Company in focus 2020 by The CEO Story

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Editor’s Notes “IT’S BETTER TO FORGE YOUR OWN ROAD AND LEAVE A TRAIL THAN FOLLOWING OTHER’S FOOTSTEPS TO BE THE SAME” Entrepreneurship is a platform capable of giving structure to an aspirer’s creativity and imagination. The industry is periodically rejuvenated with fresh brands, which signify themselves as trendsetters of the domains. This significance is portrayed through their revolutionary innovations and trendsetting methodologies that forge a path for their successors. In this edition ‘Companies in Focus 2020’ of our prestigious magazine ‘The Ceo Story’, we’ll be focusing the spotlight on some of the trailblazing foundations, who have reforged the conventional modus operandi of uplifting business standards. As an editor, it gives me immense pleasure to feature the stories of these innovative establishments as they always enlighten me to look beyond the horizon of hurdles as there lies the destiny, I truly desire. The initiatives of these curatorsto forge their own path against the homogenous practices truly ignites a burning desire in my soul to focus on what I wish to achieve, and be the architect of my decisions. Amongst this trove of entrepreneurial chieftains, one conglomerate that shows the gravity of surpassing all others is Stratacache. Inaugurated in 2008, the company is led by Manish Kumar, (Managing Director and SVP-APAC) a maestro of organisational management and business acumen. The company stands as the global dominant in the field of digital signage. Stratacache is equipped with a collaborative team of specialists, that works with the best-in-class framework and state-of-theart technology, to fabricate unrivalled and client-centric solutions. With a decade of experience and plethora of services, Stratacache has sufficed the needs of a multilingual client base that is spread over the APAC, US and Canada, proving itself as one of the branded names in digital signage. Apart from this, the edition will exhibit the editorial biography of numerous corporations that have shown the optimal efficiency and drive to be recognizable. In the same fashion, you will be viewing in-house articles, which will walk you through the insights of the business world, daily changes happening in society and aid you in optimizing your knowledge and intellect of the outside world. From my perspective, these contents will surely keep you ahead of the bunch and won’t let you down when the discussion starts. As always, I believe that our magazine is meeting your linguistic requirements. With every content and magazine, we wish to promulgate the learnings of trending entrepreneurs to our readers so that you can analyze their struggles, comprehend their approaches and design your focus and path to achieve the eminence that you dream of. That’s all for this edition folks! stay blessed and stay knowledgeable.

February 2020 Publisher Abhishek Kumar Dubey Editorial Team Rashi Saral, Yashika Sabharwal, Indranil Roy Business Head Ashish kumar Corporate Team Vikash kumar, Komal Verma, Priyanka Gupta, Sunaina Gupta, Rahul Kumar Data Research & Analysis Himani Rathore, Satyam Tiwari. Subham kumar, Aniket Finance Team Gourav Singhal Circulation Team Sonia Tiwari Creative Director Ashutosh Ojha Creative Team Rajat Pathak, Reena Kumari, Rohit kumar, Prince Shrivastav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Ravi kant Singh Corporate Office 502, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@theceostory.in We are also available on:

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TABLE OF

CONTENTS

COVER STORY

ALPHA PRODUCTS

STRATACACHE

CARMATEC IT SOLUTIONS

CRAYON SOFTWARE EXPERTS INDIA PVT. LTD.

ENNOBLE IP CONSULTANCY PVT. LTD.

GILCO GLOBAL PVT. LTD. INDIA | WWW.THECEOSTORY.IN February 2020

ERGODE IT SERVICES PVT. LTD.

LITTLE LEADERS PLAY SCHOOL |6|

MARKETMYHOTEL.IN

QUANTUM INFOTRAINERS AND CONSULTANTS PVT. LTD.

MYCHORES

SATSURE ANALYTICS INDIA PVT. LTD.

VISHWAS FOOD PRODUCTS

THE STARTER LABS

STRATEFIX CONSULTING

VIVO LIFE SCIENCES BEST COMPANIES TO WORK IN INDIA 2020

STYLUS SOLUTIONS PVT. LTD.

MOST POWERFUL PASSPORTS IN WORLD 2020

MUST-READ BOOKS OF 2020: THE BEST BOOKS TO START THE YEAR

AT AN ALARMING RATE, OCEANS ARE WARMING A MATTER OF DEEP CONCERN

HOW DO YOU IDENTIFY YOUR TARGET CUSTOMERS? |7|

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Manish Kumar

Managing Director & SVP-APAC

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COVER STORY

RETAIL TECHNOLOGY EXPERTS, CUSTOMER EXPERIENCE STRATEGISTS AND INNOVATION PARTNERS TRUSTED BY THE WORLD’S GREATEST BRANDS

As the leading global solutions provider of intelligent digital signage, digital merchandising, mobile enablement and rich media customer engagement, STRATACACHE has been trailblazing the digital signage industry by offering world-class end-to-end digital marketing solutions that synchronise with digital trends and deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability. STRATACACHE has over 30 years of experience in providing powerful end-to-end digital media deployments for the largest global businesses and brands particularly in the sectors of education, quick service restaurants, retail transformation and retail banking. With its global headquarters in Dayton, Ohio, STRATACACHE has 28 offices across the globe. Its worldwide network of partners and developers spanning more than 100 countries drive over three million digital screens globally. STRATACACHE made its foray into India in 2008 – a crucial move as part of the global growth strategy to launch the brand in one of the world’s fastest growing economies and most promising new markets. Since then, through product innovation and rapid localisation led by capable leadership, STRATACACHE has gained a strong foothold in India with phenomenal growth in sales, rapid expansion in office footprint and many successful business deals and partnerships. Today, STRATACACHE continues to be a trailblazer in the digital signage industry in India, revolutionizing digital transformation and creating waves on the technology front.

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STRATACACHE’s foray in APAC has expanded exponentially in recent times, under the strategic leadership of Manish Kumar, Managing Director and SVP-APAC. With over a decade of management experience under his belt and acute business acumen, Manish has been instrumental in successfully building and growing the STRATACACHE brand in APAC and extending its reach into key growth markets.

Leverage Cutting-Edge Technologies To Create New Solutions STRATACACHE solutions experts leverage cutting-edge technologies to build a full in-house suite of technology solutions, including hardware, software and services. STRATACACHE provides scalable customer experiences, empowering retailers to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction. STRATACACHE solutions deliver consumer activation at the point-of-decision, generating new sales opportunities and enhanced retail profitability.

STRATACACHE serves a wide spectrum of clients in many industries including: Quick Serve Restaurants, Retail, Consumer Package Goods, Retail Finance, Stadiums, Lottery, Gaming and Corporate Communications.

Some examples of how STRATACACHE has utilized technologies to develop solutions for experiential retail are:

The ever-evolving STRATACACHE family consists of brands with complementary offerings, which allow them to deliver complete digital marketing technology solutions. At the core of their technology sits their brand leaders in content creation, management, and deployment – STRATACACHE, Scala, X2O Media, and Real Digital Media as well as specialized technology offerings from Walkbase, Carmanah Signs, SuperLumin, PRN, Optika Display, Scala China, and Sys-Teams. This uniquely positions STRATACACHE to deploy and support the full scope of a digital signage network — from content management to hardware and advanced analytics — on a global scale.

Real-Time Engagement And Operations Dashboards - STRATACACHE leverages the power of real-time retail analytics, mobile sensors and artificial intelligence, using in-house platforms from Walkbase and X2O Media, to inform and optimize the in-store experience and increase sales. Personalization at Scale—The advent of artificial intelligence has evolved and shaped the way they shop online, and their fashion-focused solution leans into this behavior and makes it more actionable by bringing it into a retail environment, allowing for the best of both worlds. Using a touchscreen display, shoppers browse, curate and choose the looks they like, and immediately try on, share or buy with one tap.

Using marketing technology to create and run a successful digital network has many factors to take into account — such as software and hardware compatibility, networking, electrical interface and connectivity — to ensure smooth growth of a digital network and progress the digital signage market. STRATACACHE has stayed ahead of cutting-edge technologies and capabilities that address these factors, building a full in-house suite of technology including hardware, software and services. Based out of Philadelphia, PA, STRATACACHE is focused on providing digital signage platforms that can easily create and centrally manage the deployment of experiences. Moreover, STRATACACHE has evolved to include expertise in creating advanced marketing technology solutions that incorporate technologies including audience intelligence, augmented and virtual reality, computer vision, and sensor technology.

Wayfinding - STRATACACHE’s wayfinding application offers a powerful, responsive and intuitive solution to help users get to where they need in the shortest time. When used in a shopping mall, shoppers key in a brand name product to learn which stores carry the product and get directions to the stores. When applied in the airport context, air travellers enter a flight or destination, find the gate number and learn where they can buy coffee on the way there. Automation—STRATACACHE has created a quick service restaurant (QSR)-focused ordering queue solution, featuring their all-in-one touch screen tablets, which streamline the ordering process with customer-facing tablets in a range of sizes from 11.5 to 32 inches. Order automation ensures accuracy while freeing up associates for other tasks, including guest experience. An additional associate-facing tablet helps with order preparation and customer interaction.

TECHNOLOGY AS THE CORE FOCUS Technology has helped the company to speed up the production processes and increase efficiency. Technological advances have transformed the modes of communication amongst colleagues and clients. Instant messaging, Skype, video-conferencing tool, electronic mails, a 24/7 customer service hotline, etc. have enabled round-theclock communication across geographies, locations and time zones, improving the company’s flexibility to deal with queries quickly and efficiently. Improved efficiency and responsiveness help to increase customer satisfaction and improve the overall business. INDIA | WWW.THECEOSTORY.IN February 2020

Assisted Selling—This solution focuses on two key areas, which drive the in-store experience — clarity whilst comparing products and delivery of a personalized and memorable shopping trip. Their tablet-based experience streamlines product discovery for the shopper, offering |12|

COVER STORY

unobtrusive upsell opportunities throughout the experience. The solution also provides a tool for sales associates to have insight into the shopper’s preferences before offering assistance, ultimately delivering a concierge-level shopping experience. Lift & Learn retail – STRATACACHE’s ‘Lift & Learn ‘application displays relevant information on a screen whenever a product is lifted from the store shelf. Multiple products can be lifted for product comparison. Analytics gathered can help retailers to optimise store displays and improve sales conversions. Interactive kiosk - STRATACACHE’s interactive kiosk harnesses cutting edge digital technologies to create and deploy interactive experiences to engage customers, gather insights and drive sales. These kiosks display general product information; passers-by are enticed to touch the screen and are provided a simple path to locate product details. Fling application – STRATACACHE’s Fling application allows a user to share content from a tablet/mobile device onto a screen with a flick of a finger. This powerful tool integrates with mobile devices to create compelling instore experiences that amaze customers. Smart drive through solution — Using digital displays along with sensor and voice technology, STRATACACHE’s smart drive through solution identifies app users and delivers a personalized experience to loyal customers, building a stronger relationship with the customer and inspiring repeat visits. Digital displays help associates to prepare orders while customer-facing displays deliver a guided experience, allowing eye-catching videos to be screened, and presenting meal order details and loyalty point reminders during dwell time.

Artificial Intelligence — AI will make an appropriate decision whether a particular content should be displayed to a particular customer based on the analysis of numerous indicators and databases. The AI will analyze the goals of the person in front of the screen in order to define what kind of advertising is better to be displayed at a particular moment.

KEEPING IN-SYNC WITH MARKET TRENDS The Business Intelligence team at STRATACACHE constantly analyses market and industry trends, as well as business and economic cycles, to help the management chart their business strategies across APAC.

Omnichannel — Digital transformation allows seamless integration of content across all digital mediums to optimise the customer experience. Personalization — Solutions that connect with customers and create a positive emotional reaction, solutions that surprise and create joy can really grab someone’s attention and retain it. Content personalisation ultimately leads to better brand recall and higher sales.

As digital signage continually becomes more responsive and dynamic, STRATACACHE constantly innovates and adopts the latest technology and introduces new products to keep abreast of changing trends and consumer preferences.

Digital signage, flexible and secure at scale STRATACACHE’s marketing technology stack, including its proven digital signage software platform allows retailers, employers and marketers to tailor their digital signage communications for a specific audience, location and time. A centrally managed and locally updated con

Several new technologies, which STRATACACHE has utilised in its solution offerings, include Artificial Intelligence, augmented reality, interactive media, omnichannel and content personalisation. |13|

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tent management system allows for message refinement that creates a unique, personal way of communicating to audiences, including customers, employees, visitors and students. The STRATACACHE platform is flexible and scalable, allowing the customization of every aspect of the digital experience. STRATACACHE delivers a complete user-friendly experience with an intuitive platform that allows users to design, manage and deliver content to multiple media players and displays at scale. A wide range of hardware and display options allow their clients to scale any project with full confidence, knowing that they will be able to deliver the desired customer experience aligned with their goals.

Providing excellent customer/ after-sales service STRATACACHE’s team of pre-sales and technical specialists communicate effectively with customers to understand their needs/pain points and propose ideal solutions to solve their challenges. A detailed project timeline is drawn up and regular customer meetings are scheduled to ensure that project milestones are met. Even after the deployment is completed, STRATACACHE’s certified service teams provide round-the-clock support for our customers, to ensure that the products are in optimal working condition with minimal downtime. The dedication of the service team increases the customers’ confidence in STRATACACHE.

Superior hardware capabilities and advanced technologies One of the keys to a successful digital technology network is having the latest hardware to fully support the success of the project.

Phenomenal growth in APAC and expansion of the brand’s footprint STRATACACHE’s foray in APAC has expanded exponentially in recent times, under the strategic leadership of Manish Kumar, Managing Director and SVP-APAC. With over a decade of management experience under his belt and acute business acumen, Manish has been instrumental in successfully building and growing the STRATACACHE brand in APAC and extending its reach into key growth markets.

STRATACACHE’s full solution offering includes a wide array of hardware, including media players, displays, outdoor digital displays and tablets, ensuring full flexibility and expertise for bespoke solutions for a digital project of any size, scope or complexity. Combining industry knowledge with decades of experience and best practices, STRATACACHE’s media players, tablets and display solutions are engineered with performance, stability and capability in mind to suit every project need. STRATACACHE’s interactive experiences increase audience and shopper engagement in physical spaces with wide-ranging advanced technologies, including large-scale and large-format digital signage, augmented and virtual reality, mobile sensors, artificial intelligence and computer vision technology.

This year, STRATACACHE set up the APAC headquarters in Singapore and multiple offices in Japan, India and Shanghai, while placing a strong emphasis on innovation and R&D. To facilitate the manufacturing and delivery of quality products, an all-in-one intelligent tablet and computing device manufacturing company in China was acquired and a regional warehouse facility in Singapore was established. Most recently, Manish spearheaded the opening of an Experience Centre in Singapore, further increasing STRATACACHE’s visibility and capability to better support phenomenal growth in the region.

