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Editor’s Note BUILDING A BRAND IS NOT A ONE-DAY PROCESS
We are living in an era where brands carry significant importance and have tremendously influenced us. Be it Reebok, Nike, Raymond, etc. before purchasing their products, we hardly get concerned about its quality because we know it always acquires a pivotal position. But have you ever thought about how? It’s not a one day process. A series of efforts put consistently along with other factors and conditions determine the progress of any brand. The editors at Innovative Zone have discussed in length about the brands, which have caught surplus attention in the market in the edition, ‘Brand of the Year.’ A brand needs to be nurtured in the same way as a plant or a child. It demands thou utmost care and attention. Entrepreneurs from the launch of their brand until its stability in the business world provide meticulous attention to each step, which is pre-requisite for its sustenance and magnifying its worth. Belonging to various domains of the market, the pages of the magazine have incredible woven success stories of brands. Satisfying the needs of the consumers with its products and services is fundamental. Surveying the competition in the market through in-depth Research, companies refine their brands to match the arising demands of customers, so that they can actually build a stronger clientele. Trespassing a bundle of detours, business elites put their skin into their brand to make it a success. Developing new strategies and routing on the ups and downs of business, their entire efforts are in the direction to uplift their brand. Keeping a synergy with technological advancements is another required requirement that can’t be overlooked. With the advent of digitization and speedy technological boom in the nation, the business needs to be channelized through digital portals. Building a brand does not demand hard work in solitary, but it’s a combination of your positivity and resilience in a row. A brand is created not alone, but with the help of the whole team. The entire crew works immensely hard and smart to achieve the set targets.
March 2020 Publisher Abhishek Kumar Dubey Editorial Team Rashi Saral, Indranil Roy, Kajal Dobhal, Kiran Mishra, Ashwathy Nair Business Head Ashish kumar Corporate Team Vikash kumar, Komal Verma, Priyanka Gupta, Sunaina Gupta, Rahul Kumar Data Research & Analysis Subham Kumar Finance Team Gourav Singhal Circulation Team Sonia Tiwari Creative Director Ashutosh Ojha
Taking feedback after selling your brand is quintessential to improve and grow. So, if you want your brand to take a lead in a particular domain, then don’t forget to ask your consumer about its improvement areas.
Creative Team Rajat Pathak, Reena Kumari, Rohit kumar, Chandan Sharma
Tea Culture of the World has occupied the Cover Page of this Magazine because it has justified all the traits of a leading brand.
Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Ravi Kant Singh Corporate Office 507, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@theceostory.in We are also available on:
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CO
R VE
RY O T S
10
TABLE OF
CONTENTS 18
DR. RUPALI AMBEGAONKAR Director & CEO Tea Culture Of The World
NELSON
Proprietor ADAMS
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NEERAJ MURDIA
CEO Bakersville India Pvt. Ltd.
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RAJ GOPAL
CEO Fidrox Technologies Pvt. Ltd.
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SEEMA JINDAL
Founder & Managing Director Nourish Organics
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ANMOL WADHWA AND KUSH CHITKARA
RAJESH KUTTY Founder & CEO Probox
Founder Rah Consultancy
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SANDEEP KALIRAMAN AND MANDEEP KALIRAMAN CEO and, EO Sandeep Logistics
40 Jatin Bagga (Director)
42
Ish Bagga (Director)
JATIN BAGGA AND ISH BAGGA
NANDHINI PRIYA NAGARAJAN
Director’s Sheeba India Pvt. Ltd.
Director Yeka Cosmetics
SHEEBA INDIA PVT LTD
CONTENTS 16
ENTREPRENEURS WHO BUILT BUSINESSES OFF THEIR LOVE OF TRAVEL
30
22
8 MISTAKES FIRST-TIME FOUNDER MAKE WHEN STARTING A BUSINESS
THE PSYCHOLOGICAL PRICE OF ENTREPRENEURSHIP
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HOW TO START YOUR OWN EVENT MANAGEMENT COMPANY |7|
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Tea, for me, is a product of inspiration. I don’t just make tea, I curate them. Steeped in memories, anecdotes, places, moments. Infused with personal touch. My teas are a personal invitation. Each one an experience that will linger… Dr. Rupali Ambegaonkar Director & CEO
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COVER STORY
Tea culture is defined by the way tea is made and consumed, by the way the people interact with tea, and by the aesthetics surrounding tea drinking.� Tea is not just an everyday habit, it is a lot more. Across the world, different countries indulge in different tea traditions. Tea drinking is an experience; it is also, simultaneously, a medium of social interaction, a way to wind down after a long day, a cup of contemplation, and a get away from mundane, day-to-day existence. Understanding the intricacies of the consumption of tea, the place it holds in daily life and in social customs, and the history associated with this little practice that has held steady for centuries, is a magnanimous feat in itself, which takes dedication, training, and devotion to accomplish. Dr. Rupali Ambegaonkar, the Founder of Tea Culture of the World, is one of the very few who gave in to the alluring art and science of tea culture. Her indulgence in the world of tea led her to establish one of the finest brands that brings to the people of India and abroad an exquisite range of herbal and flavoured teas from around the world. Tea Culture of the World is a blessing for the tea connoisseurs in India, where tea is as exotic an idea as common a presence.
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A SOMMELIER’S STORY A friend from China gifted Rupali an authentic and classic tea, and just like that, a future sommelier was born. Mesmerized by its flavour and in love with its feel, she was drawn towards the concept of tea itself. The tea hooked her, and it soon became a daily need. The return from every visit to China by her friends and family alike had to be accompanied by the Tieguanyin, or the Iron Buddha Tea, for there was no company that sold it in India. Eventually, Rupali decided to manufacture and make available the tea in this country, too. It was conceptualized in 2010, and Dr. Rupali Ambegaonkar gave up a promising career in the field of medical science to follow her life’s true calling, that of a connoisseur of tea. She completed the tea sommelier certification course from Tea Association of Canada, making her one of the few certified tea sommeliers in India. Having completed her formal education, Rupali went on to learn the ancient secrets of tea blending and brewing in China. She dedicated three years of her life for the study and analysis of the subject of tea, building the product and preparing backend. It was in November 2014 that Rupali gave the world the gift of TCW, which was initially named The Iron Buddha Company, as a tribute to the tea that made her fall in love with that world in the first place. Today, Tea Culture of the World delights tea connoisseurs across India and the world with its signature blends of over eighty exquisite herbal and flavored teas. Her dedication to the world of tea culture and her entrepreneurial skills made TCW an instant and ongoing success. The Iron Buddha Company, which started out as a proprietary company in the last months of 2014, became a private limited company by July 2017. Dr. Ambegaonkar has made a name for herself, not just for her passion that translates into TCWs heartening success, but also as a talented entrepreneur. Some of the awards and recognitions bestowed upon her entrepreneurship include:
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COVER STORY
• Recognized as a Womennovator by ‘100 Women Faces 2018’ • Awarded Best Women Entrepreneur by ‘Inspire 2018, Nature’s Basket’ • Merit award for achieving targeted sales growth by ‘HYPERcity’ • Recognized by Indian Institute of Plantation Management, Bangalore (part of Indian Institute of Management, Bangalore), where she’s a visiting faculty
Besides professional engagements, Rupali is quite active in bringing awareness to society. She mentors a multitude of women entrepreneurs and motivates them to lead independent lives. She empowers and motivates them to face the troubles in their path and grow.
