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Sharing the spirit Alden Alayvilla THE GARDEN ISLAND KOLOA — Baby Jesus, Santa, candy canes, directions to the North Pole and wooden reindeer are among the troves of decorations displayed every Christmas for almost three decades outside a home along Maluhia Road. Since moving back to his childhood residence in 1987, Scott Topp and his wife Billi Smith have set up their home — inside and out — as a marvelous display for onlookers seeking the holiday spirit. “No matter where I live, we always decorate,” said Topp, who along with Smith is a retired educator. “We love this season. We love
Koloa home personifies festive holiday for nearly 30 years
the spirit of it.” Lights and decorations have always been important for Christmas, Smith said. “Growing up, we got used to that. Over generations, the value you put to Christmas is one thing,” she said. “The value to want to share the Christmas spirit with others is another; however, you want to share it with others.” Although their children and parents now live on Oahu, Smith and Topp said Christmas is about family. “I think for us that’s what Christmas is all about: celebrating and having the opportunity to get toALDEN ALAYVILLA / THE GARDEN ISLAND
SEE SPIRIT, A6 Billi Smith, Scott Topp and 16-year-old Jingles decorate their Koloa home every Christmas.
‘Christmas gives us hope’ Santa Claus delivers in Waimea
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December 24, 2016
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LIHUE — Christmas Eve and Christmas Day are the most popular days for churchgo••• ers each INSIDE year, with the excepSee A6 for a list of TO SUBSCRIBE CALLtion of Christmas Eve services Easter. “It’s the thegardenisland.com biggest birthday party in the history of mankind,” said Rev. Matt Higa of New Hope Kauai. Churches around Kauai are going the distance and then some to provide the community with opportunities to
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attend a service. Special music, sermons and decorations are ready. Greeters will have extra big smiles. Some churches have even moved their services to bigger venues like War Memorial Convention Hall and the Kauai Marriott Resort in Lihue. “It’s the one time a year when the whole world can come together in a spirit of love and good will,” said Rev. Phyllis Meighen at Lihue United Church. “It’s really a privilege and a joy that the Christian faith can take the lead on this, but it’s really a universal promise of peace and goodwill for all.” Meighen is passionate about bringing the community together, no matter how different people may be or whatever troubles people have. She sees Christmas and the holiday season as a chance for everyone to celebrate in DAVID MCCRACKEN / THE GARDEN ISLAND unison. “Christmas gives us hope for a Jewel Rapozo, office manager, and David Collison, chairman of the trustees committee, stand alongside Lihue United SEE HOPE, A6 Church’s Christmas decorations.
TGI/Zonta fund helps hundreds THE GARDEN ISLAND With a day to Christmas, many could still use help from The Garden Island/Zonta Club Christmas Fund. One couple, Allan and Samone, have been married for more than four decades. They have stayed together through the good
times, and the bad. Lately they’ve been facing more bad than good. Samone recently suffered from serious health problems and Allan, while trying to look after his wife, is experiencing his own health strains. Because they are on a fixed income, mounting medical bills and higher co-pays for left little money for any gifts medicathis holiday season. And retions have ally, the only thing they are
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Dawson Crawford and his daughter Grace present a $1,000 check to The Garden Island/ Zonta Club Christmas Fund.
