August 2013
Update
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Getting To Know You Making new contacts, socialising, business forums, building your profile - whatever term we choose to refer to it, ‘networking’ is a natural and integral part of every good business. Irrespective of how much we spend on advertising in Guernsey, we all know that success is very much reliant on recommendations – or word of mouth. In Britain ‘networking’ has been the buzz word for a number of years as businesses seek to expand and develop their customer bases. Referral marketing and networking companies have grown alongside this trend and one such company, BNI (Business Network International) which has 130,000+ members in Britain, passed on over 680,000 referrals worth an incredible £300 million last year. Unfortunately very few of us network naturally, preferring to rely on advertising to spread the word about our business. For some, networking brings the fear of rejection, for others the mere thought of cold selling is more than they can stand. Whilst almost all of us find it a challenge, we recognise that in business you need to be noticed to be successful.
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With the days of expensive lunches and rounds of golf long gone there has been a defined change in the corporate mindset and networking events are now important dates on the calendar as businesses recognise the potential rewards from these enhanced personal communication opportunities. The phrase ‘It’s not what you know, it’s who you know,’ is extremely relevant for Guernsey and being a confident and regular networker will set you apart from the crowd. In a small community like ours effective networking is even more significant as we often see the same people daily; the wave from the car, a ‘hello’ on the street, the brief chat in the restaurant; all little things that encourage trust and familiarity, which in turn builds custom and solid relationships.
Continued...