BOOSTING CUSTOMERS’ TRUST AND CONFIDENCE Full Service Concept Providers At STRATACACHE, they create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale. Through their discovery process, they work with clients to identify the ways they are looking to enhance the consumer experience. They then advise on the components and innovation that will bring clients’ vision to the physical space whether that’s their own technology found across the STRATACACHE family of marketing technology companies, or through the exploration of integrations and third-party platforms that will complement and optimize the experience for today’s better-informed consumers. Their in-house full solution offering includes: a flexible, intuitive platform for designing, managing and deploying digital content, a global professional services team with an extensive portfolio of skills, as well as a full range of Scala - and STRATACACHE - branded hardware including media players, commercial-grade tablets, ruggedized outdoor displays, sensors and content acceleration devices. INDIA | WWW.THECEOSTORY.IN February 2020

The Experience Centre showcases end-to-end advanced audience engagement technology solutions and digital signage offerings found across the STRATACACHE family of marketing technology companies, including Scala, Walkbase and X2O Media. A full range of media players, all-in-one tablets and large format displays are also on display. The new outfit extends efforts to improve consumer experience and enhances product immersion, accelerating STRATACACHE’s commitment to customer success and innovation in Singapore. This month, a new office was established in New Delhi, to better serve the high-growth India market and arrest business potentials in the booming economy. |14|

COVER STORY

ACHIEVEMENTS AND MILESTONES The major corporate achievements/developments are: • June 2018: Debut of new retail technology concepts at Retail Asia Expo • June 2018: Expansion of India and Asia-Pacific operations • July 2018: Opening of new Delhi office and expansion of R&D centre in India • December 2018: Acquisition of Chinese embedded computing and commercial tablet manufacturing company, rebranded Scala China • February 2019: Centralized Asia-Pacific operations in new Singapore headquarters • March 2019: Opening of new Shanghai-based customer center • May 2019: Opening of new Japan CBD office • July 2019: Opening of new Singapore warehouse and logistics center • August 2019: Opening of a new Hong Kong office • October 2019: Opening of Experience Centre at APAC HQ • December 2019: Opening of a new office in New Delhi Revolutionising digital transformation in 2020 and beyond STRATACACHE has had an amazing 2019 with tremendous growth in revenue and brand expansion. In 2020, they will continue to revolutionize digital transformation and drive growth by enhancing their solution offering, strengthening brand presence, increasing sales and expanding strategic partnerships. They will also be targeting key verticals (such as: retail, QSRs, financial institutions, casinos and education institutions), focusing on key growth markets like India and China, and setting up more offices in major cities. The company will continue to drive brand awareness, increase engagement and extend brand presence throughout APAC by active participation in regional trade shows, increased advertising and public relations. “This is an exciting time of immense growth for the company and we look forward to supporting high-rate growth clients in the expansive APAC region, through our customised turnkey solutions. With increasing brand awareness and the successful establishment of supporting infrastructure and resources in key markets, STRATACACHE is now well poised to further drive growth of the brand and the region’s digital signage and marketing technology adoption,” says MANISH. STRATACACHE aims to be the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail. |15|

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TCSM Review

BEST COMPANIES TO WORK IN INDIA

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It is every company’s dream to be recognized in the market as one of the best companies to work for in India. It is also every young person’s dream to work in the best company in the country. Many people in the world are looking to make their career working after freshly graduated or completing schooling. Mostly young adults of India are highly looking for companies like Facebook, WhatsApp, Ola, Uber Swiggy, Book My Show, Practo, Oyo, LensKart or other famed best start-up companies or best start-ups in Silicon Valley but they are confused with their decisions about going into which one. Don’t get panic about this simple question, we will make it easy for you to choose from the list about the best companies to work in India 2020 as well as you may get an industry update by knowing the best start-up companies to work for in India 2020. Corporation has its Headquarters in Redmond, Washington and operates its business from Hyderabad in India. An estimate of 6500 around employees are working in this company presently. It has various branches in India in overall 13 offices in cities such as Chandigarh, Chennai, Coimbatore, Bangalore, Hyderabad, Indore, New Delhi, and Pune, etc. Hence, it is regarded as the top company to work in India in 2020.

GOOGLE LLC - TECHNOLOGY COMPANY Google LLC is the name that everyone knows and that’s why it is on the top of the list of Best Companies to Work for India. Google is an American multinational technology provider that specializes in Internet services and products. Founded in the year 2004, with a clear vision to be the biggest internet service provider and their dream come true in the form of Google India Pvt. Ltd. When we talk about the best company to work for then google is the name that comes first on the list and it was the number one company in India to work for. If we estimated now than it has an employee strength of 1863 approx.

Industry: Software Technology Company Branch: It has a total of nine branches in India such as Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi/ Gurgaon, and Pune.

Industry: Internet service provider Branch: Bangalore, Mumbai, Gurgaon, and Hyderabad.

IBM - COMPUTER HARDWARE COMPANY IBM, the computer hardware company stands for International Business Machine (IBM) is known as the Largest Software Companies in India. It was established in the year 1992 and produces and markets computer hardware. Apart from that, it conjointly consulting services and offers infrastructure, hosting and consulting services in fields starting from

MICROSOFT CORPORATION - TECHNOLOGY COMPANY Microsoft Corporation, India, is regarded as the Best Software Company in India, was founded in the year of 1988 and running under the vision of Satya Nadella. It is an American software company, which has its roots in 210 countries. Microsoft INDIA | WWW.THECEOSTORY.IN February 2020

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the mainframe of computers to nanotechnology needs. Due to its very own name in the market of computer hardware, IBM proves to be the best place to work for in 2020.

Industry: Electronics, gaming, entertainment, and financial services. Branch: Headquartered in Delhi and it has 25 branches all over India.

Industry: Computer hardware Branch: All the Tier-I and Tier-II cities of India

HEWLETT PACKARD (HP) - SOFTWARE COMPANY Hewlett-Packard commonly known as HP is an international info technology corporation that deals in Software solutions. Generally, it provides hardware, computer code, and services to customers in terms of PC, this also helps small- and medium-sized businesses (SMBs) and enormous enterprises for their customer support. They have a wide business range, which comes together with customers within the government sector, health and education sectors.

NESTLE - FOOD COMPANY NESTLÉ India was established in the year of 1959 as a Swiss multinational food and drink company, headquartered in Vaud, Switzerland. It also has the subsidiary of NESTLÉ S.A. of Switzerland. If we talk about its roots in India then it has 8 big factories all over India in different cities. This company is ranked as the third Best & Largest MNC Companies to work for in India because of its integrity, reliability, and equality for employees.

Industry: Computer hardware and Computer software Branch: Bangalore, India

Industry: Food Branch: New Delhi, Mumbai, Chennai, and Kolkata

APPLE INC. -TECHNOLOGY COMPANY Apple Inc. India is the part of American Multinational Company APPLE and it is regarded as the Top MNC Companies to work for in India. It creates and mobile phones, computers, software, laptops, and online technology services. Apple is considered as one of the topmost selling brands in India because of its integrity and best services worldwide. This company is also the second-highest producer of smartphones in the world; hence, it is a perfect workplace to work in India.

COCA-COLA - BEVERAGES COMPANY Coca-Cola a very famous brand for soft drinks and beverages in India is a Private limited company and known as one of the leading beverage companies. This company was started in the year 1992 and has its famous products in drinks such as Aquarius, Coca-Cola, Diet Coke, Coca-Cola Zero, Thums Up, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero, and Mango Maaza, etc. It is one of the most preferred brands in India in field of beverages as it is said to be one of the leading companies to work in India.

Industry: Multinational Technology Company Branch: Hyderabad

Industry: Soft Drinks Branch: Gurgaon, India

AMAZON Jeff Bezos, the CEO OF the tech E-commerce website Amazon launched in India in the year 2013 and intending to develop its market and in 2020 it is the world’s biggest company as well as the best place to work in India. Since the company has invested heavily in its local operations in India in a bid to compete with Indian e-commerce rival, Flipkart and it is highly active as a fast-growing company and best place to work for.

SONY CORPORATION - MULTINATIONAL CONGLOMERATE COMPANY Sony Corporation in India is the subsidiary of a Japanese Multinational Conglomerate Company Sony. It was come into existence in the Indian market in the year 1994 and headquartered in New Delhi, India. It offers so many electronic products such as LCD Televisions, Mobile Phones, Notebooks, and Business Projectors, Personal Audio-video gadgets, Video and Digital Still Cameras, Game Consoles, etc. Hereby, it is the best company to work for.

Industry: Ecommerce website Branch: Bangalore, Chennai, Delhi, Hyderabad, and Mumbai |17|

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Alpha Products

Manufacturers of World-Class Housekeeping Products Based out in Mumbai, Alpha Products, an ISO 9001:2015 & ISO 14001:2015 Certified company in the B2B sector, is focusing on manufacturing performance oriented housekeeping cleaning chemicals like- Bathroom Cleaners cum Sanitizer Concentrate, Hard Surface Cleaner Concentrate, Glass Cleaner Concentrate, Furniture Maintainer & Polish, Aqua based Room Freshners (various fragrances), Toilet Bowl Cleaner, Floor Cleaner for oily, greasy floor, Heavy Duty Industrial Floor Cleaner for Institutions, Steel Polish, Carpet shampoos, Carpet Detergent, Floor Polish & Sealer, Floor Wax Stripper, Handwash, Foam HandWash,etc. They manufacture and offer kitchen chemicals for hotels and institutions, off shore catering services like Multipurpose Dishwashing Concentrate, Oven/Grille Cleaners, Crockery and Cutlery De-stainers, Machsineware Dishwashing Concentrate and Rinse Aid for Automatic Dishwashers, Descalers, Silver and Copper Polish, etc. and Aroma fragrances/ oils in amazing mood elevating and pleasing fragrances. Their products are known for their commendable quality, efficacy and low maintenance cost. Yugesh says, “We at ALPHA study the customer’s requirements and consistently deliver products to customer satisfaction.” There are many factors that influence the success of any business and the parameters extend to not only the customers’ relationship, but also to the more mundane aspects of self-analysis and daily monitoring. The Six Ps of a successful business are PRICE, PRODUCT, PLACE, PACKING, PROMOTION and PERFORMANCE. They are confident to provide result-oriented products, and Yugesh further adds, “It is our constant endeavor to keep our existing, new and satisfied customers happy.”

YUGESH NAIK

Business Head

The clientele entails a large section of clients, from home to hotel to hospital, temple, educational institutions, so basically their products are used by Hotels, Restaurants, Facility Management Companies, Educational Institutions, Hospitals, Temples, Shipping, Airports, Railways, Government Institutions, Offshore Catering Services, etc.

MOVING IN SYNCHRONIZATION WITH THE CHANGES At Alpha, the focus is not only on the eco-friendliness and efficacy in terms of quality, packing and price but also on the demonstrations shown by their technical team that involves the right selection of chemicals and accurate dosage. Also, adequate training is provided to the marketing team to observe the competitors’ move, and hence selling their products ethically based on the

leaning and hygiene are two essential requirements for any place be it home, hospital, educational institutions, etc. A number of cleaning and fragrance products are there in the market to make your place presentable.

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product’s USP, which helps them to make a dent in the market place. They also listen to the ‘voice of the customer’ first, and hence people at Alpha are successful in offering the right and effective solutions to their customers at large. To keep abreast of the market updates, it’s quintessential to go deep into the Research and Analysis.They keep on developing their products with eco-friendly and biodegradable surfactants to be in tune with the current market scenario and demand. The team of Alpha comprises of professionals who have enabled them to establish a strong foothold in the competitive market. Their products are developed and formulated, matching to exacting international standards, and it is Alpha’s constant endeavor to keep their existing, new customers satisfied and happy. Without lagging behind the technological advancements, Alpha uses new processes, formulations, machinery and surfactants, which are more environmentally friendly with strict properties offering optimal performance at the user end. THE WORKCULTURE Each and every member of Alpha is treated as a member of the family. Employees are taken proper care of, right from their remuneration, health, growth and making them feel comfortable working in a congenial atmosphere. Understanding their difficulties at times, and offering them a solution, appreciating the hard work they put in, nurture them to grow up vertically in the organization.

in the past was further treated for the second eye by an eminent eye surgeon in Mumbai, who got his vision more improved with advanced treatments, medication and right spectacles, which was a matter of joy for him. His vision improvement was amazing. The second employee also, who due to his negligence and cost concern had left himself untreated, for both his eyes. Yugesh Naik says, “We got his eyes fixed too with the same eye surgeon. We also take this opportunity to thank the doctor for offering concession in fees who said, ‘that since you as an employer, can take care of your employees, so we had’’ ACHIEVEMENTS AND FUTURE PROSPECTS Alpha due to its excellent performance has a number of achievements to celebrate, and they are as follows: • In the year 2017: Awarded as India 5000 Best MSME Award for ‘QUALITY EXCELLENCE’ • In the year 2018: Awarded ‘Iconic Brand of the Year’ 2018 status. • In the year 2018: Awarded ‘QUALITY EXCELLENCE & LEADERSHIP AWARD’ Award for Excellence in Quality Assurance They are growing fast with more and more people demanding their products, so they are sanguine enough to say, “we will be known in our industry as the most reliable and performance oriented company in the coming years.” MESSAGE TO THE READERS “Creating a product and seeing it grow to a ‘Brand’ against the established players, makes us feel proud with inner happiness. Moreover, the market in India is just booming with more and more players foraying to sell their products in the campaign for having a clean India. With Swachh Bharat mission, we are confident enough that, more and more people will be creating newer products. Finally, I would like to say that even though all products may look alike, any formulator worth his salt will be quick to tell you that not all surfactants are created equal and that some cleaners are better than others, given the situation.” ~Yugesh Naik

They encourage a congenial atmosphere in their company, and always listen to the ‘voice’ of the customer and employees. Employee work appreciation and respect will always be key to good relations and practice. Yugesh says, “We believe that it is our moral values, clarity of mind, authenticity in yourself which is the image and frame of a person as such.” THE SOCIAL RESPONSBILIY Looking after the needs of employees is a part of great work, which Alpha does. Taking care of health needs falls in the category of primary concern.Two of their employees out of which, one had undergone a major corneal operation |19|

INDIA | WWW.THECEOSTORY.IN February 2020

CARMATEC IT SOLUTIONS MEETING ALL YOUR DIGITAL NEEDS

We live in a constantly evolving universe where technology has become the new mainstream. There are several game-changing technologies such as Blockchain, IoT, AI, ML, AR and VR that are restructuring industries and transforming businesses. With technology such as Augmented reality, Data and analytics, predictive algorithms, recommendation engines and much more becoming a norm in the current scenario, staying abreast of the current market trends is of the utmost importance.

INDU AROMAL

In our new edition, ‘Company in focus 2020’ we bring you the story of a global digital transformation company that delivers to 23 countries across the globe. Carmatec IT solutions private limited has a bouquet of services that includes end to end Web & Mobile App Development, Web Design & Branding, AI & Data-driven apps, Cloud & Devops services, and Digital Marketing. The core of Carmatec’s digital philosophy is to create a great user experience driven by “intelligent data”.

CEO

In short, the corporation provides everything that a business requires to drive its digital roadmap and connect better with the end customers. THE CARMATEC STORY: How 3 youngsters transformed the digital business needs A dream brought to life by 3 youngsters at the age of 25 who had also been co-workers - Carmatec commenced its operations in technical support services to Hosting Companies and DataCenters. At its initial phase, Carmatec offered technical support operations to data centers and hosting companies under the brand InstaCarma which stood for “Instant Karma or Instant Action”. INDIA | WWW.THECEOSTORY.IN February 2020

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By 2008, Carmatec bagged a huge Data Center Automation project for Global Net Access in the USA, they were one of the biggest public Data-centers in the US then, and with that ventured into Ruby on Rails development through RailsCarma as a brand. RailsCarma then grew to be one of the top listed brands for Ruby on Rails development services in the US, and still holds that positioning.

ents need help navigating the digital landscape. We typically become the trusted digital partner to help them succeed & evolve in the ever-changing digital world. Carmatec has tried to move away from legacy systems and has always adopted cutting edge technologies in the IT space, focusing on user experience and intelligent data to help businesses stay ahead of the growth curve. We stay agile and help businesses we work with also stay that way, and that’s where we come in as their digital transformation partner.”

At the dawn of 2010, the company had launched three other brands – Colorcuboid Designs with a core focus on UI & UX, CodeWebber for web & mobile app development, and CLIMB Education that was offering enterprise learning tracks in IT. Through CLIMB, the team started training candidates and inducting almost 50% of the batch for its growth requirements.

CLIENT’S DIRECTORY Carmatec has worked with various organizations operating across different industries, governments in the Middle East and India, and individual customers ranging from celebrities to huge national television networks. The industries that it serves, majorly work with Internet Startups, Hosting & DataCenters, HealthCare, Marketing Companies, Ecommerce Retail, Automotive Retail, SaaS app providers, BFSI, Trading organizations, Media & Entertainment and more. Carmatec is pretty much domain agnostic in a way. The team understands business processes pretty well and can solution based on their custom requirements & growth plans.

The MNC started the company with a strong US presence, but in the last 4 years, the company has also expanded its operations to Qatar and Dubai. Carmatec was recognized by the Qatar government under its DTSME division as a Digital Transformation Partner for offering cloud and web development services. DIGITAL DISRUPTION: And Carmatec’s innovation strategy To keep the company updated with the latest in the market, Carmatec has strongly imbibed the culture of learning and knowledge sharing. Moreover, the research and development wings are relentlessly working on new technologies and learning to build capabilities around it. The organization is pretty agile and have been able to successfully adopt new technologies every year. That’s the reason the company is still strong after 16 years.