asking for is basic necessities. A little help in being able
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About Kaua‘i • There are 55,803 adults on Kaua`i • 50% are male, and 50% are female • 25% are 18-34 years old, 32% are 35-54 years old and 42% are 55 years old or older • 37% of Kauai’s population is Asian, 32% is white, 10% is Pacific Islander, 1% is another single race and 20% has 2 or more races. • 58% of households are married-couple families • 22% of households have children 17 or younger • 63% of adults 25+ have some college education or higher • The median household income is $77,140 • 62% of households are owner-occupied • The median home value is $495,900 Source: U.S. Census - 2015 American Community Survey 1-Year Estimates
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Kirk Correa, tories, reach cohing their their seventh up, the straig Chico Edra franchise The bigge ed two other record ht times. lin, one st sign spectator came in vicof they the late were fences ands that lined the verse pitchin the third quar serious abou grandstand crowded the planning from Dak Prescter, when Brya t this one , to said nt ott run befor took a recommitmen this was to Jason e pullin and tucked Witten both playe t on the part lead. for an easy g up and tossithe ball as if rs and paren of ng 10-yard “We had Witten, score and a lefty lob MLBPRESS PHOTOS BY DENNIS ODA, THE STAR-ADVERTISERts. / ASSOCIATED pitcher watching a lot more peop a 35-21 flashed the normally when stoic Bryant’s le Monday duri Tyler Yates PHOTO startWell Japanese Prime Minister Shinzo Abe, left, and U.S. President Barack Obama, second from right, toss flower petals into the Wishing USSclinic Arizona Memorial, berant watc celebrator 14th-year tight ed,” at the the S BY DENN ng the recei IS FUJIM Garden hes Noah Mois was dump end, when the Edralin said. “But part of the World War II Valor in the Pacific National Monument, at Joint Base Pearl Harbor-Hickam Tuesday. the touch ver made the y “X’’ when OTO / Island THE GARD the often down. signal in Baseball es follow thro ‘Oh wow, ing, and I thou lot of themshowers came EN ISLAN -exuWhile the his direc , ugh Clinic D tion after bad on if it’s raining thisght, coach at Lions are really left. These kidsa at the Lihu on his relea playoff the West berth with (9-6) missed se e Base University.the Hawaii Pacif be wors ing out committed, playside, it a chan five cons ball Park on will in e in Lihue ic ecutive their second straig ce to clinc . and the said. thing to the rain. It is ,’ Most son ” ha wins, Epha Lewis & some players fate. be ht loss n they as well around will arriv Clark State out here, able to get them following But the North titleDetroit plays Gree still control as 5 rains held in the finale n Bay (9-6) their posts Ranger a former Texa portion p.m. with the e enable after Chrisespecially the off to Elliott, eainfielder; skills the playe s starting day for Sund tmas.” the NFC iado, the Vidin 14 to work ay. at Kaeo rs ages Larry Epha down run the NFL rushi 9 to ha Stadi 6 p.m. at and a St. Louis gradu Alivng “They wereskills doing whatthrough Josh Lederman n, Waim High Scho um ball 12 carri in the first half leader, had a a Unive different park. unde ate r the guida rsity es. 55-ya theyeawere supposed to do, Caleb Jones and He cente colle and form ol baseball of rd finish has Some of Hawa touchleague-lead giate r-field nce of 15 touch ed with the coac h and andcoac we were doing whatplaye we rs, coac ASSOCIATED PRESS Evansville er, plays with ii playe catcher, er Texas Rang hes form The first-ying LeGarrette downs rushing, 80 yards on said he wereersupposed high scho hes, youthrs working with and Meyers, Otters Kewb the ers.to do,”erRoing the loves teach yards shy ear sensation Blount of New two behind Kaua ol play inclu y youn a playdrigues said before PEARL HARBOR — In a England. of Eric Dicke known Kauai High de Tyler Yates i’s hameha graduate of Kame “This the visit. “I didn’ ger playe record as “Zeke rs. Schools-K rson’ of Young skills impress Abe, whothe becameyear, Japan’s historic pilgrimage, the University School and , a and the was goingt know if the clinic “double-Z 1,808 yards, was s 33-year-old ,” who is 177 format we changed the University apalama of to to first leader to visit Pearl leaders of Japan and the Hawa rooki ” go more almost vada is the only position the two sensei when I of ii-Hilo The little-— Zach Zenn upstaged e rushing left this on beca use with a U.S. play beca specific Major Leag . He Tamp, players with NeHarbor United States took to the Base morning, by Detro what thepresithe out of South known undr er. a Bay ue FYI A2 it’s parents use that’s Dalla ball player, a it saidsaid afted back dent, the visit “brought hallowed waters of Pearl Fujinaka, Rays; and Dane Dakota wanted,” pitcher, sidelined s said. Dalla Corre utter silence to me.”s His re-a, assis Harbor on Tuesday to prove for a third State, filling in his second tute and a Mid Pacific had a caree in with Instistraig tant ateMicah Furtado Theo Riddyear marks capped a day that that even the bitterest eneUnive Sacramento is a of Kapa time. But r-high 64 yardsht game with ick a High