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HUGO X LIAM PAYNE
Max opens new store in Cairo’s Citystars Heliopolis
This winter, HUGO builds on its strong partnership with ambassador Liam Payne and Cotton made in Africa to launch a new responsible fashion offering. HUGO and Liam Payne unveil their third collaborative collection, a capsule of unisex pieces presented in earthy shades of off-white, beige, khaki, and clay. The new designs feature aerial shots of the planet as all-over prints, and a new forest-inspired chevron motif. T-shirts, sweatshirts, sweatpants, polo shirts, and a utility shirt and pant set make up the exclusive unisex capsule. Each features an interpretation of the iconic HUGO logo, either as a subtle detail, or in oversized form across the chest or upper back. Inspired by their shared desire for a better future, HUGO and Payne put the spotlight on responsible fashion this season. Each of the nine pieces that make up the capsule are designed in support of Cotton made in Africa. A partner of HUGO BOSS since 2019, the Cotton made in Africa initiative works to improve the living conditions of African cotton farmers and their families, sharing environmentally friendly methods of cotton cultivation.
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Spotted: Celebrities Wearing Coach
BELLA HADID WEARS COACH
Model Bella Hadid wore a Coach x Jean-Michel Basquiat trench coat while out and about in New York City on November 18th, 2020.
Max, the region’s leading value fashion retailer, has expanded its presence in Egypt with a new store in Citystars Heliopolis in Cairo. The newly opened store will house the brand's latest on-trend collections for men, women and children in its expansive 1,189 sq. shop floor area. Citystars is a worldclass fashion, retail and dining destination in the heart of Cairo. Kabir Lumba, CEO of Max and Group Director at Landmark Group, said: “Egypt is an important market for Max in the Middle East, and we are excited to open a new store in Citystars Shopping Mall. With a firm commitment to contribute to the country’s retail evolution, we aim to meet rising demand for great value fashion and lifestyle items whilst offering a unique shopping experience within a welcoming environment. Our new store which is in a central and well-known retail complex in Cairo will help us to achieve our long-term objectives." Max’s new store in the Citystars Heliopolis is the brand’s eighth store in Egypt’s capital city and its thirteenth store to open in Egypt. This new location is a stylish and modern premises, featuring a new space and design concept. As part of the brand's commitment to improve the quality of service, the store unifies all the collections in a large, single dynamic space, significantly improving the overall shopping experience. A huge range of Max collections and shopper favorites will be available at the store, including ready-to-wear, shoes, handbags, and accessories. A team of employees will be available on the shop floor, ensuring that customers' shopping needs are fulfilled.
www.theciin.com
