Indola Brand Book 2021 by theagencytoday

Brand Book The smart choice

We’re INDOLA ...a professional hair brand inspired by real life and the people in it..

Our mission is to empower you and provide all the relevant things you need as hairdresser, nothing more: A highly performing & concise product assortment at an affordable price, for all your service needs, from commercial to creative, while being safe & sustainable 2

Streetstyle inspiration from around the world for real hair looks & commercial services with our seasonal Street Style Collection Essentials skills set from hair to business advice at your doorstep Business Support, including offline & online communication packages to help boost your business.

The German professional hair brand that thinks #SimplySmarter.

Our deliveries to You Highly Performing & Concise Portfolio Unrivalled colour & effortless care & styling - - - - 4

One-stop solution for permanent & demi-permanent colour services Holistic blonde offer catering to all in salon blondes needs Fast processing permanent coloration for quicker colour services Sustainable, vegan, high- performing care & styling offer Essentials care & styling assortment

Relevant content that reflects the the hairdresser’s everyday needs: - -

- -

Inspirational, easy to recreate, seasonal blockbuster cut and colour techniques Monthly online education based on salon friendly techniques and top tips Offline & Online cut, colour & styling seminars and health & safety trainings Business, motivational & digital upskilling trainings

Street Style Looks 24/7 Stand out, go to, commercial trends & services - - -

Real life hair & fashion inspiration from the streets of the world Seasonal Street Style Collections for inspirational ready-to-wear looks New commercial service opportunities featuring our latest blockbuster colour techniques 5

Business Support: Sales-boosting offline & online packages, from business tips to seasonal promotional campaigns: - -

Attract new clientele: With look & service inspiration, in your salon & on digital channels Maintain client loyalty: On-trend gift with purchase, incentive promotions, service inspiration & look maintenance Increase spend per client: Offer additional services or products on top of regular salon routines Equip you with salon tools and point of sales material to maximise the value of each salon touchpoint

Highly Performing – Concise Portfolio: Colour

Unrivalled colour at a smart price. Permanent Colour PCC (PERMANENT CARING COLOUR) The compact yet complete assortment of permanent shades for all coloration services in salon - - -

Up to 99 shades Including shades with extra coverage Beautiful shine

Demi- Permanent COLOR TRANSFORMER 1 bottle - - -

Converts all* permanent shades into demi-permanent Seamless dual colour results No more stock and cash constraints

* except PCC Intense Coverage, Creator

Semi- Permanent

with

BLONDE EXPERT

#COLORBLASTER

Holistic blonde offer to cater for all blonde needs in salon

Pigmented conditioner

- - -

Up to 12 Highlifts Up to 8 Pastels 1 Bleach

HAIR-BOND TECHNOLOGY

XPRESSCOLOR The 3x faster processing permanent shades for faster color services without compromise on hair quality

FASTER PROCESSING

- -

Up to 18 shades With grey coverage

- -

Up to 10 shades Lasts up to 10 washes

Highly Performing – Concise Portfolio: permanent colour

PCC - Permanent, caring, reliable colour! PCC NATURAL & ESSENTIALS

PCC RED & FASHION Up to 34 shades A vibrant collection of reds, violets, coppers and intense chocolates.

Up to 40 shades These shades give a gorgeous range of natural hues for up to 100% white coverage.

PCC INTENSE COVERAGE

PCC CREATOR Up to 6 shades For smart creativity: to intensify, to correct or to enhance/soften colour results.

Up to 19 shades Specially formulated for superior coverage on hair that’s 70-100% white.

Technical Products RAPID BLOND+ BLEACH POWDER

NN2 250ml

450g

For no stain, no pain skin protection.

- - -

High-performance dust-reduced bleaching powders for precise and reliable blonde tones Formulation offering up to 8 levels of lift Available in white and blue Suitable for all creative lightening techniques

SKIN STAINING. LOWER SKIN IRRITATION

Minimizes skin staining and discomfort Easily intermixed with any of our permanent colours and developers

Power Partnership! The PCC & Cream Developer Duo deliver perfect results every time. Combined, they provide: - - - - -

Long-lasting colour results Superior shine A detangling, smoothing effect for the perfect colour canvas Up to 100% white hair coverage Enhanced retention

DEVELOPERS 1000 ml High quality, quick mixing developers for a caring yet effective oxidation process. Available in 5 different strengths: - -

