Liyana Farzana
Brenda Lim
Wu Bo Nan
An online market place and hospitality service, enabling people to lease or rent short-term lodgng including apartment rental, homestays vacation rentals.
ALL OF US HAVE A DREAM
Whether itĘźs a penthouse with sky view of the London city, a traditional tatami house in Japan or a huge castle in Italy, unfortunately the truth is, not everyoneĘźs dream is able to come true.
A dream that is able to achieve for a night or two at an affordable price.
DREAMER’S LUST
Having that strong emotion for a dream house but not being able to afford it. We show you how to make you, a dreamerĘźs lust come to reality.
The target audience is generally travellers aged 18 to 60s who has an average income, be it travelling alone, with their partner or family. They lust for a dream house. To them, purchasing a house might cost a bomb but thanks to airbnb, it is made affordable to live in.
TARGET AUDIENCE
We believe everyone has a dream house. A place where you truely love and could call it home.
We did a research on Singaporeans age 18 and above, here are some of the informations. - They would rather stay in their dream houses while travelling than hotel if thereĘźs a choice - Experiencing staying in your dream house is better than never being able to stay in it
POSTERS
Instead of using money and currency, daily food are used as comparison for you to understand and relate how affordable it is to have your dream house experience come to reality.
your dream house only cost you a few canned foods
dreamer s lust
your dream house only cost you a number of instant noodles
dreamer s lust
your dream house only cost you a handful of sushi
dreamer s lust
OUTDOOR INSTALLATION An outdoor installation ad whereby passerbys will walk and realise a random door. When they see a door out of nowhere, it will peeks their curiosity and they will be in for a real surprise. They open the door to a screen with airbnb host greeting them with an exquisite interior and a music that ďŹ ts the country of the house. When the door is closed back, the door will change to another country. Example, a modern NYC sky view pent house to a Japanese tatami. The inner screen will also change according to the door.
DIRECT MAIL
Experience A DreamerĘźs Lust Kit Whereby when consumers receive their mail, they are to construct their own do-it-yourself Virtual Reality (VR) googles following the a5 size instruction card given together in the kit. After constructing the VR googles, they are to download the app as said in the instructions and wear it together with the VR googles to experience ďŹ rst-hand what their dream house is going to be like.
step 3:
INSTRUCTIONS
Lay out the cut-outs and line up the slits, edges and connect the lens holding cut-out When piecing it together the Lens holding cut out should connect in a roll-like fashion
1. ready- made template 2. scissor 3. biconvex lenses(2mm) 4. strips of velcro(4) 5. gluestick
step 1: Cut out the ready-made template with the scissors for tight cuts
step 4:
EXPERIENCE A DREAMER S LUST KIT
materials:
When connecting the end piece any connective material can be used to hold it together (Velcro or glue)
step 2: Connect the cut outs together
step 5: Download our airbnb 360 degrees app on or the \pp to experience what you may have never dream of experiencing!
THANK YOU, HAVE A NICE DREAM