Schwarzkopf Brand Book 2021

brand book SEPTEMBER 2020

De di c a te d t o the profession

of hairdressing

We are the dedicated.

The uncompromising visionaries.

Relentless in our commitment to create something true.

We beautify the world with our touch. We are defined by this ambition.

It fuels our passion for the craft. We are devoted to our calling. Committed to every strand of it.

We are and forever will be,

De di c a te d t o the profession

of hairdressing

BRANDS 1 | COLOUR IGORA BLONDME GOODBYE YELLOW FIBREPLEX 2 | CARE BC BONACURE FIBRE CLINIX OIL ULTIME 3 | STYLING OSiS+ OSiS+ SESSION LABEL SILHOUETTE 4 | MEN [3D]MEN

IGORA Welcome to the world of IGORA, the first colour brand developed with and for colourists.

Combining products and services to create highly individual hair colour, this fascinating range gives you everything, from harmonious naturals to glamorous & exciting high-fashion tones.

IGORA represents best performance, latest inspiration & real partnership.

COLOUR COLLECTION PERMANENT COLOUR

60 ml

IGORA ROYAL ASHY CEDAR

NEW

Colourists’ first dual application trend collection for raw, cool and tarnished browns • IGORA's strongest neutralising shades with hues of petrol • For neutral and matte brown results, especially when lifting or highlighting dark bases • 2 new shades with new matching shades also in the IGORA VIBRANCE portfolio • To be used with IGORA Royal Oil Developer (3%, 6% or 9%)

60 ml

IGORA ROYAL EARTHY CLAY

NEW

Colourists’ first dual application trend collection for raw, cool and tarnished browns • Muted, earthy and dusted brown shades • For sophisticated and iridescent cool colour results • 2 new shades with matching shades also in the IGORA VIBRANCE portfolio • To be used with IGORA Royal Oil Developer (3%, 6% or 9%)

60 ml

IGORA ROYAL MUTED DESERT

NEW

Colourist's first dual application trend collection for cool elegant beiges • Assortment of 2 shades • From cool and neutral beiges with slight hues of ash to sophisticated soft ashy tones with hints of beige and a beautiful powdery finish • With matching shades in the IGORA VIBRANCE portfolio • To be used with IGORA Royal Oil Developer (3%, 6% or 9%)

COLOUR COLLECTION PERMANENT COLOUR

60 ml 1000 ml

IGORA ROYAL Colourists’ permanent colour crème - True Colour in High Definition • Assortment of 78 shades and mix-tones for all requirements and client needs • Absolute true-to-tuft results • Up to 100% white hair coverage • Up to 70% coverage on fashion shades* • Perfect vibrancy and equalisation even on porous hair • The clearest lifting shades and advanced care for maximum contrast and shine** • To be used with IGORA ROYAL Oil Developer (3%/ 6%/ 9%/ 12%) *vs previous IGORA ROYAL Color Crème **Advanced care achieved with 12% 40 Vol. IGORA ROYAL Oil Developer

60 ml

IGORA ROYAL NUDE TONES Colourists‘ first nude tone colouration • Assortment of 4 shades • For authentic enhancement of colour with a dash of fashion • New generation of multi-tonal beiges with rosy undertones • Covering levels 4 to 8 offering a shade of nude for many clients • To be used with IGORA Royal Oil Developer (3%, 6% or 9%)

60 ml

IGORA ROYAL HIGHLIFTS Colourists’ first highlifting colours with integrated Fibre Bond Technology • Assortment of 10 shades • Up to 4 levels of lift with 10- series, up to 5 levels of lift with 12- series • 1st highlifting colours with Fibre Bond Technology • No additive needed for the colour crème • Minimised hair breakage!* • Coolest blonde results ever from IGORA ROYAL • To be used with IGORA ROYAL Oil Developer (9% or 12%) *Compared to a highlifting service with IGORA ROYAL 10- and 12- series without Fibre Bond Technology

60 ml

IGORA ROYAL OPULESCENCE Colourists’ first Renaissance inspired shade collection • Assortment of 3 rich but muted shades • For the latest opulent, oil painting inspired trend looks • To be used with IGORA ROYAL Oil Developer (3%, 6% or 9%)

60 ml

IGORA ROYAL FASHION LIGHTS Colourists’ highlight colour - ultimate intensity, maximum contrast • Assortment of 8 shades • Lift & colour in one step with Fibre Bond Technology • Up to 5 levels of lift for maximum contrast • Intense contrast even on dark or tinted bases • Irresistible shine • Perfect luminosity, intensity and contrast • For all off-scalp highlighting techniques and effects • To be used on base 6 and darker with IGORA ROYAL Oil Developer (12% only)

COLOUR COLLECTION IGORA #RoyalTakeOver

IGORA #RoyalTakeOver DUSTED ROUGE

60 ml

Colourists’ permanent colour crème - Co -created with 6 of the most inspiring world renowned colourists Dusted Rouge by Lesley Jennison & Jean Philippe Santos • An authentic yet sophisticated take on reds • 6 unpolished shades from barely there red hues to deep vintage tones • To be used with IGORA ROYAL Oil Developer (3%, 6% or 9%)

IGORA #RoyalTakeOver PASTELFIER Colourists’ permanent colour crème - Co -created with 6 of the most inspiring world renowned colourists Creative shade developed by all 6 influencers together as a tool to: • Dilute the intensity of the tone directions of all IR shades to create the most amazing pastels • Boost lifting power of all IR shades • Add a soft cool tone direction and neutralisation when lifting for powdery results and to eliminate unwanted warmth • To be used with IGORA ROYAL Oil Developer (3%, 6%, 9% or 12%)

60 ml

COLOUR COLLECTION PERMANENT COLOUR

60 ml

IGORA ROYAL ABSOLUTES Colourists’ permanent colour crème for 100% white hair coverage and intense fashion tones in one step • Assortment of 14 shades • 100% white hair coverage plus intense fashion tones in one, without adding natural base • Extra care for mature hair: Pro-Age-Complex with Siliamine and Collagen • Low-Odour-Technology • To be used with IGORA ROYAL Oil Developer (9%)*** ***use 6% when the client has 90-100% white hair

