Brand The
920.740.7536 608.778.2913 715.347.4541 thebrandlivestock@gmail.com
Welcome to The
Brand
Welcome, fellow livestock enthusiasts, to The Brand. Based in Wisconsin, this new publication provides an effective, professional advertising avenue – and lends a local voice – to producers in the Badger State, the Upper Peninsula, and the surrounding areas. We have seen first-hand the quality of the livestock, products, and services available in our corner of the world, and we would be proud to put it on display for you.
The Brand hits mailboxes five times each year – free to all subscribers – and features a blend of advertising and informational content. Throughout the year, The Brand features producers, organizations, and junior in its spotlight articles. Each issue will also include an educational element, lighthearted agricultural commentary, and the most current details on livestock industry events within the coverage area. An essential focus of each edition, of course, is to promote the products and services of our clients and readers through timely, affordable advertising opportunities. The Brand truly is a comprehensive source for current livestock insights.
The pages of The Brand offer practical marketing options to producers and organizations of all sizes. We strive to be your source of advertising in Wisconsin and the surrounding areas – whether you are a registered seedstock producer, a commercial rancher, marketing show animals to juniors, hosting a local industry event, or have a product or service to promote. Our ads are full-color, come in a variety of sizes, and are priced sensibly. The Brand will brand your business, maximize your exposure, and increase your profitability – no matter your operation.
The Brand reaches a diverse and active audience. We believe in the value of a hard copy, of putting each issue in
readers’ hands and allowing them to flip the pages to explore their contents. Our mailing list grew by 170% in our first year, and we continue to add recipients with each issue. Our presence at regional and national industry events further increases your advertising reach. Whether we reach our audience by mail or in person, you can feel confident that your message is being received. We also understand the importance of staying modern in an increasingly electronic world. While we promise not to flood your email inbox, we will continue to maintain 2017-18 Coverage Map an up-to-date websited and a persistent social media presence, where your ads will receive extra publicity at no additional charge. Simply stated, advertising with The Brand will make you more visibile – at home and around the country. We sincerely invite you to study our media guide and to contact us with any questions you have about The Brand. We are eager to serve your marketing needs, to provide a local livestock story, and to build successful relationships with each and every one of our advertisers. We look forward to hearing from you.
Sincerely,
The Brand
Brand The
Advertising Information
Advertising Rates
Business Card Ads
Ad Size Full Page 2∕3 Page 1∕2 Page 1∕3 Page 1∕4 Page
1x $525 $400 $310 $220 $175
3x $485 $370 $285 $205 $165
5x $445 $340 $260 $190 $150
Contracted business card ads will be placed in every issue for a calendar year (5x). The annual rate will be billed in full upon placement of the first ad. Business card ad content cannot be changed until the end of the paid duration, excepting updates to contact information.
Business Cards Single Double
$60 —
$55 $100
$250/year $480/year
corresponding products, sales, etc.) electronically - on its website and/or social media outlets - at no additional charge. No guarantees are made regarding free electronic advertising.
• Rates are for ad space only. In-house design fees separate. • Listed rates are for four-color (CMYK) ads. • Island ads will be billed an additional 10% surcharge beyond the listed rates. The following ad locations can be reserved by request for an additional rate, as listed:
Inside Front Cover Inside Back Cover Back Cover Center Spread Inside Front Spread Inside Back Spread
$125 $100 $200 $250 $250 $200
The Brand maintains the right to finalize ad placement within each issue.
Advertising Discounts Discounts will be awarded to non-contract advertisers upon placement of the third (3x) and fifth (5x) ad within a single calendar year, provided the ad spaces are of the same size, or equal total size. Rates will be billed in full until the third ad is placed. Discounted rates will be reflected in the prices of the third ad and beyond. To illustrate: An advertiser who places five full-page ads within a
year will be charged: $525 for the first page; $525 for the second page; $405 for the third page (3 pages average $485); $485 for the fourth page (3x rate); and $285 for the fifth page (5 pages average $445). Any pages beyond this will be given the 5x rate.
