See the arts through expert eyes
Thames & Hudson is relaunching its signature World of Art series with the publication in 2020 of 20 titles on art, architecture, design, photography and fashion.
Landmarks in the World of Art
1958 The World of Art series is born.
1959 In 1958, Thames & Hudson launched its longest-running series, the World of Art. Affordable and pitched at a nonspecialist audience, the series brought art books to the masses. As the series developed, it produced pioneering titles on global art, women’s art and art movements beyond the Western mainstream. Over 60 years later, more than 300 titles have been published. The World of Art remains at the forefront of high quality art publishing. The relaunched series: • includes never-before-published books along with classic volumes in updated editions • carries a contemporary new cover design • features an easy-to-navigate and highly readable page layout See the arts through expert eyes with the World of Art, which stands at the vanguard of art scholarship and remains a bedrock of knowledge for students and lovers of art and culture everywhere.
‘The single most influential series of art books ever published’ Apollo
Herbert Read’s A Concise History of Modern Painting is published and becomes a foundational text for art students everywhere.
1964 The Sunday Times says of Michael Levey’s From Giotto to Cézanne, which will become one of the World of Art’s top-selling titles, that ‘no better introduction to Western painting has ever been produced’.
1965 Hans Richter, co-founder of Dada, publishes Dada: Art and Anti-Art, his first-hand account of the movement; it is subsequently quoted by David Bowie in his lyrics for Scary Monsters.
1979 Performance Art by RoseLee Goldberg ‘charts new territory’ according to Robert Rosenblum, and is hailed as ‘a bible’ by DJ Spooky.
1990 Whitney Chadwick’s Women, Art, and Society is ‘packed with information, controversy, argument and very good art’ (TES). As always, the World of Art is at the vanguard.
1997 Richard J. Powell’s ‘breakthrough work‘ Black Art and Culture in the 20th Century is the first book to survey the artworks of the African diaspora.
2001 The new millennium sees the World of Art take on a new look.
2015 World of Art is always at the forefront of cuttingedge art criticism; Kelly Grovier’s book Art Since 1989 is praised by the Times Literary Supplement for its ‘sparkling prose’.
2020 The World of Art relaunches.
A contemporary new cover design based on classical principles The World of Art's new cover design features fluid shapes based on a grid inspired by the Golden Ratio, the system of mathematical proportion believed for millennia to be the secret of aesthetic harmony in nature, art and design.
A fresh, modern page layout Every element of the page grid has been reworked to: • create dynamic layouts that enable the reader to focus on the text and the imagery at the same time •
allow the images to be reproduced as large as possible, so the reader can study key works in detail as well as unearthing rarer surprises
• provide a versatile new template that works for the varied subject matters throughout the series
Launching in Spring 2020 Abstract Art
New edition Anna Moszynska A classic volume in the World of Art series by a respected scholar and teacher whose chronological approach helps clarify the thinking and practice of dozens of artists.
194 illustrations 272pp ISBN 978 0 500 204450 £14.95
Bauhaus
New edition Frank Whitford New introduction by Michael White An accessible history of the famous design school, tracing the ideas behind its conception and its highly influential teaching methods.
150 illustrations 216pp ISBN 978 0 500 204627 £14.95
New title
Central and Eastern European Art Since 1950 Maja and Reuben Fowkes
The first ever comprehensive, transnational survey of the major movements and practitioners of recent art from Central and Eastern Europe.
156 illustrations 232pp ISBN 978 0 500 204375 £16.95
Contemporary African Art New edition Sidney Littlefield Kasfir
A revised and updated edition of this seminal title, surveying the diverse, ever-evolving field of contemporary African art from the 1950s to now.
218 illustrations 304pp ISBN 978 0 500 293591 £14.95
Costume and Fashion
A Concise History • Sixth edition James Laver Updates by Amy de la Haye and Andrew Tucker A concise account of the history of fashion and costume from prehistoric times through to today, brought right up to date with a discussion about the major political shifts within the fashion industry.
342 illustrations 320pp ISBN 978 0 500 204498 £16.95
Interior Design Since 1900 Fourth edition Anne Massey
A one-volume guide to the world’s most iconic and important interiors, from William Morris’s home in London to the retail and leisure spaces of the contemporary globalized world.
