August 2013
Update
Tirelessly working to make your business the best it can be...
Getting To Know You Making new contacts, socialising, business forums, building your profile - whatever term we choose to refer to it, ‘networking’ is a natural and integral part of every good business. Irrespective of how much we spend on advertising in Guernsey, we all know that success is very much reliant on recommendations – or word of mouth. In Britain ‘networking’ has been the buzz word for a number of years as businesses seek to expand and develop their customer bases. Referral marketing and networking companies have grown alongside this trend and one such company, BNI (Business Network International) which has 130,000+ members in Britain, passed on over 680,000 referrals worth an incredible £300 million last year. Unfortunately very few of us network naturally, preferring to rely on advertising to spread the word about our business. For some, networking brings the fear of rejection, for others the mere thought of cold selling is more than they can stand. Whilst almost all of us find it a challenge, we recognise that in business you need to be noticed to be successful.
Inside this month
Offer of the Month The People Behind the Business Working Well Business Spotlight What the Customers Say
and More...
www.thebestofguernsey.co.uk
With the days of expensive lunches and rounds of golf long gone there has been a defined change in the corporate mindset and networking events are now important dates on the calendar as businesses recognise the potential rewards from these enhanced personal communication opportunities. The phrase ‘It’s not what you know, it’s who you know,’ is extremely relevant for Guernsey and being a confident and regular networker will set you apart from the crowd. In a small community like ours effective networking is even more significant as we often see the same people daily; the wave from the car, a ‘hello’ on the street, the brief chat in the restaurant; all little things that encourage trust and familiarity, which in turn builds custom and solid relationships.
Continued...
People Buy People A significant factor that defines the future of your business is you. As the business owner your personality plays a big part in determining success and if you don’t hone your people skills, you may not maximise your businesses potential. That great product and great service you provide needs a great you to present it! Meeting people and winning new business from a recommendation is like winning a prize and there is much pride and satisfaction in the success that it brings. However, without access to a reliable medium, meeting the right people can be hit and miss. At a dedicated networking event this is made simple as everyone in attendance will be like-minded and have the same objective as you - making new contacts that will eventually grow their business. Whilst for some the concept of walking into a room full of strangers can be daunting, with practice it becomes easier and rest assured you will soon find yourself engrossed in conversation and swapping ideas with people you have never met - your circle of contacts will grow and so will your customer base. Not everyone you speak to at a networking event will have a common business thread, but it is important to remember that the effects of networking continue long after the event has ended. How many times has someone told you they need a particular service or product, and you have said “I heard so and so is good, I met them last week”? I’m sure that type of conversation is familiar to us all in our small community and underscores the importance and effectiveness of networking with everyone.
Join the Conversation Networking has been made so much easier with the rapid rise of social media. It is now very simple to continue networking back at the office by connecting, following or ‘friending’ your new contacts online and in many cases this will help develop and nurture the relationship. Love it or hate it, online networking provides unmatched and invaluable opportunities to easily reach and interact with a massive audience and if you’re not a part of it as a business, you really are missing out
Join the Party So before you delete or simply ignore the next networking invitation – think again, you could be throwing away the best opportunity in years. Start with a handshake and grow your network! (Turn to the back page to find out when the next ‘An Evening with thebestof Guernsey’ social networking events are taking place – you’re invited – we’ll see you there!)
Offer of the Month Half price party up-lighting service! Book your party with Q-Sky before the end of September and get their fabulous up-lighting service half price. Q-Sky use the latest LED DMX technology to add colour to any event - be it a birthday bash, wedding or Christmas party. They have a variety of DJ and lighting packages to ensure your guests are thoroughly entertained. Subject to availability. Quote ‘BEST OF GSY’. Book before 30th September.
Tel: 07781 402983 www.thebestofguernsey.co.uk
Update August 2013
The People Behind The Business Anthony Austen & Ryan Veron of Relocations Removal Company Ant and Ryan own and operate Relocations, a Guernsey based domestic and commercial removal company. Both are extremely passionate about the business and along with their dedicated team, pride themselves on service and taking the time to listen and understand your needs. Whether you are moving house, relocating or looking for a storage solution, Relocations guarantee satisfaction. Who is the most interesting person you’ve met? Anthony – My friend, Theo Leworthy! He’s blessed with talent and intelligence but without a droplet of common sense. Ryan – I find so many people interesting for very different reasons (those whom we regard as normal we simply don’t know well enough).
