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MEMORY WINTER 2018
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Still-Me by Nocera & Ferri
Ferocious by Roberto Pacurucu
The Hat Game by Elena Petrova
A Brand New Day by ร li Magg
Get Closer by Dominic Eichler
6 Tips for Magazine Submissions by Megan Breukelman
Shiver by Rene Funk
Better Off Without by Olesya Ponomarenko
Fragile Beauty by Yi Shi
What I Learned Walking Away From a Big Job by Olivia Bossert
Away from the Noise by Tatiphon Khun-On
Not the End by Karolina Golis
The Sea Refuses No River by Andrew Diez
Leave Me Alone by Matilda Engstrรถm
How the Light Gets In by Andrew Babarczy
Contracting Brands for Collabs by Megan Breukelman
Out of Office by Alvaro Goveia
Out and About by Matt Licari
Aegis from the Cold by Antonio Milevcic
The Illusionist by Christos Markou
How to Stay Inspired by Olivia Bossert
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MEMORY "Time and memory are true artists; they remould reality nearer to the heart's desire." John Dewey Walking down the street and catch the scent of a familiar perfume. Hearing a song you'd long missed but never forgotten. Seeing a photo that teleports you back into that very spot you were when it was taken. These are the beautiful ways our memory serves us. There are momentous memories, painful memories, those funny memories that make us laugh out loud when wer'e all alone... and everything in between. Some of our memories may begin to slip or fade. Some we wish we could forget. As I continue my journey both creatively and personally, I've found myself dwelling on the concept of memory in the last few months. These are the visuals that have coincided with those feelings.
This issue is different than many of our previous issues, and I think being able to embrace change is important to creative health. I can't tell you exactly, specifically why it is. It's more of a feeling than anything else. As always, I continue to be amazed with the work of the artists that contribute to Atlas. From every aspect of styling, photography, art direction, modeling–– these are talents to keep your eye on as they rise. And maybe, just maybe, you'll keep this issue in your memory. For one day when you're feeling uninspired, or for the day you come across one of these creatives shooting the next campaign of your favorite brand. Or maybe, you'll let it slip. And that's okay too. We must hold tight to that which brings us light and let go of what we do not need. Love, Megan Breukelman
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STI LLME Photographers Nocera & Ferri Stylist Faye Sawyer Makeup Lai Zakaria Hair Stylist Massimo Di Stefano Model Harriet Rose @ SELECT
Backpack Alexander Wang 6
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Suit + Belt TIBI
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Left: Trousers Balenciaga, Boots Alexander Wang Right: Sweater Joseph, Coat Stella McCartney, Earring Jemma Bowers
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Bag Alexander Wang
Suit Raey, Sweater Joseph, Boots Neos
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Shirt with Sweater Balenciaga, Trousers La Maire
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Belt Balenciaga
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Whole Look Joseph
Boot Neos
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Jacket Vetements, Sweater Belinda Robertson, Earring Jemma Bowers
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FER OCI OUS Photographer Roberto Pacurucu Stylist Paula del Salto Makeup Alejandra La Torre Production Dahaus Studio Model Our Carmen @ Dauhaus Studio
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Photographer Elena Petrova Makeup & Hair Justin Reilly Producer Saman Yaghmai-Aledavoud + Houtan Yaghmai Production Company SamanMedia Model Olga Zhukova @ LA Models
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Music Alpine Universe Color Correction Ramin Ouladi Director & Cinematographer Saman Yaghmai-Aledavoud
Hats Mar Y Sol, Madewell, Free People, J. Crew Golden, Top Vintage Linda Allard Ellen Tracy THE MEMORY ISSUE
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Hat Mar Y Sol
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Hat Karl Lagerfeld, Top Helmut Lang
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Left: Hat Topshop, Bowtie Marwood, Blazer Claudie Pierlot Right: Hat BCBZMAXAZRIA, Scarf Hermes, Dress Nataliya Mekler
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Hat Vintage Dior, Cover Vintage handmade net