No agency commissions are permitted.
Advertising Contracts Contracted ads are available at an additional discount beyond the above rates. Agreement requires that at least five ads of the contracted size be placed within one calendar year. Advertisers who wish to appear in every issue will be allowed to choose ad location(s), as available. Call for details and pricing. Applicable to all ad sizes 1/4-Page or larger.
The Brand
Supplemental electronic advertising is available. Call for details and pricing.
Classified Ads
Special Placement Ads
Electronic Advertising
The Brand promotes printed advertising materials (or the
Classified ads are available at a rate of $.60/word with a $15 minimum. Classifieds must be prepaid and will print exactly as submitted. Photos may be included at an additional charge.
Advertising Content
The Brand reserves the right to refuse any advertising at its sole discretion. The Brand assumes no responsibility for the accuracy or validity of submitted advertisements. The Brand
may mark ‘Advertisement’ on any material that readers might confuse with editorial content.
Advertising Accounts Advertisers will be billed following the printing and distribution of the issue containing their content. All payments are due within twenty-one (21) days of invoice date. No advertising will be accepted on accounts that are ninety (90) or more days past due. After 90 days, all past due accounts will be charged two percent (2%) interest for every thirty (30) days overdue.
Ad Design
The Brand offers ad design services at a price of $125 per
full-page ad. Materials and information for ads designed in-house must be received no less than twenty (20) days prior to the camera-ready deadlines listed here. Excessively detailed advertisements will be charged at an hourly rate.
Proofs and Corrections An electronic proof of any ad designed in-house will be provided via email. The advertiser is responsible for prompt review of the proof and for notification of any changes. The Brand is not responsible for inaccuracies in proofed documents. No changes can be made to any ad after the current issue has been submitted to print.
Ad Dimensions Full Page
2/3 Page Vertical
1/2 Page Vertical
Trim Size 8.25” x 10.75” 49p6 x 64p6
5” x 10” 30p x 60p
3.69” x 10” 22p2 x 60p
Bleed 8.5” x 11” 51p x 66p 1/8” (0p9) on all sides
7.5” x 6.5” 45p x 39p
Live Area 7.5” x 10” 45p x 60p
1/3 Page Island
2/3 Page Horizontal
7.5” x 4.94” 45p x 29p8
1/3 Page Vertical
5” x 4.875” 30p x 29p3
1/2 Page Horizontal
1/4 Page Vertical 3.69” x 4.94” 22p2 x 29p8
2.375” x 10”
14p3 x 60p
5” x 3.625” 30p x 21p9
7.5” x 3.25” 45p x 19p6
Production Schedule Issue September 2017 November 2017 January 2018 March 2018 May 2018
5” x 7.375” 30p x 44p3
1/4 Page Horizontal
1/3 Page Horizontal
1/2 Page Island
Camera Ready Ads Due August 9 October 11 December 20 February 7 April 11
Mail Date August 29 October 31 January 9 February 27 May 1
received no less than 20 days prior to Camera Ready deadline.
