The 15th Annual Rosoff Awards Program

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THE 15TH ANNUAL ROSOFF AWARDS

Co-Presented by The Ad Club and Deloitte & Touche LLP





THE 15TH ANNUAL Arnold Z. Rosoff founded Arnold Worldwide in 1946, and made it his mission to increase the focus on workplace diversity at Arnold and beyond. The creation of The Ad Club’s Rosoff Awards, now in its 15th year, is part of his legacy. The Rosoff Awards were conceived to honor visionaries of the Boston business community who recognize that having a diverse workforce and operating in an inclusive environment can better serve the needs of a diverse population. Over the past 15 years, the ceremony has become one of New England’s premier diversity celebrations, honoring companies with meaningful diversity, mentoring and inclusion programs, and individuals who have displayed a personal commitment by devoting countless hours to this important cause. Congratulations to the 2011 winners for their tireless efforts and devotion to this mission!


Thank You To: A Special Thanks To: Rosoff Board of Overseers

2011 Rosoff Committee

The Ad Club Staff

William Bacic * committee chair Deloitte

Joyce Beach Blue Cross Blue Shield of Massachusetts

Kathy Kiely President

Milton Benjamin Initiative for a New Economy Beverly Edgehill The Partnership, Inc. Deborah Enos Neighborhood Health Plan Carol Fulp John Hancock Andrew Graff Allen & Gerritsen Hannah Grove State Street Corporation Kathy Kiely The Ad Club Keith Peden Raytheon Joan Reede, MD Harvard Medical School Billie Rosoff DR. Katherine Sloan Formerly of Massachusetts College of Art & Design Robert Turner Commonwealth Compact

Barbara Calautti Deloitte Lisa Coleman Harvard University John Coombe Liberty Mutual Paul Francisco Foster & Francisco Michael James Independent Tara Knowles Deloitte Taidgh McClory CB Richard Ellis Gerald Powderly Deloitte Casey Recupero Year Up Malcolm Rogers Museum of Fine Arts, Boston Michael Scannell State Street Corporation Sandra Sims-Williams Vivaki Jerome Smalls The TJX Companies, Inc. James Sturgis Stop & Shop Natasha Varyani McCarter English LLP James Wooten Mullen

Jessica Clarke Controller Zach Cole Director of Social Media Clare Cox Director of Professional Development John DeGray Art Director Casey Guerin Assistant to the President Laura Kinson Director of Events Kate McCabe Director of Content Michael Mish Director of Partnerships Ellis Reavey Content Consultant Hari Skourtis Art Director


The Ad Club Executive Board

The Ad Club Board of Directors

Andrew Graff Allen & Gerritsen

Jim Bacharach John Hancock

Jim Norton AOL

Lisa DeSisto Boston.com & Boston Globe Media

Barbara Calautti Deloitte

Jo-Anne Harris Nyer The TJX Companies, Inc.

Sarah Fay Independent

Gary Colen AMP Agency

Anne-Marie Kline Digitas

John Coombe Liberty Mutual

Hunter O’Hanian Massachusetts College of Art & Design

Christian Meyer GSN Digital

Tim Davies Blitz Media

Ed Piette WBZ-TV & TV38

Anthony Evrard Independent

Chip Rives TRP Sports & Entertainment Marketing

Bill Fox Fidelity Investments

Rob Weisberg Zipcar

Jeff Greenler Monster Randy Hano Boston Magazine Eric Healy Sapient Teresa Herd Staples Ian Karnell One to One Jeremi Karnell One to One Karen Lederer Blue Cross Blue Shield of Massachusetts Keith Lorizio Microsoft Advertiser & Publisher Solutions John MacNeil Moody Street Pictures Lynne Montesanto The Wall Street Journal

Kenneth Romanzi Ocean Spray Cranberries, Inc. Darren Ross Cramer Baba Shetty Hill Holliday Margie Sullivan Redtree Productions David Swaebe Mullen Hal Tovin Belmont Savings Bank Laura West MNI Matt Wohl Welch’s Christopher Woods Google, Inc.


