Market Analysis & Marketing Plan for 5081 Durban Ct

COMPARATIVE MARKET ANALYSIS & STRATEGIC MARKETING PLAN FOR

5081 DURBAN COURT

SILVER CREEK VALLEY COUNTRY CLUB

AN INTRODUCTION

This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed.

We have compared and reviewed your home against other homes currently on the market, whether for sale, under an agreement, or recently sold. While your home is undoubtedly unique, analyzing the market by looking for homes that have a similar style, location, features, and/or condition provides a great insight that can be leveraged to maximize the potential value of your home.

The comparative process is known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate.

When selling residential properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value.

We have included an overview of our professional commitment to service, our brokerage’s connectivity, and our dedication to ensure that your home receives the most sophisticated strategies and solutions through our innovative platform of services. We look forward to working with you.

Regards,

Thao Dang & Brian Ng Real Estate Group

409-972-1367

BLOCK CHANGE REAL ESTATE

www.blockchangere.com

ABOUT US

Block Change Real Estate is led by acclaimed agents Thao Dang and Brian Ng, who bring first-class luxury real estate services to a discerning Silicon Valley clientele. In 2003, they were named the #1 team in the U.S. and world, and they have been among the industry’s top producers for over 38 years. Highly regarded, Thao and Brian continue a multi-decade run of trust, respect, and achievements that their clients fully know and appreciate.

If you’re looking for the kind of marketing expertise and strong negotiating skills that ensure the smoothest transactions and result in top-dollar outcomes, Thao and Brian are the agents for you. As the premier brokers of Silicon Valley’s luxury homes market, they have long-standing affiliations with numerous recognized professionals throughout the region. They maintain a firm foothold on the area’s most desirable properties, and prospective clients continue to seek them out.

At Block Change Real Estate, providing the utmost care for clients is a top priority, and you can be assured that they always have your best interests in mind. Giving back to the community is another passion: they stay active in many charity organizations and serve on several boards. To their current clients and those they will be honored to one day serve, your trust in them demands only their most sincere and dedicated service. For the team at Block Change Real Estate, it’s never about anything less.

MEET OUR TEAM

Wendy Brevik Director of Operation

Everett Wong Business manager

Ashley Bledsoe Marketing Director

Corey Alverson Creative Director

Hilary Saunders, Broker R.E. & Tax Attorney DRE# 01834648

Brian Ng Co-Founder, Partner DRE# 01348634

Thao Dang Pham Co-Founder, Partner DRE# 00846794

HIGHLY RECOMMENDED BY YOUR NEIGHBORS

⭐ ⭐ ⭐ ⭐

Paul K. Evergreen, San Jose

“Selling your house within the Silicon Valley market can be a process wrought with peril. When my wife and I decided to sell our home of 26 years, we interviewed many agents and agencies and ultimately hired Brian Ng and his Block Change Real Estate team. Brian’s experience, extraordinary competency, and his second-to-none negotiation skills found our home sold at a price that both exceeded our expectations and those predicted by all of the local comparable sales reports. In summary: we sold at top dollar with a minimum of stress and leave the process feeling assured that no one but Block Change and Brian Ng could have delivered this outcome! Selling? These are your guys!

Greg Staszko, Silver Creek Valley Country Club, San Jose

kristydiep, Sunnyvale

We had such an amazing experience with Block Change Real Estate. We can not praise them enough. We were worried as we’ve been told by a lot of family and friends that buying a house is really stressful. But our experience was everything but stressful. Brian and Thao both were in communication with us from the beginning (which kept us at ease). They answered all of our questions, giving their honest opinion and kept us in the loop during the whole process. When we found the home we loved, we put an offer in and closed less than 25 days (crazy fast)! I was so impressed with Brian during the bidding war. I was worried we didn’t offer enough and I didn’t want to lose the house. I asked him if he thought we should offer more. He replied that we should hold firm and that he wants to see what he can do without having to add more money to our offer. In the end, he was right. We held firm and got our dream home. He’s the best real estate agent there is! He’s knowledgeable and has your best interest! I have been (and will continue) to tell all our friends and family about Block Change Real Estate! We are beyond pleased with our experience and you will be too!

“From the first day, Thao and Brian were on top of the sale of our home. They gave us a very clear and understandable picture of the market for our home and outlined what they were prepared to do as well as what we should expect. On the first showing, they produced interested qualified buyers. COVID and the related financial crisis took those buyers away, but Thou and Brian persevered, and we were able to sell at our price and on our terms. Throughout the process, we were kept well informed. We could not have asked for a more well organized or better executed process than that provided by Brian and Thao.” - We know Thao Dang due to our long time relationship at SCVCC. Block Change is the best Realtor in Silicon Valley and especially at SCVCC. They had a buyer lined up with all terms agreed to before we even signed the listing contract. The entire process from start to close of escrow was less than 10 days. Our lasting never hit MLS. No surprises-everything smooth. The only real estate firm to use!

agrawal_vipin. San Jose

Brian is extremely knowledgeable about the market and the area. He has excellent negotiation skills, and aware of the home buying process. He was able to structure a compelling offer letter in a non-conventional way. Highly recommend him.

