Focus on innovation and business development
The Bridge business innovators
The creation and profitable use of the new Discover – Develop – Deliver
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Our mission
The Bridge discovers, develops and delivers new business for companies. Considering different perspectives, The Bridge constructs surprising business concepts and bridges the gap between existing and new business. Professionals at The Bridge have proven their capability to turn goal oriented innovation & renewal into positive impact on business, entrepreneurial culture, and the business ecosystem of the client.
The Bridge is part of Twynstra Gudde, one of the leading independent management consultancies in The Netherlands
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We are backed by a strong international partnership
US
Japan Netherlands Amersfoort China United Arab Emirates
Brazil
India
Germany
Hong Kong
Australia
Current offices
Singapore
Planned offices
Belgium Brussels
Hungary
UK Austria France Portugal - 9 partner companies - 2500 managers & consultants - Strategy Execution, Growth &Renewal, Business Performance, IT Management
Romania
Spain
Italy Switzerland
Source: North Highland, 2011
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We serve clients across 7 business areas
Bio-Based & Sustainability
Construction & Installation
Energy & Utilities
High-Tech
Materials
Life Sciences
Facility & Staffing Services 4
Creating value for clients:
Bio-Based & Sustainability
We want to start a biobased research program How can we bring companies and universities together around this subject? How can we help companies make their biobased challenges explicit and share their efforts?
Construction & Installation
We have developed a totally new housing concept What are real customer benefits? How do we sell this concept? To whom and why would they buy it?
Energy & Utilities
We want to create insights on how different target groups use water What target groups do we need to take into account and how will we gather data? How do we convert the outcome into future business success?
High-Tech
We want to shift from products to solutions as the basis for our revenue model What are hiddden customer needs? How do we position our new offering? What would be a suitable earnings model? Who would be our launching customer ?
Materials
We want to speed up commercialization of materials based on new technology What are the hotspots in the market? What is the fit with value curves of potential cusiomers? What is the most attractive Go to Market strategy: Cost of Ownership or Transaction?
Life Sciences
We have grown strongly over the years. We worry about decline in growth How can we radically improve our innovation performance? How do we build a climate fostering innovation and growth?
Facility & Staffing Services
We want to reinvent our ways of collaboration to ensure future cash What partners do we need to focus on? What should be our future business model? How do we manage the required changes in culture and processes? 5
Radical innovation
Business as unusual
Re-inventing your business
Incremental innovation
Degree of newness in the business portfolio
For clients we create access to three additional revenue streams
Terminate/ exit business
Making new & better things
Making things better Current revenues
Focus of The Bridge More of the same revenues
Additional sources of revenues
New sources of revenues
Nature of the sources of revenues and margins Source: Mason & Rohner, 2002
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We consider and align all business dimensions in search of new business success
Customers (WHO?) Channels
Supply Chain
Platforms
Organization
Processes (HOW?)
Incremental
Substantial
Radical
Products (WHAT?)
Solutions
Partner Network
Cost Structure
Transactions Revenue Models (HOW MUCH?)
Source: Mohan Sawney, MIT Sloan School of Management
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We strive for reducing Time to Market & Time to Profit
Future business, future cash Future value portfolio =
Σ(
expected cash project
*
Current business, current cash
)
Value free cash flow current business
risk
Forecast ideas
concepts
start-ups
2012
New -> Current
Revenues Product a Product b Costs …. …. Net Cash Flow
2013 2014
100 60
110 80
122 100
30
40
60
• higher risks • higher returns
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Risk: costs and implications of failure
We are a comitted partner in all stages of the business innovation process
Expensive mistakes
Cheap mistakes
t en p s
s & o’ r ts u e E s as on
e rc u so re
s
Effective Implementation
Attractive Opportunities
1. Discover
Feasible Business Models
2. Develop
3. Deliver
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Discover: identify new growth opportunities Competitive Rivalry Technological Disruption
Portfolio of Qualified Opportunities
Material Scarcity Sustainability Societal Challenges Behavioral Changes
What are our innovative ambitions? What are market driven opportunity areas?
Changing Economy & Regulations
Shared Expertise Sessions
Corporate Venturing Strategies
Technology & Market Research
Customer Journeys
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Develop: construct and test the “new�
Resources versus Ambitions Proof of Concept
Exciting and Actionable Business Plans
Make, Buy or Ally Lead Time Reduction
Setting up Collaborations
Are the opportunities real, can we win & is it worth winning ?
Creation of Project Offices
Developing Management Skills
Testing Critical Success Factors 11
Deliver: get the new business going Closing first sales Construct Partnerships
Business Impact & Cultural Change
Remove resistance to Change Align Go to Market Establish Operations Boost Commercial Power
Change Management
How do we offer tangible customer value and ensure business success ?
Lead Generation
Setting up Exit Strategies
Roll-Out Offices
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We are The Bridge to your new business More information Stationsplein 1 Postbus 907 3800 AX Amersfoort
033 4677470
info@thebridge.nl www.thebridge.nl
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