on ourRADAR Saudi Born Designer Yousef Akbar to showcase at Fashion Forward Dubai’s April 2020 Edition
HUGO BOSS at the 2020 Laureus World Sports Awards HUGO BOSS is pleased to announce that the following celebrities chose to wear BOSS and HUGO for the 2020 Laureus World Sports Awards at Verti Music Hall in Berlin, Germany.
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Actor Daniel Brühl in a black peak lapel BOSS tuxedo from the current collection.
Fashion Forward Dubai (FFWD) today announced Saudi-born designer Yousef Akbar as the winner of a competition for the Not Just A Label (NJAL) community to showcase at the Dubai event in April. Yousef Akbar’s designs were selected from more than 170 global entrees to present his latest collection at FFWD’s April 2020 edition, taking place from April 2-4 at Dubai Design District (d3). Akbar’s work was selected based on design aesthetic, innovative approach, and relevance to the region, as well as his demonstrated business acumen, production capacity, and positive brand narrative as a designer, amongst other award criteria. “I am absolutely thrilled and grateful to be selected as the winner of this highly regarded competition and am grateful to both Not Just A Label and Fashion Forward Dubai, for advancing my journey,” said Akbar. “It will enable me to showcase my work to a wider audience. I can’t wait to unveil my latest collection there,” said Yousef Akbar, founder of the eponymous label. During FFWD, Yousef Akbar will show the “Blood Witness” collection, which is dedicated to the concept of sustainable and socially responsible couture, supporting women in the developing world, including the Middle East and India. According to Yousef, he dedicates this collection to all women – including the widows, the orphans, the teenagers fighting to get an education, the abused, and finally to the brave women fighting and standing up for their rights, evolving their cultures, and challenging the norm in their quest for equality and freedom.
Singer and HUGO ambassador Liam Payne in a red double-breasted HUGO suit, made of ripstop-wool, combined with a white T-Shirt from the current Pre Spring 2020 collection. www.theciin.com
