Bert Jan Woertman, City’s transformation – “the triple helix”

WELCOME TO THE SMARTEST REGION OF THE WORLD

‘Eindhoven is hands-down the most inventive city in the world’

‘Eindhoven: Invention City, the proven deeptech epicenter of the Netherlands

Brainport Eindhoven has the best investment climate in Europe after London and Helsinki

‘Brainport, the rising star for global investors’

‘The next Silicon Valley could well be in Eindhoven’

22.6

8.9

7.6

6.85

TOP FOUR…..?

THINK MAKE MONEY

FROM SCIENCE TO BUSINESS

~~ 1%

97% 50%

3% 50%

No matter who you are, most of the smartest people work for someone else Bill Joy , Sun Microsystems

ECONOMIC GROWTH 4,9 3,2

OVERVIEW DUTCH CAMPUS INITIATIVES

Clusters, talent and collaborations are the three driving forces for innovation (World Economic Forum)

“The world class of ASML is the world class of the Brainport Eindhoven Ecosystem Peter Wennink

Open innovation ecosystem

HIGH TECH CAMPUS STRIJP S / T AUTOMOTIVE CAMPUS BRAINPORT INDUSTRIES CAMPUS

MULTINATIONALS

& SMEs

RESEARCH INSTITUTES

SERVICE COMPANIES

STARTUPS

SMARTEST SQUARE KILOMETER

THE STRIP

CAN WE ENGINEER SERENDIPITY?

The Strip

BEATING HEART

CONNECTING

People, Ideas & Companies

#1?

We’re at the beginning of the 4th Industrial Revolution “The Velocity of disruption and te acceleration of innovation are hard to comprehend or anticipate“ K. Schwab, Founder & Executive Chairman, World Economic Forum

https://www.bbc.com/news/technology-34066941

$432,500

Always in Beta

Welcome To the Factory Of the Future

27

Era of cheap is over Era of ‘smart’ has begun The transformation from supply chain into a value chain – from contractors to collaborators – is the main reason for Brainport Eindhoven’s success

From need to work here to want to work here.... People have plenty of choice Millennials want a great place to work‌.

We´ve found the flywheel Lex Boon , Directeur Automotive Campus

Kick-start the flywheel: Actively attract targeted companies in acquisition strategy

Magnet function: attracting new companies

Reputation of hotspot

Critical Mass of companies working in the same field

Selfsustaining ecosystem

(Commercially) Successful new innovations

Define the focus area in which you want to become the hotspot

Close collaborations between companies

Promote and facilitate collaboration between companies & education Actively attract companies in target areas to kick-start the flywheel and become a selfsustaining ecosystem

Every region, every city can build a Campus with a perfect infrastructure, useful facilities & beautiful offices, the so called ‘hard’ aspects.

34

HARDWARE / can copy

SOFTWARE / can’t copy

Facilitating Innovation by providing access to (technical) facilities & services

Creating an Innovation Community by organizing variety of meetings & events

SATISFIERS SW NPS > 61

7,5 HW DISSATISFIERS

SUCCESS of innovation

Technological innovation

23%

of innovation success results from technological innovation. The same study, however, also shows that no less than‌

Social innovation

77%

of innovation success depends on social innovation, new ways of managing, organizing & working.

Prof. Henk Volberda a.o. 2012, Rotterdam School of Management

Dedicated open innovation ecosystem organization

01

IMPROVE ECOSYSTEM

02

v Conferences v Colloquia v Business Club v Special events

03

BUSINESSES

v Established companies v Start-ups v SME’s

Campus Site Management

v v v v

NETWORKING & BUSINESS SUPPORT

Business set-up v Support v Financial / tax / v Insurance advice v

04

Marketing / Sales advice IP consultancy Venture capital

FACILITIES

v Labs v Offices v Conference/ v Meeting facilities v IT infrastructure v Incubators

CARGO CULT CARGO CULT INNOVATION ECOSYSTEM INNOVATION ECOSYSTEM

"The world's greatest need . . . is mutual confidence. No human being ever knows all the secrets of another's heart. Yet there is enough confidence between mother and child, husband and wife, buyer and seller . . . to make social life a practical possibility. Confidence may be risky, but it is nothing like so risky as mistrust."

Arnold J. Toynbee

“We’re working towards an ecosystem’ that is all about invented by us, not invented by me” Willem van der Leegte, President & CEO VDL

“To get things done, just do it” Johan Cruijff (philosopher)

v Sharing facilities = reducing costs

v New business

v Expanding your network

v Access to knowledge via innovation programs

v Faster, better & more efficient innovation

v Acces to top talent Summa, Fontys, TU/e

v Inspiring environment

For 50 years. The experts have tried to figure out what makes silicon valley tick. The answer is people.�

Wadhwa, 2013

Watch out Silicon Valley

Brain belts: The many innovation centers that will take on Silicon Valley http://venturebeat.com/2016/10/16/brain-belts-the-many-innovation-centers-that-will-take-on-silicon-valley/