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Editor’s Notes STARTUPS, SUCCESSES, AND STORIES THEREOF
Startups are examples of human creativity and resilience. Emerging startups have always been a source of inspiration for all of us, even if we haven’t yet set foot in the startup game, even for those of us who are still in the planning phase. We look forward to knowing about innovative ideas that might some day change the world, because entrepreneurship and innovation always go hand in hand. Every successful startup has something unique to offer: in terms of products, services, delivery or management. This edition of The CEO Story focuses on such startups, especially those who made a mark this year. To learn about a variety of startups and what they offer, flip through these pages of awe-inspiring, true-to-life narratives of how they achieved their successes. Our highlight of the month, MilMila Tech, is a lesson in innovation and resourcefulness that works to empower small and medium resellers in India. Marketing is one of the first challenges entrepreneurs face when launching their own business. Through Milmila, young minds gain first-hand experience of the marketing industry, and before they have even started out, they have an opportunity to be self-dependent and be “their own boss”. Milmila.com is a startup established only a couple years ago that is endeavouring to transform the current E-commerce scenario. It provides an effortless means for small and medium retailers to source products of international standards in the most cost-effective way, locally as well as globally. A Venture Capitalist-funded B2B2C E-commerce platform based in Bangalore, Milmila.com has taken an initiative to solve the sourcing problem for pan-India SME retailers (Online & Offline) and empower them with ondemand sourcing of products with better quality & design. Milmila.com offers proactive support to small and medium retailers, making the marketplace friendlier for them and more varied for the customers. The startup industry grows from enterprises like Milmila Tech, creating niches for further startups to grow and evolve. Your journey to a successful startup might be just one inspiration, one success story away! For every aspiring entrepreneur, there are hurdles to be crossed, challenges to be conquered, and expectations to be met. We present this edition of the magazine in hopes to make it easier for you the journey of your entrepreneurship. We have had the fortune to interact with and know about these different ventures, that had their own struggles, successes, and stories to tell, and we present these to you: as inspirations and as examples. The mistakes they made, for you to learn from. The difficulties they faced, so that you understand what to expect. The values they uphold, for you to assess and reassess your own. You are what the success of your startup depends on. These success stories help you prepare, provide you with answers, and reassure you that you’re on the right track. The more you know, the better you can do. So, read on!
February 2020 Publisher Abhishek Kumar Dubey Editorial Team Rashi Saral, Yashika Sabharwal, Indranil Roy Business Head Ashish kumar Corporate Team Vikash kumar, Komal Verma, Priyanka Gupta, Sunaina Gupta, Rahul Kumar Data Research & Analysis Himani Rathore, Satyam Tiwari. Subham kumar, Aniket Finance Team Gourav Singhal Circulation Team Sonia Tiwari Creative Director Ashutosh Ojha Creative Team Rajat Pathak, Reena Kumari, Rohit kumar, Prince Shrivastav Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Ravi kant Singh Corporate Office 502, DDA 2, District Centre, Janakpuri, New Delhi - 110058 Ph. 011-41065208 Email: corporate@theceostory.in We are also available on:
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COVER STORY
TABLE OF
CONTENTS
MR PRASUN SARKAR
MILMILA TECH INDIA PVT. LTD.
2020
STARTUP OF THE YEAR
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18
20
PRAKASH BHOOTRA
BIVASH CHATTERJEE
EV TECHO ELECTRA MOTORS PVT. LTD.
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GRANULAR CONSULTANCY SERVICES
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26
RAHUL SHRINGARPURE
INDOGREEN ENVIRO PVT. LTD.
30
K.RAJA VIKRAM
AMIT RANJAN
KRV GURU
MEDTRAVELS
36
32
CHAITANYA G
FELIX THATTIL
PLAYTONIA
TURTLEDOVE TECHNOLOGIES CONTENTS
16 22
BENEFITS OF STARTING CAREER WITH FOR YOUNGSTERS
6 WAYS TO FIND INVESTORS FOR YOUR STARTUP
28 34
THE GOLDEN HOUR SECRET WAKING UP EARLY IN THE MORNING
THINGS YOU OUGHT TO KNOW BEFORE TRAVELING TO A NEW DESTINATION |7|
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EDITOR’S NOTEs COLLECTIVE EFFORTS OF EVERYONE IN THE COMPANY MAKE IT BIG
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MILMILA TECH INDIA PVT. LTD.
The B2B market in India is messy and unprincipled. Identifying Trusted B2B Customers who could collaborate and do quality transactions consistently was an issue. Also, there was always a middle man who helps to source the products globally. To eradicate the Middle Man and get the transparency in business, Milmila was born. Milmila is an invention to solve the major problems of B2B India. In September 2017, ‘Milmila Tech India Pvt Ltd’ was incubated by Mr. Prasun Sarkar with a strong objective to empower small and medium resellers in India. In a brief, MilMila Tech is a cross border social e-commerce platform, empowering the Resellers with thousands of unique local and global products to achieve a very handsome income with zero investment. Mr. Prasun quit Alibaba post 7 years of service in Hangzhou, China to start “Milmila.” He started with offline B2B, and today Milmila has a smart S2B2C Business Model with Direct Factory connect to help Small/Micro B2B buyers, Retailers & Resellers. It’s a platform for small/micro business people. Milmila is a Social E-commerce Platform for Resellers, Retailers & Young Entrepreneurs. Their tagline is ‘Enjoy shopping at wholesale price.’ Their platform provides an opportunity for small and medium sellers to grow their business online or offline. In spite of that Milmila empowers the young entrepreneurs in India in terms of self-employment, where a reseller earns min Rs 15000 per month. Milmila provides related training, including Online/offline and technology for the entire process. Apart from these, Milmila offers to the customers • Global & Unique Products - Milmila avails the best and unique global products in India, which are very rare. • Team Building Facility - Resellers can build a Team of shoppers or resellers to earn effortlessly. • Free Membership - Free and target based membership model (Trainee, Supervisor, Manager, & Partner) from day 1. Milmila is helping the youth of India to be independent, and they are growing deliberately in terms of fulfilling its objective to provide the income source to next generation youth & lower middle class. Usually their clients are small, micro whole sellers, small retailers, social resellers & young entrepreneurs and influencers. INDIA | WWW.THECEOSTORY.IN February 2020
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COVER STORY
A SOCIAL ECOMMERCE PLATFORM ‘ENJOY SHOPPING ON WHOLESALE PRICE’
MR PRASUN SARKAR CEO
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To be aware of the market trends and what’s happening inside, Research & Development plays a central role. Milmila’s dedicated team of R&D finds newer ways to be in proximity to innovation and creativity. Thereby, they keep inventing new Features, Functions, and Activities & Technologies, which surely escalate their business. Prasun Sarkar says, “Our philosophy is – “Keep inventing to learn from mistakes“. I personally believe that we learn from our slip-ups. Also, generally resolutions exist in slip-ups and problems. And, when we do the fact check or R&D, we usually get the slip-ups & resolutions.” Let’s unravel the struggling areas of the Company in the next section.
Milmila faces a series of detours in a multitude of phases. As, a number of startups born each year, but a few of them survive. Hence, to maintain the sustainability of these startups is not an easy job, but Milmila has a great team that believes in ups and downs. Following are the listed struggles of Milmila: 1. Quality resource – There is no ready resource for the S2B2C business model, which takes a long time to train and extract the quality & professionalism from the resources. Thereby, Milmila directs a special focus on mentoring and training to make the people deliver quality. 2. Transparency – People are emotional and diplomatic while it’s a question of employment or business, really tough to judge their next move, which makes things lengthy or failed most of the time. To combat this, they have implemented the philosophy of ‘Giving first – expectation second,’ which helps to create bonding and able to generate transparency. 3. Trust – Without trust, it’s impossible to grow any business, but this is one of the most crucial challenges that any startup faces, as Milmila faced.
How do you see struggles depends on your perception? A fixed mindset individual views them as roadblocks to their glory, whereas a person of growth mindset sees them as the stepping stone to reach the pinnacle of success.
