Introducing Eindhoven
City of crisis: Philips in deep trouble in 1994
The rocky ‘lifecycle’ of Eindhoven
“Manufacturing is not coming back; it has been reinvented.�
ASML = upholds the famous law of Moore
“So if Eindhoven stops developing… then Silicon Valley will slow down too.”
How do you make people curious about Eindhoven?
Storm Eindhoven: electric motor built by TU/e
Eindhoven waves goodbye to Storm Eindhoven
Eindhoven waves goodbye to Storm Eindhoven
Global TV exposure for our winners
And the story continues‌
The story continues…
Digital vs Medieval
Our pitch: Eindhoven = talent town Positioning Eindhoven as the global hotspot for bright talent who want to study and work in an open and experimental region focussed on the cross-over of design and technology. So attracting talent is key! > businesses will follow > investors come next.
Presence of lots of creative & tech talent is a huge strategic advantage for a city
Eindhoven magic formula:
UNCONVENTIONAL The ability to think differently
X COLLABORATION Huge desire to work together
= ENERGY
Leads to unique results!
EINDHOVEN TYPEFACE
Our dynamic and open-source branding
FLEXIBLE IN USE
OUR BRAND IN FOOD
Temporary versus permanent
Main event: Dutch Design Week
Dutch Design Week: 350.000 visitors
2500 designers showing off
Thank you for the sun, market square
Areas in town as promotion spaces
Design Academy graduation show
Dutch Design Week: 1000+ journalists
Eindhoven city future in AR
Branding through experiences (makes you curious;-)
Eindhoven Smile factor project
Hovenring bike roundabout
Eindhoven to build 3D-printed houses
THANKS! @peterkentie
THANKS! @peterkentie