The brand has brought about a credible digital transformation roadmap for many businesses across the globe and has achieved several milestones since its inception. • Every achievement at Carmatec has been crafted through a lot of hard work and unshaken commitment. • With a constant focus on innovation, every year the company has adopted 2-3 new technologies in the digital landscape and sometimes even more. • Carmatec has created more than 5 brands, each of them unique in its own way. • Besides this, the company has also delivered to more than 23 countries worldwide & offered employment to more than 450 people. • Additionally, the company has won a range of awards in India and abroad for its contribution and competency in the digital landscape. • One of the most recent milestones and recognition of Carmatec’s work was being chosen as a strategic partner to the Ministry of Transport and Communications (MoTC), Qatar for the Qatar Government’s Digital Transformation of Small and Medium Enterprises (DTSME) program. • In 2016, it launched – a CSR initiative and ‘Seeds of Wellbeing’ – a venture supporting a majority of their CSR activities. As a company that prioritizes development & giving back to society, Carmatec aims to make a measurable impact on society.

In a conversation with Business Connect, Mrs. Indu Aromal, CEO at Carmatec, shares her insights: “One of the main things that we’ve learned from our 16 years of experience in this business, delivering quality services across the globe, is a deep commitment to the projects we undertake & a strong passion to bring out the best in our products. We have always been in love with the products we have built for our clients, from the smallest website to the large scale automation projects we have done. We approach them with a lot of attention to detail on every aspect of the product, from its user experience to scalability and architecture. Due to the same, we have had long-lasting relationships with our clients, spanning years, and our greatest pride is that our first customer is still with us! When we build products, we think of the difference it makes to people’s lives and for organizations and that’s a great motivation for us to work in this space. The digital space is very interesting in the way it is always growing constantly. Fortunately, that has helped our business as more and more cli|21|

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CRAYON SOFTWARE EXPERTS

A GLOBAL LEADER IN IT AND DIGITAL TRANSFORMATION SERVICES Crayon Software Experts India was conceived in 2014 from its parent company Crayon Group, which is headquartered in Oslo Norway and was aimed to promulgate its multinational leadership forte across India. The digital platform, Cloud Softwares, etc. are some of the many implementations that have provoked a complete transition in the way companies used to operate. Crayon Softwares places itself at the heart of these transiting factors and provides best-inclass services - Software Asset Management (SAM), Cloud and Volume Licensing and Associated Consulting Services across the country.

making it a “one-stop-shop” for software and associated services. Crayon has a diverse global footprint with over 40+ office locations in 20+ different countries serving more than 80% of the addressable global IT market. The company provokes a relentless drive to succeed and their 1,200+ strong teams are very special people with a strong entrepreneurial spirit. Vikas Bhonsle (CEO) has shown impeccable leadership through his endeavor and experience in making Crayon a leading IT Advisory firm that responsibly serves its clients with the most updated tools and solutions to optimize their return on investments in complex technology.

THE COMPANY AT A GLANCE The core business of Crayon is versed in a client-centric approach that uses Software Asset Management (SAM) as a key market strategy to provide optimal license offerings for its clients, compared to more traditional software resellers. Along with software licensing, their thriving services in IT complexity and the evolving digital transformation driven by Cloud Technology have formulated SAM and Consulting Services as the focus area for Crayon

VIKAS BHONSLE CEO

SEGREGATED YET ENTWINED BUSINESS PATTERN Crayon Software Experts operates internally with two main business divisions - Services and Software. Both the halves serve in equilibrium that ensures Crayon’s progression towards becoming a full-fledged IT advisor throughout the entire IT value chain –

Services Crayon’s trove of services consists of the utilization of proprietary tools and IP to analyze the client’s footing in IT. They accumulate complete information of the software vendors into one single framework, so as to interpret license agreements and reciprocate with negotiation assistance. Further, they strategize large IT upgrade projects, as well as cloud migration and application development. Software Crayon has fabricated innovative software that focuses on sufficing the delivery of licenses to customers from software vendors and puts keen emphasis on the standard software that is used consistently by customers for further development. With a base of IT Advisory, Crayon ensures clients’ satisfaction with integrated license advisory & optimization tools and access to Crayon’s reporting portal as well.

STAYING ABREAST TO TRANSITIONS AND TRENDS OF THE INDUSTRY In this era of technological evolution, every vertical in the industry is venturing to innovative methodologies to optimize growth and brand image in the market. The flow of innovations has provoked customers to evolve from their prevalent practices of consuming products, sharing information, communicating with brands and others, managing businesses, etc.

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This evolution has parallelly tempted organizations to devise creative measures to stay competitive and be a single platform for all the desired services and solutions. To stay vigorous with this wind of transition and eventually on top-of-the-line, Crayon Software Experts possess deep technical expertise, business objectives with data maturity, and strong vendor relationships which ensure exceptional market opportunities for their success. The amalgamation of these factors further gives the company the forte to build an innovative system that keeps digital transformation as a cornerstone of business strategy to automate services, collect and analyze more data.

the ethos that encourages everyone to be bold, think outside the box and promote unique ideas to accelerate growth whilst ensuring value to their teammates, partners, and shareholders. The company has installed a very positive & thriving work environment, where everyone is given the equal share of opportunity to implement their creativity and guarantee that they make a real difference to the company’s ongoing success. “In my personal life, I’d always like to keep things very simple. I’m a big believer in 5 key aspects spirit of Giving, Lead with Humility, Kindness to all, Leadership with fierce desire to succeed, Respect to one another,” Vikas Bhonsle, CEO at Crayon Software Experts India Pvt. Ltd.

Venturing into these tech-innovations has conceived many quintessential setups like the ISV incubation center. From here, Crayon works meticulously with ISV’s across industries towards evaluating the most enticing options available on the cloud. Through its expertise & caliber, the company carries out GDPR assessments for their clients’. These include the prime objective of the company, ‘optimize customers’ Digital IT spends’ by leveraging their expertise in cost-effective cloud analytics.

This thought-provoking concept is promulgated in the air of Crayon Software Experts. Keeping its core values (Integrity, Pace, Agility, and Quality) in accord they focus on building trust with clients, identifying and executing opportunities with haste, fueling innovation to sustain as a global leader and integrity to maintain the quality & standards of their project outcomes and ongoing customer retention.

SIGNIFICANCE OF RESEARCH & DEVELOPMENT Venturing to innovation and technology is supposedly the finest investment an enterprise can do to optimize efficiency and growth. The industry is consistent with emerging modus operandi towards improvising the clientele interactions with products and services and resolving feedbacks thereafter. To ensure the streamline proceedings of these interfaces, companies need to do in-depth research, and development procedures, so as to be attached to everything going in the world.

MILESTONES THAT JUSTIFY THEIR GRAVITY IN THE MARKET With an experience of around 2 decades, Crayon Software Experts has proved itself as one of the best choices for a complete software solution. The company got a strong exponential topline growth of approx. 72% in 2019 and have successfully enhanced the customer base by 2X fold in 2019 across India. Furthermore, the company has been the heir of many accolades and recognitions from leading media houses and prospective vendors, which proves their vigor as a leading Cloud Player.

The company’s R&D has innovated a state of the art cloud platform which is very economical and works as a highly efficient product for start-ups, ISVs, and cloud-tech based companies by aiding them in accelerating their digital transformation journey.

A FORMIDABLE FOUNDATION KEEN ON DEVELOPING A BETTER SOCIETY We have 40+ offices around the world, and in each of those cities, our employees are encouraged to volunteer their time and effort to help make a difference. This is because of HQ’s culture of caring. Last year our colleagues here in India supported flood victims in Chennai, Kerala, and Karnataka.

ELEVATED TO EMERGING TECHNOLOGY Crayon Software’s strategy is based on a philosophy called SAM FIRST/ CLOUD FIRST. This notion is built on the investments Crayon Software Experts has made in the arena of Software and Cloud Analytics through which it advises and consults customers on the fastest, most effective and pragmatic use of their software assets and aids in embarking on their journey of digital transformation.

Also, last year we partnered with a non-governmental organization - Child Rights and You (CRY) which aims to restore children’s rights. Under the umbrella of CRY, Crayon launched a project called ‘Sparsha’ - a multi-stakeholder approach involving community, parents, teachers, schools, and government. With an aim to remove hurdles that stand in the way of a child’s right to education, we adopted Sparsha Center in Sion Koliwada, Mumbai. Now this project is taking care of 100+ kids from class 1 to class 12 from Sion center. While Crayon as a company continues to support such causes, we also encourage our employees and people around us to volunteer in social causes such as blood donations, minimizing carbon footprints, reducing waste, and many more.

Through its expertise and deep knowledge of the software estate which aids in adapting the transformational phase of the cloud has given birth to a lifecycle management portal - INTELLIGENT CLOUD which is structured to enable, monitor, and control the customer’s digital transformation journey. Due to its cost-effective outcomes, this innovation has come up with rich dividends and continues to be the cornerstone of Crayon Software’s strategy in India. A SOPHISTICATED WORK ENVIRONMENT FOCUSED ON GROWTH AND ENRICHED WITH VALUES The company operates with a mutual desire to win and has reinforced the mindset of the employees accordingly with |25|

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ENNOBLE IP

An Exclusive Choice For Technology Enabled Intellectual Property Services Dr. SHWETA SINGH CEO

An enterprise primarily consists of two types of assets Tangible (physical assets like infrastructure, machinery and financial assets) and intangible assets namely human capital, ideas, brands, designs and other creative aspects. With time and technological advancements the physical assets has evolved to software and innovative source of ideas for income. Similarly intangible assets also require legal protection which is achieved through intellectual property protection services (acquiring and maintaining IP rights).

• • • • • •

The company has a competent team of 100+ experts with technical and legal background. Our clientele comprises of Universities and Institutions, SMEs and Startups, to name a few: Scanbo, Paylo, Startupmovers, Royal plast, Onbanc, CGC Landran, Chandigarh University, Sharda University, Galgotias University, MAIT and many more.

Among the IP protection service providers in the market, ENNOBLE IP is an exquisite name for Startups, Universities, Research Institution and SMEs. A GLANCE AT THE COMPANY Founded in the year of 2014 the company exposed itself as a Technology Enabled IP Platform to their clients in order to handle end-to-end IP related activities. Along with IPR services, ENNOBLE IP offers a unique service package namely: e-Suite, Research power play only for universities and colleges to support them in their entire research, innovation, and entrepreneurship ecosystem. This package gives a boost to Universities/Colleges in its different ranking and accreditation such as NIRF, NAAC, NBA, QS, etc. This package includes services like – • Trademark • Patent • Design Registration • Copyright • Patent illustration INDIA | WWW.THECEOSTORY.IN February 2020

IP Strategies and Management Service IP Monetization IP Paralegal Services IP Exchange and Commercialization Platform Training Technical Writing support

THE BREAKTHROUGH STORY OF THE CEO The incorporation of ENNOBLE IP was done by Dr. Shweta Singh, CEO. Dr. Singh holds an IPR degree from WIPO. After coming back to India she started working in the IP industry and with academia. Post gaining experience and finding more core problems i.e. IP pain points in academia and startups, she started ENNOBLE IP. But the initial days were not at all easy as Running a business can mean long hours & thus work-life balance is a problem for women entrepreneurs. But, there have been people who have inspired her to work hard all her life — her family, especially her parents. Even after the fact that she was perceived as young & naive, who couldn’t stand her ground, she kept herself undeterred and committed to her dreams which brought her and her brain child this far. |26|

to research and innovation through their e-Suite package. This e-suit package research power play has taken their revenue to the crescendo, and further promises growth through offering this in future.

REGULATING THE CHANGES ACCORDING TO MARKET TRENDS ENNOBLE IP found a very functional way to manage and grow their clientele which differentiates them from other consultancy firms. Most SMEs & startups lack the financial power to construct an in-house IP team that helps with their IP valuation. ENNOBLE IP puts its concern into this matter and assists clients to effectively identify and protect their intangible assets and help them in using those assets fittingly. The company distinguish itself as the only firm that handholds startups & Higher Education to build strong IP assets for them which increases the client’s valuation. This in-turn helps them to connect with big MNCs and getting global.

HEIR OF INNUMEROUS ACCOLADES AND ACHIEVEMENTS Running a business can mean long hours & thus worklife balance is a problem for women entrepreneurs. But not for Dr. Shweta Singh, her dedication and innovative management skills not only took the company to new heights but has also guided it towards a number of achievements and milestones – • “Exceptional Women of Excellence” at WEF (Women Economic Forum). • Women Achievers Award 2019 for Intellectual Property. • Awarded as “Women Achiever of the year for IP” 2019. • India’s Most Innovative Entrepreneur in IP services. • Awarded 40 under 40 Indian entrepreneurs by India investment Forum. • Awarded CEO of the Year 2018 at India IT Summit. • Awarded India Best Innovative Entrepreneur in IP Services, 2018. • India Leadership Award for “India’s Best Innovative Entrepreneur in IP Consultancy”. • Ennoble IP Received Industry Excellence Award for IP Services at India IT Summit, 2017. • First women to be part of IP colloquium program of WIPO Switzerland Geneva. • Regular Speaker at ET NOW “Leaders for Tomorrow” Show.

ADAPTIVE TO THE TRENDING TECHNOLOGY “Technology advances at a pace we can hardly keep up with. Nowadays one can control everything around them with a simple press of a button, typing a few keystrokes, or by swiping a touchpad”, says Dr. Shweta. The company ensures that employees are always equipped with technological advances to reduce the endeavor. This also helps them in tailoring to the latest trends and patterns and keeps them in competition. A HARMONIOUS WORKPLACE “It is of upmost importance to keep your staff and team members happy and content with what they provide to the organization”. Says Dr. Shweta. The company keeps a transparency between them and the employee so that a proper communication channel is always maintained. The employees are always notified about happenings whether individual or departmental, henceforth maintaining a proper courtesy at the work place.

Endowment of entrepreneurship for women innovators As a woman entrepreneur her biggest aspiration was to help women innovators and girls like her. To contribute to that Dr. Shweta has founded, WIEF (Women Innovation Entrepreneurship Foundation), a platform with which women can move on effectively with their business & life endeavors. Through WIEF, they have organized I-WELA (Indian Women Excellence & Leadership Awards) where they award the unsung heroes and women innovators of our society.

Feedback and the ability to understand employee concerns are important as well but it’s what you do after, that’s critical to retention. Shweta always remains transparent from her end whilst communicating and sharing what she has learned and by making a course of action for addressing any issues. VALUES AND ETHOS THAT MAINTAINS THE BALANCE IN BOTH HEMISPHERES Every company should have its values and ethos to maintain a balance between work life and personal life. Ennoble too has its own policies to sustain their employees – • Sort out your priorities • Talk things out with others (Team Members, Family Members) • Learn the art of delegation • Stay connected during the day • Draw a line between home and work

ENNOBLE IP is also launching their very own mission called WEM (Women Empowerment Mission) with the blessings of honorable Prime Minister Shri Narendra Modi, through which they aim to cover 260 districts, 50,000 villages thus impacting 10.5 lakh women across the project life cycle. A MESSAGE FOR THE READERS “When I started out, nobody told me what direction to take. I had to make my own path. I believe that to venture on to a new beginning, what a person needs most is selfconfidence. I believe each one of us needs to probe within. Everybody is capable — it’s your confidence that decides the path ahead”. – Dr. Shweta Singh.

COMMENDABLE ASPIRATIONS TOWARDS THE FUTURE The company has set goals to be the leaders of IP through their magnificent service standards. The company is also a pioneer in providing solutions to academia with respect |27|

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Ergode IT Services Pvt. Ltd

Company Overview Ergode IT Services Pvt. Ltd commenced its operations in 2007. They have a presence in over 120 countries and 100 marketplaces catering to millions of customers globally. Currently, they have a strength of 21 category-specific websites and a family of more than 500 Ergodians, who contribute every day to make them stand where they are today. Ergode deals in the retail sector, offering a plethora of products for everyone.