They are still working on their seven core values, which are Customer First, Team work, Empower, Embrace Change, Passion, Honesty & Commitment to overcome this, and we believe time will make our success.
MATCHING UP WITH THE TRENDS Keeping a synchronization with the fluctuations in the market is imperative. Milmila is quite robust in local and global sourcing; their sourcing team is very specific about the requirement. They don’t want to be categorized as junk listing e-commerce company. Milmila’s efficient sourcing team makes sure that the goods are getting listed, which match with the quality and fit of the current generation resellers’/buyers’ requirement and with the basic needs like – Quality, Trend & Price.
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COVER STORY to employees’ contentment. In my view Prasun states, “Both management and employees have an important role to play in ensuring a positive ambience at the workplace and eventually job satisfaction”.
From the node of challenges, let’s navigate through the strongest node of any organization that is ‘Workforce.’ It becomes pivotal for organizations to motivate their team, and looks after their needs professionally. To keep employees content, they work on three quintessential things: 1. Why people should join Milmila? • To Fulfill their dream • Freedom on contribution • Transparency on performance 2. • • •
What people need apart from salary Recognition Empowerment Comfortability
3. • • •
What Milmila can give to the people? Platform to perform Knowledge Mentoring & Guidance
A motivational push is all what you need to step out from the comfort zone, and do something positive. Milmila encourages ‘Empowerment’ in the organization to motivate the workforce. Comprehending the term, there are no dominating forces, instead ‘You are your own boss.’ Secondly, take charge of your actions or ‘Own the Responsibility,’ which means be responsible for your success as well as failures. Thirdly, there is no good or bad company-You need to make it better. Employee satisfaction is of utmost importance for employees to be happy and also deliver their level best. Satisfied employees are the ones who are extremely loyal towards their organization and stick to it even in the worst scenario. Employees should be passionate about their job & responsibility; passion comes only when employees are satisfied with their job. They must be comfortable at their work and they feel to come office regularly. Few basic things they follow religiously to keep their employees always motivated:
From the last two years, their effort was centered towards keeping their people growing, empowered and satisfied, so they can make their work-place better. Listening to employees, respecting their views, helping and training on their challenging task and motivating them are the keys
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1. 2. 3. 4. 5.
Not only in professional life, but also in a personal one, Prasun Sarkar follows them.
Respecting employees’ view Listening to the employees Training in a timely manner Providing them comfortable work ambience Rewards & Recognition
Initially, they underwent a bundle of challenges for B2B offline business, and then they built the system, “I think the same or similar product does not exist in India yet. We have our own systems, we have been building from the last two years. And, that’s what we termed as Tech Company. We believe and always coped with the latest and advanced technology. Trust me technology can be the only solution to all hurdles,” says Prasun.
Apart from these, they took a few initiatives like Fun at work, Idea Sharing, Monthly Team Lunch Out, Outing, etc. Actually each and every entity likes the modesty and contented work environment, and their uninterrupted efforts persist to maintain the same.
The newer technology related services, which Milmila boasts of: • End to end platform(Supplier / Reseller or Consumer/MMCore-Backend) • Automated Unique sharing model • Team building and maintenance • Membership model • AFQ service – Global sourcing and enquiries • Social Ecommerce related Latest design (UI/UX)
Besides a good working environment, values and ethos are the cornerstones to walk on. Milmila upholds the highest ethical standards that echo their vision and reflect their identity as it would build a strong customer base. They are adhering to a certain set of values their work place, which are • Customer First • Team Work • Embrace the Change • Empower • Passion • Honesty • Commitment
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From the core of Company’s insights, let’s talk about the Corporate Social Responsibility of Milmila. The main and only social responsibility of Milmila is to provide the
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COVER STORY source of income to the next generation youth & lower middle class. The youth can not only be dependent on jobs in different sectors, but Milmila is also taking Indian e-commerce to a new height of the business. Milmila is a source and resolution to employment in the form of Business. One can earn and do the business with zero investment. They train them to be successful in their business as well. Milmila is growing with empowering new-age India.
MILESTONES & ACHIEVEMENTS WITH FUTURE PROSPECTS Just in 2 years, Milmila has built a strong and transparent platform where the seller can onboard its products to promote all over. Milmila is growing deliberately in terms of fulfilling its objective. Milmila owns 1Million+ registered users, 50000+ B2B Customers and Millions of resellers. The Company’s aim is to become India’s most trusted reselling social ecommerce by 2025. In the coming year, they believe in rapid expansion covering all pin codes in India (T2 & T3 focused) and providing income to 10 million Resellers by 2025. For the next phase, they have few undisclosed plans, which would be announced in a timely manner. Boasting of Company’s accomplishments, Prasun has an inspirational message for the readers, which says, “You must not stop trying if you even fail multiple times. Keep patience to overcome and think positive in negative scenarios. I believe in ‘Steady before your start’ & ‘Compete with yourself’ – Make things better than yesterday, deliver the best day after tomorrow.”
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TCSM Review
Benefits of Starting Career with for Youngsters
I
Startups
n India, after an accomplishment of graduation, one of the biggest concerns for graduates is an employment. Youngsters are usually in delirium whether they should go for corporates or startups. Few years back, there was hype for corporate jobs; still it is prevalent. But most of the intellectual students, without being a part of the race, are collaborating with startups. Students from IIT’s, IIM’s, and other eminent universities or colleges want to embark their professional excursions with startups.
There are numerous ventures which started on an extremely small scale, but now their expansion is breaking the limits. One of them is OYO rooms, started 3 years back; now, it has covered more than 120 cities in India. An outstanding and phenomenal growth, this small scale organization has shown with tremendous efforts of its team. Other renowned organizations which showcased the same growth are Flipkart, Amazon, Snapdeal, and a list goes on.
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Startups hire potential employees with the help of an advanced and exemplary recruitment team. A minimal or no importance is given to degrees, in fact, skills and abilities matter the most. Candidate with innovative and creative ideas are preferred. They seek for the employees who can be resilient in the challenging situations. Candidates should be adaptable; they can mingle with diverse team members. Consequently, startups look for enthusiastic and potent employees. A great number of students after college are opting for startups instead of corporate jobs. Now, what’s the reason behind this? There is no particular one reason, but various reasons are involved. Let’s discuss one by one in detail, and help our graduates, making the search process easy. College pass outs can refer to it while making the most prominent decision of their lives. GROWTH AND DEVELOPMENT: If a person joins corporate, undoubtedly, she will get a nice package with numerous facilities. Companies like Infosys, TCS, HCL, etc. offer a great package to the new joiners; employees do not have any complaint about the monetary issues. However, lack of new opportunities and freedom are the constraints. A person with exploring mindset and creative soul feels the greatest threat to her potential with limited chances of growth and development in corporates.
LEARNING ATMOSPHERE: An employee in small companies learns a lot because she has ample opportunities to experiment and execute. In the process, she invests valuable time, efforts, and skills to learn, and get an astounding experience. On the contrary, big companies do not give heed towards development and growth of employees. Yes, promotion and salary increment are there, but the most imperative aspect that is learning is limited. That’s the reason why most of the talented and potent employees leave the respective companies, and start their own ventures.
SENSE OF INDEPENDENCE: Working with startups provides a great sense of independence; the environment is less strained in comparison to corporates. Here, in small companies, an employee can showcase her multiple skills without hindrance. She can learn other skills and execute them also in the same company. For example: a writer can write articles, blogs, etc., and if she learns work of publishing, then she can be in the publishing team at the same time.
APPRECIATION: Our small achievements matter a lot; in startups employees are recognized. Their small efforts are appreciated which instills an unshakeable confidence in them, and motivates them to work harder. This creates a positive atmosphere in the organization, and sustainability of the employees is also enhanced. Henceforth, these were the benefits of commencing the career with startups. Top-notch entrepreneurs like Bill gates, Ambanis, Birlas, etc. started from the least, and eventually, gained the most. They followed their hearts to empower.
VALUABLE SUPPORT: An intrinsic support is provided to the employees because management knows the value of skilled individuals. A fresher can work with utmost freedom without being pressurized by the above authorities; off course, she needs to meet up the quality and deadlines, without being rushed. Constant feedback with an impeccable support of the management is always there.
