Brew December 2018

VOL-3 ISSUE-06 `100 I DECEMBER 2018

CONTRIBUTORS

Dr. RAJESH JEGANATHAN

& ADVISORY BOARD

A young and dynamic medico. He runs the prestigious Billroth Hospitals based in Chennai.

Dr. RAJESH JEGANATHAN

CONTRIBUTORS THOTA THARRANI & ADVISORY BOARD

A young and dynamic medico. He runs the prestigious Billroth Hospitals based in Chennai.

This year we enter a bigger dimension, planning across a wider reader base with THARRANI a big stepTHOTA forward, this was ignited with a logo designed by the one and only Thota Tharrani. Brew Lifestyle extends a heartentertoa the bigger dimension, warming This thankyear youwenote legend acrosscontributions. a wider reader base with himself forplanning his incessant

VEEJAY SAI An award-winning writer, editor and a culture critic. He has written and published VEEJAY SAI extensively on Indian classical music, fashion, theatre, food and art.

a big step forward, this was ignited with a logo designed by the one and only Thota Tharrani. Brew Lifestyle extends a heartASHOKwarming VERGHESE thank you note to the legend himself for his incessant contributions.

An award-winning writer, editor and a culture critic. He has written and published extensively on Indian classical music, fashion, theatre, food and art.

He is the director of Hindustan group ASHOK of institutions, oneVERGHESE of the pioneering educational groups in the country. He is a big supporter and cause for promoting He in is art theand director young talent music. of Hindustan group

VITA DANI

of institutions, one of the pioneering educational groups in the country. He is a big supporter and cause for promoting young talent in art and music.

Passionate about grassroots development of sport India. She co-owns Chennayin VITAinDANI FC, Chennai’s football team in the ISL and Ultimate Table Tennis (UTT), India’s firstPassionate about grassroots development ever professional table tennis league.

ANIL JAIN

of sport in India. She co-owns Chennayin FC, Chennai’s football team in the ISL and Ultimate Table Tennis (UTT), India’s firstever professional table tennis league.

ANIL JAIN An Intensive desire to succeed and redefine the parameters of success, Anil Jain was always cut out to be an Entrepreneur, taking Intensive to succeed an active An interest in desire Business right and fromredefine the parameters of success, Jain was an early age.

He is the promoter or Anil Refex cut out Trading(s) to be an Entrepreneur, industries always Ltd; Refex Pvt. Ltd, taking an active interest in Business right from and Anil Jain Investments.

G VENKET RAM A leading Indian fashion photographer who VENKET has Gshot principleRAM photography stills for several notable films. He quit his engineering A leading Indian fashion photographer who studies to work with cinematographers for has shot photography stills for a while, afterprinciple which he joined a course in several notable films. He quit his engineering visual communications at Loyola College. studies to work with cinematographers for He then worked with photographer Sharad a while, after which he joined a course in Haskar and in 1993, startedathisLoyola own studio. visual communications College.

an early age. He is the promoter or Refex industries Ltd; Refex Trading(s) Pvt. Ltd, and Anil Jain Investments.

NEERU NANDA

NEERU NANDA

He then worked with photographer Sharad

A graduate of Delhi University and a passionate writer. She was a free-lanced feature writer for ten years beforeUniversity switching and a A graduate of Delhi passionate She wasofashort free-lanced to publishing.

Authorwriter. of a collection feature writer years before on switching stories titled “IF”, she for hasten also worked publishing. of a collection of short novels andtoshort storiesAuthor for children.

Haskar and in 1993, started his own studio.

ARUNA SAIRAM

ARUNA SAIRAM A winner of the prestigious Padma Shri award. She is the vice-chairman of the A winner of Akademi the prestigious Shri Sangeet Natak whichPadma is India’s award. national She is the vice-chairman the premier institution for of music Akademi India’s andSangeet dance. Natak Ms. Sairam is which one ofis India’s premier national institution for for music, music most renowned ambassador’s and dance. Ms. Sairam is one of India’s successfully taking Indian music to the most renowned ambassador’s for music, international arena.

stories titled “IF”, she has also worked on novels and short stories for children.

INTERNAL TEAM TEAM INTERNAL

successfully taking Indian music to the international arena.