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COMPANY OVERVIEW At every step of the way, for every product they sell, TCW pays special attention to every detail. The delicious blends they produce, flowery bouquet, fruit bliss, easy digest, are all a result of careful insistence on perfection. To make handcrafted whole leaf teas, they start by first handpicking the tea estates. They pluck from places as far and wide as Japan, China, Vietnam, South Africa, Argentina, and of course, India. They gather fruits and herbs from Europe, and flowers from Egypt. They source exceptional botanical ingredients from all over the world and authentic teas from the origin. To retain the nutritional value, flavor and texture, and to create the best quality blends all through the year, the ingredients are freeze dried. Freeze drying also helps to keep the natural oils intact in the herbs, which is what gives them their Flavor. From procuring the best raw material, to proper storage of all ingredients, to perfect packaging of the tea: TCW leaves no boxes unchecked. They use Soilon for tea bags because it is 100% biodegradable. Made from a lactic acid extracted from corn starch, it is fully decomposable and suitable for composting. Which means, zero contribution to plastic pollution in the form of microplastics (found in regular pyramid tea bags). Additionally, the tea bags are glue, resin and staple free. Their collection of retail products includes: Loose Leaf: • Green (17 Variants) • Black (15 Variants) • Oolong (6 Variants) • White (2 Variants) • Health (18 Variants) • Signature (28 Variants) • Tisane (7 Variants) • Estate (11 Variants) Tea Bags: • Infusion (20 Packs) Gifts: • Quiescence • Infusion • Heritage Collection • Tea Caddies • Tea Bags Apart from a range of thoughtfully curated whole leaf teas and exotic blends as retail, for hotels, restaurants, cafes, lounges they offer: • Tea Bag selection • Rare Estate Teas • Spa Teas • Tea menu for the health conscious • High Tea service for events • Dessert Tea menu • Tea Tins for hampers • Tea Gift sets • Teas for speciality Chinese or Japanese restaurants
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COVER STORY THE TRAJECTORY OF TCW Tea Culture of the World has a presence in over two hundred stores across top retailers, shop-on-shop segments, modern and general trade, restaurants, cafes, hotels, and wedding and corporate gifting. Headquartered in Mumbai, India, TCW has a pan-India presence. It has a diverse client base across 5 star hotels, international and domestic airlines, corporate office canteens etc. Their services and offerings for events and exhibitions include: • Service of over eighty whole leaf exotic teas & twenty TCW signature pyramid teabags • Live service of hot teas and iced teas • Signature tea cocktails for high tea service & for cocktail hours • Offering customized giveaways as per clients selection for events TCW has a strict compliance and quality control team to facilitate and monitor quality checks. Their exquisite flavours and unbeatable quality makes every sip of their tea an experience in itself, “a product that speaks for itself”. So far, Tea Culture of the World has acquired newer clients through word-of-the-mouth marketing. The glowing reviews and references from their clients have been the source of their increasing success, but they do plan to invest in marketing and advertising to extend their reach further. TCW’s commitment to providing the consumers of tea with a world-class experience that stays with them has made it a brand distinguished from its competitors, who are focused solely on making profits. Procuring the right herbs, choosing the right supply, applying the most efficient technology and composing the perfect packaging, and an eye for detail at each step takes the quality of products sold by TCW to another level, a class in itself. As Rupali puts it, “Great brands are those that reinvent themselves and are the trendsetters.” From 2014 to 2017, TCW had its presence in a number of shop-in-shop stores and supermarkets, and they were the only ones selling such a broad variety of tea in the market. They had launched around sixty to seventy types of tea. From 2017 onwards, they started making retail packs for a wider reach, brought in advanced machinery and distinguished packaging for their products. Recently, they partnered with Society Tea, which has now a stake in the company. TCW is more focused on the distribution of products and expanding their reach at present. Tea Culture of the World hopes to be a regular in every tea connoisseur’s household, and be seen on tea shelves all across India. Their tea bags are currently sold in Tier 1 and Tier 2 cities, and through advertising they hope to give a boost to the reach of their products in the online space. Tea Culture of the World has infused together mindfulness and dedication to create a blend of exotic flavours that add to the existing world of tea culture, and have become a source of experiential delight of tea lovers through the years. |15|
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TCSM Review
ENTREPRENEURS WHO BUILT BUSINESSES OFF THEIR
LOVE OF TRAVEL
An entrepreneur who has to deal with several issues each day. For entrepreneurs, it is pipe dreams to travel the world while running an organization. However, a lot of entrepreneurs have built an empire by traveling the world. Traveling gives us an idea to explore anything we want. Also, you cannot become creative until you start traveling. I would say it is the best way to extend the limit. A lot of successful entrepreneurs prefer to travel because it improves their concentration level and you can do any work effortlessly. Today I am going to introduce four entrepreneurs who built travel companies from a college, a woman who created a company because she was facing issues. I’m sure reading their journey will inspire you and help you to change your own perspective.
SCOTT KEYES – FOUNDER OF SCOTT’S CHEAP FLIGHTS What company does? Scott’s Cheap Flights informs subscribers about the cheap flight. Subscribers get a notification through an email newsletter. The company has claimed that people have saved more than $1,000,00 during the date. The company has given free and paid subscription options. How did he start the company? As we all know that “Necessity is the mother of invention.” He got a graduation degree and was doing a job in journalism. But at the time Scott wasn’t making enough money. he had a dream to travel. To make it happen, Scott stared collecting information form everywhere to find a cheap flight solution. His hard work paid off in 2013 and he found the best deal ever of his life. He got a nonstop round-trip flight from New York City to Milan for just 130 dollars. Scott gave surprised to his colleagues by telling the best deal. His colleagues started asking him if they could let them know the next deal he got, so he stared an email list to inform his colleagues and friends. Scott was just doing for fun at the time, by summer 2015, he had a large number of the email list. So, he would send the information out via MailChimp. Initially, he had fixed the price of 2 dollars per month. GRACE LEE – THE FOUNDER AND CEO OF WISHPOINTS What company does? WishPoints is an app that offers users to capture the wish their travel wishes, share where they want to visit and what they want to do on a trip with friends and matchup with travelers who have the same interest. To win users, travel and hotel bid. It gets a discount for a significant number of travelers. INDIA | WWW.THECEOSTORY.IN March 2020
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what made her start the company? Lee’s had a career in the healthcare industry where she was working with predictive analytics. On the other hand, she was traveling to 85 countries across the world. she used to tack on more days and trips to each business trip to get the free flights. However, she had the biggest problems, coordinating a plan with friends: finding out where can I do the activity and where I can visit. During the trip, she figured out a big issue in the industry. While doing day jobs, she visited a start-up weekend competition in 2012 and pitched her plan. for a few years, she used to work on the hustle off. In 2016 she started the company called WishPoints. Since then, the WishPoints got more than three million users. Lee is still working so hard to raise profits as much as possible. Lets’ take an example of how the company work, if 100 users would like to go to Thailand., to win their collective business, she has bid from the airline, hotel, and travel companies. That means bids also help the consumer to save money.
TOM MARCHANT – CO-FOUNDER OF BLACK TOMATO What is this company? Black Tomato is basically a travel planning company that emphasis unique experiences. Here you can give you a suggestion about which place you should go to, all you have to do is give some information like when you want to go, and what is the reason for travel. How he got his start? In the early 2000s, Marchant and his friends seasoned travelers met up in Queensland (Australia). All of them wanted to start a business together with a new exciting idea of curating travel totally differently. His friends set to work to build a great website with a consistent message and contact across the world. However, they caught up a pair of lucky breaks upfront. His friends mentioned that Tom Marchant wanted help copying for the website, he would send a “cold mail” to others at Conde Nsast, he got a response requesting a lot of information on Black Tomato. Two weeks later, Tom got someone from the company for coffee. And around two months later, Conde Nsast published a feature about Black Tomato. At the time, it was called the “future of travel.” SAM SHANK – CO-FOUNDER AND CEO OF HOTELTONIGHT What is this company? HotelTonight is changing the hotel-booking game for the mobile era. The company emphasizes a last-minute discount for the hotel. Although, lately the company has launched a service that allows users to book up to 100 days in the day before. You can save up to 20 percent in compare others. How he stared business? He attached a pre-orientation trip to cost Rica. It was the first time he visited on a trip including culture immersion and adventure and Sam was instantly hooked. During the travel time, he was so amazed so he asked that from someone how can I do it more. after getting a degree from business school, he started to travel. Before launching the idea of HotelTonight, he launched another travel company. Sam said that “when we decided to focus on profitability, the most important thing was aligning the team no other priority mattered,” In the end, I would like to tell a quote to those people who have dreamt to become an entrepreneur. “Fill your life with experiences, not things. Have stories to tell, not stuff to show.” Experience comes from travel. So do not try to avoid you are getting the opportunity. |17|
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BRAND
OF THE YEAR
2020
PERFORMING WITH COMPETENCE IN MANUFACTURING, DESIGN, AND COMMISSIONING OF HIGH PRECISION EQUIPMENT’S
“Our company’s primary role is R & D! next only comes to our products. Since almost all of our machines are custom made, we have to do a lot of R&D before making machines” NELSON Proprietor
With more than 23 years’ experience, ADAMs (Advanced Design and Analysis of Mechanical Systems) is an integrative engineering company that is actively involved in the designing, manufacturing of best quality engineering resources, commissioning of purpose-built machines and automatic machines and systems. Adam’s strength comprises a well thought out mix of Research & Development with the expertise of its partners. It is performing with exceeding competence in the Manufacturing, design, and Commissioning of High Precision Mechanical Equipment & Machines. With a continuous focus on innovation, design, and development, the company also assures that all systems and components are designed, installed, put to the test, operated, and maintained based on the operational requirements of the client. Counting on a comprehensive growth model, ADAMS empowers communities and accelerates development. INDIA | WWW.THECEOSTORY.IN March 2020
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Through its proficiency in services, ADAMS has built and retained the trust of key customers like Gilbarco Veeder Root India Ltd, Praxair India (p) Ltd, GECO Bicelli (p) ltd from Coimbatore and Bicelli Hydraulics an Italian company.
quality management principles with the collaboration of its employees and enhancing their skills. TO ENSURE THE EFFICACY OF THE QUALITY POLICY, THE TEAM IS COMMITTED FOR: • Meeting the needs of the clients with excellence and one on one attention. • Quick on-time delivery of products & services. • Following strict quality management principles and continuously refining the quality management system by the finest use of manpower, materials, and equipment in all operations.
During these 18 years of operation in the engineering industry, the organization has been accoladed with numerous accreditations. DESIGN SERVICES ADAMS design services comprise automated services like automated workstation, automate welding cell, the automated fixture for welding & machining, automated assembly units, special spraying unit with robot, integrated welding cell, and machine tending unit for CNC machines. The medium of actuation used are Hydraulic, Pneumatics, and Electromechanical units like gear motors, stepper motors, servo motors, etc., controlled by PLC or SCADA or Industrial PC. Its machines are known for their quality, optimized design, and user-friendly features since these are incorporated from the design stage itself and continue to the end product.
Talking of forte the founder says, “Our philosophy is quality first and forever on each of the components we put in to the machine and deliver to the customer with ergonomically and aesthetically good machine at a very competitive price” AN ERA OF ADAPTABILITY There is a huge technological boom. In no time, from being a leader you can turn into a follower. Every now and then there is an upgrade in the technology and companies that do not keep up with the pace, lose significantly. There have been numerous examples of such companies that were once doing well are not in the picture due to their inability to adapt. Talking of a company’s ability to adapt, Mr. Nelson believes “We live in an era of adaptability. You have to be smarter in your approach. While dealing with clients, you need to be very clear about their requirements and be transparent in your approach. We employ the state of the art technology and also ensure that we are updated through training and seminars with the design and manufacturing process to cater to the needs of our customers. We have our library, online magazines, exhibitions, and seminars. The staff is qualified and trained in their respective areas and we encourage them to attend various seminars to keep abreast of the latest trends in manufacturing. You have to be quick to foresee and act on the signals of change.”
