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I N M A N H AT TA N 2
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TAL & OREN ALEXANDER A N E N T E R P R I S I N G F O RC E I N TO DAY ’ S G LO BA L M A R K E T
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Team at Douglas Elliman in the nation in 2020
Led by Tal and Oren Alexander, the Alexander Team is a powerhouse in global real estate consultancy. By partnering with the Alexander Team, you get the results you deserve, led by white-glove client service, an innovative approach to marketing, and access to an unparalleled personal network. Sought-after by high-end clients, world-renowned developers, and prestigious media outlets for their market expertise, the Alexander Team specializes in all facets of real estate ranging from luxury resale properties (Condos, Co-Ops, Homes, Estates, and Townhouses) to ground-up new developments and conversions. The team’s impressive track record attests to their innate passion for the industry and the uncompromising level of attention they pay to every client’s needs. Tal and Oren Alexander have always understood how to create and market refined luxury properties. In addition to earning prestigious awards for their stellar work in these areas, they are known and sought-after for their client-focused, hands-on business approach. Together they formed the Alexander Team after being personally recruited by Douglas Elliman Chairman Howard Lorber. Oren is a graduate of the University of Colorado with a BA in Finance plus holds a Certificate of Real Estate Development. Tal graduated from Hofstra University with a BA in Marketing. Both are active speakers on a variety of real estate topics and are heavily involved in philanthropy. In 2016, Oren received the Young Jewish Professional ‘Young Leadership’ Award for the second time. He and Tal contribute to the Friends of the Israeli Defense Forces and the Make-A-Wish Foundation as well. Oren continues to maintain an extensive list of contacts and interests worldwide. He periodically travels abroad, introducing foreign buyers and prospects to opportunities in the U.S. market. Being a developer himself, with several projects in Florida underway, Oren has a strong appreciation for the intricate issues developers face. He sustains excellent relationships with the world’s top architects and designers to meet the wide- ranging needs of his discerning clientele.
REAL ESTATE IS IN OUR DNA
â&#x20AC;&#x153;
We were raised in the real estate and development world so when it comes to understanding how to add value to a property, our insight comes from our own experience and our fatherâ&#x20AC;&#x2122;s before us. Marketing homes was always part of the discussion growing up. In return, we have an excellent understanding of high-end finishes, top-tier construction and quality architecture. Today we still work alongside our father developing exquisite luxury homes.
ABOUT US THE ALEXANDER TEAM
TA L & O R E N A L E X A N D E R
MARKETING & O P E R AT I O N S
N E W YO R K C I T Y Tal Alexander
D I G I TA L
CHIEF OF
MARKETING
STA F F
SOCIAL
O P E R AT I O N S
MEDIA
TEAM
MIAMI Oren Alexander
T H E H A M P TO N S Sara Goldfarb
O P E R AT I O N S
O P E R AT I O N S
TEAM
TEAM
SARA GOLDFARB L I C E N S E D R E A L E STAT E AG E N T H E A D O F O P E R AT I O N S A N D M A R K E T I N G H E A D O F H A M P TO N S S A L E S
Marketing Expert with a Sales Mindset, Specializing in The Hamptons Market Over $50M in transactions facilitated across the Hamptons in 2020 alone, including the $30M sell-out of Gurneyâ&#x20AC;&#x2122;s Residences in Montauk in just 8 months. Sara is currently the Head of Marketing and Operations for the Alexander Team where she oversees all marketing programs for the teamâ&#x20AC;&#x2122;s portfolio across New York City, The Hamptons and Miami. Sara has extensive expertise in developing and implementing marketing functions for brands and businesses across several high-growth industries - including fin-tech, marketing technology and real estate. Most recently she spent the last several years in the luxury real estate industry, specifically in the Hamptons market where she led the marketing strategy for a well-known developer, implementing programs to facilitate the selling of over $180M in inventory. Prior to this she led digital marketing strategy for a marketing technology company, building the content marketing functions and infrastructure to fuel business growth, and was also previously at Thomson Reuters in the financial & risk marketing organization where she made significant contributions and implemented revenue driving marketing programs and strategy while managing a global team. A native New Yorker and graduate of the University of Pennsylvania, Sara brings an unprecedented level of marketing expertise combined with market knowledge for both the City and the Hamptons to the teamâ&#x20AC;&#x2122;s portfolio and overall business. Sara currently resides in Sag Harbor.