Thank You To our sponsors: Diversity Champion


This Evening’s Program Prelude

Opening Performance by Oladunni Oladipo

Welcome & Opening Remarks Kathy Kiely || President || The Ad Club

William Bacic || New England Managing Partner || Deloitte & Touche LLP

Keynote Speaker

Anne Fudge || Former Chairman & CEO || Young & Rubicam Brands

Award Ceremony Diversity Initiative: Internal Diversity Initiative: External Marketing to a Diverse Audience Mentor Award Champion of Change

Rosoff Scholars Partnership

“Artward Bound” with Massachusetts College of Art & Design

Reception & Cocktails The Art of the Americas Wing Access & The Chihuly Exhibit


A Letter From KATHY KIELY || president || the ad CluB Today, as we celebrate the 15th anniversary of The Rosoff Awards, we remember fondly Arnold Z. Rosoff, the visionary behind the award. He would be so very proud of this event and specifically our choice of venue. How fitting it is to be celebrating diversity in a room surrounded by the work of Dale Chihuly. His work is colorful, exotic, bold and brilliant. Chihuly forces us to rethink all of our perceptions of glass. As we celebrate diversity tonight and have the luxury of touring the Chihuly Exhibit, I hope we will all be inspired by Chihuly’s bold use of color. And may the winners of The Rosoff Awards this evening stand as tall as Chihuly’s 42 ft. green tree. We would like to thank our sponsors for making this remarkable celebration possible and thank our committee for their time and dedication to this thoughtful process. Tonight we honor all of you who are determined to change the face of corporate America, because the only acceptable glass ceiling is Chihuly’s here at the MFA. Have a wonderful evening.

Sincerely,

Kathy Kiely President The Ad Club


A Letter From WILLIAM K. BACIC

|| new england Managing partner || deloitte & touChe llp || 2011 rosoff Board of overseers

Congratulations to this year’s Rosoff Award winners. It is truly an honor for Deloitte to team with The Ad Club to present this year’s awards recognizing organizations and individuals with meaningful diversity, mentoring and inclusion programs. In the 15 years since the launch of the Rosoff Awards, the face of Boston has changed. The “Big Dig” transformed the downtown area, making it friendlier and more accessible. The literal face of Boston has changed, too. In the 1990s, only 41% of city residents were of a diverse background - today that number is 53%. There is still much work to be done to foster more inclusive workplaces and take advantage of the power of New England’s growing diversity. Businesses cannot afford to ignore all of this talent. They must invest in attracting, developing and retaining top talent of all backgrounds to fuel their growth. The organizations being honored by the Rosoff Awards recognize the importance of an inclusive environment and have implemented effective programs around recruiting, retaining and advancing talent. Even in hard economic times, Rosoff winners maintain a strong focus on diversity and inclusion because they understand that a more diverse workforce has a measurable impact on their bottom lines. At Deloitte, we know that our ability to deliver a diverse and empowered workforce is critical to our business performance. Our clients expect our teams to be high performing with a range of perspectives. The global economy requires a broad set of skills and increased innovation to serve the global marketplace. So our work, and the work of Rosoff Award winners, continues. Congratulations to this year’s Rosoff Award winners. We salute your efforts to change the face of New England’s workforce to reflect our community.

William K. Bacic New England Managing Partner Deloitte & Touche LLP

AS USED IN THIS DOCUMENT, “DELOITTE” MEANS DELOITTE LLP AND ITS SUBSIDIARIES. PLEASE SEE WWW.DELOITTE.COM/US/ABOUT FOR A DETAILED DESCRIPTION OF THE LEGAL STRUCTURE OF DELOITTE LLP AND ITS SUBSIDIARIES.


Keynote Speaker ANN FUDGE || forMer ChairMan & Ceo || young & ruBiCaM Brands Ann Fudge is Former Chairman and CEO of Young & Rubicam Brands, a global network of pre-eminent companies across the full range of marketing communications. Young & Rubicam Brands companies include Y&R (advertising), Burson-Marsteller (public relations/public affairs), Wunderman (direct and database marketing), Landor Associates (brand consulting and creative design), Sudler & Hennessey (strategic healthcare communications) and Cohn & Wolfe (public relations), among others. Prior to Young & Rubicam Brands, Ms. Fudge served as President, Beverages, Desserts and Post Division – a $5 billion unit of Kraft Foods. She served on Kraft’s Management Committee and has managed many businesses including Maxwell House Coffee, Gevalia Kaffe, Kool Aid, Crystal Light, Post cereals, Jell-O desserts and Altoids. Before joining General Foods, she spent nine years at General Mills, where she began as a Marketing Assistant and rose to the level of Marketing Director. She serves on the Board of Directors of General Electric, Novartis, and Unilever. She is a trustee of Morehouse College and the Brookings Institution. Ms. Fudge also serves on the Board of the Rockefeller Foundation, the Council on Foreign Relations, and is Chair of the U.S. Program Advisory Panel for the Gates Foundation. She has served as Vice Chair of the Harvard Board of Overseers, on the Board of Catalyst, the NY Philharmonic and on the Board of Governors for the Boys and Girls Clubs of America. She has also served on the Board of the Federal Reserve Bank of New York, Liz Claiborne, Allied Signal, Honeywell, and Marriott International.

