Local Is Luxury

Bhavya Srivastava

INTERN AT TEXTILE VALUE CHAIN

Abstract things such as Firstly it made us use print is, that better the product is India’s biggest strength is the diversity and cultures, also its People.India needs us. Go local and support the one who needs it! Vocal for local is a concept which dates long back to the swadeshi movement, or in a way we can say a modern swadeshi movement or a swadeshi movement 2.0 in the millennial language, As all know how ourGDP has worsened and at this time to grow back India needs Indians. We have to support our GDP for our Growth.We have to Grow together And also, this will become a very nice opportunity for customers to realisethat Indian products are at par or better than the imported expensive ones And for Growing Indian brands, it will become a very good opportunity to capture the market right now. Once that we start buy from India, the money stays in India only which directly will mean that it grows our Country’s GDP. While the global lockdown has encouraged a rethink over how we do, create, and consume, it has also left small businesses, which foster a spirit of community and creativity. Why should you go local? Since the time this pandemic has started, it made us realise a lot of all the products we never did and chose international counterparts for the same. We did realise how better they are, When this whole situation started we all definitely thought about what could we as Humans done on the earth to get this. KARMA and we all do, certainly do know the answer to that one question.Never caring about what we take from the earth and what we give back? How do we give it back? Howmuch damage have we done? One thing that came loud and bold is the term SUSTAINABILITYReducing the carbon footprint. What is a Carbon footprint? The carbon footprint is Basically the amount of CO2, which is emitted by consuming the fossil fuels, needless to say as low as the carbon footfor Earth. Still why and how will it affect the current scenario? Then,The products will be in smaller batches and can be crafted to your needs, there is absolutely no space for creating a 1000 shirts and then letting 400 of them go the bin. The brands can craft that one shirt according to your needs.The employment of the community and local areas will be good. As people will be hired from the local places as well. There’s way greater interaction between the brands and the customer. You can understand that if you like the brand ethics and beliefs. Many at times when we order we have no idea about what the brand is and what are brand beliefs and if they match yours. Also, one big difference can be seen in the costing as the costings of exporting and importing get off you can also save up a bit andbetter quality. In times of crisis, this local has fulfilled our demand, this local has saved us. Local is not just the need, it is our responsibility also” The PM had said while addressing the nation on 12th