Schogradu- sistan rsity graduate, State a wrist was carefully choreomies can become allies. and two injury, with 67 Zenner faded is t coach ol in the secon touchdown yards graphed by the U.S. and Jawith Menlan asPrime Minister Shinzo Abe College. Prescott . o d half, finishs at halfpan to show a strong and did not apologize, but contied Pittsb for the ing urgh’ u most wins growing alliance between ceded Japan “must never reChallen Bowl era tyFarmburea by a rookis Ben Roethlisbe ge held former foes. with 13. peat the horrors of war /KauaiCoun rger (2004 e quarterba ok.com at Plankers sweat to Punaho ) ck in the They started with a foragain.” www.facebo u School Super gold meda benefit charity mal meeting at another Seventy-five years after over the ice divis l in the 127 Poun weeken nearby military base, in She Japan’s surprise attack sent ion. d NovNov Wellness B1 low Warr d what the White and adva House said was joine America marching into Dennis finished ior Tessa Jense d by felFujimoto Kadooka nced after takin was likely Obama’s last World War II, Abe and Presin who in seventh THE GARDEN g of Kona Pound Novic Forum / A8 place in waena on Makanna meeting with a foreign dent Barack Obama peered Japanese Prime Minister Shinzo Abe, left, embraces a World War ISLAND II Pearl Harthe 138 Another loss e divis Miner-Ho a forfei marr podium Obituaries / A7, A8 office ion, and Joji down at the rusting wreckbor survivor after he and U.S. President Barack Obama spoke on Kilo Pier, over- leader before leaving Six fema after she ed her trip on t. place in who captured Local!age of the USS Arizona, Gibbs of lost to Alexi the in January. It was a bookend looking the USS Arizona Memorial, at Joint Base Pearl Harbor-Hickam the Kauai Intersle wresTuesday. Sports tlers 168 Poun fourth purchasing Damien sion. s lo for/ A9-A11 d Novic cholastic from the of sorts for the president, visible in the tranTOclearly SUBSCRIBE CALL MahaWellness finished e divi- cision, and a defeaMemorial on / B1, B4 Federation Kaua on the podiu a dede Keire ulture i who nearly eight years ago quil, teal water. More than t High Scho by pin of Pa‘ani Chall annia of Agric m dez enge u Supports 1,000 U.S. war dead remain and everlasting condopredecessor shima, theover U.S. at the invited Abe’sfinish Harbor-Hickam. ed with ol freshman Val- Schools-HawaiiKamehameha Higaki at Punawhere Poun Novic the hou atomic gold in ty Farm Burea be the firstdleader Kaya Akan clinched her bomb week in to That was the closest Abe dropped entombed in the submerged lences to the souls of those the 97 end ol on thegardenisland.com ShanayaanScho ehe divis joined by Oahu Kauai Coun berth. a of Mars School White House.ion, and a bidScho to end thehall war.from . hosted at the who lost their lives here, as would get to an apology for High ship, and in a show of reFair The rounded Waimea High namura-Sasophomore Justic was et to Farm ol and too, winners out the Obama, speaking after he enough, for Kapa Althe attack. And it was well as to the spirits of all spect, Obama and Abe KauaIti was sil endin e ers Mark podium with place High Scho Sarai Valdez a g in seven FuPound Novic a fifth place From Farm the 112 fred Rodrigues, U.S. Navy of and Abe laidingreen-andenough for Obama, who dropped purple petals into the brave men and women winn olaboth ers at the 112 sion. Pound Open th topp bywho finish In addit e class. peach wreaths at the memosurvived whose lives were taken by a also declined to apologize alsveteran the water and stood in siing withthe ed the diviat the tourn 245-0433 Valde Ballard ion to the two z adva rial, called the harbor a attack. 96-year-old said medwar that commenced in this seven months ago when he more lence. ament thatgold said CALL TO SUBSCRIBE nced meda thanThe the 97 Poun to featu 350hard team inclu the Kauai High lists, girlsfeelings had no became America’s first sit- highhescho “As the prime minister of very place,” Abe said later thegardenisland.com d Novic the finals in repre and red fall e class who finish ded Jordyn Kaha School ——— from “War is Hawa war.” senting 37 a over Brian ting president to visit Hiro-ada.added,ols at nearby Joint Base Pearl Japan, I offer my sincere with SEE WAR, A4 na a ed Funakosh nanu minute ii and Canwith an Volume 112 Number 363 the 117 1-3 recor i “We are Pound claimed into the match. i of Aiea Gamb d gold She wrestlers, very proud of eng who class, Rhea Mich in over Catlin following anoth all our ” ende said elle cord d with Kapaa coach Larry in the 117 Yap of er fall came at Pound classa 1-2 re reRichardsonwrestling the 3:47 Moanalua that mark. , and . “Every
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KIF med alists from clude Tess MAC PIGOT the Pa‘a T / CONTR ni Chal namura-S a Jensen, Kaya IBUTE D PHOTO asil, Sara Akana, lenge at Puna i Valdez Shanaya hou Scho Roosevelt and Joji Mars and Olym High School gradu Miner-Ho hall, Justi ol ince Fu. issa Chun pic bronze meda ate mats wrestlers. g directing a cliniclist Clar- open Saturday when the seaso s with for the The KIF n the Wilco the first tourn wrestlers take to School. x Gymnasium ament at the at The scheduled first matches Island are to start at 10 a.m.