Business Connect Magazine, one of the renowned magazines, is the best suited example of startup. Many enthusiastic young folks have joined this organization, and gaining a world class experience.
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2020
STARTUP
EV Techo Electra Motors Pvt. Ltd. Automobile Manufacturer
OF THE YEAR
A ‘SUSTAINABLE’ STEP TOWARDS SUCCESS
COMPANY OVERVIEW EV Techo Electra Motors Pvt Ltd is a Punebased manufacturer of Electric Two Wheelers. The team at Techo Electra boasts of industry-wide experience in automobile manufacturing, which has brought them to deliver a range of electric scooters that truly capture the Indian spirit of a sustainable Electric future. The team works on eco–friendly world-class technology and has set a socially responsible platform to make the earth pollution-free and bring a Green Revolution of its own. Techo Electra also ensures the best design, comfort, quality and assured after-sales service and spare parts support. The company aims to get sustainable and cost-effective Electric Vehicles in the market, which is every citizen’s dream. Their team of highly qualified Engineers works continuously on the advancement of the products and newer technologies to match up with the pace of time and generation. They believe in being ahead of the curve and manufacture products that are technology-driven, and backed up with power and longer range. Techo Electra considers it a part of their social responsibility to promote their green, pollution-free vehicles as a means for commuting that also drives huge savings in return for the customers. The company has three available models of Electric Two Wheelers: 1) Emerge- LI-ion 2) Raptor- Lead Acid 3) NEO- Lead Acid INDIA | WWW.THECEOSTORY.IN February 2020
PRAKASH BHOOTRA
Founder & Managing Director
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Techo Electra provides a range of options for the customers to choose from. Variety based on performance, range, price and other parameters, this choice is designed to ensure that they have an offering for a variety of customers. They have a round-the-clock Research & Development team to evaluate commercially feasible options on batteries, motors, convertors, controller and other key components. They have been able to increase the range per charge from the original 80kms to over 110kms in the last six months.
want a good quality product with a higher range and faster charging, and looks that are appealing or even better than the ICE vehicles.
WORKINGS OF THE COMPANY Manufacturing involves a huge capital expenditure and designing the right products, which is determined over a period of time, depending on the success of the product. Getting the math right in terms of delivering a great customer experience, right from purchase to usage. One wrong bet can mean a huge loss of money, time, loss of customer confidence, team morale, and disappointment in the network: a big setback for the company.
The EV market is a rising industry and offers many opportunities in terms of product manufacturing (2 wheeler, 3 wheeler,4 wheeler & commercial vehicles), along with opportunities for components manufacturers like motor, converter, wiring harness, batteries etc.
Consumers want variety and it is important to keep launching new products and create a versatile portfolio to have a relevant market share. To keep up, Techo Electra keeps enhancing the existing portfolio of their vehicles. The team is working to introduce three to four new models in the two wheeler space.
Techo Electra has ensured an unbreakable faith among their clients by supporting sales, marketing and quicker after sales services, bringing about a viable business model for our dealers, and addressing their issues in the shortest possible time. They have invested in a robust ERP system, a module which will be given to each dealer to help them make decisions faster, as data would be available at a click. Their continuous innovation and improvement has led to a tremendously satisfied client base.
Techo Electra had to get the development/production cycles right, all the while ensuring enough POS across the country, keeping the associates engaged, organizing Marketing /Sales Campaigns, and delivering a good experience from employees, customers, dealers, etc. The strategy adopted by Techo Electra was to address each and every challenge.
Technology is a very important tool in the EV space. It is needed all across the board: technology is not restricted just to the product, it is required in running the company, at production stage, in sales and after sales, right from charger development to suit the local needs, to developing the right plan to give a higher charge, technology plays a role at every step. Techo Electra increased the mileage of its scooters from an initial 80kms per charge to over 110kms, along with reducing the charging time from ten hours to around six hours, and brought in localization. These are just some of the innovations they have done over a period of time. Techo Electra has also done R&D on AI and will soon be implementing this on their vehicles. This will be available at their outlets as an accessory for the customers who wish to install it on their scooters.
“There is no single strategy for success and one needs to keep assessing the situation, the environment and the ecosystem around, and modify things according to what would be best-suited to make the company a winner.� Mr. Prakash Bhootra (Founder & Managing Director) The company has a mixed team consisting of young, dedicated members, who are clocking 60+ man hours per week, working round the clock to deliver, and a set of experienced individuals who bring in experience and provide strategy contribution. The team is dedicated to trying out different technologies regularly. They not only look for newer technologies being developed across the globe, but also try out how different technologies work with each other. They try out different components that go in the making of an electric scooter, from introducing lead acid batteries to moving to Lithium Ion, and evaluate newer technologies not just from durability but also commercial feasibility.
Techo Electra is distinguishable as one of the few companies that have grown at a high growth rate, not just in terms of numbers but also in terms of geography. Their network is amongst one of the strongest in the industry. The plan was quite simple: to roll out a quality product with a definitive strategy, and it has worked well.
To keep the team motivated, the company organizes different games and activities every month, and award ceremonies on a regular basis to appreciate their hard work and dedication.
The road ahead is a long one; Techo Electra aims to be amongst the early companies to make a mark in this space. The company is backed by solid industry veterans who along with the core team are forming strategies to achieve this aim.
STAYING AHEAD OF THE CURVE The EV industry has seen the consumer trend changing quite rapidly in the last five years. Today’s consumers |19|
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2020
STARTUP OF THE YEAR
GRANULAR CONSULTANCY SERVICES ONE-STOP SHOP FOR ALL THE MARKETING NEEDS
BIVASH CHATTERJEE
Marketing your product is comparatively more important than the product itself. You may have the best product, but if it is not best known, it doesn’t sell. According to a survey, 80% of online stores fail in their first two years due to their excessive emphasis on the product and sub-par emphasis on marketing of the product. While your product will always be critical, but that’s the second step. Step 1 will always be to get your product in your audience radar. People do business with the brand they trust. Well-Strategized marketing with the right brand story can connect with the audience and create a strong mutual trust. This goes a long way in building a personal brand. Significant Objects is a perfect example of how the right marketing strategy can give worthless products a value. Two young gentlemen tried an experiment by purchasing many thrift store items for less than half a dollar. They then asked 200 writers to give life to these items through stories. When they sold these items on eBay, the products fetched them $8000 with a profit of 2700%.
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In our edition Startup of the Year-2020, we bring to you the story of Granular Consultancy Services that is a onestop-shop for any organization for their marketing needs. Granular Consultancy Services is a full-service marketing, advertising, and consultancy agency. With massive footprints in both digital & traditional domains, their range of services is exhaustive. From generating hot leads for the clients to launching a 360-degree marketing campaign, the company does it all expertly.
BUILDING A NETWORK WITH SOME OF THE BIGGEST NAMES IN VARIED INDUSTRIES The company has come a long way since its incorporation. From tech giants like HP, Oracle, Adobe to premier sports regulators like PGTI, the team is working today with some of the biggest names in varied industries. The illustrious list of clients is a testimony of the quality of work and strength of the commitments. Granular Consultancy Services has been growing consistently YoY both in terms of gross revenue and workforce. With its presence in Delhi NCR and Bangalore, the team caters to 45+ clients and has 80+ expert minds working within.
A LOOK AT THE HISTORY OF GRANULAR CONSULTANCY SERVICES After working for major IT sector MNCs, Mr. Bivash Chatterjee was longing to build up an organization which understands the marketing pain points of a customer and build solutions around for it. He already had an extensive knowledge of the tech domain having worked for 20+ years in various capacities at leading corporations. Hence, after partnering with like-minded experts he launched Granular Consultancy. Though the journey has not been long yet, the milestones achieved have been many.