60 ml

IGORA ROYAL ABSOLUTES SILVERWHITE Colourists’ first range designed to enhance natural white and silver hair tones • Assortment of 4 beautifying Tonal Refiners • Blending and neutralising of natural white and salt & pepper hair • Instant anti-yellow effect & shine • Provides gentle tonal fading with no visible re-growth • Tonal Refiners can be mixed • To be used with IGORA ROYAL Oil Developer (3%)

COLOUR COLLECTION PERMANENT COLOUR

IGORA COLOR10 Colourists’ speed colour • Assortment of 19 intermixable shades • Processing time complete in only 10 minutes • Perfect white hair coverage • Long-lasting colour retention & vibrancy • Amino Acid Carrier Technology • To be used with IGORA ROYAL Oil Developer (3%, 6% or 9%)

60 ml

IGORA VIBRANCE Our state of the art moisturising demi permanent hair colour, with a l­iquid formula that can turn into a gel or cream for more s­ ervice options. Discover how IGORA ­VIBRANCE can do #MORE for your creativity, clients and your colour business!

IGORA VIBRANCE DEMI-PERMANENT COLOUR

IGORA VIBRANCE

60 ml

The new LIQUID formula with 1:1 mixing ratio allows easier formulation, faster mixing and more efficient application* • Up to 100% more insta shine** • New moisture protecting complex with AQUAXYL™ • 62 shades matching IGORA ROYAL • Up to 70% white blending in 20 min Development time*** • Capitalise on the full range of demi services • Lasts up to 25 washes – toners up to 12 washes * vs. old formula / ** vs. untreated hair / *** with natural extra shades

ACTIVATORS A new system that allows you to choose either a Gel or a Cream consistency.

• The IGORA VIBRANCE Activator Gel 1.9% / 6 Vol. contains a gel-ifying agent which creates a unique gel consistency. Ideal for bottle applications like quick services at the backwash.

• The IGORA VIBRANCE Activator Lotion 4% / 13 Vol. and 1.9% / 6 Vol. contains a special thickening agent, which transforms the liquid colour into a cream consistency enabling precise, easy and fast application.

1000 ml

BLEACH/LIGHTENING 60 ml 450 g

IGORA VARIO BLOND Secure & easy system for perfect bleach performance • High-performing lightener with integrated Fibre Bond Technology for perfect lightening results from strands to full head lightening • IGORA Vario Blond Plus: up to 7 levels of lift with maximum neutralisation performance thanks to cool pigments • IGORA Vario Blond Super Plus: up to 8 levels of lift with high neutralisation performance • To be used with IGORA ROYAL Oil Developer (3%/ 6%/ 9%***) *9% for off-scalp application only

EXPERT KIT

IGORA COLOR REMOVER

250 ml

• Gently removes colour residues from the skin that can occur during colour treatments • Mild lotion that does not harm or irritate the skin • Pleasant perfume

IGORA SKIN PROTECTION CREAM

100 ml

• Protects the hairline against colour stains and skin irritation • Use prior to a colour or form treatment to protect the skin from staining or irritation • Oil-in-water emulsion that can be easily rinsed off the skin

IGORA EQUALIZER

200 ml

• Equalises structural differences from roots to ends • Gives perfect and even colour results • To be used prior to permanent or tone-on-tone colouration

SPECIALITIES

BOND ENFORCING COLOR REMOVER The 1st colour remover with bond enforcing technology • Enables a quick and easy reduction of artifical colour build up • Maintains the integrity of the hair • Ideal to help you reset your clients´ colour history • Creates a perfect canvas for creativity • Optimal for fast and gentle colour corrections

10x30g

BLONDME CONFIDENT. POWERFUL. INDIVIDUAL. ICONIC. BLONDME is our 1st bonding colour & care brand delivering on-trend blonde perfection safer than ever before.

BLONDME is the only professional expert brand dedicated to blondes.

We understand that blondes require customised colour and care solutions to achieve and maintain blonde perfection.

COLOUR COLLECTION LIGHTENING

450 g

BOND ENFORCING PREMIUM LIGHTENER 9+ • Up to 9 levels of lift • Suitable for all techniques • To be used with BLONDME Premium Developer 2%, 6% and 9% (9% for off scalp applications only)

350 ml

BOND ENFORCING PREMIUM CLAY LIGHTENER • Up to 7 levels of lift • Clay based formula • Soft-to-solid formula ideal for freehand techniques • Easy & precise application • To be used with BLONDME Premium Developer 6%, 9%, and 12%.

60 ml

BLEACH & TONE • Tonal additive for lightening and toning in one step • Especially for highlight techniques • Off-scalp application • To be mixed with Bond Enforcing Premium Lightener 9+

TONING 60 ml

BOND ENFORCING BLONDE TONING

NEW

• 6 creative pastel toners & 4 creative deep toners • Pastel Toning for blonde tone enhancement or neutralisation of unwanted warm tones • Deep Toning enriches pre-lightened darker bases or naturally blonde hair 5-8, ideal for low lights and blurred roots.

• Intermixable with all BLONDME Bond Enforcing Lifting and White Blending shades • To be used with BLONDME Premium Developer 2% • Gel-crème consistency for both brush and bottle application with one mixing ratio/developer used

COLOURING

BOND ENFORCING BLONDE LIFTING

60 ml

• 6 shades • Up to 5 levels of lift • Lifting & toning and/or neutralisation in 1 easy step • To be used with BLONDME Premium Developer 9% and 12%

BOND ENFORCING WHITE BLENDING

60 ml

• 4 shades • Lifts natural hair and covers white hair in 1 step • Up to 4 levels of lift • Up to 100% white coverage • To be used with BLONDME Premium Developer 9% and 12%

BOND ENFORCING BLONDE HI-LIGHTING

60 ml

• 2 shades • Up to 5 levels of lift • Lightens darker natural hair bases 4 and lighter up to 5 levels and previously colour treated hair bases 6 and lighter.