Ms. Fudge has received the Matrix Award for Advertising from New York Women in Communication and was a recipient of the NY Executive Council’s Ten Awards for leadership and innovation in business. She was named one of Time Magazine’s Global Business Influentials. Among her other honors are Leadership Awards from the Minneapolis and New York City YWCA, an Alumni Achievement Award from Harvard Business School, a Lifetime Achievement Award from Ebony magazine, and a Legacy Award in Business from Black Enterprise magazine. She has been profiled in Black Enterprise, Business Week and The New York Times, among others and named by Fortune magazine as one of the “50 Most Powerful Women in American Business.” Ms. Fudge received her BA from Simmons College and her MBA from Harvard University Graduate School of Business. Ms. Fudge is married and has two sons and five grandchildren.


Emcee JONATHAN ELIAS || wBz-tv news anChor & reporter || wBz-tv For more than a quarter century Jonathan Elias has been an award winning journalist. He anchors WBZ-TV news at 5pm and 5:30pm and he reports for WBZ-TV news at 11pm. Since joining the team in 2007 he has won eight Emmy awards including Best Anchor and Best Reporter three times. In addition to his work with local charities, Elias is involved with the U.S. Military. He serves as the Honorary Commander of Hanscom Air Force Base, and also teaches once a year at the U.S. Army War College in Carlisle, Pennsylvania. Elias joined WBZ-TV from KNXV in Phoenix, AZ. He served as the main anchor for five years. He also traveled the country reporting stories such as Hurricane Katrina, Hurricane Rita and the Washington D.C. sniper shootings. While in Phoenix his investigative work won him a George Foster Peabody Award, an Emmy award, a National Headliner Award, and an Investigative Reporters and Editors certificate. He also formed the “Welcome Home Project” to honor and recognize returning veterans from Iraq and Afghanistan. Prior to Phoenix, Elias was the main anchor at KCBS-TV in Los Angeles, CA. In his five years at the station he won a Golden Mike for his work during the Jewish Day Care Center shooting. He also anchored for hours following the crash of Alaskan Airlines flight 261. He spent a great deal of time helping local charities with fundraisers and events, and he also helped promote awareness about the need to build the World War 11 Memorial in Washington D.C.

In the early 90’s Elias worked at WCCO-TV in Minneapolis, MN. He was the 5pm anchor and 10pm reporter. For five years he traveled the country covering a variety of stories including the Oklahoma City bombing, the crash of TWA flight 800, the Northridge earthquake, and the O.J. Simpson murder trial. He was a part of the team that won a George Foster Peabody Award, and he won Emmy awards for his anchoring and reporting. Early in his career he worked in Birmingham, Alabama and Sacramento, California. In that time he headed up an investigative unit and been a traveling correspondent that reported from the L.A. Riots, Oakland Hills Fire, Landers Earthquake and a half dozen huge wildfires. In all, he’s won 2 Peabody Awards, 16 Emmys and more than 15 Associated Press Awards. Jonathan has a B.A. in history from California State University at Northridge. He and his wife Holly met when they were five years old. He has two kids and loves spending his off time with his family. He enjoys golf, martial arts, weightlifting, rock climbing, and target shooting. Now and then he likes to play the piano or “pick his banjo”.


Opening Performance OLADUNNI OLADIPO Twelve-year-old Oladunni Oladipo started her professional music career four years ago with the Boston Pops and has performed with the orchestra many times, including an appearance at the 2009 Fourth of July concert at the Esplanade. Already branded a regional phenom, she continues to dazzle audiences throughout the area. Oladunni has performed the National Anthem for the Boston Red Sox and Boston Cannons, and is a fan favorite with the Boston Celtics at the TD Garden. Oladunni particularly enjoys lending her voice to charitable causes, and has been featured at events for

Children’s Hospital, Newton-Wellesley Hospital, the American Heart Association, and the 9/11 Commission. She has appeared on the Fox 25 Morning Show, WBZ Channel 4, and WHDH’s “Urban Update.” In collaboration with her other singing siblings, the Oladipo Sisters, Oladunni just released her debut album titled “The Mighty One,” an original compilation of contemporary gospel songs.

