Madeline Sater - Seller Guide

SELLERS GUIDE

®

WHY

HARRY NORMAN?

When you choose to list your property with The Buckhead Office of Harry Norman, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. In Buckhead and throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.

MARKETING DISTINGUISHED

Web Dominance

Mobile App

Social Media Strength

eMail Campaigns

Exclusive Publication

Custom Collateral

WEB DOMINANCE

Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.

OUR MOBILE APP

Download Harry Norman Home Search from app store

GET REAL TIME DATA WITH

OUR NEW MOBILE APP

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Download Harry Norman Home Search from app store

Narrow your home search by drawing a circle around your desired area

View recently sold homes in your area

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Review commuting times

Narrow your home search by drawing a circle around your desired area

Save homes to your portfolio

View recently sold homes in your area

Search for open houses in your area

Review commuting times

Save homes to your portfolio

In app messaging between agents and consumers

Search for open houses in your area

Push notifications regarding property inquiries

Hide listings you have already viewed

Harry Norman Home Search from app store with HomeSpotter™ by simply aiming your device at or near a listing search by drawing a circle around your desired area homes

your area

SOCIAL MEDIA STRENGTH

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time –Facebook and Instagram. Harry Norman,

is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

WEB MARKETING

Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.

Harry Norman, REALTORS® is proud to be a member of Leading Real Estate Companies of the World® RELO Home Search and affiliated with Luxury Portfolio International® Mayfair International Realty, and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.

INSTALIST APP

InstaList is a private marketplace to share a client’s buying and selling needs with other agents within Harry Norman, REALTORS.®

Before your home even reaches the market, your agent will receive notifications of buyer matches across the Harry Norman network. By using InstaList, your agent will have the an exclusive inside track to more potential buyers.

NEW LISTINGS

AUTOMATED EMAILS

Your listing will be shown to a targeted viewer. An automated email containing the new listings for the prior week will be sent to licensed agents and clients interested in your area. Potential buyers in each of the relevant areas will receive notice that your house is listed with Harry Norman, REALTORS®.

BUCKHEAD

EAST COBB

FORSYTH/NORTH GEORGIA

GWINNETT COUNTY

INTOWN

NORTH FULTON

PEACHTREE CITY

SANDY SPRINGS & DUNWOODY

WEST COBB

HOME MAGAZINE

Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

AN AFFLUENT AUDIENCE OF 15,000+

Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States.

INTEGRATED AND INTERACTIVE MEDIA

Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine..

HOME

HARRY NORMAN, REALTORS®

COLLATERAL CUSTOM

The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With a dedicated teams of Graphic Designers, the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:

BROCHURES

FLYERS

ECARDS

COMPANY-WIDE PRESENTATIONS

OPEN HOUSE / CARAVAN EBLASTS

INSERTS

MAILERS

POSTCARDS

SOCIAL MEDIA GRAPHICS

Cornerunit-1,505squarefeet

# 208 2Bedrooms | 2Bathrooms

Hugewrap-aroundpatio

Meticulouslymaintainedwithtonsofstoragespace! 24/72assignedparkingspacesingated/coveredgarage&amplevisitorparking concierge/security,pool,fitnesscenter,sauna,businesscenter&more!

StepsfromChastainParkandthebestrestaurants/shoppingAtlantahastooffer!

BuiltononeoftheBestLakelotsinMartinsLanding,andwithaquietwoodedcul-desacinfront,thisbright workcontemporaryhomehasitall!Thereare4bedroomsand3.5baths,adenwithafireplace,aneat-inkitchen, roomsorstoragedownstairs&alarge2cargarage.Thewholehouseisfreshlypaintedinsideandout! Thereisafencedbackyardand3deckslookingoverthelake.ALLthisinawonderfulswim/tenniscommunity withwalkingandbiketrailsandexcellentschools!

$ $440,000

BROKERAGE

OUR BROKERAGE

Full Service REALTORS®

The Best Credentials

Luxury Connections

Relocation Impact

Family of Services

ATLANTA’S PREMIERE

FULL SERVICE REALTORS®

OUR VISION

Providing an exceptional real estate experience to every Harry Norman, REALTORS® client.

OUR MISSION

Providing superior counsel to our buyers and sellers through leadership, experience and knowledge Engaging in honest, loyal and ethical business practices. Maintaining an ongoing commitment to serve our communities by contributing our time and financial resources. Committing to passionately exceed our customers’ expectations. Providing innovative strategies for business development.