John & Linda Vincent, Silver Creek Valley CC

Having Brian as my agent, made purchasing of my new home effortless and worry free - a pleasure. His knowledge of the market and the process, from property selection through negotiations and closing was always evident. His communication was alway thorough and articulate - I was cared for and felt assurance that Brian was fully engaged on my behalf. Throughout the transaction, as I had questions, Brian responded with the utmost promptness. The transaction was a complete success. There is no question I had the best representation possible.

Truong. Bayview, San Francisco

Thao is very professional and always provides immediate response. Great local knowledge. His whole team works so well together and works hard to make sure their customers are satisfied.

The process of selling a home can be very stressful Brian and his team made it a very uncomplicated process for us. His knowledge of the local area real estate market and negotiating skills really helped us through the process. His team helped us tremendously through the process of getting the house ready for staging and our move. We had also used Thao Dang and associates as our agents when we bought the house seventeen years ago. The experience was very positive even then. Would highly recommend Thao. Brian and team at Block Change Realty.

sindusingh1. San Jose

Brian Ng has been our agent for the sale and purchase of several homes since January 2006. Most recently, he helped us with the sale of our home in the Silver Creek Country Club last month. We trust Brian implicitly and cannot say enough about his professionalism and thorough, in-depth knowledge of the real estate market in the Evergreen/Silver Creek area. He has always given us open, honest, transparent advice and we have relied on his expertise to deliver results every time. On a personal note, my husband and I have loved working with him these last 15 years and we wouldn’t hesitate to recommend him in a heartbeat.

Thao and his team’s knowledge of the market and professionalism helped us get the best pricing for our home. Their years of experience definitely is reflected in their negotiation skills and their expertise behind strategy of getting the best price point for the market and region.

FULL-SERVICE REAL ESTATE

When you hire Block Change Real Estate, we will become your home’s:

MARKETING MANAGER

• Showcasing your property with the finest marketing

• Developing and implementing a customized marketing plan

• Determining the best price in line with market forces

• Communicating regularly so you are informed

LIAISON MANAGER

• Introducing new buyers to your property

• Pre-qualifying the buyers to avoid time-wasters

• Providing you with timely updates on viewings and feedback

NEGOTIATOR

• Presenting and negotiating on your behalf with potential buyers

• Advising you on the merits of each offer

• Always keeping your best interests as first priority

CLOSING MANAGER

• Providing information to the buyer in a timely manner

• Only accepting certified bank drafts

• Liaising with your lawyer/notary and delivering necessary documentation

• Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly

THE OBJECTIVE

Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.

Direct Line: 408-972-1367

FA I R M A R K E T VA LUE

With any marketing strategy, it is essential to research the market conditions that are currently influencing the marketplace and the value of its products. “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the following criteria influence the buyer:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. The following key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS:

• Price

• Terms

• Condition

• Marketing Programs

• Value

CONTROLLED BY:

• Seller

• Seller

• Seller

• Block Change Real Estate

• Buyer/Market Conditions

MARKETING FOR MAXIMUM EXPOSURE

Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.

Together we will:

• Prepare for the “Window of Opportunity”

• Leverage the attributes of your location

• Prepare and present your home ready for sale

• Highlight your home’s features through professional photography

• Showcase your home to the market through

• professional and strategic marketing

• Maximize the exposure of your home through our extensive network

• Leverage the brokerage’s reputation and recognition

• Cooperate and communicate to maintain your home’s perception of value

• Promote your home locally, nationally, and internationally

• Maximize your home’s internet exposure

• Prepare your home so that it is always ready to be shown to potential buyers

• Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation

• Finalize your sale

• Find your next dream home

THE WINDOW OF OPPORTUNITY

The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market.

In order to capitalize on this window, your home must be ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to increase exposure further.