INTERNAL TEAM TEAM INTERNAL

EDITORIAL EDITORIAL TEAM TEAM

EDITOR & CEO EDITOR & CEO

EDITORIAL EDITORIAL TEAM TEAM

EDITOR & CEO EDITOR & CEO

Akshaya Aishwarya Sridharan Sridharan Akshaya G GVijayaraghavan Aishwarya Yoheswari Devaraj Nanditha Sheeba Grace Akshaya Aishwarya Akshaya G G Aishwarya Sridharan Sridharan Yoheswari Devaraj

Sameer Bharat Sameer Bharat RamRam Sameer Bharat Ram Sameer Bharat Sameer Bharat RamRam

Nanditha Vijayaraghavan

Sameer Bharat Ram

DESIGNER DESIGNER DESIGNERS

DESIGNER DESIGNER DESIGNERS

FEATURE / CONTRIBUTING WRITERS FEATURE / CONTRIBUTING WRITERS FEATURE / CONTRIBUTING WRITERS

FEATURE / CONTRIBUTING WRITERS FEATURE / CONTRIBUTING WRITERS FEATURE / CONTRIBUTING WRITERS

Nanditha Vijayaraghavan Janani SuriGanesh Nanditha Vijayaraghavan Janani Suri Vidhya Anand Sanjana Dhinesh Babu S S Dhinesh Babu Nanditha Vijayaraghavan Janani SuriGanesh Nanditha Vijayaraghavan Janani Suri Vidhya Anand Sanjana Dhinesh Babu S Dhinesh Babu S S Dhinesh Babu

Elumalai V Elumalai Elumalai V V V Elumalai

John PaulJohn S John John Paul S Paul Paul S S

Sheeba Grace

CIRCULATION CIRCULATION

CIRCULATION CIRCULATION

Aishwarya NandithaKanchi Vijayaraghavan

Aishwarya NandithaKanchi Vijayaraghavan

Sadakshi Kalyanraman Karthik Keramalu Akila Sridhar Aishwarya Kanchi Sadakshi Kalyanaraman Aishwarya Kanchi Arun Veejay SaiSai Sadakshi Kalyanraman Karthik Keramalu Akila Sridhar Aishwarya Kanchi Sadakshi Aishwarya Kanchi Aarathi Aarathi ArunKalyanaraman Veejay Aarathi Arun Pavithra Babu Aarti Aney Aarathi Arun Pavithra Babu Aarti Aney

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Silambarasan Silambarasan Silambarasan Silambarasan

Padma Murugahappun Akshay Ramesh Aasha Sriram Senthamil Padma Murugahappun Akshay Ramesh Vilani Aasha Sriram Vilani Senthamil WriteWrite to to Write to editor.thebrewmagazine@gmail.com editor.thebrewmagazine@gmail.com editor.thebrewmagazine@gmail.com for editorial queries/feedback for editorial queries/feedback for editorial queries/feedback for queries/feedback foradvertisement advertisement queries/feedback for advertisement queries/feedback

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THINK

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Sadakshi kalyanraman

“I personally believe in the law of cause and effect – ‘What goes around comes around’. I encourage all entrepreneurs to collaborate, share and uplift each other’s ventures to undoubtedly become successful”, says Mr Mohamed Yusufally, the Managing Director of Mission Twenty and Pasta Avenue. A polyglot, a globetrotter, a passionate foodie and a hardworking entrepreneur, Mr Yusufally is certainly on a mission towards the summit of the business world.

He ventured into the food business world during his Undergraduate study in Bengaluru and he had always been passionate about food since his childhood. The birth of Pasta Avenue and Waffle Affaire was mainly due to his curiosity and interest in this field. He proudly shares how his brother Jaffer helped him set up both the places.

Mr Yusufally also boldly experimented with new varieties of gourmet delicacies and he derived his confidence from the feedback from his native customers of his restaurant. The journey of Pasta Avenue from being a kiosk in Harrington road and Gopalapuram , Lloyds road to being set up as a big restaurant in Nungambakkam shows the amount of dedication and effort put in by the entire team.

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Mr Yusufally sees Chennai as a potential hub for experimenting with different world cuisines and street food. Currently, the team is taking their time to cherry picking passionate individuals who had reached out to them for franchisee options. They are soon spreading their wings to Hyderabad, Delhi, Bangalore and also Dubai.