The off- the -shelf components are from internationally renowned brands for their high quality with performance and after-sales service support. These factors translate into consistent quality of products and performance throughout their life cycle, and customer satisfaction. COMPETITIVE ADVANTAGE The team includes 18 highly trained and experienced personnel in strategic business areas holding adept knowledge in manufacturing, design, fabrication, and expertise related to the development of complicated engineering solutions with their original approach. The company’s competitive advantage rests on its well-designed infrastructure, the team of experts, versatile manpower, professionalism, and quality assurance.
WHERE THERE IS A WILL THERE’S A WAY: Over the years the team of ADMAS has grown by leaps and bounds. In 1997 the company was started as a consultancy in the design of machines with just two employees. By the year 2008, along with design consultancy, the team started its own manufacturing unit with the additional workforce. This was the time when it began exporting orders and initiated business on a global level. By 2018 the company has witnessed a growth rate of 800%
But all of this came with a lot of hard work. Recalling the early days Mr. Nelson the founder says “During initial days the information that we dearly need like, product availability, technical specifications, supplier information, etc. was not available since in those days there were no internet services. Additionally, we also had financial issues. All of this hampered our search for finding qualified professionals to work with us. But this never shook our determination. We kept on inventing ourselves. We responsibly did all our services and as Aristotle says, “nature abhors vacuum”, grab every chance which comes through your way, we did not miss any opportunity.
“Witnessing the growth, we are planning to shift to much larger premises with our own machine shops and other facilities. We also have our plans to expands our machine shops and inspection instruments. With this, we are sure of increasing the customer base to a large extent. Our longterm plan includes training of graduate students to create a highly-skilled workforce which will be much useful not only to them but also to the society as well.” says the founder.
QUALITY POLICY Through continuous refinement in the quality of the products and services, the team is dedicated to attaining escalating levels of customer satisfaction. The company also aims at |19|
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BRAND
OF THE YEAR
2020
Baking it way through, to be a part of your memorable occasion more than 1 million families. Bakersville provides premium quality modern food and bakery solutions globally and focuses primarily on food decoration products. WELCOME TO THE WORLD OF BAKERSVILLE Bakersville India Pvt Ltd is a leading importer & manufacturer of bakery ingredients, cake decoration products, chocolate decoration products, bakery equipment, and food packaging. Bakersville is known for its regular innovation in the bakery industry. The company established a new trend in the Indian market by adding quality ingredients and decoration. Starting the company from 3 distributors Mumbai, Delhi & Ahmedabad in 2011, Bakersville is operating today in 175 plus distributors & 400 plus sub-dealers. All its products have entered South Asia and are not just exclusive, but also have an innovative concept as a base. As a principle, the firm always focuses on offering the best service, and this forms the prime foundation of the business.
NEERAJ MURDIA CEO
No matter if it’s a birthday or a wedding, be sure to turn it into memory with Bakersville and you would cherish it for years to come. However, all of this success wasn’t a piece of cake. Let us see how Bakersville was made. Have you come across anyone in the world who doesn’t like fresh cakes or pastries, soft texture of the buns, delightful cupcakes, rich honey cakes or other baked delicacies? Hardly! The love for cakes makes the bakery segment rapidly growing all over the world. Indians have loved baked food since ancient times. Bakersville have been family favorites for generations. Children love it for the softness of its texture and mouth-watering taste and Moms are fond of it knowing they’re perfect for making their favorite evening snack or a delicious brunch. Exquisite, healthy recipes combined with the best seasonal ingredients are a perfect way to feel the delight. Eating well has never been easier! Life is a happy journey. Let us enjoy this ride with our loved ones. They are the best things that have ever happened to us. Bakersville is there to bake a tinge of love in your happy moments. Bakersville is a household name for INDIA | WWW.THECEOSTORY.IN March 2020
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THE MAKING OF BAKERSVILLE Mr. Neeraj Murdia, CEO of Bakersville India Pvt Ltd with his 25 years of experience in the food industry including confectionery, food-grade chemicals & bakery raw materials in distributorship & trading business utilized his knowledge & observation by forming a new startup as Bakersville India Pvt Ltd. He minutely observed the global trend and quality ingredients across the globe which helped introduce the best products in the Indian market that were quite new for the country. But, since the introduced products were new, it took a lot of time to educate staff, dealers & cus-
tomers about the usage, technical parameters, quality importance, etc. Initially, dealers were not convinced to sell because they didn’t believe customers can buy these new concept based items. During the starting period, Bakersville also did training seminars, live cake shows, exhibitions & training workshops on district level across India to train the bakers and household bakers to be aware of new ingredients of bakery & cakes. “My learning from this early phase was that if your products and services are good and you are honest and committed towards customers, dealers, and staff, you will get success.” says the CEO The firm now has ambitious dreams. The short term goal is to cross 100 crore mark first and eventually aim for 500 crore mark in the long term.
The CEO says “ Through these distributors, our products are supplied to bakers, traders, hotels and home bakers. There are some good names in the bakery industry, we feel glad to supply them with our product range. Our customers are Monginis, Ribbons & balloons, French loaf, Top n Town ice cream, etc. We ensure brand loyalty commitment always at every moment. Customers should never be unhappy due to any reason. We regularly analyze it too by providing extreme customer care. We also have a very good team of pastry chefs and sales staff, who visits and help customers in adding values to regular business.”
BUT DO YOU EARN REWARDS BY JUST EXECUTING AN IMPORTANT TASK? You earn rewards not just by executing an important task but by being distinct from the competitors in a way that allows you to serve your core customers better and more profitably. On this note, Mr. Neeraj gives credit to the vision of five years of service, extreme brand loyalty towards dealers & customers, regular innovation and satisfaction of dealers & staff as a primary reason that Bakerville has an edge over the peers.
BUILDING A RIGHT WORK CULTURE Work culture is an abstract ecosystem that can potentially make a place great to work or make it toxic. A positive and constructive ambiance can make or mar your performance.
“Our maximum works are technology-oriented, be it production, sales, communication, promotions, and branding, etc. Technology plays a key role in effective presentation for customer awareness. Therefore human error is reduced to a great extent, ” says the CEO
Talking on this note, the CEO says “ In Bakersville, we value the staff by regular training and utilizing their talent for mutual growth aspects. Bakersville has the average age of staff below 30. We increase their efficiency by regular motivation programs, providing them with a beautiful and stress-free office environment and fun activities besides regular work. Our company office at Indore is well equipped with gym, library, seminar hall, cafeteria surrounded by a green and pollution-free environment which enhances the efficiency and staff work with positive spirits.”
A HUMAN CONNECTION If you think networking is about selling, that’s not how it works. It is about building relationships that can lead to sales or referrals. The idea is to make efforts to understand people and help them to get to know you. We all do business with those we believe and trust. It can take time to build up that knowledge and trust. But once you win heart through your loyalty and efforts, you have a lifelong relationship.
The biggest achievement and milestone Bakersville India Pvt Ltd has achieved is the trust and faith of millions of our customers across India and neighboring countries.
Over several years of its service, Bakersville has been winning trust. The testimony to its fact is its strong supply chain of 175 plus distributors across India.
Apart from this, the company has achieved several awards including Asia, India and worldwide achievers by Zee business for exceptional works in the bakery industry. |21|
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TCSM Review
The PSYCHOLOGICAL price of
ENTREPRENEURSHIP Are you thinking to be an entrepreneur? Why not, if you have an idea that makes human life easier then you should be. But if I tell you that approximately 50 million businesses every year get launched by thinking that can make people’s life easier. According to Forbes, expert says three out of four new company fail. They want to achieve the goal by being an Entrepreneur, and strain to defy the chances to extend beyond the work area. As you can see on social media or TV, expertise makes big conversations about the business challenges of a new company. some voice concerns about the psychological effects of entrepreneurship. In process how entrepreneurs can service? and what kind of guidance do they need to be succeeded? Well, we should discuss this right? So, here are some common psychological challenges, and some possible antidotes.
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Handle the stress alone Are you feeling lonely when you are trying to do new business? Well, it is a normal feeling lonely at the top. When the pressure gets on, you are on your own. At the time you become so scared and don’t like to take stress at home or worry that you love most. Also, nobody likes to create uncertainty among the employees and like an investor to lose confidence in you. This is why you awake all night and worrying the day. If you really want, then ignore those all things about, just wake up and do what you are doing to get success.
like a happy story. But what if I tell you, it doesn’t’ work all the time. over the past three decades, it was difficult to hire talented employees. Sometimes cofounder or your early employees can not set a big organization from small business. In such kinds of situation, your friend is supposed to part ways to move the company ahead. Do you know what is the most difficult thing? when you have to let go of one of the confounders. It is painful, but it is true, the culture of the company we have developed if someone isn’t fit in, you make them move from the company. It doesn’t matter, one is your best friends or respectful colleagues.
I was reading Forbes where Jeff Smith (CEO of Alliance), was sharing the past experience. He said, when he was working at Cerberian as a CEO, he made a decision to sell a product OEM. The board of the company was thinking, it isn’t a good idea, they are not going to support it. But Jeff was super confident and his judgment was also right. But he was feeling alone. Entrepreneur means, creating something beyond someone expect. They must bear the stress; it is very crucial to have an outlet.
Solution: if its possible do not try to start a business with friends. It may hurt you. Also, cultivate and balance the friendships outside of your business. Hard to create a work-life balance As an entrepreneur, life becomes restless. We become super busy, it’s 24 hours workday and not the weekend. Being habitual of this life, you don’t know how to manage work-life balance. If you really want to combat these activities, you have to develop the identity outside of work.
Solution: find the third party to share the struggle with. Try to find confidant, a mentor, or even a therapist, it helps you to reduce your stress. Don’t become too obsessive about a new start-up.