- - -

2% (7 Vol.) – 1000 ml 4% (13 Vol.) – 1000 ml, To be used with the Color Transformer for demi-permanent results 6% (20 Vol.) – 1000 ml 9% (30 Vol.) – 1000 ml 12% (40 Vol.) – 1000 ml

Highly Performing – Concise Portfolio: permanent colour

Meet the Blonde Expert range! From cool hues to warm shimmers, the

Highlifts:

Blonde Expert shades offer you the best of both worlds to flatter your client’s personality!

with

D -BON HAIR LOGY NO TECH

HIGH-LIFT Up to 8 High-Lift shades -

- - -

For use on natural hair, no need to pre-lighten Very significantly reduced damage Up to 5 levels of lift for the 1000. shades Up to 4 levels of lift for the new 100. shades

PASTEL Up to 7 Pastel shades -

Special shades for use on pre-lightened or natural blonde hair

DUST-FREE BLEACHING POWDER 1 Bleach - - -

Up to 8 levels of lift Stunning colour clarity Very significantly reduced damage

Pastels:

The most commercial looks for your blonde clients! Blonde regrowth: Suitable products: Highlift 1000/100 series for lift and 100 + series for blend & cover

Colour refresh and toning: Suitable products: all Pastel shades

All over summer blonde: Suitable Products: Bleach, Pastel, 1000 or 100 series depending on the desired wish of the client

Please note: all of the above depends and may vary upon the clients’ hair type, history and needs.

Highly Performing – Concise Portfolio: permanent colour

Cut your root re-touch service time in a half!

FASTER G SSIN PROCE

XPRESSCOLOR 9 shades available complete assortment of natural & fashion shades with grey coverage The colour processes 3 times faster Stunning colour results with perfect white coverage in half the service time! Time is money. Time saved for other precious tasks without compromise on the results!

Boost your service potential and expand your colour creativity with Xpress techniques at your fingertips: - - -

Dare to exploit

Root retouch Short crop Partial design

more services every day!

Highly Performing – Concise Portfolio: demi-permanent colour

Meet the Color Transformer. Every great superhero has a secret weapon! Make your permanent colour demi-permanent! - -

Gorgeous, Seamless dual colour results from roots to tips No more pinch on your stock & cash, as with only PCC and the Color Transformer, you can achieve both permanent and demi-permanent results

Mixing ratio 1:1:0,5 PCC SHADE, 60ml CREAM DEVELOPER 4% (13Vol.), 60 ml COLOR TRANSFORMER, 30ml

Use the smart solution!

Highly Performing – Concise Portfolio: semi-permanent colour

Pigmented conditioner for insta-trending looks! The pigmented conditioner #colorblaster is infused with the Color-Charge Complex to deliver super shiny colour results and intensive care. Choose from 10 filter-friendly shades from pastel to bold toning, colour refresh or neutralisation. Lasts up to 10 washes.

Benefits at a glance - - - - -

Vibrant colour results Ultimate shine Easy combability Wide choice of shades & services Easy application for backwash services & home use

From instant colour refresh to neutralisation #colorblaster services Colour refresher - -

For all types of colored hair Provides instant color refresh or enhancement

Sierra

Pastel to bold shades - -

For all types of light blonde hair Instantly provides pastel to bold toning

Neutraliser - -

For highlifted, lightened and bleached blonde hair with a brassy tone Instantly helps to neutralise yellow tones

Sustainable, vegan, high-performing care & style range

ACT NOW!

Performance with Purpose For pleasant, yet nourishing care & touchable, lasting styles. State-of-the-Art Formulas - Vegan - Free-from - With natural ingredients

Packaging made with up to 97% recycled & fully recyclable plastic

Cooperation with the Plastic Bank, to fight against plastic pollution

Sustainable, vegan, high-performing care & style range

12 vegan, free-from

products for all your needs! Free-from sulfate surfactants, silicones, parabens, mineral oils & artificial colourants

WASH COLOR SHAMPOO 300ml, 1000ml

- - - -

Pleasantly cleanses the hair Provides beautiful shine + combability Locks colour pigments in the inner hair fibre Formulated with Chia Seed Extract

REPAIR SHAMPOO 300ml, 1000ml - - - -

Pleasantly cleanses while nourishing the hair Strengthens the hair structure Enhances shine and a smoother hair feel Formulated with Almond Oil

MOISTURE SHAMPOO 300ml, 1000ml - - -

Cleanses & gives a moisturized hair feel Leaves hair manageable & smooth without weighing it down Formulated with Aloe Vera Leaf Extract

QR codes

on all products for direct access to ingredients, packaging infos & more.

