The Little Black Book LISTING & MARKETING PRESENTATION
+ CONTENTS
01 AN INTRODUCTION
02 AGENT PROFILE
03 T H E A G E N C Y OV E R V I E W
04 OUR METHOD
05 OUR MARKETING
06 PUBLIC RELATIONS
07 O U R T E C H N O LO G Y
+ 01
Welcome to the Family The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
THE AGENCY HIGHLIGHTS
48+ Offices in the U.S, Canada, Mexico & Caribbean $6.57 Billion in 2020 Sales Volume $30 Billion in Sales in 9 Years 5 Consecutive Years Among Inc. 5000’s Fastest-Growing Private Companies in America $1.754 Million Average Sale Price in 2020
+ 02
Agent Profile
Reneeta Vigueras SALES REPRESENTATIVE OAKVILLE OFFICE @Reneeta
and made a lifetime of memories in but could no longer physically live there. I assisted one sweet, elderly neighbor and through that came a large referral base of clients needing the same level of care. As emotional as it was for each of them to leave their family homes, a common sentiment they each had was that they were equally happy to see young families excitingly move in and repurpose the home for their own growing families.”
With a decade of Real Estate experience in highly competitive local and international markets, Reneeta comes to The Agency with a fresh and unique outlook on Real Estate. This extensive experience as a Real Estate Agent in Ontario and Real Estate Broker in Texas has made her an invaluable resource to her clients. Reneeta began her Real Estate career in Texas. “What I loved most about my career down South was seeing the evolution of a home. I was blessed to have helped many original owners navigate the sale of a place so special to them, a place where they raised their kids
Reneeta’s love for Design and Real Estate has led her and her Engineer husband, Marco on an exciting path of investing, renovating and new construction. From the ground up, Reneeta learned how to evaluate a house from all aspects - its construction, its potential for long and short-term investment, and how to build equity through renovation. This acquired skill has helped her and many of her clients achieve success within different markets. Reneeta, her husband, and young son, Leandro proudly call Oakville their home. They are currently designing and building a Texas inspired - relaxed luxury - family home for themselves in Old Oakville. When she’s not working, Reneeta enjoys pursuing her other passion, Interior Design and spending quality time with her family outdoors.
+ AGENT PROFILE
Notable Sales Address
Sale Price
74 Herbert Avenue, Toronto 442 Sammon Avenue, Toronto 394 Mcroberts Avenue, Toronto 8 Park Road #1802, Toronto 423 Brunswick Avenue, Toronto 8 Mercer Street Unit #2708, Toronto
$1,730,000 $1,162,500 $1,015,000 $788,000 $10,500 $3,550
+ AGENT PROFILE
Testimonials Reneeta was recommended to us by some friends and she helped us find our perfect investment property. She was very friendly and professional and made our first house buying experience really great! Here work ethic and patience is commendable as we spent countless evenings over a period of a few weeks looking for the perfect home. You will definitely have a fun time house hunting with Reneeta. TANJA & DUNCAN THOM
Reneeta helped us buy and sell two homes. She is first class and a true professional. She went over and beyond getting our house ready to show and knew exactly how to market it to move it fast. She really impressed us on her negotiation skills and got us exactly what we wanted on price. I would highly recommend Reneeta on your next real estate buy or sell. JONATHAN NEWTON
Reneeta helped us sell my Mother’s home. I can’t say enough about what she has done for us. She organized the estate sale, made-ready the home, planned out and implemented a successful marketing strategy and personally made sure the home showed at it best for every showing. She brought us multiple offers too. She ensured the process was smooth for my Mother the entire way through and we are forever grateful for that. We will be referring anyone we know who needs a Realtor her way. CHARLES BUMPASS
Reneeta made the process of selling our home so easy. She was referred to us by a friend and we knew we wanted to hire her from the moment we sat down with her. It had been 30+ years since we bought or sold a home and she guided us through the process and explained everything in detail. She got us more than we expected and was very professional and knowledgeable. Our children live out of town and she took on the responsibility of helping us with decluttering and even went the extent of going to our new place to help measure for furniture placement. She gives a personal touch with her services. ESTELLE & MARVIN LISNITZER
+ AGENT PROFILE
HeightsStudio.ca Reneeta is an Interior Designer and Owner of Heights Studio Inc. She runs a blog and small lifestyle shop of locally made homegoods at HeightsStudio.ca. With an eye and passion for style and design, she provides interior design opportunities that bring a fresh new flavour to the market. Her husband owns and operates the sister company, Heights Custom Homes. The two companies work together to support their clients in creating their dream home through building or renovation. “We strive to build homes that are timeless and exude a sense of relaxed luxury. Our homes are well-built using the best of today’s building science and functional for the everyday family lifestyle.”