What are your vices? Anthony – Fifa 13, Jaffa Cakes and perfecting perfectness! Ryan – Red wine and Nietzsche... especially together.
My first job was... Anthony – At White & Company. Ryan – Also at White & Co as a removals operative. Both Ant & I got paid to move people around Europe on many occasions which was pretty cool for a young school leaver.
When you are not working where can we find you? Anthony – Chasing shadows down the track whilst playing football for Belgrave Wanderers. Ryan – You won’t. I’ll be hiding away, enjoying quiet time with my wife and baby son.
What makes your removal services different? Anthony / Ryan – We won’t bore you! Just ask our clients and read our reviews on our thebestof Guernsey!
How would you describe Relocations in three words? Anthony – Consistent. Reassurance. Delivered. Ryan – Experienced. Approachable. Diligent.
What’s the best piece of advice you have been given and why? Anthony – Don’t think about things for too long, make a decision and make it happen. (You should use this in any circumstance where an opportunity lies). Ryan – Never abandon your questioning spirit; if you always ask the questions you will invariably continue to find answers.
Your claim to fame?
Anthony / Ryan – Relocations, the Guernsey Removals Company.
uld
It co
u! be yo
duce o r t ‘In eople the p d your n behi ess. n ow busi to kn love t your d ’ e W bou are a e r mo and sh team e!’ r it he
Photograph: Creative Photography
What’s your next challenge? Anthony – To play football for GFC. Ryan – Caught the trekking bug up the Dhauladhar range in the Himalayas. Now have my sights set on Mt Toubkal in North Africa (when I get the time!)
What were you hoping we’d ask you, but didn’t? Ant - I was hoping you would ask me simple questions Ryan – Anything to do with philosophy, I’ll talk for hours!!
Relocations 07781 139080 www.guernseyremovals.com
www.thebestofguernsey.co.uk
Update August 2013
Working Well... Healing Hands - Equilibrium Massage Therapy Turning his dreams into reality has taken one massage therapist from London’s trading pits to the Guernsey FC dugout. Paul Gosling took the plunge and swapped his career in finance to set up Equilibrium Massage Therapy over three years ago - and his business is going from strength to strength.
The 39-year-old, who hails from South London, left school at 16 and was thrown straight into the lion’s den as a trader on the London International Financial Future’s Exchange (LIFFE). Paul has always had an interest in massage therapy and trained as a reiki master 15 years ago.
“My family has always been spiritual and it fascinated me growing up. My aunt founded a massage business back in the 1980s and was a real inspiration,” said Paul.
When he moved to Guernsey in 1999 Paul continued to work in the finance industry and whilst establishing Equilibrium, Paul worked full time in finance and practiced massage therapy in the evenings and weekends.
your e r a h ‘S esses c c u s ss busine know s u t e and l rking o w s ’ what ou.’ y r o f well
“I was very lucky that, at the time, I had a very supportive employer. On 1 October 2011 I took the plunge into working as a full time remedial massage therapist and I’ve never looked back.” Qualified in remedial massage, Paul is currently working towards gaining his Certificate in Advanced Clinical Massage later this year. For the past two years, Paul has also worked as part of the support team for the winning Guernsey Muratti squad and as part of the medical team for Guernsey FC. “I’m extremely proud of working with the team. The pride, ambition and dedication they have shown, even when they’ve been right up against it, has been amazing.” Star striker, Ross Allen, said Paul was a valued member of the GFC backroom staff. “His pre/post game massages help us get ready for the strains of competition, especially as we near the end of a long and hard fought campaign.”
Looking for... At thebestof Guernsey we are on the lookout for other great members. This month we are looking for....
• Fish & Chip Shops • Bathroom Supplies • Dog & Cat Grooming • Advocates
• Garden Centres & Nurseries
Ross said he now appreciates the importance, as a sportsman, to get regular massage therapy to help prepare, relax and recover the muscles. Paul is a loyal business member of thebestof Guernsey and Equilibrium was recognised as one of the best businesses in Guernsey and placed in the top five most loved businesses in the British Isles in the category of massage therapy during thebestof’s ‘14 Days of Love’ campaign. “I would encourage any business to join thebestof Guernsey as it is a great way of meeting like-minded people and the team are very proactive at finding solutions to help raise the profile of your business. It also acts as a fantastic support network,” said Paul. If you would like to enjoy the benefits of therapeutic massage and bring balance back into your life, read Equilibrium’s reviews on thebestof Guernsey to find out just how good Paul is and contact him today!
If you can recommend a business that’s given you a good service please contact the team...