CARE COLOR CONDITIONER 300ml, 1000ml - - - -

Regenerates the hair structure Provides beautiful shine + combability Locks colour pigments in the hair fibre Formulated with Chia Seed Extract

REPAIR MASK 200ml, 650ml - - -

Seals the cuticle & regenerates the hair structure Restores smoothness & vitality Formulated with Avocado Oil

MOISTURE SPRAY 200ml - - -

Provides great combability while moisturizing the hair Leaves hair manageable, smooth & shiny Formulated with Aloe Vera Leaf Extract

Sustainable, vegan, high-performing care & style range

STYLE SETTING

SETTING SPRAY 200ml - - - -

Blow-dry protection Supports combability and manageability Adds subtle control, body and shine Formulated with Coconut Oil

TEXTURE 22

MATTE WAX 85ml - - - -

Creates strong, remouldable control Adds semi-matte shine Very dry, non-greasy look & feel Formulated with Mineral Earth Compound

SHINE WAX 85ml - - -

Medium control for remouldable shapes Adds healthy looking shine and definition Formulated with Glycerin

VOLUME POWDER 10g - - -

Very fine powder for touchable hair feel & body Great mouldability, thicker root lift feel grip Formulated with Natural Starch

TEXTURE

FINISH

TEXTURE SPRAY

HAIRSPRAY

300ml

- -

Boosts texturized, tousled volume Dry formula leaves hair full of movement & subtle grip Formulated with Cellulose

- -

Extra fine distribution for dry + long-lasting fixation Medium, yet touchable hold Easy to brush out

Essentials care & styling range

The smart wash, care & styling range Endless look-based services with a coincise range. Mix and match them to achieve any look in 3 simple steps.

SMART WASH

SMART CARE

SMART STYLING

Smart Pixel technology

From shampoo to hairspray, the technology in our Care & Styling products ensures colour shine while providing UV protection for long-lasting, healthy-looking results.

The Wash Range For up to 90% colour retention, even after 30 washes.

The Care Range For healthy, shiny, tangle-free hair and up to 95% less hair breakage.

The Styling Range Big volume, strong and flexible hold, super curls, great textures, matt or shiny, everything you need to achieve a great styling.

Essentials care & styling range: #1 Smart Wash

COLOR SHAMPOO Key Ingredient: Silk Cocoon Proteins - - -

Locks colour into the hair to prevent fading Up to 90% colour retention even after 30 washes With Pixel Technology

300 ml & 1500 ml

REPAIR SHAMPOO

HYDRATE SHAMPOO

Key Ingredient: Marula Oil

Key Ingredient: Jojoba Oil

- -

eplenishes the hair structure for a R higher level of in-depth nourishment Up to 95% less hair breakage With Pixel Technology

300 ml & 1500 ml

CLEANSING SHAMPOO

SILVER SHAMPOO

Key Ingredient: Ginseng Root Extracts

Key Ingredient: Purple Pigment

Deeply cleanses, sweeps away impurities and product build-up and refreshes hair and scalp without stripping them of nutrients With Pixel Technology

300 ml & 1500 ml

Brightens white, grey and blonde hair and neutralizes brassy tones whilst repairing the hair structure as it gently cleanses With Pixel Technology

300 ml & 1500 ml

ROOT ACTIVATING SHAMPOO

DANDRUFF SHAMPOO

Key Ingredient: Taurine & Carnitine

Key Ingredient: Vitamin E Acetate

300 ml

Perfectly restores the hair moisture and nourishes dry hair With Pixel Technology

Gently cleanses and stimulates the scalp, strengthens the hair and provides high energy nutrients to the hair follicles It reduces hair loss* and increases hair density after 6 weeks of continuous use With Pixel Technology

* Non-pathological hair loss

300 ml

Removes visible dandruff from the very first wash and rebalances the scalp’s natural function With Pixel Technology

Essentials care & styling range: #2 Smart Care

COLOR CONDITIONER

COLOR LEAVE-IN TREATMENT

Key Ingredient: Silk Cocoon Proteins

- -

Locks colour into the hair to prevent fading For up to 90% colour retention even after 30 washes With Pixel Technology

- -

300 ml & 1500 ml

200 ml & 1500 ml

REPAIR CONDITIONER

REPAIR KERATIN FILLER

Key Ingredient: Marula Oil

- -

Detangles and improves strength and elasticity whilst providing an in-depth nourishment Up to 95% less hair breakage With Pixel Technology