+ AGENT PROFILE
Press Mentions
DWELL
WORTH
INTERNATIONAL BANKER
ENTREPRENEUR
YAHOO NEWS
+ AGENT PROFILE
Press Mentions
DWELL
REALTORS’ CONSPIRACY PODCAST
DWELL
TORONTO STAR
+ 03
The Agency Overview
+ THE AGENCY OVERVIEW
Real Estate with Real Experience The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
OUR OFFICES GREATER LOS ANGELES BEVERLY HILLS BRENTWOOD CALABASAS DTLA MALIBU PACIFIC PALISADES PASADENA SHERMAN OAKS STUDIO CIRY VENICE ORANGE COUNTY CORONA DEL MAR LAGUNA BEACH COACHELLA VALLEY PALM DESERT NORTHERN CALIFORNIA CARMEL ALAMO HEALDSBURG MARIN SAN FRANCISCO HAWAII MAUI ARIZONA SCOTTSDALE
NEVADA LAS VEGAS UTAH PARK CITY
VICTORIA TORONTO CALGARY BADEN VANCOUVER
COLORADO ASPEN DENVER
COMING SOON GUELPH MUSKOKA
CONNECTICUT NEW CANAAN
NETHERLANDS AMSTERDAM
MASSACHUSETTS BOSTON
THE CARIBBEAN TURKS & CAICOS
NEW YORK NORTH SHORENEW YROK
MEXICO LOS CABOS TODOS SANTOS LA PAZ PUNTA DE MITA PUERTO VALLARTA RIVIERA MAYA
WASINGTON D.C. D.C. METRO FLORIDA FORT LAUDERDALE MIAMI CANADA COWICHAN KITCHENER OAKVILLE
+ THE AGENCY OVERVIEW
Real Estate with Real People The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
+ THE AGENCY OVERVIEW
Real Estate with Real Numbers The Agency puts our owned media network to work for the properties and clients we represent. Through our social media, website and newsletter platforms, we are able to offer our clients an unparalleled global reach.
OUR REACH AND PROMINENT PLACEMENT IN THE WORLD’S TOP MEDIA OUTLETS
1,543,291
1.8M
TWITTER, FACEBOOK, INSTAGRAM SOCIAL MEDIA CONNECTIONS
VISITS TO THEAGENCYRE.COM PER YEAR
300K
365,000+
QUALIFIED RECIPIENTS OF THE AGENCY EDIT
INSTAGRAM FOLLOWERS, MAKING THE AGENCY THE MOST FOLLOWED BROKERAGE IN THE WORLD
“Most people dream of disrupting industries. The Agency has successfully done it.”
“It’s more brand, team and client-oriented. It’s about quality of service and experience over quantity. It’s the real deal.”