Rupesh Sanghavi CEO

Ergode IT Services had started as an online bookstore with a bunch of people, which slowly and steadily expanded into a full-fledged eCommerce company with a workforce of over 500 employees. Being a B2C eCommerce company, they donâ&#x20AC;&#x2122;t have clients, but along with their vendors, they cater to a wide range of audiences. Ergode has vendor partnerships with Almo Corporation, Walker Edison Furniture Company, Ashley Furniture Industries, FRAGRANCEX.COM, BradleyCaldwellInc, MEDCO Corp, FLASH FURNITURE, National Tree Company, Jensen Distribution Services, and more. INDIA | WWW.THECEOSTORY.IN February 2020

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Keeping pace with the market trends is never easy but being aware of the changes can keep you ahead of the curve, and Ergode has mastered this strategy. Research and Development is instrumental in leveraging technology to reap maximum benefits. It provides a platform for innovation and creativity to flourish in an organization. Engaging in R&D activities results in acquiring extensive knowledge which businesses can use to get a competitive edge over their competitors. Also, R&D helps in speeding up the organizational growth by introducing breakthrough products in the market. With a large amount of data available, they consider all the customer touch-points and try to correlate them with their initiatives. They make the most of the digital tools and analytics to assess the industry behavior, learn more about customer pressure points and discover what they can do to help them. They also do competition mapping, as it helps them fill the gaps and improve their positioning. Ergode works on the belief that a business should always be evolving to meet the challenges within the market and keep bettering itself in terms of product offerings and services.

functioning. The motive of any CSR activity is to create a positive impact and strengthen the community. At Ergode, they regularly conduct blood donation drives and also hold seminars on animal care, women protection, and many more social issues. Also, the employees visit old age homes, distribute food and clothing, and spend time with the elderly. They also have their employees participate in charity runs and beach clean-up drives. Where many are coping with the unceasing changes in technology, Ergode has seamlessly integrated its systems, processes with the ever-changing and ever-evolving technology. Along with omnichannel presence, they have turned to conversational marketing and personalization to better understand what the customers want and deliver it to them more efficiently. They also use tools that help them understand user behavior, how they interact on their site and what minor tweaks can help them find their right products. They firmly believe that adopting the latest technology can only lead to the consolidation of their efforts and they are always ready to accept technology-based navigation in their business.

Values and Work Culture Ergode has grown manifold by virtue of its skilled and dedicated workforce. Today, many firms focus more intently on how to recruit and retain talent and they are no exception. Their employees are core to the business structure and they build the brand via their performance. They run several employee engagement programs, celebrate cultures & festivals and promote their talent & creativity. Also, Ergode organizes medical camps to ensure the health of the employees. Their education program has also been successful in helping many Ergodians pursue their education. Besides, on Fridays, they show motivational videos to encourage employees and in the month-end, they celebrate birthdays by singing songs and playing games. They wish the newly married employees by decorating their desks and arranging surprise gifts. It makes a happy sight to see a smile on their faces when they come back from their marriage leave. They encourage positive behaviour with their Token Redemption activity. Everytime they display positive behaviour, they earn a token. They can collect tokens and redeem it for a gift. In the end, employees are the valuable assets of an organization and there’s no denying this fact.

Milestones Achieved Having achieved so much this year, they still feel they are capable of so much more. Their revenue and earnings have witnessed a consistent increase. They hope to grow manifold by keeping a tab on the cost and achieve scalability through automation and customer diversification. In the next five years, their aim is to achieve 25% of their sales from the websites alone. They envision the organization as a place where needs and availability meet. Ergode has achieved some significant accolades in its twelve-year journey. Some of them are: • 20 Fastest IT Services Company in 2015, • 50 Best Companies to Work for in 2016, • 50 Best Companies to Work for in 2017 • 50 Best Companies to Work for in 2018 Besides this, they have also managed to achieve the number One ranking on eBay and are on track to cross nine digits in USD this year. The Virventure’s Amazon-US part of their operations is ranked #16 in the world. They are one of the top five third-party retailers for giants like Walmart and Sears.

Values define any organization at its core. At Ergode, they want the employees to be bold, willing to take risks and to go for what they want. They thoroughly promote self-efficiency, humility, and ownership among many other principles. They believe that having such a robust set of values can help their employees become better versions of themselves.

“Embrace what you don’t know and just be ready for challenges. A challenge is a challenge for many and an opportunity for many. The difference lies in the mindset and your attitude. Analyze everything carefully to ensure that you turn all threats into opportunities and all weaknesses into strengths. Dream Big. Believe in yourself. If you have set a goal, then don’t stop, work towards it until you achieve it. I believe, if I could make it, anybody can make it.” ~Rupesh Sanghavi

CSR has become a standard business practice and more than a practice, it is a crucial component of a company’s |29|

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TCSM Review

How

Do you identify

your target customers? In business, it is important to know the best ways to sell a product or service to maximize sales and increase profits. Some of the companies spend a lot of time considering the types of target marketing to determine who their customers are. Moreover, these companies highly focused on how to market the services and goods they provide to the customer effectively.

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For most businesses, it is quite safe to assume that the best customers are the ones with the highest level of engagement. Another important factor that determines the effective consumer is ‘referral’. The referrals by existing customers are considered to be happy clientele and they are committed to the brand (by referral).

move any customers that may skew your results, for example: • Wholesale purchasers as the customers • Team test purchases by own members • People who work for your business (who have access to staff discount coupons

Building the best customers

In the second decade of the 21st century, fewer than half of all new startups were able to survive beyond three years. However, it is even harder to grow a company beyond certain levels of sales in every industry. Hereby, to accurately identify your best customers, it is vital to have a full picture of the customer’s connection with your Company. One should know about every critical thing like offline purchases or demand for goods by the customer.

The way you identified who your best customers are will define the intention to build emotional relationships with them. These relationship-building processes go beyond simply by making a purchase. On the other hand, they have the power to supercharge the valuable interactions they already have with your brand.

Repeat purchases to identify your best customers

Identifying your best customers

Since repeat purchases are the most obvious indicator of a loyal customer, it is a great place to start when you are trying to figure out who your best customers are. Look at your customer data to know more and identify those who have the highest purchase frequency on similar products. Try to look at the average order value or customer lifetime value with your store.

Using the data from very first transaction by any customers will be an identification tool for companies to analyze the shoppers who will create the best long-term value. Ultimately, the best customers of the company are going to be the most loyal long-term asset. As a result, you will probably need to strengthen and build those relationships to encourage that loyalty in the long term. It is incredibly difficult if you do not know who your best customers are, so the identification of the best customer is essential for every business.

Achieving a single customer view

Feedback is key to incorporate real customers.By incorporating data, most of the companies know about their product’s worth. With the help of feedback, they are capable of quickly analyzing to create a “first impression” on newly added consumers. The feedback also predicts which customers will become repeat buyers and which will be most responsive. Achieving a single customer view in terms of feedback will helps in improving market strategy and return on investment.

Get your data in order

Data interpretation of customer is very important to know your target customers. With all of your customer information in one place, it is nearly time to perform the analysis needed to reveal the criteria that simply determines whether a customer is considered loyal or not. Before this happens, however, it is also important that you re|31|

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ORONA in figures: • 1 out of every 10 new lifts in Europe is Orona. • More than 100 countries have Orona products installed. • 250,000 lifts worldwide with Orona technology • Number 1 in Europe in terms of the capacity for producing complete lift systems • Two production plants in Europe • 5,000+ professionals with a high service vocation • First company in the sector worldwide certified in Eco-design - ISO 14006

Aman Moudgil |Director Gilco-Global is the Indian arm of European Elevator major Orona Group based in Spain. Orona has the No 1 Production Facility in Europe and has a presence in over 100 countries! 1 in every 10 new lifts in Europe is an Orona! Orona is amongst world leaders in this sector and has already over 250,000 references across 100+ countries in the world. Gilco Global extends the philosophy and quality of ORONA in India and is currently strongly present in India for over 5 years now rendering its customer with a quality product and service both. ORONA is a business group with more than fifty years of experience integrating 30 companies in Spain, France, Portugal, the United Kingdom, Ireland, Belgium, Luxembourg, The Netherlands, Norway, and Brasil, employing more than 5,000 people. ORONA’s activity is focused on the design, manufacture, installation, maintenance, and modernization of mobility solutions such as lifts, escalators and moving walkways for all sectors of application, from residential through to commercial, healthcare, heritage buildings, heavy loads, etc. , always from an integral service perspective. The Orona 3G X-10, X-15 and X-16 solutions have achieved Class AAA energy certification under the VDI 4707 guideline in all five established usage categories. This is the top energy rating that a lift can be awarded. INDIA | WWW.THECEOSTORY.IN February 2020

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First Lift Manufacturer In The World Which Is Certified In Ecodesign Iso14006 Orona is the first lift manufacturer in the world which is certified in ECODESIGN ISO14006 (ISO standards aim to improve product quality in an environmentally positive way). ORONA elevators can achieve maximum energy rating (A) in BREEM through low-consumption drive systems using gearless elevators, low-consumption electronic equipment, efficient lighting using LED, automatic car lighting switch off, and elevator stand-by mode. Orona has become the world’s first company in the elevator sector awarded with Eco-design certification. ORONA’s Strategy, From Zero Energy Lifts To Zero Energy Buildings The Orona Ideo lifts have an energy storage system that has the lift itself as the central element, storing energy that comes from the lift and from renewable energy sources. The Orona Zero building at Orona Ideo – innovation city is a ZEB (Zero Energy Building), a building with a net-zero consumption thanks to the energy produced by means of the photovoltaic panels integrated on its inclined roof. G3A, Advanced Applications Group In Electrical Energy Storage G3A is a clear example of Orona’s long-term commitment to energy regeneration systems with storage, which will be used to achieve maximum energy efficiency in lifts.

The VDI 4707 guideline evaluates a lift’s energy consumption when it is in standby mode as well as when it is operating. In usage, category 1, low traffic, consumption in standby mode is given more importance. In category 5, very high traffic, consumption during operation is given more importance. The Orona 3G solutions have achieved Class A certification in both situations and in all usage categories.

Some of the clients include Nayati Group, Asia Hotels, DP group, Amsterdam Railway Station, Prado Museum, Zaragoza Airport, Bali Airport, Ibis, Holiday Inn, Marriott International, Accor hospitality, Nature’s miracle, Inditex clothing (ZARA), etc. ORONA Always Spells Customer With A Capital ‘C The Company’s culture and values are focused on a firm commitment to ethics, respect and outstanding fulfilment of the Customer’s expectations. This commitment is also enriched by the special awareness of those users whose needs represent an additional challenge in the overall design of the products and services that ORONA offers. All of this represents the commitment to sustainability with a comprehensive and strategic focus that is aligned with the concept of commitment to the future. This is linked to ORONA’s values and social business project.

The Class AAA ratings have been achieved with installations where the Orona 3G solutions possessed the following characteristics and options: • Gearless drive • Automatic stand-by for car lighting, ventilation, displays, and actuator • The LED lighting in car • Orona Grid regen energy regeneration system Serving All Elevator Requirements The company serves all elevator requirements right from a small dumbwaiter to a group of elevators as may be needed in a residential, public or institutional building. Besides this, the team also specializes in pitless elevator solutions which is gaining popularity in old buildings which did not have any lift provision when they were built and even now cannot permit constructing a hoistway either due to bye law restrictions or due to no space available. Because of the flexibility it brings through this solution, they can easily fit a lift in practically any building.

Mr. Aman Moudgil, Director at Gilco Global talks about the milestones. “First and foremost, we are a 100% in-house European product. In fact, we boast of having the biggest complete lift production facility in all of Europe. Secondly, we are the first lift manufacturer in the world which is certified in ECODESIGN ISO14006, therefore all our offerings are Energy efficient to the best standards in the world.

building). We have solutions & references of pitless & head roomless elevators which can be fitted into buildings with no lift provision.

Thirdly & one of the biggest strengths is that we are the best when it comes to space planning and we can tailor-make a solution as per the shaft size convenient to our customers. Also, we are flexible in our door heights.

With gaining acceptability of ORONA products by the Indian customer in lieu of its exceptional performance & beautiful aesthetics, Gilco Global is highly motivated in growing its market share through more marketing initiatives.

Fourthly, we are also the CHEAPEST in terms of MAINTENANCE COST. Fifthly, we have a huge array of Interior Finishes and flooring solutions: ranging from SS 441, to vandal-proof finishes in leatherette and elephant skin textures, High pressure & compact laminates in a wide range of colors shades.

The objectives are very clear: 1. Ensuring quality service to current customers. 2. Reaching out to newer markets (including Tier-II, Tier III cities, etc). 3. Creating brand awareness in current & new markets.

We Have A Rich Experience In Tailoring Solutions For Buildings Where Fitting An Elevator Inside A Building Is Next To Impossible. We have developed staircase lifts and platforms which run along the staircase railing. Also, we have solutions for erecting elevators on the building facades (you can, therefore, have an elevator even if you don’t have a shaft in your

The company is in talks of setting up a central warehousing facility to better service the container destuffing & maintenance operations. The same will ensure faster delivery of the elevators and also help reduce the overall price to the end customer. |33|

INDIA | WWW.THECEOSTORY.IN February 2020

LITTLE LEADERS PLAY SCHOOL FOR MAKING THE EDUCATION FUN TO KIDS

They interact with very young and new parents whose child is going for the first time to the school, and have the anxiety that how their loved one will be taken care of in the school. For the same, Parenting sessions are also conducted on how to prepare your child and yourself before sending a child to school. If a new parent understands the ways how to settle a child, then it keeps them at peace and the child is also settled soon in the school. A parent is a partner in the child’s learning. They also have a special toddler programme for the kids below 18 months. Little Leaders also has the day care programme where they take care of the kids starting from 6 months to 12 years. EVERY CHILD IS UNIQUE Play School is known for the young audience who are always curious to discover their world, similarly they are always up to satisfy their queries by bringing the innovations in school on a regular basis. They firmly believe that every child is unique and need an innovative method or curriculum to learn and explore his/ her world. On the basis of this, their research team keeps developing innovative and unique concepts in their curriculum, which in turn makes the most favourite Preschool choice among parents.

ANU GUPTA

Chairperson of Leaders Group of Schools

The concept of pre-school is not limited to imparting education, but it has extended its dimensions to a far extent. It provides a great environment for kids, where they can learn and grow without being a part of the race. Little Leaders is an innovative social enterprise, built with a vision to transform India’s school under the aegis of Leaders Learning House Pvt. Ltd. The school is promoted by alumni of IIT - IIM and professionals, having more than 50 years of experience in the field of education. The founding team of Little Leaders started out on the quest to provide the best facilities and developed an equally beautiful curriculum to support. It worked and is still working on the facilities to upgrade the present scenario of the preschools in the close vicinity. In short, it is an institute designed around the overall child’s development. INDIA | WWW.THECEOSTORY.IN February 2020

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Apart from this, they also keep a tap on all new age resources coming up in the market. They try to make it a part of their curriculum, if it’s useful for a child’s mental growth and logical thinking. This helps them to increase their market share YoY. THE WORKFORCE Be the educators or the helping staff, employees are the core unit of any organization. Hence, it is imperative to keep every employee happy and contended. It’s more important because if people feel unmotivated or undervalued, the organization suffers. Engaging employees are productive, perform better and are more supportive of changes and willing to make them

happen. The rules adopted by Little Leaders to achieve the same are – • A well-defined and structured KRAs are there, this means a comprehensive employee manual and by talking with the employee in the group and one-onone sittings. • Helping employees to feel valued by encouraging them in the form of praise when appropriate. Thanking the employee for doing a good job and letting them know that they are valued. • Regular Augmentation sessions are conducted by renowned trainers and facilitators to empower the staff at different profiles to make them more confident. • Making a difference in the employees ‘life in the form of taking an opportunity to bring a smile on their faces by asking about their family’s wellness or asking about their interests and sharing their problems. • Reviewing the employee’s performance on the basis of their work delivery. • Respecting and listening to their staff also gives a motivational push to them to make them stay loyal and committed. • Organizing the fun activities, like celebrating the Teachers Day, organizing informal chatting sessions for the educators where they come out with the solutions to the problems, which they are facing in the class.

award was given to Ms. Anu Gupta, the chairperson. • INDIA’S GREATEST BRAND 2017-18 by Asia One, process reviewers Price Water house Coopers. • MOST INNOVATIVE PRE-SCHOOL IN DELHI & NCR at International Education Excellence Award 2017. • Recognition by prestigious Pre-School Learning Alliance of U.K. for their curriculum and teaching practices. • BEST EMERGING INNOVATIVE PRESCHOOL IN INDIA at Asia Education Summit & Awards in 2016 organized by WORLDWIDE ACHIEVERS. • BEST PRESCHOOL AWARD at National Education Excellence award in 2015 organized by ASSOCHAM. • They were amongst the top 100 Franchising brands in the year 2015.