“Build a life centered on the belief that selfworth is not the same as net worth.” Michael Freeman
Feel failure acutely Failure, this word is very weird and nobody likes that even if we get a chance, we are going to remove this word from the dictionary. Failure makes us weak, here I would like to tell you a story about one of my friends who setbacks of his business due to some issues. being upset he told me, man, I don’t have dare to do the business again also, I have disappointed my family, my employees, and my cofounder. He was living his life with regrets. Having this kind of psychological effect, you could become depressed.
He said they feel relax when they focus on the family, with the help of it, he feels less depressed. Now you have to identify what makes you feel relax. Solution: Identifies what you love most because when you fall down your business, you will still have your life. Endure constant market pressures. You must be innovative to build, to sell the product around the world. Otherwise, your business gets fell down drastically. Stayin constantly up or losing the company in a heartbeat. The reality, one entrepreneur is trying to disrupt another entrepreneur. a lot of business is sold by an entrepreneur. Because they know what is coming next in the market. They work so hard to create business; in the end, they have to sell it.
According to Forbes, Dr. Janice Kinter, she is a therapist who works with young entrepreneurs, basically, she counsels entrepreneurs to improve tolerance for the unknown. She tells new entrepreneurs to pull out the resume, she explained that in this they know what they have accomplished until now. Solution: think deeply about what you have achieved and take motivation from them and move forward.
Now you have a question, is it possible to ignore market pressures? Well, you can do a few things to mitigate the psychological pressure like reviewing the fiveyear goals, check out the critical point, and focus on your goal instead of worry about little things.
“Failure is simply the opportunity to begin again this time more intelligently.” Henry Ford Might be chance to fire your friends As you may have heard the story a man who goes to college with friends after they become roommates, they wrote a great idea on a napkin, in the end, they were making fortune by creating a company. it seems
Solution: what you have reviewed about new business. keep in mind, when your company growth seems so tough in a particular way. it may sign occurs to modify the plan. |23|
INDIA | WWW.THECEOSTORY.IN March 2020
BRAND
OF THE YEAR
2020
FIDROX TECHNOLOGIES PVT. LTD. Enriches The Customer And Employee Experience Through Progressive Technology
RAJ GOPAL
CEO
Contributing to the growth of organizations and caters to their needs in the phase of challenges, Fidrox Technologies Pvt. Ltd. is a Solution provider in the IAM segment leveraging both internal and partner products to meet the enterprise customer needs. Raj Gopal is the Founder and CEO of the Company. Under his stewardship, Fidrox aims to provide an everlasting experience to their customers and it proves to be a trustworthy companion for them.
Catering to the wide spectrum of clientele, Fidrox focuses on large enterprise market segments and envisions to bring value to the table.
Fidrox offers specifically 4 portfolios to their customers that focus on enhancing customer and employee experience. • Identity and Access Management solutions that comprise of the entire ecosystem, including software integration of all subsystems into a management layer, providing various analytics for large enterprises. • Products of their own that focuses on IAM, collaborative and productivity areas. • Communication and signaling services to the railway along with Enterprise IT services. • Facial recognition based solutions are hot and has plethora of solutions on this technology platform.
On gaining the trust of clients, he says, “We take up work that we can deliver and have been doing so since inception. We will politely refuse which we believe is not our forte.”
INDIA | WWW.THECEOSTORY.IN March 2020
The CEO says, “We work with large enterprise and have been fortunate to work at a global scale. Our portfolio brings in a lot of value to large enterprises.”
SYNCHRONIZING WITH THE LATEST NEEDS To walk with the latest is pivotal and essential to upgrade the standards and meet the requirements of clients. Fidrox’s portfolios are extremely relevant to the needs of today’s large enterprises and largely horizontal in nature. It is a 5-year-old enterprise set up to serve the needs of emerging enterprise challenges, which provided an opportunity window. |24|
Raj Gopal says, “Perhaps, as we speak, there are not many organizations that provide the capability that we have, to address the market needs.�
MANU THOMAS CFO
RESEARCH AND DEVELOPMENT Knowing the intricacies of the market and to match with the existing standards become the need of the hour.
KRUSHNA KUMAR COO
FEATHERS IN THE CAP A plethora of efforts and a behemoth hard work have made their journey of success quite interesting.
Fidrox came into existence after in-depth research on emerging trends and challenges and an opportunity that it threw and they quickly got into developing solutions and also partnered with large technology players to leverage their products/technology to deploy solutions that helped them to establish themselves as an organization. They use social media for branding and awareness of their solutions.
Fidrox has been fortunate to have a good start and has been a profitable entity over 5 years with a good growth story. They have grown in revenues and people. They have extended their reach with offices in the USA, Europe and Singapore in addition to India. This has been possible due to their growth in the client base across the globe.
THE INITIAL DAYS Fidrox was lucky to start with a customer opportunity, and hence they had a good launch and have successfully evolved as an organisation.
FUTURE PLANS For the future of the Company, they have set a multitude of goals to achieve.
Promoters of Fidrox have been fortunate to have good exposure in their professional life of an average of 25 years with large enterprises in leadership roles that came in handy while setting up and planning the new enterprise. With good financial discipline and focus to implement our strategic approach to tap the emerging challenge paid off and were able to establish as an organization.
Short term plans are to continue to strengthen their implementation of a market strategy that they draw up every two years. Long term plans are to establish Fidrox as a leader in IAM space to develop more products that can automate further growing needs of this industry. |25|
INDIA | WWW.THECEOSTORY.IN March 2020
NOURISH ORGANICS HELPING YOU MAKE THE RIGHT FOOD CHOICES
SEEMA JINDAL Founder & Managing Director
W
e have all been to supermarkets and waddled across the veggies and fruits section, picked up fresh-looking items without a second thought. As they look fresh, many wouldn’t even wash them before consuming. A large number of researchers have claimed that these bright fresh looking veggies and fruits are seriously impacting our health. Tons of conventional foods are burdened with toxic chemicals, pesticides, GMOs, artificial supplements, and harmful preservatives. Statistics reveal that healthy composure in conventional items has degraded up to 76% since 1940. That shows there’s hardly the stuff of goodness in that bite of the apple! On the contrary, organic produce is nutritionally denser than its conventional counterparts. Let’s meet the team of Nourish Organics which aims at making healthy eating easier for the urban population through sustainable, organic food. Started in 2009, Nourish Organics is a clean-label packaged foods company. The company aims to eradicate health issues, improving the health of citizens by creating awareness about organic and healthy food products. THE MAKING OF NOURISH ORGANICS Nourish Organics was born because of necessity. When serious health complications grabbed closest family members, Ms. Seema Jindal Jajodia, the founder of Nourish Organics shifted the choice of consumption to a healthier alternative both for herself and her family. Her understanding of the space allowed her to develop products that make eating healthy easier for the fast-paced urban population. WANT TO KNOW MORE ABOUT THIS PROMISING COMPANY? Here’s an extract from our conversation with the founder to bring you some exclusive insights on who they are, how they work, and what they believe in. Here’s a quick glimpse. INDIA | WWW.THECEOSTORY.IN March 2020
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QUALITY IS MORE THAN MAKING A GOOD PRODUCT. HOW DO YOU ENSURE SUCH SUPREME STANDARDS? “Our state-of-the-art manufacturing unit at IMT– Manesar, on the outskirts of Delhi, provides us the facility to produce. We follow stringent organic and food quality along with safety standards at our factory, ensuring the world-class quality of our products. We are an ISO 22000 certified facility. ”
WHY ARE PEOPLE SWITCHING TO AN ORGANIC DIET? “As Indian consumers, we are becoming more and more conscious of our health. Organic ingredients and handmade food, serve as a promising alternative for machine-made and processed food, made from high amounts of chemical infusions. This has an ill impact both in terms of self-consumption and on the environment. The affinity of an individual towards the consumption of organic food items highly depends on their awareness level, accessibility and availability. We are constantly innovating to bring out newer products to suit the health needs and taste buds of our population.”
HOW ARE YOU REINVESTING INTO THE COMMUNITY? “At Nourish Organics, we understand and appreciate our duty towards the society we are a part of. A socially responsible and sustainable approach is the bedrock of our corporate vision. We show this commitment by adopting an inclusive outlook on our operations. We also connect with farmers’ cooperatives at the grass-root level and buy our raw materials from several women’s self-help groups, providing them ample opportunities to expand. For example, the brown rice that we use in our Brown Rice Snacks is processed by a group of women who work in rice fields near Paonta Sahib. We also work towards providing gainful employment to women from surrounding villages by engaging them in our factory activities.”
WHAT IS THE RANGE OF ORGANIC FOOD AVAILABLE WITH NOURISH ORGANICS? “A wide range of healthy food is available here, focusing noteworthily on natural food. You can find several healthy foods that fit for various diets like gluten-free, organic or vegan. We make 6 categories of products, breakfast cereals, snacks, cookies, nutrition bars, nuts & seed mixes. Nourish Organics is certified by USDA, Intertek, India Organic and United Register of Systems. We can find the products in popular modern trade outlets, including FoodHall, Nature’s Basket, WH Smith, and general trade retailers, across major Indian cities like Delhi- NCR, Mumbai, Pune, Bengaluru, Hyderabad, Panjim, Chennai, Chandigarh, Kochi, Kolkata and parts of Rajasthan.”
As a country moves towards a healthier alternative, it ensures a rise in the consumption of natural foods. There has been a significant shift in eating habits, lifestyle, and level of awareness. In the long run, as people become more conscious, markets will experience a significant rise in demand for organic items. Right education and awareness will further convince people to shift to organic produce.