MAKING THE MOST OF INITIAL INTEREST

Listing Price $2,088,000 Offered Accepted $2,510,000 www.5285apennines.com

Block Change Real Estate Recent Sales

Listing

SoldFor

www.1699lucca.com

Listing Price $2,758,000 Sold at $2,885,000 https://tours.vrsquadinc.com/listingpreview/63690016

Listing Price $1,998,000 SoldFor $1,995,000 www.blockchangere.com

Representing Silver Creek Valley Country Club

5651 La Seyne Pl | 5 Beds | 5.5 baths | 8,300 SF 6 Car garage | Pool-Spa | Amazing Views

Offered at $6,888,000

www.5651laseyneplace.com

2237bellington Ct | 5 Beds | 5 baths | 4,477 SF

Large over half acre lot |

Offered at $4,288,000

www.2239bellington.com

OUR CONCIERGE SERVICES

• Complimentary professional staging and interior design

• Landscaping: create curb appeal with mulch, planting flowers, trimming trees & shrubs

• Handyman Services: touch-up paint, caulking bathrooms, and miscellaneous repairs

• Detailing: stain or paint cabinets, sand, and buff hardwood floors, replace carpets

• Professional Cleaning: home interior, windows and carpets

• Heavy Lifting: moving, decluttering, packing, and storage

• Coordinate Inspection: home, roof, termite, and other needed inspections

• Provide advance NO FEE and interest-free loan for remodeling repair

• Relocation consultation and Preferred Broker networks nationally and worldwide

PRE-LISTING & PREPARATION

INSPECTION & MINOR REPAIRS

PROFESSIONAL PHOTOGRAPHY & VIDEO TOUR

DISCLOSURE & LEGAL REQUIREMENTS

LANDSCAPING & EXTERIOR

DECLUTTERING & DEEP CLEANING

PROFESSIONAL STAGING

TOUCH UP HANDYMAN PAINTING

PRESENTING YOUR HOME

A great first impression is the key to selling your house. Most buyers select their home based on emotion and then justify the decision with facts, so making the house look great is important. Remember, you have just a few seconds to create a winning first impression!

Before we put your house on the market, we will set aside some time to spruce it up and maximize its sales appeal. Homes that are clean, uncluttered, and in good repair sell much faster. We have teamed up with a group of local contractors and handymen to help get your home ready for the market.

Together we will make a list of things that need to be cleaned and repaired, and we will also estimate the time, cost, and priority of each chore. Time and money invested in these minor repairs will have maximum impact.

• Go For The Spacious Look & Declutter

• Professional Staging

• Professional Photography

• Video, Virtual Tour, Drone & Aerial Images

• Twilight Images

• Drones & Aerial Images

PROFESSIONAL STAGING

Our top-notch list of qualified, talented designers and stagers know how to make your property shine.

Today’s buyer uses online search engines to quickly scroll through listings and photos for the places that catch their eyes. The reality is if your home does not look impressive on an iPhone, tablet, or computer screen, buyers will not show up.

The numbers are clear:

Z Homes with Staging spend 78% less time on the market

Z On average, staged home sell for more than a similar unstaged home in the Bay Area

Z Staged homes get more and higher offers - (Survey of Bay Area Realtors by Destination Analysts, Inc.)

Z Well-staged properties typically earn back nearly $20 for every $1 invested.

Z It is the first and the most crucial step you can take to ensure your property gets the attention it deserves.

PROFESSIONAL PRINTING & DIRECT MAIL

PROFESSIONAL PHOTOS - VIDEO & VIRTUAL TOUR

We utilize a team of professional photographers and videographers who understand how lighting, composition, framing, and details can bring a space to life.

We will also use Matterport 3D Technology to create a virtual walkthrough of the property.

They will create a video to focus on the home’s floor plan. It will showcase all of the rooms: formal living room, grand foyer/entrance, formal dining room, spacious kitchen, family room, dining room, plus all bedrooms, etc. Your floor plan is a popular design and highly desirable among current homebuyers in our area.

If needed, the videographer can produce a lifestyle video to show some of the ways homeowners can enjoy the home’s living spaces and spacious backyard. It can display an event with family and guests socializing and enjoying the unique amenities of the property.

TWILIGHT IMAGES - DRONE & AERIAL IMAGES

DIGITAL & SOCIAL MEDIA MARKETING

With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through our extensive online partnerships.

SINGLE PROPERTY WEBSITE: Your property will have its own website: www.youraddress.com. Before going live on the MLS, our marketing team will create the website and its contents.

This unique website will provide property details and a photo gallery. This marketing strategy is very beneficial in this fast-paced market. It helps build momentum and bring local and international attention to your home.

COMING SOON CAMPAIGN: We will start marketing your home before going active on MLS Listings. We look at the most essential pre-launch strategies and statistics and target prospective buyers, agents/brokers, and neighbors who will be the most engaged and excited about your neighborhood.

Prospective buyers know your listing is coming and will sign up for the latest updates. This signup form will collect contact information and we can schedule an appointment to show your home to these people once when we go live. The coming soon marketing strategy is what drives that immediate flood of traffic to a new listing launch.