• Perfect for all off scalp foil or freehand painting techniques • To be used with BLONDME Premium Developer 12%

DEVELOPER

PREMIUM DEVELOPER

2% / 7 Vol.

• Oil developer system for extra care • Premium developer for maximum performance and care when used with BLONDME colour products

6% / 20 Vol. 9% / 30 Vol. 12% / 40 Vol.

CARE COLLECTION ALL BLONDES

250 ml 1000 ml

KERATIN RESTORE BONDING SHAMPOO • Shampoo free of SLS/ SLES sulfates* for all kinds of blonde • Helps to create new bonds within the hair fibres • Helps to smooth and condition, leaving hair feeling supple and soft

200 ml

KERATIN RESTORE BONDING CONDITIONER • Protects and repairs lightened and coloured hair • Balances the optimum moisture level of porous, lightened hair • Helps to detangle the hair, making it easy to comb • Contains moisturising Panthenol to balance the natural water content of the hair structure

200 ml 500 ml

KERATIN RESTORE BONDING MASK • Intensively repairs the internal structure of fragile lightened and coloured blonde hair • Helps to create new bonds within the hair fibres • Balances the optimum moisture level of porous, lightened hair • Smooths the surface of porous hair for optimum blonde colour shine

150 ml

KERATIN RESTORE INTENSE CARE BONDING POTION • Ultimate bonding care concentrate for professional use • Amplifies the effect of BLONDME Keratin Restore Bonding Mask • Step 1 of intense 2-step in salon care regime • To be used with BLONDME Keratin Restore Bonding Mask

150 ml

SHINE ELIXIR • Luxurious leave-in serum for all blonde hair types • Provides smoothness and a luxurious shiny finish • Leaves the hair soft with a silky touch • Controls static and gives light definition

DETOXIFYING SYSTEM

DETOXIFYING SYSTEM PURIFYING BONDING SHAMPOO

250 ml 1000 ml

• Gently removes impurities from hair • Helps to create new bonds within the hair fibres

DETOXIFYING SYSTEM SHOT

5x5g

• Sweeps away hard water minerals and other residues • For bright, healthy-looking blonde hair • To be mixed with 25g of Keratin Restore Bonding Mask (In-Salon Care Service)

DETOXIFYING SYSTEM BI-PHASE BONDING & PROTECTING SPRAY

150 ml

• Creates a hydrophobic film that seals the hair • Nourishes & helps to protect against environmental aggressors

COOL BLONDES

TONE ENHANCING BONDING SHAMPOO

250 ml 1000 ml

• Pigmented shampoo free of SLS/ SLES sulfates* for all cool blondes • Helps to create new bonds within the hair fibres • Delivers targeted levels of cool pigments to refresh & maintain cool tone directions and improve clarity • Helps to smooth and condition, leaving hair feeling supple and soft

TONE ENHANCING SPRAY CONDITIONER

150 ml

• Pigmented leave-in spray conditioner • Maintains, refreshes and enriches blonde tone directions • Detangles the hair and improves texture of delicate blondes • Provides strength and moisture leaving the hair soft, healthy & shiny

TONE ENHANCING BONDING MASK

200 ml

• Repairs the internal structure of fragile, lightened and coloured blonde hair • Helps to create new bonds within the hair fibres • Detangles porous hair, making it easy to comb

WARM BLONDES

TONE ENHANCING BONDING SHAMPOO • Pigmented shampoo free of SLS/ SLES sulfates* for all warm blondes • Helps to create new bonds within the hair fibres • Delivers precise levels of warm pigments to refresh & maintain rich and warm blonde tones • Helps to smooth and condition, leaving hair feeling supple and soft

250 ml

#COOLBLONDE #NEUTRALBLONDE

#DADDYCOOL #GRANNYGREY

GOODBYE YELLOW NEUTRALISING WASH

GOODBYE YELLOW A highly pigmented neutralising wash free of SLS/ SLES sulfates* for a gentle cleansing action and instant tonal deposit to counteract and neutralise underlying warm tones.

*S LS/SLES Sulfates: Sodium Lauryl Sulfate & Sodium Laureth Sulfate

GOODBYE YELLOW NEUTRALIZING WASH Our first highly pigmented anti-yellow wash, free of SLS/SLES sulfates • Neutralises yellow undertones • Helps to prolong cool tone luminosity in between salon visits • Use on base 9 and lighter to balance antiyellow corrective technique • Instantly adds cool tone after foiling technique or free hand lightening

300 ml 1000 ml

FIBREPLEX Schwarzkopf Professional’s first Bond Enforcing System to protect hair from breakage during the lightening, (high-)lifting or colouring process. A 3-step Bond Enforcing System, FIBREPLEX minimises hair breakage by up to 94%* setting colorists free from the fear of compromising hair quality during the chemical process.

*L ightening Service with FIBREPLEX vs.

Lightening Service

FIBREPLEX FIBREPLEX NO. 1 BOND BOOSTER

500 ml

• Can be mixed into any lightening, lifting or colouring system • Interlinks with the hair fibre to enforce strong structural bonds • Minimises hair breakage

FIBREPLEX SHAMPOO

200 ml 1000 ml

• Cleanses and restores the hair • Creates new bonds within the hair fibre • Balances pH level to perfectly lock in colour pigments • Provides intensive care, making hair strong, supple and full of shine

FIBREPLEX NO. 2 BOND SEALER

500 ml

• Stabilises the bonds enforced in step 1 • Creates new bonds within the hair fibre • Balances pH level to perfectly lock in colour pigments • Seals the outer hair surface for long-lasting strength, suppleness and shine

FIBREPLEX NO. 3 BOND MAINTAINER • Maintains the significantly improved hair quality at home • Creates new bonds within the hair fibre • Balances pH level to perfectly lock in colour pigments • Provides intensive care • Protects against new mechanical damage

100 ml

BC BONACURE The root of every relationship between a hairdresser and a client is confidence. Confidence that clients will get the best service during every visit. Confidence that hairdressers will use the best products in the market. Confidence that ­clients will leave the salon feeling beautiful, inside and out.