227 illustrations 272pp ISBN 978 0 500 204603 £14.95
Latin American Art Since 1900 Third edition Edward Lucie-Smith
An extraordinary synthesis of the art of a continent, brought up to date with a new chapter on 21st-century art, including artists who are widely exhibited and collected outside Latin America.
191 illustrations 240pp ISBN 978 0 500 204580 £16.95
New title
Monet
James H. Rubin A new introduction to Monet, written by a world authority on Impressionism, who explains the revolutionary nature of Monet’s painting through the study of more than 150 key works.
159 illustrations 224pp ISBN 978 0 500 204474 £14.95
Movements in Art Since 1945 Fourth edition Edward Lucie-Smith
A new edition of the standard introduction to visual art in all media since 1945, with a new chapter on art since 2000 – ‘Wide-ranging, dispassionate, omnicompetent’ Sunday Times
284 illustrations 336pp ISBN 978 0 500 204535 £16.95
Turner
New edition Graham Reynolds New introduction by David Blayney Brown A classic study of Britain’s greatest painter, revised and updated by David Blayney Brown (curator of the Turner Bequest at Tate) and offering a fresh reappraisal of the artist’s life and work.
176 illustrations 216pp ISBN 978 0 500 204597 £14.95
Coming in Autumn 2020
255 illustrations | 264pp ISBN 978 0 500 204481 | £14.95
339 illustrations | 560pp ISBN 978 0 500 204566 | £14.95
370 illustrations | 256pp ISBN 978 0 500 204542 | £14.95
230 illustrations | 232pp ISBN 978 0 500 294635 | £14.95
205 illustrations | 224pp ISBN 978 0 500 204719 | £14.95
282 illustrations | 304pp ISBN 978 0 500 204559 | £14.95
517 illustrations | 520pp ISBN 978 0 500 204443 | £14.95
183 illustrations | 224pp ISBN 978 0 500 204528 | £14.95
225 illustrations | 216pp ISBN 978 0 500 204641 | £14.95
185 illustrations | 224pp ISBN 978 0 500 204726 | £14.95
Celebrate the relaunch of the World of Art series See the arts through expert eyes. Become an 'Official World of Art Stockist' and qualify for…
Point of Sale
Display materials for windows, tables and shelves
See the arts through expert eyes
See the arts through expert eyes
Shelftalkers
Double-sided A3 poster
• 100-copy floor spinner • 20 x 5-copy compartments • W 320 x D 320 x H 1680mm
Bespoke window vinyl
'Official World of Art Stockist' materials
• 40-copy table-top spinner • 8 x 5-copy compartments • W 280 x D 280 x H 650mm
'Official Stockist' window sticker
Listed as 'Official Stockist' on the Thames & Hudson website
Reaching a World of Readers The relaunch will be supported by a marketing and publicity campaign encompassing academic outreach, online, print and outdoor advertising, experiential marketing, press coverage and events.
UK- and Europe-wide academic mailings to art lecturers, teachers and academic libraries pre- and post-publication.
Features and news stories on the series relaunch in specialist art press and educational publications (eg Apollo, Education Today, TES).
World of Art-branded bicycle showcasing the redesigned and new titles to be taken to Tate Careers Fair and Freshers’ Week fairs.
Print adverts in The Art Newspaper (circ. 23k), Frieze (circ. 48k), Tate Etc. (circ. 180k), Times Literary Supplement (circ. 38k) and London Review of Books (circ. 70k).
Features on the new jacket and concept in the design press (eg Creative Review, It’s Nice That).
Reviews of individual titles in the art press, educational publications, literary journals and national press (eg Art Quarterly, Times Higher Education Supplement, Literary Review and The Times).
Digital adverts retargeting users who have visited the Thames & Hudson website.
Outdoor advertising to key art colleges.
Video and online features appearing in Google searches for art history content.
Inclusion in Books of the Year round-ups across the nationals and online.
Dedicated newsletters to 35k Thames & Hudson subscribers.
Series of events in partnership with cultural groups (eg Intelligence Squared).
Social media campaign across Thames & Hudson channels, reaching over 70k followers.