U7 Brief

CREATIVE AND MEDIA PRODUCTION LEVEL 3 EXTENDED DIPLOMA

Understanding the Creative Media Sector Unit 7 LO1; LO2; LO3; LO4; LO5 Sarah Wilson & Adam Jones Date Issued: 9th November 2015 Final Deadline: 12th February 2016

Aim and Purpose This unit aims to give learners an understanding of the creative media sector. The unit covers the sector’s industries and their ownership, and legal and regulatory issues. Learners will also develop an understanding of employment opportunities, working conditions and how to apply for work in the media sector.

Unit Introduction The media industries are expanding on a national and global level. Recruitment to the sector has accelerated offering new professional opportunities. There are more people working in the media today than in any other employment sector.

Developments over the last two decades have also taken place across the sector in response to technological changes, with a notable impact on media production, distribution and patterns of employment. Other wider developments include deregulation and the debate over the status and funding of public service broadcasting. The ongoing developments in digital media technology are creating a highly mixed and competitive environment. All these developments will affect those seeking employment in the media sector.

In this unit learners will develop an understanding of the professional practices essential to working in any of the media industries. Learners will understand that media industries are diverse and made up of many different organisational structures which operate at a local, national and global level. Learners will gain an essential understanding of employment opportunities and job roles in the sector and will think about how they can become skilled and multi-skilled through training and professional development. They will also develop some knowledge of financial issues and ownership trends.

The unit will enable learners to understand their professional role within a set of legal and ethical constraints.

They will learn about the regulatory issues and organisations relevant to media industries, which determine both the scope of and limitations on professional practice.

Guidance: Create tabs on website Unit 7 U7 LO1 U7 LO2 & LO3 U7 LO4 & LO5 Referencing: Please make sure all research is referenced – any work being plagiarised will fail http://www.wikihow.com/Cite-a-Website - Guidance can be found here

U7 LO1: Understand the structure and ownership of the media sector Deadline:

1A – 27th November 2015 1B – 26th November 2015 1C – 26th November 2015

LO Aim: To comprehensively explain the structure and ownership of the media sector with reference to elucidated examples.

Task Description: Vibe Productions have been asked to interview potential employees in the media industry. In order for your interview to be successful, it is important that you understand your chosen sector and the structure of ownership within it.

This assignment requires you to undertake in-depth research on your individual area that you wish to pursue a career in.

An individually written report will be produced from this research, addressing areas such as ownership, integration and competitors.

Task 1: Research

Individually research your chosen sector. Make comprehensive notes on the structure of your chosen sector with supporting examples.

For example: If you have chosen to be a producer for Hollywood studios you would look at the Big 8 studios - Fox / Paramount / Disney etc.. and discuss the following

You are now required to RESEARCH (Add examples of your research to your weebly page – pictures / print screens etc..) and make NOTES on the research (print out research and highlight areas / write over pieces of work / photocopy books etc.. and upload this work as forms of note taking)

Task 2: Write Research Piece

You are now required to write a research piece on your chosen sector. Your piece should cover all of the following.                 

Private ownership Multinationals Independents Conglomerates Cross-media Vertical and horizontal integration Share of ownership Mergers and takeovers Cross-media regulation Sources of income Product diversity Profitability of product range Organisational objectives Licenses and franchises Competitors Customers National and global competition and trends

U7 LO2: Understand ethical and legal constraints within the media sector U7 LO3: Understand the regulation of the media sector Deadline: Your 3rd Unit 7 lesson – week commencing 14th December 2015

LO Aim: To comprehensively explain ethical and legal constraints and regulatory issues affecting the media sector with reference to elucidated examples.

Task Description For you to work effectively in your chosen sector of the industry, it is essential you know the relevant legal and regulatory guidelines.

All work produced in this industry must follow a fairly strict set of rules. This is to avoid being sued for things such as defamation and libel, whilst also fairly representing those who work for a company and those being portrayed.

For this assignment, you will undertake in-depth research and produce a written report on how your chosen sector deals with these issues.

Task 1: Research Individually research the legal, ethical and regulatory constraints within your chosen sector.

You MUST make notes with supporting examples, as these will also be uploaded.

Task 2: Written Research Piece In order to get the job you are required to understand the following within the media sector your have chosen. During the interview you will be asked to hand over a written document containing information on the following aspects of your area.        

Video Recording Act Copyright Law Films Act Ethical Issues Representation of Gender Representation of Religion Relevant Regulatory Bodies Regulation

U7 LO4: Know about employment opportunities and job roles in the media sector U7 LO5: Be able to prepare personal career development material Deadline: LO4 to be completed by 3rd lesson – week commencing 25th January 2016 LO5 Interviews to take place during lessons –week commencing 1st February 2016

LO4 Aim: To comprehensively explain employment opportunities and job roles in the media sector with reference to elucidated examples.

