VOLUME 10, ISSUE 7 • JULY 8, 2021

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July 8, 2021 • Volume 10, Issue 7 • Complimentary • HiltonHeadSun.com

PRSRT STD ECRWSS US POSTAGE PAID BLUFFTON, SC PERMIT NO. 135 POSTAL CUSTOMER

Indoor golf and family fun coming to island’s south end By Tim Wood CONTRIBUTOR

Fact: Visitors and tourists love to golf on Hilton Head Island. Fact: It gets very hot during Lowcountry summers, which deters many from golfing outside. If you put these two things together, we should have seen an indoor golf facility long before now. Whatever kept it from happening before, Jeff Smith and Ashley Pemberton are here to change that. After a nearly two-year adventure that started about as far away from golf as you can get and spanned a pandemic, the couple has finally opened Chronic Golf, a new family entertainment center on New Orleans Road. “We are so excited to show this off to the community,” Smith said. “It’s been a long journey to get here, but I know we’re giving folks a night out they’ve never been able to experience before.” Smith, an Army veteran and former U.S. Department of Defense employee, moved from Tampa four years ago. He and Ashley had the dream of starting a float center – a spa filled with sensory deprivation tanks where you lay in water and are immersed with Epsom salts, floating in a pitch-dark, soundproof pod. The practice is good for chronic pain, faster healing and quieting the mind.

New Miss South Carolina hails from the Lowcountry 14A

“I’ve seen this work great with veterans dealing with PTSD and I got to experience the therapy. My mind is constantly racing with ideas and energy, and this was the first time I was ever able to shut down and block out all the noise,” he said. Multiple issues with timing and proper real estate caused the Smiths to look at other business options, and that’s when they crafted the Chronic Golf business model. Jeff did exhaustive research to find the best current golf simulator technology and landed with Full Swing Golf, a tech package endorsed by Tiger Woods and many of the world’s top golfers. “The measurements, the information provided to the serious golfer, the accuracy the simulator captures in the swing, this was definitely the way to go,” Smith said. “We wanted tech that is built to adapt to any swing from beginners to pros, and this delivers.” Players will get to play a selection of more than 90 courses, including a full collection of TPC courses. Smith needed a space with high enough ceilings to house the five simulators and found that in the former Adventure Radio building at 59 New Orleans Road. Ironically, the couple worked with long-time Adventure boss Mike Buxser, now serving as a new business advisor for SCORE.

Please see CHRONIC on page 10A Fisherman finds joy in teaching others 20A

TIM WOOD

The VIP simulator space at Chronic Golf features equipment from Srixon and Cleveland Golf.

Cookbooks for college students make meals easy 26A

Don’t miss it! “Mamma Mia” at Arts Center this summer 33A

Sunny Side Up 3A • Editorial 4A • Sun on the Street 6A • Business 34A • Technology 40A • Legal 41A • Health 42A • Nature 43A • Wellness 44A • Pets 45A • Faith 46A • Classifieds 47A


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