DIRECTOR’S COLUMN: “Our objective since the foundation day has always been to not only meet but exceed the expectations of our clients. The mix of ethics, expertise, and experience is the fuel that powers our company ahead of the competition. Regular supervision & study of our work and market trends help us in achieving the goals we set for ourselves. We believe that investing in R&D helps companies in not only capitalizing on the first-mover advantage but also in staying ahead of the curve. We always look for better & newer solutions and implement them in our processes wholeheartedly. Employees are the growth engines of any company; keeping them content, happy and satisfied should be the primary concern for an organization that aspires to achieve success. We regularly hold team-building exercises and other motivational & entertaining events to keep our employees smiling always.”
TOP 7 SERVICES OFFERED BY GRANULAR CONSULTANCY SERVICES 1. Lead Generation: The team from Granular Consultancy Services helps you in a quality lead generation thus assisting you in finding customers for you. This potentially increases your business significantly. 2. Creative Services: A lot of business ideas remain in a passive mode due to the lack of trigger and creativity. The professional team at Granular Consultancy Services helps you in transforming your business ideas into reality. 3. Digital Services: Helps in addressing your customers’ questions on a timely basis and thus increases loyalty. 4. Web & App: Aids you in maintaining proper communication between prospective and existing customers and business organizations. 5. Channel Marketing: Finding the right channel partner to sell your goods to the consumer 6. Channel Alignment: To assist distributors and partners as to what and how to do it, and where should they invest. 7. PR: Helps you to build a reputation. This reputation creates a network and the network is the networth.
“We are a young agency with big dreams, bright people and best brands. We sternly believe that you can achieve only so much, that you think you can achieve. Nobody will believe in your capability unless you believe in it yourself!” Granular Consultancy Services is well on its way to becoming the No. 1 Lead Generation company in North India. The team is expanding and so is the client base. While the company is adding new resources regularly, it is also adopting automation in some of its processes. IN CONVERSATION WITH BUSINESS CONNECT, A KEY OFFICIAL AT GRANULAR CONSULTANCY SERVICES SHARES : “We donate regularly to the needy as part of our CSR program. We also encourage our employees to donate freely. We also organize our intuitive ‘Donate Smiles’ program wherein employees donate unused clothes, items, etc. which are then distributed among the poor” .
“We are ardent believers of continually raising the bar not only for the competition but for ourselves as well. And to achieve that we keep on progressively investing in the new technologies and latest innovations. The tech industry is driven by the general law of ‘What’s Next?’, and we keep ourselves abreast with the latest, always.”
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TCSM Review
6 Ways to Find Investors for Your Startup
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INDIA | WWW.THECEOSTORY.IN February 2020
ne of the main reasons businesses fail is a lack of funding. When launching your own enterprise, it is a necessary task to find investors to back you up. An entrepreneur has to become an investor regardless of their experience or financial situation, but it is not wise to commit all your own money to your business. By bringing in investors to pool in their resources, you share the potential liabilities of your company with them. With their money, investors also bring in experience, sales tactics, negotiation tools and their expertise with them. |24|
Here are six great ways to gather investors for your startup 1. When looking for investors, it is never too early to start. Entrepreneurs often make this mistake when launching their business. They wait till they have a prototype in mind and intricate details of their product or service finalized before they decide to start fundraising. It does not happen that money starts flowing in the minute you feel ready for it to. To secure the right funding, you have network in the finance community as you build your business. 2. It is important to know what kind of investors are appropriate for your business. Decide whether you need to look for an angel investor, a high net-worth individual to carry your company through the difficult early stages, or institutional investors, organizations having the specialized knowledge and resources to influence supply and demand in securities markets, for your startup. 3. The Mana network, Mumbai Angels. Indian Angel Network, TheHotStart, Startup Funding India, are some of the useful platforms in India that work with new startups and help fund them or find investors for them. The Mana Network has many investors on their platform and they don’t charge startups, so it’s a win-win. Apart from that they have accelerators, agencies, influencers and experts too. TheHotStart is a crowd funding platform that has been gaining popularity in India quite rapidly. Most venture capitalists and angel investors are active on social media sites like LinkedIn or Twitter. 4. For building up their trust in you, you need to talk to your potential investors. However, that is not as easy as it sounds. To make sure you don’t stumble, prepare in advance. Know what you’re doing, what your brand offers, what do you envision as its future, what inspires you, well in advance. Like you want to find good investors, investors want to find good companies, too. Keep that in mind when reaching out to them. 5. Investors get pitched by a number of companies on a daily basis. They therefore often favor the companies they have been introduced to by a common contact. When looking for investors, try to approach them through mutual acquaintances whenever possible. The mutual acquaintance should be knowledgeable about the positives of your company and should feel like he or she is doing a favor to both you and the investor by making the intro. To ensure that, meet with the acquaintance and promote your company and its USPs in front of them. 6. Fundraising is a slow and deliberate process. For every single investor you contact, and there will have to be many, you’ll have to set up a meeting, go to them, follow up afterwards, without fail each time. Keep a record of where you are with which investor. Try and understand the process and what it entails. Gradually, with practice, it will get easier with time and success. When pitching your company to the investors, you’ll be hearing “no” a lot. Without letting the rejections overwhelm you, you will have to keep trying. Finding good investors for your startup is essential, and it requires perseverance. You need to keep getting up each time you fall, till you finally have your own success story, and investors knocking at your door instead of you at theirs. |25|
INDIA | WWW.THECEOSTORY.IN February 2020
2020
STARTUP OF THE YEAR
INDOGREEN ENVIRO PVT. LTD. A DOMINANT PLAYER IN SETTING UP OF WASTE RECYCLING PLANTS
THE BEST GREEN-TECH START-UP-2020
RAHUL SHRINGARPURE Director
entrepreneurs get into a startup and have no idea of the process, the attitude, the temperament, the principles of goal setting to make it work. The environment was always a subject close to our heart and with our experience of making and launching India’s first Biodegradable plastics way back. We had a small stint with Green-tech and the need for the same in the Indian Subcontinent. Then as they say ‘One thing led to another’ and Indogreen Enviro was set up to get world-leading technologies in recycling and harnessing them to meet the Indian market requirements.”
In the new edition ‘The Best Green-tech Start-up of the year -2020; Business Connect brings forward a story of Indogreen Enviro Pvt Ltd, a leading player in the field of setting up automated waste recycling plants with a dominance in the used tyre recycling arena. The company is the first in the country to set up a greenfield project for setting up a fully automated tyre recycling plant for a large client in Gujarat. The plant after 6 years remains India’s largest and the best plant. In conversation with Business Connect, Mr. Rahul Shringarpure - Director at Indogreen Enviro Pvt Ltd shares what inspired him to start the venture
“Those were very interesting times. We remember showing 100s of presentations throughout the country and also everyone believed this industry will not take off. Some even called us fools to talk about large automated plants from Europe that looked so expensive from the outside. It took us 16 months to get the first plant going. The learning that happened during that phase was incredible. It required a lot of self-belief, reading and believing in the vision that we had set for India that kept us going.”
“We have been serial entrepreneurs having been involved in setting up distribution networks, launching biodegradable plastics with our own patented technology, auto components manufacturing, etc. After working for multinationals and learning how to build businesses for them, I always wanted to start my own business. With very minimal capital, we got into our first enterprise. It took a lot of failing and learning to get it going. Most INDIA | WWW.THECEOSTORY.IN February 2020
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The government needs to set up a task force to understand how the waste can be a ‘resource’ and needs to work in that direction. The government’s traditional and compliance oriented approach to the subject has just started to change but a lot needs to be done.
QUALITY REASSURANCE: WE WORK OUT THE VIABILITY OF THE PROJECT THAT WE ARE SELLING. The team’s strength has been that of designing solutions that meet the Indian market palette. “We work out the viability of the project that we are selling, i.e. we ask ourselves if we were offered to set up this project, would we set it up for ourselves? If the answers come out positive then we offer the project in the market. So we don’t see ourselves as equipment sellers but as project consultants and solutions providers which meet the Indian viabilities.” continues Mr. Rahul Shringarpure.
For example ,In the Used Tyre Waste Recycling arena, The government just woken up with a jolt when the National Green Tribul took up this matter due to a PIL filed by a NGO. Till then a pragmatic solution to the management …or I would say Mismanagement was not thought about. Now the Government have been pushed to a corner and forced to take serious actions and amend their environmental norms.