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Sharing the spirit
Koloa home personifies festive The holiday for nearly 30 years Cl line
inic of at the catch Lih er pla ue Ba yers seba make ll Pa the ir wa rk. y to
Clin ic g oes in
the spirit of it.” Alden Alayvilla Form Lights and decorations have alTHE GARDEN ISLAND ways been important for Christbase er major ball mas, Smith said. KOLOA — Baby Jesus, Santa, wor play league k “Growing up, we got used to candy canes, directions to the 51 over with ki ers Vol. 4, No. ds two 23, 2016 | that. Over generations, the value North Pole and wooden reindeer Denn days Friday, Dec. you put to Christmas is one thing,” Week of decoraare among the troves of decora THE GAR is Fujim DEN ISLA oto she said. “The value to want to tions displayed every Christmas ND for almost three decades outside a share the Christmas spirit with LIHUE land — others is another; however, you home along Maluhia Road. with Baseb The Ga all unde more tha Clinic rden Iswant to share it with others.” Since moving back to his childcond r windy n 50 opened Although their children and parhood residence in 1987, Scott Topp pla hue itions and blu yers Mo Ba and his wife Billi Smith have set up ents now live on Oahu, Smith and stery “W seball nday staff e have Park. at the their home — inside and out — as Topp said Christmas is about famLifrom with so an aweso a marvelous display for onlookers ily. youn Kauai me gre me “I think for us that’s what Christseeking the holiday spirit. days, g playe helping at playe ord ” said rs over these rs mas is all about: celebrating and “No matter where I live, we alina Kirk tw e Corre o Ch tor. having the opportunity to get toways decorate,” said Topp, who a, co Check Da Scen spect ico Ed d ralin, ators ALAYVILLA ALDEN / THE- GARDEN ISLAND fences along with Smith is a retired educaYour Weeken that one of s For grand and lined Kine the tor. “We love this season. We love Da cro & SEE SPIRIT, A6 Billi Smith, Scott Topp and 16-year-old Jingles decorate their Koloa stand every the wd comm home Grinds , sai ed Christmas.
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medical bills and higher co-pays for medications have
cades. They have stayed together through the good
Orang HAP e il Dr G Term ywPY H AiteOY Treatm ood OLID FR Ele R ent ctr ’S S AYSEE ESTIMAT ica ES ! l Sy ERV ste ICE , IN Test m In • StFund Club Christmas arter wassp C. was established in theTeearly st W ect ith io 1980s to help people in asking for is basic necessiOil, Fi Phon lte n ties. Exp
. 12/
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left little money for any gifts this holiday season. And really, the only thing they are
A little help in being able
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Additional Estimated Costs Costs Factors for Two Days _____________________________________________________________
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Lodging Pet Boarding Dining Expenses
Replacement of Discarded Food, Medicine $70.00 Total $440.00 PLUS Your Time INVALUABLE
$200.00 $70.00 $100.00
Ground Termite Treatments Available!