01481 246822
www.thebestofguernsey.co.uk
Update August 2013
Equilibrium Massage Therapy 07781 128835 www.equilibrium.gg
We’re delighted to have welcomed more new members over the last few weeks. Here’s an introduction to the following local businesses that have joined us:
Give them a call & make them feel welcome
S.W.A.T.S
Trim
…the Shaun Winterflood Academy of Theatrical Studies was established by Shaun Winterflood through his passion for performing. S.W.A.T.S. is a drama academy for children aged 3+ who will have great fun whilst training in drama, song, movement and performing skills.
…is a trusted, family run pet shop which offers a vast range of quality pet food and products to keep your animals happy. This year, Trim Dog is celebrating serving Guernsey’s pet community for 25 years and pride themselves on their knowledge and service.
t: 07781 442582 e: swatsgsy@cwgsy.net www.swatsgsy.co.uk
Guernsey PA …is run by Anne Richardson who provides personal assistant, business administration and home organisation services so you can gain control of your life. Anne will help take the stress out of your business if you need extra help. t: 07911 721759 e: anne@guernseypa.co.uk www.guernseypa.co.uk
GFF Flooring & GFF Gardens
t: 235936 e: gregforino@gff.gg www.gff.gg
In Any Event …is Guernsey’s one stop shop for all your event requirements from quality wedding supplies and services to unique gifts and bespoke event planning services. You will find everything you need for your celebration all under one roof at their beautiful shop in Contrée Mansell Street! t: 735300 e: inanyevent@cwgsy.net www.inanyevent.gg
t: 255555 e: janolliver@cwgsy.net www.trimdogpetcentre.com
Falla Ingrouille …is a Guernsey finance broker offering personal and business finance and loans for vehicle purchase, home improvement, marine funding and more. Their knowledge and personal, bespoke service guarantees the best possible solution for your situation. t: 714040 e: gary@fallaingrouille.co.uk / adrian@fallaingrouille.co.uk www. fallaingrouille.co.uk
La Carriere Stables & Tack Shop
… get it covered outside and in! GFF provide top quality home and commercial flooring including carpets, wooden flooring, rugs, vinyl and cushion flooring. The gardening arm provides garden maintenance, landscaping and decking services.
Dog Pet Centre
…is a complete equestrian centre providing horse riding tuition, hacks, children’s holiday clubs and livery facilities. La Carriere also has the island’s largest equestrian clothing and horse wear, outdoor clothing and equipment tack shop.
t: 249998 e: admin@lacarrierestables.com www.lacarrierestables.com
Brock Road Storage …provides independent, 24/7 access, low cost self storage facilities for both business and domestic customers. Conveniently located in Brock Rd, St Peter Port, the large, secure warehouse offers a range of units from 40 to 300 square feet. t: 730702 e: contact@brockroadstorage.com www. brockroadstorage.com
Business Spotlight...
Operating since 1948 Forest Road Garage is an independent, family run, new and used car dealer offering a wide range of quality vehicles and specialising in Mazda and Kia models. The professional team also provides full servicing and vehicle repairs. Headed up by directors, Claude Ford and Dale Crowsley, the small, friendly team offers a wealth of knowledge and experience. Forest Road Garage (FRG) prides itself on providing outstanding customer service and care and has been recognised as top achievers in Mazda and Kia customer satisfaction.
New and Used Cars FRG stock a diverse and wide range of models whether you are looking for your first car, a quick run around, a suitable family car or one just for fun. If we don’t have what you want we will get it for you! Pop in to see what’s on offer, arrange a test drive and find out more about our competitive finance terms.
After Sales Our highly experienced and factory trained technicians will help maintain your vehicle to the highest standards. All makes of cars and vans are repaired and serviced.
Service 12 monthly routine servicing will improve reliability and enhance the value of your vehicle. Take advantage of FRG’s complimentary collection and delivery service, lift to work or the use of a loan car, plus FREE car wash and valet with every service.
Parts A full manufacturer’s back-up as the only local supplier of genuine Mazda and Kia Parts plus a variety of tyres in different sizes fitted and balanced at very competitive prices.
FRG Paint Shop Bodyshop Manager, Paul Priaulx’s trade experience can help overcome some of the stress and inconvenience caused following a collision or damage to your vehicle. Recognised by all major insurance companies, Forest Road Garage offers a FREE estimate for minor dents, scratches, panel work, paint work or full re-sprays plus a courtesy car for the duration of the repairs, if required. FRG Paintshop is also the only Kia Approved Bodyshop on the island.
