FEATURE
» EASTER
Step forward the first key seasonal event of the year for operators, yes it’s Easter and that means one thing…
Easter BONANZA F
our days of bumper sales, that’s what Easter means and different people will want to celebrate in different ways. So you need to suss out who your customers are going to be and tailor your offer to
16 Eat » ISSUE 9 2022
what they’re looking for, depending on the type of venue you operate. Is your target audience for the long holiday weekend the younger generation and groups of friends off work and wanting to party with after-work
drinks and bottomless brunches, early risers and travellers seeking breakfasts, couples after leisurely lunches, or families looking for a tradtional classic roast on Easter Sunday?
LOOK AHEAD
The key is to start planning now, after all, the early chick catches the worm. Decide on your focus for the weekend and start advertising it in-venue and across your social media. Restrictions on hospitality meant last year was a bit of a wash-out, so take advantage of customers