APPOINTMENTS ARE FILLING UP! CALL TODAY! Servicing All Islands
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2017 Ad Sizes/Deadlines AD SIZES Retail Display Column Widths (The Garden Island & Kaua‘i Midweek) 1 column
1.513”
9 picas 0.9 points
2 column
3.150”
18 picas 10.8 points
3 column
4.787”
28 picas 8.7 points
4 column
6.425”
38 picas 6.6 points
5 column
8.062”
48 picas 4.5 points
6 column
9.7”
58 picas 2.4 points
Classified/Legal Column Widths (The Garden Island and Kaua‘i Midweek)
Retail Display Sizes The Garden Island Kaua‘i Midweek
1 column
.895”
4 picas 4.5 points
2 column
1.873”
11 picas 2.9 points
3 column
2.852”
17 picas 1.3 points
4 column
3.830”
22 picas 11.8 points
5 column
4.808”
28 picas 10.2 points
6 column
5.787”
34 picas 8.6 points
7 column
6.765”
40 picas 7.1 points
8 column
7.743”
46 picas 5.5 points
1/8 pg
4.787” × 5”
4.787” × 2.5”
1/4 pg
4.787” × 10”
4.787” × 5”
9 column
8.721”
52 picas 4 points
1/2 pg horizontal
9.7”
9.7”
10 column
9.7”
58 picas 2.4 points
1/2 pg vertical
4.787” × 20”
4.787” × 10”
full pg
9.7”
× 20”
9.7”
× 10”
double truck
21”
× 20”
20”
× 10”
Camera-Ready PDF/X-1a Digital Files**
Classified Liner
× 10”
× 5”
DEADLINES Publication Day
Sections
Order Deadline & Materials requiring in-house production
Monday
Classifieds Main News
Wednesday 12noon Wednesday 12noon
Thursday 11am Thursday 11am
Friday 2pm -
Tuesday
Classifieds Main News Classifieds, Jobs Main News Kaua‘i Midweek
Thursday 12noon Thursday 12noon Friday 12noon Friday 12noon Tuesday Noon
Friday 11am Friday 11am Monday 11am Monday 11am Wednesday Noon
Monday 4:45pm Tuesday 4:45pm Monday 4:45pm
Thursday
Classifieds, Autos Main News
Monday 12noon Monday 12noon
Tuesday 11am Tuesday 11am
Wednesday 4:45pm -
Friday
Classifieds, Real Estate Main News TGIF
Tuesday 12noon Tuesday 12noon Monday 5pm
Wednesday 11am Wednesday 11am Wednesday 5pm
Thursday 4:45pm -
Saturday
Classifieds Main News
Wednesday 11am Wednesday 12noon
Thursday 11am Thursday 11am
Friday 1pm -
Sunday
Classifieds, Jobs, Autos, Real Estate Main News TV Comics
Wednesday 11am Wednesday 12noon Tuesday 5pm Tuesday 5pm
Thursday Thursday Thursday Thursday
Friday 1pm -
Wednesday
11am 11am 5pm 5pm
*Weekly publications are one full week in advance of publication. **PDF/X-1a File Format: Follow Camera-Ready deadlines. Any other electronic format is due 24 hours prior to Camera-Ready deadlines.
Space Reservations Space should be ordered as far in advance of the publication date as possible. The chart on this page indicates the final space reservation deadlines.
Updated 1/1/17
Double Trucks & National Accounts Please advance all deadlines for national/international, banner pages, and double truck advertisements by 24 hours.
Holidays Regular copy and space deadlines will be advanced prior to the week in which holidays occur. Special deadlines will be issued with specified dates for each major holiday. Contact your Account Executive for specific holiday deadline dates.
Cancellations To cancel advertising, please notify us before space deadline for that publication. Ads canceled after space deadlines are subject to surcharges.
2017 Preprint Distribution The Garden Island Distribution Daily Full Run
Wednesday/Friday
Sunday
Total Home Delivery
4,715
4,598
Total Single Copy
3,410
3,679
TOTAL: Full Run
8,125
8,277
The Garden Island includes 2% spoilage plus 5% fluctuations for street sales.