Indogreen Enviro has a formalized structure to ensure the quality of services. The company gets the most critical components from Europe & the United States and the less critical components are manufactured in India to save costs and make the project more viable. The company has always been a solution provider than just an EPC company. This belief resonates through all their interactions with the clients. Integrity and transparency being the hallmark, the company not only builds plants for the clients but also creates long-lasting relationships that spell win-win for both.
Similarly in the field of Vehicle Scrapping, The talks have been around but the policy is still to see the light of the day. Our collaborating company from the US ,3Tek Global has been a world leader in offering Unique solutions to the auto Scrapping and shredding industry .We have been patiently waiting for the policy to be rolled out and the organized metal shredding and sorting starts happening.
DIRECTOR’S CORNER: MESSAGE FOR ALL ENTREPRENEURS “Don’t look for shortcuts. Believe in yourself and your offerings. Be hungry to learn. Understand that the road to success travels through failure. It is a part and parcel of life. Enjoy the journey. Stay balanced throughout. Don’t quit yourself. Write your ‘Despite’ story. That is the only story worth listening to. Leave behind the ‘Entitlement’ attitude. You can carve out your destiny provided your learning and action curve go hand in hand. Don’t look for excuses. Failure is the only teacher. Don’t run from pain as the land of success is only after the valley of pain and failure. And last but not least…Read, read, read, read, read, read and read more!”
We have been writing about the concerns in all the media possible,…magazines,Blogs,News papers,Social media for the last 5 years.The reactions have just started trickling in.The attitude has been the same in about every sphere of the waste mangaement. We still have a long way to go. The startup programs have just started and are still evolving.We have ‘A’ program and not ‘The’ program. But in our country we have to tell ourselves… Something is better than nothing!! The new startups have an uphill task as always. Any help from the government side will be welcome. We hope that over the next decade there will be more and more support to help the startups.
The company is as strong as its employees. Indogreen has been blessed to find a motivated team. All departments work on a profit center concept. Working on flatter hierarchies has helped everyone feel more empowered. And with the hard work the team has earned various milestones, some of which include:
Indogreen has been a dominant player in the used tyre recycling plant for the past decade and commits to bringing in innovative solutions to the market in the future. Now with an office in Istanbul, the team believes that they are fully poised to bring in the latest offering from Europe into India and get Indian low-cost manufacturing benefits to Europe and the US. Thus combining the best of both worlds. The company now offers used tyre recycling plants -shredding, used tyre recycling plantscontinuous pyrolysis, waste plastic continuous pyrolysis plants, waste plastic shredding to granulation plants. Thus the offering bouquet is complete. The next decade will see them expanding their dominance to these areas too. International consulting has also begun and the team believes that advisory and consulting will also be a big part of the business.
2010- Setting up of India’s largest tyre recycling plant in India for a nationally well-known business house. 2011- Setup Sharjah’s largest used tyre recycling plant. 2012- Set up Turkey’s largest used tyre recycling plant. 2014- Set up India’s largest steel cleaning plant. 2016- Set up New plants for India’s leading tyre reclaim company. 2017- Set up Nano mill for India’s largest paint manufacturer. 2018- Recognised as ‘Top 10 most promising Cleantech startups in the country’ 2019- Set up the first Indo Turkish Recycling plant marking a new era in Tyre recycling. |27|
INDIA | WWW.THECEOSTORY.IN February 2020
2020
STARTUP OF THE YEAR
EXPAND YOUR BUSINESS WITH KRV GURU AN EXEMPLARY DIGITAL MARKETING AGENCY Innovation is the need of the hour, so KRV Guru’s central focus is on adding new features or innovating something unique. Hence, they are known as passionate and crazy marketers in search of innovation. Panaswi says, “We believe “Marketing is Mathematics” you should know the right formulae to get an answer. Being passed out of premium B-Schools and enthusiastic for the never-ending “Learning Attitude” strives us towards excellence.”
K.Raja Vikram
CEO and Founder
KRV’s core strength lies in delivering effective digital marketing strategies by craft, formulation, and execution of the same. Even though the parameters or the platforms that they work on are conventional and delivering excellence from the same is their brainstorming aptitude. Exceptional strategies help clients to expand their business & render the best ROI. They focus on Creating Brand, Meeting business objectives; more and over just achieving numbers for their clients. KRV Guru was started with a passion to create a difference in the space of digital marketing. The main motto is the entrepreneurial zeal to succeed in the market and help clients to grow in their business. “Before the inception of the company, I had interacted with many of the business owners, who were facing set-backs with their digital marketing strategies & roadmap. They did not have the right kind of people to help them. Solving the hurdles of these clients was the thought that gave rise to this company.”
D
Talking about the clientele of the Company, KRV Guru does not have any specific boundaries to serve their clients. Because they believe digital marketing can be done for any industry and vertical of business. But,till now,they have worked with some of the industries like Politics, Entertainment, Real Estate, IT & ITeS, Education, Healthcare & Fitness, and Retail & Hospitality. They have worked with some of the popular brands as well as with numerous startups & have delivered successful results for them. Some of their powerful clientele entails Kalamargam Fashion, Body Pro Coach Fitness, 18 Hours Fitness, Visishta Infra, Hotel SVM Grand, Healup Healthcare & Maestro Movies, etc.
igital Marketing becomes the utmost necessity of businesses today; without it, no one can imagine to reach the target audience, and consequently expand the business. Multiplying customers by providing mindboggling digital marketing strategies and solutions to clients, Digital Marketers aim to maximize the influence of your business to a great level. KRV Guru is one such influential Digital Marketing Agency, which with its expertise in Digital Marketing has quadrupled the businesses across. Based in Hyderabad, it is an AwardWinning Digital Marketing Agency with a bunch of young energetic, creative and passionate individuals in the ‘MARTECH’ team, who love what they do and most importantly who they work for? And, they work for ‘You.’Vikram says, “We understand how important ‘You’ are for us.”
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Moving from its client-base to the changing market trends, KRV Guru believes a complete team effort with a learning attitude is pivotal to keep pace with the |28|
• INDIA MSME 5000 Award Winner. • Top 10 Most Promising Marketing Startup in Hyderabad- Silicon Media. • Most Promising Digital Marketing Agency in Hyderabad by Indian Business Icon AwardsBrandVoltz & Zee Business. • Best Digital Marketing Agency in Hyderabad by goodfirms. • Top 25 branding agency globally by Design rush. (They reduce up to 23% of the cost for their clients). • They have increased the website traffic conversion of their client to 150-200%. • Social Media Presence is boosted. With less than 10 followers to 29K followers on FB for one of their clients & 63.1K followers on Instagram through their Social Media Marketing. • 90-95% of our client’s website stays on the 1st page of Google for the required keywords. These are some of their achievements in a short span of time, and they have a lot of stories to add.
changing trends. Our team members are very diligent with their work, have undivided commitment & love towards what they do. Their passion is to deliver the best for the clients & unraveling the challenges have majorly driven the business to excellence. To keep abreast of the fluctuations in the market, Research & Development has a major contribution to render. If you want to innovate and create something distinctive, then an experienced and efficient Research Team is quintessential. Most of the companies achieve the pinnacle of success in their respective fields of business because of Innovation. When you have a team on R&D or you dedicate for the research & learning you get results on Innovation. Switching from R&D to Technology, Raja Vikram states, “Even though we are not a core technology-based company, but we believe technology is the catalyst for growth for any vertical business. Hence, we work as Martechers instead of Marketers. We go through a number of training & resources to build our technology platform stronger. We have certain schedules, which help our team to strengthen their techno scores. We are looking forward to an excellent future with AI, ML & Marketing.”
From the list of accolades, which has glorified the Company, let’s en route to its Future. The future is Automation. Most of the marketing work has already been automated with some of the remarkable tools. They would like to gear up as a digital marketing agency, which is going to meet the needs of the upcoming era with AI tools. They are planning to develop a product that will bridge the gap in the next paradigm shift.
