THE LITTLE BLACK BOOK
LISTING & MARKETING PRESENTATION
CARLA ALBIERU
Welcome to the Family
The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
THE AGENCY HIGHLIGHTS
OFFICES Worldwide
$60 BILLION in Global Sales Volume
$1.6 MILLION
Average Global Sales Price
$9.4 MILLION
Average Annual Sales per Agent Globally
Agent Profile
Part of The Agency, Carla Albieru is a deeply knowledgeable resource for clients seeking to buy, sell or invest throughout London, Milton, Oakville, Mississauga and Toronto. Armed with more than 15 years of experience and a far-reaching network of friends, clients and professional colleagues spanning Canada, the United States and Europe, Carla provides expert guidance rooted in firsthand experience. Diligent, persistent and resourceful, Carla is dedicated to
Carla Albieru
REPRESENTATIVE
empowering her clients to make the best, most informed decisions.
A seasoned real estate investor herself with properties in Boca Raton, Florida as well as Toronto, Milton and Kitchener, Carla has in-depth firsthand knowledge of the nuances involved in personally investing, purchasing and maintaining real estate investments. Prior to becoming an agent, Carla traveled the world while managing her own marketing and production company. Today, her creative, solutions-oriented approach to marketing makes her an invaluable asset to home sellers and investors.
Carla’s love for real estate started at a young age; she grew up admiring the bold business acumen of a close relative who built a real estate development company from the ground-up. A natural entrepreneur with unshakable drive, Carla understands the complexities of real estate markets at home and abroad, and is dedicated to guiding her clients towards solutions that best fit their needs and goals.
When she isn’t advocating for her clients, Carla enjoys spending quality time with her husband, two children and making lifelong memories.
Testimonials
“We cannot express enough gratitude for the incredible help we received while purchasing our first home. The entire process seemed daunting at first, but thanks to the guidance and support we received, it turned into an exciting and enjoyable journey. From the very beginning, we felt understood and supported. Every question we had was answered with patience and expertise, and every concern was addressed promptly. It was clear that our best interests were always the top priority. We were guided through every step with professionalism and care, making what could have been a stressful experience into one filled with confidence and excitement. Thanks to this exceptional service, we are now proud homeowners, and we couldn’t be happier with our new home. Thank you for making our dream of owning a home come true!
- R.J.
“Carla has been an absolute blessing throughout our real estate journey. Her unwavering support, genuine care, and expertise have made all the difference. She not only helped us find our dream home but also guided us through every step of the way with compassion and understanding. We are forever grateful for her dedication and hard work. Thank you, Carla, for giving us the opportunity to turn this house into a home filled with love and cherished memories.”
– TULIA & DAVID
“I began my search feeling apprehensive and guarded because I had a bad experience with another realtor in the past. But Carla effortlessly melted those feelings away. Her easy-going demeanor, expertise, genuine empathy, and relentless dedication made all the difference. It seemed like she was available 24/7, working tirelessly to ensure I found the perfect home. Without a doubt, she is the absolute best Realtor I’ve ever worked with and the only one I will work with for our future purchases. I will be recommending her to everyone I know for their real estate needs. Thank you Carla, for helping us find our dream home!”
- JACKSON
“Working with Carla Albieru from The Agency was an exceptional experience from start to finish. Diligent, persistent, and resourceful, Carla embodies dedication to empowering her clients to make the best, most informed decisions. She seamlessly guided me through both buying my dream home and selling my current one, going above and beyond every step of the way. The entire team at The Agency is not only knowledgeable but also highly professional. I highly recommend Carla and The Agency for anyone seeking a top-notch real estate experience.”
- TERESA
“Right from day one, Carla consistently demonstrated professionalism, attentiveness, empathy, and guidance. She was always very prompt with responding to my emails and questions. Carla truly goes to bat for you, and she is always there to support you even after the deal is done. We absolutely could not have done it without you, Carla! Thank you. You are a gem!”
- JOAN
The Agency Overview
Real Estate with Real Experience
The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
Real Estate with Real People
The Agency partners with the best in the business, taking a quality over quantity approach to building the team. This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best—sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
Social Media
Social media has evolved into a driving force of global real estate sales. It’s no longer just about posting photos of a listing. It’s about creating unique content that engages with all audiences across all platforms.
Our dedicated social media strategists study trends and algorithms to enhance content performance and drive our digital strategy.
Our secrets are your secrets.
OUR FOLLOWING
One of the World’s Most-Followed Residential Brokerages on Social Media
68,000 51%
Average Global Impressions per Post
Increase in Direct-Referral Traffic on Instagram Year Over Year
Followed by Verified, High-Profile Clientele including C-Suite Execs, Athletes, Celebrities & Influencers
Real Estate with Real Vision
The Agency’s in-house marketing team is made up of designers, copywriters, digital experts and public relations specialists who have branded billions of dollars in real estate. Collaborating closely with the listing agent, the creative team custom tailors marketing plans and strategies, dissecting the precise details of a property to make each more compelling and relatable.