+ THE AGENCY OVERVIEW
Real Estate with Real Vision OUR MARKETING
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
+ 04
Our Method
+ OUR METHOD
No. 1 Pre-Launch During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include: PRICING & MARKETING STRATEGY HOME STAGING & ART CURATION NARRATIVE CREATION PHOTOGRAPHY & VIDEOGRAPHY COLLATERAL CREATION FOR PRINT & DIGITAL PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: LISTING LIVE ON THEAGENCYRE.COM & MLS DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE) DIGITAL MARKETING TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING PUBLIC RELATIONS CURATED EVENTS (VIRTUAL OR LIVE) GUIDED VIDEO TOURS SOCIAL MEDIA PLACEMENT
+ OUR METHOD
No. 3 Ongoing Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: DETAILED FEEDBACK ON ALL SHOWINGS REAL-TIME DATA ON MARKETING INITIATIVES DOCUMENT MEDIA COVERAGE COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day. NEGOTIATE ON YOUR BEHALF STAY IN CONSTANT COMMUNICATION WORK TIRELESSLY TO REACH CLOSING DAY
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
+ 05
Our Marketing
+ OUR MARKETING
Your Home in the Spotlight
No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
+ OUR MARKETING
Our Collateral The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
+ OUR MARKETING
Digital Campaigns The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
Print & Digital Advertising The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
+ 06
Public Relations
+ PUBLIC RELATIONS
Your Property’s Global Debut
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
PUBLIC RELATIONS HIGHLIGHTS
THe Award-Winning, Bi-Coastal PR Team Secures 2,500+ Media Placements Annually 6 Media Hits Per Day, 365 Days A Year THAT’S SIX REPORTERS A DAY WRITING DEDICATED STORIES ABOUT THE AGENCY AND OUR PROPERTIES
Media Hits That Translate to Sales Activity Los Angeles & New YorkBased Public Relations Team
+ PUBLIC RELATIONS
Featured Press ACCESS HOLLYWOOD APARTMENT THERAPY ARCHITECTURAL DIGEST ARTFUL LIVING ASPEN TIMES BARRON’S BELLA MAGAZINE BLOOMBERG BRAVO BUSINESS INSIDER C MAGAZINE CALGARY HERALD CALIFORNIA HOME + DESIGN CARIBBEAN JOURNAL CHINA DAILY CITY & SHORE MAGAZINE CNBC COSMOPOLITAN COTTAGES & GARDENS COUNTRY & TOWN HOUSE CSQ MAGAZINE CURBED DIGS MAGAZINE DUJOUR DWELL E! NEWS ELITE TRAVELER ELLE ELLE DÉCOR ENTERTAINMENT TONIGHT ENTREPRENEUR FINANCIAL TIMES FORBES FORE MAGAZINE FOX NEWS GALERIE MAGAZINE GLOBE STREET GOOD HOUSEKEEPING GQ HAUTE RESIDENCE
HERALD SUN HOUSE BEAUTIFUL JUSTLUXE INMAN INMEXICO INTERIOR DESIGN KTLA LOS ANGELES DAILY NEWS LOS ANGELES MAGAZINE LUXURY MAGAZINE MANSION GLOBAL MEXICO NEWS DAILY MODERN LUXURY MSN NBC NOB HILL GAZETTE OCEAN HOME MAGAZINE OBSERVER ORANGE COUNTY BUSINESS JOURNAL ORANGE COUNTY REGISTER PALM SPRINGS LIFE PENTA PEOPLE RADAR ONLINE REALTOR.COM REFINERY 29 ROBB REPORT ROBB REPORT SINGAPORE SALT LAKE TRIBUNE SANTA BARBARA LIFE & STYLE SAN DIEGO UNION TRIBUNE SAN FRANCISCO CHRONICLE SOUTH CHINA MORNING
POST THE CHICAGO TRIBUNE THE DAILY MAIL THE FINANCIAL TIMES THE GUARDIAN THE HOLLYWOOD REPORTER THE LOS ANGELES BUSINESS JOURNAL THE LOS ANGELES TIMES THE MIAMI HERALD THE NEW YORK POST THE NEW YORK TIMES THE REAL DEAL THE SUN SENTINEL THE SUNDAY TIMES THE WALL STREET JOURNAL THE WASHINGTON POST THRIVE GLOBAL TODAY TMZ TOWN & COUNTRY TRAVEL + LEISURE TRAVEL WEEKLY TRAVEL PULSE TORONTO STAR UNIQUE HOMES US WEEKLY USA TODAY VARIETY VERANDA VOGUE WORTH YACHTS INTERNATIONAL YAHOO!
+ PUBLIC RELATIONS
Building Relationships The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Social Media The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Blog & The Agency Edit The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.
Events Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Brand Partnerships The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.
Philanthropy The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
+ 07
Our Technology
+ OUR TECHNOLOGY
Connecting People Through Technology The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
+ OUR TECHNOLOGY
The AgencyConnect The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.
+ OUR TECHNOLOGY
TheAgencyRE.com TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.
+ OUR TECHNOLOGY
The Agency App The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries. It’s real estate that moves you.
Let’s Work Together
RENEE TA VIGUER AS
SALES REPRESENTATIVE RENEE TA.VIGUER AS@THEAGENCYRE.COM 437.855.2968
EACH OFFICE INDEPENDENTLY OWNED AND OPERATED.