Innovation in crises- A view on virtual fashion shows

and infrastructure. Example for development of the decentralized sector Cotton spinning capacity of the country could be better utilized, if we can convert cotton yarn into garment to cater to the needs of the global requirements. Development of the value chain & supply chain by adopting appropriate Technology and R&D to develop world class brands. For this, we as a country need to develop Technical human capital. Hence, our country needs to work for the development of the Human capital to work for the development of the follow-

COVID 19 has had a huge impact on people’s lifestyle all around the world. This has resulted in a change in peoples’ perspectives. Crisis always paves way for newer, out of the box thinking. Novel Corona created an opportunity to work on newer technology and make all possible, which was once, a fantasy. One such fantasy was Virtual Fashion Show. Virtual Fashion Show has been in ing. Hence, I suggest the developmentof Research Centres in the following areas. Surat needs to create and improve value chain by Research in Man Made Fibres; as well as other natural fibres. Need based Diversification in Business and New products for National and International markets. Market, Marketing and Market Development research needs to established to help support Industry in the decentralised sector. We have not made any inroads into the development of the manmade fibre industry in different applications mainly due to lack of R&D on par with other developed Let us create few more socio-economic projects jointly with the Textile Industry and Government support to make unique model. We can take up such Model cluster Developments in Gujarat under this program. “Industry & Academia driven world class Research Institute” for the development of the Textile Industry. Surat and Gujarat can take a lead in this.

Innovation in crisis – A view on Virtual Fashion shows

Kaviya.S.S

Intern at Textile Value Chain the fashion industry for quite some time, the real-time challenges in conducting a Fashion show during the pandemic situation, led to the world-wide acceptance. The usual Fashion Shows have now moved to the next level, in the digital format. 3D virtual avatars on the virtual ramp, stunningly rock the Fashion World with its 3D garments. The 3D virtual avatars are clones of the real-world models. These 3D models wore the digital collections of the Brand/Designer and walked on the ramp with digital collections just like actual human model in Fashion shows. Bangalore based AI Fashion Vtech Company named Bigthinx collaborated with Fashinnovation, a business platform which connected Fashion designers with tech innovators within the Fashion Industry. Bigthinx is a deep-tech startup specializing in Artificial Intelligence for fashion, retail and fitness. They livestreamed one of the firsts 3D Virtual Fashion Shows. 3D design technique was used to create 3D

FASHION UPDATE real-world models. These 3D models wore the digital collections of the Brand/Designer and walked on the ramp with digital collections just like actual human model in Fashion shows. Bangalore based AI Fashion Vtech Company named Bigthinx collaborated with Fashinnovation, a business platform which connected Fashion designers with tech innovators within the Fashion Industry. Bigthinx is a deep-tech startup specializing in Artificial Intelligence for fashion, retail and fitness. They livestreamed one of the firsts 3D Virtual Fashion Shows. 3D design technique was used to create 3D garments. 3D garments are made in actual product design with its original body measurements. Data on millions of body measurements were collected. The AI solution called LYFSIZE software generated virtual avatar on its own, when the consumer bodies were scanned using their smartphones. Just like virtual mirror, consumers can try different garments on their 3D Clones. Bigthinx used this ideology and worked at making virtual fashion shows come real. Life-like virtual avatars were created by reading all the 44 points from the scanned human body for walking in the virtual fashion show. These 3D clones were animated to walk, pose and behave exactly like real models in the show. They were more like video game characters. Details like colors, fabric properties, cuts and variations were extracted from normal photos of the garment and 3D garments were developed. Those details were extracted using system trained with AI. Then 3D garments were created by using those attributes. Virtual Fashion show was live streamed on Youtube by Bigthinx. Another Fashion label named Hanifa created a virtual Fashion show with invisible models. Live streamed in Instagram. 3D garments appeared against a black backdrop. Her Pink label Congo Collection was showcased. Pink Congo Collection by Hanifa