LO5 Aim: To prepare personal career development material to a quality that reflects near professional standards, consistently using correct formal language.

Task Description Following the extensive research of your chosen sector, you need to fully prepare for your chosen job application.

Being fully prepared for an interview significantly improves your chances of success.

For this assignment, you are required to find a current ‘live’ job to apply for. To prepare for your interview you will complete a covering letter, a CV and a show reel in order to sell yourself to the company.

You will be interviewed as if applying for the job, in which you will be required to discuss the issues you have been researching over the previous 3 learning objectives.

Task 1: Research: You will be asked the following questions in your job interview.

Find out the answers and make notes on your weebly page. You must know these answers for your job (you are not allowed to take notes in with you) 

How many people are employed in your chosen media sector?



What are the different roles available in this sector? (Creative, technical, editorial, marketing, managerial, administrative, legal, financial) What are the requirements of getting into jobs like this? Education / career development



Task 2: Applying for a job Find out the difference between Freelance, permanent and casual work within your chosen sector

Task 3: Where can you apply for media based jobs? Look at careers fairs / newspapers / trade magazine.

Make a list of these locations / print screen them and add them to your weebly page

Task 4: Apply for it (in theory) You are now required to put a CV and covering letter together for the job focusing on all your skills you have learned over the past few years (both personal and professional) Put either a show reel together or use your weebly website as a portfolio (your website will be marked on its presentation and content / layout / design) Research all the elements of the job and upload these along with your CV to LO4 /5

Task 5: Turn up for your job interview (see allocated time slots below).You must be dressed appropriately (look at the company – they may or may not want suited and

booted).

Bring you CV and covering letter Be prepared to answer questions on the industry You will be asked to produce a show reel / website of your work Written document on the regulatory bodies and the issues they face with regard to ethics An understanding of the business and how mergers and integration takes place within your sector

The interviews will take place during your lessons and will last 10 minutes each.

1A

Jack Callum Jason Josh Isla Oskar Matt Charlotte K Sam Kieran Shane Lucy Amelia Charlotte W Tara Seb Emily Faryal Victoria Charlotte P

Monday 1st February 2016 14:30 James 14:45 15:00 15:15 15:30 15:45 Thursday 4th February 2016 14:30 James 14:45 15:00 15:15 15:30 15:45 Friday 5th February 2016 10:30 James Some of these are during lunchtime – 10:45 you must still attend 11:00 11:15 11:30 11:45 12:00 12:15

1B

Lachlan Linus Sam Rosina Claire Henry Owen Cameron Jacob Niamh Daniel Millie Joe Byron Honor George Ellie

onday 1st February 2016 13:05 Alan 13:20 13:35 13:50 14:05 Tuesday 2nd February 2016 10:30 Alan 10:45 11:00 11:15 11:30 11:45 Thursday 4th February 2016 8:50 Alan 9:05 9:20 9:35 9:50 10:05

1C

Harry J Dominic Denis Max Josh Lucy Darcey Morgan Louis Bradley Edie Harry D Isabella Alec Adam Sam Cherry

Monday 1st February 2016 13:00 Adam 13:15 13:30 13:45 14:00 Tuesday 2nd February 2016 14:35 Lisa 14:50 15:05 15:20 15:35 15:50 Thursday 4th February 2016 14:35 Adam 14:50 15:05 15:20 15:35 15:50

Resources

Textbooks Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Student Book Baylis P, Freedman A, Procter N et al – BTEC Level 3 National Creative Media Production, Teaching Resource Pack Baylis P, Holmes P, Starkey G – BTEC National in Media Production Branston G, Stafford R – The Media Students Book Briggs A, Cobley P – The Media: An Introduction Holt J, Perren A – Media Industries: History, Theory, and Method Nicol A, and Robertson G – Media Law O’Sullivan, T Dutton, Rayner B– Studying the Media: An Introduction Sumner D, Rhoades S – Magazines: A Complete Guide to the Industry Websites www.asa.org.uk www.bbc.co.uk/jobs/workexperience/index.shtml www.bbc.co.uk/mediacareersday.co.uk www.bbfc.co.uk www.bfi.org.uk www.bima.co.uk www.dcf.org.uk www.ivca.org www.journalism.co.uk www.nmk.co.uk www.nuj.co.uk www.ofcom.org.uk www.pact.co.uk www.skillset.org.uk www.vlv.org.uk

Grading Criteria