OUR GUIDING PRINCIPALS Trust

Ensuring the trust and loyalty of our clients, associates and employees. Providing effective timely communications in all business dealings.

Integrity

Respecting and valuing all individuals. Maintaining the confidentiality of our clients.

Community

Preserving the value of home ownership as the fabric of our communities.

Service

Providing unparalleled professionalism and exceptional service. Continuing as leaders in innovation through education and technology.

Financial Stewardship

Empowering and rewarding success.

HARRY NORMAN JR.’S PHILOSOPHY:

“The quality of any product or service is only as good as the customer says it is.”

This philosophy has guided both vision & mission of Harry Norman, REALTORS® since 1930.

THE BEST CREDENTIALS

GLOBAL LUXURY CONNECTIONS

Harry Norman, REALTORS® partnership with Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member), Mayfair International Realty, and LuxVT enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers.

IN-HOUSE NETWORKING

Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings.

MAXIMUM WEB EXPOSURE

Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success.

RELOCATION DIVISION

Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide.

HOME SERVICES OF AMERICA

Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home.

EXCEPTIONAL MARKETING

The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials. The best in the business!

GLOBAL

LUXURY CONNECTIONS

Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. This means your property will be seen by qualified buyers worldwide.

Our exclusive associations with Luxury Portfolio International,® the Board of Regents/Who’s Who in Luxury Real Estate, Mayfair International Realty, and LuxVT give your property exceptional advantages that other Atlanta real estate companies simply cannot provide.

LUXURY PORTFOLIO INTERNATIONAL

Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month.

BOARD OF REGENTS ATLANTA

“The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.”

— John Brian Losh, CEO, President of Luxury Real Estate Regents

MAYFAIR INTERNATIONAL REALTY

As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.

LUXVT

LuxVT is a new luxury offering exclusive to the Harry Norman, REALTORS® The Buckhead Office. They are committed to giving our listings a competitive edge by improving marketing efficiency, building prestige brand identity, and providing successful strategies for client acquisition and management. Their core products include integrated solutions to distribute high-definition media and brand messaging across Web, mobile, video, print & mail, and presentation platforms.

CORPORATE

RELOCATION IMPACT

Atlanta is the #1 relocation city in the United States. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.

FAMILY OF SERVICES

In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit them online through the websites listed below.

PROSPERITY HOME MORTGAGE

When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital.

FOR INFORMATION | PHMLOANS.COM

HN INSURANCE

As an independent insurance agency, HN Insurance Services represents a carefully-selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers.

FOR INFORMATION | 404.943.1899 | HNINSURANCE.COM

CAMPBELL & BRANNON

Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost.

FOR INFORMATION | 404.504.8700 | CAMPBELLANDBRANNON.COM

AMERICAN HOME SHIELD

Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 45 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible.

FOR INFORMATION | HARRYNORMAN.COM/HOMEWARRANTY

HOW I WORK FOR YOU Listing and Selling Your Home

DEVELOP OUR PRICING STRATEGY

• Relevant homes currently on the market

• Relevant homes that have sold

• Relevant homes, which failed to sell

• Relevant homes pending sale

• Local economic conditions

• Your desired timetable

• Agent evaluation, if desired

COMPLETE PAPERWORK

• Listing Agreement

• Input to 2 MLS systems: FMLS & GaMLS

• Profile information

• Seller’s Disclosure provided for completion

• Survey

• Warranty Deed

SUCCESSFUL MARKETING

• Maximum web exposure, up to 700 sites

• Realtor.com Showcase Listing

• InstaList

• Enhanced placement on AJC.com

• Website tracking ability

• Photography

• VoicePad, 24/7 access to your listings

• Staging

• Networking in-house and out

• Caravan

• Virtual caravans

• Advertising

• Yard signs

• Custom brochure

• Print advertising opportunities

• Open house, including once a month company-wide open house opportunity

• American Home Shield Warranty or 2-10 Home Warranty

• Follow up and Feedback

• Timely communication

• Legal expertise available

• My personal plan for your home

MANAGE THE SALE

• Represent your interests at all times

• Guide you through the contract terms

• Negotiate on your behalf

• Negotiate any necessary amendments

• Ensure your deadlines are met

• Provide resources for any vendors needed

• Monitor buyer’s loan status

CLOSE THE SALE

• Furnish any needed information or documents to closing attorney

• Follow up with attorney to assure timely and smooth closing

• Coordinate closing date, time and location with all parties

• Secure and review HUD for accuracy

• Attend closing

SOLD THE BUCKHEAD OFFICE

THE HOME SELLING PROCESS