300 ml & 1500 ml

REPAIR SPLIT-ENDS SERUM - - -

Helps to seal and prevent split-ends, leaves hair smooth and glossy Provides up to 95% less hair breakage* With Pixel Technology

* Hair treated with Repair Split-ends Serum vs. untreated, damaged hair

REPAIR TREATMENT Key Ingredient: Marula Oil - -

200 ml

- -

300 ml

Key Ingredient: Marula Oil

75 ml

Provides an in-depth care whilst helping to lock colour into the hair to prevent fading Up to 90% colour retention even after 30 washes With Pixel Technology

Repairs and nourishes damaged hair With Pixel Technology

Nourishes the fibers, cuticles and hair structure for tangle-free, healthy, shiny hair Up to 95% less hair breakage With Pixel Technology

Essentials care & styling range: #2 Smart Care

HYDRATE SPRAY CONDITIONER

HYDRATE BB CREAM

Key Ingredient: Jojoba Oil

Instantly detangles and perfectly restores the hair moisture leaving hair super soft and nourished With Pixel Technology

300 ml

200 ml

SMOOTH TREATMENT

ROOT ACTIVATING LOTION

Key Ingredient: Coconut Oil

Key Ingredient: Taurine, Carnitine, Tartaric Acid & Panthenol

- - -

200 ml

Perfectly restores the hair moisture, controls the hair surface and protects from dehydration With Pixel Technology

Provides a lasting control and discipline to the hair Smoothes the cuticles for an intensive shine Delivers anti-frizz protection With Pixel Technology

8 x 7 ml

Reduces hairloss* after 6 weeks of continuous use and increases hair density** after 24 weeks of continuous use Trichotherapy Cosmetics’ energizing formula stimulates hair growth, bringing the proportion of active hair roots to a near normal level of 80% after 24 weeks of application

* Non-pathological hair loss. ** Observed by 75% of participants in clinical study (independent German Dermatological Institute 2007, with 60 participants)

Essentials care & styling range: #3 Smart Styling

SETTING 32

STRONG MOUSSE

VOLUME & BLOW-DRY SPRAY

- -

Designed to create big volume and strong hold UV-filter protection against UV-rays With Pixel Technology

- -

300 ml

200 ml

THERMAL PROTECTOR SPRAY

CURL CREAM

- -

300 ml

Delivers volume and a fast blow-drying Smoothes, detangles and provides a light hold whilst helping to protect against blow-dry damage UV-filter protection against UV-rays With Pixel Technology

Helps to protect and to keep moisture when styling up to 220°C with irons or tongs for a silky soft finish UV-filter protection against UV-rays With Pixel Technology

- - - 200 ml

Ensures great curl definition, control and moisturized hair feel for beautiful bouncy looks Soft, cream-like texture makes it easy to apply UV-filter protection against UV-rays With Pixel Technology

Essentials care & styling range: #3 Smart Styling

TEXTURE ROUGH UP

SOFT CLAY

- - -

An amazing wax cream for extremely matt and rough looks Delivers a great control and separation UV-filter protection against UV-rays With Pixel Technology

85 ml

- -

85 ml

WAX

VOLUMISING POWDER

- -

85 ml

Create remouldable matte styles and disheveled looks New emulsion texture provides a lighter feel and a great re-shapability UV-filter protection against UV-rays With Pixel Technology

Easy to apply, it gives light control as well as natural shine UV-filter protection against UV-rays With Pixel Technology

- -

10 gr

Powerful styling powder Provides an impressive volume and root lift Remouldable Matt finish

MOULDING GEL -

- -

A waterproof, non-sticky, ultra-strong gel. It is super-manageable before it dries, delivers great shine and is easily rinsed off with shampoo UV-filter protection against UV-rays With Pixel Technology

150 ml

TEXTURE SPRAY

DRY SHAMPOO FOAM

- -

Gives the perfectly undone, raw, tousled texture No stickiness, overburdening or residues With Pixel Technology

300 ml

Cleanses the hair as a shampoo Adds instant root lift without leaving residues With Pixel Technology

300 ml

GLUE

FIBERMOLD

- - -

- -

150 ml

Delivers extreme hold for radical style Holds until the next shampoo With Pixel Technology

85 ml

Provides medium hold and flexibility Adds shine to the hair With Pixel Technology

Essentials care & styling range: #3 Smart Styling

FINISH

FLEXIBLE HAIR SPRAY

STRONG LACQUER

- - -

Delivers natural-looking hold even in humid weather Designed to give your style effortlessly beautiful staying power UV-filter protection against UV-rays With Pixel Technology