Coming from a heritage of 120 years of hair care breakthrough technologies, Schwarzkopf Professional presents the latest hair care regime that speaks advanced technology for simple, yet beautiful hair: BC Bonacure We believe in providing hairdressers with the most advanced technologies based on skincare inspired ingredients.

We believe that beauty is a feeling, beauty is real, beauty is simple, beauty is confidence.

With BC Bonacure, we #BELIEVEINCONFIDENCE

BC PEPTIDE REPAIR RESCUE DAMAGED HAIR

250 ml 1000 ml

BC PEPTIDE REPAIR RESCUE MICELLAR SHAMPOO • Caring micellar shampoo for fine to normal damaged hair.

• Gently cleanses damaged hair.

• Restructures the hair and improves inner strength.

• Smooths the hair surface.

• Delivers care and shine.

200 ml

BC PEPTIDE REPAIR RESCUE SPRAY CONDITIONER • Leave-in conditioner with instant repairing action for damaged hair.

• Recharges hair with instant vitality.

• Instantly detangles and improves combability.

• Improves strength and elasticity.

• Softens and seals the hair surface.

• Adds brilliant shine.

200 ml 1000 ml

BC PEPTIDE REPAIR RESCUE CONDITIONER • Intensive creamy conditioner for damaged hair.

• Improves strength and elasticity.

• Smooths and seals the hair surface.

• Facilitates detangling.

• Improves combability.

• Adds shine.

BC PEPTIDE REPAIR RESCUE TREATMENT

200 ml 750 ml

• Reconstructing treatment for fine to normal damaged hair.

• Deeply reconstructs the inner and outer hair structure.

• Balances the moisture content.

• Provides extra strengthening qualities.

• Improves the elasticity of the hair.

• Detangles and improves combability.

• Adds shine.

BC PEPTIDE REPAIR RESCUE NUTRI-SHIELD SERUM

28 ml + 28 ml

• Intensive double serum for hair lengths and ends.

• Improves manageability, strength and elasticity.

• Facilitates blow-drying.

• Protects the hair from the heat of styling tools up to 230°C. • Seals the hair surface for a soft silky touch.

• Adds brilliant shine.

BC PEPTIDE REPAIR RESCUE SEALED ENDS • Seals and prevents split ends.

• Nourishes porous hair ends.

• Prevents hair breakage.

• Tames and adds anti-frizz benefits.

• Leaves the ends feeling smooth and soft.

• Adds shine.

75 ml

BC pH 4.5 COLOR FREEZE COLOUR TREATED HAIR

250 ml 1000 ml

BC pH 4.5 COLOR FREEZE SULFATE-FREE MICELLAR SHAMPOO • Gentle micellar shampoo for colour treated hair.

• Gently yet effectively cleanses coloured hair.

• Tightens and stabilizes the matrix thus keeping the colour pigments frozen deep inside the hair.

• Works to neutralise chemical residues while adjusting hair structure to optimal pH 4.5.

• Protects hair structure both inside and out.

250 ml 1000 ml

BC pH 4.5 COLOR FREEZE RICH MICELLAR SHAMPOO • Highly caring micellar shampoo for overprocessed and dull colour treated hair.

• Gently yet effectively cleanses scalp and over-processed coloured hair.

• Strengthens the hair structure to optimal pH 4.5 bringing coloured hair closer than ever to 0 colour fade.

• Delivers extra care and shine.

250 ml 1000 ml

BC pH 4.5 COLOR FREEZE SILVER MICELLAR SHAMPOO • Pigmented micellar shampoo for cool colour tones.

• Gently yet effectively cleanses hair and scalp.

• Helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to 0 colour fade.

• Neutralises unwanted warm undertones.

• Preserves and revives cool tone directions.

• Adds a cendré shimmer to white hair and very light bases.

BC pH 4.5 COLOR FREEZE SPRAY CONDITIONER

200 ml

• Lightweight conditioning spray for colour treated hair.

• Helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to 0 colour fade.

• Instantly detangles and improves combability.

• Revives dull colours.

• Adds brilliant shine.

BC pH 4.5 COLOR FREEZE CONDITIONER

200 ml 1000 ml

• Rich creamy conditioner for colour treated hair.

• Helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to 0 colour fade.

• Provides effective care.

• Detangles and improves combability.

• Revives dull colours and adds shine to colour treated hair.

• Reduces frizz and smooths the surface of the hair.

BC pH 4.5 COLOR FREEZE TREATMENT • Intensely restoring, creamy treatment for colour treated hair.

• Helps to strengthen the hair structure to optimal pH 4.5, bringing coloured hair closer than ever to 0 colour fade.

• Provides in-depth care.

• Reduces frizz and smooths the hair surface.

• Adds brilliant shine.

200 ml 750 ml

BC HYALURONIC MOISTURE KICK NORMAL TO DRY, BRITTLE OR CURLY HAIR 250 ml 1000 ml

BC HYALURONIC MOISTURE KICK MICELLAR SHAMPOO • Moisturising micellar shampoo for normal to dry, brittle or curly hair.

• Gently cleanses scalp and hair.

• Provides and binds moisture to hair.

• Helps prevent dehydration.

200 ml

BC HYALURONIC MOISTURE KICK SPRAY CONDITIONER • Instantly hydrating, lightweight spray conditioner for normal to dry, brittle or curly hair.

• Provides and binds moisture to the hair.

• Instantly detangles and improves combability.

• Smoothes the hair’s surface.

• Adds healthy-looking shine.

200 ml 1000 ml

BC HYALURONIC MOISTURE KICK CONDITIONER • Weightless hydrating conditioner for normal to dry hair.

• Lightweight conditioning.

• Balances the hair's natural moisture content.

• Restores hair and adds shine.

