST TEXAS
Classifieds Auctioneers
Cattle For Sale
UTAH
WHOLE HERD FOR SALE - Over 46 head. Brood cows, calves and bulls. Some registered others can be registered. Herd sire, Sunny’s Red Bull, is out of Overwhelming Toro and Cooper’s Overwhelmer Sunny. Rush Springs, OK. Contact Ann Large 580475-4199 or lhorns38@aol.com.
McIntyre Ranches
CANADA ALBERTA
www.mcintyreranches.com 308-750-8384
BUTLER
YOUR SOURCE FOR BIG-HORNED BUTLER CATTLE.
THATE Cattle Company
Your source for big-horned cattle in the North— utilizing the right bloodlines to produce the horn. Fairmont, Minnesota
507-235-3467
The quickest place to locate breeders in your area. No internet service required. To put your ranch in these pages email myra@tlbaa.org
BEAVER CREEK LONGHORNS - Est. 1995. Conformation, color, disposition, pedigree and HORNS. Reasonable prices. Carole Muchmore, Ponca City, OK. 580 765-9961 (calls only) or email cmuchmor@ poncacity.net. www.beavercreeklonghorns.com
LONE WOLF RANCH Dr. Lee and Linda Ragains
918-855-0704 • Sallisaw, OK
www.lonewolfranch.net Trade & Barter TRADE YOUR LONGHORNS – We’ll take your bulls and steers in trade for cows, heifers, pairs, herd sires or semen from breed’s top quality bulls. Stonewall Valley Ranch, Fredericksburg, TX. Days 512-454-0476 / Weekends 830-644-2380.
Classified Ads: $15/month - Standard text $25/month - Boxed 46 | November 2020
TEXAS LONGHORN TRAILS
Advertising Index —A— A & S Land & Cattle.....................................45 Anderson, Frank Jr. and III...........................9 Arch Acres.................................................... 44 Astera Meadows......................................... 46 —B— Bar H Ranch................................................. 44 Beadle Land & Cattle................................. 44 Bennett Longhorn Cattle Co......................9 Bentwood Ranch...................................11, 46 Big Valley Longhorns................................. 44 Black Mule Press..........................................35 BPT Longhorns..............................................9 Buckhorn Cattle Co................................... 44 Bull Creek Longhorns................................. 17 Butler Breeders..............................................9 Butler Breeders Online Futurity..................9
—H— Helm Cattle Co............................................45 Hicks Longhorns...........................................9 Hickman Longhorns...................................45 Hired Hand Software.................................. 31 Hudson-Valentine Auctions....................3, 5 Husky Branding Irons.................................39 —J— Jack Mountain Ranch.................................46 J.M.R. Cattle Co...........................................45
JUST FOR GRINS HAVE A CUTE PIC? Send us your photo with a funny caption included! Send your photo with caption to: Texas Longhorn Trails, Attn. Myra, • P.O. Box 4430 • Fort Worth, Texas 74564 or myra@tlbaa.org (Email entries should include address.) Photo may be used in a future issue due to number of responses
Jo-Lin Ranch................................................45 —K— King, Terry.................................................... 44 —L— Little Ace Cattle Co.......................................9 Lodge Creek Longhorns........................... 44
—C—
Lone Wolf Ranch.........................................45
Caballo Bravo Longhorns......................... 44
Long M Ranch..............................................45
Callicrate.......................................................27 Cedar View Ranch...................................... 44 Champion Genetics....................................37 Christa Cattle Co...........................................9
Lucas Ranch................................................ 44
Crazy Cattle Co...........................................45
Moose Willow Ranch................................. 44
“I think lessons are done for the day”
Moriah Farms...............................................45
Thanks to Nancy Fitzgibbons of Newnan, GA for the submission.