The Garden Island Preprint Insert Pricing CPM
OPEN
13X
Wednesday/ Friday
Sunday
Wednesday/ Friday
Sunday
Sunday
Single Sheets
$79
$84
$69
$75
$59
$64
2 Pages
4 Pages
$94
$97
$84
$87
$74
$78
4 Pages
8 Pages
$107
$112
$98
$102
$88
$93
6 Pages
12 Pages
$122
$126
$112
$116
$102
$106
8 Pages
16 Pages
$136
$139
$127
$130
$118
$121
10 Pages
20 Pages
$151
$154
$140
$145
$131
$134
12 Pages
24 Pages
$164
$168
$155
$160
$146
$150
14 Pages
28 Pages
$180
$183
$170
$173
$160
$163
16 Pages
32 Pages
$193
$197
$184
$187
$174
$177
18 Pages
36 Pages
$207
$211
$198
$202
$188
$192
20 Pages
40 Pages
$222
$225
$211
$215
$202
$205
22 Pages
44 Pages
$235
$239
$226
$230
$216
$219
24 Pages
48 Pages
$249
$253
$239
$243
$230
$234
28 Pages
56 Pages
$277
$282
$267
$272
$248
$263
Standard
Tab
Wednesday/ Friday
Circulation
52X
Wednesday/ Friday
96703 Anahola 96705 ‘Ele‘ele 96714 Hanalei 96716 Hanapepe 96722 Princeville 96741 Kalaheo 96746 Kapa‘a 96747 Kaumakani 96751 Kealia 96752 Kekaha 96754 Kilauea 96756 Koloa 96765 Lawai 96766 Lihu‘e 96769 Makaweli 96796 Waimea Miscellaneous
Total:
Sunday
143 190 119 188 428 496 1,694 35 16 222 246 1,117 104 2,653 19 290 165
126 212 123 192 424 499 1,587 38 11 232 217 1,495 105 2,537 19 284 176
8,125
8,277
Kaua‘i Midweek Distribution Kaua‘i Midweek is an easy to read, colorful tabloid format geared towards high readership. Kaua‘i Midweek reaches over 24,500 Kaua‘i homes every week.
Source: U.S. Postal Service
Kaua‘i Midweek Preprint Insert Pricing Standard
Tab
Open
Single Sheets
$95
$85
$71
2 Pages
4 Pages
$109
$100
$86
4 Pages
8 Pages
$125
$115
$101
6 Pages
12 Pages
$139
$130
$116
8 Pages
16 Pages
$154
$146
$131
10 Pages
20 Pages
$170
$160
$147
12 Pages
24 Pages
$183
$175
$161
14 Pages
28 Pages
$199
$189
$176
16 Pages
32 Pages
$214
$205
$191
18 Pages
36 Pages
$230
$220
$206
20 Pages
40 Pages
$244
$235
$222
22 Pages
44 Pages
$258
$250
$236
24 Pages
48 Pages
$274
$265
$252
28 Pages
56 Pages
$288
$280
$266
Updated 1/1/17
In Homes: Monday/Tuesday/ Wednesday
13X
52X
96703 Anahola 96705 ‘Ele‘ele 96714 Hanalei 96716 Hanapepe 96722 Princeville 96741 Kalaheo 96746 Kapa‘a 96747 Kaumakani 96751 Kealia 96752 Kekaha 96754 Kilauea 96756 Koloa 96765 Lawai 96766 Lihu‘e 96769 Makaweli 96796 Waimea
Total: Total distribution + 2% spoilage.
345 1,071 630 925 1,139 1,786 6,250 159 61 995 1,206 1,807 562 6,457 28 1,173
24,594
2017 Insert and Shipping/Receiving
SPECIFICATIONS AND DEADLINES 1.
Insert pallets should be clearly labeled with the product name, total quantity, amount per skid or box, the total amount of skids and the insertion date.
2.
If inserts are re-packaged, they should be re-packaged in the original form sent by the printer (same number of pallets, same amount on pallet, same number in a bundle, etc.)
Inserts Width: Measured along the spine
Minimum Maximum
3” 11”
3.
Inserts should be packaged by insert date. If a product is running multiple dates, then it should be separated as such.
Height: Measured perpendicular to spine
Minimum Maximum
4” 10.5”
4.
Inserts need to be at least .005” thick. Thinner sheets will often stick together causing “multiples.”
Pagination: Broadsheet
Minimum Maximum
4 pages 96 pages
Pagination: Tabloid
5.
Different inserts should NEVER be packaged on the same pallet. Verifying the count may be extremely difficult without removing all the bundles or boxes.
Minimum Maximum
4 Pages 120 Pages
Pagination: Single Sheet
Minimum
.005”*
6.
Insert bundles should not be tied (strapped) if possible. Strapping causes the product to curl and can make it difficult to feed into the insert machine.
7.
