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Welcome to The
608.778.2913 920.740.7536 thebrandlivestock@gmail.com
Brand
Welcome, fellow livestock enthusiasts, to The Brand – a fresh, new face in the livestock publication world. Based in Wisconsin, The Brand provides an effective, professional advertising avenue – and lends a local voice – to producers in the Badger State, the Upper Peninsula, and the surrounding areas. We have seen first-hand the tremendous quality available in our corner of the world, and we would be proud to put it on display for you.
The Brand will hit mailboxes - free to all subscribers - five times each year, featuring a blend of advertising
and informational content. Each issue will spotlight one producer or organization, as well as one junior. It will also present a hot-topic item, an educational element, and the most current details on livestock industry events within the coverage area. An essential focus of each edition, of course, is to promote our clients’ and readers’ products and services through timely and affordable advertising opportunities. The Brand truly is a comprehensive source for current livestock insights. The pages of The Brand offer practical marketing options to producers and organizations of all sizes. We strive to be your source of advertising and information in Wisconsin and the surrounding areas – whether you’re a registered seedstock producer, marketing show animals to juniors, a commercial rancher, or have a product or service to promote. Our ads are full-color, come in a variety of sizes, and are priced sensibly. No matter your operation, The Brand will brand your business, maximize your exposure, and increase your profitability.
The Brand reaches a diverse and active audience. We believe in the value of a hard copy, of holding each issue
and flipping the pages to explore their contents. With an initial mailing list of nearly 2000 households and growing, The Brand puts your message in the hands of readers. Our presence at regional and national industry events will further increase your advertising reach. We also understand the importance of staying 2016-17 Coverage Map modern in an increasingly electronic world. While we promise not to flood your email inbox, we will maintain a persistent social media presence and an up-to-date website, where your ads will receive extra publicity at no additional charge. Simply stated, advertising with The Brand will make you more visible – at home and around the country. We sincerely invite you to study our media guide and to contact us with any questions you have about The Brand. We are eager to serve your marketing needs, to provide a local livestock story, and to build successful relationships with each and every one of our advertisers. We look forward to hearing from you.
Sincerely, The rand
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Brand The
Advertising Information
Advertising Rates
Business Card Ads
Ad Size Full Page 2∕3 Page 1∕2 Page 1∕3 Page 1∕4 Page 1∕6 Page
1x $580 $440 $350 $245 $195 $140
3x $535 $405 $325 $225 $180 $130
5x $490 $370 $295 $205 $165 $120
Contracted business card ads will be placed in every issue for a calendar year (5x). The annual rate will be billed in full upon placement of the first ad. Business card ad content cannot be changed until the end of the paid duration, excepting updates to contact information.
Business Cards Single Double
$50 $95
$46 $90
$210/year $400/year
corresponding products, sales, etc.) electronically - on its website and/or social media outlets - at no additional charge.
• Listed rates are for four-color (CMYK) ads. • Rates are for ad space only. In-house design fees separate. • Island ads will be billed an additional 10% surcharge beyond the listed rates.
Special Placement Ads The following ad locations can be reserved by request for an additional rate, as listed:
Inside Front Cover Inside Back Cover Back Cover Center Spread Inside Front Spread Inside Back Spread
$150 $125 $200 $250 $300 $175
The Brand maintains the right to finalize ad placement within each issue.
Advertising Discounts Discounts will be awarded to non-contract advertisers upon placement of the third (3x) and fifth (5x) ad within a single calendar year, provided the ad spaces are of the same size, or equal total size. Rates will be billed in full until the third ad is placed. Discounted rates will be reflected in the prices of the third ad and beyond. To illustrate: An advertiser who places five full-page ads within a
year will be charged: $580 for the first page; $580 for the second page; $445 for the third page (3 pages average $535); $535 for the fourth page (3x rate); and $310 for the fifth page (5 pages average $490). Any pages beyond this will be given the 5x rate.
No agency commissions are permitted.
Advertising Contracts Contracted ads are available at an additional discount beyond the above rates. Agreement requires that at least one ad of the contracted size be placed in each issue and allows you to choose your ad location(s). Call for details and pricing. Applies only to 1/3-Page ads and larger.
The Brand
Electronic Advertising
The Brand promotes printed advertising materials (or the Supplemental electronic advertising is available. Call for details and pricing.
Classified Ads Classified ads are available at a rate of $.60/word with a $15 minimum. Classifieds must be prepaid and will print exactly as submitted. Photos may be included at an additional charge.
Advertising Content
The Brand reserves the right to refuse any advertising at its sole discretion. The Brand assumes no responsibility for the accuracy or validity of submitted advertisements. The Brand
may mark ‘Advertisement’ on any material that readers might confuse with editorial content.
Advertising Accounts Advertisers will be billed following the printing and distribution of the issue containing their content. All payments are due within fifteen (15) days of invoice date. No advertising will be accepted on accounts that are ninety (90) or more days past due. After 90 days, all past due accounts will be charged two percent (2%) interest for every thirty (30) days overdue.