IS THE COMPANY AVAILABLE ONLINE AS WELL? “Nourish Organics’ primary motive is to provide the right healthy organic food online at your fingertips. One of our basic thought processes is to give successful organic food items for a healthy wellness life. If you don’t have time to shop for healthy food, then buy it online. Try it and you find that Nourish Organics is one of the best shops for all your grocery needs. The brand is available on e-commerce platforms like Amazon, Flipkart, BigBasket, Milk Basket, Daily Ninja, and its official website.”
Now it’s all there for you. Organic products are much better for your body, suitable for the environment, and great for animals and communities. Make a switch from conventional to organic and be a part of the better change.
CONSUMERS HAVE BEEN APPRECIATING THE QUALITY, HEALTH BENEFITS, AND THE FLAVOR. HOW DO YOU ENSURE THESE CONSISTENTLY? “We make products from delicious & wholesome ingredients, grown organically, free from harmful chemicals and pesticides. We ensure to suffuse with invaluable oils, natural antioxidants, and wholesome fiber, creating a multitude of positive effects on the body from healthy hearts to weight control. Superfoods like flaxseeds, pumpkin seeds, sunflower seeds, nuts, and fruits combine to give you a high-powered dose of Essential Fatty Acids, Omega Oils, and proteins. Nourish Organics is about helping you make the right food choices. No tedious cooking, peeling or roasting! We have an array of ready-to-eat snacks that work for you and your body at all times, even on-the-go.” |27|
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INDIA | WWW.THECEOSTORY.IN March 2020
8
TCSM Review
MISTAKES FIRST-TIME FOUNDER MAKE WHEN STARTING
A BUSINESS
avoid mistakes, try to talk with potential customers to know their issues or needs.
I like jerry Allocca quotes, “creating business it’s not about selling. It about creating value for your audience.” That’s also thinking of our new founders. They become loyal to businesses to create a better future with the help of a great idea. they are possessed with passion and grit to cross the limit and do something new which hasn’t thought yet. Once they become to win the battle, they really change the world. So, you are becoming excited to start a new company. Best of luck with that.
TAKING WRONG ADVISE Taking wrong advises will send you in hell. A lot of business becomes a success by interrupting some other business. When you are going to start the business. At the time, so many people will give you plentiful advice. But the majority of the pieces of advice are wrong. They only want you to stop your business. So, what can you do to save the business? If someone is advising you just ask them what is the source? Try to find those sources by it yourself and research them.
For your information new founder also makes so many mistakes. Eventually, they have to shut down the new innovative business. Do you want to know? what kind of mistake they make the first time. so, let’s just have a glance at those common mistakes so that in the future, you are not going make.
IGNORING CONSTRUCTIVE FEEDBACK One person who had the same issues in the past, he was so much busy to build the product. Due to some minor issues, their product wasn’t becoming the best seller. In the end, he had to hire a business expert. The business expert would take their customer and reviews and suggest the founder make the product. what I want to say that the founder should be taking care of feedback from a venture capitalist or customer who has been engaging with your firm for a while. Feedback is key that will help you improve your product.
IGNORING MARKET RISK One of the biggest reasons to fell down the business when you avoid market risk. So many founders who focus a lot to emphasis perfecting their technology which is a good idea. in this era, founders are becoming passionate about technology. But not giving enough attention to making a product or delivering business, it can create issues. max finger and Oliver Samwer have explained in their own book. “Many startups burn through a lot of cash with a product or technology searching for a solution.” It is so true, it isn’t technology that will kill your business, it is marking value that makes your innovation to die. The author has said that the best way to
INDIA | WWW.THECEOSTORY.IN March 2020
GOING TOO FAST As you have heard from the people if you have an idea, just start and go fast to get the right place. Sometimes it
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is a good idea. However, you must have seen businessmen who grew fast and fell down overnight. You can run the company too fast until your company understands customer needs. Trying to grow fast, new businessmen make a lot of decisions at the same time, in the end, they cannot even focus on one decision, this habit is very harmful to new business. Matt Rogers says, the new entrepreneur should be taking one step at a time and celebrate the major accomplishment. Once your company come on the right track, you could make decision as much as possible.
OVERESTIMATING THE CHALLENGE OF SEED FUNDING Raising seed capital, it is not tough. So, the company’s owner cannot be self-congratulatory that hot seed has invested. A lesser number of businesses have ever achieved success due to their right names in the cap table. One more important thing, you have to aware of the all funding policy as well. Underestimating the challenge of raising series a funding Series funding is very effective for a new business where the business owner has the ability to move beyond bootstrapping to creating their new version. The advent of a relationship is very important for the firm’s success; it marks as well. The owner of the company has to increase the game to entice Series financing. According to entrepreneur.com, an entrepreneur should have a great team, a true understating of acquisition costs and revenue matrices, a real product roadmap and may others like that.
HIRING THE WRONG TEAM As you know how much import to hire a team for a company. having a good team company makes you proud but if you don’t have, you may no longer survive in the market. Recruiting the wrong team, it will cost you a big amount of money and waste your important time. in the end, you have to replace them by hiring someone else. I know that starting a new company after hiring employees, it would be hard. So, my advice is for a new one, do not hire little Knowledge people. For your information, here I am not saying that you don’t hire freshers. What I want to say hire those people who are passionate about the job.
MENTAL FATIGUE Founders or business owners feel enormous stress. Well, it is natural because as a founder you work 80 to 90 hours work week. Also, you don’t care about day and night even sometimes you work when you are under the weather. Founders are often overworked and most weird thing alone. as a founder, you have to care about something which is not related to work so that disappointments do not occur as a crisis point. A lot of people say that beginning time we should not take interest outside. It is a weakness, but it’s absurd.
“I’d rather interviews 50 people and not hire anyone than hire the wrong person.” Jeff bozos |31|
INDIA | WWW.THECEOSTORY.IN March 2020
BRAND
OF THE YEAR
2020
IS ONE OF THE FASTEST GROWING NEXT GENERATION TECHNOLOGY COMPANY OFFERS INCREDIBLE IT AND OUTSOURCING SERVICES
B
y helping companies to ascend the acme of excellence through exceptional IT and Outsourcing services, PROBOX. carved a niche in the business world. Headquartered in Mumbai, PROBOX is one of India’s 10 Most Trusted Brands and the Fastest Growing Fast Forward Technology, Consulting and Outsourcing Company.
PROBOX is a Proactive, Progressive and Forward-looking Organisation with a clear vision and sound philosophy to equip itself to meet all the challenges, follow the contemporary approaches and bring excellence in customer services. Covering PAN India, it occupies almost 58 locations of support. They deliver this Technology expertise through a full life cycle model of professional, managed, and support services, including strategy, consulting, implementation and design. By taking the time to deeply understand how their clients define success, they help them harness technology advances, simplify IT complexity and optimize their environment while enabling future applications, user experiences and revenue models. The company was founded with a clear focus on providing Enterprise Support Services to its clients. Year by year, the organization grew stronger and each passing year, is a testimony to its success. The trust and branding develop over a period of time, is a testimony to their successful management style, and it is an important milestone in their journey. As the organization grows older, the Operational processes get streamlined, relation with the clients gets strengthened and Organization gains more experience. When it comes to any Organization and Business enterprise, each anniversary serves as a Branding opportunity. The age of an organization is a thing to be proud of and it requires great skill, suitable Government Policies, good Market Response, crucial Partnerships and Loyal Clientele in order to stay afloat in a dynamic business environment. INDIA | WWW.THECEOSTORY.IN March 2020
RAJESH KUTTY
Founder & CEO
Durability, reliability and trust are the values that make an organization successful. As the age of an organization increases, the responsibility of the Organization also increases, as people expect nothing but excellence in service delivery. PROBOX WORKS ON THE FOLLOWING PRINCIPLES: • Exceeding Customer Expectations In businesses, it is not just enough to meet the customer’s expectations. The fact that these expectations are constantly changing, companies |32|
must then be always a step ahead. It is also noteworthy to know that oftentimes, the expectations of customers are set by the competitors. Hence, they stay ahead of the competition by being updated with new initiatives and suggestions based on customers’ feedback and current industry trends.
THE CLIENTELE It is an eventful journey for PROBOX and the Company, has expanded into several verticals, gained new clients and has created a mark for itself in the service industry through the right blend of Technology and suitable Manpower. They serve some of the blue-chip companies, which spread across the Geographies in India. While delivering quality service across 14 cities, PROBOX aims to be the preferred choice for enterprise support services across the globe.
• Consistency in its deliverables Consistency is probably the most difficult challenge to achieve. Great customer service must be delivered to all customers, across all business channels, 24/7. Each and every experience of each and every customer must be equally good. In research conducted they found that customers do not care much about singular touchpoints. What affects customer satisfaction are cumulative experiences across multiple touchpoints across multiple channels over time. Consistency can be achieved by having clear-cut policies on delivering great customer service. All employees must be made aware of these policies and strict implementation of these policies must be adhered to.
They have been catering to the industries with their Multiple IT Services Solutions, be it Pharma, Automobile, Manufacturing, e-commerce, Banking & Finance. The clientele can only be increased and satisfied when the Company follows the Market trends and synchronize with it. SYNCHRONIZATION WITH THE TRENDS For the growth plans of their company, they will positively manage through today’s challenging environment, just as they have positively navigated through challenging moments in the past. The experience they deliver in their service to customers, the strength and equity of their brand, and the primary reason for their current and future success is because of their team’s enthusiasm, which is incredible.
• Employing Skilled Customer Services Professionals As more businesses focus on customer service, the demand for skilled customer service professionals is on the rise. Hiring such employees is one thing, but retaining them is another. PROBOX has a structured program to teach and train newly hired employees about the company’s policies, values, culture and practices in dealing with customers. Additionally, considering that customer service is one of the most stressful jobs, PROBOX also provides benefits that offer work-life balance and support lifestyle activities that can reduce stress and boost productivity.
