INSIGHT
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Christmas: are you ready? UK consumers are feeling excited about this year’s festivities, so shout about your offer and make the most of the Christmas opportunity, says Katy Moses, Managing Director, KAM
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y the end of your marketing and make September this sure potential customers Did u yo year, a whopping can easily find you. When ? w o n k 3.3 million Brits people are looking for a new had already made their or different venue, their AFTER Christmas reservations. As decision is increasingly ASKING last Christmas was such a digitally driven. After asking FRIENDS AND wash-out, it’s no surprise that friends and family for FAMILY, recent research from KAM recommendations, the next found that consumers are place most people turn to is OF BRITS DO keen to make this year a a general internet search A GENERAL bigger celebration than ever. (38%), followed by a Google INTERNET With one in three intending ‘near me’ search (25%) and SEARCH, Christmas Day itself looks set then a hospitality review to put more effort into to return to pre-Covid levels celebrating Christmas this website/app such as SEARCH this year, with 1 in 10 year compared to pre-Covid, Tripadvisor (22%.) This GOOGLE intending to visit a pub or we predict that people will be represents a huge opportunity ‘NEAR ME’ restaurant. The same can be spending more and planning for operators to either AND said of New Year’s Eve, with earlier. One in four of those influence potential customers a very similar proportion of who celebrate Christmas had or lose them. If you don’t USE consumers saying they intend show up on a Google ‘near already started planning for HOSPITALITY to visit a pub or restaurant. it in September, so if you me’ search, then add it to REVIEW With demand so high, haven’t already got your your to-do list and mark it WEBSITES OR APPS now’s the time to bolster Christmas offer sorted with as ‘urgent’. bookings well and truly open, then you’d better get on it DOWNLOAD THE FULL RESEARCH HERE because you’re already missing out. dropbox.com/s/0kh9fsxis2ykdts/KAM%20-%20Christmas%20 The research found that 2021%20Infographic.pdf?dl=0 hospitality footfall on
38% 25% 22%
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ISSUE 7 2021
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