FEATHERS IN THE CAP Being a startup, KRV Guru has done a number of outstanding jobs for their clients. Some of them are: • Marketing Startup Award from Ink Spell Media. |29|
INDIA | WWW.THECEOSTORY.IN February 2020
TCSM Review
The Golden Hour Secret
Waking Up Early in the Morning Mornings, the golden hour of the day. Oh! Everyone who is waking up early in the morning can increases their productivity at work, saiduniversally. How they can be so perfect and so not, this is the basic question you walk around in your society. The answer to this thing is keeping your mornings so reposeful.
THE 4 A.M. PRODUCTIVITY HOUR As per the new report published in the Wall Street Journal, it says that 4 a.m. is considered as the most productive hours for your daily start. It may be the most productive time of the day because of the unusual magic of golden hour morning. The reasons behind the increased productivity at this specific time include:
Waking up early in the morning allows you to start the day in a very relaxed and intentional way whether you are on work or a student. It is proved a few times that when the sun is close to the horizon on a sunny day, the light appears warmer and softer to makes you energetic at work. This thing makes it a golden hour.
• Minimal distractions (like kids, family or other works) before the sunrises. • No one is emailing or texting you at that hour of starting. • There is less content to see on social media and wasting your hours. • Productivity in this context may not necessarily be work-related it can be your me time and spiritual understanding for the long day to work.
The choices a person makes during the first hour or their morning often determine what the rest of the day will look like in terms of work efficiency. Does your morning routine grant you a day full of productivity? Usually yes, the secret of golden hours in productivity and peace of mind. On the other hand, will you be looking at an eighthour stretch of haphazard work and planning to achieve something every day. INDIA | WWW.THECEOSTORY.IN February 2020
The trend to be an early bird and gets a worm sometimes seems to be pointing toward reserving the “sacred time” for religious things that will energize you and set you up for success for the rest of the day at work. Herby, it is |30|
SOME IDEAS TO GET YOU STARTED FOR THE EARLY MORNING MAGIC FOR MIND Write down your dreams and accomplishments. Just write down things without editing, even if it feels you like weird and you are writing nonsensical words in a journal. Just write do not think much and write your heart out. Write ten to fifteen things that look like some statements: For example- I am committed to, I am loved by, I am happy for, and I am grateful for. Write down any thoughts or ideas, which are keep floating around in your mind, you can also use the notepad of your phone if you are not familiar or particular with pen and paper. Write down your morning thoughts until you feel lighter. The best Journal about anything that comes up while doing things can reflect on your journey as you go.
very essential to focus on self-care, exercise, family time, personal growth, and spiritual connection during the early morning routine. Among the most famous CEOs and executives who are part of millionaire games in the business, coming out to say that the 4 a.m. is the way to go for them towards great success. Tim Cook is one of the executives for Apple and starts his morning routine at 3:45 a.m.
FOR BODY • Put on your favorite song and dance. Do three to five yoga sun salutations in the morning. • Stretch and move your body any way that feels good to you and you will relax. • Do some push-ups and jumping jacks until you feel warm in your body with full energy. • Do not forget to keep a journal about anything that comes up while doing these practices so that you can reflect them later on your journey as you go.
WHAT IS MAGIC MORNING GOLDEN HOUR SECRET? M – Movement of the body A – Alignment with the senses G – Gratitude for others I – Intuition (or Intention) for mental health C – Connection with nature HOW CAN YOU START A GOLDEN HOUR SECRET FOR THE MORNING? 1. First, set the intention that you want to create a better day by Magic Morning Mindset as an early bird. 2. If you have a hard time waking up in the beginning then commit your schedule to go to bed a bit earlier (even fifteen or twenty minutes will make a better difference) 3. Decide what you want to do for your mind, body, and soul to act in your day. 4. Set yourself up for better success by adapting the ideas like laying on a yoga mat and before the night pen down your journal and a few plans ready. 5. Stay gentle by starting with five minutes before you are going to do anything like a meeting or staring day. 6. Notice on small things like how you feel throughout the day after doing the Magic Morning Mindset.
FOR SPIRIT • Sit quietly for five to ten minutes just noticing your breath and focus on your body. • Choose a guided meditation workout of your time preferences for a healthy mindset. • Start Meditating any way that feels good to your mind (there are countless resources on social platforms). • You can simply start with even one minute of stillness of body and see how it feels you in long term and later you can increase the time. • Always make sure to journal about anything that comes up in deep thinking while doing these practices so that you can reflect them on your journey as you go further. |31|
INDIA | WWW.THECEOSTORY.IN February 2020
2020
STARTUP OF THE YEAR
PROVIDING ACCESSIBLE MEDICAL CARE ACROSS BOUNDARIES
Driven by its sole objective of making healthcare more accessible, Medtravels cater to the needs of domestic as well as international market whether inbound or outbound for every geography it ventures into. Medtravels is now associated with a pool of Healthcare Providers including all NABH and JCI accredited World class facilities.
AMIT RANJAN
FOUNDER & CEO
COMPANY OVERVIEW Medtravels, one of the leading medical value travel company based in India, is an NABH-accredited web-based healthcare platform which enables the end user to choose doctors, hospitals, wellness centre, allied practitioner and book their treatment according to their choice of destination and budget in India, Malaysia, Singapore, Thailand & Turkey (Germany being proposed). Medtravels understands that getting a treatment outside of a home country can be a relentless and tiresome experience, thus, Medtravels arranges for a pool of services to give the patients the feasibility of booking all the support services from a single platform. They provide added advantage while availing various value added services that include: • Discounts on Hotel bookings • Discounts on Air ticket bookings • Forex • Air Ambulance • Online pharmacy • E-Visa (Proposed) • Local Kitchen • Leisure Tour INDIA | WWW.THECEOSTORY.IN February 2020
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Medtravels has played a pivotal role in the Medical Tourism market by establishing franchise offices and business partners in 27nos. different countries and 12nos. in domestic locations for expansion in a short span of time. WORKINGS OF THE COMPANY To keep working seamlessly, Medtravels cares for its employees and continuously focuses on their overall development. With this in mind, Medtravels ensures to provide continuous training program to the employees that includes: • Training on Communication Skills to enhance their verbal communication tactics and help them develop an empathetic approach towards the patients • Training on Personality Development and Client Handling that includes healthcare providers, healthcare seekers and partners • Brainstorming sessions among all the employees from fresher to experienced to generate fresh ideas • Induction to NABH protocols to ensure proper management of all services • Medtravels also engages in conducting one to one sessions with each of their employees time and again to understand their aspirations and ideas.
The role of Government is still yet to flourish as the sector of Medical Tourism does need some good backup and support to expand and make its reach to International arenas. With this in mind, Medtravels is also approaching various Govt. bodies in various countries to provide quality medical facility with joint collaboration to the people of that country. In this endeavor, Medtravels is also collaborating with various brand hospitals, to conduct their camps in various international destinations to promote the brand and Medtravels as a whole which will help to generate patient trust and in return a good foot fall. As well as developing Information centres in various places. Also, we are looking forward for some government initiatives that may help in our endeavors.
locations and gradually expanding its reach to these locations to make healthcare accessible to more & more people, irrespective of the location, level or budget. Medtravels has also incorporated API integration into its business model which gave it a tremendous boost. Medtravels has now also started with conducting Surgical Camps & OPDs with top hospital brands from India at International locations to live up to their goal & objective of taking healthcare beyond boundaries. ACHIEVEMENTS AND MILESTONES Medtravels continuously strives towards improving the Operational efficiency by improvising the service delivery mechanism while aligning various resources. Apart from that, Medtravels has achieved some key milestones to meet the needs of the market: • Medtravels is constantly expanding its base by empanelling with more & more hospitals to provide a wide range of options to all the patients as per their choice of location. • Medtravels is also constantly expanding its base of Associates and Referral Doctors to maintain a steady flow of patients • NABH Accreditation received to ensure reliability of the brand • Conducted first Surgical Camp in Ghana to facilitate quality care to the local people • Introduced facility of second opinion through Skype consultation. • Actively promote and generate awareness among the masses regarding various medical conditions and ailments to help them make the right decision. • Medtravels have created a defined SOP for patient care and query management to ensure a minimum TAT between receiving reports and reverting on the same along with a follow up mechanism to ensure better conversion. • Medtravels has partnered with Yatra through API integration to ensure booking of flight tickets for patients travelling to India or within India. • Medtravels has partnered with Treebo & Oyo to cater to the hospitality service that may often be required by International patients during their stay in India.