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Photographer Óli Magg Stylist Hulda Katarína Makeup & Hair Stylist Auður Sif Model Liv Benedikts @ Eskimo Model
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Left: Suit BLANCHE, Shirt HOPE Stockholm Right: Jacket + Shirt Norse Projects, Pants Zara
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Earrings Vanessa Mooney, Shirts + Pants HOPE Stockholm
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Sweater + Pants Geysir
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Shirt HOPE Stockholm
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Left: Jacket + Shirt Norse Projects, Pants Zara Right: Shirt HOPE Stockholm
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MAC glitter in Reflects Transparent Pink MAC Gloss Brilliance Art Shop Glitter flakes
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GET CLO SER Photographer Dominic Eichler Makeup Phoebe Taylor Model Teagen @ Milk (Lips), Caitlyn @ Milk (Eyes)
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MAC pigment in Genuine Orange and Hi Def Cyan MAC Gloss Brilliance
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MAC pigment in Genuine Orange and Rich Purple
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MAC cream colour base in Bat Black Kryolan Supra Color in Gold MAC Glitter in Rose & Reflects Bronze MAC Gloss Brilliance
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6 TIPS FOR MAGAZINE SUBMISSIONS From Megan Breukelman, Editor-in-Chief, at meganbreukelman.com Ready to submit your fashion editorial to a magazine? Before you do, consider these factors in your fashion magazine submission. It’s super important when planning your shoot to keep these six things in mind. Your editorial may be right for one magazine, but is it right for the one you’re sending to?
Lighting
Good lighting is the number one essential factor to a good photograph. In the case of editorial photography, it’s absolutely crucial to have consistent, skillful lighting. There are many different styles of lighting, and you need to find a style that works for both you and your editorial. Make sure the mood you’re setting with light matches the tone of the overall concept.
Hair & Makeup
The quality of hair and makeup styling can make or break a shoot. If this does not flow with the rest of the styling of a fashion editorial, the shoot isn’t going to work. Make sure that your makeup artist and hair stylist are on the same page as everyone else. You can even put together a specific mood board if you want to get extra specific. Also make sure that the makeup they’re doing is going to photograph well in your lighting style; think about heavy makeup with hard lighting. It’s not always going to work.
Wardrobe
If you’re submitting to a fashion magazine, it’s likely that there’s going to be an emphasis on the actual fashion in the editorial. Find a good stylist that you’re comfortable working with, and brainstorm together on the shoot concept. Come prepared with inspiration and mood boards so that the stylist knows exactly what they’re getting into. Also a good tip: ask the magazine if they will provide a pull letter for your stylist. This will ensure that your stylist gets quality pieces to give you an even stronger editorial.
Posing
Warm up your models and make sure that they’re comfortable during the shoot. There is nothing more disheartening than a wellstyled shoot with an uncomfortable model. I’m not talking about avant-garde fashion poses that may look difficult; I’m talking about models that are uncomfortable. Make sure everybody is feeling good vibes on set for best results.
Aesthetic
You may have created a wonderful editorial, but that’s not the only thing that needs to be taken into consideration. Look at the aesthetic of the fashion magazine that takes submissions before you hit send. Hopefully, you’ve done this before the shoot. If your style is super dark and grungy and the fashion magazine is a very clean and contemporary, it’s likely that the editor is going to pass on your submission. Make sure you’ve paid attention to what the magazine markets itself as.
Quality
Did you take the time to put your submission into a nicely formatted email? Did you package it well in a PDF, or submit exactly as the magazine specified? The editor looking at your work is going to be looking for a quality submission. Send a pleasant email–– not too long, but something cordial to introduce yourself and your work. Are your credits formatted properly? Make sure that the quality of your submission matches the quality of your work.