KEEPING ABREAST OF THE TECHNOLOGY They keep a tap on the latest changes happening around and whatever is applicable to cater to the needs of children is adapted and for the same they have – • Well defined ERP management • Skool App – This application keeps the parents updated about the things happening in the school. Be it the circulars for the upcoming events and celebrations, date sheet, etc. • Regular google feedback from the parents helps them to introspect and do better. • Updated curriculums • Use of the Bee-bot and Robo mouse that helps students to learn in a playful manner. • Close vigil through CCTV cameras • Updated GPRS system for school transport to keep track of the movement of the vehicle. • Use of RFID cards (Radio Frequency Identification Device), which enables to log when a child enters or leaves the school.

Their early education programme is present in more than 9 states of India and has the plan to stretch across India in the next 3 – 5 years. To become India’s greatest brand in the preschool sector that is an affirmation to the inception objectives of Little Leaders.

THE FUTURE PROSPECTS THE VISION To be the best preschool by parents and kids in the world, by offering the best education experience to little leaders and help them to grow as a responsible and lovable citizen. THE MISSION To nurture young minds in a culturally appropriate environment and provide opportunities that will help them to realize their true potential.

GIVING BACK TO SOCIETY The school believes in contributing to society in a multitude of ways. Here are some: • The ‘Joy of Sharing’ week is organized yearly where the young students of school go to the orphanages and the NGOs and share the toys, clothes and eatables with them. • The students who are from the weaker section of the society are given the opportunity to study in the school where minimal or no fees are charged. • 15% of seats are reserved for the EWS (Economically Weaker Section) of the society. • Stationery, bags, books, shoe school uniforms, transport are given free of cost to the underprivileged children. • Organising free health checkup camps for everyone. • Competitions are organized to tap the innate talent of the children (Shilp Gram Mela, canopies, festival fairs) • Organize Campaigns regarding ‘Swach Bharat’ to sensitize the people regarding keeping the surroundings and city clean.

FEATHERS IN THE CAP • Awarded the “Best School for Future Readiness” by ZISA, Zamit International School Awards in 20192020. • INDIA’S GREATEST LEADER 2017-18 by Asia one, process reviewers Price Water house Coopers. This |35|

INDIA | WWW.THECEOSTORY.IN February 2020

MarketMyHotel.in

INDIA’S BEST HOTEL MARKETING AND HOTEL REVENUE MANAGEMENT COMPANY

Gyanendra Verma

Karmveer Rathore

Co-founder & Director

NEW AVENUE CONQUERED: MarketMyHotel The fast-growing world of tour and travel is connecting the world in a number of ways such as socially, professionally and economically. Therefore, the need for the hotel and accommodation industry is increasing rapidly throughout the world. However, every business is incomplete without marketing and promotion. MarketMyHotel (MMH), registered as ‘RV Hospitality Solutions’, is a one-stop service provider that offers hotel marketing & hotel revenue management solutions to ensure the higher return on investment for hotels. INDIA | WWW.THECEOSTORY.IN February 2020

Company Overview MarketMyHotel was incepted by two visionaries with years of experience in the hotel management sector, Mr. Karmveer Rathore and Mr. Gyanendra Verma (Co-founders and Directors), who came up with this innovative startup idea after having worked at various reputed hotels. The company aims at helping the hoteliers by establishing a full-stop platform with its commendable services and expertise in the industry to generate a higher return on investments for hotels, serving the industry with a number of flagships such as Hotel Marketing & Hotel Revenue Management Solutions. |36|

Mr. Karmveer Rathore, who gained wide experience in operating reputed hotels and lodges at a Govt. owned company (Jungle Lodges & Resorts) in South India, venture industry at IFMR ventures, business development experience at HolidayIQ and a startup exposure of setting up a rural tourism company connecting small homestays throughout India. Mr. Gyanendra Verma also had business development and OTA expertise at agoda.com, HolidayIQ and Thomas Cook. Their combined experience in relevant industries made this enterprise not only possible, but successful.

team motivated and content to deliver the best version of themselves, MMH appreciates the team and shares the profit with them on the basis of individual performances. Team values are considered a core part of building the foundation of the organization in all industries. The team members at MMH possess these values, and maintain personal and professional relationships with integrity, client-centric focus, transparency and innovations to render the best work-culture within MMH as well as with its partners. The hunger for achieving more requires a lot of hard work and planning with expertise. At MMH, it has enhanced the way of doing CRS. The reservation system is handled and the travel agency relationship is addressed with its services and upgraded technologies. The company has improved its reporting system and keeps an eye on traffic buyers and marketing hotel persons. To get complete updates about the market trends, price trends, destination traffic, peak dates, etc, the company has in place an analytics team that gives weekly insights to the team of revenue managers to put all possible efforts in the right direction to move forward. MMH is also planning to have a single platform to synchronize all their offerings.

MarketMyHotel focuses on four major avenues of service: 1. Revenue Boost – hotel revenue management solutions that ensure the higher revenue ratio of the company that is the motive of all the businessmen. 2. Social Page – to increase the presence of the company by social media marketing specifically aiming hotels. 3. Review Plus – in the era of digital marketing, all industries seem incomplete without an online review, therefore ‘Hotel Online Reputation Management Tool’ is rendered to the clients to develop the online review 4. Email Push – email market solution, it is helping hotels to target B2B agents.

MarketMyHotel has accomplished six years of journey with its unmatched services in three countries with the highest client retention ratio in more than 100 hotels. The targets of the company have been met consistently, such as crossing 1 lakh room nights, the OTA target of 10,000 room nights from Booking.com in a year, etc. Some of its clients have been with the company since its inception which is the result of their efforts into building unshakable relationship with the clients.

Apart from all, the products of the company are designed and priced to suit the requirements of small hotels, to improve and increase the occupancy levels, ARRs, service standards, even post check out operations. The strength of any organization lies in its clientele. Team at MarketMyHotel.in have strengthened the faith of their clients with their expertise and commendable services. The company focuses on owner-managed standalone boutique properties in leisure destinations where guests can be provided quality services, along with a number of corporate hotels. The clientele includes small guest houses, offbeat properties to forts & palaces of erstwhile royalty. At present, MakeMyHotel has started catering to clients across various countries as well.

Targets and Goals Having made a name for itself in the Hotel Management industry, MarketMyHotel has plans to expand itself and improve further for providing even better services to its esteemed clients. To further this purpose, MMH aims at: • B2B market penetration for the hotel partners. Technology solutions to improve the operational experience of hotel partners. • Expanding its services and capturing a large geographical area. • Establishing new products to embellish the hotel industry across the country.

The Workforce Having a dedicated and energized team is imperative for any business to function well. The team at MMH is encouraged to make decisions and work with a certain liberty for their clients. Their decisions make a difference in the hotel operations economically. The dedicated team serves at least 25 families per hotel with their best caliber and support. At present, the company is impacting 10,000 people directly. To make the

For the overall development, the company believes in research and development (R&D) which is an investment to make the company future-ready by bringing up a number of innovations to deliver the client-centric services at a reasonable price. |37|

INDIA | WWW.THECEOSTORY.IN February 2020

TCSM Review

MOST POWERFUL PASSPORTS IN WORLD 2020 INDIA RANKS 84TH ON THE LIST

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The passport in your hand is your key through the doorway to the rest of the world for travel. At least, that is what most people like to think of it, but in reality, for many people, it has every bit as much a barrier to global freedom. In addition, that happens because the different passports carry their different powers in hand to give you access to where you want to go and travel. Moreover, Indian Passport has been ranked 84th in the list of world’s most powerful passports in a recent report released by Henley Passport Index in its ranking of passports of all countries of the world every year. All the passports are ranked according to the number of countries that the passport holder can travel without applying for a visa first with a visa fee. The 2020 rankings of the world’s powerful passport by Henley Passport Index are out now. All three top spots have been taken by countries from Asia in the world. Japan, is once again the proud Asian country with the most powerful passports in the World. On the other hand, the second place is taken by Singapore, which is also an Asian country and proved to be on the top spot for the most powerful passport in the world for 2020. The third one is South Korea, which drops down with rank to third place alongside with sharing country Germany; these both countries are giving their passport holders the visa-free/visa-on-arrival to access almost 189 destinations worldwide. If we talk about the top of the list, Japan then has managed to take the top spot for the third consecutive year by proving the best passports in the world 2020. A Japanese passport holder can access to a total of 191 destinations across the world without a prior visa.

INDIA’S PASSPORT RANKING This Asian domination is on the top of spots for being always on top, according to Henley Passport Index’s chairperson and inventor, Dr. Christian H Kaelin, “a clear argument for the benefits of their list opens the door for policies and the introduction of mutually beneficial trade agreements between countries.” Their list includes India on 84th rank and benefits the other countries about their native countries. India has unfortunately fallen on below on the list from rank 81, with access to 60 countries. It is on the rank 84 (tied with Mauritania and Tajikistan) with access to almost 58 countries with free visa. OTHER FAMOUS PASSPORTS BY WORLD RANKING The UK and the US passports are sharing the position of eighth most powerful passports with 184 countries free travel. Canada has the ninth spot on the list with entry to overall 183 countries. Bangladesh the neighbor of India sharing a 4,156-kilometre-long international border came in at 98th rank with access to 41 countries. Pakistan the other border sharing neighboring country to India is at Rank 104 with 32 countries. Afghanistan performed the worst and placed at last in the country list at 107th rank, with access to 26 countries.

LET US ADVANCE OUR KNOWLEDGE BY KNOWING THE LIST OF WORLD’S TOP 10 MOST POWERFUL PASSPORTS: 1. Japan: Visa-free entry to 191 countries 2. Singapore: Visa-free entry to 190 countries 3. Germany, South Korea: Visa-free entry to 189 countries 4. Finland, Italy: Visa-free entry to 188 countries 5. Denmark, Luxembourg, Spain: Visa-free entry to 187 countries 6. France, Sweden: Visa-free entry to 186 countries 7. Austria, Ireland, Netherlands, Portugal, Switzerland: Visa-free entry to 185 countries 8. Belgium, Greece, Norway, UK, USA: Visa-free entry to 184 countries 9. Australia, Canada, Czech Republic, Malta, New Zealand: Visa-free entry to 183 countries 10. Hungary, Lithuania, Slovakia: Visa-free entry to 181 countries

Hereby, Afghanistan’s passport was listed as the least powerful in the listings by Henley Passport Index’s, with visa-free access to just 26 countries. On the other hand, Iraq, Syria, Somalia, Pakistan, and Yemen were also listed as the bottom five countries of the list. The UAE (United Arab Emirates) has climbed up to 47th places over the past ten years and now it sits on 18th place, with a visa-free/visa-on-arrival score of 171 by the list. The Middle East has, however, seen strong gains over the last year as we already mentioned UAE and then Saudi Arabia is also climbing four places up to 18th spot with a great score of 171 and marked as 66th spot. The United Arab Emirates also takes the crown for best performer over the last decade, moving from 65th place to 18th in the world ranking for most powerful passports 2020.

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INDIA | WWW.THECEOSTORY.IN February 2020

MYCHORES

PROVIDING YOU A RELIABLE DOMESTIC HELPER

Andrew V

Founder & CEO

Mrs. Shubhadha Nath is a working woman. She has to report to her office at 9 AM. Besides doing that, she has to ensure that breakfast is ready for the family. And ensure that the grandfather takes the medicines, the husband has the tie ready for the meeting today and children catch their 7 AM school bus. It has been a month since the family is searching for a reliable domestic helper but all in vain. By the time the day gets over, Mrs. Nath is mentally and physically exhausted. But this is not an option for her. She manages the family and if she gives space to exhaustion, children will miss their school, the husband would be late for an important meeting, grandparents would miss their life-saving medicine and all of this has a ripple effect. There is another option though. What if she quits the job and manages the family? Aah!! Does that mean, a lady of the house has to sacrifice her career growth just because she can’t find a reliable maid? This is just one story. However, this is a common problem in every other house. A challenge to find reliable domestic helpers is tough in metro cities. To solve all of this, Business Connect in its new edition, ‘Company in Focus - 2020’ brings a story of MyChores.in, a company that meets your needs for finding a reliable domestic helper. INDIA | WWW.THECEOSTORY.IN February 2020

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MyChores.in is a Mumbai-based start-up launched in 2015. Today its Mumbai’s leading service provider for hiring and managing family care workers. It is an online platform to hire permanent domestic helpers like maids, cooks, babysitters,nannies, and caretakers. With more than 35000 verified domestic workers registered with them, MyChores provides an end to end solution for all the Domestic help needs. With the evolution and application of new digital route, customers approaching MyChores has been on the high. MyChores currently serves more than 1000 customers in a month.

national Ltd. Ms. Chauhan also happens to be the first client and team at MyChores has been very grateful to her for the faith shown in the services since the inception of the company. Ms. Chauhan is a customer to date. The company has served numerous other family members too. “Leadership is the ability to facilitate movement in the needed direction and have people feel good about it,” writes three-time New York Times bestselling author, Tom Smith. Managers often focus on facilitating movement in the needed direction. However, what happens to make people feel good about it? That’s the tricky part. Mr.Andrew believes employees to be pillars of growth in any organization. Therefore, the company ensures fair treatment by creating a healthy and conducive working environment to give job satisfaction. There’s a performance-based salary structure with an upside for people who do well. The leadership ensures to focus on grooming and making potential employees ready for new challenges.

“New advancements are always a boon. We look at any tech advancements from the point of view of integrating into our processes to create value. On the other we have a huge challenge as well as a large part of our stakeholders are semi literate and not exposed to using technology and not always tech savvy”. says a key official at MyChores Towards the end of 2019, the company launched Tezzjob, a multi-regional language Android APP & seamless mobile site focused on providing un-exploitative jobs with fair wages for domestic help and other informal sector workers in urban India. The team of MyChores believes that it creates a better and organized playing field for the job aspirants by having multiple job options from the local vicinity to choose from with just a click of a button.

AN EXCLUSIVE LOOK AT THE FUTURE OF MYCHORES With the recent launch of TezzJob to serve the worker partners in a better & technologically efficient manner, MyChores aims to grow the revenue 5X and grow the database by 10X. The plan is to add the below features to make the value proposition most exciting for the worker base. • Rating system for workers and employers to access quality. • Enable digital payments and financial inclusion for the workers. • Choice of jobs, the maid can compare, choose and decide to apply for the most suitable jobs as per their experience ability and liking. • Real-time job alerts through notifications to the workers. • Providing training and career-enhancing opportunities. • Credit/loans at market rates, rather than aproach money lender trap for cash needs.

Mr.Andrew V, Founder, and CEO of MyChores shares an interesting story of what made him start the venture. “The idea came through a personal crisis when a family member was seriously ill and we needed to hire a care worker to manage the household and get through the chores. While going through the process of hiring a maid I discovered how difficult and in-efficient the process was for the stakeholders. This prompted me to research the segment if the professional intervention can help, whether it can be turned into a scalable business opportunity and so on. Once convinced, I went ahead and tendered my resignation from my corporate job in TATA Capital. By keeping an ear to the ground, constantly interacting with stakeholders, meeting and talking to them in person from time to time helped us grow and meet the demand.” SERVING A WIDE RANGE OF CUSTOMERS. The customer segment varies from the mass affluent to the very affluent and even the super Rich. The company has served over 3000 clients in and across Mumbai.

Of various milestones and achievements to boast for, the company has the largest repository of a digital database of unorganized sector workers. In addition to that, MyChores is also working with the Central Government Agencies ( NSDC ) on skill India initiative for the domestic segment.

SPECIAL THANKS TO MS. SCHAUNA CHAUHAN, CEO PARLE INTERNATIONAL LTD. The company takes pride in mentioning one of its special clients, Ms. Schauna Chauhan, CEO of Parle Inter-

The startup is a social venture finding good employment opportunities for the urban poor and also helping them with various other things like getting loans, skilling, etc. |41|

INDIA | WWW.THECEOSTORY.IN February 2020

Quantum Infotrainers and Consultants Pvt. Ltd.