Editing Manager 920-740-7536 thebrandlivestock@gmail.com
Double Business Card
3.69” x 2.333” 22p2 x 14p
3.69” x 4.667” 22p2 x 28p
Advertising Specifications
Preferred File Type: Adobe PDF - Press Quality
Other Accepted Files: High Resolution TIFF (300+ dpi) High Resolution JPEG (300+ dpi) Adobe Photoshop PSD
Materials and information for ads designed by The Brand must be
Chance Ujazdowski
Business Card
• Press quality graphics - no less than 300 dpi • CMYK color format • Adhere to size guidelines listed above
Contact Us Shea Esser
Sales Manager 608-778-2913 shea.esser@gmail.com
www.thebrandlivestock.com
Scott Doyle
Advertising Sales 715-347-4541 scottd@bigironequipment.com
Find us on Facebook @thebrandlivestock
Advertising Guide
Additional Services
Brand The
Beyond the bindings of the magazine, The Brand offers a variety of services that will help you make your mark in the livestock industry. Ad and Flyer Design
CENTRAL
FVCC
WISCONSIN
SPRING 5TH ANNUAL
Logo Creation
FLING
ER JACKPOT
R & OPEN HEIF
JUNIOR STEE
SHOT
MAY 12 & 13, 2017
WAUSHARA COUNTY FAIRGROUNDS WAUTOMA, WISCONSIN FRIDAY - 6 PM
Junior Jackpot Showmanship Judge: Mr. Kurt Kegley, Wisconsin SATURDAY - 8 AM
Show Begins
COW/CALF PAIRS HEIFERS PEEWEE SHOWMANSHIP STEERS
Judge: Mr. Ryan Cummings, Texas
TOP 5 PAYOUTS
Fairview Cattle Company
The Legend Continues
DFRA TARMILY R512
RAAA #1066666 BIEBER MAKE MIMI 7249 x DFRA TARMILY N305 GRAND MATRIARCH OF THE DAMAR FARMS PROGRAM DAM OF THE FAMOUS DAMAR MIMI W085
2016 Grand Champion Heifer Jack Henderson - East Troy, Wisconsin
RAFFLES
Joining the Johnson Family Cattle lineup in Spring 2017
SILENT AUCTION
Directory and Postcard Design
ALL JUNIOR EXHIBITORS RECEIVE A SHIRT BRAD & LINDSAY JOHNSON N6864 BOX ELDER ROAD SHAWANO, WISCONSIN
2016 Grand Champion Heifer Lillia Janz - West Bend, Wisconsin
Visit WWW.CENTRALSPRINGSHOW.COM for more information. Or contact Cory Wagner at 920-570-0024 or cory@centralspringshow.com.
DAVE, KRISTA, CORA & ADAM CAPATSKE phone
BRAD: 715.498.9328 LINDSAY: 715.508.0503 BRAD@JOHNSONFAMILYCATTLE.COM
715.307.2742 web CAPATSKECATTLECO.COM email CAPATSKECATTLECO@GMAIL.COM
Call or visit johnsonfamilycattle.com any time.
Banners and Stall Signs
Welcome to Capatske New Sire Options. We’re excited to bring you an all-new lineup of AI sire options that will offer you a serious alternative to the mainstream. Check these guys out!
ORDER ONLINE
CAPATSKECATTLECO.COM Semen also available through Cattle Visions 866-356-4565
We’re currently scheduling farm visits to provide you and your program with the best service possible. Call or email to set up a visit today. We genuinely appreciate your interest in our program. If you have any questions about the bulls, we’d be happy to help.
Bulls available for lease. Contact Dave for details.
715.307.2742 Capatske CAPATSKECATTLECO.COM New Sire Options Known defect statuses are listed. Expect Something Different Some test results pending at the time of print. Updates available on our website.
Business Cards Sale Catalogs
Barn Cards Promo Items
Proud Supporter
It’s all about the kids. They are our future.
SIRE DIRECTORY
CORA CAPATSKE DAVE, CATTLEKRISTA, CO & ADAM CAPATSKE
Let The Brand help with any of your graphic needs! Sale Management and Consulting
Cattle Photography & Videography
As consultants, we take pride in connecting you with bidders and buyers. As sale managers, we ensure that your event will run smoothly and effectively starting at the moment you set your date. Whether you’re hosting a sale on the farm, putting together a set of consignment animals or joining the internet sales trend, let The Brand be your partner in success. Per-head and daily rates offered. Booking approximately six weeks in advance. Call Chance to schedule a session today.
Contact us with questions about or to request a bid for any of our added services. We’d love to hear from you.
Send your RESULTS to The
Brand!
Your news is our news. If you have recent updates or results to share, we want to print them.
Annual Meetings Field Days
Shows Sales
Special Awards Industry Events
Email information and photos to thebrandlivestock@gmail.com.