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SHI VER Photographer Rene Funk Stylist + Art Director Lisseli Santos Production Fernando Amprimo & Justo Béjar Model Amanda Fiore
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Sweater Qaytu
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Top Left: Bag + Ponchos Philomena Bottom Left: Cardigan Qaytu, Hat Philomena, Tights Wolford Right: Cardigan Qaytu, Top Nike, Skirt Isa Luna, Bag Philomena
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Sweater + Skirt Iya Maita, Belt Zara
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Left, RIght: Cardigan Qaytu, Top Nike, Skirt Isa Luna, Bag Philomena Center: Sweater + Skirt Iya Maita, Belt Zara
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BETTER OFF WITHOUT Photographer Olesya Ponomarenko Stylist + Model Julia Zakharova Makeup Galina Stepantsova
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Left: Blouse Lunatic studio, Slides Bally, Sunglasses Marc by Marc Jacobs Right: Dress Ori Hitam, Slides Bally
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Left: Hat is Stylist's Own, Scarf Vintage Right: Blouse Kenzo, Pants Sokolova inc, Scarf Vintage, Slides Bally
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Left Top: Dress Ori Hitam, Slides Bally Left Bottom: Blouse Lunatic studio, Slides Bally, Sunglasses Marc by Marc Jacobs Right: Dress BashBash, Slides Bally, Scarf Vintage, Hat is Stylist's Own ISSUE | THE MEMORY 63
Dress: Sokolova inc, Slides Bally, Earrings Vintage
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FRAGILE BEAUTY Art Director + Photographer Yi Shi Stylist Elisa Pottier Makeup Laura Moreno Hair Stylist Paula Medinaceli Models Sabrina Lan, Llly Poon, Lu Gao, Kikue Ichihashi, Seonhee Bang Photo Assistant Alanna Jose Stylist Assistant Tess Humain Wardrobe Marc Juan Communication
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W H AT I L E A R N E D WA L K I N G A W AY F R O M A B I G J O B From Olivia Bossert, Atlas Magazine Co-Founder, at oliviabossert.com A couple of weeks ago, I was offered the chance to shoot quite a big job. I was excited initially. They wanted to pay me well, and the shoot was going to involve quite a lot of work. But work that I enjoy! And when you're freelance, getting offered a job is always exciting. However, after a few emails, I began to feel uneasy. Something in my gut was telling me there was something off. I ignored it at first, and put it down to nerves. I thought that I was just feeling a bit intimidated it all. Eventually though, that changed and some warning signs began to appear. My gut had been right, and I decided to pull out of the job. I won't go into the specifics, but it just wasn't going to be the right job for me, I didn't feel comfortable working with the team, and I felt they'd do better with a different photographer. I was extremely hard to turn this job down. I thought about it for a few days before I pulled out. I discussed it with friends, but everyone agreed: if it feels wrong, don't do it. Now I can happily say that it was the best thing I did! Here's why:
Saying No is Empowering
I didn't think that I'd feel so empowered by saying no, but once that initial email had been sent and the butterflies subsided, all I was left with with pride. I was really proud of myself for sticking to what I believed in! I'm quite lucky in that I don't often get approached by people who aren't a good fit, so I rarely need to say no. This was a good reminder that sometime you do need to say no, even if it feels scary.
I need to listen to my gut from the get go. It's always right.
This was a big one. I consider myself to be very intuitive. I'm super empathetic, and I can walk into a room and literally feel the vibe. So when my gut begins to scream at me that something is off, generally speaking, it's right. It can be so hard to go with a feeling, especially when the logical part of your brain is saying: "But think of the money!" but being really in tune with your intuition always pays off. I'll be sure to listen to it far more in future when it comes to booking jobs.
Its Important to Protect My Mental Health
I have worked jobs in the past where I've felt used and a bit violated. Thankfully, it doesn't happen often anymore, because I learnt those lessons. However, due to my history with mental health issues, I know how important it is for me to look after my mind. By saying no to jobs that aren't the right fit for me, I'm keeping myself happy and comfortable so that I can work at my best for the clients who are a good fit.
There's Always More Work Around the Corner
The best bit about this whole story? I replaced the job I turned down with another job within two days. Woohoo! And the business I'm now working for is lovely, my intuition is saying: "full steam ahead!" and I can't wait for our shoot. How sad would it have been if I'd agreed to the client that felt off, and had to tell this amazing, lovely client that I was already booked?! So there you go. If nothing else, I hope that this post has given you permission to say no. I'm giving you permission! You don't need it though, you're allowed to do what you want, when you want. After all, this is your business! So listen to your gut, empower yourself, and say no to anything that isn't a perfect fit. PS. I know that this is harder when you're just starting out with your business. I've been running for a few years, so it's easier for me to turn down work. Did I take on jobs that I didn't like at the start of my career? Of course I did. But the longer you go on, the less of those jobs you have to do. It's up to you to know when that shift can take place.