$744M+
I N SALE S AC RO S S N E W YORK , M I A M I , AN D H A M P TON S DU RI N G 2 0 2 0 *
The Industryâ&#x20AC;&#x2122;s Most Connected Approach To Ultra-Luxury Real Estate
*NEW DEVELOPMENT AND RESALES
220 CENTRAL PARK SOUTH PENTHOUSE N E W YO R K , N Y
$250M RECORD-BREAKER
FAENA HOUSE PENTHOUSE M I A M I B E AC H , F L
$60M RECORD-BREAKER
3 INDIAN CREEK M I A M I B E AC H , F L
$47M RECORD-BREAKER
421 BROOME ST PENTHOUSE N E W YO R K , N Y
SOLD FOR $35M
8 7 PA R K , M I A M I B E A C H , F L
SOLD FOR $37M
A RT E P E N T H O U S E , S U R F S I D E , F L
SOLD FOR $33M
WE GET IT Our carefully cultivated personal network also spans worldwide. Our ability to connect people with properties is at the core of the tremendous value we bring to getting any deal done successfully. Our business revolves around incredible, one-of-a- kind properties and the sophisticated buyers who desire them. For many of these buyers, property is like art - worthy of collecting. The Alexander Team knows what’s happening in the market, what’s motivating current activity, and what’s likely to happen next. We have also identified the world’s top property collectors and have instant access to over 500 high-net-worth individuals seeking what is rare and wonderful in real estate.
MISSION STATEMENT OV E RV I E W
THE ALEXANDER TEAM IS THE P R E M I E R , I N T E R N AT I O N A L L U X U RY R E A L E STAT E T E A M T H AT P ROV I D E S U N PA R A L L E L E D A DV I S O RY S E RV I C E S TO B U Y E R S , S E L L E R S & D E V E LO P E R S .
P R I VAT E N E T WO R K We provide an unparalleled ability to reach the market of prospective buyers through our proprietary network of individuals who are directly or indirectly know others who are actively searching for prime real estate opportunities around the world. Through our reputation and infrastructure, we have the ability to generate maximum exposure for our sellers via word of mouth, right place right time, travels, events, and superior targeting methods.
T H E B E ST O F T H E B E ST With over 30 years of combined experience and $2.5B in global real estate transactions, we provide a level of market expertise and experience driven by first-hand knowledge as we are a wholly integrated and highly knowledgeable in every aspect of real estate including development, acquisitions, management, finance, marketing and sales. Through consistent involvement in the entire process, we are able to match our clients with the properties that are not only right for them but provide a good investment opportunity.
SALES DURING 2020
$292M+ NEW DEVELOPMENT SALES IN MIAMI & NEW YORK DURING 2020
$263M+ SOLD IN MIAMI
$119M+ SOLD IN NEW YORK
$70M+ SOLD IN THE HAMPTONS
$37M
87 Park Penthouse
MIAMI BEACH
$22.5M
118 E 76th St Townhouse
UPPER EAST SIDE
$18M
Sagaponack Estate
HIGHLAND TERRACE
SALES DURING 2020
$70M+ SOLD IN THE HAMPTONS
$18M
Sagaponack Estate
HIGHLAND TERRACE
$6 M .625
Gurney’s Residences Salt Sea 5
$5 M
MONTAUK
.6
Gurney’s Residences Hilltop 10
$9M
Bridgehampton
SOUTH OF HIGHWAY
$5 M .8
Gurney’s Residences Salt Sea 9
$5 M
MONTAUK
.1
MONTAUK
Gurney’s Residences Salt Sea 8
MONTAUK
NEW DEVELOPMENT REPRESENTATION N E W YO R K & M I A M I M A R K E T S
D O U G L AS E L L I M A N D E V E LO P M E N T M A R K E T I N G WO R KS W I T H L E A D I N G D E V E LO P E R S , WO R L D - R E N OW N E D A RC H I T E CT S A N D I N T E R I O R D E S I G N E R S TO C R E AT E T H E M O ST C OV E T E D P RO P E RT I E S I N T H E M A R K E T P L AC E .