Reception Entertainment INTERNATIONAL STRING TRIO The International String Trio prides itself on its stylistic diversity, delivering gypsy jazz, Appalachian folk, acoustic world music, virtuosic classical arrangements and popular songs from movie soundtracks. The Trio enjoys using the diverse cultural backgrounds of its members, hailing from Russia, Japan and England, to influence its unique performance aesthetic. Performing up to 120 events a year, including festivals, concert halls, jazz clubs, schools and universities, the Trio is experienced at performing at a multitude of venues. Their shows are enormously entertaining, as the Trio strives

to provide energetic yet intimate performances. With each and every performance, the Trio enjoys leading its audiences on a cultural musical journey around the world. Through these means, their music is instantly appealing to a wide range of audiences. The group’s latest CD release, “Appalachia,” is an acoustic collection of refined and articulate arrangements, exclusive to this rare instrumentation.


Congratulations to the 2011 Nominees

Adnetik

Initiative for a New Economy

Claritza Abreau, MA Department of Health and Human Services

Brigham and Women’s Hospital

John Hancock

Wayne Budd, Goodwin Procter LLP

Comcast

Kelley Chunn & Associates

Jeanne Dasaro, The New Prosperity Initiative - Wonder Women of Boston

Commonwealth Compact

Marlo Marketing/Communications

Kim Dukes-Rivers, Diversity Staffing Pros

Conover Tuttle Pace

Massachusetts National Guard

Yvonne Garcia, Liberty Mutual

Cooley Manion Jones LLP

Microsoft

Karen Kaplan, Hill Holliday

Digitas

Mullen

Sa’adiyah Masoud, Donovan Hatem LLP

Edwards Angell Palmer & Dodge LLP

Neighborhood Health Plan

Paula Parnagian, World View Services

EMC Corporation

Nixon Peabody LLP

Doreen Rigby & Ron Robertson, State Street Corporation

Fidelity Investments

Spaulding Rehabilitation Network

Sandra Sims-Williams, VivaKi

First Class, Inc.

Telemundo Boston

William Smith, National Center for Race Amity

Fisching for the unwritten

The Boston Globe

Cheng-Imm Tan, Mayor’s Office of New Bostonians

Harvard Pilgrim Health Care

The Business Coach

Elizabeth Thornton, Babson College

Healthworks Foundation

TuBoston.com

Hispanic American Chamber of Commerce

YWCA Boston

Hispanic Market Solutions



THE HONOREES


Diversity Initiative Internal

Nixon Peabody LLP is recognized as a Global 100 law firm, with approximately 700 attorneys collaborating in cities across the U.S. and in European and Asian commercial centers. The firm is made up of a diverse group of lawyers and professionals whose demographics mirror those of the communities around the world in which they live and work. Nixon Peabody is widely known for outstanding pro-bono service and a deep commitment to diversity. The Diversity Challenge, launched in July 2010, is a commitment from the firm’s personnel to take specific action in the interest of promoting diversity at Nixon Peabody, particularly to enhance the recruitment, development and retention of diverse attorneys and staff. Each Nixon Peabody attorney is asked to devote 40 hours annually to a diversity initiative, activity or event. The 40-hour commitment is tracked through time sheets and counts towards the lawyer’s non-billable commitment to the firm. Examples of qualifying activities include: organizing or attending a diversity-oriented event; mentoring a minority, LGBT, or female attorney; working with HR in the development of professional training and

partnership coaching programs; and reaching out to current clients with affinity groups or diversity committees to create joint projects. The Diversity Challenge is believed to be one of the first of its kind in the nation. In terms of the legal industry, they see the Diversity Challenge as an initiative that could be launched in various cities or regions by having Nixon Peabody take a leadership role and challenge other firms to participate. The Challenge is intended to be a continual reminder that Nixon Peabody attorneys must challenge themselves to be more inclusive and provide equal opportunities for all, so that diversity issues become everyone’s responsibility and not just that of a chief diversity officer or a diversity committee. The Challenge goes beyond everyday activities and is intended to further institutionalize diversity and inclusion best practices in the culture of the organization.


