The Informer February 2017

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Member in the Spotlight

Business masterclass

Improve your ability to negotiate, sell and influence with the how to: Academy

Paul Rosenfeld of Pen Partnership explains how their consultancy ensures the perfect fit

T h e

I n f o r m e r Issue 02

February 2017

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THE NEW TOOLS OF THE TRADE

Artificial intelligence has revolutionised business life – discover how the latest AI apps can work for you

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Meet. Work. Grow.

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INTRODUCTION

ADAM BLASKEY FOUNDER & CEO The Clubhouse

W e l come

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The next few pages are packed with ideas, inspiration and a series of events which I hope will help you get the most out of the month and year ahead. First up is our pick of the best apps which can help schedule meetings, manage your to-do list, arrange travel, improve collaboration with your colleagues and automate report writing. We have a number of not-to-miss events happening this month at The Clubhouse, the highlight of which is An Evening with Martin McCourt, who as CEO of Dyson for 15 years was responsible for devising and implementing a strategy which took the business from a single product to a company operating in 60 markets with a turnover of over £1bn, enabling Sir James Dyson to keep inventing the groundbreaking products for which the company is now renowned across the globe. Please join us

THE CLUBHOUSE PRODUCTIVITY TIP

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for what is set to be a very insightful evening and a great opportunity to meet other members.

Our Member in the Spotlight this month is Paul Rosenfeld, co-founder of Pen Partnership, a highly experienced financial services consultancy and a long-term member of The Clubhouse. Learn more about how Pen helps its clients solve complex challenges and implements transformation and change management programmes.

Finally, February sees KPMG’s Solution Showcase at The Clubhouse where, for the entire week, their experts will be available throughout the day to advise on everything from Brexit and how to adapt to the challenges your business may be facing through to flexible benefits and employee share schemes to allow you to recruit, incentivise and retain the best people.

Performance breaks Get up from your desk, chat with a colleague, read a newspaper or have a coffee and approach the next task with greater clarity and focus.

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The Clubhouse has been a hive of activity over the past month, with 2017 clearly getting off to a great start for our members. For me, it’s always a pleasure to catch up with as many of our members as I can and hear about your exciting plans for the year ahead, along with meeting and welcoming new members. Concurrently, this provides a great opportunity to introduce members to one another who may not have met, and over the last four years we are delighted to have seen some fantastic business relationships develop and grow, contributing to the vibrant and entrepreneurial ecosystem within The Clubhouse. Furthermore, if you haven’t done so already, please take a look at our online members’ directory, which can be found within the members’ area of our website, and update your profile.

WINNER Best Business Club

DESIGN & ART DIRECTION Christian Gilliham christian@cgcreate.co.uk 07951 722265 To promote your business in The Informer, please email adam@theclubhouselondon.com Copyright. The Clubhouse London Ltd

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PRODUCTIVITY

Some elements of day-to-day business life are dull, others are under siege from human error. Here are the ways you can be more productive, less prone to mistakes and keep that in-tray under control.

Meetings Forget emailing back and forth, trying to pin down a time and location for that crucial facetime. The newest PA on the block is AI – ‘Amy Ingram’ is one version of this – all you have to do is cc her in to an email with the person you want to have your meeting with and ‘she’ will liaise on your behalf — before you know it, a meeting invite will ping in to your inbox. Try it at X.ai or Mimetic.ai – both have a ‘name’ and email address to give that personal, dare we say, human touch.

How will you change how you work in 2017?

To-do lists Arranging your must-dos, should-dos and might-dos is a job in itself. Add a whole team’s worth of those and managing the flow of a project has nightmare written all over it. AI apps help individuals and teams organise their work to bring clarity to mind and action.

With tasks, projects, conversations and dashboards, Asana enables teams to move work around. Trello keeps track of everything, from the big picture to the minute details.

Wunderlist is a simple to-do list and task manager app that helps you get stuff done. No excuses now…..

Travel Lola is a new kind of travel company that provides an on-demand, personal travel service through a smartphone app. The Lola app instantly connects people to

a team of travel consultants who find hotels, research business requirements, book flights and anything else their customers need.

