Good MORNING! Breakfast like a king, they say, so take a fresh look at your offer. Here’s why operators should upsell breakfast
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hether it’s a family trip out for breakfast or grabbing a bite on the run, there’s no doubt a good breakfast is the ideal start to the day. And you can’t go far wrong with creating the first meal of the day. Whether people are out for breakfast as a treat or special occasion, or grabbing a quick, convenient bite en route to somewhere, full flavours, simple ingredients, comfort and value are all that’s needed. And that’s great news for operators, whatever your type of venue is.
BEST OF BOTH WORLDS
With different customer missions in mind, having a range of options covering quick bites that are easy to eat on the go and more indulgent options on your menu is important to make the most of sales opportunities. If you offer dining in, one of the key things
12 Eat » ISSUE 6 2021
you can do to set up your sales for the day is extend your breakfast menu to midday. That way you capture not just the breakfast opportunity but brunch and early lunchers too. Could you even offer breakfast options all day long to catch even more sales? The menu doesn’t need to be extensive, but it does need to cover breakfast classics, indulgent options and healthier choices. Think full English and a veggie alternative, pastries, eggs benedict, pancake stacks, yogurt pots and fresh fruit salads. And remember child-friendly options too, such as boiled egg and soldiers or simple beans on toast. Enhance your menu with pancakes and
