THE PET
pounds T
here’s a pet boom going on. We’ve always been a pet-loving nation but now millions of Brits up and down the country are enjoying the benefits of having a four-legged friend. And these new members of the family are being treated as equals, which means where the owner goes their dog goes too. This is great news for operators who can turn this pet boom into a profit boom
24 Eat » ISSUE 9 2022
by making your venue THE place to go with a canine companion. Welcome dogs as warmly as their owners and you’ll reap the rewards.
THE NEW CUSTOMER
It’s not just outlets in rural areas that can benefit, an increasing number of town and city dwellers are dog owners – Mars Petcare’s State of the Nation report shows 55% of new pet owners live in urban areas.
Did you know? RESEARCH SHOWS PETFRIENDLY HOSPITALITY BUSINESSES COULD INCREASE REVENUES BY
30%
A YEAR
Set tails wagging with our guide to creating a petfriendly venue
Whether you already welcome dogs or not, there’s great potential to attract a whole new customer base. Advertising is key as people will specifically look for dog-friendly places, so signs in your windows or doors, posts on social media and photos of dogs enjoying a treat in your venue on Instagram will all make you stand out. You’ll benefit from brand loyalty too as once people know they can visit
