Yule, New Year
The E nglish Newspaper
& FJanuary 2016 2016
Felices
iestas y un
lleno del amor
FREE!
Humbug? Handbag? Or…
HAPPY HOLIDAYS!
by Kay Owen
This year in the UK the race was on to decide the most powerful seasonal advertisement, promoted by several well known department stores - a sort of commercial Advent. Several contenders adopted the ‘sad-ad’ trend, tugging at heart strings and tugging at purse strings, as we are persuaded to ‘Spend Spend Spend’.
Christmas 2015 and becomes the saviour of Christmas day (ring any bells?) Sharing and caring is the message of this story, and at least all monies from sales of the book and now sold out Mog toy will fund a children’s charity.
So we come to Mulberry, with a controversial take on the Nativity, in which their £900 hand bag represents baby Jesus! I am a John Lewis’s particular tear jerker depicts a sad and lonely old committed Christian but don’t find this blasphemous as do many ‘man- on –the- moon scene’, which is responded to by a caring others. Personally I think it is a brilliant way to remind people of little girl… implying if she buys him a gift at the store his life will be the birth of Jesus; and at the ad’s end the guy does say “it’s only a transformed (we of course will never know if he is again sad and handbag”- (aka an over-priced status symbol). friendless after Christmas waiting for 2016 December kindness! A high street outlet assuming all people know the nativity story? Sainsbury’s ad features Mog, the adorable cat of children’s This puts the event right in front of the eyes and mind of everyone storybook fame. (Mog actually ‘died’ in 2002, but is resurrected in who sees it. Continued Page 2...