CiiN 28

Page 56

MATCHESFASHION LAUNCHES ON'S SNEAKER WITH ROGER FEDERER MATCHESFASHION is delighted to exclusively launch On’s THE ROGER Centre Court JP limited edition sneaker in Europe this summer. Designed by professional tennis player, Roger Federer, the sneaker will be shoppable on MATCHESFASHION from June 30th. To accompany the launch, the luxury e-tailer has created a dedicated campaign where Roger discusses the sneakers and his relationship with fashion.

56

Roger Federer says: “It feels great to be part of a Swiss brand like On that’s disrupting the sportswear industry… being able to support them along the way has been great fun. [The sneaker] features a few key updates, we added the Japan flag next to the Swiss flag. There’s going to be a red tongue logo on the tab and the shoe laces are going to be unique – they’re going to be red and white with speckled laces, and they will be sold on MATCHESFASHION.”

www.theciin.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.