Alex Lowe - Marketing Proposal

WHY HARRY NORMAN?

When you choose to list your property with The Buckhead Office of Harry Norman, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. In Buckhead and throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.

MARKETING STRATEGY IN

ATLANTA

SOCIAL MEDIA STRENGTH

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

HARRYNORMAN.COM

Where Real Estate Lives....DIGITALLY

Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.

HOME MAGAZINE

Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

AN AFFLUENT AUDIENCE OF 15,000+

Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States.

INTEGRATED AND INTERACTIVE MEDIA

Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine..

HOME

HARRY NORMAN, REALTORS®

WEB MARKETING

Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.

Harry Norman, REALTORS® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World® RELO Home Search and affiliated with Luxury Portfolio International® Mayfair International Realty, and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.

OUR MOBILE APP GET REAL TIME DATA WITH

GET REAL TIME DATA WITH

OUR NEW MOBILE APP

Download Harry Norman Home Search from app store

Download Harry Norman Home Search from app store

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Narrow your home search by drawing a circle around your desired area

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

View recently sold homes in your area

Narrow your home search by drawing a circle around your desired area

Review commuting times

View recently sold homes in your area

Review commuting times

Save homes to your portfolio

Save homes to your portfolio

Search for open houses in your area

Search for open houses in your area

In app messaging between agents and consumers

Push notifications regarding property inquiries

Hide listings you have already viewed

with HomeSpotter™ by simply aiming your device at or near a listing

Harry Norman Home Search from app store

COLLATERAL CUSTOM

BROCHURES

FLYERS

ECARDS

COMPANY-WIDE

The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. The marketing for each home is unique and built to order by our team of in-house designers. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:

INSERTS

MAILERS

POSTCARDS

WORK FOR YOU

1. DEVELOP OUR PRICING STRATEGY

• Relevant homes currently on the market

• Relevant homes that have sold

• Relevant homes, which failed to sell

• Relevant homes pending sale

• Local economic conditions

• Your desired timetable

Agent evaluation, if desired

2. COMPLETE PAPERWORK

• Listing Agreement

Input to 2 MLS systems: FMLS & GaMLS

• Profile information

• Seller’s Disclosure provided for completion

• Survey

• Warranty Deed

3. SUCCESSFUL MARKETING

• Maximum web exposure, up to 700 sites

• Enhanced placement on AJC.com

• Website tracking ability

Photography

• Staging

• Networking in-house and out

• Caravan

• Virtual caravans

• Advertising

• Yard signs

• Custom brochure

Print advertising opportunities

• Open house, including once a month company-wide open house opportunity

• American Home Shield Warranty

Follow up and Feedback

• Timely communication

• Legal expertise available

• My personal plan for your home

4. MANAGE THE SALE

• Represent your interests at all times

• Guide you through the contract terms

• Negotiate on your behalf

• Negotiate any necessary amendments Ensure your deadlines are met

• Provide resources for any vendors needed

• Monitor buyer’s loan status

5. CLOSE THE SALE

• Furnish any needed information or documents to closing attorney

• Follow up with attorney to assure timely and smooth closing

• Coordinate closing date, time and location with all parties

• Secure and review HUD for accuracy

• Attend closing

WHY BELIEVE IN US?

GLOBAL LUXURY CONNECTIONS

Harry Norman, REALTORS® partnership with Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member) Mayfair International Realty, and LuxVT enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers.

IN-HOUSE NETWORKING

Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings.

MAXIMUM WEB EXPOSURE

Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success.

RELOCATION DIVISION

Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide.

HOME SERVICES OF AMERICA

Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home.

EXCEPTIONAL MARKETING

The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials. The best in the business!

CORPORATE

RELOCATION IMPACT

Atlanta is the #1 relocation city in the United States. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.

FAMILY OF SERVICES

In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit them online through the websites listed below.

PROSPERITY HOME MORTGAGE

When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital.

FOR INFORMATION | PHMLOANS.COM

HN INSURANCE

As an independent insurance agency, HN Insurance Services represents a carefully-selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers.

FOR INFORMATION | 404.943.1899 | HNINSURANCE.COM

CAMPBELL & BRANNON

Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost.

FOR INFORMATION | 404.504.8700 | CAMPBELLANDBRANNON.COM

AMERICAN HOME SHIELD

Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 45 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible.

FOR INFORMATION | HARRYNORMAN.COM/HOMEWARRANTY

SOLD

VALUE OF YOUR HOME DETERMINING THE

Determining the best asking price for a home can be one of the most important parts of the home sale process. If your home is listed at a price that is above market value, you will miss out on candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.

Harry Norman, REALTORS® will give you upto-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.

ALEX LOWE

C: (404) 904-4651

O: (404) 233-4142

Alex.Lowe@HarryNorman.com

SKILLS & ABILITIES

• Licensed GA REALTOR® since 2016

• Member Atlanta REALTORS® Association

• Member Georgia Association of REALTORS®

• Atlanta REALTORS® Top 10% individual Volume 2019 & 2020

Atlanta REALTORS® Top 10% Individual Units  2019-2020

• Elite Member of Harry Norman’s Success Circle Council

• Christies Luxury Specialist

• Zillow Premiere Agent

EDUCATION

BA Degree from University of GA in General Business

BIOGRAPHY

Atlanta has been home to me since 1972. . . even when I lived out of state for awhile, I was always “from” Atlanta. Over the years, I have lived in Sandy Springs, Chastain Park, Midtown, and Buckhead.  I have a passion for this city and I love its friendly vibe, neighborhoods, restaurants, bars, parks, and entertainment venues. I feel that my love of Atlanta, combined with my love of helping people to find their perfect dream home, makes me uniquely qualified to be your agent.  My career has always been driven by my entrepreneurial spirit. I take great pride in being known for my reliability, hard work, attention to detail, and follow-up skills. A University of Georgia graduate with a degree in Business, I am a member of the Atlanta REALTORS® Association, Georgia Association of REALTORS®, National Association of REALTORS®, FMLS and GA MLS.  Whether buying your first home or looking to downsize, I promise to work tirelessly and to always be your biggest advocate in finding the perfect home for your family.