When asked about Mission Twenty as an Organisation, Mr Yusufally said the following : Mission Twenty Group (2020) deals with businesses involved in both products and services like Investment Management , Education , Mobile Application, Luxury Goods , E-Commerce , Real Estate , Wealth Management , Construction , Renovations , Retail , Export and Imports , Furnishings , Food and Beverages , Kiosk Chains , Online Media , Graphic Design , Apparel and Fashion , Supermarkets established Pan India and presently at Chennai , Bangalore , Pondicherry, Mumbai and Hyderabad. Our aim is to be one of the top listed Companies for its Service to the users by 2020.

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Mission Twenty Group is a team of 15 entrepreneurs whose passion lies across various verticals. Mr Yusufally feels that all their skills are complimentary and that it is their biggest strength. Mission Twenty Group initially set its foot in the Real-Estate industry, especially catering to the needs of people wanting to buy luxury property. Their clientele includes foreign investors, celebrities, C people, Private Companies and Multi-National Companies. One can easily say that they have carved a niche for themselves in this field of real-estate.

Slowly this ambitious group entered into other areas like wealth management and graphic designing.

They are currently operating as channel Partners for Asset Advisory board, HSBC Bank Wealth Management team. They have also associated themselves with the UK markets and they have collaborated with J’adore Media and have completed around thirty-five projects till date.

In the July of 2018, the group added another feather to their cap with ‘The Bowl Story’, through which they serve corporate food packs in the OMR stretch. Mr Yusufally also shared his vision of starting Container-Food terminal concept in Tamil Nadu, UK and Dubai in the near future, starting in 2019. The container concept is to provide multiple food brands to the customers giving them a feel of a mini drive-in. This is very unique because this would be the first time that the state of Tamil Nadu will experience such a container food terminal. Mission Twenty envisions opening three branches of the container concept within a short span of eight months’ time.

On a personal note, Mr Mohamed Yusufally also shared a glimpse of his day-to-day activities. He mentioned that his typical day starts early in the morning around 7 a.m. He also said “My activities are majorly around my architectural projects: Pasta Avenue, Bowl Story & Box Project. Although I have packed schedules round the week, I ensure to meet my friends and also meet newer, like-minded entrepreneurs for collaborations and better learning”.

According to Mr Yusufally, one of the notable qualities of an Entrepreneur is risk taking.

He mentioned that he is greatly inspired

by Mark Zuckerberg’s words:” The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks”. Albert Einstein’s quote, “You never fail until you stop trying”, also had a profound impact on him and his wok. He said that these two personalities helped him to venture into risky new areas with confidence and also to tweak strategies to become successful without ever giving up.

He also feels that start-ups, in general, have high risk involved but they immensely pay off in the long run after getting over the learning curve. As quoted earlier, he encourages all budding businessmen and entrepreneurs to chase their dreams without giving up hope and by creating a positive and collaborative environment so that everybody benefits out of it.

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When asked about how being a polyglot helps him, Mr Yusufally said that he has to know multiple languages in order to achieve the vision of mission 20. He strongly believes that knowing various languages and travelling across the globe helps understand the ever-changing business market in terms of its potential and also helps in always coming up with plans to cope with the swift changes through unique business solutions.

Pasta Avenue has been awarded as The Best Continental Restaurant consecutively from 2016 to 2018 by The Week Magazine.

The restaurant now can host up to 100 guests and has a mouth-watering menu filled with extravagant gastronomic treats. They are ready to launch The Waffle Affaire, which is co-owned by Mohamed Yusufally, Mohamed Jafferali & Mohamed Nadeem.

All in all the story of Mission Twenty Group and Pasta Avenue has been nothing short of inspiration, motivation and absolute delight and Mr Mohamed Yusufally is certainly on an unstoppable onslaught towards success and fame.

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Sudipta Dey

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Akila Sridhar

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ITEM CODE

G91001WR

ITEM DESCRIPTION

MIDI BACKPACK

COLOUR CODE

XC3

COLOUR DESCRIPTION

Red/Black Check

TOTAL UNITS

40

FINALISED MRP

3990

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Roshan Siddharth

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Pratab Ramchand

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Roshan Siddharth

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