No more than two turns (compensating stacks) per bundle would be optimum. Additional turns make it more difficult for the inserter to feed the machine.
8.
Inserts should be stacked flat and not standing on edge.
9.
Deadlines a. Insertion orders due 21 business days prior to publication. b. Inserts due 14 business days prior to publication.
10. Receiving Hours are Monday-Friday from 8 am to 3 pm. (HST) Closed Holidays. Honolulu Star-Advertiser 4545 Kapolei Parkway Kapolei, HI 96708 808.690.8833 Contact: Jim Paule Packaging & Assembly Manager 808.690.8848 jpaule@staradvertiser.com
Updated 1/1/17
FSI Specifications: The Garden Island uses a 44” web width for all printed products.
4 page tabs and higher must also be at least .005” thick.
*
Additional Notes: Offset stock can have a different thickness than glossy stock for the same paper weight. Color Express inserts are usually printed on 60# stock. 60# offset stock measures .0045” thick while 60# glossy (or enamel) stock is only .003” of an inch – a huge difference (50%). LATE FEES Late delivery of any pre-printed inserts will need prior approval. Contact your sales representative for delivery extension dates. All pre-printed inserts delivered after deadline will be assessed at $1,500 late fee per publication, if inserts are delivered after the agreed extension date, a $200 a day surcharge will be imposed per publication. Tax will also be added to the surcharge.
2017 Policies
RATE AND CREDIT
DIRECT MAIL
All advertising shall be prepaid unless credit accommodations have been established beforehand with The Garden Island/Kaua‘i Midweek credit department. Amounts not paid in 30 days are assessed a finance charge of 1.5% per month (18% Annual Percentage Rate). Accounts with a balance of thirty or more days past due are subject to credit discontinuance without notice. All charges are due and payable on the twentieth day of the month following publication. Any Garden Island ad measuring more than 19” deep will be set to full page depth (20”) and charged accordingly. Any Kaua‘i Midweek display ad measuring more than 9” deep will be set to full page depth (10”) and charged accordingly. All display ads are billed to the nearest quarter inch. Advertisers signing dollar volume contracts will be billed at the applicable rate on the current rate card. Advertisers will be rebilled at the appropriate higher rate if contract is not fulfilled. The Garden Island/Kaua‘i Midweek may, at its sole discretion, offset any credits due an advertiser hereunder against amounts otherwise owed to it by an advertiser. Contracts become effective upon acceptance by management. Contracts are not retroactive and are not prorated. When an advertiser uses an advertising agency, both advertiser and agency shall be jointly liable for complying with all terms of the rate agreement, including payment for all advertising. Copy should be checked for errors by the advertiser on the first day of publication. Credits for errors on advertisements will be allowed for the first insertion only. Credit will be issued for the portion of the advertisement that was incorrect. No credits will be given for positioning or for ads that did not publish in the paper. The value of any credit cannot exceed the cost of the ad. No errors in advertisements will be credited if ad copy was supplied after specified deadlines. All rates are net and subject to Kaua‘i’s general excise tax of 4.166 percent.
OPI Direct Mail is one of Hawaii’s largest direct mailers for over 25 years. We offer comprehensive and customized direct mail programs including mailing lists, various paper sizes, stocks and weights, and mailing services at very competitive pricing to help your business. For more information, please contact your Account Executive or (808) 695-6332.
ADVERTISING RATES Acceptance of advertising is subject to the approval of the Publisher. Brokered space is not accepted. All previous rate schedules are hereby canceled. All rates are subject to change upon 30 days written notice. Advertisers forwarding orders that have incorrect rates or conditions are advised that the advertising will be inserted and charged at the regular schedule of rates in force, and in accordance with the regulations set forth in the current rate card. Advertising resembling news text must be surrounded by a border and carrying the line “Paid Advertisement” in 8pt. type at the top of the ad. The font in the ad must be Sans-Serif”. Guaranteed Placement Advertising position is not guaranteed. However, guaranteed position will be granted on a first-come basis for ads 30” or larger for an additional 25% charge. Every effort will be made to comply with position requests, but acceptance of an order does not imply a position guarantee. Political Advertising Advance payment is required on all political advertising. Copy must carry the line “Paid Political Advertisement” at the top and must list the name of the individual, party or organization responsible for placement of the ad. A wide range of political rate programs are available. Please ask your Account Executive for details. Religious/Nonprofit Rate Available to religious, charitable and nonprofit organizations that exhibit nonprofit status (tax exempt number required). Contact your Account Executive for details and rates. Feature Pages Many feature pages and special sections are available in The Garden Island and Kaua‘i Midweek. Ask your Account Executive for details.