—M— McLeod Ranch...............................................9
—D— Dalgood Longhorns......................................9 Danley Cattle, Inc........................................ 21 DCCI Equipment.........................................39 Diamond C Ranch...................................... 44 Diamond Q Longhorns............................. 44 Dickinson Cattle Co...................................BC Double C Ranch...........................IFC, 33, 44 Doug Hunt Longhorns.............................. 46
—R— R 3 Hilltop Ranch.................................. 37, 45
—T—
Rio Vista Ranch..............................................9
Thate Cattle Co.............................................9
Roberts Longhorns.......................................9
Thurmond Longhorns................................45
Rockin Hil Longhorns................................ 44
TLBAA Merchandise....................................35
Rockin I Longhorns.................................... 46
Triple R Ranch (TX)........................................9
Rocking P Longhorns...................................9
Triple S Bar Ranch................................25, 45
Rocky Mountain Longhorns.................... 44
TS Adcock Longhorns............................... 46
—E—
Rolling D Ranch.......................................... 44
Eddie Wood Cowtown Classic.................16 El Coyote Ranch............................................ 1
Ross Ranch Horns.......................................45
Elm Springs Acres........................................45
Running Arrow Longhorns........................39
—W— Walkers U7-................................................. 46 WB Longhorns.............................................45
—S—
Westhaven Longhorns.............................. 44
—F—
Safari B Ranch............................................. 44
Wichita Fence Company...........................37
Falls Creek Longhorns..................................9 Farr Cross Longhorns...............................IBC FHR Longhorns................................... IFC, 45 Flying D Ranch.............................................45
Sand Hills Ranch..................................... 7, 44 SE Photography...........................................33 Singing Coyote Ranch.............................. 46 Spring Creek Farms.......................................9
Flying Diamond Ranch.............................. 44
SS Longhorns...............................................45
—G—
Star Creek Ranch.........................................45
GVR Longhorns...........................................45
Struthoff Ranch........................................... 46 Sun Down Ranch.........................................23
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UPCOMING ISSUES: January: Cash Cows February: Herd Sire Edition March: Longhorn Weekend Wrap Up November 2020 | 47
SAVE THE DATE NOVEMBER 2020 NOVEMBER 6-8 • Jim Curry Classic, Panhandle South Plains Fairgrounds, Lubbock, TX. Jeremy Robertson, 806-548-8248, jeremy@robertsonbonded.com. Qualifying Haltered, Non-Haltered, Trophy Steers, Youth, Youth Points Only & Miniatures. NOVEMBER 14 • Texas Longhorn & Ranch Horse Fall Select Sale, Crossroads Centre, Oyen, AB. Ron Walker, 403-548-6684, Cell 403528-0200, walkersu7texaslonghorns@gmail.com, www.walkerslonghorns.com NOVEMBER 20-22 • Kaufman Police Association Longhorn Show, Henderson County Fairgrounds, Kaufman, TX. Entry deadline Oct. 31st. Joel Norris, (972) 533-4945 or joel1983@embarqmail.com. Qualifying Haltered, Non-Haltered & Youth, Trophy Steers & Miniatures.
DECEMBER 2020
TEXAS LONGHORN
Coming Events
MARCH 26-27 • Texoma Spring Classic, Overbrook, OK. Sale hosts: Bob & Pam Loomis, Dale Hunt & Sherrill Caddell. Contact Dale Hunt 402-214-4851 or Bob Loomis 580-276-7498 MARCH 26-28 • OTLA Spring Shoot-Out, Payne County Expo Center, Stillwater, OK. Contact David Edwards, dledwards. texaslonghorncattle@gmail.com, (918) 557-0362. Qualifying Haltered, Non-Haltered, Trophy Steers, Youth & Youth Points Only.
APRIL 2021 APRIL 9-10 • 8th Annual Blue Ridge Longhorn Sale, Contact Bubba Bollier at bollier7572@yahoo.com or 325-247-6249. APRIL 9 • Southeastern Winchester Futurity, Lexington, KY. Contact Terry King at tklonghorns@centurylink.net or 850-299-6875; Nancy Dunn at nancydunn2010@windstream.net or 334-318-0887; Jimmy Jones at horseshoejlonghorns@gmail.com or 334-652-9599.
DECEMBER 11-13 • NTLBA Holiday Extravaganza, Contact Dr. Justin A. Sabio (940) 902-3244 or drjustinsabio@gmail.com.
APRIL 9-10 • Hudson-Valentine Bluegrass Sale, Lexington, KY. Contact Lorinda Valentine at panthercreekranch@att.net or 270-996-2046.
DECEMBER 11-13 • STLA Winterfest, Brackenridge Recreational Center, Edna, TX. Entry deadline December 2. Merrilou Russell mrcactusgirl13@gmail.com or 361-781-4221. Qualifying Haltered, Non-Haltered, Trophy Steers, Youth, Youth Points Only & Miniatures.