LINKEDIN, FACEBOOK, INSTAGRAM, TWITTER, AND OTHER SOCIAL MEDIA MARKETING PLATFORMS: Our marketing team will utilize our social media pages to feature your home to our network of real estate agents/ brokers, past clients, and potential buyers.

A PLATFORM FOR 24/7 WEB EXPOSURE

GO LIVE - ACTIVE ON MARKET

• Go Live on MLS: Once we activate your home on the MLS Listings, the platform will syndicate your property out to thousands of real estate websites, including Zillow, Redfin, Realtors.com, and other major real estate brokerages.

• We will have a lockbox, designed explicitly for licensed real estate agents, temporarily installed near the front entrance to enable agents to show your home. We will also install a combo lockbox for use by our preferred vendors and contractors.

• We will inform you weekly of the number of online viewings and website traffic to your home.

• Once your home is on the market, you will be receiving regular updates about the number of showings, feedback from prospective buyers, and any offers received.

GREATER EXPOSURE

International Networks & Top Networks Of Realtors

• Our extensive network of clients and agent include our local, state, national, and international connections.

• We have access to Global Luxury Conclave, our Side, Inc.’s networks, plus premier real estate offices in the Bay Area. We network with professionals at other venues, upscale businesses, restaurants, wineries, private country clubs, as well as private organizations and exclusive clubs.

• We also have connections with numerous professional offices, venture capitalists, wealth management firms, law firms, and high-tech companies in Silicon Valley.

STEPS TO A POSITIVE SHOWING

This page describes the key steps to ensure a positive showing of your property. You only get one opportunity to make a good first impression, so you want to make it count. By following these guidelines, you will enhance the attractiveness of your property and reduce the time it takes to generate serious offers.

FIRST IMPRESSIONS

How your property appears from the outside is important. To make a good first impression on a buyer, a clean driveway, a freshly mowed lawn, or a trimmed hedge will work wonders. Do a critical inspection of the exterior of your property, paying special attention to the condition of your windows, shutters, screens, and gutters. One of the first things a buyer will notice is the need for painting. If your property looks like it needs painting, many buyers will form an unfavorable impression. Elsewhere, little things count. Make sure the front door is spotless, including the doorknob, and that the windows gleam.

CLEANLINESS COUNTS

Once inside your property, one of the key factors that influence its appeal to a buyer is cleanliness. Most important are the front hallway, the kitchen, and the bathrooms. Do a room-by-room cleaning, and don’t forget any out-of-sight areas because that’s often where a discriminating buyer will look first.

The state of the carpets can also be a determining factor. At the very least, have your carpets cleaned, and if they are worn, it’s wise to replace them or remove them if there is hardwood underneath.

LESS IS MORE

Clutter makes a poor impression. In closets, cabinets, kitchen countertops, and other storage areas like basements, remove anything not needed for daily housekeeping. To make each room in your property look larger, get rid of or donate unnecessary furniture. Walk through your property and think: “Less is more.”

REPAIRS

Make sure everything is in good working order. Dripping faucets, squeaky steps, and loose doorknobs can easily create a bad impression and reduce the value of your property. A few hours spent on repairs, whether by yourself or a tradesman, can pay big dividends when an offer is made.

LITTLE THINGS COUNT

It’s easy to improve the appearance of any room. You may want to replace worn rugs or small pillows, put new towels in the bathroom or brighten up a room with a vase of flowers. Work Together. Get all the members of your household to work together when it comes to getting – and keeping – your property ready to view. By getting everyone into the habit of spending a few minutes tidying up every morning for an afternoon showing, you improve your chances considerably.

PRE-SALE DISCLOSURE PACKAGE

Before submitting an offer, all interested buyers must review, read, and approve the disclosure package.

• All required government-related real estate disclosures forms to be reviewed and signed – There are about 60-70 documents needed for the Local, State, and Federal governments and lending institutions.

• Homeowner Association documents (HOA): If applicable, these are ordered by the Title company. It is customary for the seller to pay for the preparation of the HOA documents.

• We will open escrow and order a preliminary title report – We will obtain the report and review it to ensure no liens or encumbrances are incorrectly recorded on the property. We will review any information related to property usage: Easement, Cloud title, or any documented information that affects the property used.

• We will order NHD Report for your property. It is an evaluation to see if your house is within a designated hazard area.

• Order Home warranty for the property, if desired by the seller

• Order Property inspections including Home, Termite, and Roof, as well as other applicable inspections needed such as Pool or foundation

• Obtain an appraisal to ensure the home value for prospective buyers, if necessary

OFFER & NEGOTIATIONS

MARKET ANALYSIS

A market analysis report will be compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.

FINALIZING THE SALE

Before the sale becomes final, a myriad of details must be attended to, including offers, counteroffers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.

We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property.

We’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we are building a relationship. Please let us know when we can be of service.