A Market Leader Of The Training Industry

he training industry serves as the platform for teaching others skills, knowledge and fitness which eventually contributes as useful competencies. In the industrial level it is important that candidates get a conventional form of training that can help them make their mark in the industry. The market is filled with vocational trainers of such kind who has excelled their quality in educating professional culture. Among them stands Quantum Infotrainers and Consultants Pvt. Ltd.A company that is responsible for training candidates in technical & soft skill platform across the corporate sector. A GLIMPSE OF THE COMPANY Quantum Infotrainers play a key role through their training interventions; they build competencies, supplement education, expand horizons by way of varied study, elevate trainees to contemporary technology and fulfill industry demands of skilled workforce. Since its inception in 2001 at Aundh, Pune QICPL has dedicated itself to evolving specialized and customized corporate training and learning modules that will impart real-time business skills. The company primarily focuses on IT skills, Soft skills, Life skills, Cross culture sensitivity and Industrial skill upgradation as part of its courses and has strength of 1500+ industry experienced corporate instructors, consultants and trainers network spread across India and abroad. QICPL serves clients of various sectors such as IT, Healthcare, manufacturing, Banking and Finance.

INDIA | WWW.THECEOSTORY.IN February 2020

Dr. PRATIK P SURANA

Chief Mentor, Founder & Director A SMALL BRIEF OF THE MAESTRO Quantum Infotrainers and Consultants Pvt. Ltd.was founded by Dr. Pratik P. Surana. The visionary is blessed with divine discontent to challenge the conventional wisdom and disrupt the existing norms. Mr. Surana holds a Ph.D. in emotional intelligence and 22+ years of experience in the training industry worldwide and is a glorified International behavioral trainer, entrepreneur and business strategist. The multifaceted and dynamic personality has a record of training 15000+ participants and a number of books and articles to his credit. INDUSTRY FOCUSED SERVICES The sole purpose of QICPL is to provide industry based training and coaching. The categories of training services it provides are:• IT Skills:With technological advancements companies demand candidates technically updated. Hence, QICPL offers programs across IT platforms that are designed to leverage professionals with knowledge to upgrade their IT skills. • Soft Skills: “The first impression is the last impression”. It takes just 20 seconds for an HR to assume what you are based on your soft skills and failure is not an option. QICPL offers soft skills courses which enablesa candidate to interact, influence, motivate others and build meaningful relationships to further your career. • Life Skills: Life skills are primarily contributed to people handling skills like facilitating inclusive work culture, promoting equal opportunity and building a better employer-employee re|42|

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lation. QICPL’s life skillprograms include enabling candidate’s capacity and competency and deal with challenges in various situations. Cross Culture Sensitivity: Every organization is furnished with people of multicultural traits and sometimes it becomes a challenge to overcome communication barriers and create an efficient channel. QICPL is equipped with Cross Culture Sensitivity trainings which are tailored to the specific needs of the host country which enables candidates to interact with the country’s culture while understanding their own cultural biases and behavioral traits. Industrial Skill Upgradation: Currently industries are looking for candidates with proper skilled workforce to reducetheir efforts and energy in training. QICPL capitalizes candidates and gives them the opportunity to attain skill Upgradation and updation training programs to increase industrial capability, capacity, productivity and mobility. There are other training programs which include foreign language programs, management programs, law and legal trainings, hospitality trainings, finance and many more which adds as auxiliary being the aforementioned the primary. Best in class Training Methodology QICPL’s training methodology includes three particular steps: Need Analysis: -This is the 1st phase of training process. QICPL engages in discussions with the participants to identify and analyze their training needs. This gives a clear picture of the candidate and helps the company to tailor courses and arrange teaching tools accordingly. Then trainers engage in discussions with the participant and computes course requirement and training duration. Training Delivery: - The2ndphase of the methodology involves an active interaction between trainers and participants, participants are also provided comprehensive study materials. Faculties organize daily Q&A sessions and clarify candidate queries both verbally and via email. Post Training Support: - The 3rdand final part includes revision sessions as per client’s need and rigorous evaluations of the participants. Furthermore, participants and faculties are asked to provide their valuable feedback respectively based on training and participant scaling on various parameters.

Speaking of which they follow 4Ds and 6Fs as their values • Discipline • Dedication • Determination • Delivery ( Seamlessness) And the 6 F’s• Fast • Focused • Flexible • Friendly • Fun • Futuristic The image of a company is portrayed through its products/services, employees. Hence, as an entrepreneur it is important to invest on these as an important asset. QICPL believes in creating wealth for the company first, then its employees and then his family. It’s the wealth that drives companies, individuals and most importantly, employees. Their training programs showcase a mix of conventional and new techniques, Confident and vibrant workforce, enhanced Life Skills for Happy and Motivated Employees, ease of communication, thus resulting in Higher Employee engagement. ACHIEVEMENTS AND MILESTONES TO BE PRAISED FOR With their successful and innovative training programs, QICPL has today served up to 250+ corporate customers out of which 95% has garnered positive feedback with result oriented and cost effective training programs. Their portfolio also includes prestigious names from the IT’s, FMCG’s, banks, MNC’s and public sectors in India and abroad. Statistically the company has an experience of 17+ years in disseminating technical and soft skill training, has over 300+global clients, 3,500+ specialized trainers, consultants and Subject Matter Experts, 15,000 man days training per year, 400+ workshops out of which 85+ are concerned in EQ and attended by more than 4800+ participants, Strong presence in 9 countries and has a 90% ROI. BRIGHT FUTURE PROSPECTS The company plans to expand in terms of its operations in various cities in India through channel partners and associates. They have a group company called Quantum Trainings Pte. Ltd. which has been expanding in South East Asian Region (ASEAN Region). Soon the company will do the same in other parts of the world.

The trainers further dispense project based training and assignments to bring out professional qualities like accurate problem solving and query handling for further understanding of the genres.

A PIECE OF MOTIVATION FOR THE READERS “Businesses don’t have limitations. People have limitations. Often people’s limitations becomes business limitations”. - Dr. Pratik P. Surana

AN INNOVATIVE AND QUALITATIVE WORKFORCE The trainers are always focused on swift and Robot processes, quality focused delivery, highest customer relation ensuring a happy and productive workforce. |43|

INDIA | WWW.THECEOSTORY.IN February 2020

SATSURE ANALYTICS INDIA PVT LTD DECISION INTELLIGENCE COMPANY

TAKING A STEP INTO THE FUTURE

“We would like to give this message to the The CEO Story readers that when you have the right product-market fit and the right team to execute the strategy, it is possible to grow organically and create value for yourself, your customers, and your shareholders together.” - Prateep Basu, CEO, SatSure

PRATEEP BASU (CEO) One of the most innovative enterprises till date, SatSure uses deep technology and satellite communication to establish a knowledge database that assists with issues involving ground-level problems for large enterprise operations in banking and insurance industry. SatSure’s bespoke geospatial big data platform combines satellite imagery, proprietary algorithms, with weather, IoT, drone imagery, social and economic datasets, and cadastral maps amongst others to generate near real time location specific insights. COMPANY OVERVIEW SatSure is an innovative Decision Intelligence company that leverages advances in satellite remote sensing, machine learning and big data analytics to provide answers to large area questions in the areas of agriculture, infrastructure, and climate change action. INDIA | WWW.THECEOSTORY.IN February 2020

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SatSure’s clientele consists of banks, insurance and reinsurance companies, multilateral agencies and governmental organisations like the FAO, World Bank, Ministry of Agriculture, and private BFSI agencies such as ICICI Bank, Cholamandalam General Insurance, and Royal Sundaram to name a few.

are based on the latest technology, at the intersection of the sustainability nexus of food, water, and energy security and this was possible because they constantly track the technology trends, mapping it with client adoption curves and focusing on building solutions that are the best fit between availability, ease of use, and adoption.

SatSure’s founding team comprises of four friends with background in space technology and entrepreneurship. Prateep Basu and Abhishek Raju built the initial idea of SatSure and were joined by Ishan Tomar and Rashmit Singh Sukhmani as co-founders. Having built their careers at the esteemed Indian Space Research Organization, the consensus was that technology capability exists to address structural problems of society, but it was the business model for which there was no precedent. Almost nine months were spent by Prateep and Abhishek to gather the pain points of all the stakeholders - farmers, bureaucrats, bankers, insurers, machinery companies, and multilateral agencies, to understand the gaps to be addressed by using the technical expertise which the founding team possessed, and essentially working backwards to build its current set of products.

SatSure’s future prospects are global and across different sectors as their clients are in various domains of Agriculture, BFSI and Infrastructure, and government. As the effects of climate change become more prominent with frequent droughts and natural catastrophes, investment in agriculture, infrastructure, energy and associated technologies has to be complemented with investments in the financial services and policy making approach that support development of these areas through improved credit flows, risk mitigation strategies and capacity building to handle new technologies. SatSure’s decision intelligence solutions addresses the above problems, especially in developing countries which have dubious data quality, by designing solutions that helps in planning, monitoring, and implementation of projects towards financial inclusion, sustainable development, and climate action with organisations involved in these areas. Hence, the prospects of SatSure’s solutions are relevant globally with the demand increasing rapidly.

Changing market trends are tracked continuously by SatSure to assess responses.They keep the team nimble and agile, so that there isn’t a tedious and slow change management process and the competitive edge of the company is changing along with the market.

ACHIEVEMENTS TILL DATE Some of the key achievements of SatSure are as follows: • Winners of Agriculture Grand Challenge organized by Ministry of Agriculture, Govt. of India, under crop yield estimation criteria • Winners of Asian Development Bank (ADB) Ventures grant prize at Future Food Asia 2019, Singapore • Top 20 Innovators in Agriculture InsureTech, by World Bank, 2019 • Most Innovative Banking Innovation Technology, IDRBT, 2019 • Top 3 in Asia, MIT Inclusive Innovation Challenge • Top 3 at AP AgTech Summit, 2017 organized by Bill & Melinda Gates Foundation

Research and Development is essential for the growth of a company like SatSure, which is into deep technology. It is through efforts in R&D that SatSure drives its growth in product expansion, customer experience design, customer base penetration, and market acceleration. At SatSure, the employees are their pillars, and they take the human capital management aspect very seriously. They are a core part of the value creation that SatSure does, and through processes such as continuous feedback, multiple growth paths within the organization, and subscribing them to the individual contribution impact on the company’s growth, the founders ensure that employees are learning fast and are driven at workplace.

Their Real-time Disaster Monitoring platform, which was built during the Kerala floods is an example of how the team at SatSure has been utilizing their expertise to give back to the society. SatSure is also setting up a foundation to drive its CSR work more strongly in 2020, post the good reception of its work till date, be it in Mumbai floods, Odisha, or Andhra Pradesh.

SatSure’s foundations are based on expanding the vision of Dr. Vikram Sarabhai, the founder of the Indian space program, “To Be Second to None” in the applications of space technology to solve problems of society. Through its unique decision intelligence framework approach, the SatSure team looks to be second to none in commercializing data from space towards solving problems at the nexus of sustainability of food, water, and energy security. They encourage everyone at SatSure to cultivate the same principle in their personal lives as well and always aim for excellence. SatSure has products and cloud-based platform which

Today, after three years in operations and growing to a 30-member team from areas of space science, agriculture, oil & gas, insurance and finance, SatSure has scaled their operations across four continents without raising any institutional capital. |45|

INDIA | WWW.THECEOSTORY.IN February 2020

TCSM Review

Oceans are getting warmer Temperature Hits A Record Higher than Hiroshima Bombs Were Dropped In Oceans

cean Warming, the very serious problem of the environment today; starts with the absorption of the excessive heat from greenhouse gas emissions and it leads to a rise in ocean temperatures.

The heat and high temperature in the oceans reached a new record level in the year 2019, showing that the “irrefutable and accelerating” which is harmful heating for the planet. The world’s oceans, which are around the border of so many countries are the clearest measure of the environmental and climate emergency. This is because they absorb overall 93% of the heat trapped by the hazardous greenhouse gases emitted by fossil fuel burning in these cities. Another major cause of this climate change is forest destruction and non-environmental human activities.

The new analysis and reports on climate change show that the past five years are the top five warmest years. However, they are recorded warmer for the ocean and the overall past 10 years are the topmost years on record. The amount of heat, which is being trapped and added to the oceans is equivalent to very high scales; it is like every person on the planet is under the attack of an atom bomb or they are running at 100 degrees of microwave ovens heat all day and night. HOW DID IT START? The ocean absorbs around the very vast quantity of the heat as a result of that the increase in concentrations of greenhouse gases involved in the atmosphere. The root cause of this problem mainly starts from fossil fuel consumption. The Fifth Assessment Report published by the Intergovernmental Panel on Climate Change that is (IPCC) in the year 2013 revealed that the ocean had absorbed more than 93% of the excessive heat from greenhouse gas emissions since the 1970s. This is the root cause of ocean temperatures rising. INDIA | WWW.THECEOSTORY.IN February 2020

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WHY THIS CONCERN IS IMPORTANT? Ocean warming leads to deoxygenation at the sea level by a reduction in the amount of oxygen dissolved in the ocean and sea-level (temperature) rise. This simply results in the thermal expansion of seawater and continental ice melting. The rising temperature at sea coupled with ocean acidification. Hence, it decreases the pH level of the ocean due to its uptake of CO2 and affects marine species. Therefore, the ecosystems and the fundamental benefits humans derive from the oceans affected.

The bad consequences of excess heat, which is the result of greenhouse gas emissions is the main concern of today. The bad result of this climate danger affects the marine fishes, seabirds who wonders for food and marine mammals around the seashore. All of them face very high risks of their lives from increasing temperatures of oceans. This whole situation simply causes a high level of mortality loss, breeding loos for them and mass decline movements as species. Hereby, it is very important to save the environment for them and make it favorable environmental conditions. The coral reef, which is an underwater ecosystem also affected by increasing temperatures. Therefore, it causes coral bleaching and increases their risk of mortality on reef colonies underwater. WHAT CAN BE DONE FOR THIS PROBLEM? Protecting marine and coastal ecosystems Well-structured and protected areas can help you to conserve and protect ecologically and biologically habitats of marine life. This is required because they are more in danger than humans are. This thing includes the human activities in these habitats and prevents environmental degradation by protecting them and limiting the use of greenhouse affecting things in society.

RESTORING MARINE AND COASTAL ECOSYSTEMS Elements of ecosystems have already collapsed and damage, but they can be restored. They can be restored by building artificial structures such as big or small rock pools that work as a surrogate habitat for the ocean species. On the other hand, the boosting and resilience of species to warmer temperatures makes their breeding affected, so if the government plans for restoring the area then it will be very good for a marine habitat. STRENGTHENING SCIENTIFIC RESEARCH For a climatic change, the governments for their sea areas can increase the budget for scientific research to investments in the research. This thing will help them in measuring and monitoring ocean warming and its effects. Hence, the research will provide more precise data on the scale to tackle the problem. It will make the scientists understand the nature and impacts of ocean warming; making it possible to design and implement adequate and appropriate mitigation and adaptation strategies for the future. |47|

INDIA | WWW.THECEOSTORY.IN February 2020

STRATEGIZING BUSINESS TO THE NEXT LEVEL

CHIRAG PATEL

MUKUL GOYAL

Founder

Co-Founder

The name “StratefiX” is inherited adding 3 particular words Strategy + Fixing + eXponential Growth. The company was incorporated in 2010 at Surat, Gujarat by 2 innovative engineers, Mr. Chirag Patel (Founder) & Mr. Mukul Goyal (Co-Founder) who believes that every business can grow exponentially if it has strong strategic foundation. The company has studied entrepreneurs from all the background and realised that one common thing which is missing or is an issue amongst businesses is ‘Execution’. Hence the duo conceptualised StratefiX with a clear intention to execute these strategies. Over the time we have made our niche in the Sales consulting segment hence our complete focus is on increasing turn-over for our clients by all sense in working on top line as well as bottom. Through diversified experience and knowledge of industries and products StratefiX provides consulting in every segment of sales verticals namely Channel sales to B2B and retailing. 1. WHAT IS BUSINESS STRATEGIZING AND HOW IS IT IMPORTANT FOR AN ORGANIZATION? Business strategizing is one of those jobs on which an entire business depends on. It is a management tool that guides your business to better performance and long-term success. A business strategy stands on three pillars “Mission”, “Vision” & “Goal”. Strategizing a business is not a one-man task; hence it is important that a team is assigned to carry out the same. A sales consulting firm or a sales consultant can be termed as the bridge between a company and its customers. 2. WHAT IS STRATEFIX? WHAT PURPOSE DOES IT SERVE TOWARDS AN ORGANIZATION? Stratefix is a Strategy Implementation Consulting firm, which delivers implementation services in the area of Sales, HR and Business Processes. Our expertise is purely on the Implementation of strategies created for our clients at the bottom level. INDIA | WWW.THECEOSTORY.IN February 2020

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Coca Cola Beverages has been our client too in consulting. However, our priority is always SMEs and Micro Entrepreneur. We don’t compete; we collaborate and develop an in-house team of consultants.

