THURSDAY APRIL 13, 2017
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Spatial DNA CEO Todd Lewis’ company has created a program called PeopleFlow that tracks cellphones, and will be used by the Bloor West BIA to gather shoppers’ movement data in the district along Bloor Street from South Kingsway to Runnymede.
’PeopleFlow’ to track shoppers in Bloor West HILARY CATON hcaton@insidetoronto.com As a business, how can you keep track of the customers that come in your store? How do you monitor the success of an event with conversion of regular customers to loyal customers?
This used to be all guesswork, until a Toronto-based tech company found a way to track it all. Spatial DNA created PeopleFlow, a monitoring platform that tracks traffic flow patterns into analytics for companies to see on a web-based dashboard. Spatial DNA’s CEO and president Todd
Lewis teamed up with the Bloor West Business Improvement Area (BIA) board to track mobile movement of its customers through their mobile devices. "Don’t worry, we’re not spying on you," said Lewis. "We use Wi-Fi, which is like a radio signal, and as you’re walk-
ing around, your phone is looking for places to connect you to the Internet. We work with that. We don’t know whose phone it belongs to or what the number is, we just know a device is there." Once detected, a device is seen
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l See PEOPLEFLOW, page 12
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