Forecourt Shop Forest Road Garage offers Rubis fuel and a forecourt shop which stocks most essential items at competitive prices.
For more information and to view up-to-date stock of new and used cars visit www.forestroadgarageltd.co.uk. Or contact one of the team on (01481) 235753 Find Forest Road Garage on: /FRGGuernsey
@FRGGuernsey
Forest Road Garage is a member of the Guernsey Motor Trades Association (GMTA).
What the Customers Say latest
Spread the word about your business
reviews...
Jo W said about The Learning Company: “I want to thank The Learning Company for such a useful evening last night. It was great to have some time away from the office to have a discussion about where we are and where we should be going as a firm and having you facilitate this was invaluable (and also good fun….!). Now we have the vision we can start getting on with the job in hand, so hopefully ‘watch this space’.”
Nikki W said about Travel Counsellors: “Travel Counsellors’ experience and expertise is second to none. They are both so well travelled and can provide personal recommendations from their own experiences. They have truly earned our trust. You would expect to pay a high premium for this service; however, Chris and Debbie always remain very competitive. You will not get this service from any other agent.”
Jayne L said about The Karen Dempsey School of Dance & Theatre Arts:
“I would recommend Karen and her team. My daughter has been at her dance school for nine years and has made great friendships. It has developed her confidence and given her a little independence. Keep up the great work Karen.”
Charlote B said about Bella Spa: “If you want the ultimate luxury both in respect of treatments available and the gorgeous surroundings, you have to try Bella Spa. It has the feel of a top luxury city spa anywhere in the world. I had two amazing treatments, a facial and a back treatment and both were fantastic. The little extra touches really made the experience special.”
Rob T said about X The Finish Line Personal Training:
“I can’t recommend Martin highly enough. He’s got stacks of knowledge, is a great motivator, and obviously cares about getting the best results for each person. If you want general fitness, he can guide you and you’ll quickly see the results and benefits. If you want sports-specific coaching, he’ll build a unique fitness programme that will produce far better performances than you’d imagined.”
Mat R said about A+ Accounting: “A+ Accounting offers a knowledgeable, professional, efficient and thorough service. Any of of these qualities would be an excellent trait in an accountant but Viola possesses them all which is as rare as it is welcome. Not even a year into our professional relationship and the A+ team has accomplished a huge amount for our business. Highly recommended! “
thebestof Guernsey is run by Kate Heywood and Nicole Bromley.
provides some of the best businesses in the island with a
first class marketing service. We will raise your profile, connect you to new contacts and customers and help maximise your business potential. We really do care about every one of our business members and we are there every step of the way to ensure thebestof works for you.
1. Website features 2. Reviews 3. Newsletters 4. Commercial photos 5. Certificates 6. Brand awareness 7. Campaigns 8. Bus promotions 9. Social networking events 10. Social media marketing 11. Blog 12. Event promotion 13. Video 14. Special offers 15. Online banners
Our 17 marketing tools
16. Monthly competitions 17. Dual-branded review cards
We are passionate about Guernsey and supporting the great entrepreneurial spirit that our island has in abundance. Our broad spectrum of online and offline marketing helps promote a diverse range of thebestof Guernsey businesses whose reviews give local people confidence that they truly are one of the best at what they do.
t: 01481 246822 m: 07781 102787 e: guernsey@thebestof.co.uk w: www.thebestofguernsey.co.uk /bestofguernsey
@bestofguernsey
Coming Soon
An Evening with thebestof Guernsey (Thursday 19th September, 6pm-8pm) Bonsai Group host our next event at their stunning showroom on The Bridge. As a recipient of this newsletter you are invited so please confirm your attendance ASAP. (Wednesday 11th December, time TBC) Cobo Bay Hotel - thebestof Guernsey Christmas Casino Night. Put the date in your diary so you don’t miss out on what promises to be a great party night with a difference - more info to follow...
Getting thebestof Your Membership (21st Nov 11.30-1.30pm @ The Farmhouse) LIMITED SPACES! FREE session to help our business members refresh their knowledge, find out how to maximise their membership and take advantage of our range of marketing initiatives. Limited spaces - register today!
‘Proud to be recommended on/Read our reviews on thebestof Guernsey’ stickers Proudly display our NEW window stickers in your business premises’ windows, company car/vehicle to tell the local community that you have been recognised as one of the best local businesses. Order your FREE stickers today! Email guernsey@thebestof.co.uk Tel: 246822