500 ml

- -

500 ml

GEL SPRAY

SMOOTH SERUM

- -

300 ml

Fast-drying, micro-fine lacquer provides maximum style control Ingeniously designed to give long-lasting shape that can be brushed out easily UV-filter protection against UV-rays With Pixel Technology

Create and fix your style with this super smart styler delivering long-lasting hold in the quick drying format of a spray UV-filter protection against UV-rays With Pixel Technology

200 ml

Provides the hair with beautiful shine and anti-static control Light formula prevents frizz without overburdening

Essentials care & styling range: Target Ranges

Glamourous Oil The range is based on the breakthrough micro-emulsion technology, allowing a high proportion of oils to be added into a shampoo formulation for opulent shine & caressable softness.

The innovative gold-shimmering treatment combines indulgent care of oils with luxurious gold shimmer for luminous shine.

SHAMPOO Key Ingredient: Plant based oil complex - -

- -

Cleanses & nourishes the hair Restructures its surface, for seducing smoothness and a mirror-like shine Reduces split ends by up to 80% Leaves the hair tangibly soft, silky & shiny

250 & 1000 ml

OIL GLOSS Key Ingredient: Unique oil elixir - - -

Adds shine Provides lightweight conditioning Golden particles deliver mirror-like shine

75 ml

TREATMENT Key Ingredient: Shea Butter and plant based oil complex - - - - 200 & 750 ml

Restructures dry and dull hair from within Gives the outer layer instant smoothness and mirror-like shine Reduces split ends by up to 90% Leaves the hair strong, brilliant & shiny

Products: Target Ranges

with

HAIR-BOND TECHNOLOGY

Blond Addict This range with Hair-Bond Technology also keeps demanding blonde hair in stunning condition.

SHAMPOO

TREATMENT

- - - -

Strengthens & cleanses all blonde & highlighted hair With Hair-Bond Technology

Reduces breakage Restores natural bounce Maximum shine With Hair-Bond Technology

200 ml & 750 ml

250 ml & 1000 ml

ICE SHIMMER SPRAY - -

Instant neutralisation of yellow & brassy tones Cool accent & super shimmer

150 ml

GOLD SHIMMER SPRAY - -

150 ml

Professional care for the ultimate in strength, shine and customisable blonde effects.

Gold Shimmer on blondes High shine & smoothness

Street Style Collection & looks

Our Collections: a source of inspiration Up-to-the-minute, street style looks that are trending right now around the world, with all the scene-stealing colour techniques & indispensable products for your salon success.

#Springlooks -

Fresh “Blocking’ technique

#Summerlooks -

Irresistible “Colourmelting” technique

#Autumnlooks -

Flattering “#panelling” technique

ed(you)cation

Our seminars & more Not everyone has the same learning needs, that is why we have created a new modular Ed(you)cation for 2021. All seminars will be tailored to your needs as ed(you)cators are able to design the perfect education for you.

This new modular approach caters to fundamental education as well as creative education all the while keeping street style looks as our DNA. You can expect as usual our Online Ed(you)cation every month in a new Newsflash issue on our Corporate Website.

indola.com

The Indola Global Ambassadors

Paddy McDougall @paddymcdougall - - -

Multi award-winning hairdresser Salon and session stylist Based in Glasgow, Scotland

Andy Smith @andysmith_stylist

them on Instagram.

- - - -

Multi award-winning hairdresser More than 20 years’ experience Salon creative director and session artist Based in London, England

digital

Keep in touch and never miss out! Holistic digital package for you Bringing digital inspiration to all relevant INDOLA touchpoints is our goal when it comes to social media, content creation and involving our digital hairdresser community. That is why with every activity we offer a holistic digital package – to inspire our partners with #SimplySmarter content and campaigns.

#SimplySmarter Social Media The INDOLA social media channels are the go-to-destination when it comes to creative hair inspiration, trend-based looks and information about our innovative products. Make sure to follow us on Instagram via @indola! @Indola.SA @indola @Indola Official

Social Wall by INDOLA Looking for continuous look inspiration? Our Social Wall on indola.com is the place to go for! Do you want to inspire others and get a chance to be featured? YES PLEASE! Just follow these super simple steps: - -

Follow our Instagram account @indola Tag your pictures with #indola and #SimplySmarter for a chance to get featured

#indolaselected #indolaselected is back with a brand new squad! Follow the journey of these uber talented hairdressers and look for inspiring content on our social channel. Our monthly newsflash on indola.com provides in-depth ed(you)cation content to give you a deep dive on techniques and product usage.