• Improves combability, strength and elasticity.

200 ml 750 ml

BC HYALURONIC MOISTURE KICK TREATMENT • Deeply hydrating treatment for normal to dry, brittle or curly hair.

• Deeply moisturises hair.

• Provides and binds moisture to hair.

• Vastly improves suppleness and manageability of the hair.

• Restores inner strength and elasticity.

95 ml

BC HYALURONIC MOISTURE KICK BB HYDRA PEARL • Lightweight hydrating leave-in treatment for normal to dry hair.

• Lightweight conditioning for dry hair.

• Balances the hair's natural moisture content.

• Restores and adds shine.

• Improves strength and elasticity.

• Helps to protect from heat damage.

BC HYALURONIC MOISTURE KICK CURL POWER 5

125 ml

• Rich hydrating cream to define wavy and curly hair.

• Offers the 5 key benefits for curly hair: 1) Deep hydration.

2) Up to 48h of definition.

3) Suppleness.

4) Anti-frizz control.

5) Bounce.

BC KERATIN SMOOTH PERFECT UNRULY, THICK AND COARSE HAIR

BC KERATIN SMOOTH PERFECT MICELLAR SHAMPOO

250 ml 1000 ml

• Taming shampoo for unruly, coarse hair.

• Gently cleanses hair.

• Smooths the hair's surface.

• Improves manageability.

• Helps prevent static.

BC KERATIN SMOOTH PERFECT CONDITIONER

200 ml

• Effective taming conditioner for unruly, coarse hair.

• Intensively detangles.

• Smooths the hair surface.

• Improves the manageability & combability.

• Adds intensive shine.

• Protects from humidity.

BC KERATIN SMOOTH PERFECT TREATMENT • Intensive taming and nourishing treatment for unruly to coarse hair.

• Intensively nourishes the hair.

• Improves combability.

• Smooths the hair’s surface.

• Significantly improves manageability.

• Adds intensive shine.

• Protects from humidity.

200 ml 750 ml

BC COLLAGEN VOLUME BOOST FINE AND WEAK HAIR

250 ml 1000 ml

BC COLLAGEN VOLUME BOOST MICELLAR SHAMPOO • Purifying shampoo for fine and weak hair.

• Gently cleanses hair and scalp.

• Adds lightweight moisture.

• Improves body and adds strength.

• Helps to prevent static.

150 ml

BC COLLAGEN VOLUME BOOST WHIPPED CONDITIONER • Lightweight liquid to foam conditioner for fine and weak hair.

• Weightlessly conditions fine hair.

• Improves combability.

• Adds body and strength.

• Hair feels fuller.

200 ml

BC COLLAGEN VOLUME BOOST PERFECT FOAM • Detangling mousse that increases body.

• Gently detangles the hair.

• Improves combability.

• Lifts the roots when blow-drying.

• Adds body and stability to fine hair.

• Leaves hair feeling fuller.

• Adds healthy-looking shine.

BC DEEP CLEANSING ALL HAIR TYPES

1000 ml

BC DEEP CLEANSING SHAMPOO • Deep cleansing and purifying shampoo for all hair types.

• Gently yet thoroughly cleanses hair & scalp.

• Effectively removes product build-up.

• Purifies hair & scalp without stripping it of nutrients.

• Prepares the hair for chemical treatments.

BC Q10+ TIME RESTORE MATURE HAIR

BC Q10+ TIME RESTORE MICELLAR SHAMPOO

250 ml 1000 ml

• Gently cleansing micellar shampoo for mature hair.

• Gently cleanses hair and scalp.

• Improves hair strength and elasticity.

• Improves manageability.

BC Q10+ TIME RESTORE CONDITIONER

200 ml 1000 ml

• Rich conditioner for dry and brittle mature hair.

• Protects against external aggressors.

• Provides strength and resistance.

• Detangles and improves combability.

• Adds shine.

BC Q10+ TIME RESTORE TREATMENT

200 ml 750 ml

• Strengthening treatment for mature hair.

• Provides deep care and strengthening.

• Repairs structural damage in mature hair.

• Detangles and improves combability.

• Adds healthy shine.

BC Q10+ TIME RESTORE REJUVENATING SPRAY • Lightweight 2-phase de-tangler and volumiser in one.

• Provides weightless conditioning action.

• Detangles and improves combability.

• Boosts volume & body.

• Adds shine.

200 ml

BC FIBRE FORCE

OVER-PROCESSED & EXTREMELY DAMAGED HAIR 500 ml

BC FIBRE FORCE BONDING CREAM • Reconnects the bonds and matrix for instantly restored inner cell cohesion • Intensively restructures the integrity and strength • Recharges hair with keratin • Balances the moisture content • Detangles & improves combability • Perfectly seals the hair surface and adds shine

12 x 10 ml

BC FIBRE FORCE BOND CONNECTOR INFUSION • Dramatically reinforces the potential of the BC Fibre Force Bonding Cream • Recovers the integrity of the hair

200 ml 1000 ml

BC FIBRE FORCE FORTIFYING SHAMPOO • Delicately cleanses and restores the hair • Creates bonds inside the hair matrix and seals the cuticle • Improves the strength of the hair fibres and protects them • Specially designed to anchor, maintain and prolong the BC Fibre Force in-Salon Service • Non-overburdening even on finer hair types

150 ml

BC FIBRE FORCE FORTIFYING SEALER • Creates bonds inside the matrix to strengthen the hair fibres • Seals the cuticles and creates a protective shield around the fibre • Detangles & improves combability • Protects from heat of styling devices • Leaves the hair smooth, soft and full of shine

200 ml

BC FIBRE FORCE FORTIFYING PRIMER • Strengthens hair fibres • Perfectly seals hair surface and adds shine • Detangles & improves combability • Ensures heat-protection from blow-dryer heat • Non-overburdening even on finer hair types

150 ml

BC FIBRE FORCE FORTIFYING MASK • Penetrates hair and replenishes the bonding cement with keratin • Creates bonds inside the matrix and seals the cuticle • Strengthens hair fibres and adds shine • Detangles & improves combability • Non-overburdening even on finer hair types

