BAG IT UP THIS FESTIVAL SEASON WITH UCHE BY AMBER
038
Festival season is fast approaching and as ever, bum bags will be flying off the shelves. ÚCHÈ by Amber have created the perfect staple piece for the festival season, the ÚCHÈ Bum-Bag top. The contemporary streetwear brand has been making waves in the industry thanks to its formula of exclusive pieces that fuse the designer’s Nigerian heritage with urban aesthetics. Spring Summer 2020 is the season of the bag. No longer just for travel and comfort, the bum bag has undergone a huge makeover, making it a staple piece of your wardrobe. ÚCHÈ By Amber have designed their own twist on the evergreen trend. The ÚCHÈ Bum-Bag Top redefines the movement, with an authentic bold statement. Ideal for the festival season the ÚCHÈ Bum-Bag Top is perfect for party goers to keep their valuables close by whilst still being eye-catchingly trendy. Launching a series of new colours just in time for the new season, the ÚCHÈ Bum-Bag Top is a vibrant twist on a classic style. Originally launched in the classic ÚCHÈ by Amber monogram print the already popular piece is now also being released in a spontaneous choice of colours. Available with a short-sleeved turtleneck upper half in white or strapless, the top has button closure behind the neck and an original belt closure on the bum bag. ÚCHÈ means ‘idea’ in Igbo, a native tongue in Nigeria. With an aim to deliver affordable, authentic bold statements the quirky streetwear label draws inspiration from different cultures and time. Collections are produced in a limited release format, meaning that you won’t see many people wearing your exclusive purchase. Gender fluidity and spontaneity is what you can expect from this fresh Dubai based brand. ÚCHÈ by Amber is available at www.uchebyamber.com and B Hype, located in Fashion Avenue, The Dubai Mall. www.theciin.com
