Reports
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Recent Developments in the Denim World 'Denim' originated as a contraction of the French phrase serge de Nimes. Denim initially gained popularity in 1873, but still, it is one of the preferred fabrics irrespective of the buyer's gender. Though this is the era of innovation, and denim has seen a lot of
technological advancements recently. This report highlights a few recent advances regarding denim fabric around the globe and in Pakistan. Jeans of Tomorrow collection has recently been launched by Adriano Goldschmied (AG). The new collection is 100% biodegradable made of organic cotton, Tencel, and Hemp. All garments in the collection are stitched with sustainable thread made from Tencel, and all use corozo buttons derived from
nuts, which are known for their scratch- and fade-resistant properties. Hemp is all over the denim industry. Kontoor Brands Inc., with a brand portfolio led by Lee and Wrangler, announced an expansion of its collaboration with Dallas-based Panda Biotech, an emerging leader in the industrial hemp fiber industry. AGI Denim, Pakistan, announced its latest hemp-based innovation, and it has the accolades to back it up. The company announced its new HempX material received a Cradle to Cradle Gold certification. HempX features a blend of organic cotton, Hemp, and elastane made from recycled components. Its material health and water stewardship assessments showed significant water savings: AGI recycles 300,000 gallons of water each day and can save 4.4 million gallons of water each month. Its material reuse assessment showed that thanks to its DoubleZero dyeing and finishing technology, it can use just half a liter of water per meter of material and save 85 percent more fresh water than conventional methods. HempX material is made with 50 percent renewable energy, which helped it earn accolades in its energy and carbon management assessment. AGI has helped provide medical care to more than 90,000 people in the community and ensures employees receive fair wages and personal and professional development opportunities in the social fairness category. Lenzing's new Bast Recast collection features a Tencel lyocell hemp blend and environmentally friendly solutions from leaders throughout the denim supply chain that underscore Hemp's sustainable properties. Covid-19 drives the development in denim: The
April/May 2021