SCALP GENESIS IN-SALON

100 ml

BC SCALP GENESIS SELF-WARMING DETOX PREP-TREATMENT For all hair types & normal to greasy scalps • To be used in combination with a detoxifying massage • Helps to activate the blood micro-circulation • Releases impurities from the scalp • Prepares roots for the following cleansing step

PURIFYING RANGE FOR ALL HAIR TYPES & OILY SCALPS 200 ml 1000 ml

BC SCALP GENESIS PURIFYING SHAMPOO For oily scalps and stringing hair • With StemCodeTM Complex and Vitamin B3 Derivate • Deeply cleanses oily scalps and hair from excess sebum and residues • Helps to rebalance the scalp and secures the origin of optimal hair quality for the future • Rebalances the moisture content of hair and scalp

SOOTHING RANGE FOR ALL HAIR TYPES & DRY OR SENSITIVE SCALPS 100 ml

BC SCALP GENESIS SOOTHING SERUM For all hair types & dry or sensitive scalps prone to irritation • With StemCodeTM Complex and Vitamin B5 • Calms, soothes and rebalances the scalp • Helps to balance the moisture content of hair and scalp • Secures the origin of optimal hair quality for the future

ANTI-DANDRUFF RANGE FOR ALL HAIR TYPES & SCALPS PRONE TO DANDRUFF

BC SCALP GENESIS ANTI-DANDRUFF SHAMPOO

200 ml

For all hair types & scalps prone to dandruff • With StemCodeTM Complex and Vitamin E • Gently, yet efficiently cleanses • Works gently, yet effectively against dandruff • Protects scalp from external influences • To be used regularly in combination with BC Scalp Genesis Rebalancing Serum

BC SCALP GENESIS REBALANCING SERUM

100 ml

For all hair types & scalps prone to dandruff • With StemCodeTM Complex and Vitamin E • Rebalances sensitive scalps and helps to prevent visible dandruff flakes • Protects scalp from external influences • Secures the origin of optimal hair quality for the future • To be used regularly in combination with BC Scalp Genesis Anti-Dandruff Shampoo

ROOT ACTIVATING RANGE FOR HAIR THAT IS THINNING AND LACKING STRENGTH & DENSITY

BC SCALP GENESIS ROOT ACTIVATING SHAMPOO

200 ml

For thinning hair • With Carnitine Tartrate, Taurine and Echinacea • First step of the BC Scalp Genesis Root Activating regime • Gently cleanses and activates the hair roots* • Reduces non-pathological hair loss after 6 weeks • Improves hair quality and vitality

BC SCALP GENESIS ROOT ACTIVATING SERUM For thinning hair • With Carnitine Tartrate, Taurine and Echinacea • Second step of the BC Scalp Genesis Root Activating regime • Activates the hair roots* • Reduces non-pathological hair loss after 6 weeks • Improves hair quality and vitality

* Increased ratio of active hair follicles

100 ml

BC FIBRE CLINIX Formulated for: a hypercustomised salon service Clients are looking for individual solutions that provide real and visible results for their hair.

New BC Fibre Clinix elevates the in-salon care experience to the next level by offering the latest customizable hair care technologies that fundamen­tally transform the hair structure. The BC Fibre Clinix regime actively supports your in-salon service offer and impact­fully showcases the hairdressers’ professional expertise while increasing the service relevance. It allows you to create bespoke hair care solutions that transform every hair type from within.

BC FIBRE CLINIX ALL HAIR TYPES

BC FIBRE CLINIX TRIBOND SHAMPOO

NEW

1000 ml

• Prepares the hair for the Fibre Clinix Treatment.

• Hair strength is restored.

• pH level is perfectly balanced.

BC FIBRE CLINIX TRIBOND TREATMENT FINE HAIR

NEW

500 ml

• Replenishes damaged hair structures.

• Builds three-dimensional bonds within the inner hair structure (In combination with Tribond Shampoo).

• Hair is up to 10x stronger when used in combination with the BC Tribond Shampoo.* * vs untreated hair

BC FIBRE CLINIX TRIBOND TREATMENT COARSE HAIR

NEW

500 ml

• Intensively replenishes damaged hair structures.

• Builds three-dimensional bonds within the inner hair structure (In combination with Tribond Shampoo).

• Hair is up to 10x stronger when used in combination with the BC Tribond Shampoo.* * vs untreated hair

BC FIBRE CLINIX PEPTIDE REPAIR BOOSTER

NEW

45 ml

• Customizes and intensifies the effect of the BC Fibre Clinix Tribond Treatments.

• Up to 90% hair revitalization and up to 90% less breakage.

• Restores inner and outer hair structure for up to 60 days* *when used with BC Peptide Repair Rescue Shampoo and Conditioner.

BC FIBRE CLINIX PH 4.5 COLOUR BOOSTER

NEW

45 ml

• Customizes and intensifies the effect of the BC Fibre Clinix Tribond Treatments.

• Up to 3x more vibrancy and zero fade • Restores inner and outer hair structure for up to 60 days*. *when used with BC Ph 4.5 Color Freeze Shampoo and Conditioner.

BC FIBRE CLINIX MOISTURE BOOSTER

NEW

45 ml

• Customizes and intensifies the effect of the BC Fibre Clinix Tribond Treatments.

• Up to 24 hours moisturised hair feel and perceivable softer hair sensation.

• Restores inner and outer hair structure for up to 60 days*. *when used with BC Hyaluronic Moisture Shampoo and Conditioner.

BC FIBRE CLINIX COLLAGEN VOLUME BOOSTER

NEW

45 ml

• Customizes and intensifies the effect of the BC Fibre Clinix Tribond Treatment Fine Hair.

• 48 hours texturized hair feeling.

• Restores inner and outer hair structure for up to 60 days*. * when used with BC Collagen Volume Boost Shampoo and Conditioner.

