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The Ad Club 2011 Calendar 15
when
what
March 21st
May 16th
May 19th
June 7th
September
one of the area’s leading one of the area’s leading a forum featuring discussions new england’s leading diversity conferences on what’s conferences on what’s a day of some the media with prominent female business, awards, recognizing companies, happening, what’s new, and happening, what’s new, and industries latest trends and a an civic, and cultural leaders, and students, and individuals with a what’s next in the marketing and what’s next in the marketing and award show recognizing their paths to success, with a strong commitment to workplace advertising world. the 2011 advertising world. the 2011 outstanding media plans and strong focus on mentoring diversity theme will be “branded in theme will be “branded in media planners boston” boston”
who
• • who’s {in}? • •
400+ senior level female marketing and advertising executives
Interpublic Group Google Talbots Harvard Business Review
500+ communications, business, cultural and civic leaders from the Greater Boston area
• • • • • • •
Citizens Bank Staples Deloitte Liberty Mutual Arnold Mullen ....and many more
200 Agency and account creatives in various retail markets
• AMP Agency • Allen & Gerritsen • Mullen
400 executive level marketers and advertisers
• Google • The Creative Group • COLLINS • Digitas • Barbarian Group • MIT Media Lab • Modernista
300 senior-level media planning and buying executives
• • • • •
TraffIQ BurstMedia Google GateHouse Media MNI
The Ad Club 2011 Calendar
when
Mid September - Mid October
October
8 Events in 2011
what
a unique opportunity for brands, agencies, and non-profits to purchase heavily discounted high-quality media from America’s leading media companies on auction
the 50th anniversary of New England’s leading creative advertising and marketing awards
a series of breakfast panels with senior brand leaders in the New England area covering key current industry topics
in honor of the 50th anniversary the fast-growing hub of The Ad of the Hatch Awards, a special Club’s activity - featuring the job Legends’ Night in honor of the board, member directory, event greatest creative minds in New info + registration, video content, England’s advertising history social media, and much more
who
125+ donations from leading media companies, and bidding from every major brand and agency in New England
800+ creative advertising executives and client-side marketers
125+ attendees, representing all levels of agency, media, and brand professionals interested in staying current with industry trends
500+ of the most senior brand, advertising, creative executives
• • • who’s {in}? • • •
Google Microsoft Advertising CBS, NBC, ABC, etc. Time, Inc. + Hearst Magazines Clear Channel, Captivate, Simon, etc. ....and many more
• Yahoo • Boston Globe Media • The Creative Group • Digitas • Ocean Spray • Cramer
• • • • • • •
Past speakers have included CMOs from: Welch’s TJX Fidelity Forrester Monster.com and many more...
6 Events in 2011
On going Content
all 8,000+ members and email recipients in The Ad Club’s powerful network
• Key sponsors of the 2008 Legends Night included: • Arnold • Hill, Holliday • Google • Citizens Bank • John Hancock • 20+ agencies and brands
We are just beginning to launch AdClub.org as an advertising platform. It’s wide open for you to own!
4.19.11 PRESENTED BY THE AD CLUB
4.19.11 PRESENTED BY THE AD CLUB
ABOUT: -
In the last 5 years retail has undergone more changes than it has in the past 40. The wave of new technology and media continue to imbed themselves into our everyday lives, has profound affect on how people interact with brands, products, and services and subsequently how they make purchase decisions in the retail world. As a result, everything from how you sell and market your products, to how and where you actually sell them has changed forever. This event seeks to understand these forces and agents of change, their impact, and what it means for the future.
AUDIENCE: -
200+ agency and account creatives in various retail markets
DETAILS: -
May 19th, 2011 Microsoft 8:30am to 2:00pm www.adclub.org/retail
4.19.11 PRESENTED BY THE AD CLUB
$10,000 Gold Sponsor Featured visibility throughout the promotional material and event signage + on-screen at the event – Opportunity to place a MediaMind executive as an event speaker – 4 Tickets at the event ($600 value) – Featured visibility as Gold Sponsor on electronic communications, microsites, and social media reaching over 12,000 marketing, communications, and business professionals – Branded on-site event materials and signage – Contact information for all attendees
4.19.11 PRESENTED BY THE AD CLUB
$5,000 Silver Sponsor Featured visibility throughout the promotional material and event signage + on-screen at the conference – 2 Tickets at the event ($400 value) – Visibility as a Silver Sponsor on electronic communications, microsites, and social media reaching over 12,000 marketing, communications, and business professionals – Branded on-site event materials and signage – Contact information for all attendees
The EDGE Conference Innovation in Branding & Branding Innovation
The EDGE Conference Innovation in Branding & Branding Innovation
ABOUT: -
The 2011 EDGE Conference will highlight iconic brands, entrepreneurs, and game-changing companies that lead this spirit of revolution. The EDGE Conference is The Ad Club’s gathering of some of the world’s most forward-thinking marketing, advertising, and business executives
AUDIENCE: -
500+ of the most senior brand and agency executives in New England
DETAILS: -
June 7th, 2011 Royale, Boston 8:00am to 6:00pm www.adclub.org/edge
PLATINUM SPONSOR $25,000
Platinum Sponsor: -
-
Full visibility as “Platinum Sponsor� on all event materials A senior executive from your company will have the opportunity to introduce a speaker on stage Your brand will be visible throughout the promotion of the event, in the following vehicles: - Promotional Emails, sent to a subscriber base of over 12,000 marketing/advertising executives - Event signage - EDGE Program App - On-Screen Presentation during show 5 tickets to The EDGE Conference ($1,000 Value)
-
Social Media content sponsor
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Opportunity to provide giveaways and promotional material to all guests
-
Contact information for all guests
GOLD SPONSORS $15,000
Gold Sponsor: -
Full visibility as a Gold Sponsor on all event materials
-
Consideration for speaking opportunity
-
Event signage
-
Featured Table of Ten at The EDGE Conference ($2,000 Value)
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Various LCD screens
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EDGE Program Book
-
Full page interstitial in mobile app
-
On-Screen Presentation during show
-
Your brand will be visible throughout the promotion of the event, in the following vehicles:
-
Opportunity to provide giveaways and promotional material to all guests
-
Promotional Emails, sent to a subscriber base of over 12,000 marketing/advertising executives
-
SILVER SPONSORS $7,500
Silver Sponsor:
-
Event signage
-
Full visibility as a Revolutionary on all event materials
-
Various LCD screens
-
Featured Table of Ten at The EDGE Conference ($2,000 Value)
-
EDGE Program Book
-
On-Screen Presentation during show
-
Your brand will be visible throughout the promotion of the event, in the following vehicles:
-
Opportunity to provide giveaways and promotional material to all guests
-
Promotional Emails, sent to a subscriber base of over 12,000 marketing/advertising executives
-
Thank You Kathy Kiely President 617.262.1100 x100 Michael Mish Director of Partnerships 617.262.1100 x102