Accepting For Nixon Peabody LLP

ANDREW I. GLINCHER || Managing partner & Ceo || niXon peaBody llp Mr. Glincher, who is based in the firm’s Boston office, joined Nixon Peabody’s predecessor firm Peabody & Brown in 1987. Prior to serving as CEO and Managing Partner of Nixon Peabody, he served for seven years as managing partner of the Boston office, which is the firm’s largest office. Mr. Glincher is a prominent, nationally recognized attorney who builds and leads significant client service teams. His practice focuses on representation of special servicers, asset managers, lenders, owners, and developers of real estate, business owners, professional service firms, and various parties in the negotiation and resolution of business and real estate disputes. He continues to represent the firm’s business and real estate clients while serving as CEO and managing partner. Mr. Glincher serves on the faculty of Boston College, where he has taught a course in real estate finance since 1988. He is chairman emeritus of the board at Hebrew SeniorLife, a nonprofit organization that provides medical and housing services to the elderly. He is also a member of the Board of Directors of the Greater Boston Chamber of Commerce.


Diversity Initiative External

The Girl Scouts of Eastern Massachusetts (GSEM) serve their communities with the mission to build girls of courage, confidence and character. While the GSEM proudly executes this mission through everything they do, they have extended their own mission to ensure this opportunity is available to all girls in their service area. This means they don’t simply serve the girls who come to them and provide them with leadership building opportunities. They actively seek out the girls who need these opportunities most and bring the programs to them. The FaB Factor program is their latest innovative example of this mission. FaB Factor encourages girls to discover their inner fabulousness; whether it is her proficiency in math or the ability to speak confidently on important issues. Whatever each girl discovers, she will be empowered to make a difference. FaB Factor serves low-income girls between the ages of 5-17 residing in urban neighborhoods and partners with low-income housing communities, public and private schools and community centers. FaB Factor’s target communities are among those with the highest teen pregnancy rates, where juvenile violence is more likely to take place, where high school dropout rates are worse than the state average and where the population of low-income students is higher than the state average.

The three long-term goals of FaB Factor are to encourage and empower girls to graduate high school and pursue professional careers; to develop a strong sense of self and the ability to make better choices; and to become positive contributors to their community. This effort is preventive, not an intervention for girls after they fall on troubled times. Girls properly equipped with decision-making skills and a support system are less likely to become involved in gangs or to drop out of school. By continuing with their collaborative strategy of working with many local entities, it is GSEM’s intention to become an integral part of each of the communities served, understanding that lasting relationships are built on mutual trust. To that end, GSEM will become a year-round presence in the life of each girl and her community.


Accepting For The Girl Scouts of Eastern Massachusetts

RUTH N. BRAMSON || Ceo || girl sCouts of eastern MassaChusetts Ruth N. Bramson has spent her career advancing the leadership of women and continues this legacy as the first Chief Executive Officer of the Girl Scouts of Eastern Massachusetts. Ms. Bramson’s past positions include Executive Vice President of Human Resources for National Grid US and Senior Vice President of Human Resources with Shaw’s Supermarkets/Star Markets. Additionally, Ms. Bramson served as the Undersecretary of Administration and Finance in the Romney Administration and the first Chief Human Resources Officer and Chief Diversity Officer for the Commonwealth of Massachusetts. Ms. Bramson serves on the Advisory Board of Junior Achievement, as a co-chair of the Diversity Sub-Committee for the Governor’s STEM Council, and is a member of the Massachusetts Coalition for Equal Pay and the Women of the Association of Latino Professionals in Finance and Accounting (ALPFA) Corporate Advisory Board. She sits on the Board of Governors of Tufts

Medical Center, the Board of Overseers for the Mother Caroline Academy & Education Center, and serves as a Trustee of Middlesex Community College. She has been recognized for her tremendous portfolio of work and community service, most recently as an inductee to the Junior Achievement Business Hall of Fame, and the Boys & Girls Club of Dorchester New England Women’s Leadership Award honoree. Ms. Bramson was honored by the Massachusetts Women Political Caucus as one of the 2010 Abigail Adams Award Recipients for her continued commitment to advancing leadership opportunities and equality for girls and women. In March 2011, Ms. Bramson was honored by the Boston Business Journal with a Lifetime Achievement award for the Advancement of Women. A graduate of Barnard College, Columbia University, Ms. Bramson received a master’s degree from Boston University.