Our Method
No. 1 Pre-Launch
During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut. Pre-launch services may include:
PRICING & MARKETING STRATEGY
HOME STAGING & ART CURATION
NARRATIVE CREATION
PHOTOGRAPHY & VIDEOGRAPHY
COLLATERAL CREATION FOR PRINT & DIGITAL
PRESENT LISTING TO INTERNAL TEAM AT THE AGENCY
DIRECT CONTACT WITH QUALIFIED LEADS
No. 2 Launch
Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include:
LISTING LIVE ON THEAGENCYRE.COM & MLS
DEPLOY NEW PROPERTY EBLAST TO CURATED BROKER & CLIENT LIST
OPEN HOUSES (VIRTUAL, BY APPOINTMENT OR LIVE)
DIGITAL MARKETING
TARGETED DIGITAL, SOCIAL & PRINT ADVERTISING
PUBLIC RELATIONS
CURATED EVENTS (VIRTUAL OR LIVE)
GUIDED VIDEO TOURS
SOCIAL MEDIA PLACEMENT
No. 3 Ongoing
Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include:
DETAILED FEEDBACK ON ALL SHOWINGS
REAL-TIME DATA ON MARKETING INITIATIVES
DOCUMENT MEDIA COVERAGE
COHESIVE UPDATES ON MARKET ACTIVITY & ANALYTICS
MAINTAIN ADVERTISING SCHEDULE & ANALYTICS
No. 4 Sales Process
Once an offer is accepted, we remain by your side through every step of the transaction process as we work tirelessly to successfully navigate to closing day.
NEGOTIATE ON YOUR BEHALF
STAY IN CONSTANT COMMUNICATION
WORK TIRELESSLY TO REACH CLOSING DAY
We’ve only just begun. We strive to create long-lasting relationships, and remain ready to serve our clients’ real estate needs anytime, anywhere in the world.
Our Marketing
Your Home in the Spotlight
No two homes are alike and each has a story to tell. We are uniquely positioned to create and share that story, having marketed and sold some of the most iconic properties in the world. Our in-house marketing team creates a story, narratively and artistically, that helps buyers envision their lives, and the lives of their loved ones, in the comfort of your home.
Our Collateral
The Agency’s collateral design goes well beyond the standard brochure and flyer, breaking away from the one-size-fits-all mentality of the industry. Our full suite of marketing materials allows each property’s individual character and personality to shine. The vision, care and effort we use to set The Agency apart in the industry are the same used to market the properties we represent. The marketing team creates tangible touchpoints—collateral that leaves a lasting impact, long after a prospect’s first interaction with a property.
Digital Campaigns
The Agency creates targeted digital campaigns highly focused to reach qualified prospects for your listing. Through eblast campaigns, website display ads and targeted social media ads, we ensure your message reaches the right audience and delivers measurable returns.
Print & Digital Advertising
The Agency’s marketing team designs memorable print and digital advertising campaigns that engage buyers and pique their interest to learn more. Compelling advertising provides maximum exposure while ensuring your home stands out in the crowd.
Public Relations
Your Property’s Global Debut
The Agency has become a commanding force in the industry by harnessing the power of the media to ensure maximum exposure for the properties we represent. Our Public Relations team leverages relationships with traditional and new media outlets, to give each property a distinct voice—a story people want to be a part of and aspire to attain. The PR team has also positioned The Agency as an influential voice in the industry. Our agents are called upon to provide market insight and create bylined articles for leading industry publications, such as Worth, Inman and International Banker.
