MCM RELEASES NEW MONOGRAM EXECUTION: CUBIC
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In the 45 years between the brand’s birth and today, the globetrotting vehicle that is MCM has touched down on all corners of the world, bringing its luxurious vision of the high-life with it. In our stretch of history, we’ve been embraced across the global pop culture spectrum, becoming a little less Munich, and a little more Planet Earth. Time doesn’t move in a straight line, it fluctuates. Up and down, side to side. For 44 years, MCM had one monogram, the widely recognized Cognac Visetos. Now, celebrating 45 years in the game, it’s three. Earlier this year, the Vintage Jacquard Monogram was released, which reimagined our house iconography with a highly
specialized woven technique using methods pioneered by the Bauhaus textile school. Now, MCM is inviting you to look at the brand with new eyes. We are lifting the curtain on another icon, only this time it’s brand new. Meet Cubic, the latest addition to the family. It’s simplified and streamlined, which might make one think of the Bauhaus’s clean lines. But it’s also hypnotic and never-ending, like time. Glance at it, and it’ll catch your eye. Look at it hard enough, and you’ll get lost in it. Inspired by one of our signature house codes featured in the visetos monogram, the diamond design based on the Baravian www.theciin.com