3. BRIEF US ON THE INCEPTION STORY OF THE COMPANY. We studied entrepreneurs from all the background and realized that one common thing which is missing or is an issue amongst businesses is Execution. Hence we conceptualized Stratefix with a clear intention to Execute the strategies. Over time we have made our niche in the Sales consulting segment hence our complete focus is on increasing turn-over for our clients by all sense in working on top-line as well as the bottom.

8. FEW OF THE CONSULTANTS FAIL IN ON-GROUND IMPLEMENTATION THEN HOW DO YOU MANAGE IT? HOW DO YOU ENSURE TO KEEP YOUR EMPLOYEES CONTENT? We have a knack in implementation. We especially believe that strategies are not made in boardrooms but on groundwork. For a brief period, we work with the entrepreneur as well as his team like we are part of them hence we duplicate the same thing which they do ie. visiting prospective clients, touring, negotiations and closing. This validates our strategy as well as buying from the client and his team becomes fairly easy as we demonstrate what we are committing and not simply advising inside a boardroom.

4. WHAT KIND OF SALES CONSULTING YOU OFFER? HOW DO YOU SATISFY YOUR CLIENTS IN SALES CONSULTING, AS SALES DEPEND ON THE SITUATION? From Channel sales to B2B and retailing we are in every segment. We have a diversified experience of industries and their products. And as for satisfying our clients, the economical factor is definitely an important factor but its significance can be achieved by proper strategizing, aggressiveness in execution and using technology for live analysis. We go to a bottom level in the execution where our consultants work along with the team of clients to ensure positive output.

We would rather term here as the implementation team rather than employees. The moment we change our language and understanding towards them, it is not a difficult job to get containment. We have chartered all the important policies, privileges, incentives as well as employee recognition in a way that one always sees the future with us.

5. DO YOU WORK ON TARGET BASE CONSULTING? HOW DO YOU KEEP UP THE PACE WITH THE CHANGING MARKET TRENDS? Definitely. We keep some certain percentage of our fees on stake, with condition to achievement of the target. Because we are implementation partners, hence we regularly get real-time insights from the market on what is going to come in the near future hence we are always prepared for the coming challenges.

9. WHAT’S YOUR STRATEGY TO ACHIEVE GROWTH IN YOUR BUSINESS FURTHER? HOW DO YOU COMPETE AGAINST THE NEW COMPETITION OF FREELANCE CONSULTANTS? Appointment of Partner. We don’t compete; we collaborate and develop an in-house team of consultants. As a company we are responsible for our clients hence we have to understand that its only an enterprise which can deliver them 24*7. Our much of the time goes in recruiting, training and retaining the team because we want to deliver the best to our clients at every front.

6. WHEN WHOLE CONSULTING INDUSTRY IS FOCUSED ON THE ALIGNMENT OF PROCESSES, WHY YOU ARE EXCLUSIVELY FOCUSING ON “SALES CONSULTING”? The market is very volatile and hence sales have always been a constraint for MSMEs due to multiple reasons. Processes are an internal business which can be controlled to a level but sales are purely market-driven hence our focus is towards Sales Consulting as that is where entrepreneur faces the challenge. Also, it is Fun to do something exclusive.

10. SHARE WITH US YOUR COMPANY’S FUTURE PROSPECTS. WHAT MILESTONES AND ACHIEVEMENTS DO THE COMPANY BOAST OF? We are creating a blue ocean in the field of Sales Implementation consulting. There are a lot of consulting firms which say that they are into sales consulting however, majorly of them are into Training the sales force. We on the other front are completely focused on developing a sales team to getting delivery from them by working hand in hand on the ground to achieve the intended sales target. At the inception of 3 years, we have done more than 300+ assignments with having a team size of 18 people in the company. We are at a very nascent stage right now and aspire to become a leader in the area of Sales Implementation Consulting.

7. WHAT KIND OF CLIENTS DO YOU SERVE, ANY SPECIAL MENTIONS? WHAT KIND OF APPROACH DOES STRATEFIX FOLLOW IN THE FIELD OF COMPETITION? We focus on SMEs of India as they contribute to more than 50% to India’s GDP and is actually a backbone to the economy. SMEs don’t have a force of manpower which can help them in hand-holding the complete process and hence we focus especially on them. However, out of the blue, we sometimes deliver also to MNC like Hindustan |49|

INDIA | WWW.THECEOSTORY.IN February 2020

THE STARTER LABS

PROVIDERS OF INCREDIBLE DIGITAL SOLUTIONS

Before the inception of The Starter Labs, Rehan worked at Mc Cann Erickson, Coca-Cola (New Delhi), and then BookMyShow. Kartik, on the other hand, was directly involved with a lot of Startups – consulting and playing major roles in their marketing, tech development, and business development wings. The duo played a lot of football together. Mean while, a multitude of their discussions would usually revolve around brands, the things they did, how they did it and why other’s weren’t able to match that, especially with how accessible any brand’s target group is in today’s day and age. Eventually, they were convinced by how much more could be done by national and international brands alike. They started to feel that they could really make a difference and found a bunch of others who felt the same way and that’s when The Starter Labs came into existence.

KARTIK KHANNA (Founder)

GLANCE AT THE COMPANY The Starter Labs, in a nutshell, is a digital solutions company. From online advertising and social media management to branding and tech development, they offer brands-comprehensive solutions to further scale their growth. Rehan Dadachanji and Kartik Khanna founded the agency in 2016 with the objective of helping brands to grow digitally. Their expertise, be it in the field of Digital Strategy, Branding, Content Creation, or Design isa tool to achieve the brand’s objectives, be that visibility, brand building, sales, or a combination of them all. THE CLIENTELE The list of clientele ranges from upcoming National F & B chains to award-winning Fitness brandsand from Real Estate to Health Care and E-Commerce. They don’t feel the need to tie themselves down to a particular industry, as they feel that their services greatly help brands across industries. Their clients range from startups, which were just an idea when their clients approached them to international organizations, which have been around for decades. They feel that if they can work across a few industries and have a mixed bag of clients (in terms of where they are in their life cycle), it ensures that they’re constantly on their toes - innovating and straying clear of tunnel vision. SYNCHRONIZING WITH THE CHANGING MARKET TRENDS The team at Starter Labs actively sets some time aside every week from their ‘regular work’ to understand new & upcoming trends in the market along with sessions to discuss movement in the digital space. Fortunately, a lot of INDIA | WWW.THECEOSTORY.IN February 2020

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around since the inception, everybody is expected to grow as professionals and that is made clear right from the first interview. Whether it’s feedback on a huge campaign or the desire to learn and even take up courses, they ensure that The Starter Labs is supporting you in every possible way. He continues, “In fact, we’ve had several employees who thank us because we have been so adamant about pushing them to grow their skillset and even support those coaching/learning activities.” THE CSR WORK The Starter Labs take great pride and pleasure in working with two commendable NGOs – Ummeed Child Development Center & the NK Dhabhar Cancer Foundation. Both these NGOs have been doing phenomenal work and making a huge difference in society. They plan to collaborate with a couple of more companies doing work like them.

REHAN DADACHANJI

MILESTONES AND ACHIEVEMENTS The Company is accredited with a number of accolades, and the list is given below: • As a company, they’ve been profitable since day 1. • Grown over 100% year on year, since their first year. • Serviced 90 clients on completion of 3 years • Amongst the company, the founders and employees, they’ve been nominated for 10 awards for work in the digital space and been covered by several media outlets.

(Founder)

brands they work with are happy to experiment with this, so they ensure that they stay two steps forward all the time, and for doing this, it is imperative to make sure people intheir team are always inspired to learn more and are open to learning from and teaching others. ADOPTING THE LATEST TECHNOLOGY Information exchange is key, so whenever someone from the team stumbles upon any developments, they take up the task of studying the movement and its impacts. This is then passed on to brand teams within the organization. Actively understanding the functionality and studying the final output, which is something they lay great emphasis on.

FUTURE PROSPECTS Having worked with a wide array of clients across several industries, they’ve been able to build several case studies, which help them to uphold their work in the digital space. They envision to grow the size of their team with increased specialized resources, so they can continue doing great work in this space.

KEEPING THE EMPLOYEES CONTENT “The team at The Starter Labs is our greatest asset, which consists of an eager bunch that’s always ready to go the extra mile!”and the Company attributes all its growth to the team.Kartik Khanna says,“It’s indispensable to keep theteam happy, that’s when we’re really able to make a difference!” They don’t encourage a strict atmosphere in the Company, and the employees are also not exposed to strict rules. They always believe that work is a priority and many traditional ‘corporate’ requirements only hold them back. Convenient work hours without the need to ‘just be present’ at the office is something more and more people are taking to and definitely yields a more positive atmosphere. Rehan Dadachanji states, “We have a young team and what keeps most of them engaged is our open-door policy.” From interns to team members who’ve been |51|

INDIA | WWW.THECEOSTORY.IN February 2020

VISHWAS FOOD PRODUCTS Manufacturer and Exporter: Tea and Coffee

ishwas Food Products, established in 1996, initially manufactured threein-one Coffee Premix for automatic vending machines. Today, after having thrived in the food manufacture industry for more than two decades, it has around sixty different blends of beverages and two hundred and forty SKUs. The company has plans to elevate these numbers by introducing Herbal Tea Premix using raw sugar (jaggery) and Herbal Soup Premix with non-starch based ones. Early 1990s was the first time the concept of vending machines was introduced to the Indian market by a multinational corporation. As with every innovative technology, it took some time for the people to accept this handy concept. Being an early bird to this market niche, Vishwas Food has left behind a lot many companies in the race.

M.S. KRISHNA PRASAD CEO

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Vishwas Food has created its own niche of loyal customers along with having clients in all verticals including cinema theatres, manufacturing industries, educational institutions, corporates, MNCs, hospitals, railways, bus stations, small and big business houses, and so on. They have made a place for themselves even in households and among people who travel frequently.

and an installed production capacity of 500 kgs per shift. From two products with very basic packaging at the beginning, they have reached a height of success, and now offer sixty different blends and two hundred and forty SKUs. BETTER THAN THE REST With their technologically advanced plant and machinery, Vishwas Food has easily surpassed most of its competitors. Keeping them even more ahead of the curve, is their superior, upgraded packing style and material used for packaging. Furthermore, they have a digital marketing platform that boosts their sales and recognition among the consumers.

Innovation seems to be the key component in staying ahead in the competition with the companies looking at new ways to enhance the visibility of their products in the milieu of fast-changing consumer preferences and increasing popularity of ready to consume products. Vishwas Food comes out with new instant beverages, with new flavours, customization and penetration into semi urban and rural markets, to keep the competition at bay and the customers satisfied.

Instant beverages and instant food/ready-to-prepare products are in heavy demand these days. If a consumer gets excellent quality products which can help them save almost 80% of their preparation time, why won’t they go for it? The scope for items like these is only expected to exponentially increase over the next ten years. Taking this opportunity by its collar, Vishwas Food has plans in place to add more and more products to the line in a phased manner.

THE TIMELINE Vishwas Food Products started out as an inconsequential enterprise that manufactured Premix powders for automatic vending machines. With the enviable business acumen and under eminent expertise of Mr. M.S. Krishna Prasad, the CEO of Vishwas Food, however, it has gained prominence in the industry. The company used to manufacture only two products, viz. Three-in-One Coffee Premix and Sweetened Whitener, and sold only 240 kgs of products in the first month. Their primary customers were the cinema theatres in and around Chennai, almost all of them. With their superior quality products, reasonable pricing, and a zeal to work such that their services were available 24X7, they acquired more and more customers from Bangalore, Coimbatore, and Kerala. Their products and services advertised for themselves, and this expansion of business was a result of word-by-mouth referentials from their customers.

Their ability to adopt and adapt to the continuous changes in the market trends by keeping an eye on them through year after year of Research & Development and market surveys helped them introduce new products, attractive packaging, and meeting the international standards in quality, look and feel. The company gained export orders, launched its products in single serving packs, and is steadily growing every year. From a limited number of customers to clients from different parts of the world, their popularity speaks for itself. Not only do they have customers who have stayed with them through the fifteen years of their journey, they have now acquired an export deal to Malaysia, finalized for 5000 units every month, worth USD 5000.

In 2003, they developed and launched a Three-in-One Tea Premix and the average monthly sales had by then rocketed to around 3000 kgs.

With a wide experience and an in-depth knowledge of this industry, Vishwas Food serves a vast clientele. Their zest to widen their scope of operations has taken them to various international customers in the US of A, UAE, Sri Lanka, Bangladesh etc.

In 2008, the company adopted digital marketing, and this foresight to integrate technology into food product manufacturing paid off. Vishwas Food Products got its first export order of 1000 kgs to Srilanka. To keep moving forward on its path to success, Vishwas Food developed a number of new products: Lemon Tea Premix, Badam Premix, Hot Chocolate Premix, Soup Premix, etc, closely watching consumer preferences and market demands.

The client base has always been satisfied with their products and services, as they: • Prioritize timely delivery • Provide best services • Use high-quality raw materials • Quality check each product

In 2010, to keep up with the growing demand and also to cater to the needs of their customers, they introduced their products in single-serve sachets. For people living alone, or for those travelling frequently, these one-time use sachets proved highly useful. As of today, Vishwas Food has state-of-the-art technology

The future goal of the company is to reach an annual turnover of eight crore in the next five years. They plan to introduce at least two new products every year. Vishwas Food strives to provide international quality at local prices, and very well achieves this aim as well. |53|

INDIA | WWW.THECEOSTORY.IN February 2020

TCSM Review

ooks are medicine for the soul healing process and investments in knowledge. There’s just nothing more relaxing than just cozying up with a good book such as novels, nonfiction, poetry, classics, biographies, etc. Book reading makes a man perfect and you can adapt this habit by turning yourself away from the web news, or whatever trend and controversy are boiling nearby, by simply looking for the books to read. The book in your hand stood or will stand as the knowledge treasure in future aspects of life.

3. CHANGE BY DESIGN The book by Tim Brown discuss how Design Thinking Transforms Organizations and Inspires Innovation. If you think you this is just another design thinking book then think again. It was written decades ago by Tim Brown (The CEO of innovation and design firm IDEO). Tim is considered by many to be the father of design thinking and he was recently updated because Brown says he’s more convinced than ever he can be of the relationship between design thinking and the challenges of business and market. In this book, he explains why design thinking is almost a human-centered approach to problem-solving and how it can transform the way your organizations develop their products and services.

Whether you’re a person who loves to hold a hard copy of your favorite book in hands, or you are an e-book reader, the method of reading a book doesn’t define your worth. Most of the entrepreneurs prefer listening to audio books to maintain their work-life balance. Therefore, you can also engross your newest obsession of reading by listening to podcasts and you can easily do it any time for example, while commuting or cleaning.

4. PRINCIPLES: Life and Work by Ray Dalio. This book is based on principles Dalio had developed while running Bridgewater Associates. In Principles: Life and Work by Ray Dalio, he provides a very transparent outlook on one of the most successful investment companies in the world. By reading Principles, one can realize the importance of radical transparency and honesty. Dalioeffectively argues and allow readers to better express themselves and understand others. This book is particularly appreciated in his approach to iterative decision making and goal achievement.