IN THE PRESS
Media Hits That Translate to Sales Activity
OVER 2,000
Press Placements Annually
HUNDREDS
of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle, and more
Editorial Coverage that Equates to Hundreds of Millions in Advertising Dollars
Los Angeles, New York & Miami-Based Team
Featured Press
ACCESS HOLLYWOOD
APARTMENT THERAPY
ARCHITECTURAL DIGEST
ARTFUL LIVING
ASPEN TIMES
BARRON’S
BELLA MAGAZINE
BLOOMBERG
BRAVO
BUSINESS INSIDER
C MAGAZINE
CALGARY HERALD
CALIFORNIA HOME + DESIGN
CARIBBEAN JOURNAL
CHINA DAILY
CITY & SHORE MAGAZINE
CNBC
COSMOPOLITAN
COTTAGES & GARDENS
COUNTRY & TOWN HOUSE
CSQ MAGAZINE
CURBED
DIGS MAGAZINE
DUJOUR
DWELL
E! NEWS
ELITE TRAVELER
ELLE
ELLE DÉCOR
ENTERTAINMENT TONIGHT
ENTREPRENEUR
FINANCIAL TIMES
FORBES
FORE MAGAZINE
FOX NEWS
GALERIE MAGAZINE
GLOBE STREET
GOOD HOUSEKEEPING
GQ
HAUTE RESIDENCE
HERALD SUN
HOUSE BEAUTIFUL
JUSTLUXE
INMAN
INMEXICO
INTERIOR DESIGN
KTLA
LOS ANGELES DAILY
NEWS
LOS ANGELES MAGAZINE
LUXURY MAGAZINE
MANSION GLOBAL
MEXICO NEWS DAILY
MODERN LUXURY
MSN
NBC
NOB HILL GAZETTE
OCEAN HOME MAGAZINE
OBSERVER
ORANGE COUNTY
BUSINESS JOURNAL
ORANGE COUNTY
REGISTER
PALM SPRINGS LIFE
PENTA
PEOPLE
RADAR ONLINE
REALTOR.COM
REFINERY 29
ROBB REPORT
ROBB REPORT
SINGAPORE
SALT LAKE TRIBUNE
SANTA BARBARA LIFE & STYLE
SAN DIEGO UNION
TRIBUNE
SAN FRANCISCO
CHRONICLE
SOUTH CHINA MORNING
POST
THE CHICAGO TRIBUNE
THE DAILY MAIL
THE FINANCIAL TIMES
THE GUARDIAN
THE HOLLYWOOD REPORTER
THE LOS ANGELES BUSINESS JOURNAL
THE LOS ANGELES TIMES
THE MIAMI HERALD
THE NEW YORK POST
THE NEW YORK TIMES
THE REAL DEAL
THE SUN SENTINEL
THE SUNDAY TIMES
THE WALL STREET JOURNAL
THE WASHINGTON POST
THRIVE GLOBAL
TODAY
TMZ
TOWN & COUNTRY
TRAVEL + LEISURE
TRAVEL WEEKLY
TRAVEL PULSE
TORONTO STAR
UNIQUE HOMES
US WEEKLY
USA TODAY
VARIETY
VERANDA
VOGUE
WORTH
YACHTS INTERNATIONAL
YAHOO!
Building Relationships
The Agency’s Public Relations team nurtures connections by working with international partners and media outlets from around the world. The Agency is the only brokerage to sponsor the National Association of Real Estate Editors (NAREE) convention, an annual, week-long series of in-depth discussions and workshops with more than 300 of the world’s leading real estate reporters exploring new trends, market data analysis, and more.
Social Media
The Agency’s social media channels offer immeasurable value to our clients. We have an unmatched global following of prospects and brokers, who can be reached on a moment’s notice. The Agency also partners with leading publications to stage Instagram takeovers that showcase some of our most notable listings.
Blog & The Agency Edit
The Agency curates original editorial blog content featuring our perspective on real estate news, design trends, hot properties and travel destinations. Our weekly newsletter, The Agency Edit, shares these stories with more than 300,000 individuals.
Events
Generating a buzz is what we do best. And what better way to make your home the toast of the town than with an unforgettable event. Not only do we curate the invite list and manage the event, we leverage our partnerships with luxury brands to ensure peak sophistication and style.
Brand Partnerships
The Agency partners with luxury brands to offer our clients strategic opportunities that garner measurable results. We present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships, to ensure maximum exposure among highly targeted potential buyers.
Philanthropy
The Agency’s global team of real estate professionals comes together in each market to advocate for their communities. They remain deeply connected to their neighborhoods by supporting a wide range of charitable organizations to make a difference on a local and global scale. The Agency’s official charity partner is Giveback Homes, a community of real estate professionals committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our philanthropic mission and a valued member of our community.
Our Technology
Connecting People Through Technology
The Agency led the advancement of real estate technology, putting systems in place that inspire human connection, which will remain the most vital component of the real estate business. The data we capture allows us to make informed decisions as to where to market and ultimately sell your home faster. This data becomes our agents’ proprietary information, keeping them and our clients current, competitive and influential in the industry.
The AgencyConnect
The Agency devised and developed a fully integrated Client Relationship Management system—AgencyConnect—our biggest collaborative tool. The custom-built system allows us to seamlessly communicate amongst each other and with our clients to anticipate market trends and opportunities.
TheAgencyRE.com
TheAgencyRE.com created a new benchmark for website design in the real estate industry. In 2020, we took our award-winning website and paired it with an innovative new property search platform to enhance the way our clients search for real estate. The website was designed for optimum performance across all devices, from desktop to mobile platforms.
The Agency App
The Agency’s collaborative home search app allows clients to create collections of their favorite listings and connect with their agent in real-time within the app. It also notifies buyers instantly when a new property on the MLS matches their search, ensuring your property gets immediate exposure among our full network of potential buyers.
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries. It’s real estate that moves you. Let’s Work Together