From in-house research and product development to marketing and sales, property management and mortgage financing, our team provides a seamless real estate experience. Decades of expertise and proprietary market data lets us forecast future activity and bring to market what buyers want next.
Arte Surfside
8 9 5 5 C O L L I N S AV E , S U R F S I D E , F L
A one-of-a-kind collection of just 16 oceanfront luxury condominiums in Surfside is the first-ever project in the United States by the legendary Italian architecture and design partnership of Antonio Citterio and Patricia Viel in collaboration with Kobi Karp Architecture & Interior Design. This striking addition to Surfside is close to Indian Creek, Bay Harbor Islands, Bar Harbour, and Miami Beach.
The Beckford House and Tower 3 0 1 E 8 1 ST ST, N E W YO R K , N Y
Welcome to Beckford House & Tower, a breathtaking collection of one to six bedroom condominium residences that bring exceptional elegance to the Upper East Side. Located on 80th and 81st Streets, awardwinning design firm Studio Sofield has created two gracious, complementary residential buildings offering a compelling blend of the classical and the contemporary to this most historic of city neighborhoods, transforming this enclave for years to come. Each residence is a celebration of craftsmanship, grand spaces and exquisite detailing with a curated selection of amenities that enhances every lifestyle.
Steinway Tower
The Waldorf
Residents at 111 West 57th Street will benefit from a discreet porte-cochere entrance on 58th Street, an 82-foot two-lane swimming pool with private cabanas, separate sauna and treatment rooms, double-height fitness center with mezzanine terrace, private dining room and chef’s catering kitchen, residents’ lounge with an expansive terrace, meeting rooms and a study, 24-hour attended entrances and dedicated concierge service.
The world’s most fascinating and influential people have always lived at Waldorf Astoria New York. Since its opening in 1931, this iconic symbol of New York luxury was the residence of choice among world leaders, celebrities, and the global elite. No other hotel in the world provided its residents with best-in-class service and an unparalleled lifestyle, all at the center of society, commerce, and geopolitical events. Today’s unprecedented restoration of this Park Avenue landmark will deliver a collection of contemporary residences in The Towers above the legendary hotel, with interiors and amenities artfully designed by Jean-Louis Deniot. Featuring the finest living quarters complemented by a world of unsurpassed amenities and services, there is no more glamorous address in New York City than The Towers of the Waldorf Astoria.
1 1 1 W 5 7 T H ST, N E W YO R K , N Y
3 0 1 PA R K AV E N E W Y O R K , N Y
CLOSED TRANSACTIONS
ON THE GROUND WE ARE WHERE OUR CLIENTS ARE
ON THE WEB U SA & U K M A R K E T S
16,000+ ENGAGED NETWORK
SUBSCRIBERS
High-net worth and influential individuals
C O N N E CT I O N TO O U R TA RG E T C O M M U N I T Y R E Q U I R E S AC C E S S . W E â&#x20AC;&#x2122; R E E V E RY W H E R E T H E Y A R E . O N E V E RY P L AT F O R M .
350,000+ FOLLOWERS
70,000+
INSTAGRAM FOLLOWERS Combined Alexander Team followers
On social media channels across the country
3,000,000+
PAGE VIEWS
Douglas Elliman website monthly page views
WE ARE LEADERS I N YO U R M A R K E T
WE LIVE IN A NETWORKED WORLD, AND THE BEST NETWORK WINS. F i n d i n g t h e r i g h t b u ye r i s a re s u l t of h av i n g a va s t n e t wo r k of p ro s p e c t s a n d c o n t a ct s , b o t h n a t i o n a l l y a n d i n te r n a t i o n a l l y. O u r p a r t n e r s h i p w i t h K n i g h t F ra n k Re s i d e n t i a l e n s u re s t h a t o u r s e l l e r s â&#x20AC;&#x2122; p ro p e r t i e s a re s e e n by q u a l i fi e d b u ye r s i n 4 8 c o u n t r i e s a ro u n d t h e wo r l d , w h i c h i n c re a s e s m a r ke t i n g ex p o s u re d ra m a t i c a l l y a n d c a p i t a l i z e s o n t h e p reva i l i n g t re n d to ow n p ro p e r t y g l o b a l l y. T h i s re s u l t s i n t h e l a rge s t i n te ra ct i ve a n d c o n n e cte d n e t wo r k fo r p r i m e a n d s u p e r - p r i m e re s i d e n t i a l p ro p e r t i e s a ro u n d t h e wo r l d .