So if you want to fly in to NYC, find a hotel (Do you prefer a city view? No problem),

arrange a couple of meetings nearby, find a place to eat with your vegan client, and leave early via Dublin, that’s not a problem.

Collaboration As companies grow and more people get on board, organising everyone can become a project in itself. AI collaboration apps are making a huge impact in this area. Basecamp is a unique collection of tools and methods for working together, all baked into a single organised product. No more email, far fewer meetings, and a much better handle on things.

Slack brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams. Yammer enables connections to people and information (files, photos, videos) from across an organisation, making it easier to move your work forward.

Reports Are you spending too much time on manual tasks, like writing operational reports, interpreting dashboards or producing regulatory reports? Quill takes a specific set of data and weaves it into a written document.

This makes generating earnings reports, for example, a nearly automatic process. And the app is so smart humans cannot distinguish its writing from that of a person. Also try Aria.com, which applies software to data and explains what it means, in language that people understand. Their patented AI Natural Language Generation technology goes beyond simple templates, extracting and communicating the insights hidden in your data. ●

VIRTUAL REALITY

For times when a personal touch is indispensable and a human face and voice can’t be replaced...

A FLEXIBLE PA SOLUTION Designated PA offers flexibility for those not ready to take the big step of employing someone permanently, whilst still providing a personal service and maintaining high standards. There is a dedicated Designated PA for Clubhouse members to use.

Please ask for further details at the Front Desk. designatedpa.com

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PROFESSIONAL CALL HANDLING Moneypenny provide a telephone answering service and outsourced switchboard which will impress your clients and staff. We can vouch for their professional and reliable approach as this is a service widely used by our memebers. For preferential member rates, email meet@theclubhouselondon.com. moneypenny.com

Meet. Work. Grow.

MEMBER STRAPLINE IN THE SPOTLIGHT

PAUL ROSENFELD CO-FOUNDER PEN Partnership

T he perf ect con su l ta n c y sol u ti o n Tell us about your company.

We set up our management consultancy, Pen Partnership, four years ago to create a nimble business with a fresh take on providing expert advice. The Pen partners had worked together for the best part of 20 years; we were determined to move away from the traditional consultancy model to create a different service, with passionate experts obsessed about obtaining the right outcomes for our clients — where we could be judged by our results.

Our core business is a consultancy focused on Financial Services, where we work with clients to help them find and deliver solutions to complex problems and to drive sustainable and effective change. Recently we have set up a Customer Experience business, which specialises in enabling organisations to achieve sustainable growth through delivering the best possible customer experiences. We plan to help kick-start more businesses and are always looking for great investment opportunities, with like-minded entrepreneurs, that need a combination of capital but also business know-how and management input to drive success.

What has been your biggest success so far?

The business has had a number of pivotal events, but our greatest success has to be building a high-class team. We have an internal mantra that our people have to be ‘The Perfect Fit’ for us and our clients. We take this very

seriously and it drives not only recruitment but also the culture of our business.

What project are you most excited about right now?

We have a commitment to put 1% of our revenue aside for charity projects which we believe will make a significant difference to those around us. That now amounts to £120k a year. One project that particularly excites me is a possible apprentice programme for school leavers and disaffected young people.

How has being a member of The Clubhouse contributed to the success of your business?

When we started using The Clubhouse we were still in start-up mode. We intended to buy our own office but couldn’t find anything that would work as well. The nature of our business means that we work at our clients’ offices so most of the time we don’t need much space. The Clubhouse allows us to work in a high-end professional environment that can impress clients and gives us the flexibility we need. From the start it made us feel that we were punching above our weight. Now it feels like home, the whole team loves working here.

Where can members find you?

Pen has a number of dedicated desks at The Clubhouse on the lower ground floor of 8 St James Square. ● penpartnership.com

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QUICK-FIRE ROUND

Favourite place to go in London?

St James’s Church ‘secret’ garden on Jermyn Street for a summer lunch break, or the RA friends café in winter.

