“Planning is bringing the future into the present so you can do something about it now.” - Alan Larkin I am the Dance Business Expert - Deborah Laws. I run Dance Business Lab and work with companies, examination boards and franchises as well as individual Dance studio principals and directors teaching business strategies specifically in the dance industry.
I recently launched a book - “The Ultimate Dance Business Planner” that shot to number 1 on Amazon in 4 hours! I am passionate about helping dance business owners to create highly successful schools and studios and felt sure this chunky desk top planner would become a truly helpful and important little business tool.
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Plans are simply a way to help you to navigate to your desired location in life. You don’t always arrive exactly where you aimed for but without plans you may simply sail around in circles, only ever seeing the same patch of ocean. Running a dance business is like any other business. I believe we need to do two important activities on a frequent and consistent basis. Plan ahead and then stop and evaluate how that turned out. Did you carry out your plans? Was there a successful outcome? How could you learn from the things that worked well and the things that didn’t and sail on with more knowledge and confidence. I do believe as dance business owners we are all so incredibly busy ALL of the time that we simply get up each morning, put on our leggings and set about “doing” in our business. Putting out fires, keeping our heads above water, doing whichever task is the most urgent is what most of us do. This is what I hear a lot from my clients.