The annual Douglas Elliman | Knight Frank Wealth Report provides comprehensive and in-depth analysis of the prime properties, major investments, high-net-worth individuals ($1M+) and ultra-high net-worth individuals ($30M+) at the top tier of global real estate.
1.5M 28,500 595 15,000 Clients Within Our Database
Agents Worldwide
Offices in 60 Countries
Affluent Individuals Profiled in our Wealth Report
THE POWER OF PRESS D O U G L AS E L L I M A N
WITH OUR COMMANDING VISIBILITY I N T H E P R E S S , D E D I C AT E D E V E N T S A N D P OW E R F U L S O C I A L M E D I A P R E S E N C E , D O U G L AS E L L I M A N I S
40.4B
Total potential reach of all articles that mentioned Douglas Elliman
T H E L E A D I N G N A M E I N R E A L E STAT E N E W S A N D C O M M U N I C AT I O N S .
That means increased exposure for your property and unmatched access to buyers worldwide. Our in-house public relations team is the best in the business, by all measures, making Douglas Elliman the leading voice in real estate news in publications including The New York Times, Wall Street Journal and Financial Times to name a few.
$374M
Total ad value equivalent of all news content that mentioned Douglas Elliman
15,700+ Total number of online press articles that mentioned Douglas Elliman, that is almost 423 articles per work week, or 60 articles a day.
By The Numbers – Editorial – January 1, 2019 – December 31, 2019
THE ALEXANDER TEAM H A S N AT I O N A L P R E S E N C E “$35M closing at Faena House leads Miami’s weekly condo Sales” The Real Deal
“SoHo Scores Its Priciest-Ever Deal With $35.14 Million Penthouse Sale” The Wall Street Journal
“Joseph Chetrit Fetches $25 Million for Upper East Side Townhouse” The Wall Street Journal
“Penthouse at One Thousand Museum sells for $13.8 million. Helicopter not included.” Miami Herald
MEDIA SAVVY D O U G L AS E L L I M A N & T H E A L E X A N D E R T E A M
D O U G L AS E L L I M A N â&#x20AC;&#x2122; S C E N T U RY - LO N G R E L AT I O N S H I P S I N M E D I A M A K E U S T H E E X P E RT S I N P L AC I N G YO U R P RO P E RT Y I N E X ACT LY T H E R I G H T M E D I A .
OVERVIEW
SERVICES
M A R K E T I N G & S E L L I N G S E RV I C E S
OUR PROCESS M A R K E T I N G & S E L L I N G A P P ROAC H
A N I N N OVAT I V E M A R K E T I N G & S E L L I N G A P P ROAC H F O R R E A L E STAT E C R E AT E D BY T H E A L E X A N D E R T E A M , D E S I G N E D F O R E AC H I N D I V I D U A L P RO P E RT Y.
RESEARCH, ANALYSIS & INSIGHTS Providing a complete understanding of the current market trends, comparable properties, and digital campaign tactics that will deliver results.
STRATEGIC PLANNING We will develop a pre, during and ongoing approach, ensuring accountability and optimization.
INTELLIGENT MARKETING CAMPAIGNS
LEVERAGING RELATIONSHIPS
COMBINING PSYCHOGRAPHIC DATA
Tal and Oren Alexander have created a
AND FIRST-HAND KNOWLEDGE OF THE
curated network of interior designers, art
PROSPECTIVE BUYER
consultants, financial advisors, plane & yacht brokers, previous clients, and current clients,
Backed by data-driven strategies, we will
for example, all of whom understand the
implement a campaign that leverages geo-
product we are selling.
targeting, combined with psychographic, demographic and behavioral data to target
CROSS-MARKET & INTERNATIONAL
consumer real estate needs. Relevant print
ACCESS
opportunities are also implemented, including
Buyers and sellers alike are coming from
direct mailers and a tailored advertising plan.
the exact markets we operate in - New York, Miami, The Hamptons, and London, allowing for maximum exposure to those broker communities.
