Feel The Burn
Burn Boot Camp has Battle Creek resIdenTS gettIng physIcal
I
n 2012, in a parking lot in Charlotte, North Carolina, Burn Boot Camp was formed and quickly became popular. By 2015 Burn Boot Camp started to franchise and now holds 177 locations in 35 states. Devan and Morgan Kline, Battle Creek born, brought their business back to their roots and opened a location in Battle Creek on July 15, 2019. You can get a six-month, 12-month or 18-month membership. Burn Boot Camp holds classes Monday through Saturday from 4:45 a.m. to 6:30 p.m. giving all people an opportunity to hit the gym and get healthy. Even teachers in Lakeview High School are taking advantage of this and hitting the gym. “I've been going since September. I used to go to the 4:45 a.m. camp, but I've recently started going to the 5:30 p.m. or 6:30 p.m. camp about four times per week,” teacher Emily McLaughlin said. These gym sessions are focused around 45
minute classes with 72 different styles to make sure each workout is different. Classes range from cardiovascular workouts, suspension training, stations and so much more. Burn prides themsleves on always having a different
Inhale confidence. exhale doubt. workout everytime you come in, so no one is stuck doing the same thing everyday. “Burn is different, because we are a community that brings a different energy,” Head Trainer Ray Yager said. “We want this
to be a safe place for all women to work out.” Burn attempts to bring more customers in and keep the energy up by implementing themes into their workouts. There have been themes like Glow where they workout under black lights and wear neon, just to keep things intersesting. Seniors Maddie Deal and Brayden Davis have even taken notice of the success of Burn Boot Camp and worked to bring it into their DECA project. “We are creating a franchise business plan to expand Burn Boot Camp even more into locations in places that it doesn’t exist yet,” Deal said. In this project they are creating a plan to open a location in Ann Arbor and have to form financial, marketing and promotional plan to accomplish this task. “Burn’s target group is primarily middle aged women who want to get in shape,” Davis said. By: Claire Tobin, Assistant Editor
december
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