Marketing to a Diverse Audience

Boston-based Neighborhood Health Plan (NHP) serves 230,000 Massachusetts residents, of which approximately 80% participate in government-funded programs like MassHealth and Commonwealth Care, and 20% are commercial members, typically small businesses in urban settings. NHP is unique among health plans in Massachusetts and across the country in that they actively collect racial and ethnic data in an effort to better serve their diverse membership population. In 2009, data for NHP members demonstrated that Black and African-American women received breast cancer screenings less often than women of White, Latino or Asian descent. Having breast cancer detected at late stages – or not at all – leads to poorer health outcomes, including early death. Atypical for a health plan, NHP developed a unique approach to address this issue by creating an integrated communications campaign targeted at Black and African-American women, ages 40 and older, particularly those who live in socio-economically disadvantaged communities. The campaign has strong visual appeal and messaging, and is targeted at a local level to create awareness, education and a call to action in an effort to remove barriers and address the impact that this health disparity has on communities that feel its profound effects.

NHP conducted two phone-a-thons with YWCA Boston in 2010 as part of their overarching mammography campaign to promote awareness and education for Black and African American women, demonstrating how this disease affects their community and how they can get connected to care and services. The phone-a-thons employed a truly multi-cultural approach, with volunteers making calls in several languages including Spanish, Haitian Creole, Portuguese, Mandarin Chinese, French and English. This capability enabled the women called to have these critically important conversations in a language in which they were most comfortable, and facilitated outreach to underserved communities. NHP sees first-hand how health care disparities affect those who are economically disadvantaged and/or physically disabled—specifically with regard to the preventive care services many minority women do not receive—and is truly on a mission to make health care more accessible to women across all ethnicities.


Accepting For Neighborhood Health Plan

PAM SIREN || viCe president of Quality & CoMplianCe || neighBorhood health plan Pam Siren is the Vice President of Quality and Compliance for Neighborhood Health Plan. She is responsible for providing strategic leadership to ensure NHP’s compliance with state and federal laws and regulations, the state Medicaid contract, clinical quality measurement and improvement, and NCQA accreditation. Under Ms. Siren’s leadership, NHP has achieved ‘Honor Roll’ status in NCQA/U.S. News and World Report Nation’s Best Medicaid Health Plans and achieved status as one of the nation’s Top 50 Commercial Health Plans two years in a row. In the same time period, NHP earned excellent NCQA accreditation status for both the Commercial and Medicaid products.

Ms. Siren has worked in health care for more than 30 years. She started her career as a nurse in the inpatient setting, and expanded her career to include public health, quality management, evaluation, and compliance before joining NHP in 1999. Ms. Siren earned a Bachelor of Science in Nursing from Widener College and a Masters in Public Health from Boston University. She is a member of the Health Care Compliance Association and the American Society of Quality.


Mentor Award

SANDRA SIMS-WILLIAMS || svp, people insights & inClusion || vivaki In her role at VivaKi, Sandra Sims-Williams is charged with developing and sustaining diversity and inclusion initiatives, tools and measurement across a global employee network. Prior to becoming a part of VivaKi, Sandra served as director of diversity for Digitas, part of the Publicis/VivaKi network. During her tenure with Digitas, she made it her primary focus to educate leadership on diversity and to implement a diversity agenda and recruitment strategy that ensures the talent base reflects the marketplace. Sandra joined Digitas in 1991 and held several human resource leadership positions during her 17 years there, witnessing the agency’s growth from a one-office agency to part of a Paris-based global holding company comprised of three digital marketing agencies. Sandra is an industry-recognized authority on diversity and a key driver of Publicis Groupe’s diversity agenda, creating and leading the Groupe’s Diversity Council. This group, which consists of leaders from the Groupe’s agencies, meets quarterly to share best practices and collaborate on programs and initiatives.

Sandra is passionate about supporting and empowering young women, especially women of color, to be the best they can be. She is an alumnus of The Partnership, an organization to help attract and retain people of color to Boston and is an involved member of her community serving on the board for Woodward School for Girls in Quincy, MA, and is a member of the Women’s Executive Committee of the Boston Chamber. Sandra is often asked to participate in panel discussions to share her insight and experience on matters specific to diversity as well as mentorship, women’s issues and industry-related topics. Sandra was honored with a Global Visionaries Award from Howard University in April 2010 and was inducted as a Women Achiever by the YWCA in June 2010. As a successful woman of color, well-established and recognized in her industry, she is a living example of pride, integrity, determination, resilience, generosity, care and love. All of these qualities are felt by every person who has had the privilege to work alongside or be mentored by Sandra.