MARKETING PLAN SA M P L E M A R K E T I N G P L A N P R E S E N T E D F O R D I S P L AY P U R P O S E S O N LY
DIGITAL MARKETING
A LEADING SITE T H AT C A P T U R E S B U Y E R T R A F F I C
W I T H N E A R LY 9 0 P E RC E N T O F B U Y E R S S E A RC H I N G F O R P RO P E RT Y O N L I N E , W E AV E R AG E M O R E T H A N 1 . 2 M V I S I TO R S A N D 2 . 4 M PAG E V I E W S PER MONTH ON ELLIMAN.COM.
Visually stunning and optimized for search, Elliman. com attracts online searchers to your property while syndicating your listing to Wall Street Journal, The New York Times, Zillow, Realtor.com and other sites where buyers browse.
TA R G E T E D E - B L A S T S TA R G E T With our advanced geographic and demographic filtering technology. R E AC H R E M I N D
Intelligent and unified email, social media and website advertising delivered to your target.
D RIVE SALES
Engage this targeted consumer with special offers or promotions.
OUR MEDIA PARTNER D R I V I N G AWA R E N E S S & F I N D I N G T H E A U D I E N C E
95M
Email addresses across the US
67
Magazine Titles
T H E L A RG E ST LO C A L L U X U RY M E D I A C O M PA N Y D E L I V E R I N G T H E M O ST A F F L U E N T A U D I E N C E S I N T H E M O ST P RO M I N E N T C I T I E S I N T H E U . S .
Our strategic media partner provides access to 95 million email addresses across the U.S. with advanced targeting capabilities covering 130 data points allows us to micro-target niche demo- graphics, and those specifically
130 Data points
searching for real estate, in specific zip codes with a specific HHI.
OUR KEY NETWORK PARTNER O N N E CT I N G T H E WO R L D â&#x20AC;&#x2122; S M O ST A F F L U E N T R E A L E STAT E B U Y E R S
RANKED 1ST AMONG ALL 300 MEASURED DIGITAL PLATFORMS.
Our network partner is the award-winning,
2.3M
Monthly unique users around the world
premier digital destination connecting the worldâ&#x20AC;&#x2122;s most affluent real estate buyers, with prestigious properties around the globe through relevant, timely listings and compelling content. Our multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories - all to empower and inspire our users to make informed real estate decisions.
$418K Average Household Income
50%
Visitors plan to build/buy in the next year
43
Average Age
MEDIA OULETS T H AT R E AC H T H E R I G H T A U D I E N C E
T H RO U G H O U R ST R AT E G I C PA RT N E R S H I P S A N D LO N G STA N D I N G R E L AT I O N S H I P S W I T H M E D I A O U T L E T S , W E P U T YO U R P RO P E RT Y I N A L L T H E R I G H T P L AC E S .
TRADITIONAL MARKETING
PRINT MATERIALS BY D O U G L AS E L L I M A N & T H E A L E X A N D E R T E A M
E L L I M A N M AG A Z I N E Approximately 110,000 copies are distributed to all DE markets through the following channels: 10,000 nation- wide to DE office and sales gallery. 80,000 direct mail campaign to households in DE markets with an home value of $1M+ and net worth of $500K+.
L U X U RY P R O P E RT Y B RO C H U R E
T H E AS S E T SEMI-ANNUAL L I S T I N G P O RT F O L I O
T O D AY â&#x20AC;&#x2122; S M A R K E T H A S R A D I C A L LY C H A N G E D , A N D R E WA R D S N O T H I N G L E S S T H A N F O R E S I G H T, AC T I V I S M A N D E X P E RT I S E . T H E R E A L E S TAT E M A R K E T I N G R E Q U I R E S A S AV V Y T E A M T H AT C L E A R LY U N D E R S TA N D S W H AT M A K E S E AC H P RO P E RT Y U N I Q U E A N D C A N TA R G E T T H E M O S T S U I TA B L E L U X U RY B U Y E R S .
THE OLD RULES OF REAL ESTATE NO LONGER APPLY
N E W YO R K
575 Madison Avenue, New York, NY 10022 Phone (212) 350 8531
H A M P TO N S
20 Main Street, East Hampton, 11937 Phone (631) 267 7353
MIAMI
1111 Lincon Road, Suite 805, Miami Beach, FL 33139 Phone (305) 695 6013