Ad Design
The Brand offers ad design services at a price of $125 per
full-page ad. Materials and information for ads designed in-house must be received no less than twenty (20) days prior to the camera-ready deadlines listed here. Excessively detailed advertisements will be charged at an hourly rate.
Proofs and Corrections An electronic proof of any ad designed in-house will be provided via email. The advertiser is responsible for prompt review of the proof and for notification of any changes. The Brand is not responsible for inaccuracies in proofed documents. No changes can be made to any ad after the current issue has been submitted to print.
Ad Dimensions Full Page
2/3 Page Vertical
1/2 Page Vertical
Trim Size 8.25” x 10.75” 49p6 x 64p6
5” x 10” 30p x 60p
3.69” x 10” 22p2 x 60p
Bleed 8.5” x 11” 51p x 66p
2/3 Page Horizontal
1/8” (0p9) on all sides
7.5” x 6.5” 45p x 39p
Live Area 7.5” x 10” 45p x 60p
1/3 Page Island
7.5” x 4.94” 45p x 29p8
1/3 Page Vertical
5” x 4.875” 30p x 29p3
1/2 Page Horizontal
1/4 Page Vertical
1/2 Page Island
1/6 Page
3.69” x 4.94” 22p2 x 29p8
5” x 7.375” 30p x 44p3
2.375” x 4.94”
2.375” x 10”
14p3 x 60p
14p3 x 29p8
1/4 Page Horizontal
1/3 Page Horizontal
Double Business Card
5” x 3.625” 30p x 21p9
7.5” x 3.25” 45p x 19p6
Business Card
2.375” x 3.125” 14p3 x 18p9
2.375” x 1.5” 14p3 x 9p
Production Schedule
Issue September 2016 November 2016 January 2017 March 2017 May 2017
Advertising Specifications
Camera Ready Ads Due August 10 October 12 December 21 February 8 April 12
Mail Date August 30 November 1 January 10 February 28 May 2
Materials and information for ads designed by The Brand must be received no less than 20 days prior to Camera Ready deadline.
Shea Esser
Preferred File Type: Adobe PDF - Press Quality
Other Accepted Files: High Resolution TIFF (300+ dpi) High Resolution JPEG (300+ dpi) Adobe Photoshop PSD • Press quality graphics - no less than 300 dpi • CMYK color format • Adhere to size guidelines listed above
Contact Us
Chance Ujazdowski
Advertising Manager 608-778-2913 shea.esser@gmail.com
Editing Manager 920-740-7536 thebrandlivestock@gmail.com
www.thebrandlivestock.com
Find us on Facebook
Website launches Mid-August 2016
@thebrandlivestock
Advertising Guide
Additional Services
Brand The
Beyond the bindings of the magazine, The Brand offers a variety of services that will help you make your mark in the livestock industry. Ad and Flyer Design
Cattle Photography & Videography
Booking approximately eight weeks in advance. Call Chance to schedule a session today.
Ring Services
Banners and Stall Signs
Sale ring service is available to any advertiser in the coverage area. Contact Shea for details and reservations. Advertisers who accumulate $1500 or more in ad space with The Brand in a single calendar year will be offered ring service free of any additional charge. Based on availability. Some exceptions apply.
Postcards
Sale Management and Consulting
Business Cards Directory Design Sale Catalogs Barn Cards Promotional Items Let The
Brand help with any of your graphic needs!
As consultants, we take pride in connecting you with bidders and buyers. As sale managers, we ensure that your event will run smoothly and effectively starting at the moment you set your date. Whether you’re hosting a sale on the farm, putting together a set of consignment animals or joining the internet sales trend, let The Brand be your partner in success. Contact us with any questions about or to request a bid for any of our added services. We’d love to hear from you.
Meet the Staff
Shea Esser :: Advertising Manager
Shea was born to be a livestock man. Years of 4-H and FFA judging and exhibiting built the foundation of his sincere devotion to this great industry. He is 2016 graduate of the University of Wisconsin at River Falls - where he earned a degree in Animal Science with a Meat Animal Emphasis - and the World Wide College of Auctioneering. In his time at River Falls, Shea was a founding member of the UWRF Beef Management team. He is also the co-owner of Esser Lowlines and a past founder and eight-year member of the American Lowline Junior Association Board of Directors. Shea is committed to advocating and enhancing the livestock business - one relationship at a time.
Chance Ujazdowski :: Editing Manager
Chance’s involvement in the livestock industry began before he could even climb over the gates into the cow yard. As a junior exhibitor, he was deeply involved in the beef, swine, and sheep projects. Though he once drifted away from agriculture for a couple years, he has long since returned to his roots. He is a second-generation beef producer, a co-owner of Wishing Well Simmentals, a past breed association field rep, and an experienced livestock photographer and promoter. Chance understands the significance of creating and marketing a reconizable, reputable brand - and is dedicated to helping you achieve exactly that.