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A W AY FROM THE NOISE Photographer Tatiphon Khun-On Stylist Shoji Sano Makeup & Hair Stylist Midori Seno Model Stephanie Shin @ MAZZA Models
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Left: Shirts Roberto Collina, Skirt Twinsng2, Jacket Vintage Right: Scarf Moschino, Top TER ET BANTINE, Jacket Brooks Brothers, Skirt Vintage
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Left: Top TER ET BANTINE, Jacket Brooks Brothers, Skirt Vintage, Heels Coach Right: Jaket Ottodame, Dress Twinsng2, Pants MASNADA, Heels Coach
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Jacket Twinsng2, Top Adam Selman, Pants P.A.R.O.S.H, Shoes Maison Margiela
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NOT THE END Photographer Karolina Golis Stylist Agnieszka Szataniak Hair & Makeup Modern Make Up Model Vaquel Tyies @ Nologo Management Assistant Efe Kabak
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Left: Shirt CYVONYUK, Overalls Kardash, Jewellery + Shoes Topshop Right: Shirt Katarzyna Kaczmarik, Vest + Trousers CYVONYUK, Jewellery ALESSANDRA, Shoes Zara
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Left: Dress Anna Wilk, Hat Topshop, Shoes Versace Right: Dress AJ, Shirt CYVONYUK
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THE SEA REFUSES NO RIVER Photographer Andrew Diez Stylist + Art Director Silvia Sandino @ Murasaki Agency Makeup & Hair Stylist Alexandra Demelo Model Laia Vega @ View Management Stylist Assistant Anna Busquets
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Left: Jacket Jinksieminks, Pants Malahierba, Shoes Mila MilĂş Right: Jacket H&M, Dress Jinksieminks
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Left: Jacket Malahierba, Sweater Jinksieminks, Pants Stylist’s Own Right: Shirt Zara, Skirt Fabrizio Celleri, Jacket Jinksieminks
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Left: Sweater + Scarf JNORIG, Sweater Analua Right: Top Fabrizio Celleri, Skirt Jinksieminks, Shoes Alexander Wang
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Top Bitte Kai Rand, Fur Jacket Raiine, Pants are stylist's own, Boots Timberland, Scarf Vintage, Ring KumKum
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L E AV E ME ALONE Photographer Matilda Engstrรถm Stylist Martina Axtelius Makeup & Hair Stylist Milla Gisselfeldt Model Caroline L @ MIKAs
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Left: Shirt Bitte Kai Rand, Blazer Vintage, Skirt Caroline Bredov, Pants Carin Wester Middle: Bra Calvin Klein, Top, Jacket + Pants Bitte Kai Rand, Socks Puma, Boots Timberland, Sunglasses: Stylist's own, Rings KumKum
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Left: Scarf + Glasses Vintage, Shirt NIKBEN, Jacket Shutterheim Right: Shirt F.A.S, Jacket as Skirt Hunter, Pants Caroline Brendov, Shoes Nelly. com, Bra Weekday, Broach IOAKU, Rings KumKum
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HOW THE LIGHT GE TS IN Photographer Andrew Babarczy Stylist Marwa Hammoud Makeup + Hair Stylist Mae Taylor Model Angelica @ Chadwick Models
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Top Adriana Bonanno, Pants Corepret, Shoes Zomp
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Left: Trench Krystal Deans, Belt Articles of Clothing Right: Boiler Corepret, Shoes Zomp
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Left: Coat Adriana Bonanno Right: Top Krystal Deans
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C O N TAC T I N G BRANDS FOR COLLABS From Megan Breukelman, Editor-in-Chief, at meganbreukelman.com Cold contacting can be an amazing way to develop new business relationships. It’s scary, yes, but sometimes completely necessary (and completely worth it). Sometimes, a little reach out can be all it takes to get your foot in the door with a brand you may not have known would consider you. When cold contacting brands, it’s important to consider these factors before, during and after your communications. But of course, the most important thing to remember? You won’t know until you try.
