Schwarzkopf Blondme

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NEW BLONDME APRIL 2017


A NEW ERA OF BLONDE PERFECTION


AMBASSADORS

SCHWARZKOPF PROFESSIONAL GLOBAL COLOUR AMBASSADOR LESLEY JENNISON • • • • •

SKP Global Colour Ambassador since 2005 Started Hairdressing at Vidal Sassoon worked there for 15 yrs. as part of the artistic team doing shows, seminars & shoots all over the world Head of colour at “Real Hair” in London/Chelsea Blonde Clients: Gwywneth Paltrow, Elle McPhersson Responsible for Essential Looks colour techniques since the REAL Collection 1/2005

Lesley's Blonde Statement: Blonde Hair is more than just a hair colour .. It's an emotion, a way of life, a dream, can be whimsical and can be power of strength. Blonde can be angelic and can be super sexy vamp. Blonde can never be ignored. Blonde hair is coveted. Every client who has perfect blond is a celebrity!


AMBASSADORS

GLOBAL BLONDME AMBASSADOR KIM VO •

Global BLONDME Ambassador since 2013

Hailed by Vogue as “The best Blonder in the business”

Blonde Clients: Katherine Heigl, Pamela Anderson, Kate Hudson

4 salons in US (LA, Las Vegas, NYC)

Regular TV guest in ABC‘s top hit “Extreme Makeover”

Official hairdresser of Barbie (responsible for the styling of the limited editions)

Kim's Blonde Secret: The secret to my blond is the passion and the personality behind it. It is my aim to discover the inner blond in each of my clients. They are my billboard and I have to ensure a stunning blond with every service I offer.



NEW BLONDME

1ST BONDING COLOUR & CARE SYSTEM FOR ICONIC BLONDES

The Advanced Bonding System with highly efficient Succinic Acid interlinks with the hair fibres to enforce strong structural bonds during the blonding process.

The sulfate-free care regime maintains iconic blonde results by efficiently protecting from external aggressors, balancing the pH and creating new bonds.


NEW BLONDME

ADVANCED BONDING SYSTEM BLONDME colour and care have been formulated and developed to work together as a system delivering optimum hair quality.


NEW BLONDME

INTEGRATED BONDING TECHNOLOGY – HOW?

Until NOW…

+ No.1 to be added to

No.2

colouration or lightener

to seal the enforced bonds

No.3 for home maintenance

NEW BLONDME No additional mixing required

Customizable bonding In-salon care for each blonde.

Customizable bonding home care for each blonde.


LOOKS & SERVICES


NEW BLONDME LOOKS & SERVICES MAJOR CHALLENGES COLOURISTS FACES EVERY DAY

Blonde Challenge 1:

Dark to Blonde

Blonde Challenge 2:

Blonde Challenge 3:

Signature Cool Blonde Blonde

Blonde Challenge 4:

Lift &Cover Blonde


NEW BLONDME LOOKS & SERVICES TURNING CHALLENGES INTO SERVICES

1. Platinum Purity

Honey Marble

2.

3.

4.

Rosé Blush Caramel Glow

Cool Fusion

Champagne Blend


NEW BLONDME LOOKS & SERVICES CHALLENGE 1: DARK TO BLONDE

PLATINUM PURITY Platinum Purity is all about the purest and most precious of all blondes: Platinum. It shows the pure essence of blonde in a clear and even tone. Monochromatic, simplistic and super sophisticated. Purest blonde with dazzling shine.

COLOUR TECHNIQUE: Dark2Light


NEW BLONDME LOOKS & SERVICES CHALLENGE 1: DARK TO BLONDE

Service: HONEY MARBLE A soft grading from deep roots to a an illuminating glow towards the ends. It beautifully enhances the natural texture of wavy and curly hair with a great blend of warm, yet powdery, pared down golds.

Colour Technique: DIP’N’TIP


NEW BLONDME LOOKS & SERVICES CHALLENGE 2: SIGNATURE BLONDE

Service: ROSÈ BLUSH This look shows a colour strobing technique in tones of rosé, beige and gold, focusing around the face to ensure an on-trend yet casual, lived-in blonde glow.

Colour Technique: STROBING


NEW BLONDME LOOKS & SERVICES CHALLENGE 2: SIGNATURE BLONDE

Service: CARAMEL GLOW This look is blonde celebrating life! It is all about sun kissed with a soft play of vivid caramels and cream. The shades are painted onto the hair and just flow into each other to create a blonde that simply owns the spotlight.

Colour Technique: LACING


NEW BLONDME LOOKS & SERVICES CHALLENGE 3: COOL BLONDES

Service: COOL FUSION A very strong blonde look featuring the world of ice cool tones from light platinum to lustrous grey and metal tones and fuse them together in an iridescent hologram for an intense look full of character.

Colour Technique: HOLOGRAM


NEW BLONDME LOOKS & SERVICES CHALLENGE 4: LIFT & COVER

Service: CHAMPAGNE BLEND This amazing look is a glare of blondes reproducing the beam of the sun with soft tones and ultra feminine. A subtle mix of warm beiges and neutral tones perfectly underlines the relaxed glamour and adds a modern twist.