Keeping in mind with their vision 20:20, they have a very focused approach towards Business Growth’s Objectives, and simultaneously keeping Business Strategy – simple, feasible, realistic and achievable with a strong commitment goal.
• Creating a Customer-First Culture The long-term solution to achieving consistency across all business channels is to instill a customer-first company culture. A customer-driven culture can be described as having a distinct appreciation for customer service, understanding the impact of their service and are willing to go out of their way to meet customer needs. In order to cultivate this culture, PROBOX emphasizes on the hiring and training process. The employees must able to see the company’s vision, fit into the culture and work with the PROBOX to achieving the PROBOX’s goals. Employee retention is also a key factor to success. Staff turnover not only affects the internal aspects of the business, but it is also not good for the customers. Dealing with the same person develops trust and is a good way to build long-lasting relationships.
MILESTONES AND ACHIEVEMENTS At PROBOX, they have aspirations of ‘standardize ways of working’ across the entire Organisation in order to realize efficiency benefits. They are an ISO 9001 and 20001 certified Company. Resilience, adaptability, proactive and people-centric approach, define their commitment to their customers and enable them to create a constant flow of happiness for the team. Experience has shown that the key to developing, implementing and maintaining a ‘Global Service Delivery Model’ lie in the hands of people. Therefore, appropriate training, backing up support and the right work culture forms the Organisational structure, which has been the essential starting point.
It is difficult to thrive, much less stay ahead of the competition, in today’s market. But having exceptional customer service makes this possible. The good starting point is to focus first on the employees. Satisfied employees mean satisfied customers.
Probox’s Global IT Services Delivery Model works on their in-house defined framework called PROFECT, which has been created in line with global IT Services’ existing framework with certain changes keeping in mind the ever-changing Customer Services Expectations.
PROBOX prides itself on delivering high-level customer service. |33|
INDIA | WWW.THECEOSTORY.IN March 2020
BRAND
OF THE YEAR
2020
EMERGING INDIAN BRAND IN THE FIELD OF TAXATION, AUDIT AND ASSURANCE
T
Is it a bird? Or is it a plane? | No, it’s a Consultant!
he well-known remark shown above used to describe the world-famous superhero Superman is no less relevant for Consultants nowadays. Many atime, businesses are stuck to a place where there seems no way to ensure their growth. Then, the business leaders reach out to firms that are efficient to render the required support in the form of consultancy and compliance services, in turn, contributing to the growth of the client’s pursuits.
However, in India this market is mainly divided into business fragments, one being the Small Consulting Firms (SCFs), whose services are diverse and are available at a comparatively low cost, but bearing no brand value or quality assurance to them. On the other hand are the Multinational Big Consulting Firms (BCFs), with strong brand images, providing a different array of services through their specialized departments. However, the cost factor associated with availing services from such BCFs is pretty high, piercing a hole through the budget pocket of the companies availing their services. In such a scenario, ‘RAH’ has entered the market as a middle path for the clients, offering the best in class services at a reasonable price. The proficient consultants of the Firm have been advising their clients on various matters related to Income tax, Excise, Customs, VAT, Service Tax, GST, Customs, Foreign Trade benefits, State Industrial Policy incentives, etc. Further, RAH is also engaged in imparting Back Office Support (BOS) Services to its clients, helping them outsource their Taxation (Direct and Indirect) and Payroll compliances and have more focus on the core of their business.
Founders
Kush Chitkara
Partner
Anmol Wadhwa Partner
When asked, the Key Officials of RAH, Anmol Wadhwa and Kush Chitkara stated, “In the last few years, RAH has gained the reputation of a renowned firm that has worked on multiple assignments varying from Tax structuring, Due Diligence, Tax planning, GST Impact Analysis and Implementation, Tax Consultancy, Project Imports Handling, Payroll compliances, Customs, Auditing & Assurance, etc. Our firm has also been rendering its consulting services pertaining to the DGFT and providing assistance in deriving benefit under the Foreign Trade Policy.”
A BRIEF ABOUT THE KEY OFFICIALS
ANMOL WADHWA- PARTNER Mr. Wadhwa is a Chartered Accountant from ICAI and a professional level candidate in ICSI, India. He possesses the experience of over seven years across different verticals like Finance, Accounts and Taxation including approx two years of experience in ‘Ernst INDIA | WWW.THECEOSTORY.IN March 2020
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and Young LLP’. He is proficient in handling Direct and Indirect Tax compliances and providing Consultancy in the said subjects. He has also handled GST implementation for major names in Telecom, Electronics, FMCG industry, Manufacturing, Hotel, and other industries. KUSH CHITKARA- PARTNER Mr. Chitkara is an associate member of ICAI and has qualified with 42nd rank at all India level. He carries the experience of over six years in the ‘Auditing and Indirect Taxation’. He worked in Deloitte for approx a year in Audit profile whereas for approx four years in ‘Ernst and Young LLP’ in the Indirect Tax profile. Mr. Chitkara possesses extensive experience and core specialization in the field of Indirect Taxation. He has also handled GST implementation for major names across various industries.
working for a renowned firm- ‘Ernst and Young LLP’ to establish our start-up and RAH was our ‘only RAH (way)’. It was the utmost zeal to succeed as individuals, the ardor of building an Indian Brand in the league and determination to prove ourselves, that we dared to risk our jobs with good salaries to incept a Consulting Services Firm of our own and now, we think we have a chance to make something big and great, although there is still a long way to go. ”
MAKING PACE WITH THE LATEST MARKET TRENDS Addressing the need to keep pace with the latest market trends, the Key Officials of RAH Consulting Services explain that technology plays a crucial role and is a key factor when it comes to tax and other compliance services. They proceeded to explain, “Effective processes are the core strength of any successful business and technology helps in both laying and effectively executing such business processes. We at RAH are committed to crafting, implementing and sustaining effective processes to provide best in class compliance services to our clients, through the optimum use of technology.”
WHAT MOTIVATES THE EMPLOYEES TO WORK EFFICIENTLY? The Firm recruits, trains and motivates highly capable and sharp talents, who may deliver the best in class solutions to the clients. With the culture of perceiving problems as opportunities, the Firm nurtures its employees and turn them into beneficial assets. Considering the importance of regular training sessions for the employees, the Key Officials conveyed, “ We regularly conduct- Continues Learning Programs(CLPs) for our employees to sharpen their skills. The employees in our Firm are some of the brightest minds in the industry who bring about the stupendous power of teamwork. We have the cordial policy of ‘work hard and party harder’ to keep the spirits of our employees high, which motivates them to provide their level best to yield benefitsfor the Firm and our clients.”
RAH is engaged in providing Audit & Assurance, Tax, and Payroll compliance services to its various clients across different industries, which are mainly major corporates in the 500 Crore plus turnover bracket. On asking the secret to adequately handling such huge compliances, Mr.Anmol Wadhwa explained, “Use of appropriate and customized technology along with unique processes is what helps us achieve our goals and to make sure that none of our clients miss any deadlines.”
A ROARING SUCCESS The Company has acquired some notice able achievements. • Remarkable client wins, including major PSU’s and Fortune 500 companies. • Facilitated some ofthe clients to push the turn over near‘300 Crores’ per year. • Handling tax compliances for many wellreputedcompanies. • Though RAH is a new entry in the market, yet it has handled the GST implementation for major clients perfectly while competing with other leading consulting firms in India.
Further, referring to the current subject of the E-Invoicing System, Mr. Kush Chitkara highlighted that “At RAH we are also working to provide a cost-efficient solution to our clients, using our cloud-based platform through which our clients are connected already.” The Firm is ardent to provide realistic, optimum and fast services to its clients with apt use oftechnology. Such strategies aid them to provide optimum tax and other compliance services, helping them, in turn, to emerge as a major brand.
Revealing the short-term goal of the company, the key officials conveyed that they are looking to set and enhance their business process to become the next generation Consulting Firm. They also shared the long-term goal of emerging as the ‘Topmost Indian brand in the consulting services at a global level’.
STRUGGLE STORY Recalling the initial phase of their business, the Key Officials convey, “ We were in dire straights as it was hard to pay for the rent only. That time was really hard for both of us as we had stacked our successful careers |35|
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TCSM Review
HOW TO START YOUR OWN MANAGEMENT COMPANY? One of the most frequently asked questions to a successful event management director is “how did you get here in the business?”. There is really no magical recipe for being a successful person in business and to start out your own event management company. Every person has their own journey, but there are some key elements to their success. In this article, we highlight the major steps for how to start an Event Management company? If you are sitting in your home and daydreaming about the glamorous life of owning your own event management company, then it’s time to wake up and move further. Starting up and establishing any business can be crucial in this socioeconomic climate. Ultimately, to be successful in business, one has to face the reality of hard work, long days (and nights), and a whole lot of work in their plate. There is no time like the present to start your event management business. But before you get started and have your first customer, you need to do some pre-work. There are some major steps that you should follow to start your business. We’ll take you through each one so that by the time you’re done reading this, you’ll be better prepared to open up your own event management company GET EVENT PLANNING EXPERIENCE Before entering into the industry, gather some event management experience and the more event planning experience you will get the better the service you are going to offer your clients. This experience isn’t just limited to event planning skills either, any business requires skills and experience to make you a more rounded business owner. Jump at any opportunity to get paid or unpaid work experience. Use this to learn the things that work and the things you would do differently. If it is required then teach yourself about how to use tools that will benefit you as a small business. Today, many of the marketing trends available to expand any business so find these programs online and there is a wealth of video tutorials and written content present to help you learn how to use them. MAKE A PLAN AND BE CONFIDENT Before taking the action for beginning an event management company, make sure you have gained a lot of events and administration experience and you are confident with planning events independently. Identify the gaps in your skillset and work hard to strengthen these areas through paid work or volunteering at some events. If you need to keep costs down the planning part for yourself then, teach yourself the core skills that you will need. Learn things such as email marketing, survey tools, accounting programs, design systems, and website building for planning an event management company. INDIA | WWW.THECEOSTORY.IN March 2020
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COMPLETE YOUR MARKET AND COMPETITOR RESEARCH The first thing you need to establish is if there is a definite requirement for the services that you want to offer. Instead of just believing it is a good idea you need to do some actual research to confirm this. This information can be difficult to find and you will need to refer to lots of different sources to try to get a reliable picture. Look into public data, reports, and analysis on the web, talk to people and try to undertake a focus group and individual phone calls with those that you are looking to develop relationships with, to determine evidence of a need.