Who inspires you and why?

Anyone who has successfully built their own businesses – particularly those who weren’t successful first time. I am still in awe when I meet those with the stamina, dedication and unwavering commitment to make it work.

Best bit of advice you’ve been given?

A good business deal is only one that works for both parties — if it’s too good a deal for one side, it’s not a good deal.

If you were on a desert island, what would you bring?

My Amazon Prime card – I’m confident they would continue to find a way to deliver to me, wherever I am in the world.

Which super power would you like to have?

Not needing sleep – there’s just too much I still want to do and not enough time.

What is the worst business ‘faux-pas’ you’ve committed?

Priced an annual service way too low at the launch of a new business, which caused a lot of unnecessary growth constraints.

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EVENTS THIS MONTH

The Clubhouse

The Clubhouse

ST JAMES’S

ST JAMES’S

KPMG Solutions Showcase

An Evening with Martin McCourt, former CEO of Dyson

MONDAY 6FRIDAY 11 FEBRUARY FREE FOR MEMBERS AND THEIR GUESTS Join our partner KPMG for their week-long Solutions Showcase to help you navigate the challenges that lie ahead.

From Brexit to R&D Tax, Employment Solutions to Small Business Accounting, KPMG specialists will demonstrate ways in which they can support you, whether you’re an established business or an entrepreneurial start-up.

KPMG were the first of the Big Four to respond to the ‘leave’ vote by appointing an official Head of Brexit so they’re ideally placed to steer you through any challenges ahead. For small businesses, their dedicated accounting team could be the solution your growing company needs.

Wh a t ’s o n ?

Martin McCourt

WEDNESDAY 22 FEBRUARY 6.30PM-8.30PM FREE FOR MEMBERS AND THEIR GUESTS £25 FOR NON-MEMBERS Martin McCourt has spent over 40 years working at the heart of British-based manufacturing, design and marketing for brands such as Dyson, Mars, Duracell, Toshiba and Pelikan.

As CEO of Dyson for 15 years, he devised and implemented a strategy that transformed the company from a single product, single market producer into one where 80% of the business comes from over 60 markets around the world. In 2010 Martin was named UK Business Leader of the Year. He is also chairman of The Learning Curve Group and Venture Founders. In addition, this is a great opportunity to meet other members of The Clubhouse network.

HOW TO BOOK: VISIT THECLUBHOUSELONDON.COM OR ASK AT THE FRONT DESK

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Jake and Dinos Chapman

Art

Culture

Review

EDITION COPENHAGEN

THE LONDON LIBRARY

CHUTNEY MARY

This month our art partner, Broadbent Gallery, presents an exciting opportunity to view lithographs created at Edition Copenhagen, one of the leading workshops in the world. Known as a unique haven for international contemporary artists to create works, Edition Copenhagen will be bringing editioned pieces straight from the presses by well-known names such as Antony Gormley and Jake and Dinos Chapman.

Founded in 1841 on St James’s Square, this is the UK’s leading literary institution.

With more than one million books and periodicals in over 50 languages, the collection includes works from the 16th century to the latest publications. With over 17 miles of books, the library is embarking on a huge renovation project, the first part of which was completed in 2013, actively embracing digital readers.

Membership is open to everyone.

Having recently relocated from Chelsea to St James’s, Chutney Mary reinvented the concept of contemporary Indian dining back in 1990. Inside the decor is sumptuous, luxurious and comfortable, and the food is top-notch to match.

Subtly spiced kid biryani, crispy light pastry on a venison samosa, sautéed Cornish crab in chilli butter…

We could go on, but why don’t you just find out for yourself?

WEDNESDAY 22 FEBRUARY, 1PM-6PM THE CLUBHOUSE, 8 ST JAMES’S SQUARE

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LONDONLIBRARY.CO.UK 14 ST JAMES’S SQUARE

Meet. Work. Grow.