Champion of Change

KAREN KAPLAN || president || hill holliday As President of Hill Holliday, Karen Kaplan is committed to enhancing diversity across all levels of the advertising industry. She has formed lasting relationships with organizations that support minorities, such as AAF Most Promising Minority Students, the Massachusetts Society for the Prevention of Cruelty to Children, Bottom Line, Tomorrow’s Women Today and several others. Karen is also a strong voice when it comes to women’s issues and has served in leadership roles for organizations such as the Massachusetts Women’s Forum, Women Opening Doors for Women, and the Massachusetts Conference for Women. She is continuously striving for ways to bring new opportunities to individuals who wish to move ahead in both their personal and professional lives. As a highly respected member of Boston’s business community, Karen has a platform upon which she can bring attention to important issues and organizations. She led fundraising efforts for the MSPCC resulting in millions of dollars for children in need. Karen believes that “giving back” is not just a charitable notion, but rather an integral part of business. As the head of one of the most creative advertising agencies in the country, Karen also ensures that Hill Holliday reaps the benefits of diversity. For the agency’s popular and coveted internship program, between 25 and 30 spots are put aside for diversity students. Hill Holliday has also created the Diversity and Inclusion Council. With members from varying professional levels and ethnic backgrounds, this committee focuses on issues such as supplier diversity, communication, workforce inclusion and workforce development.

Throughout her 28 years with the agency, Karen has been an integral part of an organization that has always believed in giving back. Whether it is money, time, services, pro bono campaigns, or volunteering, Hill Holliday has always been there. Now, as President of the agency, Karen is the steward of this legacy. She sees her role as one that creates positive influence and affects real change. Karen feels that she has been blessed in many ways and now it is her responsibility to return the goodwill.


Previous Rosoff Award Winners

Argus Communications With Neighborhood Health Plan

Orbitz With Mullen & Barkbark

Arnold Worldwide With The American Legacy Foundation

Pendelton James

Bank Boston

Raytheon

Bell Atlantic

Sovereign Bank

Blue Cross Blue Shield Of Massachusetts

State Street Corporation

Boy Scouts Of America

Stop & Shop

Boston Red Sox

Trinity Communications

Boston Minute Man Council

Whitehead Mann

Colette Phillips Communications, Inc.

Paul Francisco: Vice President, Client Relationship Management, Veritude

Deloitte & Touche Llp

Nachelle Gordon: Founder & Executive Director, Future Leaders By Design

Fleet Boston Financial

Michael James: Chief Diversity Officer, Boston Architectural College

Hill, Holliday, Connors, Cosmopulos, Inc.

Hubie Jones: Dean Emeritus, Boston University School Of Social Work

Holland & Knight Llp

Gloria Nemerowicz: President, Pine Manor College

Houghton Mifflin

Daniel E. Rivers: Founder & President, Nexus Alliance

Initiative For A New Economy

Annapoorni Sankaran: Shareholder, Greenberg Traurig Llp

John Hancock Financial Services

Gail Snowden: Fleet Boston Financial

Massachusetts Convention Center Authority

Seidu Sumani: Senior Manager & New England Diversity Council Leader, Deloitte & Touche Usa Llp

Mellon New England

Deborah Washington: Director Of Diversity, Patient Care Services, Massachusetts General Hospital

Neighborhood Health Plan

Benaree Wiley: President & Ceo, The Partnership Inc.

Partners+simons With Blue Cross Blue Shield Of Massachusetts Partners+simons With The United Way Of Massachusetts Bay Progressive With Arnold Worldwide


Congratulations to the 2011 Rosoff Award Recipients.



is proud to support the 15th Annual Rosoff Awards Congratulations to all the winners and thank you for your continuous commitment to diversity.


Diversity Matters At CMJ we believe in fighting for what matters. This is why clients turn to us when the stakes are high, when it’s personal, and when they need to win. The value we place on diversity allows us to continually find new and innovative ways to achieve success while honoring our commitment to helping our clients reach their goals. As a trial firm, we believe winning matters. So whether it’s through partnering with the Cristo Rey High School to provide their students with training and mentorship, or by lending support to the Rosoff Awards, CMJ has remained determined to help others win by achieving their goals.