Colour Technique: BLENDING


NEW BLONDME DESIGN UPGRADE

New: • • • • • • • •

Subtle yet sophisticated rosé gold Modern simplistic shapes, flat shoulders Tone-on-Tone play with shiny & matt Matt product body for sophisticated haptic Statement hotfoil logo Metallised closures (caps, lids, rings) Editorial style typo Clever colour coding on tubes, which stays visible until the tube is finished


ASSORTMENT


NEW BLONDME ASSORTMENT HERO:BOND ENFORCING PREMIUM LIGHTENER 9+

Bond Enforcing Premium Lightener 9+ 1st lightener with integrated Bonding Technology High performance powder lightener Up to 9 levels of lift with maximum protection


NEW BLONDME ASSORTMENT BOND ENFORCING LIGHTENERS

Bleach & Tone 2 shades Lightening & Tone in 1 easy step Up to 8 levels of lift To be mixed with Bond Enforcing Premium Lightener 9+


NEW BLONDME ASSORTMENT BOND ENFORCING COLOURS

Bond Enforcing Blonde Lifting 3 shades Lift & Tone in 1 easy step Up to 5 levels of lift

Bond Enforcing Blonde Hi-Lighting 2 shades Highlights on darker & previously coloured bases Up to 5 levels of lift

Bond Enforcing White Blending 4 shades Lift & White coverage in easy step Up to 4 levels of lift


NEW BLONDME ASSORTMENT TONING & NEUTRALISING

Blonde Toning 7 shades Creative Pastel Tones for pre- lightened and naturally blonde bases 9 and lighter

Instant Blushes 4 shades Translucent, no-commitment Pastel Sprays for pre- lightened and naturally blonde bases 9 and lighter


NEW BLONDME ASSORTMENT DEVELOPER

Premium Developer 2%/7 Vol. 1000ml

Premium Developer 6%/30 Vol. 1000ml

Premium Developer 9%/30 Vol. 1000ml

Premium Developer 12%/40 Vol. 1000ml


NEW BLONDME ASSORTMENT BONDING CARE – ALL BLONDES

Keratin Restore Bonding Shampoo 250ml

Keratin Restore Bonding Conditioner 200ml

Keratin Restore Bonding Mask 200ml

Shine Elixir 150ml


NEW BLONDME ASSORTMENT BONDING CARE – COOL & WARM BLONDES

Warm Blondes

Cool Blondes

Tone Enhancing Bonding Shampoo 250ml

Tone Enhancing Bonding Mask 200ml

Tone Enhancing Spray Conditioner 150ml

Tone Enhancing Bonding Shampoo 250ml


NEW BLONDME ASSORTMENT BONDING CARE – IN SALON

Keratin Restore Bonding Shampoo 1000ml

Keratin Restore Intense Care Bonding Potion 150ml

Keratin Restore Bonding Mask 500ml

Tone Enhancing Bonding Shampoo – Cool Blondes 1000ml


NEW BLONDME ASSORTMENT INTENSE BONDING SERVICE - IN SALON For an extra-intense bonding service Step 1 • Apply BLONDME Intense Care Bonding Potion • Work each strand for a good penetration • No processing time, proceed directly to step 2 Step 2 • Apply BLONDME Bonding Mask directly on top of BLONDME Intense Care Bonding Potion • Leave to process for 5-10 minutes • Emulsify & rinse off thoroughly

+ Keratin Restore Intense Care Bonding Potion

Keratin Restore Bonding Mask

The Intense Bonding Service is the BLONDME alternative for the FIBREPLEX Care Service for blonde clients.


BLONDME Pricing - Technical DESCRIPTION COLOUR PREMIUM PERFORMANCE LIGHTENER 9+ PREMIUM CARE DEVELOPER 2% , 6%, 9% , 12% INSTANT BLUSHES

SIZE 60 ML 450 GM 1000 ML 250 ML

LIST PRICE EXCL. VAT 165.95 550.95 180.95 259.95

LIST PRICE INCL. VAT 189.18 628.08 206.28 296.34

RRSP INCL. VAT

504.00


BLONDME Pricing - Retail DESCRIPTION ALL BLONDES KERATIN RESTORE BONDING SHAMPOO KERATIN RESTORE BONDING SHAMPOO KERATIN RESTORE BONDING MASK KERATIN RESTORE BONDING MASK KERATIN RESTORE BONDING CONDITIONER KERATIN RESTORE INTENSE CARE BONDING POTION SHINE ELIXIR COOL BLONDES TONE ENHANCING BONDING SHAMPOO TONE ENHANCING BONDING SHAMPOO TONE ENHANCING SPRAY CONDITIONER TONE ENHANCING BONDING MASK WARM BLONDES TONE ENHANCING BONDING SHAMPOO

SIZE

LIST PRICE EXCL. VAT

LIST PRICE INCL. VAT

RRSP INCL. VAT

250 ML 1000 ML 200 ML 500 ML 200 ML 150 ML 150 ML

152.95 340.95 168.95 566.95 159.95 269.95 159.95

174.36 388.68 192.60 646.32 182.34 307.74 182.34

296.00

250 ML 1000 ML 150 ML 200 ML

152.95 340.95 159.95 168.95

174.36 388.68 182.34 192.60

310.00 327.00

250 ML

152.95

174.36

296.00

327.00 310.00 310.00 296.00


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