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CHUTNEYMARY.COM 73 S T J A M E S ’ S S T R E E T

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Essential skills for success Since it launched in 2013, the how to: Academy has presented an unparalleled public programme of live events and courses in London featuring leading scientists, business theorists, Nobel Prize laureates, philosophers and authors. This month it’s turning its attention to business. The brainchild of John Gordon (Intelligence Squared, Globalista, Notting Hill Editions), the how to: Academy’s range of content is original and stimulating, and The Clubhouse is excited to be part of this movement to offer innovative and educational experiences to our members.

Join the how to: Academy at The Clubhouse St James’s for a series of business masterclasses run by award-winning trainer Gavin Pressman. As a master practitioner of NLP (neuro-linguistic programming) and global catalyst trainer, Gavin’s informal, results-driven approach will inspire and give you the tools to succeed.

How to Inf luence

How to Sell

How to Negotiate

Whether in your personal or professional life, it is likely that you need to influence others to create results. You will need to hear yes more than no if you want your projects and passions to be realised. This interactive and engaging seminar will support you to do that in a way that will leave you, and those you are influencing, comfortable that you are doing the right thing. This session isn’t about using fancy tricks to manipulate or persuade, but rather uses an understanding of behavioural psychology to show you the way to best support others to support you. Whether it is personal or professional influence that need attention in your life, this workshop will boost your confidence, and leave your ears ringing with the sound of ‘yes’.

Sell will transform your understanding and approach to selling, using practical and effective techniques to increase your influence. Combining 15 years of experience in sales and motivation with the latest psychological research into the science of influence, this workshop demonstrates how selling is fundamental to our professional and personal lives, and that the strategies and conventions of influence are inextricably bound to our day-to-day interactions. The workshop is built around the key factors that motivate us to buy in the first place, so you can create selling solutions that provide the best deal for everyone. You’ll use the secrets of successful salespeople as a starting point in crafting your own solutions, which you’ll refine using discussions and practical exercises.

Negotiate will teach you the proven strategies and tactics that professionals use to get more from every deal. It will show you how applying the simple principles of win/win negotiation will leave you richer in every area of your life. This powerful workshop will engage and inspire you to take a new look at how you negotiate in all areas. Fundamental to the workshop will be the belief that most effective negotiators work collaboratively for long-term mutual gain, so we won’t be learning any shortterm gambits here, just effective and honest strategies that are proven to get results.

The session will be light on theory and heavy on practice. You will be able to work with live issues, working out how you can negotiate better deals for both yourself and the people you negotiate with.

FRIDAY 17 FEBRUARY 9:30AM-12:30PM

MONDAY 20 FEBRUARY 9:30AM-12:30PM

FRIDAY 3 MARCH 9:30AM-12:30PM

HOW TO BOOK: VISIT HOWTOACADEMY.COM ALL WORKSHOPS ARE £125 +VAT. BOOK ALL THREE FOR £300 +VAT

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KPMG’s Solutions Showcase Monday 6 to Friday 11 February 2017 Whether you’re an entrepreneur starting out, a fast growing company, or an established business, KPMG understands what is important to you and can help you navigate your challenges – no matter the size or stage of your business.

Our Solutions Showcase week will demonstrate ways in which we can support your business with professional solutions, specifically covering: Brexit – We were the first of the Big Four to respond to the ‘leave’ vote on 23 June by appointing an official Head of Brexit, managing our team of sector specific advisors.

If your business is starting to contemplate any Brexit related challenges, come and talk to one of the team.

R&D Tax – The UK government has introduced generous reliefs (including R&D and Patent Box) across a range of sectors, including cashback for companies of all sizes. Our specialised R&D team can assist businesses claim and maximise the reliefs available to them.

Employment Solutions – We know that incentivising and retaining staff is key for most businesses. Speak to our specialists for a number of various solutions; from Flexible Benefits to Employee Share Schemes.

Small Business Accounting – Our accounting solution for small businesses. Our team can provide access to your own dedicated KPMG accountant, who is an expert in growing businesses like yours, whatever stage of the journey you’re at.

The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavor to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation © 2016 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

The KPMG name and logo are registered trademarks or trademarks of KPMG International.

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