Featured here are the CMJ/Cristo Rey student workers: (L to R) Claudia St. Germaine, Ilana Guitierez, Kaira Perez, Steven Espinoza

Friends of Rosoff Sponsor for the 2011 Rosoff Awards

cmj

cmjlaw.com


Reach for the stars Since the inception of our Diversity & Inclusion initiative in 1994, Deloitte has recognized that the strength we gain from the diversity of our talent fuels our growth. Our people are encouraged to bring their authentic selves to work, which allows for more creativity and better collaboration, enhancing the success of our teams, our inclusive environment, and the careers of all our professionals.

To see how we help them reach for their own unique stars, visit www.deloitte.com/us/diversity

As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Copyright © 2011 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited


You’re an

Inspiration. Fidelity congratulates the nominees and recipients of The 2011 Rosoff Awards.



Liberty Mutual is proud to be a Diversity Champion and support the fifteenth annual Rosoff Awards. Here’s to all those who make a difference by recognizing, valuing, and promoting the differences and similarities we all share.

Responsibility. What’s your policy? ®

CHAMPION DIVERSITY AND EVERYONE WINS.


Different by design. At Staples, we believe that the diversity of our associates and customers is strongly connected to the strength of our brand. That’s why we promote an inclusive workplace where people are valued for their unique backgrounds, experiences and perspectives.


Congratulations to the winners of the 15th Annual Rosoff Awards. At State Street, diversity and inclusion aren’t aspirations, they’re fundamental to how we do business.

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CARING FOR OUR COMMUNITY

The T J X Companies, Inc. is proud to support

The Ad Club ’s 15th Annual Arnold Z . Roso f f Award s

Visit us at www.tjx.com Retailer of Choice

Employer of Choice

Neighbor of Choice

A Company Of Choice


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MKT11-013 Rosoff Awards Ad-003_Layout 1 4/21/11 9:54 AM Page 1

Visit us at bankofamerica.com

We’re proud to support the voices of our community.

DIVERSITY OF ALL KINDS Babson isn’t just committed to diversity; it’s who and what we are. Our collaborative community shapes leaders who take risks, thrive under pressure, and capitalize on opportunity to create economic and social value. Congratulations to the 2011 Rosoff Award Winners.

www.babson.edu

Like individuals, businesses are members of the community too. The most extraordinary enterprises take this connection to heart, doing what they can to help their neighborhoods grow. Bank of America is pleased to support The Ad Club for their active community involvement and appreciation of their important role in advancing the public good.

©2010 Bank of America Corporation SPN-103-AD | ARR23410


CB Richard Ellis/New England is proud to support the 15th Annual Rosoff Awards. Diversity and inclusion is woven into every aspect of CB Richard Ellis’ business. From the clients we serve, employees we retain and suppliers we use, to the

CB Richard Ellis – N.E. Partners, LP, a CB Richard Ellis Joint Venture

services we offer and the markets in which we operate.

LONG BEFORE THERE WAS A ROSOFF AWARD, SHE WAS WINNING OVER HEARTS AND MINDS.

www.cbre-ne.com Congratulations Sandra Sims-Williams and all of tonight’s honorees.

D


Embracing Diversity, Empowering Individuals. At Eastern Bank, we foster an inclusive environment by valuing different backgrounds, cultures, and ways of thinking. Greater diversity enhances our ability to be innovative, serve a broader group of customers, and as a result, our team members thrive.

Eaton Vance is proud to sponsor the 15th Annual Rosoff Awards

To learn more visit our website.

EASTERNBANK.COM Eastern Bank recruits for diversity at all levels of our organization, we are an equal opportunity employer.

Two International Place, Boston, MA 02110 www.eatonvance.com Š2011 Eaton Vance 800-225-6265


It’s a small, diverse, multicultural world after all.

Life is more interesting when it’s not monochromatic.

Monster connects employers and job seekers who value talent, innovation and inclusion in the workplace.

Congratulations to the 2011 Rosoff Award winners.

Final_mullen_rosoff.indd 1

5/3/11 3:51 PM

Vendor: TBD Release Date: 5/3/11

RELEASED TO VENDOR

To learn more visit us online at monster.com



The Ad Club || 22 Batterymarch Street || Boston || Massachusetts || 02109 || www.adclub.org


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