You've got this, even if you don't
Mustering up the courage to cold contact, usually via email (not through DM!) can take a lot of energy… but the result greatly outweighs the risk. The worst case scenario? You don’t hear back from them. Consider these thoughts when cold contacting brands:
Are you a good fit for their brand?
You might love their brand, but consider this: is your brand the right brand for them? Sometimes although you might love their products, your brand’s image might not fall in line with theirs. That’s okay! It just means you have something to work towards.
Who are they already working with?
Take a look into other individuals and influencers that these brands are working with. What kind of presence do these people have? Does it align with yours? What is it that you can bring to the brand that they can’t get elsewhere?
Who is it you're contacting?
Before you reach out, know who it is that you’re reaching out to. Take a look on LinkedIn, Instagram, or anywhere else that you can find job titles within the brand, and go from there. Address them personally, and make the communications personal. Nobody wants to receive the same email they know that five other brands have received the same day.
You've reached out, now what?
In case you haven’t already, make sure that your web presence is looking up to snuff for when they go to look for you. Also ensure that you are, indeed, following the brand on your social media accounts. Now you can take some time, and hope for the best.
Is a follow-up appropriate?
It’s been a few days and you haven’t heard back. Is a follow up appropriate? That depends on your style. Drop them another line, but don’t be too pushy. At least one follow up is okay. Maybe that person just hasn’t gotten around to replying yet. However, if you do hear from them and they say it’s not the right time but to reach out again later, set a date in your calendar and make sure that you do follow up. This kind of reply is NOT always a cop-out. It’s important that you do follow up, as it may genuinely have not been the right time for them in that moment. In the future that door might be easier to open. Give it a shot!
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Hat courtesy of Latre, Jacket Zara
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OUT OF OFFICE Photographe Alvaro Goveia Stylist Sonia Chedli Makeup Simone Otis Hair Stylist Domenic Gialleonardo Model Jenna Heisler
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Bag Eileen Fisher, Pants Zara, Chaps courtesy of 96 Tears, Top + Shoes Vintage 114
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Jacket Maison Margiela, Pants Zara, Shoes J.W. Anderson
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Left: Hat courtesy of Latre, Jacket Zara, Pants MM6 by Maison Margiela, Shoes Zara, Belt Vintage Right: Hat courtesy of Latre, Jacket Maison Margiela, Pants Zara, Shoes J.W. Anderson
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OUT AND ABOUT Photographer Matt Licari Stylist Lauren Abbondola Makeup Tiffany Oliver Hair Stylist Jenni Wimmerstedt Model Bomesol @ Wilhelmina 120
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Left: Jacket + Pants Jill Stuart, Turtleneck DKNY, Glittery boots Siegerson Morrison Right: Dress + Coat The Fifth Label, Boots Siegerson Morrison
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Blouse + Pants Keepsake, Booties Marc Fisher
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Jacket Laurence & Chico, Pants Keepsake, Heels Marc Fisher
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Jacket + Pants DKNY, Heels Marc Fisher
Left: Shirt Hunter Preston, Pants rag&bone, Shoes Lacoste Right: Jacket J.Lindeberg, Tank Outfitters 126Top |Urban ATLAS MAGAZINE
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Left: Coat John Lewis & Partners Right: Military Coat Monsoon, Shoes Marks & Spencer, Earrings Zara
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AEGI S FROM THE COLD Photographer Antonio Milevcic Stylist Sarah Rose Makeup & Hair Stylist Rachel Shepherd Model Milly @ Elite London
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Left: Wool Coat Marks & Spencer, Boots French Connection, Earrings New Look Right: Coat + Earrings New Look
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Left: Blazer H&M Right: Coat John Lewis & Partners
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Poloneck Scotch & Soda, Shirt MSGM, Skirt Huishan Zhang, Boots Kalda
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THE ILLUSIONIST Photographer Christos Markou Stylist Rosie Borgerhoff Mulder Makeup Luka Watabe Hair Stylist Cristal Brown Model Hedda @ Wild Agency
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Left: Top Scotch and Soda, Silver Trousers Isabel Marant Etoile, Socks + Shoes Mulberry, Necklace Pebble London Right: Poloneck DAY By Birger et Mikkelsen, Hoodie KWay, Trousers Scotch and Soda, Shoes Jimmy Choo
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Jumper + Skirt Stella McCartney, Necklace Pebble London, Puffa K Way, Boots Kalda
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Top: Top Scotch and Soda, Coat Dries Van Noten, Silver Trousers Isabel Marant Etoile, Socks + Shoes Mulberry, Necklace Pebble London Bottom: Shirt Equipment @ Fenwicks, Scarf Umbro, Trousers Rebecca Valance, Skirt MSGM @ Fenwicks, Shoes Jimmy Choo
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H O W T O S TAY INSPIRED From Olivia Bossert, Atlas Magazine Co-Founder, at oliviabossert.com At some point or another within business, whether you're a photographer or a creative business owner, you're going to get into a funk. You'll wake up one morning and feel totally uninspired. It's normal, and it happens! Sometimes, it can last what feels like weeks. It happens to me, and I know it's happening because I start to feel bored, or frustrated. So what can we do to stay inspired? Or get re-inspired? Over the years, I've come up with a few foolproof ways which always get me back in the creative zone.