Medtravels keeps constantly updating its portal based on the needs and requirements of the clients. Technical development is a continuous process that helps us to keep up to date in the race of technology Medtravels believes in creating relationships with their patients and not just a one-time affair, thus, Medtravels constantly keeps in touch with the patient to keep track of any further complaints or complications post discharge and any other related or underlying disorder that may lead to revised surgery or treatment if needed and provide full support during the same. Medtravels enables the end user to book treatments, compare and choose between doctors, hospitals, wellness centre, allied practitioner according to location, level & budget, second opinion and post surgery care. Apart from that, Medtravels is also actively engaged in conducting Surgical Camps & OPDs in various international locations to meet unmet medical needs of the people of that country. THE JOURNEY SO FAR The journey since its inception in December’15 has been a roller coaster ride for Medtravels. It was important for the Founders of Medtravels to create a “trust factor” amongst the Healthcare Providers to empanel their hospital onto the portal. After a number of meetings, it was finally accomplished and since then there was no looking back.
The wide range of services provided by Medtravels and its modus operandi of B2C model which allows its customers to directly interact with the healthcare providers ensures that it has a competitive edge in the market. Medtravels is also one of the few proud recipients of NABH certification. They have endeavored to expand their services in various domains to ensure maximum outreach and with this in mind, Medtravels has started conducting Surgical & OPD Camps in various specialties by associating with some big brands across the globe to reach out to the people in far horizons.
Not only this, but when Medtravels ventured into the International Market, it was difficult for the founders to identify the right person to be their Franchise partner. After detailed evaluation and training, partners have been deputed in various locations to expand the reach of Medtravels. Medtravels till now has successfully empanelled with 450+ Hospitals, having its Franchise offices in 27+ International Locations and have identified 66+ Domestic |33|
INDIA | WWW.THECEOSTORY.IN February 2020
2020
STARTUP OF THE YEAR
BRINGING ABOUT A TRANSFORMATION IN THE DIGITAL GAMING INDUSTRY “After making all the mistakes, every player has a chance to turn the outcome of the game around by making the right moves next.” “The only boundaries for you are those, you place in yourself.” “The team that keeps winning is not the most talented but the most hard-working.” Zoltan Andrejkovics,
A RICH NETWORK OF CLIENTS: THE PLAYTONIA WAY OF BUILDING ITS NET-WORTH “Networking is not about just connecting people. It’s about connecting people with people, people with ideas, and people with opportunities.” Michele Jennae. Science shows that the most successful people rely truly on the power of networking. Playtonia has invested the seeds of networking through its professionalism, by keeping promises, providing great services and upskilling themselves with the latest needs. The company has worked with major clients like Tencent Games, Acer, Asus, X1 Racing, India Today, Garena India, Redbull, SRM University, Ubisoft, StarladderTV, EA Sports, Sony Playstation, Oppo, Corsair, Thermaltake, YRF films, HP Omen, Intel, Petronas, Sunway Lagoon, Air Asia, Orange Esports and MMSC (Madras Motor Sports Club), Dubai World Trade Center.
As Esports gathers its global appeal, it has surprised broadcasters and media houses who never thought it could generate such a large audience. We live in a digital world. One generation grew up with hitting the cricket ball in the backyard. The other generation is growing up digitally. ESports is like competitive video gaming. In a professionally managed eSports, teams compete in popular video games. Thanks to streaming services. E- gamers can earn some steep amounts. These sports gather tens of thousands of spectators. Like other sports teams, eSports teams often get sponsorships from brands. Gurus predict that revenues from esports will be from three main channels: the selling of content rights to broadcasters, receiving payments directly from live streaming services and advertising revenues.
THE AGENTS OF CHANGE: How Playtonia adapts to the digitally growing needs “Nobody likes to change. There will always be resistance to change, and there always will be change. And the quicker you get to that, the easier it is. It’s not such a difficult thing. If you entrench yourself and go, ‘By God, I will not change, I will not have this.’ Then, you’re a dead man. We’re great at adaptability. It’s our strongest suit.” Nick Nolte
We bring forward a story of one such company that is bringing about transformation in the digital gaming industry. Playtonia was started in the year 2016 with the key goal of building a strong Esport community in India.
With the changes being unpredictable, Playtonia never fails to adapt to the new changes. With sudden changes, all the employees come down as a team to sort out the problems or any sort of changes that are made from the client-side. There is always proper planning before executing any tournament, to make sure everything is well organized.
Playtonia esports Private Limited has successfully held 6,784+ Online, 36 Cafe, 13 Offline and 4 International Events, with the clientele list ranging across the globe. 2019 being a great year for playtonia, the company has opened 2 new offices, one being in Malaysia and one in Dubai.
RAMPING UP R&D: How Right research and developmental strategies give you a competitive advantage. Businesses are better placed to compete in the global marketplace with a regular R&D investment at different levels. Research and development can lead to great inventions and generate innovative ideas. This can give a lead when it comes to maintaining a competitive advantage. R&D go hand in hand for a business to grow. Playtonia always has an upper hand in learning new things and implementing the same for the growth of the business.
The company currently serves the following lines of business • eSports Platform • Content Creation • League & Tournament Management • Consultation & Talent Provider • Advanced AR and VR Services • Audio/Video Production & Studios
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Playtonia being an Esports company has come up with new technology to sustain in the market. At present, the team of Playtonia is working towards AR (Augmented Reality) which is one of the latest technology investments. The company is effectively using AI for building a robust Matchmaking System for eSports and complete Analytical BI Tool for eSports. HERE’S HOW PLAYTONIA KEEPS ITS EMPLOYEE HAPPY It is very important to keep the employees motivated, as only the motivated ones can give in their 100% in terms of performance and growth towards the company. Regular motivation by encouraging them for their good work is something that playtonia has been following ever since its day of incorporation. Along with this, the company organizes the team camp outside once a month to ensure employee’s happiness and to make them feel like family. This has a great role in getting to know one another which creates a better working environment. The company also ensures to maintain the social and emotional well being of its employees.
Chaitanya G
Personal and Professional life is separate and we believe in the same. With regards to professional values, we believe to work as one team in spite of having different in-house teams. Help and support everyone and the most important value we believe in is, respect everyone at work. SPEAKING TO BUSINESS CONNECT, MR. KRISHNA CHAITANYA, A KEY OFFICIAL AT PLAYTONIA SHARES THE FUTURE PROSPECTS OF THE COMPANY. “We are in the process of making the whole eSports as a vertical no less than any other Sport with various standards and compliances in place which is still not defined in a structured format worldwide. We aim to create a Global Profiling for Players with sophisticated analytical information providing various insights of the Gamers/Viewers/Brands/Publishers. We are on the verge of launching eSports Lounge in 30+ Location world wide in partnerships with the best brands and companies. We will be actively participating with the Autism Community with Gaming and VR engagement to uplift the community, creating new talents and value to their lives.” As the world becomes more interconnected and tech-savvy, the appeal and the audience for esports will boom and it will soon become a multi-billion giant.
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INDIA | WWW.THECEOSTORY.IN February 2020
TCSM Review
THINGS YOU OUGHT TO KNOW BEFORE TRAVELING TO A NEW DESTINATION
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raveling is the most beautiful thing to do, but it can turn into an ugly affair if you do not do know how to plan it right. If you are excited to head toward your preferred location for an upcoming vacation, then it is the right time to pack bags. In order to have a carefree time at your vacation, it is wise advice to invest a bit of time up front to make sure you have covered your bases.
