Peter Kentie, Introducing Eindhoven.

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Introducing Eindhoven








City of crisis: Philips in deep trouble in 1994


The rocky ‘lifecycle’ of Eindhoven




“Manufacturing is not coming back; it has been reinvented.�


ASML = upholds the famous law of Moore


“So if Eindhoven stops developing… then Silicon Valley will slow down too.”



How do you make people curious about Eindhoven?



Storm Eindhoven: electric motor built by TU/e


Eindhoven waves goodbye to Storm Eindhoven


Eindhoven waves goodbye to Storm Eindhoven








Global TV exposure for our winners


And the story continues‌


The story continues…


Digital vs Medieval


Our pitch: Eindhoven = talent town Positioning Eindhoven as the global hotspot for bright talent who want to study and work in an open and experimental region focussed on the cross-over of design and technology. So attracting talent is key! > businesses will follow > investors come next.


Presence of lots of creative & tech talent is a huge strategic advantage for a city




Eindhoven magic formula:

UNCONVENTIONAL The ability to think differently

X COLLABORATION Huge desire to work together

= ENERGY

Leads to unique results!




EINDHOVEN TYPEFACE


Our dynamic and open-source branding



FLEXIBLE IN USE








OUR BRAND IN FOOD





Temporary versus permanent


Main event: Dutch Design Week


Dutch Design Week: 350.000 visitors



2500 designers showing off




Thank you for the sun, market square




Areas in town as promotion spaces


Design Academy graduation show


Dutch Design Week: 1000+ journalists


Eindhoven city future in AR


Branding through experiences (makes you curious;-)


Eindhoven Smile factor project






Hovenring bike roundabout









Eindhoven to build 3D-printed houses






THANKS! @peterkentie


THANKS! @peterkentie


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