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A year into lockdown The higher demand for sustainable products
• 61% of brands and retailers say their customer demand has increased for environmentally sustainable business practices and goods/services. • Nearly two thirds (63%) believe that the pandemic has had a positive impact on their company’s proactive investment in sustainability. • Half of brands and retailers are expecting to see an increase in consumer spending on sustainable apparel over the next 12 months.
1,000 brands and retailers in the U.S. and UK to determine the impact the pandemic has had on the importance of and investment in sustainability initiatives. As brands and retailers look to the future, there is a sense of optimism for increased consumer spending and investment in environmentally friendly practices – with 28% of brands and retailers committed to setting new industry standards for sustainability.
Consumers around the world have adapted to social distancing measures and lockdowns over the last 12 months, with the way they dress, work, and shop changing dramatically. The U.S. Cotton Trust Protocol recently surveyed sustainability decision-makers at
As the one year of many countries going into lockdown approaches, the Trust Protocol’s research findings reveal that 69% of brands and retailers believe that the pandemic has emphasized the importance of environmentally friendly products to
April/May 2021