COMMERCIAL PRINTING The Garden Island/Kaua‘i Midweek offers a wide variety of full service, quality offset printing, mailing and inserting. Ask your Account Executive for details. Single Sheet, Print and Deliver Advertisers can effectively target primary and secondary customers through 8 ½” × 11” or 11” x 17” single sheet flyers. These flyers can be composed, printed and inserted into The Garden Island and Kaua‘i Midweek. Ask your Account Executive for details.
PREPRINTED INSERTS Refer to Insert Shipping/Receiving specifications Updated 1/1/17
CANCELLATIONS Cancellations or copy changes cannot be accepted after deadline. Composition charges can be charged on any ad produced and not released for publication. Canceled ads after space deadline will be billed 50% of the total cost of the original ad.
TECHNICAL REQUIREMENTS Standard Format: PDF/X-1a (PDF/X-1a:2001) files are preferred. Files must be provided at actual image (ad) size. All extraneous information should be removed and transparencies flattened. All digitally supplied files must be accompanied by a hard copy proof by deadline. Images within your PDF should be saved at 200 ppi for correct reproduction in newsprint. Color image tone range: a 2% cyan dot is the minimum highlight dot to hold the lightest detail, with a 1% magenta and 1% yellow dot to maintain gray balance. Neutral shadow dot area should be 60%, 50%, 50%, 80% for CMYK, respectively. Total dot area should not exceed 240% in any part of the image. Rules that are 4 points or thinner, as well as small type,should be reproduced as one color only. Small type is defined as: • sans-serif type that is 7 points or smaller • serif type that is 12 points or smaller • fine-serif type, such as Bodoni, that is 14 points or smaller. Type smaller than 12 points should not be reversed on a four-color background and type smaller than 10 points should not even be reversed on a single-color background. For design guidelines, please refer to SNAP, Specifications for Newsprint Advertising Production. For line art, 1200 pixels per inch give the best results.
ELECTRONIC DELIVERY Ads may be submitted via OPI Uploader (preferred method) or via email OPI Uploader website: http://files2.us (login required) User name: guest password: fileupload 1. Enter the email address of the recipient of the files 2. Enter the name of the sender (email address is allowed) 3. Use the “Choose Files” button to select file to upload (Multiple files can be selected) 4. There is no requirement to fill in the “Upload to:” or “New Subfolder? Name” (These fields are optional) 5. Click “Begin Upload” to start transfer Email: 2MB limit. Contact your Account Executive to use this method of delivery.
Industry Standards / Liabilities All camera-ready files must be accompanied by a proof of the file which represents a complete ad in its proper size. Proofs reduced to fit a small page must indicate the print has been reduced for this purpose alone. In addition, delivery in other file formats for Mac (Quark XPress, InDesign) must always be accompanied by all image files and fonts. If multiple layouts are sent on the same media the correct file name must appear on each proof. All colors must be created with a CMYK model and all files should be prepared for process color separation. No RGB, Pantone or PMS colors. As is the industry standard, it is the sole responsibility of the originator to properly prepare and provide all files according to recommendation outlined by Oahu Publications. Failure to provide files as required can cause unpredictable errors when the files are output. The Garden Island and Oahu Publications Inc. assumes no liability for any work that does not adhere to these guidelines. For additional information, call your Account Executive.
Marine STAR n Ho‘okele - navy & air force n Hawaii Army Weekly n Waikiki magazine n hiluxury trump Waikiki Ho‘OKIPA n castle resorts & hotels HO‘onaunea n Kahala life n Go Kailua n Go Kapolei Disney Aulani n Aloha Hilton Hawaiian Village n Aloha Hilton Waikoloa Village n big island tv week 101 Things To Do - big island, Kaua‘i, Maui, Oahu n Drive magazine - big island, Kaua‘i, Maui, Oahu OPI Direct Mail n oahu media group n hawaii.com 500 Ala Moana Boulevard, Suite 7-500 | Honolulu, Hawaii 96813 | (808) 529-4700 | fax: (808) 529-4898