Get Outside
Without fail, if I get outside into nature, (or even recently in the city of London, which shocked me!) I get inspired. Changing up your surroundings can be a really quick way to get a spark of a new idea. For my photography, I'm incredibly inspired by locations. I can literally start to imagine photoshoots when I'm in an area I find inspiring. So get outside, take a walk, look around you more, and see what ideas come flowing.
Watch Films
This might seem obvious, but watch movies. Watch your favourite movies, watch movies which are supposedly "arty." Immerse yourself in a new genre. Watch the colours, see how the director chose to make transitions. What is the light like? What are the characters like? Make notes, and see if you can come up with any ideas for your next creative project based on that. I once did a whole series of images based on the Baz Luhrmann "Romeo and Juliet" and it's still one of my favourite projects!
Listen to Your Favourite Music
One thing that I really like to do is listen to the lyrics of songs when I'm feeling uninspired. Sometimes I'll go back and listen to my favourite songs, and really LISTEN. What's being said? What pictures pop into my head when I'm listening? Is there any way that I can take those ideas and create pictures out of them? You can also listen to cinematic songs. Hans Zimmer is incredible, and creates real emotion with his music. Movie soundtracks in general are emotive. Listen to the soundtrack of your favourite film, and see what ideas come to you whilst listening. Could you create a series of work based on how the music from a film made you feel? It could be interesting to listen to a soundtrack of a movie you've never heard before, because you won't have any preconceived ideas.
Go Somewhere New
Whether you've got a trip planned to a different country, or you want to visit a new town in your area that you've never been to before, heading somewhere new is always a quick way of getting inspired.
Pinterest is a minefield of ideas, and it can sometimes feel overwhelming! But whenever I'm feeling a bit stuck, Pinterest can be a great place to get my imagination rolling. Pick a topic, and type in various search words for it. Make a new board and start to pin whatever you feel drawn to. Do this for 15-20 minutes, and then go back and take a look at your board. What do you see? What kinds of themes are present? What colours have you been drawn to? Is there a theme? Use these ideas as the basis of a new project.
A bit of an obvious one, but follow people who inspire you on Instagram! See what you're drawn to, and get into the habit of saving the images you like. Whenever you're feeling a bit stuck, it's nice to be able to go into your folders and get inspired again.
Talk to Friends
What are friends for if they can't help you work through a time of creative block? I find that when I'm feeling stuck, and I hang out with my friends, the things we talk about sometimes lead me to feeling inspired. If anything, though, it often just brings me a sense of relief and calm, which then frees up my emotional space to get creative again. Sometimes it's not about getting an idea, but offloading so that you can make space for ideas to come.
Attend Workshops
As I've just attended a workshop, I can't begin to stress how great it is to immerse yourself in a topic for a few days. Being surrounded by creative people, listening to someone share their story, trying out new techniques and learning new things is a one way ticket to inspiration! Look for workshops in your area that you would like to attend, and book one.
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THE UNIT Y ISSUE
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