The Bridge Presentation

Focus on innovation and business development

The Bridge business innovators

The creation and profitable use of the new Discover – Develop – Deliver

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Our mission

The Bridge discovers, develops and delivers new business for companies.

Considering different perspectives, The Bridge constructs surprising business concepts and bridges the gap between existing and new business.

Professionals at The Bridge have proven their capability to turn goal oriented innovation & renewal into positive impact on business, entrepreneurial culture, and the business ecosystem of the client.

The Bridge is part of Twynstra Gudde, one of the leading independent management consultancies in The Netherlands

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We are backed by a strong international partnership

US

Japan Netherlands Amersfoort China United Arab Emirates

Brazil

India

Germany

Hong Kong

Australia

Current offices

Singapore

Planned offices

Belgium Brussels

Hungary

UK Austria France Portugal - 9 partner companies - 2500 managers & consultants - Strategy Execution, Growth &Renewal, Business Performance, IT Management

Romania

Spain

Italy Switzerland

Source: North Highland, 2011

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We serve clients across 7 business areas

Bio-Based & Sustainability

Construction & Installation

Energy & Utilities

High-Tech

Materials

Life Sciences

Facility & Staffing Services 4

Creating value for clients:

Bio-Based & Sustainability

We want to start a biobased research program How can we bring companies and universities together around this subject?

How can we help companies make their biobased challenges explicit and share their efforts?

Construction & Installation

We have developed a totally new housing concept What are real customer benefits? How do we sell this concept?

To whom and why would they buy it?

Energy & Utilities

We want to create insights on how different target groups use water What target groups do we need to take into account and how will we gather data?

How do we convert the outcome into future business success?

High-Tech

We want to shift from products to solutions as the basis for our revenue model What are hiddden customer needs? How do we position our new offering?

What would be a suitable earnings model? Who would be our launching customer ?

Materials

We want to speed up commercialization of materials based on new technology What are the hotspots in the market? What is the fit with value curves of potential cusiomers?

What is the most attractive Go to Market strategy: Cost of Ownership or Transaction?

Life Sciences

We have grown strongly over the years. We worry about decline in growth How can we radically improve our innovation performance?

How do we build a climate fostering innovation and growth?

Facility & Staffing Services

We want to reinvent our ways of collaboration to ensure future cash What partners do we need to focus on? What should be our future business model?

How do we manage the required changes in culture and processes?

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Radical innovation

Business as unusual

Re-inventing your business

Incremental innovation

Degree of newness in the business portfolio

For clients we create access to three additional revenue streams

Terminate/ exit business

Making new & better things

Making things better Current revenues

Focus of The Bridge More of the same revenues

Additional sources of revenues

New sources of revenues

Nature of the sources of revenues and margins Source: Mason & Rohner, 2002

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We consider and align all business dimensions in search of new business success

Customers (WHO?) Channels

Supply Chain

Platforms

Organization

Processes (HOW?)

Incremental

Substantial

Radical

Products (WHAT?)

Solutions

Partner Network

Cost Structure

Transactions Revenue Models (HOW MUCH?)

Source: Mohan Sawney, MIT Sloan School of Management

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We strive for reducing Time to Market & Time to Profit

Future business, future cash Future value portfolio =

Σ(

expected cash project

*

Current business, current cash

)

Value free cash flow current business

risk

Forecast ideas

concepts

start-ups

2012

New -> Current

Revenues Product a Product b Costs …. ….

Net Cash Flow

2013 2014

100 60

110 80

122 100

30

40

60

• higher risks • higher returns

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Risk: costs and implications of failure

We are a comitted partner in all stages of the business innovation process

Expensive mistakes

Cheap mistakes

t en p s

s & o’ r ts u e E s as on

e rc u so re

s

Effective Implementation

Attractive Opportunities

1. Discover

Feasible Business Models

2. Develop

3. Deliver

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Discover: identify new growth opportunities Competitive Rivalry Technological Disruption

Portfolio of Qualified Opportunities

Material Scarcity Sustainability Societal Challenges Behavioral Changes

What are our innovative ambitions?

What are market driven opportunity areas?

Changing Economy & Regulations

Shared Expertise Sessions

Corporate Venturing Strategies

Technology & Market Research

Customer Journeys

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Develop: construct and test the “new�

Resources versus Ambitions Proof of Concept

Exciting and Actionable Business Plans

Make, Buy or Ally Lead Time Reduction

Setting up Collaborations

Are the opportunities real, can we win & is it worth winning ?

Creation of Project Offices

Developing Management Skills

Testing Critical Success Factors 11

Deliver: get the new business going Closing first sales Construct Partnerships

Business Impact & Cultural Change

Remove resistance to Change Align Go to Market Establish Operations Boost Commercial Power

Change Management

How do we offer tangible customer value and ensure business success ?

Lead Generation

Setting up Exit Strategies

Roll-Out Offices

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We are The Bridge to your new business More information Stationsplein 1 Postbus 907 3800 AX Amersfoort

033 4677470

info@thebridge.nl www.thebridge.nl

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