BC FIBRE CLINIX KERATIN SMOOTH BOOSTER

NEW

• Customizes and intensifies the effect of the BC Fibre Clinix Tribond Coarse Treatment.

• Up to 48 hours anti-frizz effect.

• Restores inner and outer hair structure for up to 60 days*. * when used with BC Keratin Smooth Perfect Shampoo and Conditioner.

45 ml

OIL ULTIME Rebalance hair and mind: Enter a new world of premium hair care powered by oils. #TRUEBEAUTY is more than just a pleasing look. It is also the essence of a person’s inner harmony radiating through the external shell.

Developing Oil Ultime we chose only the most precious ingredients – from high per­forming natural, purified oils to ­in­vigorating aromatic Essential Oils.

They are known for their power to enhance the outer bloom with brilliant, lightweight shine while helping to escape the hectic daily routine and find inner balance during sensual, pampering ceremonies in the salon.

MARULA & ROSE OIL RANGE FOR FINE TO MEDIUM HAIR 300 ml

OIL ULTIME LIGHT OIL-IN-SHAMPOO For fine to medium hair • With 100% natural, purified Marula & Rose Oil • Gently cleanses and beautifies • Replenishes and boosts radiant shine & smoothness • Self-solubilizing oil ensures a lightweight hair feeling

200 ml

OIL ULTIME LIGHT OIL-IN-SPRAY CONDITIONER For fine to medium hair • With 100% natural, purified Marula & Rose Oil • Luxurious 2-phase formula beautifies and replenishes 1) Helps to detangle 2) Boosts sublime shine & smoothness

ARGAN & BARBARY FIG OIL RANGE FOR MEDIUM TO COARSE HAIR 300 ml

OIL ULTIME OIL-IN-SHAMPOO For medium to coarse hair • With 100% natural, purified Argan & Barbary Fig Oil • Gently cleanses and beautifies • Deeply replenishes and boosts brilliant shine & smoothness • Self-solubising oil ensures a lightweight hair feeling

200 ml

OIL ULTIME OIL-IN-CONDITIONER For medium to coarse hair • With 100% natural, purified Argan & Barbary Fig Oil • Luxurious emulsion nourishes, replenishes and detangles • Boosts beautiful shine and a smooth touch • Ensures lightweight hair feeling

FINISHING OILS

OIL ULTIME MARULA FINISHING OIL

100 ml

For fine to medium hair • With 100% natural, purified Marula Oil • Caresses and beautifies • Smooths the cuticle and combats frizz • Boosts brilliant shine and softness • Self-evaporating formula ensures a weightless hair feeling

OIL ULTIME ARGAN FINISHING OIL

100 ml

For medium to coarse hair • With 100% natural, purified Argan Oil • Helps to nourish, fights frizz and improves manageability • Illuminates hair with radiant shine and smoothness • Self-evaporating formula ensures a weightless hair feeling

OIL ULTIME BARBARY FIG FINISHING OIL For very dry and brittle hair • With 100% natural, purified Barbary Fig Oil • Rich formula intensively replenishes and nourishes • Combats frizz and improves manageability • Enhances brilliant shine and a smooth touch • Self-evaporating formula ensures a weightless hair feeling

100 ml

OSiS+ is the most creative lookbased styling range that pushes your boundaries and makes you create individual hairstyles through your fingertips thanks to the most innovative and performing styling products with unique consistencies.

OSiS+ inspires you, ­bringing tomorrow’s trends to your salon ­before they go mainstream.

STYLE PREP: 200 ml

HAIRBODY Prep spray Extreme light conditioning styling spray

Prime Prep

• Light control and volume • Feather-light conditioning • Anti-static effect

SLEEK: 200 ml

BLOW & GO Express blow-dry spray Faster and easier blow-drying for super smooth and sleek looks

Medium Control

200 ml

• Luxurious smoothness • Improved style control • Blow-dry heat protection

FLATLINER Heat protection spray Helps to protect the hair from heat damage

Strong Control

150 ml

• Heat protection up to 230°C • Reduces hair breakage • Humidity protection

TAME WILD Smoothing anti-frizz cream Tames rebellious hair

Strong Control

• Anti-frizz & anti-humidity protection up to 7 days • Surface smoothness • Heat protection up to 220°C

VOLUME:

BIG BLAST

200 ml

Volumizing gel Lightweight gel for volumized hairstyles • Long lasting and strong volume • Root lift • Non-sticky

GRIP

Strong Control

200 ml

Extreme hold mousse For massive volume and glamourous high hold looks • Maximum support for massive volume • Natural shine • Helps to protect against blow-dry damage

Ultra Strong Control

CURLS:

CURL HONEY

150 ml

Curl cream Defines natural coarse and frizzy curls/waves • Curl definition and bounce • Natural control for coarse curls • Taming and anti-frizz effect

Medium Control

TEXTURE LONG HAIR: 100 ml

BOHO REBEL Pigmented dry shampoo For style refreshment and texture styles thanks to innovative directly coloured rice starch

Light Control

• Root refreshment & lift for normal to slightly greasy roots • Invisible natural result without residues • Dry texture & grip • Available with blonde, brunette or dark pigmentation

SHORT HAIR: 10 g

DUST IT Mattifying volume powder For strong rough & matte results

Light Control

250 ml

• 24h volume control • Lightweight powder • Long lasting hold and strong texture

VOLUME UP Volume booster spray For instant textured volume

Medium Control

100 ml

• Instant textured volume • Weightless and flexible style control • Natural volume and movement

MESS UP Matte paste For ultimate matte and messy styles

Medium Control

• Matte finish • Dry texture effect • Tousled and rough look

TEXTURE

THRILL

100 ml

Fiber gum For elastic style control • Bendable and mouldable • Separation • Mega flexible fibres

FLEXWAX

Strong Control

85 ml

Ultra strong cream wax Continuously remouldable for unlimited style possibilities • Strong texture and separation • Natural shine finish • Remouldable