DIG INTO THE REALITIES OF STARTING A BUSINESS Think about how you are going to survive as it may take some time before money starts coming into the business and you still need to be able to pay your bills during this period. Many people start their business “on the side” during their free time, evening and weekends, whilst working for somebody else. This will obviously depend on the role you have currently to ensure that you are not in breach of contract – make sure you act ethically and fairly to your current employer. Discuss your aims with your partner and family to try to prepare everyone for the change of lifestyle and circumstances. Working for yourself isn’t the same as working for an employer. The buck stops with you. You are likely to work the longest hours of your life, working 80 plus hours a week is not unheard of for business owners. Also, no work = no pay. Your salary is directly linked to the amount of profit you can generate.
REGISTER YOUR COMPANY Making your company your own brand name is important but there is no point in coming up with a catchy name for your company if it’s not registered. Make sure you have completed all the documentation for the company and you register your company with the relevant body. For example, if we talk about the UK then you can simply register your company with Companies House. Certainly, by simply registering your company does not give you all the trademark protection, this needs to be done separately. You have to raise that brand name by your own hard work and skills.
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INDIA | WWW.THECEOSTORY.IN March 2020
TRANSPORTING CONSIGNMENTS
FOR BUSINESS CLIENTS
ALL ACROSS INDIA ADAPTING TO THE LATEST NEEDS OF THE MARKET: Implementation is not the only goal, keeping it updated with time is imperative. The team has adapted to the fast-moving world by changing and updating with time. It relies heavily on advanced GPS software with AI for route calculations and ETAs. Apart from that, the company uses ERP software called E-fleet and DASPL for the day to day workings.
BRAND
OF THE YEAR
2020
Every single transaction no matter how small, even a voucher is made with computer systems and entire data is available at the click of a button with the help of ERP software. Moreover, it has servers powering multiple computers which ensures a streamlined environment for all users and easy management for the company. AN EDGE OVER THE PEERS: Sandeep Logistics PAN India network is a unique selling point. The company welcomes any kind of good/reasonable logistics work. Due to the presence all around the country, there is a policy to accept every work ruling out the hindrance of geographical location. Next in the line is their tacit knowledge and meaningful reports. Many people might have data stored in their computers but those who make better sense out of that data are the ones who propel forward in life. The skill and experience of the team keep the company ahead of others. Moreover, the company makes the best use of technology. Sandeep Logistics has an advanced GPS, ERP, Computer Servers and Data In a conversation with the team of Business Connect, Mr. Sandeep Kaliraman and Mandeep Kaliraman (CEO and EO respectively) share a mindful business practice to remain in the game and take a step forward
Sandeep Kaliraman (CEO)
“When you’re a small company, banks do not provide limits (working capital) that easily and that is a challenge faced by all new businesses. We stayed dedicated to our business and never took the money out of our business cycle. Although, it might be tempting to make expenses and buy a new flashy personal car. But if you can refrain from taking out money from the business, you’ll do fine. Basic learning is, never do any malpractices and always control your personal expenses in the beginning. Never take money out of your business. Secondly, we constantly keep on finding better ways to remunerate drivers and research into it. Whether a monthly salary satisfies them better or per km salary. Similarly, research into diesel using sensors and finding loopholes where we may be cheated by drivers and damage control. These are the kind of research that forms a part of our business.”
Sandeep Logistics is a logistics company primarily working in the car carrier segment with recent expansion in the container segment (spare parts, transmission, etc). The company aims for the ultimate satisfaction of customers and deliver factory condition products to delivery points with special concern for drivers and is working smart to grow into a 1000 vehicle company. INDIA | WWW.THECEOSTORY.IN March 2020
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A LOOK INTO THE WORKING LIFE OF THE CEO AND THE EO. Sandeep Kaliraman (CEO) He is the founder and the soul of the organization. He started this business after completing his graduation and to date work equally hard as he did on his first day. Sandeep has been interested in how things work and for the same reason, he started this transportation. One day he saw these huge vehicles and wondered how they transported cars, upon researching he liked the work and started working in 2008. The rest is history. He is the first one to enter the office and at last one to leave with the exception of days when he is traveling for work. Mandeep Kaliraman (EO) He is the younger brother of Sandeep Kaliraman. He follows a passion for cars and therefore was intrigued by the transportation of cars, resulting in him working here. He has received awards like OPJEMS Scholar of the year 2018. He believes that one should always be accessible to employees and advises them to contact him directly on his personal number should a problem arise. He also looks after the overall operations and Business Development. A NETWORK OF CLIENTS: The client’s list includes some of the well-established names like Maruti Suzuki India Limited, Hyundai, Kia, Toyota, Mahindra, and Mahindra, etc. They need no introduction as entire India knows well about them.
Mandeep Kaliraman (EO)
ENSURING THE UNBREAKABLE FAITH OF CLIENTS: The only way you can ensure faith and trust amongst clients is by providing quality service. That includes delivering within transit time along with damage-free cargo delivery. Apart from that, when companies put up special demands and requests, the team always adheres to them even if that means putting in extra hours including the CEO and EO present from early morning to late night in special circumstances. Mahindra: Testimonial “We at Mahindra truly value your patronage. We will work closely to further strengthen this relationship in the years to come.” Signed by Anand Mahindra himself.
RE-BUILDING ENERGY: Holding quarterly review meetings have helped the company increase its efficiency. To educate employees and give them the power to make a constructive and positive decision, there is a motivational speaker at the meetings. This practice ensures that the employees are fully recharged and focussed.
Tata Motors Bandhan (Trucks): “Thank you for trusting in your business journey and valuing our relationship.” SHORT TERM AND LONG-TERM PLANS: Short term plans include grasping new FMCG and E-commerce companies for our container segment. The company has already secured a contract with Amazon and Delivery and are planning to expand that segment similar to our automotive logistics vertical.
Of various achievements and milestones of the company, here are a few: • Crossed 66 crore turnover and hoping to get it 100 plus in 2020-21. • Maruti Suzuki: Awarded Quality Deliver – East Zone in the year 2017 awards by Maruti.
Long term plans are to have a sustainably profitable business with special concern for drivers while growing to a 1000+ vehicles company. |39|
INDIA | WWW.THECEOSTORY.IN March 2020
BRAND
OF THE YEAR
2020
Jatin Bagga (Director) (Director) SHEEBA INDIAIsh Bagga PVT. LTD. Jatin Bagga (Director)
Ish Bagga (Director)
LEADING MANUFACTURER, IMPORTER & EXPORTER OF AUTOMOTIVE, INDUSTRIAL AND FMCG PRODUCTS
JATIN BAGGA Director
ISH BAGGA Director Jatin Bagga says, “Our car, motorbike & scooter cosmetics range showcases best care products for the segments starting from a quick and easy clean to a much deeper complete showroom shine. We have products pertaining to every requirement.”
The automotive industry renders a significant contribution to the economy across the globe; and it is regarded as one of the world’s largest economic sectors by revenue. Catering to the needs of the ever-increasing population, the automotive industry has brought a dynamic revolution. Incubated in the year 1990, Sheeba India Pvt. Ltd. is one of the leading manufacturers, importers & exporters of automotive, industrial and allied products in India with an experience of over 25 years in the manufacturing field. Jatin Bagga and Ish Bagga are the directors of Sheeba India Pvt. Ltd.
SHEEBA INDIA PVT LTD
SHEEBA INDIA PVT LTD
Moreover, the Company also offers universal products to maintain the original look of these surfaces. Their product range includes polymer sealants and waxes formulated to provide long-lasting shine and protection, rubber, vinyl and leather conditioners, degreasers, rust removers & premium detailing products. For cleaning, they offer high-end car washes, pH balanced cleaners and glass cleaning products along with imported quality products like microfiber towels and brushes. Apart from car cosmetics, the company has also earned the first-class reputation of excellence in the manufacture of cleaners for engine components, rust preventive solutions and advanced surface greasing products.
After in-depth research and analysis, Sheeba developed and produced the best in class automotive care. Presently, they are manufacturing a wide variety of advanced and innovative products for different sectors like Automotive (Car & Bike Care Products), Industrial (Aerosols) & Value-added Products (Shoe care, dry wash, cleaners, degreasers, component dresser etc.). Presently, they are catering to over 15 states throughout India. INDIA | WWW.THECEOSTORY.IN March 2020
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They offer products for a wide variety of customers, ranging from individual to global corporate to small niche businesses for which they present a large array of products in different packaging, starting from sachets (10 mL) to bottle (100 mL to 1L) to gallons (5L).
the same notion, they follow DMS procedure i.e. in-house research and development, in-house manufacturing and their own systematic sales channel to ensure quality products. Their own development and manufacturing facilities provide them power on the market and an ability to react promptly in response to customer requirements. They see themselves as an innovative company that develops, manufactures and markets auto care products and suitable accessories for cleaning, care and conditioning of surfaces with a focus on vehicles. Through the highest quality, and a price policy in the nominal range and through environmentally proactive and innovative products they strive to promote SHEEBA as a powerful brand. They see customer orientation and readiness for innovation as core components of our corporate culture.
