WELCOME TO THE SMARTEST REGION OF THE WORLD
‘Eindhoven is hands-down the most inventive city in the world’
‘Eindhoven: Invention City, the proven deeptech epicenter of the Netherlands
Brainport Eindhoven has the best investment climate in Europe after London and Helsinki
‘Brainport, the rising star for global investors’
‘The next Silicon Valley could well be in Eindhoven’
22.6
8.9
7.6
6.85
TOP FOUR…..?
THINK MAKE MONEY
FROM SCIENCE TO BUSINESS
~~ 1%
97% 50%
3% 50%
No matter who you are, most of the smartest people work for someone else Bill Joy , Sun Microsystems
ECONOMIC GROWTH 4,9 3,2
OVERVIEW DUTCH CAMPUS INITIATIVES
Clusters, talent and collaborations are the three driving forces for innovation (World Economic Forum)
“The world class of ASML is the world class of the Brainport Eindhoven Ecosystem Peter Wennink
Open innovation ecosystem
HIGH TECH CAMPUS STRIJP S / T AUTOMOTIVE CAMPUS BRAINPORT INDUSTRIES CAMPUS
MULTINATIONALS
& SMEs
RESEARCH INSTITUTES
SERVICE COMPANIES
STARTUPS
SMARTEST SQUARE KILOMETER
THE STRIP
CAN WE ENGINEER SERENDIPITY?
The Strip
BEATING HEART
CONNECTING
People, Ideas & Companies
#1?
We’re at the beginning of the 4th Industrial Revolution “The Velocity of disruption and te acceleration of innovation are hard to comprehend or anticipate“ K. Schwab, Founder & Executive Chairman, World Economic Forum
https://www.bbc.com/news/technology-34066941
$432,500
Always in Beta
Welcome To the Factory Of the Future
27
Era of cheap is over Era of ‘smart’ has begun The transformation from supply chain into a value chain – from contractors to collaborators – is the main reason for Brainport Eindhoven’s success
From need to work here to want to work here.... People have plenty of choice Millennials want a great place to work‌.
We´ve found the flywheel Lex Boon , Directeur Automotive Campus
Kick-start the flywheel: Actively attract targeted companies in acquisition strategy
Magnet function: attracting new companies
Reputation of hotspot
Critical Mass of companies working in the same field
Selfsustaining ecosystem
(Commercially) Successful new innovations
Define the focus area in which you want to become the hotspot
Close collaborations between companies
Promote and facilitate collaboration between companies & education Actively attract companies in target areas to kick-start the flywheel and become a selfsustaining ecosystem
Every region, every city can build a Campus with a perfect infrastructure, useful facilities & beautiful offices, the so called ‘hard’ aspects.
34
HARDWARE / can copy
SOFTWARE / can’t copy
Facilitating Innovation by providing access to (technical) facilities & services
Creating an Innovation Community by organizing variety of meetings & events
SATISFIERS SW NPS > 61
7,5 HW DISSATISFIERS
SUCCESS of innovation
Technological innovation
23%
of innovation success results from technological innovation. The same study, however, also shows that no less than‌
Social innovation
77%
of innovation success depends on social innovation, new ways of managing, organizing & working.
Prof. Henk Volberda a.o. 2012, Rotterdam School of Management
Dedicated open innovation ecosystem organization
01
IMPROVE ECOSYSTEM
02
v Conferences v Colloquia v Business Club v Special events
03
BUSINESSES
v Established companies v Start-ups v SME’s
Campus Site Management
v v v v
NETWORKING & BUSINESS SUPPORT
Business set-up v Support v Financial / tax / v Insurance advice v
04
Marketing / Sales advice IP consultancy Venture capital
FACILITIES
v Labs v Offices v Conference/ v Meeting facilities v IT infrastructure v Incubators
CARGO CULT CARGO CULT INNOVATION ECOSYSTEM INNOVATION ECOSYSTEM
"The world's greatest need . . . is mutual confidence. No human being ever knows all the secrets of another's heart. Yet there is enough confidence between mother and child, husband and wife, buyer and seller . . . to make social life a practical possibility. Confidence may be risky, but it is nothing like so risky as mistrust." Arnold J. Toynbee
“We’re working towards an ecosystem’ that is all about invented by us, not invented by me” Willem van der Leegte, President & CEO VDL
“To get things done, just do it” Johan Cruijff (philosopher)
v Sharing facilities = reducing costs
v New business
v Expanding your network
v Access to knowledge via innovation programs
v Faster, better & more efficient innovation
v Acces to top talent Summa, Fontys, TU/e
v Inspiring environment
For 50 years. The experts have tried to figure out what makes silicon valley tick. The answer is people.� Wadhwa, 2013
Watch out Silicon Valley
Brain belts: The many innovation centers that will take on Silicon Valley http://venturebeat.com/2016/10/16/brain-belts-the-many-innovation-centers-that-will-take-on-silicon-valley/