FEMALE ENTREPRENEURS LAUNCH INTERNATIONAL WOMEN IN MID-LIFE DAY AND EXPO TO CHANGE THE PERCEPTION OF OLDER WOMEN IN BUSINESS AND SOCIETY IN GENERAL A group of successful female entrepreneurs have announced the launch of International Women in Midlife Day and annual Expo this October 21st. The day is set to become an important date for the calendar as this annual and unique event is launched to support and empower women in business over the age of 40. The Expo is a one-day virtual event designed specifically for women over 40 who need inspiration, guidance and business services to find the perfect career match or business support and advice. The day will help women to find their passion, explore opportunities and become financially self-sufficient and it will be held on International Women in Mid-life Day.
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The initial concept came from Business Mentor, Moira Doherty (63) who is a huge campaigner for support and recognition of ‘Women in Mid-life’ and this has evolved into the creation of the international awareness day and Expo. As Moira explains: “There is nothing out there for women who are over 40. For so many they feel that their role is wife, mother, daughter, sister, granny, carer rather than independent businesswoman. They don’t feel they have anything to contribute to society and in particular to the business world.” Along with Denise Ferguson (40), Sharon Murray (53) and Nicola Toner (50) who are all running successful businesses, these four amazing women are passionate about inspiring and