Ultimately, proper research and planning are necessary to make it an enjoyable & memorable trip. So, when you get down to plan your next adventure, do your research work before stepping out of your home into an entirely different place. In addition,get ready to amidst a culture you have never experienced before, and people you have never met before. Know about simple things like language, currency, time zone, food, culture, religion, etc. Here are various things to know before travel that can make your first trip an easy and hassle-free affair for you. Follow these points to ensure that your finances are in order, you have packed appropriately and your travel plans will go off without any hitch.
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be processed. If you need the passport faster than that, use the fast service for an extra fee and receive your passport in just two to three weeks. Private expediting services can get it done more quickly, but they charge much higher fees for renewal.
THINGS TO KEEP IN MIND BEFORE PICKING A DESTINATION The budget for your travel: Everyone has a question in mind before traveling that they do not want to spend a lot. If you have the same question in mind then you can travel numerous international destinations on a low budget.
MAKE SURE YOU HAVE TRAVEL INSURANCE Travel Insurance is the first thing while booking your tickets to any destination. For most people, this is only necessary if you are traveling outside of your home country or beyond seas.
Duration of the trip: Plan your trip according to the amount of time you have in hand and do remember how much you can spend for this duration. THE MAIN PURPOSE OF THE TRIP: The purpose of the trip include – Romantic, Family trip, Solo trip, Group Travel, and Business travel. Where you should go depends on why you are taking this trip.
There are a variety of travel insurance plans and options present on the web but they typically cover emergency medical coverage, evacuation, lost luggage, and trip cancellation. Try to opt for insurance with a flight ticket because it will cost you a modest price range as compared to normal travel insurance.
YOUR TRAVEL COMPANIONS: Whom you are going with plays a vital role in identifying where you want to go, and where you should not. For example, you never want to end up in Las Vegas with your mom and dad.
HAVE A PROPER ACCOUNT OF YOUR FUNDS Let us face it. There is nothing worse than having to deal with monetary issues when you are traveling abroad. Always be sure about currency calculations and look up the currency conversion ratio of the country you are visiting. After knowing every expenditure, plan your visit accordingly. Do not let this be a surprise!
CHECK PASSPORT AND VISA FORMALITIES Always make sure that your passport and visa are up to date, most of the countries require your passport to be valid for almost six months from your returning date. There is a rule for the US that states, they recommend that you renew your passport no less than nine months before its set to expire.
Call your credit card company and inform them about your travel plans, so that they do not turn off on your card while you are making any transactions in a different country. Two things to keep in mind for money management on your travel. • Do not always rely on credit cards in the country you visit. Carry local cash. • DO NOT go to currency exchange centers for local cash. Use the ATMs instead.
Check the expiration date of your passport now before planning for a vacation, and if you need to renew, then check your state’s department of Visa website for finding your nearest passport facility. Allow up to a few weeks for the passport application to
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2020
STARTUP OF THE YEAR
TURTLEDOVE TECHNOLOGIES
Taking Care Of All Your Requirements Towards The Digital Transformation Journey
Felix Thattil | Founder Director & CIO Innovation is the key to success in today’s dynamic and competitive markets. All organizations are in flux: changing their focus, expanding or contracting their activities and rethinking their products and services. This applies to TurtleDove Technologies as Service Providers and Customers too. The company has evolved as a one-stop destination for businesses to take care of all their requirements towards the digital transformation journey. TurtleDove was created with a vision to provide and ensure efficient interactions, authentic computing and innovative functionality among its customers. The company serves multiple cuisines on a single plate. Few of the services are: Software Development, Database Management, e-commerce development, Mobile App Development, Website Development, Online Marketing, Hybrid Cloud Deployments and Cyber Security. The customers opt for overall service packages that include a collaboration of effective service elements. The company is focused on adopting new technology trends such as Artificial Intelligence, Machine Learning, Internet of Things and Big Data to add value to the customers and be a part of their success stories. We help to transform and innovate the digital transformation keeping in mind the actual need to solve customer problem statements. Transparency in our activities helps us earn reliability and trust factor from our customers, which is the most important factor to run a successful start-up. INDIA | WWW.THECEOSTORY.IN February 2020
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TurtleDove focuses on collaboratively moving ahead as a team to achieve success. Having gained the reputation of providing customers with a 360° solution to their business and technological challenges, the company basically takes up the role of Technology Partners with its customers. The team strives to excel in customer expectations with reduced operation costs, increased productivity, thus creating a win-win situation for customers in particular and economy at large. Besides this, the company also focuses on delivering affordable web solutions, which gives a unique identity for business on the Internet. To help the customer stand out from the crowd, TurtleDove delivers customized solutions as per the specific business requirement.
Success in developing and implementing an Online Logistics and Transportation Platform TurtleDove Technologies have been successful in developing and implementing an Online Logistics and Transportation Platform for their Customers. This is an On-Demand Services for Variable Supply & Demand markets. The team has leveraged on Technologies to address the business and operations challenges to achieve Quality, Accuracy and Precision. Some key processes of Logistics & Transportation include Stakeholder Registration, Customer Contracts, Placing Orders by Customers, Offline Quoting & Online Bidding by Transporters, Assigning of Load to Transporters, Load Acceptance by Transporters, Vehicle Hire Challan, Goods Consignment Note, Start Trip, End to end Monitoring of the Trip on Maps, Proof of Delivery, Returns, Reject, Driver Incentives, Transporter Incentives, and many more services. Some 3rd Party API Integrations include KYC – Aadhar, PAN, GST, Maps – Google and Map Box, Cashless Economy - Prepaid Cards, Fuel Cards, Payment Gateways, Notifications – SMS, Email and WhatsApp, Business Intelligence & Analytics, Financial Accounting, HRMS, Call Routing, Fastag for Toll and many more.Through a complex but simplified and intuitive Online platform, the Customers are able to deliver Innovative end-to-end Logistics solutions to their Supply and Demand markets.
We are committed to deliver quality solutions on time. Service delivery and time management are our corefocus as it is directly proportional to time to market for customers. Success Mantra: as shared by Mr. Felix Thattil, Founder Director & CIO at TurtleDove Technologies We believe that failure is a part of life. We analyse and improve upon our failures. Get up and move on stronger. We all learn, as we get older, that rules are made to be broken. Be bold enough to live life on your terms, and never, ever apologize for it. Go against the grain, refuse to conform, take the road less traveled instead of the well-beaten path. Laugh in the face of adversity, and leap before you look. Dance as though everybody is watching. March to the beat of your own drummer. And stubbornly refuse to fit in.
Key takeaways from the Project: • Always Learn — Unlearn — Learn. • Understanding the new Business and Operations processes of this dynamic market. • Focus to solve customer problem statements. • Explore and build along with new technologies and trends. • Adaptive to Change Management as per the Business, Operations, and Market dynamics.
We welcome change and take it up as a new challenge; the only constant is our focus on providing high quality products and services. At TurtleDove, we aim to stay motivated and productive to maintain business continuity while we work in rapidly changing environments.
The Digital India initiative, has unlocked vast opportunities to various companies, especially start-ups and SMEs to get influenced by having an online existence. TurtleDove Technologies aim to add value for its customers in various domains by providing them with innovative software solutions and be a one-stop solution to all their digital transformation needs. In this huge potential market as well as expansion opportunities, the team from TurtleDove Technologies are majorly focusing on providing digital solutions to start-ups and enterprises, handhold new start-ups, create employment for the younger generation and help develop a cashless economy. The future focus will be on creating revolutionary concepts and expansion into other technology services with primary focus on overall organizational and economic development.
7 fold paths to success: As a Start-up, we were working like crazy so focused and so determined. We were so busy that we forgot to enjoy the ride we were on. Of course, we are still pretty intense when it comes to what we are trying to build, and we love to put in long hours, but now we realize the benefit of consciously reminding ourselves about the pure enjoyment of creating something from scratch and watching it grow.We always believed in; • • • • • • • •
Hard work will always outweigh talent. Be confident enough to accept your faults if any. Education can be the best investment you can make. Never decide, based solely on financial gain. Nothing is more important than your health. Take risks, but always calculate that risk first. Be humble and kind to this world. Keep sharing and giving.”
“We want to contribute to the people of India and be a part of the vision of new India — USD 5 Trillion economy.” |39|
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