Below is a list of 10 best books to elevate your reading list in 2020, that will help lead you to a better, stronger, and happier 2020. 1. THE EXECUTION FACTOR: Learn the best-hidden secret of the world’s most successful entrepreneurs by Kim Perell. The Execution Factor is a book that is highly recommended by entrepreneurs to entrepreneurs and offers a straightforward approach to success. It gives you ideas that identify 5 traits shared by people who know how to effectively accomplish their dreams and achieve their goals precisely. Kim Perell is herself a woman entrepreneur and a highly successful startup executive and angel investor. She highlights the factors in her books that show the ability to achieve success. She says success isn’t entirely based on having a great idea, an advanced degree or a high IQ. But success is all about the ability to execute is the difference between success and failure.

5. RANGE: Why Generalists Triumph in a Specialized World By David Epstein is an essential book for bosses, parents, sports coaches, and anyone who cares about improving performances of others and themselves.

2. PURPLE COW: The book presents Seth Godin’s personal belief that highlights creative advertising is less effective.

This book simply challenges the belief that the world’s most successful people are specialists in their desired profession of choices such as sports, business, technology, science, and arts. The people who planed for their right path and begun their pursuit early in life can learn a lot by reading this book. It’s normally no problem in starting your career, one can also win the success even though with a late start, says author David Epstein. He breaks all the old rules and shares the stories behind the great emerging stars such as Duke Ellington, J.K. Rowling, and Roger Federer.

The book mainly focuses on advertising but today because of clutter and advertising avoidance, creative advertising is missing in business. In a typical farmyard setting of the book, nothing would get your attention quite like a purple cow, which is the main subject in the book that highlights the branding. According to Godin’s book Purple Cow, this is the secret to successful marketing strategies to put highly catchy trends in marketing for business. His belief is to be different and exciting so that one can easily generate interest and be remembered for the long run. His success mantra in this book is “If you want to be remarkable and get ahead of competitors, you have to make people do a double-take”.

6. WHY WE CAN’T SLEEP BY ADA CALHOUN Is a book about Generation X women and their struggles with life. The journalist Ada Calhoun opens Why We Can’t Sleep as an expansion of her viral O magazine essay, “The New Midlife Crisis”. Ada Calhoun highlights on how factors like housing prices, the recession, and societal trends have led an entire generation of Gen X women to feel dissatisfied and stuck in their lives and future careers. By interviewing a diverse group of women across the country, Calhoun brings a quiet large exposure of crisis to light and offers solutions for her peers. Hereby, Why We Can’t Sleep is not just a book for Generation X women though but it is highly recommended to every woman.

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7. YOU ARE A BADASS AT MAKING MONEY: Master the Mindset of Wealth by Jen Sincero is a New York Times bestselling author. You Are a Badass at Making Money by Jen synchronize the concept that financial abundance begins with the mindset. Jen Sincero combines the hilarious personal narrative as best describing technique with “aha” concepts to help the readers grasp their earning potential and get real results. By channeling the SASS and wit made her the bestseller for You Are a Badass book. Jen Sincero helps readers to identify and overcome their limiting beliefs surrounding with money. 8. THE DEEP LEARNING REVOLUTION BY TERRENCE J. SEJNOWSKI The bright future is deep learning. This scenario of machine learning is where algorithms are built to mimic the structure and function of the human brain’s neural networks, for tasks ranging from autonomous driving to a proper virtual assistant. J. Sejnowski is a deep learning veteran and instrumental in the development of deep learning in the 1980s. If you want to simply understand what AI is then, “you need to read The Deep Learning Revolution by Terrence J. Sejnowski 9. BAD BLOOD: Secrets and Lies in a Silicon Valley Startup by John Carreyrou (the journalist) is a nonfiction book. Bad Blood is a detailed rise and fall of Theranos and the book is sort of like the Enron scandal meets The Emperor’s New Clothes. The book has everything that people hate about Silicon Valley and rolled into one very entertaining book. While reading Bd Blood you’ll be in both disbelief and outrage as the Theranos story unfolds. The book reveals how depraved the startup world can be. This book has one of the most interesting topics broached on the powerful fear of running rampant in the startup world. 10. THIS IS MARKETING: You Can’t Be Seen Until You Learn To See by Seth Godin. This book by Seth Godin is Wall Street Journal Bestseller and Instant New York Times Bestseller. The book has the approach of game-changing marketing rules by Seth Godin. This book is Marketing a culmination of Godin’s history and thinking abilities of the big ideas behind all the tactics and stories in the other books. He offers in this book a complete overview of current thinking, challenges and the assumptions of old paradigms that are still prevalent in the marketing world.

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VIVO LIFE SCIENCES Vivo Life Sciences: In an age when infertility is becoming a common point of discussion across households and in the doctors’ clinic, it is important to note that there are multiple contributing factors. In the past, and to some extent till date, hormones were solely held responsible for infertility leading to hormonal treatment solutions. The opinion is changing across the globe and non – hormonal solutions are being given equal importance. Vivo Life Sciences (VLS) is a Boutique Pharma providing specialised and scientifically designed non – hormonal solutions for various contributing factors of infertility as well as products for women wellness.The CEO Story, in a conversation with Anil K Sharma, Managing Director of Vivo Life Sciences, tries to cover the intricacies of the Company, in this interview The CEO Story:Walk us through the company profile and its services. Anil:Vivo Life Sciences is a Boutique Pharma that offers highly advanced and concept based solutions for Infertility management. The company recognizes that difficulty in conception is a multi-factorial issue and a composite of disorders like PCOS, improper endometrial and ovarian morphology and physiology, stress and age-related disorders, etc. Through its various solutions, Vivo Life Sciences corrects these disorders starting with cellular level and then at tissue and organ levels. Hence, the products are steeped in concepts of cellular biology and each ingredient corrects the contributing factors to infertility through a combination of vital micronutrients and essential elements.

Anil K Sharma Managing Director

The company also recognizes the fact that hormonal solutions for infertility may be incomplete if the reproductive environment of the body is not conducive. In that sense, the company addresses not just the disorder, but very importantly, the wellness of the individual Other than infertility management, Vivo Life Science also offers solutions in the space of Urinary Tract Infection management that also in many ways, contribute to conception issues.The company’s business is driven by the philosophy of providing customized and individualized services to 5500 gynecologists and infertility specialists. The reason, why the company calls itself boutique pharma. INDIA | WWW.THECEOSTORY.IN February 2020

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an in-depth and easy analysis of all employee efforts, etc. We are soon launching our refurbished website that will become a triangular interface between the doctors, patients and the company. It will never offer – before facilities to the customer to get engaged with the company and the company to reciprocate in equal measure. In the escalation plan, a digital platform for e-commerce is on the cards that will communicate and deal directly with the patient/ customer on wellness products.

The CEO Story: Brief us on the Inception Story of the Company. Anil:As a first-generation entrepreneur, I had always harbored the dream of entrepreneurship. Climbing the ranks in various jobs in the pharma industry, I achieved the position of Vice – President and prepared myself for this role through turn-around operations of organisations. A bigger trigger for setting up my enterprise was an early exposure to infertility management where I saw the struggles of women trying to conceive and the triumphs of the doctors who were able to help them conceive. That had a lasting impact on my mind and I was determined to set up an enterprise that would be dedicated to help women in their dreams and struggles to conceive. Another idea that dominated my mind while building up this Company was to design products around concepts and not follow the run of the mill patterns. Hence, all the products I designed were in accordance with accurate need fulfilment of women in various stages of infertility.

The CEO Story: How necessary do you feel to keep your employees content? How do you ensure it? Anil:A satisfied and motivated employee is an asset for any company whose value cannot be undermined at any stage of company’s growth cycle. The same applies for VLS. Employee Motivation and Satisfaction are key tenets of VLS Way. A defined set of methodologies wherein performance is the prime basis for offering customized motivational inputs to each employee. Hence, in VLS way, the employee contribution is carefully monitored and based on that, all employee motivation steps are taken. Based on such efforts, it is not unusual to see an employee in VLS climb up in hierarchy or get a higher increment or get his medical insurance limit increased.Employee Satisfaction also comes from regular organizational engagement and connect with the employee. In VLS way, this is an important strategy and great efforts are taken to connect with each employee and engage him in meaningful pursuits inside his job domain.

The CEO Story: What kind of clients do you serve? Anil:Vivo Life Sciences operate majorly in the space of pregnancy-related issues. Hence, gynecologists, endocrinologists, andrologists and urologists form the key clientele. Vivo Life Sciences, since inception has been propagating the wellness-oriented non- hormonal concepts of managing infertility to these customers. The focus has always been to assist and educate the doctors on the value of creating overall wellness leading to conception. Also, each client that is serviced by VLS is treated as an esteemed individual with services perfectly tailored for each.

The CEO Story: What Milestones and Achievements do the Company Boast of? Anil:We are consistently doing great in our field. Our list of achievements is as follows: • Moved on from Partnership to proprietorship in the year 2018 • Created 100 + field force in 4 years • Achieved Break even sales in just 13 months • Flagship brand Conceva hit Rs. 12 crores sales in 5 years in just 7 states • Personalised engagement with 5100 customers in 5 years in only 7 states • Save the Girl Child, an initiative by VLS- enrolled 5000 customers 5 years

The CEO Story: How do you keep up with changing Market Trends? Anil:In the pharmaceutical industry, market trends change with the evolution of the science behind therapy. The latest research findings change the market trend. In Vivo Life Sciences, the process of following the latest research in our participated therapies is very rigorous. Any new development is immediately assessed for its potential as a solution that can be offered to our customers and if found worthy, immediately introduced.Hence, management of UTI through bacterial immunomodulation, a recent trend was quickly introduced in the country through a product In our promotion to customers as well, the routine and ritual are replaced by highly customer-centric and relationship-oriented methods that are in line with the sweeping global practices.We also work on consultative selling of our concepts where therapy application is recommended on the basis of understanding the root cause of disease and its pathophysiology making it a sustainable option for customers.

The CEO Story: What are your Future prospects? Anil:The Company is currently focusing on building its equity in 7 states. The plan is to have our footprint in the entire country in the next 24 months in a graded manner. In a simultaneous way, we have plans to expand our product portfolio and our customer specialty spread. So in future, Vivo Life Sciences shall be seen in therapies other than Gynecology and infertility as well as engaging Doctors other than Gynecologists. We have plans to get in manufacturing space as well as R&D, both of which are currently outsourced. Appropriate associations have already been identified. Among other key plans, an e-commerce branch to deal in Wellness Products is very much on the cards. Plans to further reinforce our leadership team is already getting executed that will bring more value to our customer relations in participated therapies.

The CEO Story: How your Company has coped with Latest Technology? Anil:Vivo Life Sciences has always adopted the latest digital technology for all its commercial and employee operations. So, we have the most advanced customer call reporting system that also has geo-tagging, CRM systems to track our engagement with key customers, accounting systems that bring out in-depth data, employee admin systems that offer |57|

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The Most Admired Companies To Watch In 2020 Stylus Solutions Pvt. Ltd

PROVIDERS OF INCREDIBLE AND COMPREHENSIVE LEARNING SOLUTIONS

There has been a dynamic transformation in the education-imparting methods of our country. Rote learning is discarded by a multitude of educational institutes. Lectures are planned, emphasizing more on enhancing the practical knowledge of students, thereby, making them understand the real concepts behind topics. E-learning and PowerPoint Presentations are the latest trends in accessing information in a less complex way, which indeed raises the standards of education. Stylus Solutions Pvt. Ltd. transcends the old school of Learning by creating and adopting new techniques. Stylus Solutions is the brainchild of Delnaz Edulji, which she manages in collaboration with her father, Dinyar Edulji. Having always been thrilled by the idea of setting up her own business, Delnaz established Stylus Solutions in March 2009. She had 5 years of industry experience in content writing. As she moved on to her next job, she had clients from her earlier organizations contacting her and asking her to work with them on a freelance basis. For 2 years, she did a full-time job as well as freelanced for her clients. As the freelancing work began to flourish and became steady, she gave up her fulltime job and dedicated her complete focus towards Stylus Solutions. INDIA | WWW.THECEOSTORY.IN February 2020

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after all, they are your internal stakeholders. While we are very grateful for our clients who offer us continuous and complete support, we wouldn’t be where we are today if it was not for the dedicated and hardworking team we have at Stylus.” Additionally, the Company encourages a positive working environment, so that employees feel great and enjoy whilst working. Delnaz Edulji says, “We strongly believe in maintaining a healthy work-life balance; therefore, we work from 9 am to 6 pm, including a one-hour fun lunch break. We have all weekends off, so employees’ can unwind and indulge in other activities to divert their minds and maintain a healthy lifestyle.” She adds, “While maintaining a fun environment, we also ensure that customer delight is always given priority. Stylus believes in delivering the best quality within the agreed timelines.”

ABOUT THE COMPANY Stylus Solutions Pvt. Ltd. caters to providing learning solutions in the form of e-learning modules, animated videos and courseware books. They impart knowledge by creating comprehensive learning in both print and online formats, which are supported by relevant graphics and illustrations. Every aspect of their products is strategically planned and collaborated to provide concise and informative information. They also write blogs, provide proofreading and editing services and design various marketing collaterals. Serving to a stronger client-base, they mainly cater to corporations across different industries and publication houses. Some of their clients include Google, House of Hiranandani, Croma, Godrej, Shoppers Stop, NIIT, Jeevandeep Publications, Navneet Publications, Reliable Publications, etc. They are also proud to have on-board Axis Bank, Kotak Mahindra Bank, HDFC Bank, Microsoft, CaratLane, Teva Pharmaceuticals, Sodexo, TimesPro, Unichem Laboratories and Cambridge University. In addition to these, they also cater to a number of selfpublishing authors. As per their current count, they have written over 300 books, created 100+ e-learning courses and developed approximately 3000 videos, and this count is steadily increasing.

ACHIEVEMENTS AND MILESTONES The CEO says, “In today’s world, where there are a plethora of providers available in the market, we pride ourselves in establishing long-term relations with our clients. Our very first US client with whom we began our business in 2009 is still with us – which is a big achievement. This is only possible with quality and consistency.” Stylus Solutions has obtained certifications like MSME, ISO9001:2008 and has been recognized by Silicon Magazine as the ‘10 most promising K-12 tech service providers’ in 2017 with a write-up about the company. Ms. Delnaz was also invited as a speaker at the ‘Employee Transformation in the Digital Age’ Summit in 2018 to discuss the future of e-learning in India. She was also acknowledged for being a successful woman entrepreneur in the HelloPost blog post. These small stepping stones to success surely add to the sense of achievement.

KEEPING PACE WITH THE MARKET TRENDS While Stylus started as only a content writing company, with an increase in its demand and the changing trends, they also started to cater to the designing needs of their clients. Stylus further stretched its scope of services to include e-learning and videos. Based on the market trends and client needs, they are constantly evolving and expanding their line of services and methods of operation. Stylus Solutions also understands the need for providing seamless learning and makes sure that this is achieved by going that extra mile to customize their e-learning videos, assessments and tests to suit their learners’ and clients’ needs.

FUTURE PROSPECTS Currently, Stylus Solutions is purely a servicing company; however, theyhave been receiving multiple requests for sharing their own e-learning products and videos. They definitely see themselves expanding to include product distribution—their books, e-learning modules and videos. They are also currently looking at building a stronger employee base to manage the product portfolio.

Living in today’s digital and Internet era, it is of paramount importance to stay updated in terms of the industry trends and curriculum. They constantly update their systems to have access to the latest technology. One of their major services includes providing content for IT books, where they need to write about different types of software and OS available as well as their latest versions. Thus, being equipped with the latest technology is key to their business.

FOR THE READERS “Dream it and then make it happen. It is going to be difficult, it involves putting in a lot of time and effort but it will all be worth it in the end. When you see your clients happy, your employees happy, the reward will definitely be a sweet one! So, follow your dream and don’t hold back. Most often than not, you will not know where your path is going to lead, and that’s okay. Your future is not a place you are trying to reach but one that you are creating.” - Delnaz Edulji

Apart from the technical intricacies, Delnaz says, “It is very important to stay motivated and create a positive work environment. Taking the time to reflect back on any obstacles faced helps, so do that and move forward from there. Lastly, don’t forget to keep your employees content— |59|

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The Core of Every Business is Its People. We at mindskillz Help you Capitalize this Potential. To Reach Your Goals, Reach Us On: www.mindskillz.in

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One of the Top 10 Personality Development Institutes of India! #707, Oxford Towers, Old Airport Road, Kodihalli, Bangalore 560008, Phone: +91 80 41150189 , Email: learning.mindskillz@gmail.com |61|

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