THE INDOLA RANGE

COLOUR – PROFESSION PERMANENT COLOUR

DEMI-PERMANENT

DEVELOPERS

NN2

Transforms

SKIN STAINING. LOWER SKIN IRRITATION

PERMANENT INTO DEMI-PERMANENT COLOR!

PERMANENT CARING COLOR (PCC)

XPRESSCOLOR

COLOR TRANSFORMER

CREAM DEVELOPERS (2%, 4%, 6%, 9%, 12%)

NN2

Fascinating permanent colour results for flawless coverage & vibrancy (Up to 99 shades).

For express, reliable, affordable, permanent colour services (Up to 18 shades).

Transformer technology converts almost all permanent shades into demi-permanent.

For a caring and effective oxidation process. 4% (13 Vol) to be used only with Color Transformer for demi-permanent results.*

Reduces skin staining and the discomfort of skin irritation.

LIFTING, LIGHTENING, BLONDING COLOUR

BLEACH

SEMI-PERMANENT COLOUR

with

HAIR-BOND TECHNOLOGY

BLONDE EXPERT

RAPID BLOND+

#COLORBLASTER

Blonde offer specifically developed to maintain & enhance blonde hair whilst significantly reducing hair damage (Up to 20 shades).

For all creative lightening techniques.

Caring, wash-out conditioner. For colour refresh, pastel to intense toning and neutralisation. Up to 10 washes. Up to 11 shades.

New

ACT NOW! RANGE

ACT NOW! BECAUSE YOU MATTER.

WASH RANGE

CARE RANGE

COLOR

MOISTURE

REPAIR

COLOR

MOISTURE

REPAIR

Locks the colour pigments in the inner hair fibre. Beautiful shine & combability.

Gives a moisturized hair feel. Leaves hair manageable & smooth without weighing it down.

Nourishes & strengthens the hair structure. Provides shine & a smoother hair feel.

Locks the colour pigments in the inner hair fibre. Beautiful shine & combability.

Provides great combability while moisturizing. Leaves hair manageable, smooth & shiny.

Seals the cuticle & regenerates the hair structure. Restores smoothness & vitalitly.

STYLE RANGE

SETTING

TEXTURE

FINISH

Blow-dry protection. Supports combability and manageability. Adds subtle control, body and shine.

For remouldable shapes,a touchable hair feel, airy movement & subtle grip

Extra fine distribution for dry & long lasting fixation. Medium yet touchable hold

*except for PCC Intense Coverage & Creator

THE OTC RANGE WASH RANGE

CARE RANGE

COLOR

HYDRATE

REPAIR

COLOR

HYDRATE

REPAIR

Up to 90% colour retention. 100% more shine. Locks hair colour into the hair.

100% nourishment. Regulates the hair’s moisture perfectly.

100% hair replenishment & resilience. Up to 95% less hair breakage. Higher level of in-depth nourishment.

Up to 90% colour retention. 100% more shine. Locks hair colour into the hair.

100% nourishment. Regulates the hair’s moisture perfectly.

100% hair replenishment & resilience. Up to 95% less hair breakage. Higher level of in-depth nourishment.

ROOT ACTIVATING Reduces hair loss already after 6 weeks. Increases hair density.**

SILVER

CLEANSING

DANDRUFF

SMOOTH

Neutralise brassy tones whilst repairing the hair structure.

Deeply cleanses, Sweeps away impurities and product build-up Refreshes hair and scalp without stripping out nutrients.

Removes visible dandruff from the very first wash.

Provides lasting control and discipline. Intensive shine. Anti-frizz protection.

ROOT ACTIVATING Stimulates hair growth, bringing the proportion of active hair roots to a near normal level of 80% after 24 weeks** of application.

SETTING

TEXTURE

FINISH

Prep the hair and set the best styling foundation.

Shape and craft your style with exciting textures.

Perfect your look with fabulous finishes and different hold levels.

TARGET RANGES – INNOVA

with

HAIR-BOND TECHNOLOGY

BLOND ADDICT

GLAMOROUS OIL

Professional care for the ultimate in strength, shine and customisable blonde effects.

Nourishes hair with precious oil elixirs and smoothes the hair surface for mirror like shine.

** for non pathological hair-loss

THE INDOLA RANGE

STYLE RANGE