SHEEBA’s Auto Care Products include Scooter & Motorcycle complete body Polish, Multipurpose: Dashboard, Bumper Tyre Polish, All in One: Multipurpose Liquid Polish, Car Wash, Glass Clean, Carnauba Car Wax, Protect All: Multisurface Polish, Clean All: Multisurface Cleaner, Leather & Vinyl Polish, Tyre Shine, Dashboard & Interior Polish, Scratch Remover-Rubbing Compound, Car Polish-Quick Wax spray, Throttle Body, Choke & Carburettor Cleaner, Rust Protection Spray, Liquid Grease Spray, Moly Grease, Engine Flush, Chain Lubricant, Chain Cleaner, Chain Cleaning Brush, Tyre Cleaning Brush, Microfibre Wax & Polish Towel, Microfibre Towel, Brake & Brake Parts Cleaner, De-Greaser, Component Dresser, Dry Wash, All in One Sponge Polish, Windscreen Wash-Super Concentrate, Car Care Kit, Bike Care kit, Premium Liquid Wax and Showroom Finish: Liquid Polish.
FEATHERS IN THE CAP After putting in incredible efforts, the Company is heading towards wonderful success and achievement. The most recent chapter in their success story has been especially accompanied by extensive expansion activities. The company undertook the renewal of the building, located at one of the prime locations of Delhi. The company is focusing on the setup of a bigger plant and will approach the OEM’s for approvals. Also, they are working on importing Lubricants & Greases business for future expansion and will make a good venture in the coming years. With that, SHEEBA sets itself to meet global challenges with a commitment to deliver quality products.
To ensure the auto care products available nationwide, they work in close cooperation with trading partners from specialist wholesalers and retailers, the DIY sector, online and the service providers. All their products are available online through major online portals like Amazon, Flipkart, Paytm, Snapdeal and many more. Products are widely available through distributors and dealers on retail platforms in major states and cities around India. Also a number of videos & posts made by customers are available on Youtube, Facebook, Instagram and various social sites for SHEEBA products which have crossed over millions of views.
MESSAGE TO THE READERS “We aim to focus on customers, growth, innovation and efficiency to become a leader in the auto care and accessories field. We are committed to providing value to our individual customers. At SHEEBA, we always think from a buyer’s point of view. We believe that quality, packaging, price all three parameters are taken together, make any product a bestseller, as a result all our products are best in quality and value. In today’s time the market is heading towards cost-effective products, each and every product while development is considered to be user-friendly in terms of buying or application. We are constantly concerned about delivering quality products, therefore, we always test each batch by systematic checks before sending it to the market. We take our responsibilities gravely and hence, take all necessary steps to improve our quality, performance and strive for the development of our organization in order to succeed in the industry.”
KEEPING ABREAST OF THE MARKET TRENDS In this competitive era, you have to keep a close eye on market trends. Ish Bagga says, “Up-gradation is a regular process at our unit. Apart from car accessories, we are manufacturing bike & scooter care, leather care & Value-added service products, which include polishes, cleaners, coatings and detailing products for different surfaces.” They try to employ the latest technologies such as the use of Nano-technology driven products, and the latest techniques for packaging as well. They carry out the manufacturing process with the latest blending employing semi and fully automatic manufacturing units. Their mission is to provide a quality tailor-made bespoke service to every customer and aim to produce products that meet their customers’ expectations and strive to provide next-generation chemical technology by keeping abreast of automotive trends. RESEARCH AND DEVELOPMENT Without in-depth research and study, synchronization with the current trends almost becomes impossible. On |41|
INDIA | WWW.THECEOSTORY.IN March 2020
BRAND
OF THE YEAR
2020
Yeka Cosmetics
Bringing The Essence Of Nature In Our Personal Care FMCG industry is the fourth largest sector of the Indian economy, serving Household Products such as Food items, Laundry, Counter medicine and Personel care goods to people. Plastic goods, Stationary, Pharmaceuticals and consumer electronics are also categorized under the Fast Moving Consumer Goods industry(FMCG). This industry distributes the products to the customers at a high rate with a great level of innovation. Each company of the relevant field seeks to inspire and encourage people into buying their products. But today ‘Cosmetics’ has become synonymous to ‘Chemicals’ that has forced people to allow the toxins to enter their bodies out of no choice. ‘Aeka Herbal Cosmetics Private Limited’ has entered the FMCG industry with the motive of breaking the ‘myth’ that only chemically driven quick remedies can be efficiently effective. The company sells products by the brand name ‘Yeka’. ‘Yeka Cosmetics’ was established to provide delicate Personel care products which comprise herbs and oils, excluding the fear of chemicals entering our body. THE DIRECTOR OF YEKA COSMETICS, Nandhini Priya Nagarajan, recalling some Memories says, “Since my young age, I have been a regular buyer of various cosmetic products. I used to be mocked by my friends and family for stuffing my shelf with almost all types of skincare products. In spite of all the expenses, I found myself with no solution to my ‘acne problem’. But I was always exclaimed to notice the difference in my skin on the application of the natural home remedies. Slowly, I started converging towards the key ingredients being used by most of the leading skincare brands. I was struck dumb to see that most of the ingredients used, were harsh and toxic chemicals only. If someone is willing to use the products enriched with natural ingredients then such products are imported ones which are way too expensive and out of the reach of the middle-class people.”
NANDHINI PRIYA NAGARAJAN | Director
PAST EXPERIENCES Mr. Nagarajan is a law graduate from Madurai college with over ten years of experience in Civil Services exam preparation. She also ran a free of cost IAS study coaching center at Anna Nagar, Chennai. After multiple failed attempts to crack one of the toughest exams in India, she put it down to experience and relocated her career to enter the FCMG industry. But, Mr. Nagarajan is a confident and optimistic person, she conveys that she feels satisfied for having ventured into a new journey.
HOW YEKA HAS AN EDGE OVER ITS COMPETITORS
She further adds that this was the inspiration for her to include 100 % natural ingredients in the products rendered by ‘Yeka cosmetics’ that could be bought by the middle-class section at a reasonable price to fit in the budget. INDIA | WWW.THECEOSTORY.IN March 2020
• Vision to promote local herbs The company envisions to identify and promote obscured local herbs by research and utilize them as the |42|
key ingredients of its skincare products. Various herbs are yet unexplored which were successfully used by our ancestors to get rid of many skin ailments. This is going to be a cost-efficient program and then the company won’t need to import any ingredient from other countries. • Natural Ingredients to assure the care of ‘mother nature’ ‘Yeka’s Golden Glow Skin Oil’ has a blend of Organic Virgin Coconut Oil & fresh Damascus Rose Petals and is literally considered as ‘Miracle Oil’ by the customers. It is a one-stop solution and works incredibly for Lip care, Footcare, Stretch marks removal, Tan removal, Anti- Pigmentation, etc. ‘Yeka’s Moringa and Green Magic Herbal Hair Oil’ has incredible hair regrowing qualities. It is a perfect blend of fresh Moringa leaves with five other types of green leaves and 20 other key ingredients which help to regrow the hair even on the balded areas successfully. People who tried this product have appreciated and expressed their humble gratitude to ‘Yeka cosmetics’ for providing this magical hair oil.
Mr. Nagarajan says, “ We constantly emphasize our business peers to utilize the talent of Women folks and provide them with a chance to prove themselves as a beneficial asset to the institution.” • Ardent to satisfy our customers with quality products Satisfying customers with extraordinary products is the end goal of the company. ‘Yeka cosmetics’ is determined to suggest the best quality products as per the concern of its customers for which the customer executives regularly interact on a regular basis with their clients.
Most of the soaps in the industry use chemical ingredients or ingredients which aren’t native to our country. ‘Yeka Cosmetics’ realized the immense benefits of our own native herbs like Avarampoo, Licorice, Lotus, Hibiscus, Virgin Coconut oil, etc and curates every product using these Magical Herbs. Natural Handmade Soaps are in the Research & Development section.
NEW GENERATION BUSINESS MODEL Contradictory to the typical Business models, Mr. Nagarajan explains that they follow the New Generation Model where 90% of their work is done via Mobile only. From product photography to Video making, Poster designing, Marketing, SMS campaigning, Managing the sales report or Recording the expenses, all the aspects of the business are being performed via smartphones only. The ROI is also high when compared to the conventional marketing strategies as the company is able to reach the end customers directly through the cellphones where they spend most of their leisure time.
• Providing career opportunities for women empowerment ‘Yeka Cosmetics’ is a business that is absolutely run by women only. The three founders of the company are women who are persistent to provide other females with better opportunities to empower themselves. They are aware of the fact that talented women are not well equipped to work after marriage and child-birth. ‘Yeka cosmetics’ is willing to utilize the passion and talent of such women who are repenting on the loss of their financial independence and career objects. It is aimed to include such talented women folks in the team and help them provide an identity of their own and financial stability by working from home only.
MESSAGE TO THE ENTREPRENEURS “Being an entrepreneur is all about, being a jack of all. An entrepreneur must be aware of Finances, Accounting, People management, Logistics, Administration, etc. It is quite essential to love whatever you do to make it a huge success. One must be thoughtful about every aspect of the business. An entrepreneur should be familiar with all types of work be it the lower hierarchy or the Topmost decision making rank. And last but not least, One must never be afraid of ‘fail of success’ and always keep seeking the ‘Golden Opportunity’ to make a blockbuster career.” Mrs. Nandhini Priya Nagarajan
Around 10-12 such women are already working remotely under various designations from Content writers to Brand managers or Ecommerce Portal Managers to Customer service executives from different parts of the Country. The organization has planned to form 75% virtual office with the aid of communication tools. |43|
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