APRIL 23-25 • Great Western Trail Days, Goree Expo Center, Coleman, TX. Contact Ashlee Miller, slickrockdesigns@gmail.com, (325) 6692292 or Catherine Morris, morriscatran@taylortel.net, (325) 829-9219. Qualifying Haltered, Trophy Steers, Youth & Youth Points Only.
JANUARY 2021
APRIL 30-MAY 1 • Red McCombs Fiesta Sale, Johnson City, TX. Contact Alan & Teresa Sparger at dodgeram52@yahoo.com or 210-445-8798.
JANUARY 15-19 • Texas Longhorn Weekend, Fort Worth, TX. Pam Robison 817-625-6241 x 106 or pam at tlbaa.org Jan 15 - Affiliates Presidents Meeting, Board Meeting, Annual Membership Meeting, Awards Presentation Jan 16 - Eddie Wood Cowtown Classic Sale Jan 17 - TLBT Youth Show at Fort Worth Stock Show Jan 18 - TLBAA Open Show at Fort Worth Stock Show
FEBRUARY 2021 FEBRUARY 19-21 • San Angelo Stock Show, San Angelo Fairgrounds, San Angelo, TX. Dennis Urbantke dennis@thlonghorns.com or 325656-9321. Qualifying Haltered, Youth & Youth Points Only.
MARCH 2021 MARCH 5-6 • Cattle Baron Premier Longhorn Sale & Winchester Futurity, Navasota, Texas. Rick Friedrich 713-305-0259, Rick@RiverRanchLonghorns.com or www.TLBGCA.com. MARCH 12-13 • NTLBA Spring Show, Hopkins County Civic Center, Sulphur Springs, TX. “Ontime” entry deadline Feb. 24th. John Oliver 972-268-0083, joliver210@yahoo.com or Brenda Oliver 972-268-0031, boliver84@yahoo.com. Qualifying Haltered, Non-Haltered, Youth, Youth Points Only, Trophy Steers & Miniatures. MARCH 13 • Rodeo Austin, Travis County Fairgrounds, Austin, TX. Contact Kathy Bruner, kathy@therockingbranch.com, (512) 689-8624. Qualifying Haltered, Non-Haltered, Trophy Steers, Youth & Miniatures. MARCH 25-26 • YMBL South Texas State Fair Longhorn Show, Ford Fairgrounds, Beaumont, TX. Jessica Wade dubosejessica@yahoo.com or 903-948-5194. Qualifying Haltered, Youth & Trophy Steers.
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MAY 2021 APRIL 30-MAY 1 • Red McCombs Fiesta Sale, Johnson City, TX. Contact Alan & Teresa Sparger at dodgeram52@yahoo.com or 210-445-8798. MAY 13-15 • Millennium Futurity, Somervell Expo Center, Glen Rose, TX. Entry forms available at www.millenniumfuturity.com. Christy Randolph 713-703-8458 or lpinesranch@aol.com MAY 28-29 • Hudson-Valentine Fort Worth Stockyards Longhorn Auction, River Ranch Stockyards. Lorinda Valentine (270) 996-2046 or panthercreekranch@att.net.
JUNE 2021 JUNE 11-12 • Pineywood’s Futurity, Angelina Expo Center, Lufkin, TX. Donnie Taylor (936) 414-1401, 4tlonghorns@gmail.com or David Wars (936) 404-2116. www.arklatexlonghorns. JUNE 18-19 • The Oregon Trail Sale, Dundee, Oregon. Scott Picker 503-572-5656, Scott@aspencreeklandscaping.com.
AUGUST 2021 AUGUST 20-21 • 5 Star Longhorn Production Sale, Fort Worth, TX. Contact Dale Hunt 402-214-4851 or Bob Loomis 580-276-7498
SEPTEMBER 2021 SEPTEMBER 10-11 • Struthoff Deep In The Heart Of Texas Sale, San Antonio, TX. Lynn Struthoff (210) 473-7768, Josie Struthoff (210) 6013464 or Lori McCarty (817) 991-8825. SEPTEMBER 11-12 • East Coast Longhorn Futurity and Sale, Culpepper, VA. Bear Davidson (540) 687-0050/beardavidson@ymail. com or Chase Vasut (512) 917-8654
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