MIGHTY MATTE

Ultra Strong Control

85 ml

Ultra strong matte cream For strong matte looks • Extreme hold with a dry finish • Very strong matte effect • Strong texture and separation

ROCK HARD

Ultra Strong Control

150 ml

Ultra strong glue For drastic styles and finish that lasts • Ultra strong hold • Long lasting control • For radical styles and shapes

Ultra Strong Control

FINISH 50 ml

MAGIC Anti-frizz shine serum For glossy hair

Light Control

300 ml

• Instant sparkling shine • Smooth and silky touch • Frizz control

SPARKLER Shine spray For instant sparkling shine

Light Control

200 ml

• Great shine • Instant light finish • Detangling aid

FREEZE PUMP Strong hold pump spray For strong fixation

Medium Control

• Strong hold • Gives you the freedom to style after application • Ultra fine mist

Setting new standards of performance for the most sophisticated and demanding clients. OSiS+ Session Label is the 1st iconic styling range of super light micro-fine formulas for super performance: Super Fine Non overburdening product dispersion Super Precise Effective & targeted application formats Super Dry Iconic Hairspray formulations

50 ml

MIRACLE 15 Super versatile - multi-purpose styling balm • Lightweight care with styling properties • Increased manageability • Thermal heat protection (230°C/450°F)

200 ml

VOLUMIZING MOUSSE Super precise - spray mousse for targeted volume • Immediate root lift • Workable, volumised texture • Flexible hold formula

200 ml

SALT SPRAY Super airy - texturiser for lived-in movement • Texturizer for lived-in movement • Delivers extra body • Flexible hold

8g

POWDER CLOUD Super fine - sprayable powder mist • Delicate powder mist • Direct application • Root lift, volume and subtle matt texture

65 ml

MOLDING PASTE Super remoldable - remoldable shaping paste • Pliable hold without overburdening • Texture and separation • Natural shine

SUPER DRY FIX

300 ml 500 ml

Super dry - advanced hairspray delivering strong fixation • Micro fine spray dispersion • Brushable results • Strong fixation for styles that require maximum hold control

SUPER DRY FLEX Super dry - advanced hairspray delivering light fixation • Micro fine spray dispersion • Brushable results • Light fixation for styles that require workable hold control

300 ml 500 ml

SILHOUETTE Pure Formula, Invisible Hold High quality, purified, active ingredients and fine, micro-sized film-forming agents ensure: • Even and light coverage • The hair is not overburdened • The hair maintains natural texture and great shine The result: long-lasting, yet invisible hold.

SILHOUETTE SUPER HOLD

300 ml

SUPER HOLD HAIRSPRAY Provides super hold while maintaining great shine and vitality • For long-lasting, yet invisible, strong hold without overburdening the hair • Quick drying without stickiness • Brushes out easily

200 ml 500 ml

SUPER HOLD MOUSSE Provides super hold while maintaining great shine and vitality • For maximum volume and long lasting, yet invisible, super hold without overburdening the hair • Brushes out easily

200 ml 1000 ml

SUPER HOLD PUMPSPRAY Provides super hold while maintaining great shine and vitality • For long lasting, yet invisible, strong hold without overburdening the hair • Quick drying • Brushes out easily

250 ml

SUPER HOLD GEL Provides immediate super hold, natural shine and ultimate structure • Dries quickly and is easy to wash out • No residues

COLOR BRILLIANCE SUPER HOLD

COLOR BRILLIANCE STRONG HOLD HAIRSPRAY

300 ml 500 ml

Provides outstanding shine and even more super hold • Coloured hair appears extraordinarily brilliant • With colour protecting UV-filter • Regular use helps to protect against colour fading • Formulation dries quickly and provides long lasting super hold • Brushes out easily

COLOR BRILLIANCE MOUSSE Provides super shine and even more super hold • Coloured hair appears extraordinarily brilliant • With colour protecting UV-filter • Does not stick the hair together • Brushes out easily, no residues

200 ml 500 ml

[3D]MEN is a problem-solving hair care brand engineered especially for men to cover all men specific needs. Each product follows the [3D] principle: the science of hair, scalp and roots. Powered by scientifically proven active ingredients, the [3D] System works on the 3 key dimensions of masculine hair care: [1] strengthening hair [2] instantly refreshing scalp [3] activating roots The styling assortment matches the 3 key performance dimensions of male styling.

[1] hold [2] texture [3] matt

CARE COLLECTION 250 ml 1000 ml

HAIR & BODY SHAMPOO Deeply refreshing dual purpose hair and body wash.

• PANTHENOL works on hair, leaving it feeling strong and healthy.

• MENTHOL works on scalp, delivering cooling effects on skin and scalp.

• CAFFEINE stimulates the roots.

250 ml 1000 ml

DEEP CLEANSING SHAMPOO Totally clean hair in 15 seconds.

• SCLERO PROTEIN works on hair, rebuilding the hair structure.

• PANTHENOL moisturises the scalp.

• CAFFEINE stimulates the roots.

250 ml 1000 ml

ROOT ACTIVATOR SHAMPOO Root activation. Helps hair regain density by reducing hair loss.* • PANTHENOL provides moisture for the hair.

• TAURINE strengthens the scalp • CARNITINE stimulates and activates hair roots. The shampoo helps to regain density by reducing hair loss when used as part of a 24 week regime. *non-pathological

250 ml 1000 ml

ANTI-DANDRUFF SHAMPOO Instant and effective removal of dandruff flakes.

• KERATIN strengthens the hair.

• ZINC PYRITHIONE effectively and gently removes dandruff flakes.

• ALLANTOIN helps to prevent itching and redness caused by dandruff.

STYLING COLLECTION STRONG HOLD GEL

150 ml

Construct • Extreme hold gel.

• Creates sharp structured shapes.

• Shine finish.

MOLDING WAX

100 ml

Defy gravity • Maximum mouldability cream wax.

• Create and re-invent with gravity-defying shapes.

TEXTURE CLAY Finish • Strong hold.

• Mouldable texture for dishevelled looks.

• Matte finish.

100 ml