CLIENT FIRST PHILOSOPHY

In today’s real estate market, you need a knowledgeable real estate professional by your side. Alex has been recognized as a top agent at Harry Norman, REALTORS®. He possesses the right combination of market knowledge and business experience. Alex’s highly individualized approach is designed to make you feel comfortable throughout the entire process. He strives to discover and understand what is most important to his clients which has been instrumental in continuing to grow his business of referrals and repeat clients. Now, what does this mean to you? It means you are hiring a trusted advisor to guide and advocate for you throughout your home buying or selling experience.

THE HARRY NORMAN, REALTORS® TRADITION

Since 1930, Harry Norman, REALTORS® has been the paramount name in Atlanta real estate. Alex calls The Buckhead Office home and is supported by over 1,000 real estate professionals in 15 sales offices in the metro area. Harry Norman, REALTORS® offers a full range of services, depth of professional knowledge and decades of experience and perspective that you will not find anywhere else.

THE BUCKHEAD OFFICE

532 East Paces Ferry Road

Atlanta, GA 30305

404.233.4142 | HarryNorman.com

Alex has successfully handled several real estate transactions for our family. He helped rehab my father’s home and my sister’s home, we listed them and received excellent prices on each of them. He has also helped my husband and I buy a vacation property. Alex excels in dealing with a fast moving market and handling tricky negotiations. He is a good listener and helps you define your real estate goals. I would recommend him highly to anyone looking to buy/sell a house!!

I don’t even have enough words to describe how absolutely wonderful Alex has been to work with. Navigating a state to state move was overwhelming enough and Alex was with us every step of the way. Guiding us, sharing his love of the area, and day and night updating us on the house hunting process. I’ll admit, that I’m picky and Alex took it in his stride and found us the perfect home for our family to grow in. I would highly recommend Alex for all your real estate needs. I have gained a new friend through this process. Thank you Alex!

Alex is the best realtor we’ve worked with. He’s very kind and really cares for his clients. We’ve called him at times when he’s busy and he’s picked up and once was on a holiday. Excellent, professional and caring.

Alex really went above and beyond representing us in a recent transaction. Alex did everything possible to protect our financial interest. Alex is professional, responsive and very pleasant to work with.

Alex was recommended to me through a friend of a friend. Having no personal knowledge of Alex , as I was in another state, I was pleasantly surprised by his professionalism and even more so, the hard work he put in on getting this transaction completed. He lined up the people who would finance the purchase, inspect the property as well as recommended other vendors who would be necessary along the way. In doing this, he also made numerous visits to the property as well as served as my spokesperson when arranging all the necessary parts of this real estate purchase. I was extremely pleased and would recommend him without reservations!

Alex is a great realtor! Very knowledgeable and fast acting and from start to finish, you can tell he really cares about his clients. We bought and sold using Alex, and we are happy we did! Definitely recommend! Thanks Alex!

Alex was our agent on a home we sold in Atlanta. He was fantastic in helping us value the home relative to the market to ensure we received top dollar. He was also meticulous in helping us prepare the home for listing (e.g. staging, photos, caravan, etc). We sold the home in 3 days close to ask!

MEET

THE TEAM

EMMA MIXON Operations Manager

SANDY HUMPHRIES Listing Coordinator

MARY GRACE PHILLIPS Closing Coordinator

RICHARD YOUNG Prosperity Mortgage

MARC KOGAN HN Insurance

CHARDEL EHRHARDT American Home Shield

JOHN HOCUTT Campbell & Brannon

MEGAN GARROW Marketing Coordinator

CESAR PIMENTEL Senior Graphic Designer

TATIANA CHERNOGLAZOVA Graphic Designer

JOSE FIGUEROA Graphic Designer

HARRY NORMAN, REALTORS®

PHILANTHROPY FUND

When you close a sale or lease transaction with Alex Lowe, a donation from our commission check is donated to the Harry Norman, REALTORS® Philanthropy Fund of the Community Foundation for Greater Atlanta.

The Community Foundation for Greater Atlanta serves many areas around metro Atlanta, not just one specific charity. In addition, Harry Norman, REALTORS® will match these contributions, 50 cents on the $1 up to $60,000 for the year!

Together, we can make Atlanta an even better place to live!

CHARITABLE INVOLVEMENT

BELOW ARE JUST A FEW OF THE CHARITABLE ORGANIZATIONS ALEX LOWE HAS SUPPORTED OVER THE YEARS:

Piedmont Park Conservancy

Cathedral Antique Show

First Presbyterian Preschool

Morningside Elementary Foundation

Doggies on the Catwalk

Woodruff Arts Center

Atlanta Botanical Gardens

Ansley Park Civic Association

Georgia Foundation for Early Care & Learning

Lovett Parents Association

Parents Association of the Westminster Schools

Southeastern Brain Tumor Foundation

The Folded Flag Foundation

Agape Youth & Family Center

CHOA